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The Official Publication of the Tavern League of Wisconsin SEPTEMBER/OCTOBER 2018 VOLUME 36, NO. 5

FEATURES

VETSROLL HONORS OUR NATION’S HEROES. . . . . . . . . . . . . . . 14 How this organization, with the help of the TLW, recognizes our military veterans each year

THE TLW IS A-CHANGIN’. . . . . . . . 30 Learn about the new initiatives underway and meet the staff at the TLW office in Madison

FALL CONVENTION

83RD ANNUAL FALL CONVENTION . . . . . . . . . . . . . . . . . . . 21

Kalahari Resort, Wisconsin Dells October 1-4, 2018 • Schedule of Events • Keynote & Seminars • Registration Form & Hotel Information • Entertainment & Host League • Exhibitor List • Auction Form • Member of the Year Nomination Form

LEAGUE SPOTLIGHTS LEAGUE PROFILE. . . . . . . . . . . . . . . . . . . . 36 Columbia County

BUSINESS SPOTLIGHT. . . . . . . . . . . . . . . 37 The Dump

CHARITY SPOTLIGHT. . . . . . . . . . . . . . . . 38 KAMO: Kids and Mentors Outside

MEET THE DIRECTOR . . . . . . . . . . . . . . . 39 Bob Carpenter – 2nd District Director

DEPARTMENTS President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Accounting On Tap. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Advertiser Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

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PRESIDENT’S PERSPECTIVE

A BUSY SUMMER LEADS INTO AN EQUALLY BUSY FALL

s you read this, summer is all but over, Labor Day has passed and we’re heading into fall. I hope everybody had a busy, prosperous and enjoyable summer. In the next few months, the Tavern League of Wisconsin will be immersed in a wide range of activities impacting our industry. We have the upcoming gubernatorial, congressional and local elections in November, which will help us determine our upcoming legislative agenda. In addition, representatives from the TLW will be attending the American Beverage Licensees (ABL) Board meeting in Washington D.C. This annual event allows us to meet with our federal lawmakers and hear firsthand what is occurring in government at the national level as it applies to our industry. Most exciting of all, is the upcoming TLW Convention Oct. 1-4 at the Kalahari Resort in the Wisconsin Dells. This is a must-attend event, whether you’ve been to conventions in the past or you’re new to the TLW. We have a great agenda this fall with a lineup that will be insightful and interesting. Our keynote speaker is Wisconsin Gov. Scott Walker and he will be talking about Wisconsin’s business atmosphere, the economy and the future of our industry. We will have two seminars to help you improve your business’s bottom line. As always, there will be the trade show with numerous vendors featuring products and services to help improve how you operate your bar or restaurant. On Wednesday, one of our speakers will be ABL Executive Director John Bodnovich, who oversees the national organization that represents all TLW members. He will be on hand to explain the three-tier system not only as it pertains to Wisconsin, but also how we compare to the rest of the nation. He’ll also provide information on other national legislation that will affect us in Wisconsin.

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At the convention we like to educate and engage in informative discussions to help all of you improve your businesses, but it’s also a time to kick back, relax and meet up with old friends from around the state. Kicking off the convention will be the Monday night party hosted by the Dells/Delton League, which promises to be a good time with great food and music. We’ll have our Tuesday night cocktail party with our live auction for TIPAC. (Of course, we also encourage all our attendees to patronize local establishments in the area and thank local league members.) One of the most important things to be decided during the convention will be the three-way race for senior vice president. All candidates will be on hand to answer your questions and give you their reasons why you should cast your vote for them. We will have a social media update showcasing our new website and Twitter account, and we will have somebody on hand in the trade show to help you set up your own Facebook and Twitter accounts if you don’t already have them. Convention is always a good time not only to learn, but also to enjoy the company of your peers. We hope you will be able to attend. I am also looking for candidates for Tavern League Member of the Year, so take the time to think of somebody worthy in your local league that you think best represents what a Tavern League member is all about. There is a form inside this magazine that you can fill out and send to me. I look forward to receiving all your submissions. Hope to see you Oct. 1 at the Kalahari! TLW Salute!

Chris Marsicano TLW President www.tlw.org

CORPORATE SPONSORS SUPPORT THOSE WHO SUPPORT THOSE WHO

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Wisconsin Amusement & Wisconsin Amusement & Inc. Music Operators, Music Operators, Make sure to thank these groups for their support, and encourage others not Inc. on the list to participate. Any business interested in joining should call TLW office (608-270-8591) regarding the others benefitsnot of the different Remember to “Support thosein who support us.” call Makethe sure and thank these groups for for more their information support, and encourage on the list tocategories. participate. Any business interested joining should

Make sure and thank these groups forfor their others not ondifferent the list tocategories. participate. Any business interested in joining should the TLW office (608-270-8591) oursupport, brochureand thatencourage lists the benefits of the Remember “Support those who support us.” call www.tlw.org SEPTEMBER/OCTOBER 2018us.”On Premise 5 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support n

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Chris Marsicano SECRETARY

Erin Pulaski TREASURER

Tom Dahlen SOUTHERN ZONE VICE PRESIDENT

Dan Taivalkoski SOUTHERN DISTRICT VICE PRESIDENT

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Jim Pickett

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Nancy Lorbetske PAST PRESIDENT

Terry Harvath

Back Bar - Ice Machines - Reach-ins - Blenders - Warewashing - And More EDITOR

Pete Madland, Executive Director, Tavern League of Wisconsin MANAGING EDITOR

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On Premise is produced by Nei-Turner Media Group, Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher. Printing is by LSC Communications, Pontiac, IL. For advertising information, contact Louise Andraski, 608-873-8734, louisea@ntmediagroup. com. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices. ©2018 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

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FRONT RAIL COMING SOON TO YOUR HOMETOWN? BY PETE MADLAND, TLW EXECUTIVE DIRECTOR

ecently, I attended a city council meeting in a small town in southern Wisconsin. Members of the local Tavern League asked me to come and help them defend a proposed “point system” the town was considering. They had sent me a copy of the proposed ordinance and it looked very familiar. Proposals like this are not unusual, in fact if I didn’t know better I would swear city officials throughout the state had attended the same seminar somewhere, sometime. I say this because these ordinances have been proposed in several municipalities throughout Wisconsin and they all look very similar. The purpose is to attach demerit points to certain violations spelled out in the ordinance. Once a certain threshold of points is reached — usually two violations — a liquor license shall/ may be revoked or suspended. Among the violations that can result in suspension are 1. Refusal to let law enforcement search premises 2. Illegal gambling 3. Owner/employer manufacturing, distributing, selling or possession of controlled substances 4. Sale to intoxicated person 5. Sale to anyone under 21 not with legal guardian or spouse of legal drinking age 6. Licensee or employer under the influence of intoxicant or controlled substance while on duty 7. Open after hours 8. Failure to maintain order And the list goes on. Here is the problem, as you probably have already noticed, these violations are already cause for revocation or suspension under current law. Local authorities already can act if there is a violation of the laws listed. Of course enforcement becomes more difficult when you have to actually define certain terms used in the ordinance. For instance, what is the definition of an “intoxicated person?” We all know .08 is the level of intoxication to legally operate a motorized vehicle, but it is not a

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SEPTEMBER/OCTOBER 2018

definition for public intoxication. Also, how do you determine “under the influence” for the licensee or bartender? Opposition by members stem from the fear of selective enforcement. If a local police officer has a personal problem with a particular bar owner or bartender he/she could make life miserable. Constant walk-throughs to check for intoxicated customers or to see if the bartender is having a beer could result in a rapid accumulation of points and thus a loss of license. Or maybe law enforcement suddenly decides to enforce gambling laws? How many of our members have a shake-aday or run a 10 board on Packers game day? This could cause serious problems. Look, none of us will defend bad actors in our industry — they make us all look bad. If an owner constantly serves underage persons or has a location that has more than its share of fights and disruptions, they should face penalties. We will not defend them. But my argument against the point system was not about selective enforcement, though I agree it could be a real threat. My argument was practically the opposite. I suggested to the council that the point system actually takes away power from them. I explained that under current Chapter 125 laws, licenses can be revoked or suspended immediately for all intent and purposes. Under their points system it may take two to three violations to accomplish that. Keep in mind any revocation of a license requires due process and a hearing. If the licensee is found guilty, the license may be revoked. But why would the municipality want to wait to act until several violations have been committed? No one wants a community where local law enforcement is viewed as an adversary by segments of the business community. Businesses do not want that nor does law enforcement. I think the point system has the potential to create that type of atmosphere. So keep your eyes and ears open as I am convinced we will see more of these types of proposals spring up around the state. Talk to your councilmen and attend your town hall meetings. Whether you agree or disagree with a point system be aware and be prepared, a proposal may be coming to your hometown soon. By the way, the board voted unanimously to reject the point system. Our members were very happy. It was a win … I think. TLW www.tlw.org

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TAVERN LEAGUE’S SAFERIDE PROGRAM CELEBRATES 33 YEARS T

he Tavern League of Wisconsin’s SafeRide program was established in 1985 and today it’s the largest alternative transportation program in the country to address the issue of operating a motor vehicle while impaired. Found in 62 counties within the state, the program has been nationally recognized by the National Conference of Mayors for its effort to reduce alcohol-related crashes and fatalities. In 2014, the SafeRide Program helped contribute to the lowest number of alcohol-related fatalities in Wisconsin since WWII. Since 2003, Wisconsin has experienced nearly a 50 percent decline in alcohol-related fatalities, and over the same period the SafeRide Program has expanded to offer an almost 150 percent increase in free rides home to TLW patrons. Gov. Scott Walker approved the OWI surcharge in the 201516 state budget, which helps provide funding for the program. Under the law, all persons convicted of an OWI are assessed a

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SEPTEMBER/OCTOBER 2018

SafeRide Surcharge that is dedicated to the SafeRide Program. The cost of the program, however, is shared by funds provided by surcharges on OWI convictions as well as from TLW members. In the past year, participating Tavern League member establishments provided 91,194 free rides home to customers throughout Wisconsin, creating safer roads for everyone. “It’s not a good idea to drive impaired. Our SafeRide program provides an alternative that is safe and free,” says TLW President Chris Marsicano. According to TLW Executive Director Pete Madland, the program’s status as the largest in the country is due to TLW members. “We are very proud of our members who volunteer their time to make the program a success.” For more information on SafeRide, please visit tlw.org and click on the SafeRide link. www.tlw.org

TAVERN LEAGUE OF WISCONSIN SAFERIDE SURVEY 2017-2018 SAFERIDE PROGRAM

NO. OF RIDERS

COST OF RIDES

AVERAGE COST

Adams Ashland/Bayfield Barron Brown Burnett Chippewa Clark Columbia Crawford Dells/Delton Area Dodge Door Eau Claire Fond du Lac Grant/Iowa Greater Northwoods Green Lake Area Jackson Jefferson Juneau Kenosha City Kenosha County Kewaunee County La Crosse Lakeland Langlade Lincoln Madison/Dane Manitowoc Marathon Marinette Marquette Milwaukee Monroe Oconto Oneida Oshkosh Outagamie Ozaukee Pepin Pierce Portage Price Racine City Racine County Rock Sauk Sawyer Shawano Sheboygan South Central St. Croix Superior/Douglas Trempealeau/Buffalo Vilas Walworth Washburn Washington County Waukesha Waupaca County Waushara Wood

627 508 120 2287 35 3827 220 3802 917 1945 920 674 1581 302 1233 1031 175 528 956 167 444 440 6 8304 577 244 1396 3185 2853 2586 2200 509 1164 1877 31 4627 9538 2025 21 289 392 1775 0 1738 230 83 16195 1513 123 681 143 294 975 336 66 367 122 184 20 421 281 1084

$3,429.00 $9,457.00 $1,008.00 $29,150.90 $6,066.00 $19,553.00 $1,906.00 $15,799.00 $4,932.00 $11,110.00 $7,906.00 $5,730.00 $21,977.00 $2,025.00 $11,615.00 $9,469.00 $3,005.00 $3,440.00 $4,502.00 $1,667.00 $4,465.00 $10,965.00 $160.00 $72,439.00 $8,069.00 $3,040.00 $20,940.00 $49,363.33 $26,106.00 $31,106.00 $12,243.00 $7,439.00 $16,096.00 $10,267.00 $625.00 $27,082.00 $72,191.00 $17,257.00 $260.00 $2,762.00 $3,705.00 $12,829.00 $0.00 $42,210.00 $4,310.00 $1,310.00 $18,823.00 $13,617.00 $2,149.00 $4,418.00 $732.25 $2,558.00 $11,139.00 $3,155.00 $862.00 $4,561.00 $3,170.00 $3,365.00 $314.00 $5,071.00 $6,060.00 $3,401.00

$5.47 $18.62 $8.40 $12.75 $173.31 $5.11 $8.66 $4.16 $5.38 $5.71 $8.59 $8.50 $13.90 $6.71 $9.42 $9.18 $17.17 $6.52 $4.71 $9.98 $10.06 $24.92 $26.67 $8.72 $13.98 $12.46 $15.00 $15.50 $9.15 $12.03 $5.57 $14.61 $13.83 $5.47 $20.16 $5.85 $7.57 $8.52 $12.38 $9.56 $9.45 $7.23 $0.00 $24.29 $18.74 $15.78 $1.16 $9.00 $17.47 $6.49 $5.12 $8.70 $11.42 $9.39 $13.06 $12.43 $25.98 $18.29 $15.70 $12.05 $21.57 $3.14

Totals

91,194

$714,381.48

$7.83

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PARTICIPATION

TOTAL MEMBERSHIP % OF MEMBERSHIP

9 16 7 26 4 11 57 20 10 14 21 8 12 8 47 9 13 11 22 12 34 41 2 164 23 51 24 100 79 37 15 14 92 21 5 22 47 60 6 12 28 55 0 40 20 8 79 8 40 32 4 16 32 94 11 76 16 25 6 22 10 29

43 69 60 148 51 80 57 39 42 45 78 60 70 22 175 46 37 41 91 66 110 75 38 164 36 44 54 200 129 99 59 41 210 52 68 68 70 161 48 19 57 105 48 85 51 67 62 49 54 56 39 70 64 94 62 88 42 62 77 72 39 64

1,837

4,472

SEPTEMBER/OCTOBER 2018

21% 23% 12% 18% 8% 14% 100% 51% 24% 31% 27% 13% 17% 36% 27% 20% 35% 27% 24% 18% 31% 55% 5% 100% 64% 116% 44% 50% 61% 37% 25% 34% 44% 40% 7% 32% 67% 37% 13% 63% 49% 52% 0% 47% 39% 12% 127% 16% 74% 57% 10% 23% 50% 100% 18% 86% 38% 40% 8% 31% 26% 45% 41% n

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ABL Update: The Latest Industry News From Washington BY ABL EXECUTIVE DIRECTOR JOHN BODNOVICH

ABL ANNUAL MEETING The 2019 ABL Annual Meeting will take place March 24-26, 2019 at Bally’s Las Vegas Hotel & Casino, and will include a program full of informative speakers, topical issue discussions, industry networking and a series of hospitality events. Additional information – including registration and room rates, speakers, schedules and hospitality events – will be announced in the coming weeks and months. For the latest updates and information on the 2019 ABL Annual Meeting, be sure to visit the ABL website at ablusa.org.

CANNABIS The Wine & Spirits Wholesalers of America (WSWA) announced on July 12 that it has adopted an official policy position in favor of a state’s right to establish a legal, well-regulated, adult-use cannabis marketplace. This announcement marks the first and only time that a beverage alcohol association has supported states’ ability to create recreational cannabis markets. In states where cannabis is or will subsequently be legalized, WSWA calls on the federal government to respect the right of states to legalize cannabis if they adopt cannabis market regulations that meet a framework similar to that governing beverage alcohol. WSWA did state its support for any of the current cannabis bills pending in Congress. WSWA points out that the legal cannabis market continues to expand in the United States, generating $7.2 billion in economic activity in 2016, and that, similar to alcohol, the federal government should give states the power to legalize cannabis, but should ensure they meet an appropriate regulatory threshold. As part of its announcement, WSWA laid out a set of regulations and regulatory principles that would control recreational cannabis commerce and use. The key components are similar to those for beverage alcohol, and include: • A minimum age of 21 for purchase, possession and use, along with penalties for providing cannabis to minors • Establishment of Driving Under the Influence impaired driving standards

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• Licensing of producers, processors, distributors and retailers • Policies to prevent vertical monopoly/integration • Hours and days of sale parity with beverage alcohol • Tax collection and enforcement • Measures to prevent diversion of cannabis to other states • Restrictions on sale/common carrier delivery • Labeling requirements that include potency and health requirements • Testing of formulas to ensure product purity and consistency • Advertising restrictions designed to discourage underage access and promote responsible consumption • Restrictions on health claims on packaging • Establishment of a designated agency overseeing cannabis industry regulation in each state • Penalties for licensee violations on par with the state’s alcohol regulations • Regulations that ensure all products in market can be tracked/ traced to source processor/producer

MUSIC LICENSING On June 28, the Senate Judiciary Committee held an executive business meeting where it amended and approved S. 2823, the Music Modernization Act (MMA), by unanimous voice vote, sending it to the full Senate for a floor vote. The measure seeks to improve the relationship between music copyright holders and music streaming services. Included in the changes was a manager’s amendment that requires the Department of Justice (DOJ) to consult with Congress before filing a motion to terminate a consent decree between the United States and a performing rights society such as ASCAP or BMI. If the Senate passes it, the House will need to approve the updated language. The MIC Coalition, of which ABL is a member, worked with stakeholders in the music community to develop a consensus on the consent decree issue, and applauded the Senate Judiciary Committee for its willingness to include the agreement in the MMA. The bipartisan effort followed a massive push from music users that included the voices of over 1,100 bars, hotels, restaurants and wineries who have asked the DOJ to preserve the ASCAP and BMI consent decrees in order to avoid substantial marketplace chaos. On July 31, the MIC Coalition issued a statement concerning the MMA and the one-year anniversary of ASCAP and BMI announcwww.tlw.org

You already know ing that they are creating a joint database of music works. The statement reads, in part: One year ago this month, due to the important work forged by Congressman Jim Sensenbrenner (R-WI) and Congresswoman Suzan DelBene (D-WA) through the introduction of the “Transparency in Music Licensing and Ownership Act” (H.R. 3350), ASCAP and BMI announced to Members of Congress their intention to create a database of musical works that would feature aggregated data from both organizations to make information about licensing of musical works easier to find. Both organizations agreed that the step was necessary in order to bring clarity around song ownership data. The Performance Rights Organizations (PROs) explained that while the database would be launched in 2018, work had begun in 2016. It has now been a full year since that announcement was made, and we are anxious for a progress report on the status of this important resource that will benefit all music stakeholders.

NATIONAL INSTITUTES OF HEALTH Under pressure that started with a New York Times article and gained momentum into Congressional interest, the National Institutes of Health (NIH) has stopped a $100 million, 10-year study of moderate drinking that was funded in part by the beverage alcohol industry. The decision, which was announced on June 15, followed an internal investigation that found that NIH staff and external researchers had acted improperly by soliciting funding from the alcohol industry and put the credibility of the study in question. The study began in February 2018 through the National Institute on Alcohol Abuse and Alcoholism (NIAAA) and was to receive $67 million in funding from five beverage alcohol companies over ten years. The study’s goal was to determine whether moderate drinking – defined here as a single drink a day – has a health benefit. Conflicting reports on the benefits and dangers of alcohol consumption can be found on a nearly daily basis in the media. www.tlw.org

TIP CREDITS The National Restaurant Association’s Restaurant Law Center has sued the U.S. Department of Labor, seeking to undo a requirement that prevents employers from using a tip credit for side work and other nontipped activities. The lawsuit questions the authority of the DOL to enforce the “80/20 rule,” which states that tipped employees who spend more than 20 percent of their time working on non-tipped work cannot be paid below the non-tipped minimum wage for those duties. The argument hinges on whether a tipped employee’s duties consist of a single, tipped job; or two, distinct jobs involving tipped activity (e.g. waiting on customers) and non-tipped activity (e.g. doing prep work.) The Law Center argues in part that the employees in question have just one job, and side work is a routine part of it. It contends that tips figure into the compensation for that whole job.

IN BRIEF Center for Alcohol Policy: The Center for Alcohol Policy has released a new report, Fake IDs in America: Challenges of Identification and the Critical Need for Training, which identifies current challenges posed by fake IDs; best practices for verifying identification; and measures stakeholders can take to protect against alcohol purchases with fake IDs. Swipe Fees: Foods Co., a subsidiary of the supermarket giant Kroger, stopped accepting Visa credit cards on Aug. 14 at 21 stores and five fuel centers in central and northern California, including in San Francisco and Sacramento, in a dispute over swipe fees. The company said that savings would be passed to customers, who will still be able to use Visa’s debit cards, and Mastercard, Discover and American Express. TLW The American Beverage Licensees is the voice of America’s beer, wine and spirits retailers in Washington, D.C. The ABL represents the Tavern League of Wisconsin and its many members as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States.

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Honors our Nation’s Heroes TLW proudly sponsors trips to Washington D.C. to ensure our military veterans are given the recognition they deserve

BY JENNIFER BRADLEY Photography Courtesy Michael Cullen

n May 2019, South Beloit-based VetsRoll will embark on its 10th journey to Washington D.C. Since its inception and inaugural trip in 2010, nearly 2,000 military veterans from World War II, the Korean War and in 2019, the Vietnam War, will have traveled to Washington D.C. via motor coach. Veterans as well as Rosie the Riveters enjoy camaraderie, socializing and a trip of a lifetime paid for by generous donors, including TLW members. Most importantly, however, co-founder Mark Finnegan says the goal is to offer closure, gratitude and respect for the military journey these American heroes have lived.

HOW IT BEGAN “Our father, Cy, was a World War II Navy veteran who served in the South Pacific. He lost a brutal battle with cancer in January 2000,” says Finnegan. “We always wanted to do something special in his memory; rather than just a funeral, we wanted to give him a legacy.” www.tlw.org

Finnegan’s mother, Barbara, served her country as well during the Second World War. She was a Rosie the Riveter, working in a factory to support the troops overseas, and the Finnegan brothers wanted to include her in this idea too. Finnegan says he and his brother, John, co-owners of the family business, Finnegans’ RV Center in South Beloit, started thinking about the VetsRoll program in 2009 after they were involved in another non-related fundraising effort that generated $12,000 in just a few days. When they heard about the Honor Flight program a short time later, and realized the fundraising potential within their caring community, they had an idea. Within a half-hour, they had the concept outlined for VetsRoll. From the initial planning in February 2010, it only took 60 days to raise $90,000 for the first trip, which took place in May 2010 with 118 World War II veterans and eight Rosie the Riveters. “It went off absolutely perfectly; we came back to Beloit and thought we did our

thing and we’ll go back to selling RVs,” Finnegan says. “But, man, my life has been changed forever because the phone never stopped ringing and vets were signing up for the next year.” Their family attorney helped fast-track 501(c)(3) paperwork to facilitate raising money for the charity and in 2011, they opened up the four-day trip to Korean War veterans. The rest, as they say, is history. In 2019, VetsRoll will make its 10th trip to Washington D.C. with motor coaches departing on Sunday, May 19 and returning on Wednesday, May 22, which is consistent with past years with trips always occurring the week before Memorial Day. Veterans from around the country are encouraged to apply for the trip, which is provided free of cost to them. There is no overhead cost for the entire program, as the entire thing is planned and executed by volunteers. Every single dollar raised is given to the expenses for the veterans attending.

WHAT’S IT LIKE? “One of my most memorable experiences, and there have been a lot of them over the last nine years, was when a World War II

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vet saw his son’s name on the Vietnam Veterans Memorial Wall for the first time,” says Finnegan. “That was unbelievable, and such an emotional release for him.” Thirteen Illinois state troopers and close to 100 motorcycles escort the 10 coach buses with 22 vets and 15 assistants on each trip. Included in the assistants are 35-40 medically trained people, including EMTs, physical therapists, dieticians, even psychologists to help handle PTSD issues.

The escort takes them from South Beloit right down to the Chicago Loop, and when they reach the city’s south side, the Indiana State Patrol takes over and escorts them all the way to Indianapolis. Fire departments show their support on the bridges from Beloit to Indianapolis, Finnegan says. “It’s an amazing thing and just makes these people feel like the heroes they are,” he adds. (continued on page 17)

ROSIE THE RIVETER ROLLS WITH VETS TO D.C. Ninety-seven-year-old Louise Lee lives in Janesville today, but during World War II home was Buffalo, New York. Her husband, Erling, served during the war and after it he was awarded the Purple Heart and Bronze Star. During the war years, Louise worked in an airplane factory, and like so many women, became known as a Rosie the Riveter. Louise says you had to be 21 to work in a factory, and she just happened to be turning that age at the start of the war. Police officers guarded the factory, and the men who knew how to run the machines had to teach the women before they were sent overseas to fight. The machines never stopped, she explains. “Right around the clock we were making airplanes and never stopped during the war. It was a good job and helped the war effort.” Louise’s sister-in-law had been on a VetsRoll trip and was after her to go

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too. “I said with all these young people, they don’t want to see an old lady on a trip,” she laughs. “But my niece said she’d go with me. So, I finally said, ‘Okay, I’ll go.’ I never had such a wonderful time in my life as going with VetsRoll. It was so well organized, I couldn’t believe it.”

me to break down. I wish he was alive to see what’s going on. He wouldn’t believe the way things have changed in the world.”

The trip was educational, and Lee says she enjoyed seeing in person the various memorials and honors for veterans, explaining that many never have the chance to actually see the recognition they are being given.

“When the buses stopped, no one had to look for a seat,” Lee raves. “No one had to wait for food or stand in line. Everyone was served at the same time. I had a lot of fun. They were very lovable, everybody was.”

She says it’s hard to express her feelings about being a part of the VetsRoll trip. “I’m not very good with words, and expressing myself is hard to do,” as she became emotional when explaining her husband’s need to learn to walk again after the war – a process that took 1 1/2 years. “At 65 years old, he passed away,” she adds. “That’s one reason I didn’t want to go because it’s so easy for

Lee says she was amazed at the number of World War II vets who joined her on that trip two years ago.

“The trip was wonderful, and I hope Mark can keep doing it,” she concludes. “It will let people know what happened with all of our men, who died for our freedom. Young people don’t realize what we did years ago. I loved seeing what they’re doing for the vets and announcing it to people that these vets really worked and sacrificed to keep our country free.”

www.tlw.org

An overnight stop in Ohio with a visit to the WrightPatterson Air Force Base and National Air Museum occur on the first day, and then they head to West Virginia and stay another night. On Tuesday, the group is police escorted around to the war memorials and Arlington National Cemetery. Tuesday evening, they do a mail call to present letters to the veterans from schools, 4-H and FFA groups, churches, senior centers and family members. “It’s tearful, but it’s a really important part of that trip,” he says. “This is the best kept secret in America, to tell you the truth. But we kind of enjoy that. We keep a low profile, do our own thing and do it well.”

SUPPORTING VETSROLL Finnegan says the financial support for the program has been astounding and beyond what he or his brother ever imagined as a tribute for their community-minded late parents. The TLW donated more than $50,000 last year, and he says the Orfordville American Legion, located just west of Janesville, did the same, as did a variety of meat raffles in Shopiere, an unincorporated town northeast of Beloit.

From Culver’s stores to independent TLW members, he says it takes more than $400,000 to do this four-day trip. “We’ve been able to do it – every year,” he adds. “Plenty of people are kicking in just to help us get to our goals.” Finnegan is so thankful to assistant Vickie Sheridan-Smith for connecting him to the team at Ott Schweitzer Distributing in Milton. This relationship led him to the TLW and eventually a booth at a recent convention in Wisconsin Dells. “That’s where we got to know each other and it blossomed into a statewide fundraiser last year,” he says. “The sky is the limit once people start understanding what they are supporting.” A number of TLW members chartered a bus and came to Beloit for the VetsRoll 2018 homecoming. Military branches greet them on the trip, the Air Force band plays, other drum and bugle corps as well. “They just treat these people like kings,” Finnegan concludes. “It’s an amazing thing to be a part of.” To learn more about VetsRoll, visit vetsroll.org. TLW

>> Serving All Your Tavern and Restaurant Needs << rfsdelivers.com l tracsdirect.com

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CORPORATE SPOTLIGHT CAMPARI AMERICA

ampari America is the longest continual spirits sponsor of the Tavern League of Wisconsin, having served as a dedicated partner since 2002 when the company was called SKYY Spirits. “At Campari America, we always view ourselves as true partners with our customers,” says Dave Karraker, vice president of marketing – engagement and advocacy, for Campari America. “We want to get as close to them as possible so we can deliver the right products and the right service to help drive their business. We think the Tavern League is critical in helping us build our brands in Wisconsin.” To serve its Wisconsin partners, Campari America offers a diverse, premium portfolio of more than 20 brands, many of which are on-trend with current consumer tastes and trends. “The biggest benefit to working with Campari America is you have access to one of the hottest premium portfolios in the industry with brands like Espolòn Tequila, Wild Turkey, Russell’s Reserve, Campari, SKYY and Aperol,” says Karraker. Some ways bar owners and managers can be successful is by hitting up the trends Campari America is focusing on. For starters, Aperol is on fire across the United States, up by double-digit growth fueled by the popularity of the Aperol Spritz. “We have seen a big increase in consum-

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ers looking for fun, lower-alcohol cocktail options and the Aperol Spritz, with low ABV and bright orange color, matches that need perfectly.” The Aperol Spritz was named “The Drink of the Summer” by the New York Times, Fortune magazine and CNN, and says Karraker, is becoming the most photographed cocktail on Instagram, creating an orange wave across the country. Also on trend at the moment is the flavor of watermelon, as found in SKYY Infusions Sun-Ripened Watermelon. “SKYY Infusions Sun-Ripened Watermelon is breaking records for the brand in terms of retailer orders. Watermelon is a very on-trend flavor at the moment and consumers are loving the fresh, real fruit infusion that SKYY has introduced,” says Karraker. Wild Turkey is benefiting from the current bourbon boom, as well as classic cocktail craze, which has also helped lift Campari with the popularity of the Negroni. Wild Turkey is further supported by actor Matthew McConaughey’s continued collaboration with the brand, having recently released Longbranch Bourbon, which is selling out from coast-to-coast. Espolòn Tequila is also up double digits and has captured the consumer looking for a high-quality 100

percent blue agave tequila at an approachable price. “Looking at all the hottest trends in the industry right now — bourbon, low ABV cocktails, classic cocktails, real-fruit products — Campari America has a product to fit every hot trend,” says Karraker. Campari America is also proud to highlight SKYY Vodka’s roots with its new marketing campaign. Called “Proudly American,” the campaign highlights the fact SKYY was founded in the United States and is made with 100 percent American grain, while celebrating those boldly optimistic individuals who are proud to call America their home. Campari America’s products are distributed by General Beverage across most of Wisconsin; in northwestern Wisconsin, Campari America products are distributed by Saratoga Liquor. “The advantage of working with Campari America is we have one of the strongest premium portfolios in the industry. We have brands that consumers truly want,” says Karraker. “But more importantly, you get to work with a dedicated, passionate team who understands your business and will work hard to help you be successful.” TLW Campari America campariamerica.com

www.tlw.org

MAJOR SUPPORTER of

State and Local Tavern Leagues

PARTNERS IN PROGRESS TAVERN LEAGUE OF WISCONSIN • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Sponsor of the TLW Trip Give-away at TLW Spring Conference & Show • Donor of Large Screen TV at TLW Fall Convention & Show

LOCAL TAVERN LEAGUE PROGRAMS (SafeRide, Golf, Others) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WISCONSIN AMUSEMENT & MUSIC OPERATORS PO Box 259506 Madison, WI 53725 www.WAMO.net www.tlw.org

608.709.1960 608.824.2205 E amanda@wamo.net P F

A complete list of WAMO members can be found at www.WAMO.net. Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament. SEPTEMBER/OCTOBER 2018

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Honor Our Nation’s Heroes Send those who sacrificed so much to Washington, D.C.

4603 DOMAIN DR., MENOMONIE, WI 54751 PH: (715) 235-2151 • (800) 472-2006

The TLW is partnering with VetsRoll Inc.® to send WWII-era and other senior military veterans and “Rosie the Riveters” to Washington, D.C. to view the memorials erected in their honor.

• Tobacco/Cigarettes

• Chemicals

• Nuts/Snacks

• Paper Products

• Beverages

• Deli/Institutional

• Glassware

• Beverages on the gun

• Liquor

2019 will mark the 1965th senior Veteran (and ‘Rosie-the-Riveter’) from 35-States to have made this trip, based from South Beloit, IL

For more information, visit www.vetsroll.org or contact TLW President Chris Marsicano, c.marsicano@yahoo.com or 262-745-4043.

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Supplying Tavern League of Wisconsin Members from Superior to La Crosse & from Hudson to Wausau

www.tlw.org

83rd Annual Fall Convention TLW HOMEGROWN “ONLY IN WISCONSIN”

OCTOBER 1-4, 2018 KALAHARI RESORT Wisconsin Dells

SCHEDULE OF EVENTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . KEYNOTE SPEAKER & SEMINARS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . HOTEL INFORMATION & REGISTRATION FORM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ENTERTAINMENT & HOST LEAGUE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TRADEHSHOW EXHIBITOR LIST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . AUCTION FORM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEMBER OF THE YEAR NOMINATION FORM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.tlw.org

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22 23 24 25 26 28 29 n

2018 fall convention

SCHEDULE OF EVENTS Annual Food Drive: Please bring non-perishable food or a cash donation. MONDAY, OCTOBER 1, 2018 9:00 A.M. to 5:00 P.M. TLW Board of Directors Meeting Guava Room 9:00 A.M. to 4:00 P.M. Food Service Sanitation Course & Exam - Portia Room (Class Registration is open to members and non-members) 12:00 P.M. to 1:00 P.M. Board Lunch - Tamarind Room 3:00 P.M. to 6:00 P.M. Registration & $2 Bill Exchange North Atrium, Reg. Booth 1 8:00 P.M. to Midnight Dells/Delton County Tavern League Welcome Party LOCATION: Bobber’s Island Grill BAND: Country Wide Rock

TUESDAY, OCTOBER 2, 2018 8:30 A.M. to 5:00 P.M. Registration & $2 Bill Exchange North Atrium, Reg. Booth 1

12:00 P.M. to 5:00 P.M. Trade Show - 1 - 8 Convention Center Tournament for TIPAC – Bean Bag Toss 12:00 P.M. to 4:00 P.M. Silent Auction for TIPAC – Tamboti Room 1:00 P.M. to 2:00 P.M. Seminar – Cut Costs & Increase Profits Presented by Rick Sandvik General Session Room 3:00 P.M. to 4:00 P.M. Seminar – Staffing: How to Hire, Train & Retain Presented by Traci Jones General Session Room 8:00 P.M. to 1:00 A.M. Cocktail Party & Costume Contest C, D, E, F Convention Center THEME: TLW HOMEGROWN “ONLY IN WISCONSIN” COSTUME: Wisconsin Original, Sports Teams, Products, etc. BAND: Retro Specz. Sponsored by BMI 9:00 P.M. to 10:00 P.M. Live Auction (Proceeds to DIRECT GIVERS) C, D, E, F Convention Center

8:45 A.M. to 9:15 A.M. Audit Committee - Ebony Room

WEDNESDAY, OCTOBER 3, 2018

8:45 A.M. to 9:15 A.M. Nominating Committee - Empress Room

9:00 A.M. to 4:00 P.M. Registration & $2 Bill Exchange North Atrium, Reg. Booth 1

8:45 A.M. to 9:15 A.M. Rules Committee – Guava Room 9:15 A.M. to 12:00 P.M. General Business Meeting A, B, G, H Convention Center Attendance Drawing Host League Intro – Southern District Vice President Jim Pickett Opening Ceremony – Third District Director and Dells/Delton President Keith Koehler Color Guard Presents Colors President’s Report – Chris Marsicano Secretary’s Report – Erin Pulaski Treasurer’s Report – Tom Dahlen Keynote Speaker – Governor Walker TLW Social Media Presentation Executive Director’s Report – Pete Madland VetsRoll Presentation Special Club Awards Member of the Year Award Attendance Drawing First-Timers Orientation

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9:30 A.M. to 11:00 A.M. General Business Meeting A, B, G, H Convention Center Attendance Drawing ABL Report - Terry Harvath ABL Executive Director John Bodnovich Legislative Report - Scott Stenger Parade of Candidates Good and Welfare Attendance Drawing 9:00 A.M. to 1:45 P.M. Silent Auction – Tamboti Room 11:00 A.M. to 3:00 P.M. Trade Show – 1 - 8 Convention Center 11:45 A.M. to 12:15 P.M. SafeRide Meeting – General Session Room 2:00 P.M. to 2:45 P.M. Vendors Drawings Trade Show Area (Attendees must be present to win)

2:45 P.M. to 3:00 P.M. Exhibitor Booth Drawing Trade Show Area (Exhibitors must be present to win) 3:15 P.M. to 4:00 P.M. District Caucuses: 1st & 9th Districts – Aloeswood 6th District – Mangrove 2nd District – Marula 8th District – Aralia 4:15 P.M. to 5:00 P.M. District Caucuses: 3rd District – Aloeswood 4th District – Mangrove 5th District – Marula 7th District – Aralia 5:00 P.M. to 6:30 P.M. Cocktails with the President – $25 Donation to TIPAC C, D & E Convention Center Sponsored by: The Meyer Brothers

THURSDAY, OCTOBER 5, 2017 8:30 A.M. to 9:30 P.M. Voting – Delegates Only Mangrove Room 10:00 A.M. to 12:00 P.M. General Business Session A, B, G, H Convention Center Attendance Drawing CORE Drawing & Check Presentation Kristen Davis, CORE Gives Audit Committee Report Nominating Committee Report Parade of Candidates Rules Committee Report Host League Drawing Foundation Raffle Trade Show Buyers Raffle Silent Auction Raffle Good & Welfare President’s Closing Remarks DVD Presentation Attendance Drawing 12:00 P.M. Dells/Delton County President’s Reception - Keith Koehler The Keg & Patio Bar & Grill 732 Oak St. Wisconsin Dells, WI 53965 Note: Times and events are subject to change without notice.

www.tlw.org

2018 fall convention

KEYNOTE SPEAKER

Gov. Scott Walker

TUESDAY, 9:15 A.M. TO 12:00 P.M. GENERAL SESSION Scott Walker was raised with a heart for public service, patriotism and hard work. Starting at an early age he was active in school, sports, church and in scouting, where he earned the rank of Eagle. He was also elected to American Legion’s Badger Boys State and Boys Nation programs. In June 1993, Walker was elected to the State Assembly, where he helped lead the way on welfare reform, public safety and educational opportunities. He made history in 2002 as the first Republican to ever be elected to the Milwaukee County Executive office. In this position, Walker worked to reform the scandal-ridden county government and faithfully kept his promise to spend taxpayer money as if it were his own. In 2008, he won re-election with nearly 60 percent of the vote. On Nov. 2, 2010, Walker was elected the 45th Governor of the State of Wisconsin. Inheriting a $3.6 billion budget deficit, $800 million worth of unpaid bills, and an eight percent unemployment rate, he immediately implemented reforms to renew economic revival, fiscal order, and government accountability in Wisconsin. Under his leadership, Wisconsin has enjoyed a budget surplus every year, paid its bills, and helped turn around the economy. Walker became the only governor in American history to survive a recall election on June 5, 2012. He was re-elected in 2014 and sworn into a second term on January 5, 2015. His goals in the second term have included: tax relief for working families and seniors, transitioning people from government dependence to true independence, improving the workforce through better education and training, and ensuring government is more efficient, more effective and more accountable to the people. Walker and his wife, Tonette, have two sons, Matt and Alex.

seminars

2018 FALL CONVENTION TUESDAY 1:00 P.M. TO 2:00 P.M., GENERAL SESSION ROOM CUT COSTS & INCREASE PROFITS Presented by Rick Sandvik, owner Precision Pours It’s no secret that we all want to improve our bottom line. To do so we must increase sales or cut costs, it’s that simple. While increasing sales can be challenging, cutting costs doesn’t have to be. One of the easiest ways to cut costs is through portion control. Rick Sandvik has almost 40 years of experience working with bar owners and teaching best practices for free pouring, using shot glasses and automatic pourers. A veteran of TLW Trade Shows, Rick attended his first convention in 1980. Many of you are familiar with Rick’s company Precision Pours. This is not a sales pitch. Rick will discuss the pros and cons of each portion control method while demonstrating what over pouring is costing you and your business. You’ll learn how to “fine tune” your bar operation and increase profits. If you want to save some real money, spend an hour with Rick and he will show you how.

www.tlw.org

TUESDAY 3:00 P.M. TO 4:00 P.M., GENERAL SESSION ROOM STAFFING: HOW TO HIRE, TRAIN AND RETAIN Presented by Traci Jones, corporate director of human resources, Kalahari Resorts and Conventions Help! Help! Everyone is saying the same thing. “I can’t find any help!” and “Nobody wants to work!” It’s not only in our industry, but everywhere. No matter where you look, you see Help Wanted signs. Traci Jones is the corporate director of human resources for Kalahari Resorts and Conventions, and she will present tips about how to hire, the importance of training new employees and how to keep staff once they’re trained. If you are not having employee issues you can skip this seminar, but if you are like most business owners you should attend. Here is an opportunity to learn techniques that will help you and your business for the long term. Attending will be time well spent.

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2018 fall convention

TLW HOMEGROWN - “ONLY IN WISCONSIN”

TLW Homegrown “Only in Wisconsin” TLW 83RD FALL CONVENTION AND TRADE SHOW

OCTOBER 1-4, 2018 KALAHARI RESORT 1305 Kalahari Dr., Wisconsin Dells • Kalahari Resort & Convention Center

HOTEL

RATES

KALAHARI RESORT – HOST HOTEL

$114- $179 Single/Double Occupancy

1305 Kalahari Drive

Cancellation Policy: Cancel at least

Wisconsin, Dells, WI 53965

72 hours prior to arrival to receive

For reservations, call:

full refund less $25 processing fee.

877-253-5466 and ask for

Less than 72 hours prior to arrival

TLW room block

forfeits entire deposit.

Additional Person $20 – plus taxes

2018 Fall Convention Registration Form Name

Spouse/Guest Name

Signature(s)

Business Name Mailing Address City/State/Zip Business Phone

Home Phone

Email Address: __________________________________________________

Local League This is my first convention

I am a new Member

I would like to contribute $5.00 of this registration fee to: (please check one only)

METHOD OF PAYMENT Total amount Due $

TLW Support

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Wisconsin Tavern League Foundation

MasterCard

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Full Registration……………………………

$50

$70

Signature

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$60

$80

Cardholder Address

One Day Only……………………………… (Circle one Tuesday/Wednesday)

$30

$35

City/State/Zip

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Please complete and mail this form with payment to: TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005 24

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www.tlw.org

2018 fall convention

ENTERTAINMENT

MONDAY NIGHT

COUNTRY WIDE Hailing from Madison, Wisconsin and gaining fast popularity throughout the state, Country Wide is an energetic, fun and engaging cover band that plays modern country, rock and pop. Four lead vocalists make this band truly unique, offering unmatched variety in their shows and beautiful multi-part harmonies. Their own production (sound/lights) creates a one-of-a-kind stage performance. The band covers artists like Luke Bryan; Jason Aldean; Eric Church; Little Big Town; Miranda Lambert; Carrie Underwood; Maren Morris; Shania Twain; Journey; ACDC; Bon Jovi; Nazareth; Georgia Satellites; Buck Cherry; Jimmy Eat World; 3 Doors Down; Black Eyed Peas; Bruno Mars; and Ed Sheeran.

TUESDAY NIGHT

THE RETRO SPECZ Retro Specz is a six member band that plays fun, danceable classic/ retro rock you’re sure to enjoy. They play music everyone knows, and they love to delve into songs with big vocal harmonies that other bands won’t even try. They perform music from the last four decades — everything from AC/DC and ZZ Top, to Journey and REO Speedwagon, to Cheap Trick and The Eagles and many, many more. Their all-star lineup includes guitar, bass, keyboard, saxophone and drums, plus high-powered vocals by lead singers Nicole Rivers and Thomas Morgan. A professional PA and light show featuring a new state of the art digital mixing board only adds to this fun, entertaining show.

YOUR HOST LEAGUE

THE DELLS/DELTON TAVERN LEAGUE The Dells/Delton Tavern League would like to welcome you to the TLW 2018 fall convention. We have a great Monday night party planned at Bobber’s (formerly Marley’s) with Country Wide playing all your favorite music. Holiday Wholesale and Reinhart Foodservice will have awesome food with “Only In Wisconsin” as part of the lineup. We look forward to seeing all of you! The convention committee includes, from left: Vice President Ken Roberts; President Keith Koehler; Secretary Dave Shanks; Membership Director Doug “Claw” Clausen; and SafeRide Coordinator Keshia Gregerson. www.tlw.org

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2018 fall convention EXHIBITOR LIST American Income Life Booth # 5 Laurie Gruber 100 Pintail Dr. Hammond, WI 54015 P: (715) 579-3297 P: (800) 875-9997 ailife.com llgruber@ailife.com Supplemental Life & Health Benefits to Members and Employees Anderson Foodservice Solutions Booth # 90 Tim Schmidt N8W22520 Johnson Dr., Ste. K Waukesha, WI 53186 P: (262) 899-0857 afsreps.com tim@afsreps.com Equipment and Supplies Representative Anheuser-Busch Inc. Booth # 47, 58 Steve Lampert 10 E. Doty St., Ste. 500 Madison, WI 53703 Beer Badger Mats Booth # 10 Nick Filardo P.O. Box 222 Mineral Point, WI 53565 P: (608) 574-3736 F: (608) 987-5441 badgermats.com nick@badgermats.com Commercial Floor Mats & Matting, Anti-fatigue Matting, Kitchen Mats, etc. (Logo and Non-Logo) Badger Mutual Insurance Company Booth # 73 Dan Nigro 1635 W. National Ave. Milwaukee, WI 53204 P: (414) 383-1234 F: (414) 383-1535 badgermutual.com mtheisen@badgermutual.com Personal and Commercial Insurance Bar Rags Drinkwear Booth # 101, 100 Kevin Pelz 5500 Milan Rd, Ste. 250 Sandusky, OH 44870 P: (800) 707-7247 F: (419) 625-6697 barrags.com barrags@aol.com T-Shirts, Sweatshirts

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Baraboo Sysco Food Services Booth # 29 Tony Miller 910 South Blvd. Baraboo, WI 53913 P: (608) 355-8313 F: (800) 942-9417 sysco.com/Baraboo miller.tony@bar.sysco.com Broadline Foodservice Distributor Benedict Refrigeration Service Inc. Booth # 87 Tony Benedict 1003 Harlem St. Altoona, WI 54720 P: (715) 834-3191 F: (715) 834-8533 benedictrefrigeration.com abenedict@benedictrefrigeration.com Refrigeration, Food Service, HVAC Bevmit Booth # 118 Sandra Von Eschen 520 Vine St. Reedsburg, WI 53959 P: (608) 669-6159 bevmit.com sanivone@gmail.com Fleece Sleeve with Pocket to Hold Your Beverage. Keeps Beverages Cold and Hands Warm! Bowling Centers Association of Wisconsin Booth # 25 Yvonne Bennett 21140 W. Capitol Dr., Ste. 5 Pewaukee, WI 53072 P: (262) 783-4292, Ext. 101 bowlwi.com yvonne.bennett@bowlwi.com Trade Association - Bowling Industry for State of Wisconsin Breakthru Beverage Wisconsin Booth # 59, 60, 44, 61 Mark Cirillo 500 W. North Shore Dr. Hartland, WI 53029 P: (262) 617-0504 P: (800) 242-7900 F: (262) 821-0363 edisonwine-spirits.com mcirillo@breakthrubev.com Wine and Spirits Wholesale, Craft Beer Bromak Sales Inc. Booth # 38 Gary Keller E9770 7th St. Clintonville, WI 54929 P: (715) 823-4429 F: (715) 823-7493 broaster.com broaster@bromakinc.com Broaster Company Equipment and Supplies, Broaster Foods, Dish Machines, Cleaners and Chemicals

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Campari America Booth # 23 Erik Schultek 715 Sumac St. Oregon, WI 53575 P: (608) 291-2344 P: (608) 358-4433 (cell) F: (608) 291-2366 campariamerica.com erik.schultek@campari.com Spirits, Skyy Vodka, Infusions, Wild Turkey Bourbon, Tequila, Appleton Rum Captain Kenâ&#x20AC;&#x2122;s Foods Inc. Booth # 81 Tom Traxler 344 S. Robert St. St. Paul, MN 55107 P: (651) 298-0071 F: (651) 298-0849 captainkens.com ttraxler@captainkens.com Made from Scratch Products Beef Chili, Macaroni & Cheese, Taco Meat, Baked Beans CORE Gives Booth # 17 Kristen Davis 40 Burton Hills Blvd., Ste. 200 Nashville, TN 37215 P: (630) 351-1967 F: (630) 351-1968 Cornerstone Processing Solutions Inc. Booth # 45, 46 Brad Palubiak 1600 S. Main St. Oshkosh, WI 54902 P: (920) 651-8888 F: (920) 651-8889 cornerstoneps.net brad@cornerstoneps.net ATM, POS, ECRS, Credit Card Processing and Equipment DeVere Company Inc. Booth # 85 Cynthia S. Shackelford 1923 Beloit Ave. Janesville, WI 53546 P: (608) 752-0576 F: (608) 752-6625 deverechemical.com customerservice@ deverechemical.com Commercial Dishwashers Lease, Sales and Service, Cleaners and Disinfectants, Janitorial Supplies Edge One Inc. Booth # 80 Kris Zahn 161 Business Park Circle Stoughton, WI 53589 P: (608) 873-3311 F: (608) 873-3506 edgeone.com kzahn@edgeone.com ATM Sales & Service, Credit Card Processing

El Cortez Hotel & Casino Booth # 77 Tim Wojciechowski 600 E. Fremont St. Las Vegas, NV 89101 P: (702) 385-5200 P: (800) 634-6703 elcortezhotelcasino.com TWojciechowski@elcortez.net Hotel & Gaming Ember Glo Booth # 72 Judith Kelderhouse 4140 W. Victoria St. Chicago, IL 60646 P: (773) 604-8700, Ext. 202 F: (773) 604-4070 emberglo.com judithk@emberglo.com Charbroilers and Food Steamers Farley Forster Herbenson Group-Baird Booth # 7 Tim Forster P.O. Box 1248 Eau Claire, WI 54702 P: (715) 552-3535 F: (715) 552-3550 farleyforstergroup.com tforster@rwbaird.com Financial Investment Services Flashpoint Designs Booth # 26 Dustin Van Handel 808 Sue St. Little Chute, WI 54140 P: (920) 915-0216 flashpointdesigns.net info@flashpointdesigns.net Custom Dye Sublimation Shirts, Jerseys and Apparel Focus on Energy Small Business Program Booth # 42 Courtney Wojcik 2637 Tulip Lane, Ste. 220 Green Bay, WI 54313 P: (920) 662-1326 F: (920) 562-4177 focusonenergy.com/smallbusiness cwojcik@franklinenergy.com Energy Efficiency Information Forest Floor Foods Booth # 18 Greg Floyd N5014 Northview Rd. Eden, WI 53019 P: (920) 477-6009 F: (920) 477-2035 forestfloorfoods.com peggy@pickledveggies.com Full Line of Mixers, Rimmers, Bitters, Specialty Stuffed Olives, Pickled Veggies and More

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2018 fall convention EXHIBITOR LIST Holiday Wholesale Inc. Booth # 55, 56, 57 Dixie Marquardt P.O. Box 177 Wisconsin Dells, WI 53965 P: (608) 254-8321 P: (800) 333-8321, Ext. 102 F: (608) 254-8003 holidaywholesale.com dmarquardt@holidaywholesale.com Broadline Distributor Offering Paper, Foodservice and Novelty Products Lamers Bus Lines Booth # 49 Erica Dakins 2407 South Point Rd. Green Bay, WI 54313 P: (800) 236-1240, Ext. 10139 P: (800) 236-1240 F: (920) 496-3611 golamers.com ericadakins@golamers.com Wisconsin’s Premier School Bus and Motorcoach Company with 33 Locations Statewide LodgeVision/Star Connection Booth # 86 Chad Strampe S2634 County Rd. BD, Ste. 1 Baraboo, WI 53913 P: (608) 665-1909 F: (608) 234-4302 lodgevision.com anastasia@lodgevision.com HD Distribution, Satellite TV, Internet, Phone Luige’s Frozen Pizza Inc. Booth # 24 Carl Schwibinger W3830 Cty. Hwy. K Belgium, WI 53004 P: (920) 994-4884 F: (920) 994-4624 luiges@live.com Quality Frozen Pizza Mass Appeal Inc. Booth # 1, 2 Thomas G. Wilkinson 2247 Ullmer Ct. Green Bay, WI 54303 P: (920) 469-2000 P: (800) 345-5432 massappealinc.com sales@massappealinc.com Thousands of Advertising Items to Promote Your Business Meyer Brothers LLC Booth # 15 Bob Meyer 301 Cass St., Apt 1 De Pere, WI 54115 P: (920) 639-4488 themeyerbrothers.com robert.meyer@ themeyerbrothers.com Old Fashioned Cocktail Mix

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MillerCoors Booth # 51, 52 Eric Pothast 3939 W. Highland Ave. Milwaukee, WI 53208 P: (847) 851-1417 F: (414) 342-1437 millercoors.com eric.pothast@millercoors.com Beer/Alcoholic Beverages, Cider, Flavored Malt Beverages Nei-Turner Media Group Inc. Booth # 27 Barb Howell 400 Broad St., Unit D Lake Geneva, WI 53147 P: (262) 729-4471, Ext. 115 F: (262) 729-4476 bhowell@ntmediagroup.com Publishing High-quality Print Materials, Visitor Guides, Magazines and Custom Publications Precision Pours Inc. Booth # 75 Tom Highum 12837 Industrial Park Blvd. Plymouth, MN 55441 P: (800) 549-4491 P: (800) 549-4491 F: (763) 694-9343 precisionpours.com tomhighum@precisionpours.com We Manufacture the 3-Ball Liquor Pour Used in Over 2,500 TLW Establishments Pretzelhaus Bakery/Funacho Booth # 28 Ken St. Clair 17565 Evergreen Ct. Brookfield, WI 53045 P: (262) 309-9902 F: (262) 797-0743 pretzelhausbakery.com ken@pretzelhausbakery.com Shelf-stable Pretzels: Lightly Salted and Cinnamon Sugar Pretzels, Cheese Sauces with Warming Equipment Quaker Bakery Brands Booth # 62 Jeff Pearcy 1207 North Mason Appleton, WI 54914 P: (920) 734-9206 quakerbakery.com jhpearcy@quakerbakery.com Homestyle Bakery: Buns, Breads, Rolls and Pizza Crusts Redco Foodservice Equipment Booth # 94 Lesley Duer 5145 S. Emmer Dr. New Berlin, WI 53151 P: (262) 786-1158 redcofoodequip.com info@redcofoodequip.com Foodservice Equipment

Reinhart Food Service LLC Booth # 39 Mike Merrell 1500 St. James St. La Crosse, WI 54603 P: (608) 386-5050 rfsdelivers.com mjmerrell@rfsdelivers.com Broadline FoodService Distributor Equipment Supply Restaurant Technologies Booth # 50 Baily Ranum 2250 Pilot Knob Rd. Mendota Heights, MN 55120 P: (651) 796-1696 rti-inc.com branum@rti-inc.com Automated Frying Oil Management Systems Retail Control Solutions Booth # 103 Robert Schellenbach 806 S. Thurndale Ave. Bensenville, IL 60106 P: (800) 767-2212 F: (630) 521-1994 rcs-usa.com bobs@rcs-usa.com Point of Sale (POS), Video & Security Society/Disher Insurance Booth # 48 Mike Disher 2916 Church St. Stevens Point, WI 54481 P: (715) 344-8383 P: (800) 675-5137 F: (715) 344-4427 disherinsurance.com mike@disherinsurance.com Property and Casualty and Workers’ Compensation Insurance Sportsman’s Redneck Juice Bloody Mary Mix Booth # 6 Ed Fazekas 1958 Riverview Ln. Somerset, WI 54025 P: (715) 760-1093 sportsmansredneckjuice.com ed@redneck-juice.com Three Flavors of Bloody Mary Mix Taylor Enterprises of WI Inc. Booth # 3 Earl Hansen N8108 Maple St. Ixonia, WI 53036 P: (262) 567-7286 P: (800) 242-9510 F: (262) 567-7201 taylorwi.net earl.hansen@taylorwi.net Soft Serve and Cocktail Slush

Tri-Mart Company LLC, Midwest Food & Tobacco Group Booth # 98 Steve Sundby P.O. Box 308 Menomonie, WI 54751 P: (715) 235-2151 P: (800) 874-6278, Ext. 151 F: (715) 235-1643 trimart.com ssundby@trimart.com Wholesale Distributor Tricky Dick Specialty 2 Booth # 31, 32 Robert Manteufel 2209 S. Berry Dr. Appleton, WI 54915 P: (920) 213-6666 Games, Novelties, etc. TRL Int’l. Marketing Group/ Global Vending LLC Booth # 8 Thomas R. Laugen P.O. Box 6233 Monona, WI 53716 P: (608) 332-5447 P: (800) 659-5447 F: (608) 825-8862 trlimg.com thomaslaugen@trlimg.com Bottle Crusher, Air Purification Systems, Video Gaming (Sales, Vending, Service) VetsRoll.org Booth # 13 Mark Finnegan 1777 Gardner St. South Beloit, IL 61080 P: (608) 207-8319 mark@vetsroll.org Fundraising for our Mission to Transport our Service Heroes to Washington D.C. for a Four-day Trip of Honor and Remembrance Viking DJ’s & Viking Party Store Booth # 21, 22 Bob Viking 533 W. Conant St. Portage, WI 53901 P: (608) 742-3009 #2 viking@palacenet.net Novelties, Beads, Hats, Glow Items Wisconsin Souvenir Milkcaps Booth # 14 Walter Bohrer 1860 Executive Dr., Ste. E Oconomowoc, WI 53066 P: (414) 217-1731 F: (262) 968-1849 daytonyoung12@gmail.com Promotional Milk-Cap Pulltabs and New and Used Vending Machines for Pulltabs

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2018 fall convention

TLW HOMEGROWN - “ONLY IN WISCONSIN”

EACH YEAR AT THE FALL CONVENTION, MEMBERS GATHER TUESDAY EVENING FOR

THE TLW LIVE AUCTION.

The TLW Live Auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! In addition to the Tuesday night function, members also have the opportunity to participate in the silent auction that runs Tuesday, Noon to 4:00 p.m. and Wednesday, 9:00 a.m. to 1:45 p.m. In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction Chairperson Judy Vandenhouten helps coordinate the auctions that benefit TLW Support. Donating an item is simple. 1. P lease fill out the form below and mail it to: Judy Vandenhouten E2904 County Road J, Kewaunee, WI 54216 Email: houtrvle@gmail.com Cell: 920-493-4329 2. B ring your item to the registration booth upon arrival to the fall convention. •The auction committee decides if the item will go into the live or silent auction. •All items purchased at the auctions must be paid for by personal check, credit card or cash. Thank you for your contributions!

auction item form

2018 FALL CONVENTION If your league or members will be bringing auction items to the Fall Convention, please complete the form below and send it to the Auction Chairperson Judy Vandenhouten. Donor (Individual name and League) Contact Person Phone (business)

(home)

Please describe the item(s) your members will be donating to the TLW auctions. Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Thank you for your participation! Return this form by Sept. 21, 2018 to Judy Vandenhouten, E2904 County Rd. J, Kewaunee, WI 54216 28

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2018 fall convention

SCHEDULE OF EVENTS

THE TAVERN LEAGUE OF WISCONSIN

MEMBER OF THE YEAR AWARD The award is presented annually to a deserving TLW member at the fall convention. Please take a moment to nominate a member who you feel is deserving of this award. The recipient is chosen based on service to the Tavern League of Wisconsin as well as service to community and family. Many members are qualified to receive this award. The winner of this award receives a paid trip for two to the 2019 annual ABL meeting in Las Vegas. Complete the form and be sure to include any information such as local awards, media coverage, newspaper clippings, endorsements, references, etc. Please send nominations to the TLW office by September 21, 2018. Last year’s member of the year was Dennis “Salvo” Salverson.

member of the year nomination form 2018 FALL CONVENTION Name Business City, State, Zip Local League Please state why you feel this person should receive the TLW Member of the Year Award. (Attach additional information and supporting documentation if necessary.)

Your information: Name Local League Phone Number Date

Thank you for submitting this entry, please return to the TLW office: 2817 Fish Hatchery Rd., Fitchburg, WI 53713. Deadline is September 21, 2018. www.tlw.org

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THE TLW IS A-CHANGIN’ AN UPDATED DIGITAL PRESENCE, NEW STAFF AND FRESH INITIATIVES ADD UP TO BETTER SERVICE TO MEMBERS BY AMANDA N. WEGNER As summer turns to fall, the Tavern League of Wisconsin is also turning over a new leaf, particularly with its digital presence. This includes a new mobile-friendly website, a new-and-improved Facebook presence, the league’s first foray into Twitter, with more to come. “We are really stepping up our game with the website and social media,” says Tavern League President Chris Marsicano, who also owns Delavan’s The Village Supper Club. Adds Teri Barr, who is supporting Tavern League’s website and social media work on a contract basis: “Our members are so busy with their own businesses, we just want to be here to support them in their efforts. We want to be able to quickly help get the word out about items of interest or be here to help them find the answer they need, and often it’s needed right away. The new website, and more ‘social’ social media are great steps to being available on an almost 24/7 basis for our members.” In addition, Tavern League members may have noticed some new faces — and voices — in their contacts with the Madison office. Recent staff hires, within the last year, are helping support the Tavern League and its 70 local leagues around the state. So, what’s all new at the Tavern League of Wisconsin? Here, we cover all the digital changes and introduce the new (and longtime) staffers who keep the organization running. DIGITAL INITIATIVES INCREASE TLW’S WEB PRESENCE, SOCIAL PROWESS At this year’s fall convention, Tavern League members will get the opportunity to check out the organization’s new website, which is currently in development. “We want everything at everyone’s fingertips,” Marsicano says. “From listing the member bars in a certain county to finding out where you need to go for a health inspection or building permit, we want you to be able to find that on the site.”

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He notes that each county league will have its own page, and the site will provide links to local, county, state and federal government and related agencies, such as the Wisconsin Department of Workforce Development, which oversees labor laws. “The new website will be much more user-friendly for TLW members. Simple things like answers to the most frequently asked questions will be easy to find and navigate through quickly,” says Barr. “We want members to feel at ease using the new site and finding any information needed.” The new website was driven, in part, by the need for a more web-friendly online presence. “Most everyone, not just our members, are getting information right on their phone,” says Marsicano. “It’s difficult to maneuver around the [current] Tavern League website, so we wanted to make it easy and practical with a new design.” A new app is also in the pipeline that will offer a more robust experience for both end users and members. The app, says Marsicano, will be coming toward the end of the year. On the social front, Tavern League is working to be “more ‘social’ than ever before!” says Barr. For starters, Tavern League has an all-new Facebook page (find the link in the Follow Us box on page 32). “Unfortunately, we had to scrap the old page,” says Marsicano, “so if you think you like us on Facebook, you probably don’t … at least not the right account. If you think you like us, go look again.” Despite starting over from scratch, Barr and Marsicano are confident the Tavern League’s new Facebook presence will be even more engaging than the old page. “It is robust in sharing news from all around the state impacting Tavern League members as well as photos from various outings and events, including when the local leagues support organizations in the community where they live and work,” says Barr. www.tlw.org

Brand new to Tavern League is Twitter, which will be used to quickly share news and updates. Barr adds that Twitter provides a great way to connect with larger businesses that members may only see at a Tavern League convention once or twice a year. Next on the social list are YouTube and Instagram, although they’re not ready for prime time. Marsicano says the vision for YouTube is to provide short informational videos on hot topics and frequently asked questions, such as music licensing. “We want to tackle the biggest questions people call into our office for,” says Marsicano. “We are still here for you, but we want members to have a resource they can watch at their leisure.” Members are also welcome and encouraged to share information for Tavern League’s social channels at any time. “We want to hear from you!” notes Barr. In addition to stepping up the Tavern League’s social media presence, the organization wants to help members step up their presence and it will be offering members group or one-on-one social media classes at the fall convention. “We want our members to know how to best use social media as a tool for marketing their business. Many of our members aren’t on social media or may be afraid of using it. We are going to get them over the fear,” says Barr. THE PEOPLE THAT KEEP THE TLW BUZZING While some despise it, change is a good thing, and there have been a number of staff changes in the Tavern League office in recent months. Let’s meet the staff, both new and tenured. The most tenured staffer in the Tavern League office, Cindy Roehl continues to serve as the organization’s special projects coordinator. In this role, she’s in charge of a variety of projects and initiatives, including the restaurant manager’s food course, coordinating trade www.tlw.org

shows and conventions, overseeing the new Football FundCrazr, managing the Direct Givers database and more. “I will do anything I can to help the membership and they know it,” she says. With the Tavern League for 20 years, Roehl grew up in the bar and restaurant industry in North Freedom and Wabeno. She says she can relate to members and appreciates the ability to work in the industry. “This has been the most rewarding job a person could ask for. With almost 5,000 wonderful bosses out there, who would not love this job,” she says. “I want to thank the membership for allowing me to have this job and give a thank you to those who appreciate me and believe in me. I hope to see you all at the fall convention in the Dells.

new system. This has been a complicated process from the planning months prior, to the implementing that will continue into 2019. This is exciting news and the Tavern League team has been working hard at perfecting this system to better serve all of our members.” With the Tavern League for about a year, Steven Van serves as the organization’s accountant responsible for financial reporting and payroll. In this role, he not only handles the organization’s finances, but also serves as a liaison to local league treasurers. “The most rewarding part of my job is assisting treasurers when they are overwhelmed with accounting tasks and they may have limited accounting experience,” says Van. “We get through it together.”

Lori Schiek came on as Tavern League’s He is also the SafeRide Program coordiassistant executive director almost two nator, serving as a direct point of contact years ago. In her role, she provides in- for local league coordinators, handling put to strategic decisions that affect the payments to local leagues and getting reimassociation, directing and overseeing bursements from the state grant that supmembership activities and helping to de- port SafeRide. Finally, he handles the orgavelop programs, initiatives and policies nization’s lobbying reporting obligations. designed to increase and retain membership. In Some new and old faces make up the TLW office staff in Madison. fact, she notes that the Back row from left: Teri Barr, social media director/consultant: Pete most rewarding part of Madland, executive director; Cindy Roehl, special projects coordinator; her job is finding ways and Steven Van, accountant and SafeRide Program coordinator. Front row from left: Lori Schiek, assistant executive director and Becca to better the organizaWilliams, administrative assistant. tion from the inside out. Earlier this year, Schiek’s drive for continuous improvement played a large role in adopting Tavern League’s new membership software system. “The staff has diligently merged all membership files to the new system, and the Tavern League is now set up to run special events like League Leaders Day, Legislative Day and conventions out of the new system,” she says. “In the next six months, we will migrate our tradeshow and food course events over to be fully functioning in the

Photo Courtesy Amanda Wagner

The team will also be sharing a few of its own new features, including Monday Member of the Week and Brewers Tavern of the Game winners.

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Van brings a wealth of experience to the Tavern League, having worked as the accounting/HR manager at a large car dealership for 20 years. Becca Williams serves as Tavern League’s administrative assistant, helping out whenever and wherever she is needed, whether that’s sending new member packs, updating the website or preparing binders for board meetings. She is also the first point of contact should you need to call the office for assistance. “I am available for [members] to contact me if they need anything, I try to help out with any questions I know the answers to and direct them to the correct person if I don’t have the answers,” says Williams, who’s professional background is in graphic design and videography. Having started at the end of May, Williams admits that it’s been a challenge to learn the ropes at Tavern League, but it’s a challenge she readily accepts. “No matter how difficult or vast a project or event may seem, thanks to the help of our awesome staff I’m able to learn and understand each new project and we always get it done. It’s so rewarding to finish each project!” says Williams. She adds: “I truly enjoy working here, the staff is amazing, and the members are great, they make you feel like we’re all a team and I love how inclusive everyone is.” The newest addition to the team is Teri Barr, who is serving as the new social media director/consultant, hired on a contracted basis by the Tavern League earlier this summer. In addition to serving the Tavern League organization, she is available to assist members with their digital needs as well. For some, Barr’s name (and voice) might be familiar: For almost 25 years, she worked as an award-winning TV news anchor and reporter, all over the country, including Wisconsin. Along with TV, she’s worked in radio and served as the morning show cohost at south-central Wisconsin’s Classic Hits 94.9 WOLX. “It’s fun making people laugh every morning!” she says. Of her new role with Tavern League, Barr says the most rewarding part of this position is meeting and working with the members. “These are kind, hard-working business owners who put in more hours in a few days than most people do in a week. But when you ask them about it — for some it’s in their blood, others say they wouldn’t want to work for anyone else, and then there are those who just enjoy being a gathering spot in the neighborhood — what they do and why, is impressive.” TLW

FIND US NEW Facebook page: www.facebook.com/TavernLeagueofWisconsin Twitter: @TavernLeagueWIS Have information to share on Tavern League’s social media? Message Teri Barr on either platform or email her at terib@tlw.org.

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Cheers!

E N E R G Y S A V I N G S!

The Small Business Program offers enhanced financial incentives to make equipment upgrades more affordable and put money back in your pocket sooner.

Want to add energy savings to your menu? Visit us at the Tavern League of Wisconsin Fall Convention and Trade Show October 1 - 4, 2018. Stools, Tables, Booths, Outdoor Furniture and Full Line of Bar Supplies.

877.229.6678 focusonenergy.com/smallbusiness

5 Year Frame Warranty Available

ASK ABOUT FREE DELIVERY

REDUCING ENERGY WASTE ACROSS WISCONSIN

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CHICKE N ^ BURGER. Stop by our booth at BUILD the Tavern LeagueYOUR Show to LET’S IDEAL find out more and receive a $5 OFF coupon There’s always something new at Brakebush! on select Brakebush items.

4604 Buffalo Wings

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Chicken is America’s favorite protein – with ‘chicken burger’ menu mentions rising rapidly. To maximize your burger section, start with our all natural, fully cooked Flame-Grilled Chicken Burger and create a craveable, raveable burger. From BBQ to Greek, or simple to signature, this chicken burger does it all. 800-933-2121 www.tlw.org

Find chicken burger ideas at brakebush.com/chicken-burger SEPTEMBER/OCTOBER 2018

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LEGISLATIVE NOTES

MANY MEANINFUL RACES ON THE BALLOT IN NOVEMBER BY SCOTT STENGER, STENGER GOVERNMENT RELATIONS

ith the conclusion of the August primary, candidates now shift their focus towards the quick sprint to the Nov. 6 general election. At the top of the ticket is the race for Governor, and along with state legislative races, voters statewide will also elect a U.S. Senator, Congressional Representatives, Attorney General, 99 Assembly seats and 17 State Senate seats.

GOVERNORâ&#x20AC;&#x2122;S RACE Incumbent Republican Gov. Scott Walker is seeking his third term and will face off against Democratic challenger State Superintendent of Public Instruction Tony Evers, who won a ten person primary. Walker begins the campaign with a significant fundraising advantage over Evers, however, third-party spending will likely even the playing field. Gov. Walker has won both his recall election and his first re-election campaign with similar numbers.

issue for both candidates will be trying to get their message out to voters without it being lost in the other contests on the ballot.

WISCONSIN STATE SENATE Republicans currently hold an 18-15 advantage over the Democrats in the State Senate. Seventeen seats are up for election in November. Senate Democrats are on an upswing after winning two special elections in the last year, and will have a few opportunities for pickups this fall. Democrats plan to target Republican incumbent Sen. Howard Marklein (17th Senate District), and the open 23rd Senate District, currently held by Republican Sen. Terry Moulton who is retiring. Democrats have to defend the 1st Senate District, after Sen. Caleb Frostman defeated Rep. Andre Jacque in a special election in June.

WISCONSIN STATE ASSEMBLY Republicans currently hold a 64-35 majority in the State Assembly. All 99 seats are up for election in November. TLW Members Rob Swearingen, Rob Summerfield and James Edming face opposition and will be working hard to make sure they are reelected along with all other TLW endorsed candidates. TLW

U.S. SENATE Incumbent U.S. Sen. Tammy Baldwin, a Democrat, is seeking her second term. She will face Republican State Sen. Leah Vukmir, who easily defeated Kevin Nicholson in the primary. Baldwin has a substantial cash advantage, and recent polls have shown her with double digit lead over Vukmir. It has been 20 years since voters in Wisconsin have split the top of the ticket between Governor and U.S. Senate.

ATTORNEY GENERAL Incumbent Attorney General Brad Schimel, a Republican, faces off against Democrat Josh Kaul, a Madison attorney and litigator who also once served as an assistant U.S. attorney. Schimel is running for his second term, after previously serving as the Waukesha County district attorney. Schimel has a slight fundraising advantage over Kaul, but the biggest

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LEAGUE PROFILE

Columbia County Tavern League members Mark Rowley, Lester Ray and Lisa Thompson present checks representing the league’s fundraising efforts to representatives of local charities.

COLUMBIA COUNTY TAVERN LEAGUE

itting squarely in south-central Wisconsin, the Columbia County Tavern League works hard to support its 43 members, who are mostly rural area bars and restaurants, says Lisa Thompson, the league’s president, treasurer and SafeRide coordinator as well as manager of LR’s Place in Rio.

Thompson. “We are currently looking into starting a Bar Buddies program in the Poynette area as well.”

The county’s largest city is Portage, and by serving as stopover between Madison, Wisconsin Dells and traffic to and from the Northwoods, Columbia County enjoys its share of tourism business, but it’s also supported by its local patrons too.

Columbia County is also active in supporting charities that keep their funding within the county. Each year, the league supports Special Olympics of South-Central Wisconsin. This year, the league is donating to KAMO, a program that pairs children with adults and teaches them how to hunt, fish, camp and enjoy the outdoors. (Read more about KAMO on page 38.) The league will also donate to River Haven, a homeless shelter in Portage. In the past, Columbia County Tavern League has also given to Hope House of Baraboo, an advocate and shelter for domestic violence, several food pantries and many other nonprofit organizations.

While this league’s recruitment and fundraising activity has slowed down a bit this year as Thompson recovers from lung cancer and having a lung removed in February, Columbia County members have stayed active and charitable. The league’s regular activities include a golf outing in late summer and a bowling tournament in March to help raise money for their general funds. They also host fundraisers to support the county’s multipronged SafeRide program. “We have raffled off a motorcycle and an ATV, and we most recently held a gun raffle to promote and raise funds for our SafeRide program,” says Thompson, who has been involved with Tavern League since 2000 when she became manager of LR’s Place. She initially served as secretary and has served in every position through the years. Columbia County has multiple methods to get patrons home safely. In Portage, a cab company provides SafeRides, while bars in the Lodi area have enjoyed the Bar Buddies service since late 2016. “It is becoming very successful, and we do help them with the cost of rides from the bar to home,” says

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Some rural bars, she adds, use the Good Samaritan system, which is instrumental in these communities as there is no available cab service.

“Even though we are a smaller league,” says Thompson, “we do our best to give back to the county and those organizations that serve the people who live here.” A part of Tavern League for nearly 20 years, Thompson notes that being a member helps ensure that taverns can stay competitive and operate to the best of their abilities. “Being a Tavern League member gives us insight into future problems or exciting new products that are available to us. It also is a great networking tool. When you take advantage of going to convention and actually go to the seminars and listen to the daily meetings, it is amazing the things that you learn,” she says. “Also, the League Leaders Day is a great tool for the leaders in your league to get to know each other and offer different solutions to problem areas in your league.” TLW www.tlw.org

BUSINESS SPOTLIGHT THE DUMP Another thing The Dump is known for, says Jones, is its bathrooms, and how exceptionally clean they are. “I gutted the place after I bought it — I wanted to try to create a new atmosphere. And people tell us they’ve never been in a cleaner bar bathroom. It’s kind of weird, but it’s nice to hear.” Across the board, say Jones and Meagher, the great food, atmosphere, cleanliness and friendly staff have helped solidify The Dump’s business. “I think it’s really about the whole experience,” says Jones. “It’s all helped put us on the map.”

n the sleepy village of Cambria, nestled near the Columbia-Dodge County line, there’s a place that’s known around the state for its burgers, bathrooms and bikes. It’s The Dump Bar, a longtime tavern that owner Jack Jones has been tending for 15 years. “We’ve really built a name for ourselves, and most people know where The Dump is,” says Jones, with manager Katie Meagher adding, “There is nothing in this town. Not even a stoplight. The Dump really puts Cambria on the map.” Known as The Dump since 1974, Jones purchased the establishment in 2003 when he was approached by the family of the prior owners. When he bought it, Jones’s only bar experience was as a patron. “I was not in the tavern business. My business was sitting on the other side,” he says with a chuckle. “But I grew up here in Cambria, and I thought it would kind of be a fun challenge.”

Jones’s annual fundraising bike rally also helps. For 15 years, he has hosted The Dump Run, a daylong event that supports the UW Carbone Cancer Center, along with numerous local charities. The day begins with a poker run, followed by a pig roast, live auction and street dance, all of which raises about $30,000 annually. “I lost my mother and a classmate to cancer around the time I purchased the bar,” explains Jones, who continued The Dump’s TLW association by becoming a member when he purchased the business. “We started this [fundraiser] in their honor.” From the first year with about 110 people on the poker run, the event has grown to include 600 to 700 motorcyclists along with countless visitors and community members. Beyond the annual Dump Run, The Dump has become a place for bike rallies throughout the year. “We truly are a destination here in Cambria,” he says. TLW The Dump 105 West Edgewater St., Cambria 920-348-5733 thedumpbar.com or facebook.com/thedumpcambria

One of The Dump’s calling cards, says Jones, is its menu, particularly its burgers. The menu features 17 different burgers, and each month has its own Burger of the Month. “We sell the heck out of them,” says Jones, noting that he sells 25,000 burgers from The Dump’s small 24-inch-square flat-top grill each year. “It’s kind of silly, but people come in from all over to have them.” For The Dump’s famous burgers, Jones uses a special cut of meat: fresh-never-frozen ground chuck, weighed out to make 8.5- to 9-ounce hand-pressed patties, served on a fresh baked bun from a grocer in Randolph. “They are large, juicy and always fresh … the staff just does an excellent job preparing them.” www.tlw.org

SEPTEMBER/OCTOBER 2018

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CHARITY SPOTLIGHT KAMO WISCONSIN

Kids involved in the KAMO program are exposed to a variety of outdoor activities, including canoeing and an annual learn to hunt event at the MacKenzie Center, a DNR educational site near Poynette.

oday, children seem to be more interested in spending time on their electronic devices than spending time outdoors, creating a generation of children disconnected from the activities of their parents and grandparents. Kids And Mentors Outdoors, or KAMO, wants to counter that. “KAMO is about getting our next generations in the outdoors for just about any outdoor activity you can think of from bird watching to trail hiking to water sports as well as all forms of hunting and fishing. We also enjoy showing the youth our past traditions,” says Bob Brodeur, president of the Lake Wisconsin Chapter of KAMO Wisconsin, which serves Columbia County. KAMO was created by Mark Walters, a syndicated outdoor adventures writer from Necedah, Wisconsin who writes An Outdoorsman’s Journal. Walters recognized the need for an organization in which adult members take children on outdoor activities. “[KAMO] provides an appreciation for the beauty and abundance for the Wisconsin outdoors that we are so lucky to have for our youth and families alike to enjoy,” says Brodeur. “It’s also [an opportunity] to pass down our traditions so they don’t get lost.” At present, says Brodeur, KAMO is seeking more youth to participate in the organization’s events and adult mentors to help mentor the youth and run events and activities. Mentors, who are subject to a background check, are matched with children to help provide them with these outdoor experiences. KAMO’s goal is to give a basic introduction to the sheer joy of the out-

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doors to children who may otherwise not have an opportunity to do so. While there is a membership fee to mentors, there is no charge to any children who participate in KAMO. To generate the much needed funding to keep the program running, KAMO does food fundraisers, such as cooking brats at local venues like grocery stores, American Legion sporting events and other local activities, plus they also host gun, fishing equipment and bowhunting raffles. However, financial support from individuals and organizations like the Columbia County Tavern League are of great assistance to the organization. “These donations help take the burden off the mentors to buy necessary equipment such as park passes, ammunition, fishing equipment, and safety equipment like life vests, helmets and hunter safety courses,” says Brodeur. “[Donations] also help fund our annual learn to hunt event called The Joe Hunt at the Mackenzie Center, north of Madison that provides a deer camp experience for up to 25 kids with their mentors. This event is held at no cost to the kids which is, as you can imagine, a costly endeavor. It is very much appreciated!” To learn more about KAMO Wisconsin, including specific chapters and their activities, visit kamokids.org. TLW KAMO WISCONSIN

kamokids.org KAMO Lake Wisconsin Chapter Facebook Page: facebook.com/ LakeWisconsinKAMO KAMO Lake Wisconsin Chapter website: kamokids.org/map/ poynette-chapter/

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MEET THE DIRECTOR MEET THE DIRECTOR In this column we’ll introduce you to a district director of the Tavern League of Wisconsin. The individual featured is a director representing the league that is highlighted in this issue. For the September-October issue, we’d like to introduce you to Bob Carpenter, 2nd district director.

Q. TELL US A LITTLE BIT ABOUT YOUR BACKGROUND, INCLUDING YOUR FAMILY AND THE LOCATION AND TYPE OF BUSINESS YOU OWN. I decided when I was in high school in Germantown, Wisconsin that I wanted to be in business for myself before I was 25 years old. Without knowing a lot about other businesses, I found myself buying a tavern in Horicon, Wisconsin at the ripe age of 23. Twenty-nine years, one remodel and one addition later, I am still here. I have four boys that helped me out through the years, learning hard work that has helped them all in their current careers. The tavern has grown from a small factory bar with John Deere employees frequenting the place, to a nice stop with a dining room, full kitchen and outside seating. We were featured on television twice last year for our pizzas.

Q. WHAT INTERESTED YOU IN BECOMING A TAVERN LEAGUE MEMBER? HOW LONG HAVE YOU BEEN A MEMBER AND WHAT OFFICES, IF ANY, DID YOU HOLD LOCALLY BEFORE BECOMING 2ND DISTRICT DIRECTOR? The tavern was purchased on Friday the 13th of October, and within weeks, Wally Netzer was in to sign me up as a member of the Tavern League. Having spent much time in taverns in my younger days, and seeing all of the places that were members, it was a no brainer to me to join.

Q. WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUES FACING TAVERN LEAGUE MEMBERS TODAY? Over the almost 30 years in business, the one constant is that nothing is ever constant. Belonging to this organization helps us to see what issues will impact our businesses. Right now, we have to watch how the three-tier system will be changed and what that will do for increased competition – something we didn’t have to worry about when we got into the business.

Q. ARE THERE SPECIFIC ISSUES THAT ARE UNIQUE TO THE 2ND DISTRICT THAT YOU’D LIKE TO WORK ON? With places closing up and places changing ownership, it is a constant battle to keep our membership up. We lost a director a year ago due to falling membership. We have to work as a district to try to get and retain more members so that we can qualify for another director.

Q. WHAT DO YOU ENJOY MOST ABOUT BEING A DISTRICT DIRECTOR? I like being able to get out and meet new people. I like to get to different county events when I know about them and they fit in my schedule.

Q. HOW ELSE ARE YOU INVOLVED IN YOUR COMMUNITY? Being in business in a small town means that you are called on to be on all different committees. I am currently on the Community Development Board, active in the Chamber of Commerce, help out with the Phoenix Group and many different fundraisers. Helping out in the community helps get your name out there and comes back ten-fold. TLW

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I started going to meetings and was soon on the board as Sargent at Arms. I held this position for around nine years when our treasurer sold his place and stepped down. I was elected to fill his shoes and have been our county’s treasurer since January of 2000.

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Four years ago, I was voted in as 2nd District Director. www.tlw.org

SEPTEMBER/OCTOBER 2018

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ACCOUNTING ON TAP NEW QUALIFIED BUSINESS INCOME DEDUCTION: ITS IMPACT ON BARS AND RESTAURANTS BY DAN BERGS, CPA

The deduction reduces your taxable income but not your adjusted gross income on your tax return. The deduction is available whether or not you itemize your deductions. The deduction cannot exceed 20 percent of the excess of the taxable income over net capital gain. If your business has a loss, then the qualified business income in future years will be reduced by the loss amount.

here is a significant new tax deduction taking effect in 2018 under the new tax law. It should provide a substantial tax benefit to individuals with qualified business income from a partnership, S corporation, or sole proprietorship. Many bars and restaurants are organized as these business entities and as such may have some great tax benefits with proper planning. The deduction is 20 percent of your “qualified business income (QBI)” from a partnership, S corporation, or sole proprietorship from trade or business income. Some specified investmentrelated items are not included, for example, capital gains or losses, dividends, and interest income (unless the interest is properly allocable to the business). The trade or business of being an employee does not qualify. Also, QBI does not include reasonable compensation received from an S corporation or a guaranteed payment received from a partnership for services provided to a partnership’s business.

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For taxpayers with taxable income above $157,500 ($315,000 for joint filers), there are additional calculations factored into the deduction. There is a limitation on the amount of the deduction that is phased in based either on wages paid or wages paid plus a capital element. Here’s how it works: If your taxable income is at least $50,000 above the threshold, i.e., $207,500 ($157,500 + $50,000), your deduction for QBI cannot exceed the greater of (1) 50 percent of taxpayer’s allocable share of the W-2 wages paid with respect to the qualified trade or business or (2) the sum of 25 percent of such wages plus 2.5 percent of the unadjusted basis immediately after acquisition of tangible depreciable prop-

erty used in the business (including real estate). So if your QBI were $100,000, leading to a deduction of $20,000 (20 percent of $100,000), but the greater of (1) or (2) above were only $16,000, your deduction would be limited to $16,000, i.e., it would be reduced by $4,000. See below for a helpful resource when calculating the new QBI deduction. This new deduction is complicated and has some planning opportunities that may benefit many business owners that are owners of partnerships, S corporations or sole proprietorships (including LLCs). The complexities of the deduction increase if your taxable income is above the thresholds discussed above. There are some great tax and business planning opportunities with this QBI deduction. Please be sure to contact your tax advisor on these law changes and how they may impact your business. TLW Dan Bergs, CPA is a supervisor in the Tax & Business Services Department with Wegner CPAs LLP. Wegner CPAs LLP has offices in Madison, Baraboo, Waukesha and Janesville. This article is not intended to give complete tax advice, but a general review of the subject matter. You can contact Dan at 608-442-1986 or dan.bergs.@wegnercpas.com.

Taxable income less than or equal to $157,500 (single), $315,000 (joint)

W-2 wage/basis limitations do not apply

Taxable income greater than $157,500 (single), $315,000 (joint) but less than $207,500 (single), $415,000 (joint)

W-2 wage/basis limitations phased in over $50,000/$100,000 range

Taxable income greater than $207,500 (single), $415,000 (joint)

W-2 wage/basis limitations apply in full

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SEPTEMBER/OCTOBER 2018

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FEATURED AFFILIATES MITCHELL NOVELTY COMPANY Ralph Fleege Jr. says that Milwaukee’s Mitchell Novelty Company was established on its namesake, Mitchell Street in 1937, but in the late 1940s it moved to its current location on National Avenue. The company has always been family owned and operated, and Fleege is the fourth generation involved in the company. Mitchell Novelty Company offers any kind of creditoperated amusement device to its customers, including pool tables, dart machines, jukeboxes, pinball machines, photo booths, video games and more. “We service the corner tavern as well as family entertainment complexes, bowling alleys or movie theaters,” Fleege explains. Mitchell Novelty has 15 employees and their service area is predominantly southeastern Wisconsin, from Racine north to Ozaukee County and west to Waukesha County. They’ve been a TLW affiliate member for as long as Fleege can remember, at least 30 years. He says it’s crucial the industry’s peers support each other and stay in touch. “It provides another level of integration by not just making everything about business, but meeting and maintaining relationships above and beyond what other people do,” he adds. He adds that right now dart leagues are strong and pool leagues continue to be up and down. As we move into fall and winter, his priority will be to get pinball leagues up and running. The trends Mitchell Novelty Company sees also change by the location, explains Fleege. “Standard jukeboxes are always great, but it also depends on the bar,” he adds. “If I go to Milwaukee’s east side, pinballs are hot. Other things that are hot are classic video games such as Donkey Kong, Ms. Pacman and Street Fighter.” Due to the high level of online gaming available in homes, these classic games are very popular in the tavern setting, Fleege explains, and he adds, that people say to him all the time that playing in an arcade is a very different experience than at home. Summer days and outdoor activities are dwindling, and Fleege says: “Come September, people are looking for leagues and things to do. There are a lot of places that look forward to these events and we help accommodate that.”

QUAKER BAKERY BRANDS An institution in the state since 1937, Quaker Bakery Brands of Appleton is a leading manufacturer and marketer of home style fully-baked, frozen breads, buns, and rolls servicing leading foodservice distributors and restaurants in the Upper Midwest, according to Regional Sales Manager Jeff Pearcy. Popular with TLW-member businesses are the company’s hamburger buns, brat buns, breads, dinner rolls, pizza crusts and a new line of sprouted breads and rolls. The family-owned and operated business employs about 100 people between its office staff and production team. It markets under the Golden Home® brand to a large variety of retailers and foodservice distributors, but also with the Quaker Bakery™ name to commercial and non-commercial operators via delivery routes in the Fox Valley area. “We’re very much a part of the Wisconsin economy here,” Pearcy says, adding that Quaker Bakery enjoys the role they continue to have in providing the state’s TLW members quality baked goods. Pearcy says the sales have been extremely strong with their new brioche bun and that is just another way the bakery continues to be innovative and offer new items to their customer base. “The main thing we want people to know is that we’re a home style bakery, not a commercial bakery,” he adds. “Our products are as close to the old mom-and-pop bakeries as you can get. We get the golden-brown tops and real soft centers. Buns are irregular sometimes and not cookie-cutter like.” Pearcy says each package of fresh baked goods begins in Quaker Bakery’s 500-pound mixer, one batch at a time. “That’s why the quality is there,” he adds. “It’s just the amount of time it takes to make each batch.” Other new items are the sprouted breads, rolls and pizza crusts which are receiving positive feedback from food service customers. He says they are a healthier option which complements the existing pizza crust line that has 16 grams of protein and only 9 grams of carbohydrates. Pearcy explains that the business recently joined the TLW due to its history as a local Wisconsin company, and they will be attending the upcoming fall convention in Wisconsin Dells. “Once the summer calms down, I’d like to start attending some of the local TLW meetings and be a bit more hands-on in the league,” he adds.

MITCHELL NOVELTY COMPANY

QUAKER BAKERY BRANDS

3506 W. National Ave., Milwaukee, WI 53215 414-645-3254 | mitchellnoveltyco.business.site

1207 N. Mason St., Appleton, WI 54914 920-734-9206 | quakerbakery.com

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SEPTEMBER/OCTOBER 2018

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KESSENICH’S Diane Sorenson, marketing director for Great Lakes Hotel Supply, says that she has been diving deep into learning the Kessenich’s brand since joining the company in July. Lots of changes have occurred in the last year at Kessenich’s Ltd., including moving to a new state-of-the-art culinary facility in Madison and the addition of exciting new leadership.

Super Sports

SafeRide

Breast Cancer

VFW

Larry Turner recently came on board at Kessenich’s as the executive vice president. As a Wisconsin native, Turner brings a fresh vision for the future of the company. His years of experience in manufacturing and production in the cheese industry give him a fresh approach to leading this nearly 90-year-old Madison-based business. Sorenson says a new state-of-the-art showroom and retail space opened this March and is open to the public. It’s nearly 10,000 square feet and includes a fully functional test kitchen. “What this means is if chefs or general managers want to test a new piece of equipment, we can get it in here and they can try it before buying with hands-on experience,” she says.

daytonyoung12@gmail.com 262-510-4513 wimilkcaps.com

In addition, the test kitchen will be used to host fun events such as public cooking classes and meetings for partner organizations, such as TLW leagues. A large conference room outfitted with modern presentation technology is also at the same location in Madison. “We have a really beautiful, well-rounded facility. The larger space allows us to expand our services for food service, equipment and supplies as well as increase our offerings to our residential clients,” Sorenson explains. She says TLW members have looked to Kessenich’s for many years as a source for their disposable items, glassware, small wares, chemicals, etc. She adds that the company also has the ability to manage installs and source large equipment needs for its clients – managing a new build or remodeling job from start to finish. An exciting new offering is the 3-D virtual reality design capabilities for kitchens. “No one else in the region is doing this,” she says. “A chef can put on virtual reality goggles and “walk” around their kitchen before it’s built!” The company plans to continue to focus on the Madison area, increasing its sales force and strengthening existing relationships with customers it has been serving for 90 years. Sorenson concludes by saying that TLW membership and involvement will continue as well. “We will continue to support On Premise — we will be increasing our visibility and we’ll be at the Tavern League trade show this fall.”

Where You Belong Auto - Home - Life - Health - Business

Working with the Tavern League since 1988 REPRESENTING:

Since 1996

Affiliate Member

2916 Church St. PO Box 179 Stevens Point, WI 54481 Tel: 715.344.8383 - Toll-Free: 800.675-5137 - DisherInsurance.com

KESSENICH’S LTD.

3226 Progress Rd., Madison, WI 53713 800-248-0555 | kessenichs.com www.tlw.org

Mike Disher - Matt Disher - Andrew Disher - Michael Disher II SEPTEMBER/OCTOBER 2018

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AFFILIATE MEMBERS TLW AFFILIATE MEMBERS AS OF AUGUST 20, 2018 Ackley Novelty Inc. Allied Games Inc. American Entertainment Services Inc. American Income Life American Welding & Gas Amusement Devices Inc. B & K Bar & Restaurant Supplies Badger Case, An Alliance Technology Co. Badger Mats Badger Mutual Insurance Co. Badger State Events Entertainment Bar Rags Drinkwear Baraboo Sysco Food Services Batzner Pest Control Bay Towel/Linen Rental Bayland Insurance Benedict Refrigeration Service Best Bargains Bevinco Big Game Sports Cards/ Sterling Graphics Bill’s Distributing LTD. Blue Honey Bio-Fuels Inc. B-M Music & Games BMI (Broadcast Music Inc.) Bob Schuchardt Insurance Bowling Centers Association of Wisconsin Brakebush Brothers Brat Stop Products LLC Brew Pub Lotzza Motzza Pizza Bromak Sales Inc. Bullseye Games Capital Brewery Captain Ken’s Foods Card Concepts Merchant Service Cash Depot CCI Merchant Services Central Wisconsin Insurance Associates Chambers Travel Cornerstone Processing Solutions D & D Amusement Games LLC Davis & Kuelthau S.C. Dean’s Satellite & Security Delafield Brew Haus Demon Spirits LLC Devere Company Inc. Discus Disher Insurance Services DTT Edge One Inc.

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El Cortez Hotel & Casino Electronic Performance Systems LLC Elite Hood Cleaning Ember Glo Emil’s Pizza Inc. Fabiano Brothers Farley Forster Herbenson Group Fastsigns of Kenosha Flanigan Distributing Flashpoint Designs Fleming’s Fire I Flipside Coin Machines Inc. Focus On Energy Small Business Foremost Business Systems Forest Floor Foods Freistadt Alte Kameraden Band Game Management Corp. Gimbel, Reilly, Guerin & Brown LLP Glasses, Mugs & Steins LTD. Glavinsured Agency Inc. Gourmet Parlor Pizza Great Lakes Amusements Great Lakes Beverage Great Northern Amusements Grizzly Cooler LLC Gronomics - A Holes Gunderson Linen Health Markets Insurance Agency Heartland Business Systems Heartland Payment Systems Hiawatha Chef, Bar and Janitorial Supply Holiday Wholesale Inc. HSC Business Brokers Illinois Casualty Company Indianhead Foodservice Distributors Inc. Insurance Center Insurance Group Integrated Point Of Sale (iPOS) Jahnke Coin Machine Jimmy Eazy Storage LLC Johnson Brothers Beverage Kavanaugh’s Restaurant Supplies Kessenich’s LTD. Kevcorp International KLB Insurance ServicesIllinois Casualty Lamers Bus Lines Lebby’s Frozen Pizza Lee Beverage of Wisconsin LLC

SEPTEMBER/OCTOBER 2018

Luige’s Frozen Pizza Inc. M & R Amusements & Vending LLC Madcity Cocktails Magnuson Industries Inc. Mass Appeal Inc. MBE CPAs Metropolitan Food Service Equipment Meyer Brothers LLC Michalak Pest Control Midstate Amusement Games Midwest Amusements Midwest Coin Concepts of WI Midwest Insurance Group Milwaukee Brewers Milwaukee Pedal Tavern LLC Minhas Micro Distillery Mitchell Novelty Co. Modern Cash Register Systems Modern Specialty Motion Technology Inc. (Autofry) Murphy Desmond S.C. National Chemicals Inc. Nei-Turner Media Group Inc. New Glarus Brewing Co. NHS Food Service Northern Lakes Amusement Northwest Coin Machine Co. Northwoods By Superior Chemicals Northwoods Cab NuC02 On Mobile Paradise Printing Company Park Ridge Distributing Inc. Parker Insurance Payment Alliance International Pecatonica Beer Company Pehler Distributing Inc. Pepsi Beverages Company Plunkett’s Pest Control PNC Bank POS Partners Precision Pours Inc. Pretzelhaus Bakery/Funacho Primerica Quaker Bakery Brands Quarter Time Racine Amusement Inc. Rally Redco Foodservice Equipment Red’s Novelty LTD. Reinhart Foodservice LLC Restaurant Technologies

Retail Control Solutions Riverside Foods Inc. RJT Limo Rum Runner Tropicana S & S Distributing Inc. Safe Harbor Payment Systems Sam’s Amusement Co. Sanimax USA LLC Saratoga Liquor Co. Inc. Schenck Schmidt Novelty Scott’s Vending Inc. Service Specialists Spooky Beverage LLC Stansfield Vending Inc. Star Connection/ Lodgevision Stevens Point Brewery Superior Beverages LLC Superior Vending Swanel Beverage Inc./Banzai Taylor Enterprises of WI Inc. Tesch Chemical The Bar Rag – SRB Search LLC Think Ink & Design Tim-Todd Services Inc. Toast Inc. Toccata Gaming International LLC Tom Sawyer Amusements Top Hat Marketing Tricky Dick Specialty 2 Tricor Insurance Tri-Mart Co. LLC, Midwest Food & Tobacco Group Triple R Industries TRL Int’l. Mtkg. Group/ Global Vending LLC U.S. Bank Payment Solutions/Elavon U.S. Foods Van Bookkeeping LLC Vern’s Cheese Inc. Vito Fryfilter Inc. Wausau Coin Machines Inc. WI Hospitality Insured Wine Institute Wisconsin Restaurant Association Wisconsin Souvenir Milkcaps Wollersheim Winery & Distillery

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SEPTEMBER/OCTOBER 2018

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NEW MEMBERS TLW NEW MEMBERS JUNE 17, 2018 – AUGUST 17, 2018 DISTRICT 1

Juneau County

Washington County

Oops Earl Els Camp Douglas, WI

Mueller’s Linden Inn Dan Mueller Hartford, WI American Legion Post 522 Hubertus, WI

Kenosha City

Cabby’s Grill & Patio Ray Caballero Fox Lake, WI

Nayarit Inc. Raul Gonzalez Kenosha, WI

Otter’s Inn Trisha Dinkel Randolph, WI

Z’s Sports Bar Zois Inc. Kenosha, WI

Jefferson County

Jackson Clinic Deborah Clark Mauston, WI

What’s The Point LLC Joe Leetzow Fort Atkinson, WI

State Street Tap Claine Clements Mauston, WI

Madison/Dane County

Taverino Dustin Elsing New Lisbon, WI

DISTRICT 5

Kenosha County J Croz Pub & Grub Joe Donile Twin Lakes, WI

Racine County

Red Rock Saloon Dan Deuster Madison, WI

HLL, LLC Therapy Larry Hudson Burlington, WI

Angelo’s Monona Travis Mcgulgan Monona, WI

Lucky Mojos Ben Barels Burlington, WI

Topp’s Hideaway LLC Jonathan Stevens Windsor, WI

South Central

Waukesha County

T & D’s Bar & Grill Tammi Wirth Monticello, WI

Marxpioneer Inn Mark Sobczak Muskego, WI

Walworth County

DISTRICT 3

Postscript Pub Fred Lander Delavan, WI

Dells/Delton Area

DISTRICT 2 Dodge County Chill Zone Liquor Roy Stibb Beaver Dam, WI

On Premise

Bucky’s Den Brad Jesko Dalton, WI

Marquette County Center Tap Douglas Pattridge Wonewoc, WI Summit Ridge Randy Ennis Wonewoc, WI

Crossroads Chateau Vicki Zajda and Todd Perlberg Montello, WI

Waushara County

D & D’s Pub David Moen Yuba, WI

Pioneer Pub & Grub Pat Secor Wild Rose, WI

LA CROSSE CITY/COUNTY

DISTRICT 6 Brown County

Shooter’s Bar David and Lisa Rudrud La Crosse, WI

The Green Room Mike Eserkaln De Pere, WI

DISTRICT 4

KC’s Clubhouse Greg Condos Lake Geneva, WI

Green Lake Area

Riverfront Terrace Kyler Royston Wisconsin Dells, WI

Grant/Iowa County River of Lakes Campground Greg Page and Tania Clark Bagley, WI BK’s Bar Brian Harwick Shullsburg, WI SEPTEMBER/OCTOBER 2018

Manitowoc Casa Mexico Restaurants LLC Marco La Porta Two Rivers, WI Dizzy’s Pub Melanie & Dale Folz Valders, WI

Cheri’s Place Cheri Knoll Green Bay, WI El Presidente Mexican Bar & Grill Marlo La Porta Green Bay, WI State Street Pub of Green Bay Mark Grasse and Tera Hansen Green Bay, WI

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NEW MEMBERS The District Event Center LLC Robert Soik III Green Bay, WI Titletown Brewing Company Brent Weycker Green Bay, WI

DISTRICT 7 Clark County Willard Well Jennifer and Don Tieman Willard, WI

Jackson County

Fox Run Golf Course Amy and Kevin Belland Webster, WI

Ed’s Lounge Larissa Sharkey Milwaukee, WI

Greater Northwoods

Shank Hall Peter Jest Milwaukee, WI

Krash Inn Dan Zizzo Hurley, WI

Flipper’s Cove Renee Phillips Greenleaf, WI

The Melrose Gym Brode Mashak Melrose, WI

Sawyer County

Bert’s Bar Paul Frenn St. Francis, WI

Door County

Pierce County

DJ’s Dock James Arnold Hayward, WI

Lucky Joe’s Jarod Packard Wauwatosa, WI

Chaudoir’s Dock Door County Jim Walker Brussels, WI

The Spillway Tony Vodnik Spring Valley, WI

Vilas County

Oconto County Twisted Family LLC Hugo WIlliam Sobieski, WI

Trempealeau/ Buffalo County

Lanny’s Fireside Lanny Studdard Conover, WI

Tim & Stephanie’s Roadhouse Timothy Piparo Fountain City, WI

Gee O’s Good Time Saloon Chad Wolter Eagle River, WI

DISTRICT 8

DISTRICT 9

Burnett County

Milwaukee County

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Outagamie County Calmes’ Pub Randy and Todd Calmes Kaukauna, WI Ladder House On Main Street Chad Van Daalwyk Little Chute, WI

The Rendezvous Michael Janke Grantsburg, WI

Downer Avenue Wine & Spirits Mark Nord Milwaukee, WI

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On Premise the official publication of the Tavern League of Wisconsin CONTACT:

Louise Andraski, Account Executive louisea@ntmediagroup.com Direct: 608-873-8734 Fax: 262-245-2000 NEI-TURNER MEDIA GROUP

www.tlw.org

FOR ALL YOUR POINT-OF-SALE NEEDS

Basic Registers to Touch Screen Terminals SALES • SERVICE • SUPPLIES • RENTALS

Modern Cash Register Systems Neenah • 920.749.8007 www.ModernCashRegister.com

Cash Register Service Co. Inc. Milwaukee • 414.447.6200 jcluckow@crsmilwaukee.com SEPTEMBER/OCTOBER 2018

On Premise

FALL BACK!

Remember to Set Your Clocks Back! Daylight savings time ends on the first Sunday in November, so remember to set your clock BACK an hour at 2:00 a.m. on Sunday, Nov. 4. Section 175.095(2), Wis. Stats., states that daylight saving time begins at 2:00 a.m. the second Sunday in March and ends at 2:00 a.m. the first Sunday in November. As such, clocks are set ahead one hour at 2:00 a.m. the second Sunday in March. Thus taverns would close at 3:30 a.m. daylight saving time on this date. On the first Sunday in November, the clocks are set back an hour at 2:00 a.m.; bars gain an extra hour and must close at 2:30 a.m. regular Central Standard Time.

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On Premise

800.423.EDGE (3343)

SEPTEMBER/OCTOBER 2018

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Cellular Solutions

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www.tlw.org

LOCAL LEAGUE UPDATES GOLF OUTING BENEFITS WISCONSIN BADGER CAMP

MERRILL LOBSTERFEST SUPPORTS SAFERIDE

The Grant/Iowa County Tavern League’s annual golf outing on Monday, July 30 at Dodge-Point Country Club was a huge success, raising $5,000 for Wisconsin Badger Camp. The league has a long history of supporting and partnering with the non-profit organization, which provides a positive natural environment where individuals with developmental disabilities can learn about their surroundings and realize their full potential.

On July 28, more than 1,500 people attended Merrill’s annual LobsterFest hosted by Ballyhoos Bar and Eatery in Merrill. The event is sponsored by Tomahawk/Merrill Tavern League and the Merrill Police Department to benefit the area SafeRide program. This year the event raised $8,700 for the program.

Shown from left: Jerry Day, 3RD district director; Sean Henninger, Grant/Iowa County Tavern League; Brent Bowers, Wisconsin Badger Camp; Cory Sokol, Dodge Point Country Club; and Pete Madland, TLW executive director.

SPECIAL CLUB MEMBERSHIP PLATINUM CLUB MEMBERS OSHKOSH CITY TAVERN LEAGUE OUTAGAMIE COUNTY TAVERN LEAGUE PORTAGE COUNTY TAVERN LEAGUE TLW 3RD DISTRICT

Shown above is TLW Executive Director Pete Madland and this year’s Lobster Queen.

FUNDRAISER FOR AMBULANCE SERVICE On Saturday, July 7 the Pepin County Tavern League held a nine-hole golf fundraiser at Rolling Greens Golf Course in Durand for the Durand Municipal Ambulance Service. The event raised $11,683 for the local organization. Shown from left: Jeff Bechel, director, Durand Ambulance; Sharon Berger, Pepin County Tavern League SafeRide coordinator; and Sharlene Dock, Pepin County Tavern League secretary/treasurer. TLW

TLW 5TH DISTRICT

GOLD CLUB MEMBERS DODGE COUNTY TAVERN LEAGUE DOOR COUNTY TAVERN LEAGUE MANITOWOC COUNTY TAVERN LEAGUE TLW 7TH DISTRICT

SILVER CLUB MEMBER AL REPP

ANNUAL MEMBERSHIP LEVELS PLATINUM $1,000 Annual Membership Level GOLD $500 Annual Membership Level SILVER $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221

www.tlw.org

SEPTEMBER/OCTOBER 2018

On Premise

ADVERTISER INDEX Anheuser-Busch Inc...............................................................................7

Nightclub and Bar Show .......................................................................2

anheuser-busch.com

ncbshow.com

B&K Bar Supplies................................................................................33

Redco Foodservice Equipment...............................................................6

bandkbarsupplies.com

redcofoodequip.com

Bar Rags Drinkwear............................................................................45

Reinhart Food Service..........................................................................17

barrags.com

rfsdelivers.com

Brakebush Brothers.............................................................................33

Riverside Foods...................................................................................35

brakebush.com

riversidefoods.com

Campari America..................................................................................9

Society Insurance.................................................................................41

camparigroup.com

societyinsurance.com

Cornerstone Processing Solutions..........................................................6

Sysco Foods.........................................................................................13

cornerstoneps.net

sysco.com/baraboo

Disher Insurance..................................................................................43

US Bank...............................................................................................39

disherinsurance.com

usbank.com

Edge One.............................................................................................48

VetsRoll...............................................................................................20

edgeone.com

vetsroll.org

Emil’s Pizza..........................................................................................33

WAMO................................................................................................19

emilspizza.com

wamo.net

Forest Floor Foods...............................................................................45

Wisconsin Souvenir Milk Caps......................................................43, 50

forestfloorfoods.com

milkcaps.com

Focus on Energy..................................................................................33

Wisconsin Wine & Spirit Institute.......................................................51

focusonenergy.com Holiday Wholesale Inc.........................................................................32 holidaywholesale.com Jim’s Specialties....................................................................................50 Halo.com/jim-flynn Kessenich’s LTD...................................................................................20 kessenischs.com Mass Appeal Inc..................................................................................48 massappeal.com Midwest Food and Tobacco Group.....................................................20 midwestftg.com MillerCoors Inc...................................................................................52 millercoors.com Modern Cash Register Systems............................................................47 moderncashregister.com

On Premise

SEPTEMBER/OCTOBER 2018

Promotional Products

1000’S OF ITEMS FOR YOUR ADVERTISING PENS • CALENDARS • APPAREL • BAR TOKENS

Many American Made Products Halo Rep. - Jim Flynn Janesville 608-758-3470 or Cell 608-201-2055 Email: jimsspecialties@yahoo.com Website: www.halo.com/jim-flynn

Wisconsin Souvenir Milkcap

PULLTAB PROMOTIONS

Great Proﬁts Employee Incentive Program Used Pulltab Machines Available More Info: 262-510-4513 daytonyoung12@gmail.com www.wimilkcaps.com www.tlw.org

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On Premise

SEPTEMBER/OCTOBER 2018

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Avg. Analysis fl. 96 oz.)cals, 96 cals, 3.2g carbs, <1gprotein, protein,0.0g 0.0g fat. fat. Avg. Analysis (12 fl.(12 oz.) 3.2g carbs, <1g