ISSUE 18 / NOVEMBER 2015
THE
HOW THE ICG WAS BORN
Infographic
POOJA LOHANA
NLP Modelling
Find Someone You Love And Then Do What They Do TESS BARTLETT
3 STEPS TO CONTROL YOUR VOICE
Positively Influence & Others
MARIA PELLICANO
LIMINAL
SPACE SHILPA AGARWAL
WWW.INTERNATIONALCOACHGUILD.COM
Welcome to the world of coaching excellence. As proud sponsors of The Successful Coach Magazine, we welcome you to this wealth of coaching resources honed over years of experience and expertise, to the latest breakthroughs in advanced coaching methodologies, to the beautiful and wonderful showcases of coaches who are doing what they love and transforming lives, and to an extraordinary community of people who are passionate about coaching and committed to creating change.
YOUR HARD WORK DESERVES THIS
The ICG Brand 4 NLP MODELLING — FIND SOMEONE YOU LOVE AND THEN DO WHAT THEY DO
Tess Bartlet 8 UNDERSTANDING COACHING MODELS & THEIR USE IN COACHING
Pooja Lohana 12 LIMINAL SPACE
It is our mission here at the International Coach Guild to cultivate and celebrate coaching excellence worldwide. Towards this end, here is The Successful Coach Magazine, created by successful coaches, for successful coaches and for those taking that daring step, whether big or small, towards making a difference.
Shilpa Agarwal 16 HOW THE ICG WAS BORN A BRIEF COMPARISON WITH INDUSTRY-RECOGNISING BODIES
Pooja Lohana 18 3 STEPS TO CONTROL YOUR VOICE & POSITIVELY INFLUENCE OTHERS
Maria Pellicano 22
Here’s to you! ELYSIUM NGUYEN International Coach Guild
page 2
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NLPFindMODELLING Someone You Love Then Do What They Do
&
WRITTEN BY TESS BARTLET INT. CRED. Master Coach Student
Tess Bartlett is writer, speaker, researcher and mindfulness and transformation coach for heart-centred female entrepreneurs and the Director of Tess Bartlett Holistic Coaching. She is passionate about creativity, mindfulness, and self-compassion and has written for various publications. Several years ago a friend said something to me
One of my favourite things to do was watching
that I will never forget:
Mum and Dad play in their band.
“Find someone you love who has what you want and ask them how they got it.”
Dad would sit, head low over his guitar, hand sliding up and down the fretboard, each note folding into the next. Mum’s voice echoed through the night, the songs filling my head and
This is a principle that is backed by one of the
moulding into the fabric of my mind.
leading sales training and personal success authorities in the world, Brian Tracy.
At the time, I wasn’t consciously modelling any one — it was simply an opportunity to enjoy my
He states that “success leaves tracks”1 and
parents performing in their band. I was soaking
the potential for success lies in following the
in every detail: the way they moved, the pitch of
footsteps of those who have gone before us.
their voices, the atmosphere that was created through the music.
In short, this is learning from the experts and doing what they do.
I was learning by observing the actions of my parents, a form of behaviour modelling first
I am passionate about music and can trace this
coined in Social Learning Theory by Albert
back to when I was a wee tot — observing,
Bandura in 1977. He supposed that we learn
watching, admiring and subsequently, modelling
new information by watching other people and
the behaviour of my parents.
modelling their behaviour. page 8
He said: “Learning would be exceedingly
Later that day, I had a moment of awareness
laborious, not to mention hazardous, if people
and was able to use mindfulness and self-
had to rely solely on the effects of their own
compassion3 to ease myself out of the discomfort.
actions to inform them what to do. Fortunately,
I also decided in that moment that I would have
most human behaviour is learned observationally
a go again, but this time, I’ll do it differently.
through modelling: from observing others, one forms the idea of how new behaviours are
When the time came for me to have my second
performed, and on later occasions this coded
attempt, instead of telling myself that I was going
information serves as a guide for action.” 2
to do terribly, I decided to back myself completely and act as if I was an amazingly confident singer.
Like the Social Learning Theory, NLP (NeuroLinguistic Programing) modelling is the process
•
I put my shoulders back, as a confident and
of recreating the success of others by mastering
professional singer would. I held my head
the beliefs, physiology and thought processes
high, as a well-trained singer would. I looked
(or strategies) that underlie the skill or behaviour
to the back of the room, where I would
of that person.
project my voice to the world.
This is something we all do, whether we are doing it on a conscious or unconscious level. If
•
constricted with anxiety and my arms were
we are aware of who we are modelling and we
tense. I made a conscious effort to relax my
do it with a presence of mind and intention,
arms and my body and to simply be present.
anything is possible.
Modelling: Learning to act “as if ”
I noticed the feeling in my body: My chest was
•
I then chose to tell myself over and over again that I was a confident and capable singer.
About a year ago I was convinced that I was going to sing one of the solo parts in the Mass
•
It was the physiology, the continual training
Gospel Choir of which I am a member. When the
of the mind, and the belief that allowed me
time came for soloists to come forward, my hand
to sing into that microphone with ease.
jolted into the air and I was on the move. That day, I sang like I’d never sung before. I Unfortunately, my enthusiasm didn’t match my
modelled a confident singer and in doing so I
singing ability and a whispering echo sprang
became a confident singer.
forth from my mouth and into the microphone. There was no power behind my voice —
It is how we choose to be in any given moment
absolutely nothing came out.
that shapes our reality. If we continue to run the same patterns of behaviour that have resulted in
I felt deeply humiliated and wanted to disappear
the same outcome then we are only going to get
into a hole in the ground. I began berating myself;
that same result.
telling myself I shouldn’t have tried anyway, that I was a terrible singer and that I should never
However, if we model the behaviour and
put myself in situations like this because then I
successes of those who have gone before us we
wouldn’t have to deal with the embarrassment.
will be better equipped to overcome the hurdles page 9
that stand in our way. It is in these moments that we can say “Yes” and then work out how. This involves modelling the behaviour of those who have gone before us. Looking at those who inspire us and seeing what they have done on a daily basis to get where they are today. If, for example, you are someone who wants to be an incredible public speaker, then go out and examine sensational public speakers. •
How do they stand?
•
What do they do with their hands?
•
How do they engage an audience?
•
Do they use notes?
•
Do they pause?
•
Are they still?
•
How do they use their voice?
•
Do they ask questions?
REFERENCES 1. “Success Leaves Tracks – Still a Great Concept,” by Brian Tracy
2. “Social Learning Theory,” By Kendra Cherry
Every single aspect of their performance can be a learning opportunity for you. If someone has succeeded, they will have left a trail of footsteps behind them. Place your feet in the sand and you will soon find yourself following the same path.
page 10
3. “How to be kind, to yourself,” by Tess Bartlett
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WRITTEN BY POOJA LOHANA Online Business Coach Writer & Editor
UNDERSTANDING COACHING MODELS
&
Their Use in Coaching
Pooja Lohana is an Online Business Coach + Freelance Writer & Editor. She helps entrepreneurs shine with their blog and copy, and simplifies online marketing so they can make more sales and live the Un-9-5 life. Reach her at www.ghostwriterpooja.com.
As a coach, you’ve probably heard of and utilised several coaching models.
multiple models depending on the goals and outcome, as well as the internal state of the client.
A coaching model helps coaches understand and intervene things from a systems perspective. It brings the much-needed structure to the conversation you have with a client.
Rather than being rigid with a model, coaches must adopt a more flexible approach.
Unless the coach is conscious about it, coaching conversations can be all over the place. The client can get stuck in the “story mode” rather than focusing on the desired outcome. Although exploration of the current reality has a place in coaching, it is the coach’s job to bring their focus from what’s broken to what’s desired. A coaching model determines what will happen during a coaching conversation as well as what happens during the whole coaching journey between the coach and the client (over months or even years). The beauty of coaching models is that models are not prescriptive or rigid – coaches can use
Ideally, coaches should have several models handy and use the one that most effectively serves the client at that point of time. That said, if you prefer one model over others, it’s good to go deeper, learn more about it and become a “pro” at practising and utilising the specific model during coaching sessions. Eventually, coaches can use one, integrate several different models or develop an entirely new one.
DIFFERENCE BETWEEN COACHING MODELS, COACHING TOOLS AND COACHING TECHNIQUES We already know that a model represents a system with a set process.
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It’s easy to confuse a model with tools and techniques. A coaching tool is what you use inside a coaching conversation and model. Examples could be checklists, questionnaires, workbooks, assessments, questions, listening etc.
GROW
COACHING MODELS
GROW is one of the most popular models. G: GOALS
A technique is a skill or ability that you can utilise to use the tool better. For example, questioning is a tool but Kaizen questions is a technique. Listening is a skill whereas active listening is a coaching technique. Combining the above two, a model is a collection of skills, experiences, expertise, tools and techniques that coach is capable of bringing to the session.
COACHING MODELS & E.S.I.P According to Meta Dynamics™, also called the “Owner’s manual for the brain”, there are four dimensions of human behaviour: E.S.I.P, which stands for Environment, Structure, Implementation and People.
E: The outcome we want to achieve. S:
What we need to achieve the outcome in terms of systems, and repetitive behaviours.
I: The actions we need to take to achieve the outcome.
P: Who needs to be involved and how. Coaching models sit nicely in the “S” (Structure) of E.S.I.P. It helps determine what you need to achieve the outcome. Structure refers back to designing a strategy and plan, templates and checklists, KPIs and benchmarks.
R: REALITY O: OPTIONS W: WAY FORWARD It’s pretty straightforward – Goals stand for the client’s goal for the session. Therefore it is a great idea to set up the session and have them commit on an agenda and outcome for the session. Once you do that, both you and the client are on the same page and on track. Reality stands for the current situation for the client. It also touches on how far the client has to go in terms of progress, what’s stopping them and what they’ve already tried. The client can easily slip in the “story-mode”, so it’s our job as their coaches to bring the awareness around what really matters – such as their values, priorities and beliefs. Options is where we brainstorm for solutions, give them support or that push they need to drive the outcome. Way forward is where we get the client to commit to some form of action, to stop doing something or even do nothing in some cases. Nothing changes until we change something. A good practice is to make sure the client is 100% on board and committed with the steps forward.
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To chart your client’s course is to help them set up the way forward. What they need to do in order to achieve their goals.
SUCCESS
Coaches also create and highlight specific opportunities that exist to propel the client forward.
SUCCESS stands for: S: SESSION PLANNING
Once the opportunities are brought to focus, it’s time to evaluate the actions the client has chosen to do. Is there anything that could potentially hold them back? What strengths and skills can they utilise best for their success?
U: UPLIFTING EXPERIENCES C: CHARTING YOUR COURSE C: CREATING OPPORTUNITIES
It’s important that your clients feel the synergy between their set goals and how they feel about achieving those goals. If there’s no synergy, the client may end up “saying” yes to the goals but not really committing to them.
E: EVALUATING S: SYNERGY S: SUMMARY
Session planning is essentially getting your clients to focus on what to focus on, what challenges they face and what goals they want to achieve. It’s carried out before the session starts to avoid what otherwise can turn into a disorganised session. Clients get a certain “high” from building on their past success. It’s vital for your client’s success to think and recall positive moments so they can capitalise on them.
Summary is a recap of the session. What did the client get out of the process? This is when you help them anchor their thoughts and feelings to the positive experience they had during the conversation, otherwise they will forget all about it the moment they leave the session.
CONCLUSION To serve your clients better, keep a few coaching models handy that you can use to move the client from where they are now to where they want to be. You’re always using one even if you don’t realise, so why not use them to the fullest potential?
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WRITTEN BY
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LIMINAL
SPACE
Shilpa Agarwal is the co-founder and director of ‘Want Solution’. She is an Author, a Mindset Coach, Motivational Speaker and Corporate Trainer. Her new book features simple yet effective strategies that have the power to take you, where you want to go. www.wantsolution.com/books
In India, tea or chai as we call it in Hindi, is a big deal in people’s lives. Those who need it just need it. Not that they will cease to survive, but it’s a craving they choose to experience 2-3 times a day.
“When you are trying to change a HABIT, You remove the H, and A BIT is still there. You remove the A and a BIT is still there.
In short, it’s a habit. It’s equally common to observe a contrast every now and then, in the sense that some people want to be more aware and take better control of their desires of tea. In this context, I once heard a spiritual guru Sri Sri Ravishankar say this about the process of changing a habit: page 16
You remove the B, and IT is still there. And even if you manage to remove the I, the T(ea) is still there!”
These were just a few catchy lines for me, until now, when I have been able to put it in real
And that’s when you need to pause and ask yourself in just one word: WHY?
perspective. There are a couple of habits that I want to change, and so I designed a transition strategy to reach from here to there. How do I plan to put it into action? Great question! I had the same question too, until one day when I got introduced to this mindchanging, life-changing concept called “Liminal Space”. The moment I heard of it and understood its essence, I decided this is going to be the basis of my next writing venture. And it’s amazing to realise that as I write with absolute spontaneity,
Why did I set out on this journey, on this path in the first place? Is it worth it to keep going just a few more miles? How much better will it make me feel by tomorrow when I know I have covered some more distance, which means I’ve gotten closer to my destination? Staying connected with your purpose at all times is the greatest source of passionate motivation. And asking the right questions with empowering language will take you places, much quicker than you thought was possible. No doubt, home is where your familiar territory is. That’s where safety is. But not much has been achieved in the world by staying safe.
you really need to have very little of theoretical content. I just began with two words and my mind put together all my learnings, knowledge and experiences into perspective to make it complete.
WHAT IS LIMINAL SPACE? The word “liminal” comes from the Latin word
limens, meaning “threshold.” In simpler terms, it is the distance between an OLD habit and a NEW habit that you have to travel in the process of replacing the old with the new one. When you begin the journey of transition, you really only know your origin and destination. But you don’t know the distance that separates the two. It’s a GPS with some in-built adventure. It will keep showing you the way so long as you choose to stay on the track. But should your need for certainty takeover your need for variety and adventure, you might find yourself driving
Personal development guru Jack Canfield says, “Everything you want is on the other side of fear.” And I believe that fear is a big component of the liminal space. It keeps showing up in the form of roadblocks, breakdowns and distractions on the way. The path keeps getting challenging. You might run out of fuel or need a snack! Pull over. Stop over if need be. Refuel and recharge. But keep hanging on. You never know, your destination might be just round the corner! And that’s where the key lies — on the pathway forward. I leave you with this food for thought: When you’re ready to bring in the change (which you will never be if you keep waiting, so believe that you ARE indeed ready NOW!), you’ll notice the path is set, the destination is clear, but the distance is not. But know what? That’s where the FUN begins!
back home. page 17
WRITTEN BY POOJA LOHANA Online Business Coach Writer & Editor
HOW THE ICG WAS BORN
A Brief Comparison with Industry-Recognising Bodies
International Coach Guild started in 2013 as a way to provide the highest standards of training and recognition for coaching students, and for coaching schools. A group of 143 passionate coaches founded ICG. Since then, it has attracted hundreds of members, primarily within Australia. At the ICG, we recognise that coaches should have a choice in their coach training, and how that training is recognised. Until 2013, the ICF was the only real choice coaches had. An alternative was obviously needed, the one which provided significant points of difference, contrast and choice for coaching students. The standard requirement for recognition as a credentialed coach was one simple assessment.
An additional written assessment is required for coaches applying for recognition via the ICG’s Portfolio Pathway to demonstrate their coaching knowledge and skills. In comparison to ICG, other coaching bodies have only a maximum of three assessments, some of which are multiple choice questions and less formal. There was a time when a school had no formal requirement to train a coach in business, marketing and client conversion strategies. The focus was solely on coaching skills. The rigorous training and assessment process has been an effective preparation for ICG members to gain more paid clients, build their coaching practice and make use of effective marketing rather than just building their coaching skills. See (right) for the ICG Infographic.
The ICG, on the other hand, requires you to complete a minimum of three rigorous assessments in order to be recognised as a coach. The three assessments are:
1) PRACTICAL SKILLS 2) CASE STUDY 3) WRITTEN page 18
HOW INDUSTRY BENCHMARKS EVOLVE A BRIEF HISTORY THROUGH 4 CASE STUDIES The growth of International Coach Guild (ICG) compared with other industry-recognising bodies: A Comprehensive Guide
INTERNATIONAL COACH GUILD
Published by International Coach Guild 2015 www.internationalcoachguild.com INTERNATIONAL COACH GUILD
2006 1992 1892 1886
8 accountants met to discuss the future of accounting and the need for better standards
A small group of psychologists were interested in what they termed “the new psychology”
Thomas Duncan started Coach U, the first life coaching school in America
Sharon Pearson, Founder of The Coaching Institute, created and delivered the first ever Diploma of Life Coaching in Australia
Sharon Pearson
Founder of The Coaching Institute & ICG Creator of Meta DynamicsTM
Thomas Duncan
Founder of CoachU & ICF
G. Stanley Hall
APA’s first president
8 Founding Fathers of CPA Australia
2013 1995 1892 1886 The inaugural meeting was held at the Office of Messrs. Davey, Flack & Co. in Melbourne CPA Australia was born from this early vision with 45 founding members
The group elected 31 including themselves to membership with G. Stanley Hall as president
Thomas Duncan began the ICF for coaches to support each other and grow the profession
Their first meeting was held at the University of Pennsylvania
Sharon Pearson called the inaugural meeting held at The Coaching Institute HQ in Melbourne A Guild submission was put forth to over 100 coaches which called for the creation of a higher standard of coaching excellence International Coach Guild was born from this common mission bringing together 143 passionate coaches contributing as founding members
View in full at: www.internationalcoachguild.com/blog/ how-international-coach-guild-was-born
2014
1995
1899
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143 Founding Members supporting at the beginning
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094 927 TODAY
WRITTEN
Maria Pellicano
BY
ICG Cred. Master Practitioner
3 STEPS TO CONTROL YOUR VOICE
&
Positively Influence Others
Maria is a student at The Coaching Institute and a passionate coach to singers and speakers. She has been helping her clients for the past 20 years to have the best-sounding voice offering tailored exercises for individual voice types. Maria is also a singing teacher and dedicates her time to helping her clients develop their mindset, and apply the right techniques to achieve their singing goals. Find out more at www.mariapellicano.com
YOUR VOICE SAYS A LOT ABOUT YOU 38% of our communication comes across through our tone, inflection and speed at which we speak. 58% is from the way we carry our bodies. That means a total of 93% is non-verbal communication. Only 7% of the communication comes from real words spoken.
To bring about a desired result, such as influence someone positively, it is important to use the words with right vocal tone and body language. When you speak, people feel your words more than they hear them. They feel your emotion and character traits and gauge you on the basis of that feeling. Your voice is you and you are your voice — it cannot be hidden or separated. If they believe your communication is authentic, they naturally want to connect with you.
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3 TIPS TO CONTROL YOUR VOICE VOCAL TIP #1: Use your voice muscles to create the right tone You’ve probably heard this before, “It’s not just what you say, it is how you say it”. Here are some ways to make sure your audience is hearing what you want them to. When your larynx is lower you have a deeper sound that makes your message stronger and more serious. When you slightly raise your larynx, you will create a brighter sound that makes your sound softer and friendlier. Smiling when you speak will help you sound brighter and excitable whereas having a serious look will deepen your voice and bring more authority in your message. Remember, a wrong vocal tone can create a wrong message, and in turn lead to misunderstandings. Your message may need to be more assertive or more excitable depending on what you want to communicate. Your emotions affect your voice. I remember someone once told me: “The amount we get paid is by the degree we can emotionally evoke passion in others.” Perhaps you are sending out one message verbally and a different one non-verbally. The way you talk can have a particularly profound effect on how others interpret what it is that you are saying. Everyone loves the feeling of connection that comes through words that carry authenticity. Your words have the power to create connection when they are supported with the right tone that comes from an authentic heart and when you are passionate about the message.
VOCAL TIP#2: Breathe Have you ever felt you were misunderstood by others? It may be because you hold your breath by locking up your stomach muscles when you speak. Breathe in more air deeper into your belly and expand the ribs. Be mindful of breathing too high in your chest and running out of breath when you are speaking. Speaking with more air will make your voice sound warmer, friendlier and approachable. VOCAL TIP#3: Loosen Your Jaw and Tongue When you relax your jaw and tongue, you sound freer and you vocal tone flows better. This is very inviting especially when it comes to relationships. When you speak, drop your jaw and make your tongue soft by resting the tip of it lightly behind your bottom teeth. If you close your mouth too much, you’ll come across as restricted and holding yourself back. We have a tendency to half-heartedly listen to most people we meet. We’re more likely to pay attention to a friendly voice than to one that is dull, monotone, or frustrated and angry. Keep your voice confident and clear because this attracts your listeners to listen and engage with you. They can trust you and rely on your words. That’s when you feel you have been heard and you are making a difference by creating the influence you want to have.
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LAUNCH YOUR PUBLIC SPEAKING CAREER It’s said that the only way to keep learning is by teaching. As coaches, public speaking is a great opportunity for you to market your services as well as practise your skills on stage in front of your ideal clients. It offers you a chance to learn more about your avatar by being in the room; generate new leads and market your products to the right audience. In fact, coaching and speaking are tightly tied together, with speaking being one of the best avenues to make sales. At ICG, we’re always looking for high-quality partner organisations and individuals who are “doing the do” and are in alignment with our values. We’d like to introduce Cydney O’Sullivan and Carrie Myton from Motivational Speakers International, our newest ICG partners.
Staying true to our promise of setting standards for coaching excellence, we’ve brought them onboard so as to serve you better on your coaching journey. Cydney and Carrie have designed a proven Marketing Machine designed to help you attract profitable speaking opportunities. It’s called the Market Leader Showcase. They launched it earlier this year and have been getting some stellar results for their clients. This can be a perfect vehicle to take your public profile and your coaching business to the next level and launch your public speaking career. Learn more about Motivational Speakers Australian Chapter here: www. motivationalspeakersaustralia.com
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INTERNATIONAL COACH GUILD
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CO
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TIF
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E DIT E D C OA
APPLY ONLINE TODAY AT www.internationalcoachguild.com/apply-associate TO ALIGN YOURSELF WITH THE ELITE IN THE COACHING EXCELLENCE AND STAND OUT IN THE INDUSTRY
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Published by Interational Coach Guild Copyright 2015. All Rights Reserved.
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