October ‘12
LA FNO MAGIC 2012 Sue Wong Dina Bar-el Anthony Franco
LOOK YOUR BEST Natalie Getz beauty secrets
Joe ZeeIn’s L.A.
Brooke Rodd Domino Dollhouse Ina Soltani
All On The Line
October 2012 Volume 4
October 19TH - 21ST, 2012 Runway Shows Open Bar Live DJ Sponsored By
For additional information contact: info@losangelesfw.com www.losangelesfw.com
Editor in Chief Csaba Fikker Managing Editor Dana Elizabeth Johnson Creative Director Kai He Photographers Kai He Scott Naide Isabele Ruen Jan Lim Kevin M. Schmitz Writers Dana Elizabeth Jonson Laura Yazdi Jullianna Maranon Steven Strozza Rachel Ravis Rosy Muto
Advertising Artin Aghamalian Thomas Reichhardt
Legal Consultant Julian Chan www.julianchanlegal.com Questions and feedback: 20463 Hart St. Winnetka, Ca, 91306 818 481 4634 Online: www.theLosAngelesFashion.com
facebook.com/theLAfashion @theLAFashion
6 | The LA Fashion magazine
Contents 08
LA Fashion Night Out
20
Audrey’s Night Out
24
MAGIC 2012
03
Tumbler and Tipsy
10
Layla Kayleigh
48
Joe Zee - Feature
72
Sue Wong
24
LA FNO, Dina Bar-el, Anthony Franco
Audrey’s magazine Fashion Night
The LA Fashion magazine parnershp with WWD MAGIC NYFW with Tumbler and Tipsy
From London to LA
48
Joe Zee talks about LA Fashion Domino Dollhouse, Ina Soltani and Brooke Rodd Sue Wong starts LA Fashion Week with her new 2013 Spring Collection
78
Shoes
87
Ita Design
90
Natalie Getz on Beauty
90
Nerium AD
Jen+Kim’s - Ivy Kirzhner
87
Bita and Rouzita Vahhabaghai unveil an amazing clutch collection The Bachelorette Star Natalie Getz reveals her Hollywood beauty secrets Shari Baier puts Nerium AD to the test
92
FASHION NIGHT OUT
In today’s society shopping is no longer limited to the hours of 9:00 am and 9:00 pm. With the convenience of the Internet, shopping is made possible literally at all hours of the day and night. But for some of us there is more to it than simply clicking ‘continue’ at checkout. For the avid shopper, there is a ritual that comes along with the physical shopping experience. For instance, trying on the clothes, the feel of the fabric, the customer service, and the joy of walking in to your favorite boutique or store—it’s a feeling like no other and for some it mimics a sense of calm; like you’ve just arrived home. Shopping is done every day of the year but on one day, one beautifully orchestrated event occurs across the nation.
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What started in New York has carried across America, and for one night we get to celebrate the act of shopping.
Fashion’s Night Out or (FNO) occurs once a year on September 6th. It’s a chance for companies to celebrate their customers and say, thanks for being loyal. It’s a chance for us as consumers to step out in style and rub elbows with some of the fashion “untouchables” –the elite, the top-notch designers, models, and industry professionals. It’s a chance for us to see the newest arrivals and to get a glimpse of what it might be like to attend Fashion Week.
FNO LA at
Beverly Hills Porshe The Los Angeles Fashion Magazine was out in full force Thursday evening. While attending several FNO’s around LA, In particular, we as sponsors placed a large focus on FNO at Beverly Hills Porsche. Our continued collaboration with The Gallery L.A. proved to be enormously successful. With Mikey Koffman at the helm, she once again managed to deliver an event that was beautifully put together. The event itself included full runway shows featuring designers, Anthony Franco and Dina Bar El.
Guests enjoyed cocktails provided by additional sponsors, Little Black Dress Vodka, Lovoka and Diabolo. Make-up and hair care sponsors, Napoleon Perdis and Wella Professionals provided guests with a chance to get pampered while relishing the array of fascinating walking fashions making the rounds during the night.
M
ikey Koffman once again managed to deliver an event that was beautifully put together. The event itself included full runway shows featuring designers, Anthony Franco and Dina Bar El.
“It’s a chance for us as consumers to step out in style and rub elbows with some of the fashion “untouchables” –the elite, the top-notch designers, models, and industry professionals..” As the evening came to a close, eager patrons who were, unfortunately turned away due to the location reaching its capacity, still mingled outside the floor to ceiling glass walls. The Red carpet still managed to light up as guests meandered through the exits. Fashion Night Out proved to be quite the event as reports from all over Los Angeles came flooding in with companies and different cities across the county hosting their own FNO’s. If this year’s FNO was any indication of what is yet to come, something tells me New York just might have to put it’s running shoes on, L.A.’s coming for you.
Dana Elizabeth managing editor
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Dina Bar-El
2013 Collection
T
hursday, September 6, 2012, marked the fourth annual celebration of Fashion’s Night Out. A a globally-observed evening packed with exclusive deals and fun-filled events dedicated solely to boosting our economy while celebrating fashion. The Gallery Los Angeles pulled out all the stops at the swank Beverly Hills Porsche dealership, to make sure the evening was a memorable one. Over 600 guests were treated to consultations by beauty experts representing Wella Professionals and Napoleon Perdis. This spectacular evening was also highlighted with fashion shows from some of Los Angeles’ most honored designers, including the exceptionally talented, Dina Bar-El. Los Angeles resident, Dina Bar-El, is no stranger to the limelight, as her luxurious pieces have been featured on countless television shows, and films throughout her career. Her designs have not only graced international runways, they are also a big celebrity favorite and have been seen on the red-carpet for numerous special events. For Fashion’s Night Out, Dina Bar-El presented a preview of her upcoming 2013 collection. The grand show included a bevy of ultra-feminine, sophisticated and beautifully cut cocktail dresses and evening gowns. Bar-El chose to use on-trend jewel tones such as rich red, canary yellow, deep topaz, exotic tangerine, and royal blue for numerous designs. The always-classic shades of plush black and crisp white were also showcased and created a cohesive canvas of color and sheer grace. Each look screamed of elegance and flowed effortlessly down the catwalk, with attractive peek-a-boo cut outs, figure-flattering peplum, and precise draping in glamorous satin and organza. This display of flawless numbers solidifies that Dina Bar-El’s designs are made to perfectly fit and flatter the female form. Whether you’re attending a gala, exclusive, red-carpet event, cocktail party or wedding, you’re sure to make a remarkable and lasting impression in one of Dina Bar-El creations. If you’d love to be the owner of a Dina Bar-El masterpiece, check out her website for details and information on her amazing upcoming collection! : http:// www.dinabarel.com/ by Julianna Maranon 10| The LA Fashion magazine
Dinal Bar-El is best known for the stunning famous yellow evening dress Kate Hudson wore in the movie “How to Lose a Guy in Ten Days�. The LA Fashion magazine | 11
Dina has dressed top A list celebrities from Penelope Cruz to Victoria Beckham, Carmen Electra, Tyra Banks, and Katharine McPhee. Hit TV shows like “American Idol”, “Chuck”, “Femme Fatale”, and“Danc-
ing with the Stars” featured
Dina Bar-El dresses.
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Photography By KAI HE
Each look screamed of elegance and flowed effortlessly down the catwalk, with attractive peek-a-boo cut outs, figure-flattering peplum, and precise draping in glamorous satin and organza.
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Anthony Franco S
eptember 6, 2012 marked the fourth annual Fashion’s Night Out. Vogue magazine created this one-night festival of style to boost our struggling economy and provide an evening dedicated to the celebration of fashion. Retailers around the globe offered discounts, champagne, hors d’oeuvres, fashion shows, exclusive merchandise and celebrity appearances. This year, The Gallery Los Angeles, made Fashion’s Night Out at Beverly Hills Porsche a truly exciting event! Over 600 guests were given the opportunity to consult with experts from sponsors, Wella Professionals and Napoleon Perdis, while sipping cocktails provided by Little Black Dress Vodka, Lovoka and Diabolo. This great event also included an amazing fashion show featuring some of Los Angeles’ most esteemed designers such as, Anthony Franco. Anthony Franco is a self-taught designer who was born and raised in Los Angeles. He was drawn to clothing and design at a very young age and began creating patterns and experimenting with fabrics he’d find around the house. Truly a fashionista from the beginning. Anthony Franco’s designs have since been featured in commercials, music videos, live stage shows, television shows and countless magazines. In 2007 he earned the Mercedes-Benz presents Designer of the Year award, for his Fall 2007 collection. Anthony has shared that his inspiration comes from a variety of sources; most of it comes from music. He’s also said that he enjoys looking through his collection of vintage photography and fashion books and that supermodels of the 80’s and 90’s inspire his amazing creations. The show he presented for Fashion’s Night Out was nothing short of old Hollywood glamour. Flowing, beaded gowns in rich black, sparkling gold, and deep navy hues cascaded down the runway. Looks for women ranged from knee and floor length evening gowns to impeccably tailored pantsuits. The LA Fashion magazine | 15
Photography By SCOTT NAIDE
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Each piece was magnificent and oozed star quality, perfect for the red carpet. My favorite look was a jet black gown that boasted a daring slit and jeweled cap sleeves - sexy and completely flawless. Looks for men were also highlighted and also evoked that old Hollywood glamour feel with a touch of today’s current fits. The tailoring on each tuxedo and suit were also immaculate and fit models beautifully. Tuxedos and suits in rich jewel tones were presented in lush velvet with silk lapels and in eye-catching fabrics that created just a touch of sheen. The entire collection was stunning and radiated allure, leaving the audience wanting more. We can’t wait to see what else Anthony Franco has in store for us in the coming months! For more on the talented, Anthony Franco, please visit : anthonyfrancodesigns.squarespace.com/
by Julianna Maranon The LA Fashion magazine | 19
Audrey’s A
udrey’s Night Out, hosted by Audrey Magazine was held at the fabulous Barker Hangar in Santa Monica, California on Saturday evening. Hundreds of people, fashion notables, and well-known Asian-American celebrities packed the brilliantly transformed hangar. Simplistic in it’s transformation, black curtains hung from ceiling to cement floors, which were left barren to make way for the contrasting stark-white chairs that were placed around the runway. Pink, blue, and purple lights provided an intimate setting for the room. Upon entrance guests were greeted by a star-studded red carpet that included, Audrey magazine’s cover girl, Jamie Chung, as well as Justin Chon, James Kyson, Jane Kim, Grace Su and including the well-known music group, Legaci.
Night Out Once inside guests had the chance to take in the scenery. A private jet was placed at the rear of the hangar.
The jet, provided by 360 Jets who also sponsored the event, additionally donated a round-trip flight to Vegas for one lucky attendee and three of their closest friends. The trip for four also included a complimentary suite at The Cosmopolitan. Guests enjoyed cocktails and appetizers by additional sponsors; Lawry’s & Kabuki, and a Hosted Bar by Jameson Irish Whiskey & Tequila Loca as well as coconut water by, O.N.E. Coconut.
Upon entrance guests were greeted by a star-studded red carpet that included, Audrey magazine’s cover girl, Jamie Chung, as well as Justin Chon, James Kyson, Jane Kim, Grace Su and including the well-known music group, Legaci. 20| The LA Fashion magazine
After walking the entire hangar a few times, I settled into the long awaited sushi line, which was catered by Kabuki. As someone who considers herself to be an avid lover of all types of sushi—I was pleased with the options provided—as Kabuki did not disappoint. The entire catering staff worked tirelessly creating tray after tray of sushi right up until the lights dimmed for the runway show to begin. The announcer even had to politely inform guests to please take their seats, “as no more food would be served.” Being careful not to spill on my dress I finished my plate of sushi and found my seat. I sat eagerly awaiting the runway show, which featured designers: Rebecca Grant, Richard Bowman, Brian Lichtenberg, and Julia Clancey. The Show kicked off with Jamie Chung, and Justin Chon providing some comic relief while waiting for microphones to be placed on stage. The two, (second-cousins) had a noticeable rapport and put the audience at ease. The show began with a performance by Legaci—the all male-Filipino group, recently finished touring with Justin Bieber. The group seeming pleased with their performance exited the stage, leaving the roaring crowd behind them. Smiles were strewn across their faces, which were easily seen from the second row. The designers presented lines with varying aesthetics; each was unique to the designers themselves.
by Dana Elizabeth Noticeable themes arose on the runway including varying shades of dark hues, mainly black. Sequins appeared in several of the designer’s collections. Several designers chose to incorporate feathers, and different embellishments to enhance their collections. A variety of
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silhouettes and style-lines graced the runway leaving the audience with plenty of eye-candy to choose from. The close of the night, unfortunately, left the audience somber—but not empty handed. The highly anticipated performance by Carly Rae Jepsen was canceled due to a flight delay but VIP audience members left with a gift bag provided by sponsors: NYX Cosmetics, TC Charton, La Fresh, Amore Pacific, Laundry, Wi Spa, Crunchyroll, Naked Princess. Now in it’s fifth year, Audrey’s Night Out was a success, despite a few minor details. The producer for the night Andrew Patterson (Producer for America’s Next Top Model) delivered an event that was beautifully organized, and well received. It’s apparent that with each passing year, Audrey Magazine continues to deliver. With anticipation and yearning I cannot wait to see what Audrey Magazine has in store for the year to come.
Dana Elizabeth managing editor
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Photography By KAI HE
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T
MAGIC 2012
his past WWD/MAGIC trade show was extremely successful. Located in the North Hall of The Las Vegas Convention Center, The LA Fashion Magazine provided a complimentary service to the designers and labels by sponsoring multiple photo studio setups, models, and photographers. According to Csaba Fikker, founder of The LA Fashion Magazine over 10,000 pictures were taken, and over 3,000 pictures were made available to the labels for distribution, whether that be PR and marketing purposes or for social media channels.
Keeping connected with the up and coming fashion labels is a major differentiating factor between The LA Fashion Magazine and other publications. Gaining exposure, and making your brand stand out from the more than 5,000 already established brands can be difficult. However, The Los Angeles Fashion Magazine helped make it happen this year by exposing images through social media outlets such as Facebook, twitter, pinterest, and tumblr amongst others exposing images to over 100,000 readers.
PHOTO Studio and brand promotion a successful colaboration and partnership between The Los Angeles Fashion and WWD Magic has brough an amazing value and promotional opportunity. A complimentary photography service combined with a strategic social media promotion was a major hit amongst exhibitors.
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WWD MAGIC
THE LA FASHION magazine @
“you should visit our facebook page..., we have thousands of photos uploaded” Kai He - Creative Director/ Photographer
“I loved working with The LA Fashion Magazine at MAGIC this year. I thought it was a great way to show off some of our favorite pieces and expose our brand to a larger demographic. It’s a great way to work together and network. That is what MAGIC is all about. The photo shoot was another way to reach potential buyers during a hectic week”. Kristie Schumacher - Life Clothing (Los Angeles, CA)
“This is the part I love about working with the LA Fashion magazine” said Scott Naide Photographer
The LA Fashion Managing Editor, Dana Elizabeth, was able to make a few discoveries while working the show. She spoke with Kortney Hastin, of Norman Russell, an LA based brand that is 100% Handmade in the USA, based out of Los Angeles, CA, and considered a modern denim brand. Norman Russell wants to be known as a luxury denim brand in America. Noblita, designed by Rik Guido, another LA based designer specializes in knits and sweaters, non-denim jeans, and dresses. Special one of a kind treatment combined with wax coatings, and painted detailing, make this line truly unique. Keeping connected with the up and coming fashion labels is a major differentiating factor between The LA Fashion Magazine and other publications. The Los Angeles Fashion Magazine takes pride in always being at the forefront of fashion news and information working with WWD/MAGIC to have the most fabulous show to date. by Rachel Revis The LA Fashion magazine | 25
NON STOP Clothing
Laundry By Shelli Segal
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Spring ‘13 XCVI
TAKASAMI
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Activewear ‘13
TAKASAMI
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Lucy Powermax
Wear Me Out Clothing
SATVA ORGANIC
PRISMSPORT
Lucy Powermax
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Nicole Sabbattini
MUSI Fur
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Fall / Winter 2012
Santa Fe Apparel
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LOS ANGELES
CLASSICS by Kevin Michael Schmitz
Michale Kors White Shirt Calvin Klein Slim pants Navy Ted Baker vest Salette personal Bowtie Stetson - Black Lancer fedora
Ivory Vintage lace top Black/Ivory Gingham boucle vintage caplet Ralph Lauren reversible leopard print belt
Silver Lacey Dress by SW3 Bespoke Caro Marketing Rapparound PR Crystal Drop Earings
Calvin Klein - Slim Pants The Costume Shoppe: Vintage Shirt Shoulder Holster & Leather Gloves Stetson black fedora
White & Silver lurex brocade vintage gown Rapparound PR Crystal Necklace
Photography and Art Direction Kevin Michael Schmitz www.KevinSchmitz.com Models: Erika Saxon by Brand Models Charlie Shades by Wilhelmina Models First Assistant Efren Herrera Second Assistant Joe Gunawan Makeup Artist Jessica Davis Hair Stylist DaRico Jackson Wardrobe Stylist Salette Corpuz Wardrobe Assistant Marcy Guevara
LA’s Tumbler and Tipsy at NYFW 2012 42| The LA Fashion magazine
Photography By UBISOFT
Kendall Jenner opened and closed the show in a beautiful sequence bustier top and handmade tutu by Tumbler and Tipsy - rocking shoes from InPressLA
Tumbler and Tipsy bedazzled New York City with lots of love as designer Michael Kuluva showcased his new spring 2013 collection at New York Fashion Week. The youthful and talented Michael Kuluva, was a figure skater before starting his career as a fashion designer. Michael Kuluva has been featured nationally and internationally in over 100 publications and media outlets including Italia Vogue, Elle Magazine, WWD, OK Magazine and Coco Perez by Perez Hilton to name a few. Tumbler and Tipsy continues to grow worldwide each day. After months of preparation, fittings and casting for Michael’s Kuluva’s look book shoot in Palm Springs by Travor Rains, back in July, the count down for New York fashion week began. Tumbler and Tipsy’s celebrities included Kendall Jenner, who opened and closed the show, in a beautiful sequin bustier top and handmade tutu rocking shoes from InPressLA who also sponsored the show. The opening act was a performance by Cher Lloyd to show off the new colorful spring 2013 collection. Lloyd performed. “Want you back”, wearing Tumbler and Tipsy. During the incredible performance, I was behind the scenes watching the line up of models by Hailee Brotherton and her dressers back stage, as she prepared Traver Rains to call the show. The LA Fashion magazine | 43
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The amazing colorful collection has become its own work of art with hand sewn dresses and bow ties to accessories truly making each piece a one of a kind. A hot pink and purple elongated sequin bustier coupled with the triple layered pink, purple and black tutu was a hit on Kendall Jenner. This fun flirty duo was a sure crowd pleaser. A multi-colored high-low tutu along with a sequin tube dress definitely caught the eye. A chic maxi dress with a fun feathery trim along the bust had a great flow and fit as it graced the runway. Tumbler and Tipsy sure knows how to make a statement. Tumbler and Tipsy also featured Olympic soccer gold medalist, Alex Morgan. Alex’s look was auctioned off at charitybuzz.com/justdancegame to benefit 9/11 and Action America. Christina Mclarty from “Entertainment Tonight” and Kristin Adams from the hot television network ‘G4” also strutted down the catwalk in chiffon dresses Michael Kuluva designed by double lining the dresses to give a visual in texture. Other celebrities that attended the show and sat front row to this extravaganza of colors included Kris Jenner, Kylie Jenner, Jonathan Cheban, Lance Bass, Sasha Cohen, Carson Kressley, Tara Lipinski, Gretchen Rossi, Sarah Huges, JoJo, Richie Rich, Farrah Abraham and David Arquette to name an elite few. The audience was able to enjoy the sponsor’s booths, like Monster Headphones that sparked eyes down the runway, and Just Dance 4, which hosted the Tumbler and Tipsy fashion show. Just dance 4 was the first collaboration of its kind with Michael Kuluva creating exclusive looks for the high-energy game. Colorful and fun, daring and bold. The collection is comfortable yet versatile. With hand stitched classy chic dresses, Michael’s designs leave people in the modern world feeling youthful and fabulous. by Rosy Muto
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British-American TV personality who used to host The Feed segment of G4’s Attack of the Show!, co-hosts MTV’s America’s Best Dance Crew , World Poker Tour ad more. - “I just want to make people smile and laugh. I’d love for them to forget their problems for five minutes when they’re watching one of my shows. I want to inspire people and show them that if you’re resilient and persistent you can do anything.” 46| The LA Fashion magazine
LAYLA KAYLE IGH
London to LA
Photography By The Hendershotts - Hair and Make-up Violetta Meyners
When I first moved to Los Angeles, I remember thinking the fashion scene was a lot more relaxed than other places I had been which is probably because of the weather and the backdrop. There’s a Bohemian Chic vibe going on with the girls, that I really dig. However being originally from London and I never thought I would ever say this, I miss dressing for the winters! LA has such amazing weather but I guess the only downside is you don’t get to pull out your winter jackets and boots, etc.
I like finding little hole in the walls, you can find some little gems in there. I’m not much of a brand whore either, if something looks good I don’t really care if it’s forever 21 as opposed to Versace. I think anyone can look good in expensive designer gear, true style and individuality is someone that can make a $10 outfit look stylish, I’m more impressed with someone like that, than someone that only shops in high end stores. Now that I am a mom to 3 year-old Melody, I definitely have to retire some of those freak dresses from my closet ;) If someone went through my closet they’d find a lot of dresses, I grew up a tomboy so I’m making up for it in my adult life ;) I like pieces that are very feminine yet strong, girly but not too girly. The shoot with the Hendershotts, was styled by Bebe, even though it is a chain store. I love their pieces and have been a fan of theirs for a while. For me Bebe is the epitome of the modern day woman who is glamorous yet practical, and is still affordable and isn’t going to break the bank.
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Joe Zee’s
All On The Line In L.A.
I
t’s not everyday that you are invited to have lunch with someone who you not only admire, but someone who as a professional is helping to shape, as well as change, the way the fashion industry is perceived. As the creative director of ELLE magazine and the driving force behind the Sundance Chanel’s series, All On The Line, Joe Zee has his proverbial hands in everything. This season, Joe takes his professional experience out west to beautiful Los Angeles, California where I had a chance to sit down with the television host and lover of all things fashion to find out his take on the third season of All On The Line. Dana Elizabeth: How do you think Los Angeles fashion differs from New York fashion? Joe Zee: I think when you are talking about two different coasts; I mean they’re very different—for no other reason than for weather and sensibility. I think LA has always been the more casual town. People get very dressed up and have a very sophisticated attitude in New York—but I love LA. Especially because it’s very laid back, it’s very easy— you can literally go and conduct a business meeting in shorts and a T-shirt. So I think there is this overall sense in a way that fashion here is very casual. But I’ve seen there’s been so much more of a fashion evolution in the last few years—in terms of an attitude towards LA fashion here, especially in LA with brands like Rodarte, Band of Outsiders and all of these important designers that are changing the direction of fashion coming out—and I really believe that they do affect and shape the perspective of how Los Angeles fashion is seen. Dana Elizabeth: How were you approached about the series, did Sundance come to you or did you go to Sundance?
Joe Zee the American stylist and creative director of Elle magazine sat down with Managing Editor Dana Elizabeth for a quick interview.
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Joe Zee: Sundance came to me about the show, and they said they wanted to do a fashion show and here is the general idea...then I think I kind of helped them flush it out and sort of say, “well this is what the industry is all about and this is what is really going on…” and I think trying to bring that authentic point of view really helped. This is what I’ve done for twenty years and I really wanted to portray something that feels real. I wanted to show what was really going on in the industry. I don’t want to pretend that the industry is something else and I think you’ve seen so many, different sort of perspectives of what the industry is—you know it’s not just Red Carpet, it’s not just glitz, it’s not just glamour, there’s a lot more to it then that.
Dana Elizabeth: Why did you decide to bring the series to Los Angeles this season? Joe Zee: So we focused on New York and Los Angeles this season because we did the first two seasons in New York, which was very important to me, because I truly feel that’s where American Fashion is—but I also feel like there is a shift towards what is happening in LA right now as well. So I said, “we are going into season three—we’ve got to focus on LA…” For two reasons, first that the fashion scene in LA has really evolved into something that is important. But also, two—that celebrity culture is very important right now in the world of fashion—simply because for someone who is struggling, or for an up-andcoming designer—the fact that a celebrity can literally change and make-or-break your business completely based on them wearing something or not wearing something, them liking you or not liking you, is huge. That’s why there are so many guest stars this season, because I think it’s important that they really bring their sensibility and their attitudes to what a designer is doing. Dana Elizabeth: That being said, how was it working with Nicole Richie, and can you tell us about her new collection for QVC? Joe Zee: Oh! Well Nicole’s amazing! —For me it wasn’t even that I think she needed my help. I think she just wanted a third party opinion. To have someone who had an editorial eye, she has all these other collections, all these other businesses and me coming in there was a very interesting perspective.
I also feel like there is a shift towards what is happening in LA right now as well. So I said, “we are going into season three—we’ve got to focus on LA…” Number one, seeing Nicole, I think there is so much play about celebrity designers right now—and the fact that you know, Mary-Kate and Ashley can win the CFDA award for best women’s wear designer of the year. The fact that Victoria Beckham and Rachel Zoe can both have successful collections—it speaks to the ability and pull that celebrities have. You know, also I think it’s important for people to know that watching Nicole work, she wasn’t just about putting her name on the back of something. It was really about her working. She rolled up her sleeves, she said—“I want to change the neckline, I want to change the fabric, I want to do this…” That’s really what is important for people to see and I think that’s what I wanted the show to depict—that a celebrity working on a collection actually does work! Also, working for QVC is very interesting because that’s a totally different market. Because everything that Nicole designed had to scale from a XS to a 3X and so you can’t just make anything, something has to look great in every size. I think that was one of the most important elements to show. Dana Elizabeth: Do you feel that there was an overall difference in the design style between the New York cast and the Los Angeles cast? Joe Zee: I think there is a certain laid back quality to Los Angeles, but I think design is design, I think that was the point of showing L.A. that we weren’t just coming here to show T-shirts and jeans, that we wanted to show that there was real fashion coming out of the city.
Dana Elizabeth: Speaking of the Los Angeles cast—how was it to work with Ina Soltani? What was your experience with her as a designer?
Dana Elizabeth: Working with Tracy Broxterman of Domino Doll House, what were some of the challenges you may have faced being that it was a plus size line?
Joe Zee: She was great. She was very regimented—very focused. She was so driven.
Joe Zee: I love Tracy! I mean, I think she’s not schooled in technical design so she had to learn a lot very quickly. So the learning curve for Tracy was super fast. We had three weeks to do the collection and in the very beginning of our time together—she couldn’t even get her fabrics together. I’m here to help you—but I can’t hold your hand. It was important for me that Tracy really be able to do this on her own, you know because once I leave I’m not going to be able to help her everyday and she’s going to have to be able sustain what she’s doing. I don’t think there was a challenge in the fact that the line was plus size, I think in a way there was so much more freedom because that market is so underserved. The fact that Tracy was able to throw caution to the wind and design for that market was so great, and the fact that she can deliver fashion and to be able to deliver plus-size fashion in an accessible way.
Whatever I threw at her she got it done and more. She has such a great back-story; she came here to go to design school, there was a war that broke out in Bosnia, she couldn’t call home, she couldn’t reach anybody. She was stuck here. In a way, it was her way of saying, “this is my destiny, and I’m supposed to be here.” So, I thought that was such a fascinating insight into who she is as a person and designer—because her work ethic is unparalleled. You can see it in her designs. Her designs are very rigid, and regimented and almost uniform— but sophisticated and I think about her and think her clothes could definitely fly in New York. Nothing is ever impossible for her, and I like that—because, this industry is tough, and if you say no before you start—it’s hard to backtrack.
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Dana Elizabeth: Touching on that, how do you feel about plus-size fashion—in respect to the rest of the fashion community? Joe Zee: I’m obsessed with plus-size fashion. I think that is such an underserved market, and I feel like if I ever stop doing what I do—I think that’s something I might get into. But in a way, I’ve been going to fashion shows for twenty plus years, I’ve gone to all the major runway shows in all four cities, and the fact that most high-end designers don’t cut their designs past a 10 or 12 is really disheartening. I understand it’s a really small market, but the fact that, that market doesn’t exist even in most department stores is very sad and it’s limiting. Not to mention the fact that the average size of the American-woman in this country is a size 14, so basically everyone in the world of designer fashion is x-d out. I just wish there were more options. I think we are getting there, and I feel like with Domino Doll House is a perfect beginning and foray into plus-size fashion.
Oh, Dana--look at you, you got all the scoop... you don’t even need me…
Dana Elizabeth: Her collection for Layne Bryant was great… Joe Zee: Oh! Did you see it? Isn’t it great? (Smiling) Dana Elizabeth: I did! I just loved it. The bright colors, she had some great pieces…I’m excited for her. Joe Zee: I am too. You know Octavia Spencer was the guest star for that episode. She was so supportive of Tracy and she was also very specific too—you know she’d say, “I don’t think that dress is for me, or perhaps if you do this or that to change it.” She was very encouraging to Tracy, she gave flowers to me to give Tracy, and to say—“Keep doing what you’re doing. Because this world needs you…” Dana Elizabeth: What resonated with me when I met with Tracy was that she was so down to earth; I really think she’s going to go far. Joe Zee: I agree…
Dana Elizabeth: I’m just going to quickly ask you about working with Brooke Rodd—how was it working with Brooke? Was there a bit of tension? Joe Zee: (Laughing) Oh, Dana--look at you, you got all the scoop... you don’t even need me…no, you know what it is, Brooke is very headstrong. She’s like an uber athlete. She does triathlons and is a very strong willed person. I think with Brooke, her collection really reflects her strength and sense of design. She’s from New York but she lives in Los Angeles, so I think part of the struggle was trying to get her to broaden her design aesthetic. You know, my intention with Brooke was to really help her to expand her possibilities. She is very clear about her style, and image. But she was great, and I really enjoyed working with her. As we finished our interview I got the impression that it wasn’t just about building a show for Joe. The creative director and fashion icon really invested not only his time, but also his heart, into the series. You get the sense that he really does enjoy working closely with each designer not just to tell them what to do, but to help them reach their true design potential.
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Joe Zee’s “All On The Line “ 3 Designers from Los Angeles in
tv show
Brooke Rodd
Domino Dollhouse
Ina Soltani
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Domino Dollhouse
Plus Size Clothing without Compromise
Just slightly under two years ago, Tracy Broxterman launched Domino Doll House – an online plus-size clothing boutique. “It was just a store that carried other plus size brands. But it quickly became apparent that there was a gap in fashion for a plus size line.” Now, Domino Doll House is paving the way for fashion forward plus size lines everywhere. Tracy, in addition, launched her own line under the same name and for almost a year and half now has been designing for the plus size industry. Unable to reach it’s full potential, Tracy realized something was lacking in the line and decided something had to change. The designer heard about “All On The Line With Joe Zee”, and went for it. We had a chance to sit down with the Los Angeles cast for “All On The Line”, including Tracy of Domino Doll House to discuss her experience on the show and what we, as an audience and customers, can expect to see in the coming months. Dana Elizabeth: Tracy, can you tell us about your design process? Has it changed since the show? Tracy Broxterman: My design process starts with sourcing the fabric, where as before I would design and then choose my fabric. Now my designs stem from the fabrics and I really try to utilize the fabric as inspiration. It’s changed quite a bit because of the show. Dana Elizabeth: Can you tell us a little bit about your collection after the show? Tracy Broxterman: After the show, it was great to start getting a lot of feed back from actual customers. I also gained feed back from Joe, from new models and we switched to a new manufacturer in the US so that provided additional feedback. It’s really opened my eyes to more of what really works and what may have previously been considered a little too costume like. The line is now more streamlined, but I still want everything to be exciting, not just your average basic pieces, but not too costume like either. I think I’ve found a happy medium now since the show. Dana Elizabeth: The collection you designed on the show, is that for Layne Bryant? Tracy Broxterman: Yes, I worked with Layne Bryant for the show, specifically. I designed a spring collection so it will be Domino Doll house for Layne Bryant. It’s black and white, with pops of really bright fuchsia and turquoise. I’m going to also do a collection for Domino Doll House that will be for winter 2012, which is going to be more leopard print, with black and red, a little darker---edgier. Dana Elizabeth: Did they (Layne Bryant) influence you design wise? Tracy Broxterman: Absolutely, I think I combined aesthetics of Domino dollhouse and Layne Bryant. It’s definitely more subdued, a little bit older.
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“There was one moment on the show that was so special to me. Right before I went out to present to Layne Bryant, Joe took me aside and was just like, ‘There’s no cameras you can do this, you’ve got this—you’ve done all you can do. Take a deep breath, it looks great.’ He was really supportive it was just he and I… it was a really special moment.” – Tracy Broxterman
Dana Elizabeth: When you design your next collection will you carry over your design experience from the show and with Layne Bryant? Tracy Broxterman: I think going through the process with Layne Bryant has definitely helped me to refine what I have; the quality is better its less ‘kitschy’ and more fashion forward. I think that is something I will always pull through and carry over from now on. Dana Elizabeth: How does it feel to be paving the way in the plus size market? Where do you hope to take Domino Doll House? Tracy Broxterman: The plus size industry is so lacking in variety and I think that is one of the things that Domino Doll House will try to change. I think that giving the plus size industry more youthful, fashion forward options, and being able to provide women of all sizes with these options is what I hope to achieve. I think it’s more political, and more emotional to design for the plus size industry and it’s very exciting and positive for women especially to be able to design something that has never been done before. It has been a great experience. I hope to take Domino Doll House to the next level and to help provide the plus size industry with an option that may not have been there previously. Dana Elizabeth: What was it like, specifically working with Joe Zee, and your experience on the show? Tracy Broxterman: I’m not a technical designer, and it was a little bit like being thrown into the fire. Joe is definitely very tough and intimidating but he’s also very passionate. His drive helped me to want to do better, it was hard but it was worth it. Dana Elizabeth: Are you nervous, how are you anticipating the airing of your show?
Photography By Kai He
Tracy Broxterman: I’m definitely nervous, just because you spend so many days filming and you try to remember all you’ve said and done--but I am also excited because it’s a way to show people a different side of fashion. I’m a different brand, it’s a different market and it’s a different situation than everyone else. So I’m happy that I can kind of show that side, and show it with positivity. I just want people to feel happy and not worry about their weight. I want all women to feel like they deserve fashion regardless of their size. Tracy stressed the importance of building positivity through fashion, and being able to provide happiness for women of all sizes. Sitting with the designer I could see how passionate she was, not only for design but for life as well. Our interview lasted longer than most as we chatted about the future of the industry and the changes that are shaping the fashion community. The very positive, and approachable designer left me as well as our readers with this sentiment: “For me, I just want to do things that are positive for the community and positive for women in general. I think getting dressed shouldn’t be a headache. It shouldn’t be painful. It should be fun, and easy and I hope to provide that with my line, Domino Doll House.” -Dana Elizabeth
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Tracy Broxterman
P
lagued her entire life by drab clothing choices, owner Tracy Broxterman has always worked towards contributing her energies to adding style and glamour in the plus size fashion world. She started in 2009 with her own personal style blog, Chubble Bubble, and now with this unique online plus size shop, Domino Dollhouse! While the choices for sizes 14 and up are expanding, Domino Dollhouse strives to bring exciting, charming, and fun clothing and accessories to a market thirsty for more. While others give you water, we give you fruit punch!
Photography By Kai He
INAfSOLTANI
A Collection Filled With Glamour, High Drama and Mystigue
INAfSOLTANI Ina Soltani—the wellknown Sarajevo born designer moved to Los Angeles not long ago and in doing so found her true life’s passion--design. The FIDM (Fashion Institute of Design and Merchandising) graduate has launched a fashion label that is widely sought after, and now the mother, designer, and entrepreneur has put it All On The Line to challenge not only herself, but her brand as well. We had a chance to sit down with the Los Angeles based designer to talk about her experience on the show and to find out what it was like working with Joe Zee. Dana Elizabeth: Ina so tell us you’ve dressed some of the top names in the industry, Katy Perry, Jennifer Lopez, Kristin Stewart, Emily Blunt, Lindsay Lohan, Lucy Liu, Whitney Port, the list goes on and on What is it like to have such a high profile celebrity clientele? Ina Soltani: I feel very honored to have such an impressive Hollywood list of celebrities that I have dressed considering the fact that those are woman that are incredibly Fashion forward and have a very strong sense of personal style. It is my greatest accomplishment! Dana Elizabeth: How did you reach such acclaimed status at such a relatively young age? Who was the first big celebrity that you designed for, where you said to yourself, “Okay I’ve finally made it”? Ina Soltani: Reaching such a strong following, especially among, Hollywood at such young age was a tremendous satisfaction. I have dressed A-list celebrities such as Eva Longoria, Fergie, Kim Kardashian, Miley Cyrus, Katy Perry…. But I must add that I never gave up on my dream and the one thing that I always loved to do, which is design!! I believe in it, I breathe it, I live it… and I guess perhaps you must take that approach to earn success. To answer your second questions, that must be Jennifer Lopez, she is known for being such a trend setter and the woman that is an absolute Style icon.
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“Inspiration is CHANGE! Change is REVOLUTION!” Ina Soltani
Dana Elizabeth: Let’s talk about your background, you were raised in Sarajevo and then moved around a bit, is that correct? How did your European upbringing inspire your collections? How does it influence your designs/collections today?
Dana Elizabeth: What is your overall hope for the INA SOLTANI brand and where do you see yourself in the near future? Where do you see yourself in five or even ten years from now?
Ina Soltani: I came from Sarajevo at quite a young age and moved here to Los Angeles. Immediately I felt an appreciation for beautiful things and profound sensibility to notice those aspects always, not only from my past but also in my present surroundings, in everything I do really. That way of thinking brings a definite European flair in everything I design. Being exposed to such residues of ancient history and art is very important.
Ina Soltani: I see INA SOLTANI living a dream. I see a brand that is a true success. Branching into accessories, shoes, licensing (oh la la!)--And certainly a brand that everyone wants and loves to wear!
Dana Elizabeth: Can you elaborate for us—tell us about your experience in Los Angeles, after graduating from FIDM where did you get your first big break?
Dana Elizabeth: What is one thing you’d like your customers to know, or the American audience who’s watching the show? Ina Soltani: Inspiration is CHANGE! Change is REVOLUTION! -Dana Elizabeth
Ina Soltani: I launched my self-named label INA SOLTANI shortly after I graduated from FIDM. I had a vision and I just took that leap and ran with it. Dana Elizabeth: You have been known to use a lot of leather, and your collections are very bold, and beautiful--can you talk about your fabric choices, why do you choose the fabrics you do and how do you design? Is it around a theme, do you get inspired by the fabrics themselves? Ina Soltani: I am constantly inspired by life. By experiences, places, emotions. Fabrics are inspiring very much as well. It depends on what fits your story at the time. Choosing fabric for me is like casting!! My designs are always unexpected, and certainly in many ways they reflect my personality. They are glamorous, sophisticated, but definitely edgy. Leather used properly has that effect. It is definitely edgy yet still manages to exude a precious feeling. Dana Elizabeth: Why did you want to put not only yourself but also, your brand— ‘All On The Line’ so-to-speak? Ina Soltani: You know I believe every designer is a storyteller. I tell my story through my art. There is so much there. It is a very complex and colorful story. Like all stories, characters evolve—much like a designer. Everyone knows me as an evening designer. This is a line that I carried for five years. I wanted to make my designs more accessible to a wider range of consumers. I wanted to make it more affordable but maintain that glamorous and expensive look! So, that is why I decided to—put it All On The Line. Dana Elizabeth: That being said, we are all dying to know--how was it working with Joe Zee? Ina Soltani: Working with Joe was delightful! There were moments that were quite challenging, and nerve racking but over all it was a tremendous growing experience. He is incredibly insightful and a man of true expertise in the Fashion industry. Dana Elizabeth: Ina, can you tell us a bit about your experience on the show? Ina Soltani: I had a wonderful time and experience on the show. This was a direction that I wanted to take with my brand so it has really worked out perfectly for me. Dana Elizabeth: What is one thing that you learned from your experience with All On The Line, that you would say has made you a better designer? Do you think it has made you a better designer? Ina Solatani: You know I believe that we learn something new every day and that we better ourselves with each experience. So, yes indeed I learned several new things while on the show. Dana Elizabeth: What were some of the tips and tricks you learned working with Joe Zee? Ina Soltani: You know I really tried to listen to Joe’s notes carefully. Entering the world of RTW (Ready To Wear) and targeting a wider market, you must take into consideration so many things. For instance, how to make a product that is affordable, yet still look expensive? How to offer maximum value with minimum cost? It’s quite challenging. But you also have to know how to challenge your competitors and succeed in doing so.
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Photography Isabelle Ruen
Brooke Rodd
Super fun and sexy, surfer chic clothing line
“You know what? If I can do this— I can do anything!” Dana Elizabeth: You live by the coast so your collection has a really laidback, California and beachy feel. Can you tell us about your design aesthetic, where you started and about your evolution after the show? Brooke Rodd: Sure. I started this line having been very inspired by the beach and the coast. Also, the fact that I’m an Ironman triathlete, originally I thought I wanted to start a triathlon line, and then I went into a swimwear line and then ultimately I fell into this line that was an after-sport’s clothing line. Then, slowly, it’s evolved into a more sophisticated line. I was really inspired by prints, vintage prints and up-cycling of fabric. I prefer to use already made fabrics and I try not to produce any new ones. Dana Elizabeth: Do you find that hinders your design, or does it do the opposite and inspire you more?
Brooke Rodd:
New York Edge With A California Feel
Brooke Rodd: I think it makes it more challenging to design. Because what I tend to do is find the fabrics first and then it’s usually the fabrics that inspire me to design, to make something. I just think that it’s different; it definitely means I have to work a little harder. I have to do a little more legwork. Touching on your previous question, how it evolved—you know Joe Zee came in and basically decided I was doing a California-cliché thing and this was coming from this very feisty New Yorker. He was so confused; he was like, “What is this about…why is this feisty New Yorker making this California-Cliché? Let’s put a little bit of your New York edge into your California line and I think you’ve got something really different.” It was pretty brilliant, to be honest—and as much as I like to give Joe that credit, (laughing) he was right. Once I stepped back and looked at it he had a point, “Yeah, I should infuse some of my New York.” Dana Elizabeth: How will your next collection change or reflect what you learned on the show?
“You know what? If I can do this—I can do anything!” A New Yorker with a bit of California cool, Brooke Rodd, the mother of two and Ironman athlete sat down with Brooke Rodd, the mother of two and Ironman athlete sat down with us to talk about her new collection, Joe Zee and filming the series, All On The Line.
Brooke Rodd: My next collection, post the—‘Brooke Rodd Sundance Collection’, which is what I’m calling my collection for the show, will definitely keep a lot of the things that I learned and created on the show with Joe. But it will definitely bring back some of the original elements that gave me my starting point, and got me cast on the show with Joe. Because those elements are, albeit—on the show may have been bashed, I really believe in those prints and I stand behind my print aesthetic so I will definitely bring back more prints. For the sake of the show I basically took out all of my prints, and found a new way to get inspired. I used vintage trims and bold colored silks and studs. But for my follow up collection I will definitely bring back some of my, ‘Old School’ Brooke Rodd elements.
Dana Elizabeth: So Brooke, tell us--you are from New York and moved to LA?
Dana Elizabeth: Do you have plans to show a collection at Los Angeles Fashion Week?
Brooke Rodd: Exactly, I’m from New York originally and I moved to LA three years ago…
Brooke Rodd: I would love to…I’ve been so busy with press for the show, and getting my order ready for the store that bought my collection as a result of the show…
Dana Elizabeth: Oh, so fairly recently, when did you launch your collection? Brooke Rodd: I launched, January 2011. So this was a really big validation for my business, to get cast on All On The Line…
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Dana Elizabeth: Oh, so you were bought by a store? Congratulations! Brooke Rodd: Yes. (Smiling) I was actually bought by Zappos, it was a fairly good order. They ordered four pieces of my sixpiece collection. So the possibility of just being on Zappos is huge for me. People that never heard of me before are now going to have heard of me because of the show. So it’s a great opportunity for me, which I am so pleased about.
Photography By Jan Lim
Dana Elizabeth: Can you tell us little more about how it was to work with Joe? Brooke Rodd: I think Joe is really, really good at what he does. He has an amazing presence in the fashion world. He has a very bold personality, which he doesn’t hold back –when we were filming the show. I’m used to personalities like Joe and I never once felt intimidated by him. But my guess is, I haven’t seen the other designer’s episodes but, my guess is that I might kind of go head-to-head with him a little more than the other designers will. Because I am a New Yorker and truthfully, I wasn’t afraid to give him my two cents. But that being said, I think he is incredible at what he does and I think he truly wanted to see me succeed. I do think though, that it was hard for Joe to see my line for what it was, beyond thinking, “it was crappy, you don’t have enough silhouettes, you need to do more…” All the obvious things, he was correct about. I did need to make it better; I did need to add more silhouettes. I think the hardest part for Joe was trying to understand I wasn’t a haute couture line and I wasn’t trying to be. I want to have an accessible lifestyle brand that isn’t a runway brand. Dana Elizabeth: What is your price point? Have you set one? Brooke Rodd: My price point retail is anywhere from sixty dollars to two hundred and twenty dollars, for instance, the highest price for a silk jacket. Dana Elizabeth: I think that’s reasonable, can you talk about your color palette for the collection? Brooke Rodd: I chose a lot of hot pink, tangerines, and army greens and navy. I found this old vintage trim and I used that as inspiration for the entire collection. I chose the colors from the trim and I ended up going with a lot of bright bold colors. I am not afraid of color, I never have been and I’m not afraid to express myself through color. I also chose mauve, gold---a big point of contention between Joe and I was this gold jacket. Aptly named—The Joe Jacket after him. (Laughing) It’s casual and every time I wear it people stop me. I like it, and I intend to sell a lot of it—The Joe jacket.
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Dana Elizabeth: How did you get into design? Brooke Rodd: I actually don’t have a fashion background. I consider myself a person with good taste, I have always been fashion conscious and I went vintage store shopping my whole childhood. I was always trying to find creative ways to look “cool”. I think I’ve always had kind of a funky style. I often found myself being a bit of a trendsetter, in my circle of friends. But I never spent more then twenty dollars on something, and I kind of always knew I had a knack for fashion. In some way, I just never thought I’d have the time or chance to design my own collection. Then I did this triathlon and I was like, you know what? if I can do this, I can do anything! Dana Elizabeth: Where would you hope to take your collection and your brand in the future? Brooke Rodd: I want to be a lifestyle brand, I’d love to be like Tory Burch but kind of the middle brand, the brand that has a great beachwear line, like, Roxy meets Freepeople. Maybe she’s a mom, maybe she’s an athlete, you know I think my pinpoint person is—Cameron Diaz she’s kind of my ideal role model for my company, and I think she’d really love my clothes. Dana Elizabeth: Was there a particular moment that stood out to you on the show, a moment that really spoke to you? Brooke Rodd: Ultimately in the big picture what I walked away with was the strong feeling that I am a designer. I learned to stick to my guns and to believe in the fact I can do it. To always stay true to myself, because I think if I’m out in the world and I’m taking in all of the things around me, that I will be able to predict what people want. I think it’s something that is in you, or it’s not in you, and I believe that it’s in me. Being able to step up to the design aspect of that part of me that I know deep inside is already there. by Dana Elizabeth
Art Direction by Csaba Fikker Dana Elizabeth Photography By Brooke Rodd: Jan Lim www.JanLim.com Domino Dollhouse Kai He www.kaihephotography.com Ina Soltani Isabelle Ruen www.isaphotos.com First Assistant Raquel Valencia Models Paige Packard Megan Haliy ???? Hair Provided Up by Salon By Maxime www.thesalonbymaxime.com Hair Stylists Heather Jade Gazarian Luis Hernades Make Provided Up by Napoleon Perdis www.napoleonperdis.com Make-Up Artists Kevin Spencer Shanese Perea
SUE WONG
“SpringTranscendent”2013 Collection
Sue Wong, legendary high-end fashion designer and glamour goddess, showcased her latest designs at this year’s fashion event on Friday, September 21st in Los Angeles for the introduction of her 2013 collection. Gazing upon the latest designs strutting down the runway you are instantly transported into another era of old Hollywood’s glamour and mystique. Immediately what came to mind are the iconic silver screen legends such as Garbo, Harlow and Dietrich. Sue Wong’s designs are all about high fashion glamour, fantasy and transforming the woman into the ultimate “glamour goddess”. She is a creative visual artist bringing fashion fantasies to life. Her love affair with fashion began at an early age where she gained inspiration from vintage Hollywood classics, childhood fantasy movies such as Alice in Wonderland, international architecture, artwork and ballerinas. Sue, originally from China relocated to California where currently, the designer calls Los Angeles
home. Here, is where the designer was finally able to express her true love for fashion. Her designs are crafted using similar techniques once applied by true artisans of old Europe. You can see the international influence, which is apparent in her latest collection. Elements from her native country of origin China also serve as inspiration for her collections. Her creations have a timeless glamour, romance, opulence, and vintage classic feel. They are designed to accentuate femininity and sensuality bringing out a woman’s own inner goddess. Her designs are made with a lot of feathers, intricate beading and lots of detail. A lot of soft draping is used in her designs and each garment seems to tell a different story. Her designs are a portable work of art. Her eccentric artistic timeless pieces will never go out of style. She believes in the power of transformative fashion. When wearing a Sue Wong gown, one will feel “transformed” from the every day average woman to a timeless beauty.
Sue is very much inspired by beauty, Mother Nature and the world around her and you can see it in many of her headpieces as well as her designs. What I loved most about her fashions this season are the details in the dresses and the beading that she is most famous for. Her latest collection reminds me of the vintage 1920’s flapper era where she combines feathers in her designs with international flair. Her designs are a modern day exotic blend of Egyptian, Indian, Parisian, Spanish and 1930’s vintage Shanghai inspiration, yet combined with old Hollywood chic. It is the Far East meets Western glamour that Sue brings to her runway fashions. A lot of Sue Wong’s inspiration also stems from her favorite fashion capital, Paris where you can see a lot of that influence in her collections. Her designs this season combine a multitude of colors ranging from bold magentas, soft peach, bright corals, electric blues, browns, gold, greens, champagnes,
Sue Wong,
Glamour Queen Brings Vintage Flair This Fall to Los Angeles
Photography By Kai He
black, silver blues and grays. The fabrics are luxurious satins, flowing chiffons, Spanish lace, and intricate beading, embroidery, and with a lot of emphasis to detail.
SUE WONG
The headpieces resemble that of the of the 1920’s with stunning exotic long colorful feathers, peacock inspired, floral branches resembling the changing seasons, and other nature inspired headpieces. Sue Wong is available for purchase at these fine retailers, Bloomingdale’s, Neiman Marcus, Nordstrom’s, Saks Fifth Avenue and online.
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“I tried to capture that fleeting beauty that exists in the very fibers of both fashion and nature,”
Photography By Kai He
said designer Sue Wong, whose collection was inspired by ninetieth century Transcendentalist movement’s reverence of the natural world. Ravishing dresses came down the runway draped to move effortlessly with a woman’s body. Sensuous in supple fabrics in the warm and vibrant hues of Spring and adorned with couture flourishes including embroidery, hand beadwork and applique, the collection reiterates Sue Wong’s unmatched ability to create wearable elegance.
Internationally-acclaimed designer SUE WONG delivered an immersive sensory experience of her “Spring Transcendent” 2013 Collection to a packed-to-capacity audience at LA Live. The highly anticipated runway show drew LA’s leading fashion, media and entertainment insiders along with some of young Hollywood’s hottest actresses including Jadin Gould of Zack Snyder’s “Man of Steel,” Meital Dohan of Showtime’s “Weeds,” Jen Lilley and Lindsey Morgan of ABC’s “General Hospital,” Kearran Giovanni of TNT’s “Major Crimes,” and Chloe Noelle of HBO’s “True Blood.” A-list actor Thomas Jane of HBO’s “Hung” introduced the show, stating “Tonight, nature and design come alive in gowns…that invoke the beauty and magic of Spring’s transcendent dawning.”
Photography By Kai He
BASIL SODA SS 2013
The slender, graphic, ultra-feminine silhouettes of the Spring 2013 collection are calling women to order! Yield nothing in terms of femininity; be bold, be playful – transcend the garment to make it into an accessory of the body! 78| The LA Fashion magazine
Withcut-outs, transparencies and a mix of lengths, feminine daring equals elegance and no mistake!
Whether short or long, geometry stands out with open skirts, fluidity is conveyed through soft, supple materials, and the body is revealed in cuts that emphasise the shoulders, the carriage of the head and endlessly long legs. The collection spotlights an obvious intention to work the garment on a body that is now modelled and sculpted, constantly expressing volume and movement. Dresses glide, sensual and conquering; flounces make a startling appearance; colours create a dazzling look with reflecting silver, sky blue and deep black‌
PARIS FASHION WEEK
Dresses are dotted nwith prints and embroideries that structure their form and delineate the central axis of balance. The LA Fashion magazine | 79
BASIL SODA SS 2013
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How often can you say that something in your closet is a perfect fit? When it comes to shoes, of course you have your favorites, they may pinch and make you wince a little, but beauty is pain, right? – Actually, now it doesn’t have to be. California based, design duo, Jen Bonopartis and Kim Thomas have developed a customizable line of shoes that epitomizes style, comfort and individuality. Jen and Kim are not only business partners, they’re also best friends, and have been since the sixth grade; which explains why these fashionistas work so perfectly together to create flawless footwear for shoe lovers everywhere. With degrees in fashion merchandising and extensive work experience, Jen and Kim have developed the knowledge necessary to perfect their crafts. In 2003, the team successfully launched their self-funded venture and have since created custom designed and fit works of perfection for clients worldwide. Jen and Kim not only get to do what they love everyday, they’re also doing their part in helping boost the American economy by raising the rate of domestic shoe production, as each piece is designed and manufactured exclusively in Southern California.
One of a Kind Gems
In addition to online orders, Jen and Kim offer customers the fantastic opportunity to host custom shoe parties where the designers bring shoe samples and material options to you.
Guests are offered one-on-one consultations to help customize their vision and are sized for their individual shoes.
Party hosts are offered great incentives, such as the option of receiving a free pair of shoes once six pairs are sold, or a 5% donation to the charity of their choice. At a recent shoe party held at the exclusive Soho House in West Hollywood, new clients and several repeat customers enjoyed trying on and designing shoes while sipping cocktails and taking in the gorgeous city view. The talented, Kim Thomas was on-hand to assist everyone with the design process; her passion was evident. She shared that she and Jen strive to make their customers happy by bringing their visions come to life.
Jen + Kim’s Jen and Kim offer their clients a vast array of flattering color variations, styles, swatches and textures to choose from. Price points vary, and depend on materials chosen to create your own personal, handmade masterpiece. Jen and Kim also make themselves readily available to provide guidance in fit and assist you with the design process or advise you on what combinations work best together. Although several colors are available to choose from, if you have a specific color or material in mind that isn’t offered, this amazing duo will do their best to accommodate your style needs and specifications. Each custom-fit piece takes only about 4-6 weeks to create – definitely worth the wait for perfection.
My two favorite designs were “Lark”, a versatile, double strapped, open toed high heel, and “Woods”, a classic wedge that weighed only a few ounces because the wood in the body of the shoe had been drilled out! Genius – no more aching feet! The shoe party was not only a great experience, it was also a fun way to shop and get to be a designer for the day. After all, nothing will put a pep in your step like an exquisite pair of comfortable, quality heels that were made just for you. Check out : http://jenandkimshoes.com/ for details on how you can design your very own little slice of shoe heaven! by Julianna Maranon
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Ivy Kirzhner
Debutes First Shoe Collection at NYFW 2012
Earlier this month, while New York Fashion Week runway shows continued down below at the Lincoln Center, another kind of special event was taking place directly across the street.
During my visit to Ivy’s debut presentation, I was able to get to know her history as a designer a bit better and what propelled her to start such a stunning collection….
Shoe designer Ivy Kirzhner had her own debut presentation of her namesake collection. Nestled in a corner suite on the tenth floor of the historic Empire Hotel was an array of beautiful shoes with 18 carat gold detailing, Egyptian emblems, and semi-precioius stones. When I met Ivy, she was wearing a fashion forward Nicole Miller military jacket with floral detailing which showed that she knows how to make a powerful statement and is not afraid to take chances with her style. Upon her feet were gold BCBGMAZAZRIA mens-wear inspired shoes which told me she also appreciates stylish comfort. She personally took me around and introduced different elements of her shoe line. I was instantly attracted to Ivy’s attention to detail and her easy going personallity. Every embellishment, every stitch was carefully planned and executed. The fine craftsmanship of each pair of shoes shows her dedication to her work and commitment to quality. Beautiful art deco detailing lined the backs of suede heels in bold sunset hues. Mint green made it’s mark in both her heel and ballet flats. Egyptian inspired emblems adorned the front of leather wedges.
Laura: Tell me about your line: Ivy: I am trying to address the luxury contemporary footwear market right now. We have a lot of cool designers like Rag & Bone and Alexander Wang. Lots of edgy cool street wear, but what happened to the girls that want to wear pretty dresses? What do they wear for shoes? I always think what are the girls wearing? There is always the beautiful Grecian, maxi, and silk chiffon dresses. Okay so what are the shoes that go with it? I wanted to do something simple and embellished. I like playing around with ornaments, jewelry, crystals and artichecture. I wanted to do something blingy, but not too much so it took me a while to get this perfect combination of crystal so that it The LA Fashion magazine | 85
did not look like a crystal ball. I love art deco, neo-classical, Greek and Egyptian ornamentations. Being a New Yorker, the Empire State, gotham really collimated during the art deco era and so for the debut collection I wanted to pay tribute to that. Laura: The sole of the footbed looks a bit different than normal shoes. Can you tell me about that? Ivy: That is called the almaphy sock. It is a signature in my collection. Not a lot of designers do it because it is very expensive. But actually to me it is incredibly important. It is padded, cushioned, and it’s pretty. Laura: Did you always love shoes more than anything else? Ivy: You know, I have always loved fashion. My dad is an architech and an engineer and I have always been interested in those industries as well. So what is a career that is a combination of all of those? Shoes. Laura: Do you eventually want to do a clothing line such as women’s ready-to-wear? Ivy: I actually did some collaborations. I wanted an interpretation of Greco-Roman, Grecian dresses that works with the lines of the shoes so the dress our model is wearing is actually part of that collection. But I could see myself doing more collabroations versus an actual line under my name only because I am a shoe designer first. I don’t think anyone wears clothes, shoes and accessories all by the same designer, they mix and match. I have always thought, I am going to stick to shoes and maybe do collaborations with other desgingers to do things like jewelry and clothing. Laura: When did you start working on this line? Ivy: Only, three months ago. It is a typical development lead time. It just occurred to me at that time. I was not planning on having a shoe line. What happened was, I had a fashion blog and it started progressing. I started drawing portraits of shoes and incorporating art and culture. And then finally someone mentioned to me that I should start an actual collection. They told me that I have a very distinct type of asthetic and it needs to come out. Laura: Did you begin your career with BCBGMAXAZRIA? Ivy: I actually started with Dolce Vita which is what propelled my career. It was a young company when I came in. They needed a new designer to grow with it, and I grew too much. So I transferred over to the Vince Camuto Group to do BCBGMAZAZRIA. I talked to friends and I said, I think it is time to do for my own line. This was back in May. The Camuto group gave me special permission to do this. They offered me support, but I wanted a personal challenge. Not just being a deisgner, but really being someone who can really grow as an entrepreneur, set up a business and everything independently, both operationally and logistically. Laura: Are you still part of the Camuto Group? Ivy: Yes, as a consultant for BCBG. Luba and I have a good relationship and they approached me to do Herve Leger and bring it to the Camuto Group. We are still talking, I have not said yes. It is all about personal relationships. The industry is my family, I have been in it for 10 years now. It is funny because my very first job was actually with Steve Madden to do retail design for them and that is how I met the Dolce Vita boys. They used to work with Steve Madden as vendors and that is how they discovered me. The Vita boys asked me to cross over and work for them. I feel very blessed to have gone through these different brands because they are all different, amazing and competitive. It would be fun to see all of them at a dinner table. It is kind of like a dysfuctional family.
Laura: What is particularly special about working for BCBGMAXAXRIA? Ivy: Working for BCBG changed me as a designer. They are just fantastic. I saw emotion, power, creativity and business savviness in everything in that line. I have the deepest respect for Luba and Max and the creative directors there just really know what they are doing. There is no gimmick. A lot of fashion brands these days are propelled by an influencer and is successful because of that one thing. But BCBG has substance. When I first came into their corporation, I saw how thing are done from every detail. The force and vision behind it, really changed me. My final taughts were : I know that I am not alone in looking forward to seeing more from designer Ivy Kirzhner. - www.ivykirzhner.com by Laura Yazdi
Ita Design BALLURE Clutch, 14K Gold Plated Metal with Off-White Firenze Italian Leather $975
ITA Design The line will be available in the Beverly Hills and Bal Harbor Saks Fifth Avenue stores. In addition to bags, the sisters also designed a line of cuffs, complete with buckle detailing. The cuffs start at $325.
The winning handbag (The Farah Clutch) was recently seen on the TV series, The Royal Pains and also made an appearance on The TODAY SHOW with Kathie Lee and Hoda Kotb. When asked about their approach to design the sisters stated: “The quality and crafts-
manship is very important to us. The same level of detail we use for designing our buildings is what we pay attention to when we design our handbags.�
WWD MAGIC - 2012 features brands from every corner of the world, some showing for the first season, others are veterans of the tradeshow floor, yet all are unique. We had the opportunity to sit down with Bita and Rouzita Vahhabaghai of Ita Collection. The Sisters are the same design team behind the architecture firm and lifestyle brand bearing the same name. Bita with a background in graphic design and Rouzita with a background in architecture have melded their two loves together and delivered a collection of luxurious, handcrafted and beautifully designed handbags. The New York based design duo most recently won The Sixth Annual Independent Handbag Design Awards, hosted by InStyle Magazine. The handbags were voted on by a panel of top industry professionals including Kenneth Cole, Carlos Falchi, Deborah Lloyd of Kate Spade, Eva Jeanbart-Lorenzottie of Vivre & Project Accessory and Peter Dooney as well as representatives from Instyle Magazine, Saks Fifth Avenue and members of the CFDA.
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When you actually hold a bag from the Ita-Collection you truly see first hand the detailing, and artwork that goes into creating each one. Bita took a moment and explained the construction of one of the bags to us in detail. “For this particular style we were interested in developing a fabric that becomes the structure of the bag and as well as delivers the aesthetic of it. We developed this outer skin that you see. It’s all hand-made 14k-gold plated metal, woven with a mirror finish leather.” The bags are as unique as the women who wear them. Like most of the women who set their eyes on an Ita bag, I found myself obsessed with acquiring one. The design and construction of each can only be described as one-of-a-kind. Rouzita adding to Bita’s explanation described the snakeskin gussets to us, “We call this Jade-Shimmer because the snakeskin gives a feel of precious stone. We also carry it in a sapphire color with a gunmetal finish. It’s great for an evening where you just want to add a pop of color on the side, it’s a nice little accent piece.” Looking over the entire collection one would classify the bags in appearance as timeless, elegant pieces that can be passed down from generation to generation. In fact, the sisters shared with us how one mother did just that. “We call our bags modern-vintage because they have a feel like you don’t know what time period it’s from. We had one customer buy one and then had us sign the bag for her daughter for her wedding. We later came to find out she was only 18 and didn’t even have a boyfriend yet…” The design duo plans to launch the bags this fall and come November 1st the collection can be yours. The line will be available in the Beverly Hills and Bal Harbor Saks Fifth Avenue stores. In addition to bags, the sisters also designed a line of cuffs, complete with buckle detailing. The cuffs start at $325. The Farah clutch, seen in Instyle is available for $950. When asked if they planned to design a line of clothing, the talented pair stated, “We would love to tackle clothes but at a later date…the handbags will be first and then slowly we will build and develop further.” The Ita-sisters have launched a collection that is as strong and bold as the women who stand behind it. With their background and talent there is no stopping Bita and Rouzita Vahhabaghai. by Dana Elizabeth
Ita Design SORAYA - Jewel Series Clutch, 14K Gold Plated Metal with Persimmon Italian Nubuck Leather$975
Ita Design BALLURE Clutch, 14K Gold Plated Metal with Gold Italian Leather and Jade Snakeskin side $1050
“We call our bags modern-vintage because they have a feel like you don’t know what time period it’s from. We had one customer buy one and then had us sign the bag for her daughter for her wedding. We later came to find out she was only 18 and didn’t even have a boyfriend yet…”
Ita Design BALLURE Clutch, 14K Gold Plated Metal with Off-White Firenze Italian Leather $975
Ita Design Bibi $1495
Say GoodBye to Age Spots, Wrinkes and Cellulite THE BACHELOR Star Natalie Getz Reveals her beauty secrets
Searching for a skin care line that honestly works AND is organic? Nearly impossible! Coming from a true skincare junkie, you are going to want to read this article! I have my favorites in Kinerase, Boscia and Caudalie, but as we all know, it’s important to switch up the product we put on our face every 6 months to gain maximum results. I stumbled upon Adonia Organics about two years ago during my time on ABC’s Bachelor Pad, and feel the need to share Hollywood’s best kept secret to you all! 90| The LA Fashion magazine
The following products are personal favorites of The Bachelor cast as well as the Dancing With The Stars cast and several other well known celebrities such as Jennifer Love Hewit, Emily Maynard, Pamela Anderson, Erin Andrews, Jewel, Nichole Sherzinger and more. (http://www.athenaskincare.com/other/ celebrities/) Adonia Organics (www.adoniaorganics.com) offers quite the line up of products. The following are staples in my life and essential to keeping my skin looking flawless: Leg Tone Who wouldn’t want smoother legs in just 9 minutes by up to 47%? This product is honestly a miracle. Within only 6 weeks, you will see 72% reduction in the appearance of cellulite. In cases where the cellulite is minimal, the results happen more quickly. No matter how skinny a person is, cellulite can still be a problem. Cellulite is not only caused by the obvious, it is also caused by caffeine, alcohol, smoking, dehydration, etc. Apply 1 coat, wait a few minutes, apply another coat and in 9 minutes you can see the drastic improvement for yourself. While filming ABC’s Bachelor Pad, all of us girls would lather up with this wonderful, naturally scented product before hitting the pool in our tiny bikinis with cameras everywhere! This product not only works wonders on the thighs, but also try it on your buttocks, stomach and arms for tighter, smoother looking skin! - Smoother legs in just 9 minutes by up to 47%. IMMEDIATE RESULTS! - Up to 72% reduction in the appearance of cellulite within 6 weeks - No Parabens - Only seconds to apply - Non-greasy, absorbs in 30 seconds - Uses gentle Plant Stem Cells, NOT human stem cells. - Great results with use on the arms, thighs, and buttocks
Stemu Lift All through my teens and twenties, I laid out in the sun causing severe damage that only began to show a couple years ago through sun and age spots. I use this face cream religiously, and only after a couple weeks, I started seeing the spots start fade. I now have zero sun spots and my complexion is more flawless than when I was 16 years old. Of course, you can’t avoid the sun, so make sure to wear sun screen on top of this product when outdoors! I suggest Nuetrogena sheer protection. Buying a face product with spf blended in is a great idea for going out in the sun, however, those products aren’t as effective with erasing fine lines and age spots. Why? The potency of the spf kills off the active ingredients which heal our sun damage. It’s important to wear the Adonia and then add the sunscreen over the top once absorbed into your skin.
- Reduces the appearance of deep wrinkles and fine lines. - Reduces the appearance of sagging skin. - Fades skin discolorations, including dark circles and sun damage. - Reduces ‘Turkey neck’ and ‘neck wrinkles’. - Reduce the appearance of wrinkles by 43% in just 9 days!
A beauty revolution, Adonia Stemulift breaths the life back into your skin stem cells using an innovative blend of Plant Stem cells. These Plant Stem cells are then uniquely blended with Organic Greek Botanical, creating a ground-breaking formula which boasts amazing results in the reduction of wrinkles, dark circles, and saggy skin. After the age of 22, our skin stem cells start to weaken causing cell regeneration to reduce considerably, thus the aging process begins. With stress, a poor diet, using popular anti-aging creams and make-up which contain harsh chemicals can also weaken your skins stem cells. The result shows in your face: deep wrinkles, saggy skin, dark circles, excessive dry skin, puffy eyes, or even skin discoloration are just some of the effects this can cause. The answer is not just another wrinkle cream that acts only on the surface of your skin; it is a natural wrinkle 'treatment' called Adonia Stemulift.
Athena Nightly Renewal Cream This product literally melts into your skin and gloves your face trapping in essential vitamins and oils to restore wrinkles and large pores while you sleep. Blended with Organic Calendula and Organic Chamomile Oil, it is a restorative cream that works to revitalize your skin over night. Organic Calendula has been used since the ancient times in the Greek culture as a purifier that promotes soothing, softening and balancing of the skin and for its powerful restorative properties. It was a common beauty secret used amongst many wealthy Greek women to keep them looking young and attractive. Many Greek women used these carefully balanced oils to retain their beauty and reduce the appearance of puffiness under your eyes, dark circles and also crow’s feet, fine lines, or any other related skin flaws. Instantly: Intensively lifts, restores and revitalizes while you sleep. Within 5 Days: Skin is left noticeably softer and natural vitality is restored to your complexion. With Long Term Use: You will see a significant balance in overall skin tone as well as a reduction in the appearance of imperfections such as dry patches, baggy eyes, and stress related skin flaws. Helps promote the development of collagen.
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Athena 7 Minute Lift I remember during my time on Bachelor Pad, us girls would apply this product before rose ceremonies. The rapid results are astounding! I must say, it was a struggle not to laugh at each other as you do have to remain expressionless for 7 minutes! Reduce the appearance of Sagging Skin, Lines, and Wrinkles WITHOUT painful, expensive injections, and WITHOUT dangerous muscle relaxers or harsh chemical ingredients. Athena 7 Minute Lift is gentle and works with all skin types, leaving your skin soft and supple throughout the day. See results on your very first application in just 7 minutes! DAILY use increases your long term results.
- Clinically Proven Results. - Works in Just 7 Minutes. - Impressive Results on Frown Lines and Laugh Lines. - Spectacular Results on Under Eye Wrinkles and Crows Feet. - Hypoallergenic - Safe and Effective for All Skin Types.
How does Athena 7 Minute Lift compare to Botox™? It's not a lie that several individuals in Hollywood get Botox, but this product is topical and smooths out facial lines at rest, which Botox can not do. Botox temporarily freezes your muscles, restricting you from using facial muscles that over time cause deep lines. Botox can not get rid of the lines you already have at rest, but will prevent them from deepening. This product goes hand in hand with Botox, because while this product is not doing anything to your muscles, it's topical, meaning it softens wrinkles while your face is at rest, which Botox can not do. With or without Botox, this product will change your life! Athena 7 Minute Lift is gentle and works with all skin types, leaving your skin soft and supple throughout the day. See results on your very first application in just 7 minutes! The immediate effects last up to 12 hours and DAILY use increases your long term results. I was at a skin care convention recently in Las Vegas, and Plastic Surgeons were blown away. You must see it to believe it!
Adonia Complexion Control Stars like Jillian Harris of “Extreme Makeover Home Edition” and “Bachelorette” as well as Mario Lopez can’t get enough of this serum! Most use this product to prevent or rid their face of blemishes, but this product also works on evening out skin tone. Jillian and I have both noticed major differences in our skin tone and we use complexion control religiously. I use this serum to fade away sun and age spots and when that stubborn zit creeps out of nowhere, I rub complexion control directly on the affected area before bed or under makeup. "When used in accordance with intended package directions, the Complexion Control Serum within 14 days of use demonstrated reduction in the appearance of blemishes by 84%, a reduction in white heads and black heads of 92%, and a reduction of redness by 90% in subjects." - National Institute for Dermatological Research
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Adonia Eye Therapy This clinically proven serum is packed with plant stem cell therapy. Natural organic botanicals deliver attractive, younger-looking eyes in just 21 days. Natural plant stem cell therapy is the cornerstone of Adonia Eye Therapy, and a revolutionary way to reduce dark under-eye circles and puffiness. These plant-based stem cells jumps tart the sluggish cells that are in your skin, prompting them to act younger and more efficiently to improve the appearance of the entire eye area. As soon as your skin’s stem cells rejuvenated again, dark circles are diminished and puffiness becomes a problem of the past. Adonia Eye Therapy’s concentrated serum also contains powerful blend of anti-inflammatory organic botanical to boost circulation in the eye area and reduce the appearance of fine lines and wrinkles. The texture of this product is like silk and instantly moisturized the under eye.
- 58% Reduction in the appearance of Dark Circles in 21 days. - 86.67% Reduction in the appearance of Dark Circles in 8 weeks. - 71.43% Reduction the appearance of Under eye Puffiness in 8 weeks. - 83.47% Reduction the appearance of Under eye Wrinkles in 8 weeks. - Clinically Proven Results. - Hypo allergenic - Safe and Effective for All Skin Types.
For more information on these products please visit www.AdoniaOrganics.com. There are several other products on this site ranging from Vitamins to keep your skin youthful to face exfoliates, body scrubs and face wash. I know you all will be as addicted as I am to this wonderful line after your first application! by Natalie Getz
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Nerium AD
Skin Care Breakthrough Nerium AD is a breakthrough anti-aging cream, designed to improve your overall skin health including the treatment of blemishes, age spots, fine lines, wrinkles and sun-damaged skin. Nerium AD was designed for men and women who wish to improve the look and feel of their skin. It nourishes the skin while improving the appearance of fine lines and wrinkles. For those who have enlarged pores, hyper-pigmentation or simply an uneven skin texture, this product is perfect. The main ingredient is extracted from the Nerium Oleander plant, blended with many other natural and botanical ingredients including aloe. This new natural extract, NAE-8, resulted in the formulation of the “first of its kind” age defying night cream. Originally, this research was done in search of a treatment for skin cancer. During that time, researchers noticed the rejuvenating qualities of the Nerium Oleander plant and began developing the Nerium night cream. The unique properties of these plants combined with collagen, elastin and vitamin E give the skin a younger and more radiant look and feel. As a woman with sensitive skin, I am always looking for a product that can not only back up its claim to aid in the restoration of more youthful looking skin, but is also gentle enough that it will not irritate the skin.
Nerium scientists developed a breakthrough process, NBioPL2, to extract from the Nerium oleander plant in a way that preserves its unique and beneficial properties
During advanced research on the uses of the Nerium oleander plant, an accidental discovery was made: the unique properties of Nerium oleander provided remarkable age-defying results when applied to the skin. This finding led to the creation of the NeriumAD skincare line. I have tried countless “age-defying” solutions, gels, creams and oils, so I am naturally a skeptic when it comes to trying a new product. Nerium AD is one product in which I have actually seen those results within a very short time. Since I began using Nerium AD, it has been living up to some of those claims. My skin feels moisturized, my pores appear smaller, and my skin texture is much softer, smoother and youthful. For optimal results, use Nerium for a minimum of 30 days. So if I am impressed with the results in 8 days, I can only imagine what the results will yield in 30 days. Nerium AD is a bit of an investment, but if my before and after pictures reveal more changes than I can already see and feel, it could very well be worth it. For more information on Nerium AD, visit http://www.nerium.com
By Shari Baier
Real Science Real Results NeriumAD Age-Defying Treatment is a night cream developed from the patent-pending extract of the Nerium oleander plant. NeriumAD contains the most effective age-defying ingredients, chosen for both their individual and synergistic benefits. These premium ingredients are blended at optimum levels to nourish your skin and provide real results.
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October 2012 Volume 4
the Los Angeles Fashion
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