The LA Fashion magazine - June 2012

Page 14

Gossip Girl by Romeo and Juliet Couture Interview with Designer David Shamouelian Inspired by The CWs TV series “Gossip Girl,” Romeo & Juliet Couture created a line of outerwear that looks great for a reasonable price, says designer David Shamouelian. The 2012 collection revealed at Sunset Gower Studios during LA Fashion week had a wide range of clothing from vests to dresses to pants. After seeing the Gossip Girl Collection, I wanted to find out more about “Gossip Girl,” Romeo & Juliet Couture and the designer behind it all, David Shamouelian. So after the show I introduced myself and we had an all-too -brief discussion about the line and his inspiration, but I wanted to know more. So I interviewed him again and want to share the interview with you, our readers. Q: How did you get your start in fashion? Shamouelian: I am the fourth generation in the fashion business; my great-grandfather used to import and export fabrics to Iran. My grandfather was one of the major importers of men’s and women’s finest fabrics from Europe to Iran at the time of the shah’s regime. My father had a few businesses during the same time importing fabrics, and manufacturing and retailing women’s and children’s clothing. Once we immigrated to the USA, my father started ladies’ clothing manufacturing in NYC and I started to work with him during summer and any free time I had to learn the business. My father had me started in shipping to learn every aspect of the business rather than starting from the top, being the boss’s son. I used to sneak to the designing room and talk to the pattern makers and designers to learn about fashion and direction of the trends; not only did I learn about fashion and merchandising, I also learned the business side of it as well. Q: When did you realize you wanted to become a fashion designer? Shamouelian: I always had an interest in clothes and developed a taste in my own clothing, plus picking clothes for my mother and my sister. Once I started working with my dad I couldn’t think of anything else.


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