Wednesday, October 15, 2014 - The Daily Cardinal

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University of Wisconsin-Madison

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Wednesday, October 15, 2014

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Board of Estimates debates tourism funds By Irene Burski THE DAILY CARDINAL

ALAYNA TRUTTMANN/THE DAILY CARDINAL

Patrick Sims, an interim vice provost, held a town hall meeting with students Tuesday.

Staff needs student input on Diversity Plan By Ellie Herman THE DAILY CARDINAL

After 16 years of minimal change, UW-Madison is witness to a new campus-wide proposal to increase diversity throughout the community, agreed upon by faculty, staff and students in a town hall meeting Tuesday. Collectively called the Ad Hoc Diversity Planning Committee, this group finalized the new plan titled “Forward Together: A Framework for Diversity and Inclusive Excellence,” also known as the Diversity Plan. Interim Vice Provost for Diversity and Climate and Chief Diversity Officer Patrick

Sims explained in the meeting how a set of 30 recommendations will help the group achieve their five goals in the new framework. Sims said the 1998 plan did not include much student involvement, which he plans to change with the new framework. “Some of the things we are going to have to have people roll up their sleeves and get involved because we need your help,” Sims said. “This is not a one-size-fits-all phenomenon. There are experiences of things that need to be addressed, certainly through a student perspective.” Sims proposed the creation of six new commit-

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Hooked, a mobile app that provides coupons for local restaurants, announced Tuesday it will include UW-Madison restaurants in its limited-time deals. The app offers a variety of discounts in restaurants around the user’s current location. The offers only last for three to five hours, and the user has to be in the restaurant to “get hooked” and use the coupon. Kristian Zak, a Hooked marketing director, said the app helps students spend less money, try new restaurants and decide where to go for lunch. “The app is constantly evolving, nonstop throughout the day,” Zak said. “If you check in the morning, you’ll see coffee specials, and if you check

at lunch, you’ll see lunch, so it knows what you want to see at that time.” The app can now be used at university locations such as Der Rathskeller, Daily Scoop, Badger Market, Peet’s Coffee, Open Book Cafe, Crossroads Cafe and the Sett, giving students the opportunity to find food discounts around campus. Zak said the company decided to bring Hooked to university locations to improve convenience because students have class all day and can’t alway get off campus. UW-Madison is one of only three universities connected with the app. While not every student is aware of the app, most interviewed said they are interested in using it on campus.

Need ideas for Halloween? The best absurd costumes

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tees to address 12 to 14 of the recommendations to better implement the Diversity Plan throughout campus. In addition to forming committees, Sims encouraged other student organizations to team up and teach each other about diversity. Sims said that UW-Madison gets a “bad rep” for diversity efforts, and although the new plan could “flop,” he said he believes student involvement is the key to positive results. Sims went on to explain it is the students’ responsibility to get involved. Part of the Diversity Plan includes encouraging students

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Hooked app expands to on-campus dining By Megan Gasper

Madison’s Board of Estimates struggled to balance marketing the city’s tourism and economic industries in the budget in their second day of deliberations Tuesday. Representatives from the Planning and Community and Economic Development Office of the Director pushed to fund an increase in staff. According to the representatives, the organization spends “a substantial amount of time” promoting Madison to businesses already in the city. They said more time should be spent marketing Madison to outside businesses. “I believe that the workload in the agency demands additional staff, but that there’s more to be done than just the

marketing,” Soglin said, supporting the increase. However, some alders were reluctant to approve the increase in funding due to agency gridlock, according to Ald. Lary Palm, District 12. In terms of promoting tourism, the Board looked at the proposed distribution numbers for the city’s room tax revenues, estimated to be about $13 million this year. The room tax, a flat percentage applied to all hotels, motels and AirBnb rentals, typically funds the large tourism entities like Monona Terrace and the Greater Madison Convention & Visitors Bureau, with a small percentage allocated toward a general fund for city operating costs, according to Ald. Mike

“If you can check and see what’s on sale, why wouldn’t you go there?” Brandee Easter, a UW-Madison graduate student, said. The convenience of the location feature gives incentive to students to go to the places offering deals because they wouldn’t have to travel far. UW-Madison junior Katie Biester said she sees great value in the app for university restaurant locations if there is an exclusive deal for the customer. “If you see that the Union, for example, had a cheaper deal than Chipotle, I would totally come [to the Union] instead,” Biester said. Zak said he hopes Hooked continues to differentiate itself from “daily deals” apps as it grabs the interest of students on campus.

+ ALMANAC, page 2

Grieves and company

YIFAN YU/THE DAILY CARDINAL

Madison Mayor Paul Soglin argues for increased funding for city operating costs, coming from room tax revenues.

Nineteen-year-old fights, spits on Madison Police Officer at Segredo Police arrested a man for attacking bouncers and police officers early Saturday morning at Segredo bar, according to a Madison Police Department report released Monday. Nineteen-year-old Samuel J. Perkins Hoffman of Grafton, Wisconsin, went behind the bar table at 624 University Ave. and began drinking from a fountain gun, according to the report. When told to leave, Hoffman refused and began fighting with bouncers, one of whom was punched in the face. Upon entering the confronta-

tion, one police officer was kicked in the stomach. The suspect spit in the face of a second police officer, according to the report. Victims indicated Hoffman was “very strong and very angry,” according to the report. He threatened to kill bouncers and directed a derogatory racial insult at a black staffer. MPD arrested Hoffman for multiple charges, including battery to law enforcement officers, discharge of bodily fluids at a public safety worker, resisting and obstructing, unlawful trespass and two counts of disorderly conduct.

+ ARTS, page 6

hype and delight a Madison crowd

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”


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