The LA Fashion magazine - June 2012

Editor's Note Los Angeles, The City of Angels, a city with much influence on the world and its culture. Los Angeles, home to Rodeo Drive, movie stars, the largest manufacturing industry in the US (the Garment District ) and a colorful and wide range of subcultures.

Los Angeles and Southern California have more impact on fashion trends, music and pop culture than most want to give it credit for. The reality is you move here to become famous, and if you want to sell high end clothing, jewelry and accessories, you open a shop on Rodeo Drive. The fact is when you are wearing Oakley sunglasses, Betsey Johnson skirts, surfing, riding your BMX bike or just watched a movie that inspired the way you dress for your evening date, you have been under our influence. Los Angeles and Southern California had its impact on you.

I have been sitting on the idea of launching a fashion publication for close to a decade. It never made much sense to me that Los Angeles is on the sidelines when it comes to the fashion world. Literally, we have everything right here, from the very high end Haute Couture to the trendy subcultures. It’s movie stars and rock stars who sell most brands nowdays, and most live here in Los Angeles.

The Los Angeles Fashion magazine vows to stay green by printing a limited number of high quality print issues with our main focus being digital delivery. With our digital editions available in May on Apple NewsStand, a leader in digital publication, we will be among the leading fashion magazines to adopt this platform. This will give us instant reach to millions of readers around the world as we continue to bring to you a high quality magazine.

We are delighted to bring to you our second issue covering the 2012 Fall /Winter lines from LAFW and NYFW. We will be releasing one more special edition in August before going monthly in October 2012. All these editions will be available in print, digital download and on Apple Newsstand starting in October.

Csaba Fikker