The Iowan | January/February 2014 vol.62 | no.3

flashback: 1954

60 Years Ago in The Iowan

In January 1954 an issue of The Iowan cost 35 cents. The illustration inside the front cover showed a rural letter carrier on horseback.

A full-page ad promoted “the miracle plastic discovery of the scientific world” to keep clothes “wiltproof hours longer.”

THE IOWAN | iowan.com

052-053 Flashback.indd 52

11/26/13 5:32 PM

The Iowan | January/February 2014 vol.62 | no.3

Published on Jan 2, 2014

The Iowan magazine

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Iowa’s Best Old-Fashioned Hardware Stores by Barb Hall Your source for know-how, vintage ambience, and nails by the pound. The Basketball Blizzard of ‘65 by Kay Jordan Whitham I had to get to town — but how? Spas: The Exotic Winter Getaway Next Door by Amber Dawn Barz A soothing, rejuvenating weekend may be closer to home than you think. Climbing the World’s Tallest Icicle by Dan Weeks Don Briggs invented a new winter extreme sport — and made Cedar Falls it’s capital. Departments from the editor What’s Special About Iowa? letters Bad Hog! travel Day Trips and Seasonal Celebrations food Cozy Winter Drinks garden Bring the Tropics Indoors home Feather Your Nest flashback: 1954 Reddy Kilowatt, miracle starch, and more escapades Paper Blizzard

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