BRIEFS
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AMY KUMLER
TONY CLEVENGER
PATAGONIA PROVISIONS® EXPANDS MENU
hours of their time, on Patagonia’s dime, working for their chosen groups. Groups supported: Los Padres ForestWatch, Ojai Valley Land Conservancy, Ojai Raptor Center, Ocean Defenders Alliance, Ventura Hillsides Conservancy, Channel Islands Marine and Wildlife Institute, Upper Peninsula Environmental Coalition and Santa Barbara ChannelKeeper.
Wild sockeye salmon and buffalo jerky are now on the menu at Patagonia Provisions, our food business. The salmon is selectively fished from rivers with abundant, sustainable supplies. Fully cooked and ready to eat, it requires no refrigeration in its unopened package and comes in original and lemon pepper flavors. Our buffalo jerky comes from the Great Plains of South Dakota, where the buffalo are allowed to roam freely and are raised in a respectful manner that furthers the health of their pastureland and its native wildlife. More info at patagoniaprovisions.com.
KYOTO STORE LEEDS THE WAY Our store in Kyoto, Japan, this year received a gold level LEED (Leadership in Energy and Environmental Design) certification (63 points) for environmentally minded improvements to its interior. During a recent renovation, we used FSC-certified and reclaimed wood, reclaimed bricks from a defunct incinerator and linoleum for some of the flooring. The store occupies the ground floor of a structure built in 1926, and is believed to be the oldest LEED-certified building in Japan.
DRIVE-LESS PROGRAM CUTS MILEAGE Patagonia’s North America-based commuters drove 726,404 fewer single-driver car miles this year, opting to carpool, ride their bikes, skateboard, walk and take public transport. Our Drive-Less program pays employees $4 per round-trip ($500 max per year) to forgo single-driver car trips.
$50K AND VOLUNTEER TIME THROUGH MIRACLE GRANTS Eight environmental groups shared $50,000 this year from our Miracle Grants program, through which Ventura-based employees directly select recipients and can volunteer eight
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SALMON RUN RAISES $13K+ A crew of Patagonia volunteers planned and executed the 20th Annual Salmon Run in October, rising in the dark to set up and pull off another sold-out event at our Ventura headquarters. Sponsored by Patagonia, with products also donated by other companies, the 5K benefit run/walk/environmental fair is the largest running event in Ventura County and a big fundraiser for area environmental groups. More than 425 participants turned out this year accompanied by friends and family. Representatives from 17 area environmental groups also attended to share news of their work. This year most of the proceeds benefited Cal Trout, which received a check for $12,373. Save Open Space and Agricultural Resources took home $648.
WORLD TROUT® GIVES $162K FOR FISH Twenty-eight groups working on behalf of native fish shared $162,00 through World Trout, which Patagonia funds through the sale of fundraising T-shirts and grants.
PATAGONIA JAPAN URGES CUSTOMERS TO ‘GO RENEWABLE’ Wanting to encourage a switch to renewable energy in Japan, Patagonia Japan launched a “go renewable” campaign in 2009. It displayed a big “No Nukes, Go Renewable” banner on the front wall of our Kamakura office and at our stores, produced a sticker bearing the same message that it distribut-