the sticker we did with Ride UK, it was a Rasta sticker with “Jump On The Brand Wagon” written on it.
It seems like you guys are lighter hearted than most. Yeah, a lot of people are very serious about making money but the way I look at it is that money ain’t gonna make you happy. Yeah, it might buy you more stuff, but it ain’t gonna make you happy. I was most happy when I was 14 years old pedalling around on my bike, I had nothing back then, but I was happy as pie. I think you guys are winners, you’ve managed to keep alive the spirit that got you hooked on BMX and – even against the tide of these modern times – you’ve managed to make a living off it. I mean, the Danny Glovers!!! Haha, awesome.You got anything you want to add?
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“It’s too cold for this shit!” BMX isn’t ever gonna stop. I just want to be involved in it, it’s been my life. It puts a smile on my face. And when I was first blown away by first getting stuff for free, that’s the sort of feeling that I want to give back. BMX is open to all, whether it be a kid with special needs or a chav who rides after football at the weekend. Let’s keep it free and open and encourage people to be different. Don’t try so hard to make everything the same, people want an easy life, people don’t like to stay up until four in the morning, but life’s not supposed to be easy, just man up and put the effort in.
What does Zeal mean? A relentless devotion to the cause. You’d struggle to find a more fitting word huh, cheers James.
A Relentless Devotion To The Cause