Texas Tech Alumni Association 2021 Annual Report

ANNUAL REPORT

DEAR FELLOW TECHSANS,

The year 2021 will be remembered as the one when we prevailed through the pandemic. Despite the ongoing challenges we faced with programs and events, we persevered. This fact is a testament to the loyalty of alumni such as you, as memberships remained strong throughout the year. We finished 2021 with 27,080 members and $2,926,096 in contributions.

In addition, the year will be known for the establishment of the 1923 Society, with 986 members contributing at our Gold, Diamond or Platinum levels. A minimum $1,000 gift secures membership in the society, representing a $19.23 a week commitment to strengthen the association’s stature as we celebrate our university’s centennial. The society’s name is significant because it is 1923, the founding year of Texas Technological College. Most society members represent upgraded memberships, but 10 percent are new contributors. With special recognition, exclusive events and branded apparel for these members, we anticipate continued growth and engagement with the 1923 Society.

The year also brought the beginning of Legacy University, an engaging expansion of our Legacy Club, allowing grandparents to host grandkids on campus for an unforgettable experience. To see the prior generation introducing next gens to Texas Tech in such a personalized way is a powerful opportunity that fits well with our association’s mission. We expect our Legacy Club to expand over time, helping to recruit next-gen Techsans.

We moved our Official Ring Ceremony to the United Supermarkets Arena. While ring ceremonies took place at the McKenzie-Merket Alumni Center for more than 20 years, it was time to transition to the arena, providing space for even more friends and family members to participate. This change helped to grow the ring tradition to 2,527 rings sold and boosted the local economy with more participants making a weekend of it in Lubbock. While the ceremony took place in the arena, we hosted post-ceremony receptions in the alumni center welcoming ring recipients to their home away from home. At the end of 2021, 25-year TTAA veteran Mandy Wiley stepped down from her role of overseeing the ring program, having personally tended to thousands of students in her tenure of service.

We presented 498 scholarships in 2021, representing $558,197 in academic support. This number, in addition to the financial assistance we provide for Excellence Grants, Raider Road Shows, Summer Showcase and miscellaneous support, demonstrates that the TTAA proudly maintains its purpose of supporting the academic mission of Texas Tech. We are also grateful for our alumni chapter volunteers who remain committed to generating scholarships for the next generation of Red Raiders in their regions.

The number of alumni networks has increased, registrations continue on the Techsan Connection networking platform and through our dual-membership initiative with South Plains College. The TTAA continues to expand its reach and relevance with our greater alumni community.

By paying $750,000 toward the Frazier Alumni Pavilion expansion note, we made significant progress toward our funding goal. From many smaller contributions to larger naming gifts, we are close to the finish line for this project.

The Texas Tech Alumni Association is in as strong a position as it’s ever been in as far as supporting the university, our students and alumni. This success would not be possible without your annual support. Membership matters and makes a difference! If you encounter fellow Red Raiders who are not members of the TTAA, please encourage them to belong. You are an influential advocate for our continued growth and success.

Strive for Honor,

CURT LANGFORD ’90, ’97

President & CEO

their legacies of pride, loyalty & tradition.

TOTAL YOUNG ALUMNI MEMBERS: 9,265

The Texas Tech Alumni Association offers a discounted Young Alumni level for up to five years after graduation. New graduates also receive a complimentary one-year membership courtesy of the TTU Office of the President.

TOTAL SAA MEMBERS: 212

The Student Alumni Association (SAA) is a first step to creating a lifelong connection with the university and strengthening the bond between students and alumni. Throughout the year, the TTAA provides student members with social, career-oriented and school-unifying events as well as opportunities to network with alumni.

The Student Alumni Board (SAB) is a student organization sponsored by the TTAA. Its members serve as ambassadors for the TTAA and the SAA and participate in service activities, help host student and alumni events on campus and participate in the Council for Advancement & Support of Education Affiliated Student Advancement Programs (CASE ASAP). New board members are recruited each fall and spring.

GRANTS & SCHOLARSHIPS DISTINGUISHED ALUMNI AWARDS

FRED BRYANT, ’70, Davis College of Agricultural Sciences & Natural Resources, Director Emeritus, Caesar Kleberg Wildlife Research Institute

PHIL JOHNSON, ’65, ’75, College of Arts & Sciences, School of Law, Justice, Texas Supreme Court (Retired)

LINDA RUTHERFORD, ’88, College of Media & Communication, Executive Vice President, People & Communications, Southwest Airlines

LAURO F. CAVAZOS AWARD

ROBERT TAYLOR, ’71, United Supermarkets, CEO (Retired), Longtime Supporter of the University

DISTINGUISHED SERVICE AWARD

CORY POWELL, ’96, ’21, TTU Office of Institutional Diversity, Director, Equity & Inclusion Champion

BOBBY WADDLE, ’55, Veteran Advocate, Ex-officio TTAA National Board Member

RAIDER ON THE RISE AWARD

NICHOLAS DRAGGA, ’08, J.T. & Margaret Talkington College of Visual & Performing Arts, Executive Director, Ballet Lubbock

university, build relationships

foster growth.

BRENT ROSS FEARLESS CHAMPION AWARD

MALONE GRAHAM, ’22 College of Media & Communication

TOP TECHSAN AWARDS

MONICA HICKS, College of Arts & Sciences

LORI LIGHTFOOT, Honors College

BRENDA L. MARTINEZ, Office of the Registrar

DOMINIQUE MASSEY, TTU Career Center

REAGAN RIBORDY, Office of International Affairs

EXCELLENCE GRANTS

In 2021, the TTAA awarded Excellence Grants to the TTU School of Veterinary Medicine and the Department of Physics and Astronomy in the College of Arts & Sciences.

Scholarships provided from the TTAA and the TTAA Endowment Trust.

PURPOSE

ALUMNI NETWORKS

exist to connect, inspire & love our Red Raider Family.

CHAPTERS

No matter where you are, you can connect with fellow loud and proud Red Raiders through TTAA regional chapters. These groups are volunteer led and provide opportunities for networking, socializing, philanthropy and more while bearing our banners far and wide. Find a chapter near you at www.texastechalumni.org/findachapter.

Another way for Red Raiders to connect is through the TTAA Alumni Networks. These membership-based groups are made up of any collection of alumni united around a central interest, mission or background beyond class affiliation or geographical location. The networks assist with alumni engagement and provide academic scholarships for students.

Learn how you can take part at texastechalumni.org/alumninetworks

Arts & Sciences

Black Alumni

Collegiate Recovery Community Goin’ Band

Military & Veterans Pride

Raiders Rojos Rawls Raiders Saddle Tramps

Student Government Assoc. Tech Hub Entrepreneur

TECHSAN CONNECTION

Techsan Connection is the official networking platform for Texas Tech University students and alumni to connect, grow and give back. The TTAA and the Texas Tech Career Center have partnered with colleges and schools across the university to create the most extensive private network for Red Raiders.

Connect and Network with Students and Alumni

Jobs and Advance Your Career

in Virtual Events

Back by Providing Career Guidance

PRIVATE

NETWORKING GROUPS

Techsan Connection provides private networking groups for alumni, students, faculty and staff from the following colleges:

College of Architecture College of Arts & Sciences College of Media & Communication Jerry S. Rawls College of Business

VALUE STATEMENT

Raider SPIRIT...

SCHOLARSHIP

PRIDE

INCLUSIVITY RESPECT

INTEGRITY

TRADITION

OFFICIAL TEXAS TECH RING PROGRAM

After more than a year of unprecedented challenges for events because of COVID-19, 2021 saw the opportunity for expansion and enhancement of the Official Texas Tech Ring Ceremony, as inperson events slowly began taking place. Due to growing participation in the tradition, the fall and spring ring ceremonies were moved to the United Supermarkets Arena. The move allows for all ring recipients to participate in one ceremony and provides more room for family and friends. Following the ceremonies, the TTAA hosted a come-and-go reception at the McKenzie-Merket Alumni Center where ring recipients could take photos in front of the ring sculpture and enjoy refreshments.

Ring sales and the Official Texas Tech Ring Ceremony are important ways the Alumni Association gives back to the university. A portion of each ring sold assists in funding Texas Tech University First Generation Scholarships. The TTAA also gifts each ring recipient a complimentary one-year membership in the TTAA.

LEGACY CLUB

The TTAA Legacy Club was reimagined in late 2020 to create an exciting program for our youngest Red Raiders from birth to age 17. The club is designed to instill a love for Texas Tech and its unique traditions among children, grandchildren and other young ones of loyal TTAA members, creating “Red Raiders in training.” Annual enrollment into the Legacy Club happens in January each year. Each Legacy receives an annual gift and birthday card, as well as access to exclusive events and fun activities during the year.

LEGACIES

RINGS

TEXAS TECHSAN MAGAZINE

Since 1950, one of the most beloved TTAA membership benefits has been the Texas Techsan magazine. In Fall 2020, the magazine underwent a redesign to provide alumni with an even bigger and better glimpse into Texas Tech and the TTAA, to be distributed quarterly. The sleek new perfectbound look includes larger pages, beautiful art, interactive content and additional pages to share even more alumni stories. Members can also enjoy the magazine on the go with the digital publication.

1923 SOCIETY

In 2021, the TTAA launched the 1923 Society as a way to recognize alumni who support the association at the highest giving levels. The 1923 Society is made up of any current TTAA member giving at the Gold, Platinum or Diamond levels. These alumni receive automatic admission into this society at no additional cost. Members of the 1923 Society receive exclusive access to events and special member-only benefits.

“The Legacy U experience was one of the highlights of my entire association with Texas Tech University. The biggest payoff occurred at the very end of graduation when I looked down and saw my two grandkids with their Guns Up proudly singing ‘The Matador Song.’ Yes, I broke into tears, and we shared a big group hug. This program is one of the most outstanding initiatives the TTAA has ever undertaken, and the opportunity to participate in Legacy U is a major reason to be a supporting member of the association.”

– Renée Underwood ’78

2014 TTAA National Board President

LEGACY UNIVERSITY

The year 2021 saw the implementation of the inaugural Legacy University, an intergenerational summer camp experience on Texas Tech’s campus. The three-day event engages grandparents and their aspiring Red Raider grandchildren in hands-on academic activities, while celebrating the traditions that make Texas Tech unique. Participants attend academic courses where they learn about the subject and enjoy interactive educational projects and graduate with a certificate of completion at the end of the course. The event is held each summer as part of the TTAA Legacy Club. texastechalumni.org/legacyuniversity

BELONG TODAYLEARN MORE

EXECUTIVE COMMITTEE

CHAIR

Staci Hix-Hernandez, M.D. ’99, ’03 Georgetown

CHAIR-ELECT Nathan Nash ’05 Dallas

IMMEDIATE PAST CHAIR

Randy Golden ’77 Dallas

FINANCE COMMITTEE CHAIR Kevin Nelson ’92, ’96 Amarillo

TTAA PRESIDENT & CEO Curt Langford ’90, ’97 Lubbock

TTAA CFO

David Low ’87, ’03 Lubbock

NATIONAL BOARD OF DIRECTORS

ISSAC ALBARADO ’04, ’11 Austin

LIZ BATES ’90 San Angelo

JON MARK BERNAL ’99, ’03 Lubbock

ABIES CARLO ’05, ’17 El Paso

CHRIS CHAPMAN ’94 Irving

HEATH CHEEK ’03 Dallas

MISSI CURRIER, PH.D. ’08, ’09, ’16 Hobbs, N.M.

SCOTT DUESER ’75

Abilene

CASE FELL ’07 Austin

MARK FEWIN ’82 Dallas

TRAVIS ISOM ’10, ’13 Lubbock

CHRIS JONES ’68, ’74 Lubbock

MARK JONES ’79 Brady

DAVID LADEWIG ’10 Houston

KATIE MARSHALL ’96, ’98 Austin

LEAH MCCOY ’04 Washington, D.C.

LINDA MCMAHAN ’66 Lubbock

JULIE K. MEYER ’83 Highland Village

AMANDA O’CONNOR ’03 Abilene

JENNIFER PEREZ-STEWART ’12 San Antonio

JANIE LANDIN RAMIREZ ’79 Ransom Canyon

REBECCA RAMIREZ ’01, ’05 Lubbock

RHONDA RHODES ’88 Englewood, Colo.

CHRIS RICHARDS ’02 Lubbock

SHAWNA TANKERSLEY ’87 Tyler

PAUL TARWATER ‘87 Houston

CHANCE TURNER ‘08 Dallas

RUSS WEBB ’91 Flower Mound

MORRIS WILKES ’75 Lubbock

CHRIS WILLISTON ’75 Horseshoe Bay

TYLER YOUNG ’06, ’11 Lubbock

EX-OFFICIO & SPECIAL POSITIONS

EX-OFFICIO: KRISTINA BUTTS ’01, ’04, LEGISLATIVE AFFAIRS

EX-OFFICIO: BYRON KENNEDY ’04, TTU INSTITUTIONAL ADVANCEMENT

EX-OFFICIO: PATRICK KRAMER, TTUS INSTITUTIONAL ADVANCEMENT

EX-OFFICIO: PEGGY MAXWELL ’76, ACADEMIC RECRUITING

EX-OFFICIO: BOBBY WADDLE ’55, MILITARY & VETERANS PROGRAMS

ATHLETIC COUNCIL: CAREY HOBBS ’58

STUDENT ALUMNI BOARD PRESIDENTS: SKYLAR GLAISER & BRITNEY SANDEFUR

SECRETARY AND LEGAL COUNSEL: JARET GREASER ’99

TEXAS TECH ALUMNI ASSOCIATION & SUBSIDIARY

Consolidated Statement of Financial Position

For the years ended December 31, 2021, and 2020

Assets 2021 2020

Cash and Cash Equivalents 2,330,434 1,710,684 Investments 3,202,871 2,978,094 Receivables 249,605 244,247 Restricted Promises to Give 953,867 1,245,660 Due from Affiliate 2,969 4,326 Prepaid Expenses 158,120 163,012 Restricted Cash 47,946 47,946 Cash Surrender Value of Life Insurance 299,013 236,648 Net Property and Equipment 10,792,177 11,309,552

Total Assets 18,037,002 17,940,169

Liabilities and Net Assets

Liabilities

Accounts Payable 114,560 82,144

Ring Deposits 480,827 499,028

Deferred Revenue -Other Current Liabilities 159,209 341,790

Long-Term Debt 2,775,894 3,517,962

Total Liabilities 3,530,490 4,440,924

Net Assets

Total Net Assets 14,506,512 13,499,245

TOTAL

AND

18,037,002 17,940,169

Consolidated Statement of Activities

For the years ended December 31, 2021, and 2020

Revenue 2021 2020

Gross Margin 254,646 219,602 Contributions Unrestricted 2,926,096 2,458,024University Support 75,000 75,000 Restricted 716,625 1,981,856

Sponsorships 136,500 131,367

Rental Income 203,587 80,449 Programs and Special Events 160,898 35,133

Texas Techsan Revenue 51,670 86,867

Royalty Income 364,033 306,587 Investment Income 287,406 200,767 Miscellaneous Income 63,118 394,029

Total Revenue 5,239,579 5,969,681

Total Revenue and Other Support 5,239,579 5,969,681

Expenses

Program Expenses 2,288,549 2,269,429 Fundraising Expenses 1,291,947 1,168,882 Management & General Expenses 1,108,830 1,076,994

Total Expenses 4,232,312 4,107,433

Increase in Net Assets from Operations 1,007,267 1,862,248

Net Assets, Beginning of the Year 13,499,245 11,636,997 Net Assets, End of the Year 14,506,512 13,499,245

UNAUDITED FINANCIAL INFORMATION Financial Information provided by Texas Tech Alumni Association Accounting Department