The Inside Track October 2019

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THE

Volume 13. Issue 10. October 2019 Rs. 25/-

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Goldsmith Street project for Norwich City Council made up of almost 100 highly energy-efficient homes. It has been designed by Mikhail Riches with Cathy Hawley. Photo credit: Tim Crocker

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he Goldsmith Street project in the UK was awarded t h e p re s t i t g i o u s R I B A Stirling Prize. The Royal Institute of British Architects Stirling Prize is a British prize for excellence in architecture. It is organised and awarded annually by the Royal Institute of British Architects (RIBA). The RIBA Stirling Prize is presented to “the architects of the building that has made the greatest contribution to the evolution of architecture in the past year.” Until 2014 the building could be anywhere in the European Union, but since 2015 has had to be in the UK. Goldsmith Street is an exceptional project that captures the spirit of a very special place. It has been designed by architects Mikhail Riches with Cathy Hawley and has won the 2019 Stirling Prize awarded to the UK’s best new building. The more one absorbs this project, the more this feeling is reinforced. The architects won this scheme of just over a hundred dwellings a dozen years ago, and have worked and re-worked it, each time keeping their aim of creating a highly sustainable community in mind.

Community Living At Its Best The RIBA Stirling Award winner is the

Bringing the reduced energy consumption associated with Passivhaus to mass housing is a great achievement, and one that has taken a large amount of effort and care by the architects

Photo credit: Tim Crocker

Cover Story

“Goldsmith Street is a modest masterpiece. It is high-quality architecture in its purest, most environmentally and socially conscious form. Behind restrained creamy façades are impeccablydetailed, highly sustainable homes - an incredible achievement for a development of this scale. This is proper social housing, over ten years in the making, delivered by an ambitious and thoughtful council. These desirable, spacious, low-energy properties should be the norm for all council housing,” said Julia Barfield who chaired the 2019 RIBA Stirling Prize. Goldsmith Street meets rigorous Passivhaus standards - remarkable for a dense, mass housing development. It is a passive solar scheme, designed to minimise fuel bills for residents: annual energy costs are estimated to be 70% cheaper than for the average household. continued on page 2


THE INSIDE TRACK October 2019

Photo credit: Tim Crocker

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THE

INSIDE TRACK

CONTENTS

October 2019

COVER Community Living STORY At Its Best 1 Design Owl At Maison Et Objet, Paris 4 Classic Marble Company Introduces New Terrazzos 8 The architects were able to convince the planners to accept a narrow 14m between blocks - effectively the street width they have introduced a careful design of windows to minimise overlooking

Design. Architecture. Photography. 12 Vast Variety, Endless Possibilities 14

continued from page 1 Rows of two-storey houses are bookended by three-storey flats, each with their own front door, generous lobby space for prams and bikes, and a private balcony. Even the smallest details have

Indus Tiles Filter Water Toxicants 10

been thought about: letterboxes are built into external porches to reduce any possibility of draughts, and perforated aluminium ‘brisesoleils’ provide sun shades above windows and doors. continued on page 3

Tectona Grandis 16 VitrA Scales It Export Production Facility 18 RAK Ceramics’ Orientation Centre 20 Orient Bell Launches Its Double Charge Series 22 Sternhagen Launches Exquisite Rose Gold Collection 23

Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1, 23743069 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 13. Issue 10. October 2019. English - Monthly. This issue contains 24 pages including both covers. C r e a t i v e D i r e c t o r N a t a l i e Pe d d e r - B a j a j A s s i s t a n t E d i t o r S h w e t a S a l v i . L a y o u t D e s i g n D a r s h a n Pa l a v, Snigdha Hodarkar M a r ke t i n g : Mumbai, Kamini Kamble Mob: 9833301852, B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 23736133/1, 23743069 Email:response@marvelinfomedia. com.

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THE INSIDE TRACK October 2019

Photo credit: Tim Crocker

continued from page 2

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Although the layout has a traceable link with the English housing tradition, the rest of the project is very modern in its conception. Black glazed pantiles, mitred as they go from a roof covering to a wall covering, perforated metal brise soleil, and the new detailing associated with energy conscious design are wholly contemporary. The brick is also contemporary, with characteristic intentional white efflorescence colouration, set in a mews or small terrace layout. Provision for parking has been pushed to the perimeter, so the streets feel safe and ‘owned’ by pedestrians rather than cars. Bin stores have been thoughtfully used in the front gardens to create buffer Photo credit: Mikhail Riches with Cathy Hawley

zones between the public footpath and the front doors, giving a humane gradation of public to private territory. Tireless work by the architects has kept the standard of workmanship up to a very high level. Tenants get impressively high specification interiors - in both the end-of-terrace flats and the central terrace houses. Passivhaus detailing has nicely accommodated the mechanical ventilation Heat Recover y (MVHR) units in the interiors, and the services intakes have been intelligently controlled. Each dwelling has a range of

Photo credit: Tim Crocker

Photo credit: Mikhail Riches with Cathy Hawley

The ‘back street’ has gardens and a pathway down the centre that has been fully landscaped and gives a welcome curving foil to an otherwise rectilinear scheme

providers’ services pre-wired, so that they can be connected on demand, without the need for a service providers’ to come in later and drill through vital vapour barrier lines. The back gardens of the central terraces share a secure ‘ginnel’ (alleyway) for children to play together, and a wide landscaped walkway for the community runs directly through the middle of the estate. Parking has been pushed to Goldsmith Street’s outer edges, making sure that people, not cars, own the streets. Contact web: www.architecture.com

A very thoughtful asymmetric roof profile that allows good sunlight and daylight into the streets


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THE INSIDE TRACK October 2019

Fair News

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he Maison et Objet fair in Paris took place this September with the theme this edition being Work. Offices and workspaces have become an extension of a person’s personality and home. Exhibitors showcased an imaginative array of solutions that bridged the gap between these hybridised living spaces that not only exuded a certain je ne sais quoi, but also tackled the needs specific to the modern working environment. The ever changing role of an ‘office’ has blurred the lines between home and the work space echoed by our nomadic lifestyles. This September Maison et Objet was a laboratory for expressing today’s new way of working exhibitors, conferences, curation, were all looking at the workspaces of the future. In the What’s New section of the fair, Chantal Hamide and Phillippe Boisellier displayed their selection on trends and objects identified in four main areas based on the evolutions and behaviour in the work space - connectivity, mobility, comfort, and use. They displayed ever ything from lights, furniture, pens , flasks, lunch boxes, sticky notes, pen drives, Nespresso machines, wastebaskets, etc., all in the setting of a concept store, where you could browse the unique array of merchandise on offer. Private office pods were all the rage this season, like the cool Atelier

Design Owl At Maison Et Objet, Paris The fair saw two important agendas addressed this season, the evolving spaces of work and the demanding areas of hospitality were discussed besides the customary trends.

Rebirth ceramics had quirky animal plates

Yothaka furniture employed the use of water hyacinth reeds

The Atelier van Lieshout Skull Workstation


THE INSIDE TRACK October 2019

The Maison et Objet fair in Paris

van Lieshout Skull Workstation, a specifically designed one-person workstation created by artist Joep van Lieshot. This organically shaped fibreglass construction had two polyester skull parts bolted together with a built-in wooden bench and desk. The Silence Chair from Evavaara Design was also on display. This high backed chair workstation for one was designed for busy loud public spaces, while Framery had a number of best selling pods and office phone booths on view. The Talks and The WORK! Conference zones had some of the most influential names in global design and architecture - all giving their take on the ever altering workplace and offering solutions for a more fluid home inspired professional environment. Maison et Objet’s official lighting trends exhibition imagined a ‘home office’ apartment, in which innovative, smart, ‘human-centric’ lighting met evolving needs like comfort, conviviality, creativity, illuminance, beauty, calm, nature, well-being, autonomy, modularity, t e c h n o l o g y, a d a p t a b i l i t y, connectivity and interactivity.

Frameforks uses frames and cutlery as old as 1900 from the former Austro-Hungarian empire

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Having previously shone a spotlight on the United Kingdom, Italy, Lebanon and China, this season’s Rising Talent Awards had six up-and-coming designers from the USA. Bailey Fontaine, a lighting and product designer guided by his industrial Midwestern roots and a pair of artistic cousins who make sculptural metal furnishings got the chance to interact on the world stage. This season the Designer Of The Year went to 37 year old architect Laura Gonzalez, a well known name across Paris. The chic styles of Lapérouse, Hotel Christine, the Brasserie La Lorraine and the Cartier stores in Paris, Stockholm


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THE INSIDE TRACK October 2019

The Candy Chair by chairs by AP collection handmade in Belgium

and Zurich all reflect her mix and match sumptuous creations. Visitors to the Café Signature, designed especially for the event could submerge themselves in the world of Laura Gonzalez’s furniture, relishing a selection of dishes and pastries conceived by Pierre Hermé. The decor with its distinctive shapes, colours and materials was an atmosphere only Laura Gonzalez could amalgamate. In today’s day and age, anyone who walks into a café, hotel or restaurant expects more than just food and a nice bed. Today’s discerning customers are well informed and exceedingly conscious

So popular at the moment, Mickey Mouse made a comeback at the fair as well

of good design. Maison et Objet thus showcased a range of solutions to help hospitality professionals give the new age patron exactly what they want. Sectioned around central themes the areas of Forever (timeless classics), Unique and Eclectic (championing global creativity) and Today (a distillation of the spirit of our times) presented the latest furnishings (beds and baths included) and design solutions from international designers and a myriad of brands. Some of the memorable articles on display were Framefork by All’Origine, an assemblage of metal cutlery and kitchenware from the mid-century Austro-Hungarian Empire, Seletti’s Cosmic Diner range in collaboration with Diesel Living which was space themed porcelain tableware with moons, planets, and suns running through it. Rebirth had quirky animal plates, while Napking had handmade napkins that were both delicate and practical. The Crafts and the fair in general, as always celebrated the hand made and the artist with interesting items like the Gilde


THE INSIDE TRACK October 2019

hooks made from real leather shoes, Yothaka furniture that employed the use of water hyacinth reeds to create a throne like arm chair and the fantastical sculptures in glass by Nathalie Borderie. The kitschy chairs by AP collection were not only super fun but handmade in Belgium as well, while global brands like Duravit and Vitra also had amazing displays.

The MOM (Maison Objet and more) village was vibrant in red, encouraging customers to interact with the best products from the show and helping them to get in touch with the brands, request catalogues or price quotes. Their collector’s tote bag was designed by none other than Paola Navone (a multi-award winning star designer whose work is distributed by

Ger vasoni, EMU, Cappelini, Kasthall and Driade amongst others) who had incorporated her distinct tattoo-like motifs which are a fusion of South Mediterranean and Asian cultures. Since 1995, Maison et Objet has been the world’s go to event for lifestyle, interior design and design industry professionals. Visitors as usual could pick and choose from a

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large smorgasbord of products that were on trend at the fair. Contact Maison&Objet Raj Anand & Associates 46/2,SindhiSociety, Chembur, Mumbai 400071 Email: raj@rajanandassociates.com web: www.maison-objet.com Tel: +91-22-25224081 Cell:+91-9833685256

Framefork by All’Origine, an assemblage of metal cutlery and kitchenware from the mid-century


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THE INSIDE TRACK October 2019

IT Products

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he Terrazzo collection is a charming amalgamation that imbibes the daintiness of mosaics and the luxury of marble. Terrazzo being one of the most popular marble influences today, has seen mosaics making a rightful resurgence. While the latest products in CMC’s repertoire can be used in all marble based applications, the Deluxe White and the Zenith Black are most agreeable when used on the floor and as a wall cladding. Belonging to its ‘Elite’ collection, the beautifully unique mosaic patterns are a result of blending big and small chips, set in the marble

Classic Marble Company Introduces New Terrazzos

Classic Marble Company (CMC) presents its newest Terrazzo products, a Deluxe White and a Zenith Black, both from its KalingaStone marble collection.

Deluxe White flooring and Zenith Black counter by CMC

enhance its natural beauty over a longer period. Another positive is that the products are less porous, more flexible and harder than natural marble, making them a more versatile material and can

be used in applications other than floorings and walls like table tops, etc., in commercial as well as residential projects. Contact web: www.kalingastone.com

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slab. Distinctive designs make sure each piece of marble is a glinting work of art. The Deluxe White is a white terrazzo marble embedded with radiant colourful chips, while the Zenith Black is a black marble

Axor MyEdition Single lever basin mixer

base with chips that have lighter tones, creating a contrast to its dark canvas. Both varieties look amazing and bring to life any space. All the Terrazzo slabs can be re - p o l i s h e d w h e n n e e d e d t o

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THE INSIDE TRACK October 2019

Co. Profile

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ecent reports suggest that almost 70 per cent of India’s surface water resources and a growing percentage of its groundwater reserves are contaminated by biological, toxic, organic, and inorganic pollutants. Studies indicate high occurrence of water contamination near urban industrial and domestic sectors largely contribute to water pollution. However, even the waste released by the small scale industries as well as the improper sewage management from rural regions, lead to water contamination. Hence, what India essentially needs is a serious effort towards preservation of water quality. Since water is a regenerative resource, if efforts are channeled towards reducing the pollutant content in the water, then the current available water resources can be reused without affecting much of its quality. Not only can abatement of water pollution provide benefits, such as reduced water borne diseases, industrial and agricultural uses, control of land degradation, it can also provide access to improved environmental amenities, aquatic life, and biodiversity. The engineers and researchers at University College London, in quest of probable solutions to the increasing menace of water contamination, travelled to

Indus Tiles Filter Water Toxicants

Inlaid with algae, Indus tiles designed by UCL’s Bio-ID lab filter chemical dyes and heavy metals out of water. BY SHWETA SALVI

UCL’s Design Lab has devised a prototypical modular system of fan-shaped Indus infused tiles called Indus

India to do a recce of small scale industries in remote areas. As part of the research, they studied the

The algae induced gel is injected in these grooves and will periodically get replaced once it gets saturated

production processes of bangle making in Kolkata and textile dying in Panipat. They found out both processes leave behind traces of heavy metals in the wastewater. The Bio-Integrated Design Lab at UCL’s Bartlett School of Architecture through testing concluded that a certain algae species had properties that could cut-down the concentration of cadmium - a soft metal which through long exposures can damage vital organs - by 10 times within 45 minutes. Adopting bioremediation, a scientific process that uses biomicrobes to detoxify contaminated media - like water and soil - the team at the Design Lab, with the help of several experts, has devised a prototypical modular system of fan-shaped tiles called Indus. A particular algae species is infused in seaweed-based hydrogel, which functions as a safe carrier while the inlaid algae filter out toxic chemical dyes and heavy metals out of the water. Pollutants are sequestered by the live algae and the hydrogel can later be processed to extract heavy metals.

The waste water from the industry will be stored in a tank at a higher level, facilitating the system to funnel out water over the vertical tiled surface solely by gravitational force. Bio-mimicking a leaf structure, the water runs through the channels drafted by the vein-like profile of the tile. The algae infused gel which is injected in these grooves will periodically get replaced once it gets saturated; however, the tile is estimated to have a longer life. The tiles are locked with half-lap joints and can be individually replaced in case of any damage. Utilising India’s artisanal skills, a small batch of tiles was fabricated in India’s ceramic capital Khurja. Local materials were used leading to lowered manufacturing cost. Furthermore, the effort promises to open-up future opportunities for employment in the rural sector. Though the initial cost for the small batch ranged between $5 and $7 per square foot, the team assures the cost would come down when manufactured en masse. Not just limiting this effort to an Indian context, the team plans to further broaden the scope for the


THE INSIDE TRACK October 2019

The tile system applies bioremediation, a scientific process that uses bio-microbes to detoxify contaminated media - like water and soil

The tiles are locked with half-lap joints and can be individually replaced in case of any damage

A particular algae species is infused in seaweed-based hydrogel, which functions as a safe carrier while the inlaid algae filter out heavy metals out of the water

A small batch of tiles was fabricated in India’s ceramic capital, Khurja

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application of similar bio-reactors in different parts of the world. They are currently researching on different species of microbes to eliminate various pollutants found in water, and plan to customise tiles with materials like stone, sandcrete and even waste composites. The Indus tiles and the efforts of UCL team have been duly acknowledged at this year’s A/D/O Mini Water Futures Design Challenge, where the bio-integrated design proposal was chosen as the winning entry under the Future Systems and Infrastructure category. Turning to sustainable means like bioremediation will re-establish the symbiotic relationship of species within the environment, which through human intervention has skewed towards an alarming ecological imbalance. Contact email: architectureoffice@ucl.ac.uk photo credits: Andy Stagg

Biomimicking a leaf structure, the water runs through the channels drafted by the vein-like profile of the tile


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THE INSIDE TRACK October 2019

Events

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A recently published monograph on the Bisazza Foundation Permanent Collection documents the many works and installations by internationally renowned architects and designers who have been associated with this iconic brand. Photo credits: Matteo Imbriani

isazza announces the release of the first monograph on the Bisazza Foundation, published by Rizzoli, with introduction by British journalist and author, Ian Phillips and contributions by Jonas Tebib and Filippo Maggia. The book leads readers through the Bisazza Foundation - a private, non-profit institution open to the public - whose more than 8,000-square-meter exhibit space hosts a wide-ranging Permanent Collection that bears witness to the Bisazza family’s passion for art. Once a factory for glass mosaics, the space has been renovated and converted to twenty-one rooms

Design. Architecture. Photography.

Photo credits: Lorenzo Ceretta

Side by Patricia Urquiola

that host the many works and installations by internationally renowned architects and designers, like Aldo Cibic, Jaime Hayon, Arik Levy, Richard Meier, Alessandro Me n d i n i , Fa b i o No v e m b r e , Ettore Sottsass, Patricia Urquiola, Marcel Wanders; artists Sandro C h i a a n d Mi m m o Pa l a d i n o , and the Florentine Emilio Pucci fashion house. The book concludes with the exhibit area “Architectural Photography”, which showcases the works of grand masters, like Berenice Abbott, Eugène Atget, Gabriele Basilico, Roland Fischer, Candida Höfer, Julius Shulman and Hiroshi Sugimoto, as well as

The recently published Monograph on the Bisazza Foundation Permanent Collection

Il Cavaliere di Durer designed by Alessandro Mendini


Photo credits: Lorenzo Ceretta

Poltrona di Proust Monumentale designed by Alessandro Mendini Photo credits: Ottavio Tomasini

Mobili per Uomo designed by Alessandro Mendini

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Photo credits: Alberto Ferrero

Photo credits: Ottavio Tomasini

THE INSIDE TRACK October 2019

Photo credits: Lorenzo Ceretta

Love Over All designed by Fabio Novembre

Silverware designed by Studio Job

Foliage designed by Marcel Wanders

the photo series by famous Japanese photographer Nobuyoshi Araki, commissioned by the Foundation. “I believe the allure of this place lies in the spectacular oversizing

of the works on display and to the vaguely fairy-tale atmosphere that surrounds them, � believes Rossella Bisazza, Vice President of the Bisazza Foundation.


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THE INSIDE TRACK October 2019

Spot Light

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he Liberty range opens up endless creative design possibilities while providing planning security. The new and versatile Liberty taps and fittings range from Villeroy & Boch has the right solution for virtually any bathroom. Featuring a clear design that brings together the three basic shapes (round, oval, straight) as well as a wide range of different heights and spout lengths, Liberty can be combined with more than 90% of Villeroy & Boch’s bathroom collections - visually appealing and perfectly functional. Villeroy & Boch tested the Liberty models to see which ones would work best with which washbasins without water splashing out of the washbasin when the tap was turned on. This makes it quicker and easier to find a tap that fits the selected washbasin. And Liberty also knows how to impress when it comes to ease of use: it comes with a swivel flow regulator for controlling the water flow and an ergonomic lever design for simple operation. Furthermore, a water flow of only 5 litres per minute ensures the washbasin taps save water.

Vast Variety, Endless Possibilities

The Liberty taps and fittings range from Villeroy and Boch is compatible with almost its entire ceramic product collection.

Villeroy & Boch’s Liberty collection can be paired with more than 90% of Villeroy & Boch’s bathroom collections

Nine washbasin taps and a bidet tap are available. There are also four shower-bath tap fittings and four shower taps in surface-mounted and concealed versions. Thanks to its modern look, the new Liberty taps and fittings range allows complete freedom in bathroom design.

The faucets come with a swivel flow regulator that control the water flow and have an ergonomic lever design for simple operation

All models blend in beautifully with any interior and create a wonderfully calm atmosphere. Contact tel: +91 22 49050400 email: Surti.Hemangini@villeroyboch.com web: www.villeroy-boch.asia.com

With just 5 litres per minute flow control technology, these visually appealing washbasin taps ensure water efficiency



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THE INSIDE TRACK October 2019

Interview

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ectona Grandis Furniture, the Ahmedabad-based furniture studio derives its name from the botanical name for teakwood and like the brand name suggests, it’s all about the celebration of teak and the quest for breathing a new life into reclaimed teakwood. Headed by designer Dhruvkant Amin, the studio carries forward the fine tradition of woodworking in India. Their work completely appreciates the wood-crafting skills and experiments with Indian crafts while keeping their design minimalistic and edgy. With an aim of developing designs for a broader Indian market, the studio presents environmentally conscious yet contemporary collections. Dhruvkant Amin shares details about their efforts and vision for the studio with The Inside Track.

Tectona Grandis Keeping sustainability at the core of its practice, Tectona Grandis, through their elegant furniture, demonstrates optimum functionality and versatility.

Sencillo Sofa

Tell us about the inception and intent behind Tectona Grandis Furniture.

Designer Dhruvkant Amin

Ripple Center Table

My appreciation for timber helped me in fusing my passion and creativity into a common goal of starting a boutique furniture studio. Back in the year 2006 after my post-graduation, the

p ro s p e c t s f o r e s t a b l i s h i n g a furniture brand did not seem viable as the market was yet not ready for furniture consultants. In 2013 with IIT, Gandhinagar looking for young designers to design furniture for their institute, I bagged my first major project. A whole setup was created to fulfill their demand and the rest followed.

Virile Arm chair and Kluft Table

In 2014, we officially established Tectona Grandis Furniture. Would you briefly tell us about your background and training? I have been a student of design at National Institute of Design, Ahmedabad, where I did my postgraduation in furniture design. Later,


THE INSIDE TRACK October 2019

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I worked with Jindal Stainless Steel in New Delhi.

have the market and the consumer changed over the years?

Tell us about the entire scope of work undertaken by Tectona Grandis Furniture.

India is emerging as a design hub for not only textiles, but also furniture. Over the years, we have seen a widespread trend of replicating the work of European designers. However in recent times, acknowledging Indian designers and bringing them out on a single platform through various design shows and exhibitions, has allowed the people to learn of the presence of designers and design houses running in our very own country. People of India have now started understanding the importance of ergonomics and good design in furniture making. Instead of taking the trouble of going to a carpenter or buying an off-the showroom furniture piece, they have started understanding the importance of customising furniture to match their comfort, style, and taste.

At Tectona Grandis, we explore the beauty of teak and convert it into furniture keeping pace with contemporary market trends. We customise our designs in various sizes to suit the space of the buyer. We also design and make a whole new range of customised furniture for clients with exquisite taste for teak for their home, office, farmhouse etc. Your furniture collections celebrate the beauty of teak wood. Is there a conscious thought behind customising and developing all your products? I have always been drawn more towards timber from my early days as a student. After working in the industry with various materials, teak wood is what attracted me the most and thus I ended-up designing and manufacturing furniture made out of teak wood. The properties of our Valsadi teak make it one of the best local

Your portfolio is suggestively contemporary in nature, in future, would you like to work with India’s extensive craft heritage and blend it with your own signature style?

Waves Table

Tectona Grandis has essentially crafted minimalist furniture. However, we are currently designing a wide range of our new collection that involves dying crafts of India. Does Tectona Grandis Furniture take any special measures to counter environmental deterioration? At Tectona Grandis Furniture we take a lot of care in manufacturing our furniture mostly out of reclaimed wood, and we try to use wood optimally with minimum wastage. The coating used for the finishing for all the furniture is a natural oil finish which is plant-based, sustainable, non-polluting, single-coat, durable wood finish. What are you currently working on and any plan to expand you’re work portfolio in future?

Nordic Sofa

woods available in the Indian market and additionally, reclaimed wood is available in abundance, which makes our products greener. We use most of our teak from reclaimed sources; moreover, the finishing options that we choose to enhance the surface of the wood are also sustainable. Take us through the manufacturing process. Are the objects handcrafted in your studio workshop or machine-made? Most of the products made in our

workshop are handcrafted by skilled craftsmen. Over the years, we have worked together as a team to use my expertise in market trends and design, and their knowledge of joinery and durability, to bring the best output in a product. Tell us about a pivotal project/ product that changed the course of your practice The Navjivan Trust, Ahmedabad’s iconic building which was founded by Mahatma Gandhi, went through a complete revamp in 2014. The

idea was to retain the essence and heritage that was associated with the Navjivan Trust and Tectona Grandis Furniture was successful in maintaining the heritage of Ahmedabad by designing furniture for its display and cafe. The Karma chair, a sleek and beautiful wooden stackable chair designed by us for the Karma café of the Trust, is one of our most successful products. More than 200 pieces of Karma chairs have been sold till date. There is a marked evolution in how design is perceived in India. How

We are currently working on blending Indian crafts with our contemporary designs, as well as sampling some dying textile art that can be used in our furniture. Where can people buy your products: in-store/online/directly from you? People can buy our products from our showroom located in Ahmedabad and in Surat at DECOVE, and online on through our website. Contact email: info@tectonagrandis.in web: www.tectonagrandis.in


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THE INSIDE TRACK October 2019

Spot Light

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itrA was the first brand in Turkey to establish a modern ceramics plant, the first to export ceramics, and the first to found a R&D center for bathroom research. Growing demand from other countries was a key factor in the undertaking of this lastest investment, which has raised the brand’s ceramic sanitary ware capacity by 1.1 million units to 5.6 million. The TL 250 million investment, which was completed in two phases, has added 40 thousand square meters of new production space and created close to 500 new jobs. Thanks to its new capacity, which makes extensive use of robotic systems, VitrA aims to increase its exports by Euro 40 million in the period ahead. VitrA already accounts for more than half of all ceramic sanitary ware exports from Turkey. Attending the opening ceremony were the Eczacıba ş ı Group Chairman BülentEczacıbaşı, Eczacıba şı Group President and CEO Atalay Gümrah, Eczacıbaşı Building Products Division Vice President and Deputy Vice President Ali Aközand O ğ uzhan Gürsoy, Eczacıba ş ı Building Products General Manager Ferit Erin, Plant Manager Tuna Tümer, and VitrA employees. In his speech at the opening ceremony, Bülent Eczacıba ş ı

VitrA Scales It Export Production Facility VitrA, the pioneer of Turkey’s ceramics industry, opened its 4th and newest production line for the export market at Bozüyük, Turkey.

The robotic systems used by VitrA at its new facility increases its productivity and employee comfort. It has also enabled the increase in the number of women working on their production lines, reflecting the Eczacıbaşı Group’s commitment to providing equal opportunities for women

VitrA manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year

noted that the domestic share of value-add created by Turkey’s ceramics exports was currently at a record high of 82 percent and added, “We’ve created a whole new production infrastructure at the new facility that blends technology and human labor. VitrA’s growth in international markets for eg. India, contributed to our decision to make this investment. VitrA is one of the leaders in Europe’s ceramics industry, with an expertise acquired over more than 60 years in the business. We’re very proud of our powerful position and the fact that VitrA contributes to more than half of Turkey’s ceramic sanitary ware exports.” Ali Aköz said, “As always, one of our top priorities in this investment was occupational health and safety, in line with our principle of “people first”. The robotic systems we’re using here increase both our productivity and the comfort of our employees. They’ve also enabled us to increase


THE INSIDE TRACK October 2019

the number of women working on our production lines, which is a priority for us that reflects the Eczacıba şı Group’s commitment to providing equal opportunities for women.” T h e Ec z a c ı b a şı Bu i l d i n g Products Division’s strategy of achieving growth through high value-added products and services is underpinned by its activities at the VitrA Innovation Center, which researches and develops new products, processes and technologies that will increase the competitive power of its brands. The aim of the center is to p rov i d e a n e n v i ro n m e n t f o r transforming ideas into reality without restricting the creativity

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VitrA has added 40 thousand square meters of new production space and created close to 500 new jobs at its facility in at Bozüyük, Turkey.

of architects and designers. VitrA is a leading brand of Eczacıba şı, a prominent Turkish industrial group. Eczacıbaşı, core sectors are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year. 50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world. Contact web: www.vitra-india.com f ac ebook: www.f acebook.c om/ VitrABathrooms instagram: www.instagram.com/ vitrabathrooms toll free number: 18001231134 1st Floor, Premises No: B-102, Durolite House New Link Road, Andheri (West) Mumbai, 400053

VitrA also recently introduced the all-new Origin brassware and accessories range that portrays delicate minimalism. The collection differentiates from the ordinary with its simple slenderness: Precise edges, fine details, and noble colours


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THE INSIDE TRACK October 2019

Spot Light

R

AK Ceramics, one of the foremost brands in the world, headquartered in the United Arab Emirates (UAE), is strengthening its grasp in India by opening its own orientation center in Gurugram. “With our presence in Gurugram, we are targeting the Delhi NCR market, which is quality conscious, and that being our forte will help us add to our target to reach a revenue of Rs 900 crore this year,” says Mr. Anil

RAK Ceramics’ Orientation Centre The new store in Gurugram is spread over

6000 sq. ft across two floors, covering the Gurugram, Manesar, Delhi and Noida markets.

RAK has opened its own orientation center in Gurugram

Beejawat CEO RAK India. The company’s plan was to have a production facility in the North, as they further their reach by also opening company owned orientation centres, exclusive, privileged and select dealer outlets; percolating into multi-brand outlets throughout the country. The company also intends to invest Rs 40 crores to modernise their

plant at Samalkot, Andhra Pradesh. “Gross margins are improving due to continued investment in operational efficiencies, as the company remains focused on running an efficient and profitable business,” adds Mr. Beejawat. “We have also opened two plants in Morbi, Gujarat, which have been operating since early 2018. The plant at Samalkot is the largest and

RAK proffers a choice of more than 8000 designs and shades that can be used in multiple areas

In India, RAK Ceramics sets the bar as it offers more than 850 SKUs in vitrified tiles

the most contemporary vitrified tile manufacturing plant, with a manufacturing capacity of 30,000 sq. mtrs of vitrified tiles and 3000 sanitary ware pieces every day.” In India, RAK Ceramics sets the bar as it offers more than 850 SKUs in vitrified tiles, 1600 SKUs in ceramic tiles and over 250 SKUs in sanitary ware. With a choice of more than 8000

designs and shades, it has one of the largest ranges of products available globally, facilitating its customers to design a unique space of their own. Currently RAK Ceramics is available through a close-knit network of 14 exclusive company showrooms and over 800 dealers across India. Contact web: www.rakceramics.com

The plant in Samalkot has the most contemporary vitrified tile manufacturing unit



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THE INSIDE TRACK October 2019

Spot Light

O

rient Bell Limited, one of the largest manufacturers of ceramic and vitrified tiles in the country, has launched a new range of double charged tiles and added a new large size to their Double Charge tiles category. Orient Bell Limited, one of the largest manufacturers of ceramic and vitrified tiles in the country, making them one of the only few manufacturers to launch such a size in the country. With current times demanding a need for high quality tiles, Orient Bell offers creative and consumer-centric innovation through this new tile series. These tiles are exceptionally strong and more durable than most of its other competitors, making it a top choice. Its versatile look, high durability and long-lasting feature makes it stand out from the rest. In today’s scenario, customers are opting for large format tile sizes and this new demand shift is what Orient Bell aims to cater to with the launch of its double charged 600 x 1200mm size category. The larger than average size and thickness is one of the USPs of the range, giving it a competitive edge. This new and improved tile range offers 3 different kinds of tiles to their customers, namely Canto, Star and River. The tiles are categorised into 7 light and

Orient Bell Launches Its Double Charge Series

With current times demanding a need for high quality large format tiles, Orient Bell offers a creative and consumer-centric innovation through its latest tile series.

The tiles are categorised into 7 light and 3 dark colors, depending on the customer’s choice of ambience. Ignoring the conventional way of printing, this innovative range is created by infusing two layers of tiles

This new and improved tile range by Orient Bell offers 3 different kinds of tiles to their customers, namely Canto, Star and River

3 dark colors, depending on the customer’s choice of ambience. Ignoring the conventional way of printing, this innovative range is created by infusing two layers of tiles. Double Charge tiles have a specialised manufacturing technique where the top layer consists of raw material infused with colour pigment, pressed to the base layer under high pressure. The top layer is 3 to 4mm thick, whereas total thickness of the tile is around 9mm. These tiles are a premium choice for heavy traffic, commercial and residential areas. They remain stable and shiny for years with low maintenance. This makes them the perfect option flooring for homes, malls, cafeterias, hospitals, libraries, airports, villas and other interior as well as exterior areas. Double Charge tiles have a very long life and are scratch proof with more durability. Versatile in nature, the tiles are applicable for both floors and walls. Furthermore, they also help in enhancing the space of the room. These tiles are also frost, chemical, colour and thermalshock resistant due to which they last longer, making them perfect for a long-term investment. Double Charge vitrified tiles are more expensive than ceramic and porcelain tiles but cheaper in price than marble and natural stone. They serve the purpose of being a versatile tile installation, making it worth its price. These tiles are stain-free with homogeneous surfaces, preventing accumulation of dirt and grime, while their unique texture resembles natural marble. Contact web: www.orientbell.com


THE INSIDE TRACK October 2019

IT Products

S

ternhagen, a premium sanitary ware brand owned b y t h e A c r y s i l Gr o u p , launched their new Rose Gold collection of premium sanitary ware and bath fittings at an event in Mumbai recently. Sternhagen’s latest addition, the Rose Gold Faucet is an elegant fitting with timeless, neutral pieces that exudes a feeling of harmony and has the ability to warm up a modern space and stand out in a classic one. The Rose Gold colour is luxurious yet soft and its distinct illustrious glow oozes exclusivity. “Our aim has always been to make Sternhagen the leader in sanitary ware products while providing products that are an amalgamation of high-quality design and technical sophistication. Whether you’re looking at a complete makeover or just choosing the right faucet, our latest Rose Gold collection has the qualities to not only accentuate the surroundings, but to also invigorate life into the décor, making it the perfect fit for your new look. These products have a unique colour which is visually appealing, artistic and have an emotional connect with the consumers,” said, Mr. Chirag Parekh, Chairman and Managing Director, Acrysil Group at the launch event. Sternhagen offers complete bathroom solutions and also enjoy the exclusivity of being the only brand to have contemporary and persuasive composite 3-Dimensional Wall Tiles.

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Sternhagen Launches Exquisite Rose Gold Collection The Acrysil Group launches a new collection under its Sterhagen bathroom brand catering to the discerning and style conscious consumers interested in style, quality and innovation.

Sternhagen is committed to offering high quality products that are artistically designed yet engineered with cutting-edge proprietary materials and technologies

The Rose Gold colour of the bathroom fittings is luxurious Dual Miles & Lichenyet soft with a distinct glow

The launch event hosted in Mumbai had celebrity interior designer Sussanne Khan who unveiled the collection along with Mr. Chirag Parekh, CMD of the Acrysil Group Cardinal

These creative and innovative wall tiles are available in a collection of six designs like Glam, Diamant, Bossi, Spark, Hexy, and Visua. Since being founded in the late ‘80s by Mr. Ashwin Parekh, the Acrysil Group has earned a global reputation for its Composite Quartz Kitchen Sinks. Acrysil brings together the best of German design, engineering and world class manufacturing practices, reflecting their philosophy of ‘Technology and Innovation’. The brand sells to discerning customers in over 40 countries worldwide like USA, UK, Germany, France, Canada, China, Far East and Gulf Countries. The company markets in products under the Carysil, Tek Carysil, Carysil Professional and Sternhagen brands. Contact web: www.sternhagen.com


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