The Drinks Association | March 2019
How the drinks industry celebrated & supported Mardi Gras
It was wonderful to see so many members of the drinks industry showing their support for the 2019 Sydney Gay & Lesbian Mardi Gras. Turn the page to read more Page 2 >>
P
WC to discuss consumer drinks trends at Network Breakfast, page 6.
N
ielsen extends Corporate Partnership with The Drinks Association, page 11.
T
he Drinks Association sponsors 2019 Australia’s Wine List of the Year, page 12. Page 1
The Drinks Association | March 2019
Among the major partners for the 2019 Sydney Gay & Lesbian Mardi Gras were Absolut, Woolworths Group and Yak Ales. Last year Woolworths joined Sydney Gay and Lesbian Mardi Gras as a major partner for the first time. This year it also took part in the parade with a float including 80 team members. The float featured a Aussie backyard BBQ scene - showcasing some of the ways its brands Woolworths Supermarkets, Metro, Big W, BWS and Dan Murphy’s - engage with Aussies everyday ... complete with a hills hoist and inflatable pool! Woolies noted: “The team danced to Hayden James’ ‘Better Together’ - a tribute to families of all types, diversity and the importance of bringing your whole self to work - showing that we really are all better together.”
Page 2
Over at CUB, the Yak Ales team set up a colourful Yak Ales Watering Hole, complete with the full herd of Yaks on tap and an extra special rainbow yak for attendees to interact with and win prizes. A Yak Herd also marched in the parade, dancing to ‘We are Family’ in celebration of diversity, inclusion and equality. Absolut marked the sponsorship with its first major locally created campaign in eight years - Absolut Love - celebrating the stories of Australian marriage equality since the historic YES vote in 2017. The campaign saw Absolut create an iconic poster featuring its bottle and the names of 282 of the LGBTQI Aussies who have created history and said ‘YES’. Absolut also partnered with Australian visual artist
The Drinks Association | March 2019
Page 3
The Drinks Association | March 2019
Scott Marsh, to paint two of the loved-up couples at sites in Chippendale and Surry Hills. Plus, it hosted The Beresford Rainbow Bar (pictured above). Lion’s Little Creatures meanwhile, was a supporting partner of the 2019 Australian LGBTI Awards, held on Friday night at The Star Sydney. A group of the Lion team gathered to toast the partnership prior to the big night (pictured right). And Coca-Cola - which was a supporting sponsor of the LGBTI Awards - lit up its iconic Kings Cross billboard with a sign saying ‘Welcome to Queens Cross’.
Page 4
The Drinks Association | March 2019
Page 5
The Drinks Association | March 2019
Network breakfast: PwC explores consumer drinks trends & implications
PwC’s Paul von Kesmark and Birger Maekelburger will discuss recent consumer trends and implications for the drinks industry at The Drinks Association’s upcoming Network Breakfast. Birger is the Director Strategy & Retail & Consumer Goods at PwC. He has 13 years of combined industry and consulting experience in retail and consumer goods. He is a keen observer of shifting consumer trends and helps businesses derive implications for their businesses. He supports the development of business strategies
Page 6
for the digital age and their organisational and technological implementation. Birger will focus on global consumer trends and insights for liquor retailing. He will talk about likely domestic changes, highlight relevant international cases, and discuss implications for drinks producers. “Australian alcohol consumption is at its lowest since the early 1960s,” he said. “Beer is in stark decline and soon to be surpassed by wine as most popular alcoholic drink
The Drinks Association | March 2019
Premiumisation currently helps compensating for volume losses. “Not only do we see changes in ‘what’ consumers buy but also ‘how’. Increasing wine and premium spirit consumption comes with a demand for wider ranges and enhanced customer experience in liquor stores. Online is increasingly popular for consumers seeking a bargain and/or more convenience.” Paul has spent more than 20 years working in the retail and consumer goods sector. His career began as a merchandiser and buyer, before moving into supply chain roles across both consumer goods and retail. Since becoming a consultant, Paul has worked globally across Europe, Asia and the US, with clients spanning grocery, beverages and produce to electronics, homewares and high fashion. Paul will outline the top four things that PwC believe the drinks industry particularly should address to face this increasingly complicated future with confidence and clarity. “Consumers are demanding more choice, employees are asking for more from their employers, retailers are demanding more from their suppliers, producers are facing increased environmental and cost pressures, and technology providers are creating more tools and offering more capabilities,” Paul noted. DETAILS Time: 7-9am Date: Thursday, March 23, 2019 Location: Luna Park, 1 Olympic Drive, Milsons Point, Sydney CLICK HERE TO BOOK
Baseball Australia bans alcohol advertising Baseball Australia has become the first local sports code to ban alcohol advertising. The organisation has announced that it no longer accepts alcohol advertising in its junior competitions and at the national representative level of the game. Baseball Australia Chief Executive Cam Vale said the decision reflects community attitudes. “Baseball Australia is proud to partner with the End Alcohol Advertising in Sport campaign,” he noted. “Our junior players, and the kids and families who support Baseball in Australia are the future of our code. We aspire to create a healthier sporting environment for them all to thrive.” Vale said Baseball Australia recently rejected a sponsorship proposal with an overseas alcohol brand. “Sport is a competitive market in Australia and we are not alone in positioning our particular game as being focused on junior participation and development; however, better leadership from sporting administrators is required,” he explained.
Page 7
The Drinks Association | March 2019
Keys to success in the low & no-alcohol market
Moving beyond Dry January and Feb Fast, drinks companies are seeking new ways to appeal to younger generations who are drinking less. The growing moderation movement among millennials is forcing bars, bottle shops and alcohol brands to adapt. More low- and no-alcohol products are both in development and on shelves, while drinks menus are increasingly including fancy non-alcoholic cocktails on their menus to appeal to abstinent consumers. According to a spokesman for CUB, the release of non-alcoholic Carlton Zero last year “has been one of the most successful new product launches we’ve ever had”.
Page 8
Data from market research company IRI shows monthly sales of non-alcoholic beer in bottle shops have increased up to 10-fold since Carlton Zero’s launch. Meanwhile, Diageo recently launched an ad campaign for responsible drinking - ‘Guinness Clear’ - as part of its sponsorship of the 2019 Six Nations rugby tournament. The ad satirizing the cliches of beer advertising, with H20 splashing into a beer glass from a tap and drinkers enjoying the taste of water. A master brewer-type holds up liquid “made to a timehonored recipe” and the ad ends with the voiceover telling consumers to “make it a night you’ll remember.”
The Drinks Association | March 2019
Mark Sandys, Global Head of Beer, Baileys and Smirnoff at Diageo, said in a statement: “We think the light-hearted approach delivered through Guinness Six Nations will drive conversation and put responsible drinking to front of mind throughout the Guinness Six Nations and beyond. “We want to make sure that ordering water, no matter the context, is an active and positive choice by the millions of fans who will be watching and attending the Guinness Six Nations over the next six weeks.” Meanwhile, Carlsberg’s alcohol-free beer brands saw volume growth of 33% in western Europe in 2018. Adapting to changing consumer consumption habits As moderation and abstention become growing buzzwords, research from IRI shows how the drinks
industry can become increasingly agile in the space. IRI explores the growing low and no-alcohol segment in its Liquor Trends Series. The five part series includes reports on “Moderation & Abstention”, “Alcohol Free Alternatives”, “The Rise of Lower ABV Liquor Products” and “Better For You Attributes”. In this series opener - Moderation & Abstention - IRI explores how growing numbers of drinkers across western liquor markets, including Australia, are putting more thought into moderating the amount of alcohol they are consuming in an attempt to develop a healthier relationship with alcohol. Liquor abstention rates – which range from 20-23% of the legal drinking age population – are showing a long-term rise. ‘Temporary abstention’ is also on
Page 9
The Drinks Association | March 2019
the rise, as drinkers internationally become prone to giving up alcohol for a period of time each year. “Such behaviours underpin why Australians are drinking less alcohol now than any time in past 50 years,” notes Daniel Bone, IRI Retail Insights Lead. “Deliberate attempts to moderate intake, which IRI term a ‘moderation mindset’, have inevitably impinged on total industry volumes.
“Palatable price points as well as the ‘on-trend’ 3.5% ABV have also propelled Great Northern Super Crisp and Iron Jack Crisp. “And the profound impact of just a select few midstrength beers brands has prompted a clear industry push across beer segments as more ‘sessionable’ craft and international lager offerings enter the market with a discernible impact on growth.” Education is key
“There is a clear trend towards a reduced propensity to drink daily or weekly. In other words: a reduction in the number of occasions on which alcohol is consumed per week.
Bone also noted that other markets are currently far more advanced in embracing the moderation trend than Australia, while alcohol-free is also more dynamic and developed outside of Australia.
And this will be the ‘new normal’ for the industry given that younger aged drinkers – dubbed ‘generation sensible’ by some media sources – are at the forefront of the abstention and moderation trend.”
“Getting consumers to reconsider their repertoire of alcohol-free drink choices will require more focus, educating consumers and the trade on how, when and why these products should be enjoyed,” Bone said.
IRI research suggests health and moderation themed products will occupy a greater role in drinkers’ repertoires. “Innovation pipelines and retailer ranging must better reflect this,” Bone said. Bone offered the example of Aperol’s double-digit global growth and additional $10million in actual dollar growth over the past two years as an example of a brand that has successfully capitalised its lower alcohol content and use of natural ingredients. “But the brand’s ‘cultural capital’ is also a story of marketing effectiveness and an approachable price point,” he said. Mid-strength beer is another Aussie success story.
Page 10
“Competition between traditional liquor brands and soft drink brands for ‘share of throat’ will intensify as boundaries blur - The battleground will be less around ABV and more about nuanced flavours, the occasion and the experience. “As the trend expands, retailers need to ensure a more diverse selection exists across ABV levels, including alcohol-free.” Across all categories, shoppers are embracing products with better-for-you attributes and looking for options that better align with their health aspirations, irrespective of ABV level. “Smirnoff’s lower sugar RTD remains a key success story in the resurgent RTD category and to the Smirnoff brand with the overwhelming majority of trialists having never purchased a Smirnoff product before,” he said.
The Drinks Association | March 2019
Better-for-you is the core driver behind spiked seltzers continuing to lure health-conscious US drinkers. “And at a time when international brands – especially private labels – are embracing smaller, portioned controlled wine packs, it is notable that piccolo-sized wines are outpacing the overall category, at +13% YOY. “Going forward, changing motivations and beliefs surrounding health will propel new niches which will likely result in a proliferation of products catering for more specific demands.” Click here to read more about the Liquor Trends Series For further information , email IRI Australia at ask@iriworldwide.com.au
Page 11
The Drinks Association | March 2019
Nielsen explores 4 future growth opportunities in sports sponsorship
Nielsen’s 2017-2018 Sport Report: Alcohol has identified four key future growth opportunities for alcohol and sports sponsorship. The report highlights the key trends among alcohol-related brands within the sports industry. Drawing upon Nielsen’s syndicated Sports and Entertainment data sources, the major components of the sports sponsorship industry are addressed, including brand presence, share of voice, reach, value and consumption. The report found beer and cider brands are the most prominent alcohol-related companies
Page 12
involved in sport sponsorship. As these brands tend to be involved in major partnership agreements, they account for more than half of the total QI media value (dollar value of brand exposure through sponsorship) generated by the alcohol category across the sports landscape. So how does an alcohol brand achieve cut through in a crowded market - more than 50 alcohol-related brands present in Australian sports sponsorship during the last financial year - while also minimising the link traditional advertising and excessive drinking? “Sports partnerships with governing bodies, teams,
The Drinks Association | March 2019
events and stadia serve as an opportunity to establish and extend alcohol brand reach and meaningful consumer connection opportunities,” notes Kayla Ramiscal Nielsen Senior Account Manager. Explore tier two sports The Nielsen report notes that sports such as horse racing, golf or basketball have the potential to provide valuable consumer connections for alcohol brands – at a price point that may prove more cost-effective than the larger major codes – with an over-indexing of category consumption noted across these fan bases. Expand spirits coverage Spirit brands are less present in sport, yet their target consumers over-index in sports interest outside of the major codes including boxing, MMA/UFC, Moto GP and eSports. Take a look at eSports With a significant proportion of eSports fans believing alcohol is relevant to the sport, there is an opportunity for alcohol brands, particularly beer, to engage with this market. Engage millennials This group of consumers drink less than their older counterparts, however they are more open to trying new products, sampling international alcohol varieties, selecting brands with interesting packaging and they also more likely to trade up to premium product offers. Nielsen is a Corporate Partner of The Drinks Association.
Nielsen extends Corporate Partnership
Nielsen has re-signed as a Corporate Partner of The Drinks Association for 2019. Nielsen’s Pacific CEO, Justin Sargent, said his team was thrilled to take the relationship with The Drinks Association and its members to the next level.
“It’s going to be a great year and the team at Nielsen are ready to support the Australian drinks industry to grow, think differently and shine on the global stage like never before,” he noted. “Together with The Drinks Association, we look forward to bringing fresh, smart thinking to this market to complement Nielsen’s core liquor measurement services.” Nielsen will be expanding its services to the drinks industry in the coming months, following the recent announcement by Woolworths to hand Nielsen its data measurement contracts and Nielsen’s recent completion of its acquisition of Ebiquity’s advertising intelligence business. The acquisition complements and broadens Nielsen’s existing capabilities and enables a more powerful offering, providing clients with more granular intelligence on advertising spend and creatives to differentiate themselves. “We look forward to working closely with the Ebiquity team to explore ways to complement their existing service to the The Drinks Association and its members,” Sargent said. “The team at Nielsen are passionate about the Australian liquor industry and now is the right time for us to bring our global and local knowledge and capabilities to this market and support this industry for healthy growth into the future.”
Page 13
The Drinks Association | March 2019
The Drinks Association extends its sponsorship of Australia’s Wine List of the Year Awards for 2019
The Drinks Association has again joined with Australia’s Wine List of the Year Awards to recognised country’s finest sommeliers and business owners. Entries for the 2019 awards opened last month and the trade have until March 8 to submit their lists to the judges. With the 30-strong judging panel including highly respected local and international Master Sommeliers, Masters of Wine, wine communicators and previous award winners assessing each year’s lists. This is the award to win for sommeliers at Page 14
restaurants, bars, hotels and clubs, large and small. Lists are ranked with one to three glasses. The best of the best are then in contention for the top awards. In addition to best list in the country and best in each state, entrants can also submit their lists in a diverse range of categories including venue type as well as best listings of wines by the glass, food and wine, showcases of regional wines or other speciality beverages. Since the awards were first established in 1993 by Rob Hirst and Tucker Seabrook, the quality of Australian wine lists has grown in line with the
The Drinks Association | March 2019
exceptional cuisine now offered across restaurants, wine bars, hotels, clubs and pubs.
edition of the Gourmet Traveller WINE.
The first winner in 1994 was Peter and Beverley Doyle’s Sydney restaurant Cicada. The most recent winner of the leading wine list in Australia was Aria Brisbane, created by Ian Trinkle.
“All venues, big and small, that achieve 1,2, or 3 glass ratings will be live on our website for the next 12 months, providing a wonderful and much-used guide to good drinking for both locals and overseas visitors alike,” said Editor Judy Sarris.
According to Hirst, the most popular award category at last year’s 2018 awards was Best Wine by the Glass.
The Drinks Association will also return as the official Trade Communications Partner of Australia’s Wine List of the Year Awards.
“This was followed by Best Matching of Food and Wine – reflecting again the ever closer liaison between sommeliers and chefs,” he said.
“Our mission is to inform, strengthen and connect the Australian drinks industry and this event is a wonderful opportunity to celebrate the achievements of sommeliers and venues throughout Australia,” said Georgia Lennon, CEO, The Drinks Association.
“These categories were closely followed in popularity by Best Listing of a Regions Wines and Best Listing of Australian Wines showing the desire to showcase the exciting work of local producers alongside imported wines and spirits.” For full 2018 Australia’s Wine List of the Year Awards results and the Awards “Discover Best Lists” – see winelistoftheyear.com.au, the destination for 2019 Application/Entry instructions. In 2019, thanks to the support of Venue Partners Vintec/Transtherm, Australia’s Wine List of the Year Awards will again be hosted in their Sydney showrooms on July 22.
”We look forward to toasting the winners and sharing their stories in Drinks Trade magazine and via our digital media platforms,” Again, this year Wine Australia continues to promote the exceptional quality of Australian wine with its sponsorship of the ‘Best Listing of Australian Wines’ Award as well together with the Best Listing of ACT, New South Wales, Victorian, South Australian, Western Australian, Tasmanian and Queensland Wines. These Awards recognise the venues that celebrate our local winemakers and highlight the wonderful diversity of Australian wine.
Also, the Awards are again supported by Consumer Media Partner – Australia’s leading wine and drinks magazine Gourmet Traveller WINE, and by Trade Communications Partner – The Drinks Association’s Drinks Trade publication. Gourmet Traveller WINE will feature the restaurants and bars that achieve favourable results in both the print and digital editions of the August/September
Page 15
The Drinks Association | March 2019
Senate passes Australia-UK wine trade deal
The Australian Senate has passed the Australia-United Kingdom Wine Agreement, which will allow wine exports to continue to flow to Britain post-Brexit. All that remains is for the British parliament to also pass the legislation before March 29. Under the deal, Australian winemakers will be able to export products using the same labels, certifications and manufacturing processes to both the UK and the EU after Brexit. The initial agreement was signed by High Commissioner George Brandis and British International Trade Secretary Liam Fox in London last month. Australia will also recognise UK standards for
Page 16
imported British products. “This is part of the mechanics of international trade; but there is a symbolic significance in what we’ve done this morning as well, because what it demonstrates is that when Brexit occurs, on whatever terms that may be, the relationship between Australia and the United Kingdom, the very strong trading relationship that already exists, will continue unaffected,” Brandis told the Australian Financial Review. Fox added: “As the United Kingdom looks to our global Britain profile, one of the key partners that we will have is one of our oldest friends, Australia, which happens to be in one of the fastest-growing economic parts of the world that’s where the growth’s going to be, and that’s where we’re going to be.”
The Drinks Association | March 2019
news Women in Drinks chair Jennifer Collins discusses “huge moves” in diversity
It’s been a proud 12 months for Women in Drinks Chair Jennifer Collins. Highlights have included her involvement in the second year of The Drinks Association’s Mentoring Program, seeing the Women in Drinks council build networking opportunities for women throughout Australia, helping judge the inaugural Gender Equity Award at the 2018 Australian Drinks Awards and then presenting it to the winning company Diageo on stage.
The award recognised organisations that have demonstrated excellence in initiatives and strategies facilitating gender equity in the workplace including engagement of women in the workplace, attraction and retention strategies for women, flexible work practices, training and development for women and returning to the workplace programs. Among Diageo Australia’s initiatives are an Inclusion Council that is made up of employees from across the business who volunteer their time to run events
Page 17
The Drinks Association | March 2019
and information sessions that promote diversity and inclusion. The company also invests in welldeveloped coaching and mentoring programs.
Senior executives have shown their support for a more inclusive drinks community via a series of YouTube videos.
And, in just a few weeks time, Collins will take to the stage again for the annual Women in Drinks International Women’s Day event, which will feature RedBalloon’s Naomi Simson (below) as keynote speaker and a stand-out panel of drinks industry champions of gender equality coming together to discuss how they have actively and successfully incorporated this call to action in their businesses.
Chair of the Diversity & Inclusion Council Denis Brown said: “I am delighted at the support shown by the CEOs and Managing Directors who were so willing to invest their time. This is a powerful message from our leaders - leading inclusively and with diverse people is great for culture, customers, business and ultimately our industry.”
“The event is a call to all members for transformation, ongoing action and a steadfast commitment to achieve gender equity in the industry,” Collins said. Video series celebrates diversity initiatives Late last year, Collins also took part in a Leadership Summit for The Drinks Association’s Diversity & Inclusion Council, where industry leaders joined together (pictured above) to show their commitment to shifting the dial.
Page 18
In her contribution, Collins discusses her pride in championing and celebrating excellence in gender equity initiatives and programs in the workplace, “It was quite an emotional experience for me to judge the Gender Equity Award and see how far we’ve come,” she said. Personally, Collins noted she was most pleased to see a normalisation men’s roles in childcare. “The old adage of maternity leave and paternity leave is a thing of the past and businesses in our industry
The Drinks Association | March 2019
are reframing that as primary care and secondary care and that’s something that is of benefit to all of us.” She added that flexibility in the workplace is what every individual is looking for moving forward regardless of their gender. “And we’ve seen huge moves forward,” she concluded. Click here to watch Collins discuss diversity and inclusion.
Page 19
The Drinks Association | March 2019
Diageo Australia receives WGEA citation as Employer of Choice for Gender Equality
Diageo Australia has received its first official citation from the Workplace Gender Equality Agency (WGEA) as an Employer of Choice for Gender Equality (EOCGE). Diageo Australia is one of only 140 Australian businesses to be recognised by the Australian Government statutory agency tasked with promoting and improving gender equality in Australian workplaces. The WGEA EOCGE citation is given only to those businesses demonstrating best in class commitment, leadership and policies to truly gender equal workplaces. “I’m so proud of this citation and the recognition it brings of our sustained focus on gender diversity,” said Diageo Australia MD, David Smith. “We’ve worked hard to implement programs and policies to support greater gender equality and embed a culture of inclusiveness. “Creating a work environment with a diverse mix of people, where everyone feels totally comfortable to be their authentic selves not only makes Diageo a great place to work that attracts the very best talent,
Page 20
it inspires everyone to give their best and enjoy it. This in turn drives brilliant performance, it’s a winwin.” The win follows Diageo Australia taking out the inaugural Gender Equity Award at the 2019 Australian Drinks Awards. Diageo Australia’s executive leadership is 50-50 male and female while the extended leadership group is 53% male to 47% female. The business has consistently ensured it has no gender pay gap and has recently focused on greater gender equality for paid parental leave with new dads from right across the business taking parental leave to support their their partner’s own return to work transitions. “We now ask everyone who is becoming a parent regardless of gender, ‘What type of leave will you take?,” said Smith. “We partner with people to tailor their parental leave that’s going to best suit their needs. It might be full-
The Drinks Association | March 2019
time leave, part-time leave, or a combination.” It recently launched its flexible work philosophy that prioritises its people’s need for balance, well-being, opportunity and fulfilment and has introduced a suite of new technologies that support a flexible work culture. In 2018, Diageo formed its inaugural Inclusion Council made up of employees from across the business who volunteer their time to run events and information sessions that promote diversity and inclusion including greater gender equality. The company also invests in well-developed coaching and mentoring programs that encourage its people to manage their energy rather than their time. The WGEA said trends it saw among those businesses leading the way include entrenching flexible work practices, tailored parental leave policies that support both men and women, programs to increase female leadership and correction of gender pay gaps. “Embracing workplace gender equality means different things for different organisations,” said WGEA Director, Libby Lyons. “Every employer committed to gender equality embarks upon their own unique journey towards achieving the equal
participation by women and men in their workplace. The WGEA Employer of Choice for Gender Equality citation provides a rigorous and sophisticated roadmap to guide employers along the path. “We’ve awarded a record 140 EOCGE citations this year. All of our 2018-19 EOCGE citation holders are at different stages of their gender equality journey. What unites them is their determination and commitment to achieving gender equality. I congratulate all of these organisations for being agents of change, leading the way forward for other Australian employers to follow.” Diageo Australia was assessed according to WGEA’s criteria for citation that includes: • leadership •
learning and development
•
gender remuneration gaps
•
flexible working policies
•
employee consultation
• preventing sex-based harassment and discrimination •
Page 21
The Drinks Association | March 2019
Lion receives second WGEA citation for gender equality Congratulations to Lion on achieving its second Workplace Gender Equality Agency ‘Employer of Choice for Gender Equality’ Citation.
from how we hire, to fostering inclusivity through our people initiatives across Lion. It’s the right thing to do for our people, customer’s and community.”
Initially recognised in 2017-18, the company has again received the accolade, which is designed to recognise, encourage and promote an active commitment to achieving gender equality in Australian workplaces.
In addition to its gender balance target, the company has launched a Women at Lion Leadership Program, mainstreamed flexible work across the business, introduced Unconscious Bias training, and publicly supported Marriage Equality in Australia.
A company spokesman said: “We’re thrilled to be recognised again as an employer of choice for women by the Workplace Gender Equality Agency in Australia, second year in a row.
“Ensuring we have diverse and inclusive teams is not only the right thing to do, it also increases diversity of thinking,” the company said. “This helps us grow as a business, while positively shaping our culture.” “While the awards continue to provide an important platform to champion the success of women, we also recognise that more action is needed to retain women in all roles of the industry at greater levels. Releasing this wine is a means of generating the funding we need to make that happen.”
“At Lion, we closed our gender pay gap in 2016 and we actively work to keep it closed, all part of our journey to 50:50 gender diversity by 2026. We’re working everyday to keep embedding gender equality into our culture, focusing on everything
Page 22
The Drinks Association | March 2019
Amatil’s Robbie Brown: the power of being your authentic self Coca-Cola Amatil executive assistant Robbie Brown has shared the moment that has resonated with him most while working with the drinks giant. “In 2017, when marriage equality was a big discussion, the iconic Kings Cross Coca-Cola sign ‘came out’ and supported the ‘Yes’ vote,” Robbie recalls. “The original sign said ‘say yes to the taste you love’, and then it was transformed, complete with a rainbow coloured Coke bottle, to “say yes to love.” My hashtag#onlyatamatil moment happened when I saw the sign as I knew that the company I so proudly work for, was also proud of me, its employee, too.” Robbie has been with Amatil siince 2014, working with Sally Byrne, Marketing Director for Alcohol & Coffee (pictured right). “I absolutely love the diversity in my role - one day I am in the office completing admin and the next I am on the red carpet at the Australia Rugby Awards,” he said. Amatil has a “People Pact” that represents the commitment made between the company and its employees. Robbie revealed the pillar that resonates with him most is “Lead and Inspire”. “For me, this means to lead by example, be authentic and be helpful,” he explains. “I find that sitting back and focusing only on your personal goals does not benefit your team. By empowering others, you not only engage your colleagues, but also inspire them to bring their authentic selves to work every day. Helpfulness means you don’t have to know everything, you just have to work with
people who are good at receiving and also giving help. Robbie also revealed his three top tips for being a positive role model at Amatil. 1. “Own it - for me that’s about accepting everything about myself, both my strengths and weaknesses, and live life without regrets or apology. Then you have the ability to take control of your life, and not allow your weakness to control you. 2. “Good communication - talking AND listening to people. When a work colleague needs to have a chat, I often listen to what’s going on in their life and try to understand how I can help. Communication is also part of networking. I’ve been told that I’m good at keeping in touch with people. It’s a part of my personality to always catch-up with work colleagues just to touch base.” 3. “Make the time for greater causes - I work Monday to Friday and also have my weekend gigs but I still try and find the time for good causes outside of work. This includes raising money for charity and helping people in need. Last year I was involved in the “WE TEST” campaign spreading the positive message of regular HIV testing within the LGBTI community.”
Page 23
The Drinks Association | March 2019
3 easy ways to learn more about The Drinks Association’s services The Drinks Association has created a series of videos and infographics highlighting how we can help you. The Drinks Association Learn more about the drinks association and the services it offers. Click here to view the infographic.
Drinks Bulletin Keep your finger on the pulse of the whole industry with our weekly drinks bulletin. Click here to view the infographic.
Drinks Trade Want to know what drinks trade magazine can do for you and your business? Click here to view the infographic.
Page 24
The Drinks Association | March 2019
What our Associate Members can do for you ... A guide to the services provided by The Drinks Association’s Associate Members. AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more. Hip Media Hip Media is a specialist, mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more. IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more. Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more. Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more. tic technologies tic technologies provides custom internet and CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet
Page 25
The Drinks Association | March 2019
easy to use CMS can be extended to multiple, independent web sites. When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more. BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins and profit performance. BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more. JEM Computer Systems JEM provides Information Communication Technology (ICT) management and support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware. Click here to learn more. Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more. NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more. Merch & Effect
Merch & Effect has a proven integrated approach to the management of merchandise-based projects and campaigns providing full-circle project management, including market research; product conceptualisation, creative development & production; warehousing & logistics: quality control; assembly & packaging; and international shipping & delivery.
Page 26
The Drinks Association | March 2019
Click here to learn more.
Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more. Manildra Group This world-class distillery produces grain neutral spirits for a range of craft and big brand beverages – including vodka, gin, blended whiskies, liquor and read-to-drink packaged alcohol. Click here to learn more NextGen NextGen Group is is a shopper insight and strategy consultancy that helps brand owners build their brands with and through retailers. It specialises in helpling clients generate breakthrough shopper insights and turning those insights into POP solutions in store. Click here to learn more Corporate Diversity Pathways Corporate Diversity Pathways is a management consulting firm specialising in corporate organisations’ Diversity & Inclusion needs. CDP has a shared vision to leverage female talent for diversity, equality, inclusion and peak performance through methods such as executive leadership programs and career placements for Women. Click here to learn more Powerforce Powerforce is part of the Blueprint Group, which works with retailers and manufacturers to help unlock value for them through its integrated range of data, sales and marketing solutions. Powerforce and Blueprint’s CCS offer a full range of sales and marketing solutions through brand names such as Extravert, Retail Facts! and Auserep; and Retail Insight. Click here to learn more
Page 27
The Drinks Association | March 2019
Meet our valued Corporate Partners
It was another amazing year for The Drinks Association in 2018 and we couldn’t have done it without our valued Corporate Partners. Our corporate partnerships aim to further our common goal of building stronger, more progressive, competitive and valued services to the drinks industry. It was great to have our Corporate Partners on the journey with us this year and we can’t wait to work with them again in 2019. If you’d like to become a Corporate Partner of The Drinks Association or know a company that would be a great match for us, contact Rachel Wormald on rachelw@drinks.asn.au Here’s a guide to our Corporate Partners: Advantage Australia Advantage is one of the leading business-to-business market research companies operating worldwide. They help clients create more rewarding business relationships through benchmarking. Shopper Intelligence is a quantitative measurement research
program based on shopper interviews, covering all major categories and retailers in one benchmarking process. The team at Real World Marketing are consumer, shopper and category experts. Aon Aon is the global leader in human resource consulting and outsourcing solutions. Their services focus in helping organisations mitigate risk in their workforce and realise the untapped potential of their employees. Aon also helps individuals maximise their wealth to enable people to live the life they want. The Aon Hewitt team of experts partner with your organisation to develop and deliver people strategies that achieve positive business outcomes. BevChain BevChain provides national tailored supply chain solutions for the alcoholic beverage industry across Australia with ‘best-in-class’ warehouse and distribution services.
Page 28
The Drinks Association | March 2019
Nielsen Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. StayinFront Group StayinFront is a complete consumer goods CRM solution for the liquor and beverage industry providing an automated solution for field forces on iPads, iPhones, Android devices and Windows laptops and tablets. Supporting account selling, retail execution and direct store delivery activities it is a robust and highly-proven system that has been deployed by leading beverage and consumer goods companies worldwide to meet the challenging needs of the rapidly changing industry. GS1 GS1 is a neutral, not-for-profit organisation that develops and maintains the most widely used global standards for efficient business communication. It is best known for the barcode, named by the BBC as one of “the 50 things that made the world economy�. GS1 standards and services improve supply chain efficiency, traceability and food safety across physical and digital channels in the food and beverage sector.
Page 29