Business Voice - October/November 2014

Page 39

MEMBER CLINIC: Annual reports

“”

The thrust of the recent changes was to ensure the report reflects the tone and character of the board Q.

There has been a lot more focus recently on what

Q.

Is the move to integrated reporting being

good reporting looks like. Have companies responded in the

accompanied by signs of more integrated thinking?

spirit of the regulatory changes, or more with compliance?

A. Companies adopting this reporting model certainly

A. I believe that many companies followed

seem to be running their businesses in a more sustainable

the spirit of the regulatory changes and made a

and integrated way. And there are clear benefits to

concerted effort to improve their 2013 annual reports

doing so, including better connections across different

and accounts (ARAs). That said, both the extent of

functions within companies; a better understanding of

change and the lead time companies were given

supply chain risks, and improved operational efficiencies;

to adopt the changes meant that some had to limit

and business planning and decision making that are

their focus on compliance – understandably so.

focused on the creation of longer-term value.

So now there is an opportunity for companies to

But it will be some time yet before we know whether

reflect, look at how reporting practice has developed,

this new reporting model creates more sustainable

and use the guidance issued since the regulations

companies, or simply reflects practices and processes

were finalised to enhance their annual reports this

already embedded into sustainable companies.

year. Companies also have to understand what their shareholders want, and how to communicate this in an accessible and understandable manner. This process will be unique for each company – so it cannot be just a box-ticking exercise. The fundamental thrust of the recent changes was to ensure that the annual report of a company reflects the tone and character of the board, and the narrative they want to convey.

“”

It is time for reports to provide better insights on what the nomination committee has done BUSINES S VOICE | OCTOBER/NOVEMBER 2014

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