How a traveling salesman became a trusted name in food
THE LAND, JULY 4, 2014
Tonight’s dessert is courtesy of your childhood. “Duncan Hines: How a Traveling Salesman Became the Most Trusted Name in Food” The cake you’ll have after by Louis Hatchett, foreword by Michael and Jane Stern dinner is just like the one c.2014, University of Kentucky Press Mom used to make. It’ll be round, mostly, maybe a little $19.95 / higher in Canada lopsided, with a divot in the 326 pages center from letting the oven door slam. Like Mom’s cake, your icing will be thick on THE BOOKWORM palate for fine foods so, as top, thin on the sides. And SEZ later health issues took him like hers, yours came from a to the newly-settled West; By Terri Schlichenmeyer box, too. They Need A New Home marriage brought him to Cake mix. What a concept. New York; and a sales gig 13x74 MKX, SN: 247740 So how did something so revolutionled him to Chicago, he seized every 13x74 MKX, SN: 248792 ary (in the 1930s) end up in nearly opportunity to sample various every kitchen in the country? Read 13x74 MKX, SN: 259184 cuisines. Furthermore, Hines and his “Duncan Hines” by Louis Hatchett wife made it a “hobby” to dine out on 13x61 MK, old style, SN: 235990 and find out. weekends and he kept meticulous 13x71 SD, PTO, SN: 258725 notes on restaurants, sanitation and Born in Bowling Green, Ky., at a 13x31 EMD w/hopper food. time when automobiles were new, 13x31 EMD w/hopper & wheel kit Duncan Hines was the eighth of 10 By late 1935, after trading his infor13x41 SD, PTO, Coming Back children, but the last to live. He mation with other traveling salesmen, seemed to have an idyllic childhood 10x71 MK, SN: 255562 Hines’ notes grew to include 167 but when his mother died in 1884, restaurants in 30 states. He saw that 10x71 MK, SN: 255575 young Hines was sent to live with his automobile travel was quickly becom10x71 MK, SN: 247451 grandparents. It was a decision that ing popular and he knew that every10x71 MK, SN: 247446 changed his life. body wanted know where to get a 10x71 MK, SN: 258726 decent meal away so, that year, he and Because his grandmother was an excellent cook, eating became Hines’ 10x71 MK, SN: 258724 See BOOKWORM, pg. 23 “great passion.” He developed a keen 10x71 SD, PTO, SN 255323
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