TAYLORS:
brand reveal
The Branding Exercise • the visual preference survey - gathering general information on tastes • questionnaire - gathering details on residents’ goals and objectives • follow-up feedback on survey results - refining community preferences
The Branding Objectives • foster a sense of common identity and community pride • develop a bridge between Taylors’ rich heritage and its promising future • establish solidarity around a powerful shared potential and sense of direction
Design Objectives • original typeface • script style • traditional, yet progressive • compliments a contemporary or traditional context • works with an illustrated element, but stands alone • opportunity to work with historical/contextual notes • versatile • ageless
circa 1817
Farmers Market
200 Years
Public Library
rts com tic a mu en ni h ty ut Created a
in the usa
Skate Park
Artisans Unincorporated Since 1817
Shops On Main
Ta y
lo r s
C y clin g C
lub
Open Studios
Greenville County, South Carolina
Outdoor Film Nights
circa 1817 Mai
eet n Stree t & Mill Str
Enoree Trail
R R circa 1817
taylors
circa 1817
200 years
mill
Circa 1817
c.18 17
Gardening Society
taylors
Spa & Salon
TA
YLO
RS
Summer Festival Taylors Skaters
South Carolina
Wayfinding Wayfinding
Mill Street District
Main Street District
Due South Coffee Roasters
Shoppes on Main
Skate Park
Artist Studios 9
8
Enoree Trail
10 7
Enoree Trail
11
6
12 5
19
13
4
18
14 3
15
16
17
2 1
15 8 2
1
4
5
10
6
3 7
1 Business X 2 Program X 3 Warehouse x 4 Factory X 5 Concert Hall 6 Artists Studios - D Hall 7 Artists Studios - C Hall 8 Indoor Soccer Arena
9 Small Business X 10 Artists Studios - A Hall 11 Due South Coffee Roasters 12 Artists Studios - A Hall 13 Manufacturing X 14 Loading Docks X 15 Enoree Trail & Slip
11 9
12
13 14
1 Business X 2 Program X 3 Warehouse x 4 Factory X 5 Concert Hall 6 Artists Studios - D Hall 7 Artists Studios - C Hall 8 Indoor Soccer Arena
9 Small Business X 10 Artists Studios - A Hall 11 Due South Coffee Roasters 12 Artists Studios - A Hall 13 Manufacturing X 14 Loading Docks X 15 Enoree Trail & Slip
Kayak Slip
South Carolina
Walk Walk
Wayfinding
17ft Skate Park
4.2ft Kayak Slip
Due South
Coffee Roasters
1.7ft
0.7ft
Undetermined
Due South
Italian Restaurant
Coffee Roasters
South Carolina
Ride Ride
South Carolina
Float Float
South Carolina
Shop Shop
South Carolina South Carolina
Who are you kidding? Everyone who tries kayaking loves it. Well, good news: Taylors has the perfect put-in slip for anyone desiring to paddle in the upstate. Our convenient slip is located right on the Enoree River, so grab some friends, bring your paddle, and enjoy what Taylors has to offer.
South Carolina
South Carolina
Taylors mill isn’t just home to nville, but the Taylors ee Gr in so Homealto me s” one of of the ie th best skate it e up parks n in u st the South at m East, e’s m Taylo eities, it’s Thbig s.ativ rritsoucos indust created by arcotiolstrsess,tisfoarkind so “a tist ho dofac er m rtsaran e th to o so e b m e se ay m e er deal th to our y ry skate ll rs. an Sure, need notitapylocal And ca with d a ti vibran co t arts en m commu th erecigrnity and avione of.ofSlaackind e au tty al ly sttiar e on eateac th y be cawe’re kers useonwe emth uc mun weisplthink ge od t re pr Comshop, al to ts ne wo g rk in do ok kind ne Mill Arcoffee of a lo big ar deal, too. ou re Come nd u’ find out he yo for yours re if elf . what If so all yo y, ed u ha it qu ve ald ity a vision and you macme,unse in cospYou’r e wTa hays erof. fe creaisteabout. tloTa osff yl t istalk or to s e ha alwa as best arthe h welc to s ome in r Taylo rs. y r. at h w at your life, take a look om rsSC.cSC.com aylo wre.Twww.T wwww.T wmo at or aylors mFin out tout more de ou more at ouFind Find tat aylors SC.com Find at ww w.Taylor sSC.c om
circa 1817
circa 1817 circa 1817 circa 1817
South Carolina South Carolina
Who are you kidding? Everyone who tries kayaking loves it. Well, good news: Taylors has the perfect put-in slip for anyone desiring to paddle in the upstate. Our convenient slip is located right on the Enoree River, so grab some friends, bring your paddle, and enjoy what Taylors has to offer.
South Carolina
South Carolina
Taylors mill isn’t just home to nville, but the Taylors ee Gr in so Homealto me s” one of of the ie th best skate it e up parks n in u st the South at m East, e’s m Taylo eities, it’s Thbig s.ativ rritsoucos indust created by arcotiolstrsess,tisfoarkind so “a tist ho dofac er m rtsaran e th to o so e b m e se ay m e er deal th to our y ry skate ll rs. an Sure, need notitapylocal And ca with d a ti vibran co t arts en m commu th erecigrnity and avione of.ofSlaackind e au tty al ly sttiar e on eateac th y be cawe’re kers useonwe emth uc mun weisplthink ge od t re pr Comshop, al to ts ne wo g rk in do ok kind ne Mill Arcoffee of a lo big ar deal, too. ou re Come nd u’ find out he yo for yours re if elf . what If so all yo y, ed u ha it qu ve ald ity a vision and you macme,unse in cospYou’r e wTa hays erof. fe creaisteabout. tloTa osff yl t istalk or to s e ha alwa as best arthe h welc to s ome in r Taylo rs. y r. at h w at your life, take a look om rsSC.cSC.com aylo wre.Twww.T wwww.T wmo at or aylors mFin out tout more de ou more at ouFind Find tat aylors SC.com Find at ww w.Taylor sSC.c om
circa 1817
circa 1817 circa 1817 circa 1817
South Carolina South Carolina
Who are you kidding? Everyone who tries kayaking loves it. Well, good news: Taylors has the perfect put-in slip for anyone desiring to paddle in the upstate. Our convenient slip is located right on the Enoree River, so grab some friends, bring your paddle, and enjoy what Taylors has to offer.
South Carolina
South Carolina
Taylors mill isn’t just home to nville, but the Taylors ee Gr in so Homealto me s” one of of the ie th best skate it e up parks n in u st the South at m East, e’s m Taylo eities, it’s Thbig s.ativ rritsoucos indust created by arcotiolstrsess,tisfoarkind so “a tist ho dofac er m rtsaran e th to o so e b m e se ay m e er deal th to our y ry skate ll rs. an Sure, need notitapylocal And ca with d a ti vibran co t arts en m commu th erecigrnity and avione of.ofSlaackind e au tty al ly sttiar e on eateac th y be cawe’re kers useonwe emth uc mun weisplthink ge od t re pr Comshop, al to ts ne wo g rk in do ok kind ne Mill Arcoffee of a lo big ar deal, too. ou re Come nd u’ find out he yo for yours re if elf . what If so all yo y, ed u ha it qu ve ald ity a vision and you macme,unse in cospYou’r e wTa hays erof. fe creaisteabout. tloTa osff yl t istalk or to s e ha alwa as best arthe h welc to s ome in r Taylo rs. y r. at h w at your life, take a look om rsSC.cSC.com aylo wre.Twww.T wwww.T wmo at or aylors mFin out tout more de ou more at ouFind Find tat aylors SC.com Find at ww w.Taylor sSC.c om
circa 1817
circa 1817 circa 1817 circa 1817
South Carolina South Carolina
Who are you kidding? Everyone who tries kayaking loves it. Well, good news: Taylors has the perfect put-in slip for anyone desiring to paddle in the upstate. Our convenient slip is located right on the Enoree River, so grab some friends, bring your paddle, and enjoy what Taylors has to offer.
South Carolina
South Carolina
Taylors mill isn’t just home to nville, but the Taylors ee Gr in so Homealto me s” one of of the ie th best skate it e up parks n in u st the South at m East, e’s m Taylo eities, it’s Thbig s.ativ rritsoucos indust created by arcotiolstrsess,tisfoarkind so “a tist ho dofac er m rtsaran e th to o so e b m e se ay m e er deal th to our y ry skate ll rs. an Sure, need notitapylocal And ca with d a ti vibran co t arts en m commu th erecigrnity and avione of.ofSlaackind e au tty al ly sttiar e on eateac th y be cawe’re kers useonwe emth uc mun weisplthink ge od t re pr Comshop, al to ts ne wo g rk in do ok kind ne Mill Arcoffee of a lo big ar deal, too. ou re Come nd u’ find out he yo for yours re if elf . what If so all yo y, ed u ha it qu ve ald ity a vision and you macme,unse in cospYou’r e wTa hays erof. fe creaisteabout. tloTa osff yl t istalk or to s e ha alwa as best arthe h welc to s ome in r Taylo rs. y r. at h w at your life, take a look om rsSC.cSC.com aylo wre.Twww.T wwww.T wmo at or aylors mFin out tout more de ou more at ouFind Find tat aylors SC.com Find at ww w.Taylor sSC.c om
circa 1817
circa 1817 circa 1817 circa 1817
TAY L O R S MILL MAX 14’6
circa 1817