BRAND MANUAL 2011
We h a v e a t ea m o f w e ll q u a li f i e d s ty li sts w ho k no w ho w to g i ve you t h a t s p e c i a l s o m e t h i n g y o u c a n ’ t f i nd anywhere else. Our styl ist s a re a l l Li c e n s e d a s c o s m e to lo g i sts as w e l l as B arb e rs and Na il T echnician s. W e a lso a ll h a v e a mi no r i n e s the ti cs wh ic h mea ns we d o sp a f a c i a ls a n d h a i r r e mo val . Ou r o w ne rs are lo c a l a n d h a v e g r o w n u p i n C e d a r a nd know a lot about the c ommunit y . A n d m o s t o f o u r t e c h n i ci ans are l o cal o r have gone t o s chool h e r e . Co m e i n a n d m e e t u s !
T a g li n e f o n t E u ro p e U nderground Li gh t
Typo gra phy Th is ty pogra phy w a s sp e c i f i c a lly c h o s e n bec ause of it ’ s f or w a r d a n d m o d e r n a p pearan ce. The curv e o f t h e le t te r s sh o w energy whil e t he str a i g h t e d g e s g i v e i t the so p h i s t i c a t i o n t h a t i t n e e d s .
P r i m a r y T y p o g r aphy
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Europe Underground Ligh t
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C ol or Scheme Fr inge a n d C om p a n y , u se s a v e r y c o n te mp o rary and cu tting edge col or sc h e m e . T h e b la c k g r o u nd s and e nhance the c o n t r a s t i n g c o l o r p u r p l e . T h e t w o purples represent the l i f e a n d t h e e n e r g y o f b o t h t h e c lient and the salon. This s a l o n c a t e r s t o a t r e n d y a n d f a s hion forward market.
P h o t o g rap hy F r i n g e targ e ts a s p e ci fi c mark e t. The p h o to g rap hy i s b as e d o n a ve ry i nti mate f o r m of portraiture. The desistance from t h e model is taken one to four feet away, i n o r der to capture as much detail of the h a i r as p o s s i b l e . T h e b ack d ro p s are k e p t ve ry s i mp l e and n e u t ral (white, black, gray, ect) to create a c o herent look.
Make U p G uidel in e s Th e e y es s houl d b e sm o k y a n d so f t, wh il e t he cheek b o n e s a n d j a w n e e d t o be ac cen t ua t ed . U s e a li p sti c k f r o m a nutua l col or pa l ette .