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30th International Conference on Entrepreneurship and Innovation Maribor PODIM SELLING INNOVATIVE IDEAS April 14th – 15th 2010, Maribor, Slovenia Establishing innovative Culture Tomislav Buljubašić Siemens d.d. Siemens IT Solutions and Services, Županijska 21 Osijek Croatia Abstract Innovation Culture is essential factor for good Innovation Results in every Organization. Building and maintaining the high level of Innovation Climate is the main subject of this paper. Keywords: innovation, innovation culture, improvements, award program 1 Introduction Innovation Culture or Innovation Climate is essential factor for good Innovation Results in every Organization. The building of innovation process, including process of idea generation and innovation metrics, is nothing without strong and active start of measures to set innovation culture or in different words, innovation climate in the organization. 2 Innovation culture The biggest obstacle to innovation within a company is the climate or culture that does not support new ideas. Innovative climate, innovative spirit or innovative culture – how ever you called it - is impossible without the support of the leadership in the company, which has to stand behind claims of innovation strategy, which should be implemented. The task of creating innovative climate and culture in the organization, which will encourage staff creativity and bring new innovations that will help the company, surely belongs to management. It is necessary to define the goals of innovation, both short-term, and long-term, and then determine drivers for these goals (setting innovation manager, innovation metrics) and an annual budget that will be available for the innovation program. Budget should be available to reward ideas and to implement tools that will help with registration and processing of ideas. The new innovation strategy, should be well advertised within the company, which is best achieved by pointing out examples of successful ideas when they

Establishing Innovation Culture

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