some towns, during the last performance, the company held a drawing from the week’s coupons for a special door prize. A diamond ring or French procelain doll was a typical prize. The Schaffners purchased prepackaged candy and prizes from various suppliers such as: The Gordon Howard Company of Kansas City, The Union Concession Company, Universal Theaters Concession Company, and The Bob Hofeller Candy Company, all located in Chicago. Banner advertising became another important source of income. While performing in the opera houses, the company printed programs containing local advertising. Programs were not used during the tent season, so banner advertising became an important source of revenue. A representative from the company would contact local businesses in each town. For a small fee, a cloth banner advertising the business would be placed with other banners around the proscenium arch of the stage. Neil would draw attention to the banners at some point during the program.
The Schaffner Players
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