The Schaffner Players

Page 112

Agency in Chicago again approached the Schaffners with an offer: twenty-six weeks on WMT in Cedar Rapids, sponsored by Green Mountain Cough Syrup and G-M Liniment. The Schaffners accepted the offer, and Toby and Susie delighted their radio listeners again. After thirteen weeks, the station conducted another test of the show’s popularity. This time they offered a free wedding photo of Toby and Susie. Almost overnight, the station received 10,000 requests. In spite of the show’s success, the Wade Agency did not renew the contract but bought rights to Lum & Abner instead. Frustrated, Neil and Caroline said goodbye to their radio careers.


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