24-hour
a&R Kicking off this year’s Bacardi Beginnings music mentoring programme, Rudimental and Bipolar Sunshine team up for a 24-hour creative challenge... Rudimental and Bipolar Sunshine are teaming up to write, record, release, rehearse and perform an original song, all within 24 hours. On Thursday 11th July, starting in a London studio at 7am, the artists will get together and thrash out an entirely new song, to be performed at a gig at 7pm that evening. The 24-hour A&R challenge is the first of three creative projects happening this year. The music mentoring programme brings the-fly.co.uk
together established artists with emerging ones, with the aim to push the boundaries of music releases in a unique series of creative projects. Now in its second year, Bacardi Beginnings offers a unique platform for some of the UK’s best up-and-coming music talent to showcase their sound to a wider audience. Speaking about the project, Rudimental’s Piers Agget says: “Getting exposure in the music industry has never been easy and is getting increasingly harder for new artists. We’ve been fans of Bipolar Sunshine’s work for a
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while now and it’s great that this kind of opportunity exists with Bacardi Beginnings. The programme is different to anything we’ve come across before – the development of an artist’s music from conception to promotion in just 24 hours is a huge challenge and will really push our and Bipolar Sunshine’s creativity and production skills.” To follow the artists’ progress, to stay up to date with the entire BACARDÍ® BEGINNINGS campaign, and to apply for tickets to the 24-hour A&R gig, visit www.bacardibeginnings.com.
