On Premise - September/October 2022

The Official Publication of the Tavern League of Wisconsin SEPTEMBER/OCTOBER 2022 TLW.ORG FALL CONVENTION & TRADE SHOW KALAHARI RESORT, WISCONSIN DELLS OCTOBER 3-6, 2022 Honors HeroesHonors TLW Heroes ALSO INSIDE: Taking Control of Inventory The Latest News from Washington and Madison

•Contributions and support from individual WAMO members

•Contributions to SafeRide Program, Golf and Others

•Active Participation and

INPARTNERSAttendancePROGRESSAcompletelistofWAMOmemberscanbefoundatwww.WAMO.net.HostsoftheWorld’sLargestDartTournament&theNation’sLargestPool Tournament. WISCONSIN AMUSEMENT & MUSIC OPERATORS PO Box Madison,259506WI53725 www.WAMO.net P 608.709.1960 F 608.824.2205 E amanda@wamo.net

•Sponsor of the TLW Trip Give-away at TLW Spring Conference & Show

LOCAL TAVERN LEAGUE PROGRAMS (SafeRide, Golf, Others)

SUPPORTERMAJOR of State and Local Tavern Leagues

•Co-sponsor of TLW Legislative Day

•Underwriter of TLW Video on Jobs and Employment

TAVERN LEAGUE OF WISCONSIN

•Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC

•Matching Funds from WAMO to Tavern League Locals

•Donor of Large Screen TV at TLW Fall Convention & Show

SEPTEMBER/OCTOBER 2022 n On Premise n 3www.tlw.org SEPTEMBER/OCTOBER 2022 VOLUME 40, NO. 5 The Official Publication of the Tavern League of Wisconsin DEPARTMENTS President’s Perspective 5 Corporate Members 6 ABL Dispatch 16 Legislative Notes ................................... 19 By the Book 20 League Profile 22 Corporate Spotlight 23 New Members & Affiliate Members 24 Industry Trends 27 Advertiser Index .................................... 30 118 FEATURES Taking Control of Inventory ............... 8 Today’s tavern owners can boost profits by making inventory management and product ordering more efficient and effective. 86th Annual TLW Fall Convention and Trade Show Preview ............. 11 Here’s your sneak peek for what to expect at the convention in Wisconsin Dells. Kalahari Resort & Convention Center, Wisconsin Dells October 3-6, 2022 • Schedule of Events and Host League • Keynote Speaker, Seminars and Entertainment • Challenge Coins and Trade Show Exhibitors • TLW Live Auction SOCIALIZE WITH US

Jerriann Mullen Nei-Turner Media Group jem@ntmediagroup.comInc.

On Premise (ISSN #1051-4562) is a bimonthly publication of the Tavern League of Wisconsin Inc., 1818 Parmenter St., Ste. 300, Middleton, WI 53562, Phone: (608) 270-8591.

SOUTHERN DISTRICT VICE PRESIDENT Keith Koehler

SOUTHERN ZONE VICE PRESIDENT Jennifer Collison

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NORTHERN DISTRICT VICE PRESIDENT Nancy Lorbetske PAST PRESIDENT Chris Marsicano

On Premise is produced by Nei-Turner Media Group Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Gary Nei, Chairman; William Turner, President; Barbara Krause, PrintingPublisher.is

by LSC Communications, Pontiac, IL. For advertising information, please contact Danielle Letenyei at (608) 438-6996 or danielle@ntmediagroup.com. Subscriptions included in TLW membership dues; nonmember subscriptions cost $15 per year. Postmaster: Send address corrections to the Tavern League of Wisconsin Office, 1818 Parmenter St., Ste. 300, Middleton, WI 53562. Periodicals postage paid at Madison, WI and other additional offices.

NORTHERN ZONE VICE PRESIDENT Donn “Dino” Amundson

PRESIDENT Keith Kern

©2022 Tavern League of Wisconsin Inc. Permission to reprint must be secured in advance of publication, and credit given to author and On Premise.

EASTERN DISTRICT VICE PRESIDENT Don Mjelde

CENTRAL ZONE VICE PRESIDENT Paul Salzwedel

MANAGING EDITOR Carrie Mantey Nei-Turner Media Group Inc.

ADVERTISING REPRESENTATIVE Danielle Letenyei Nei-Turner Media Group danielle@ntmediagroup.comInc.

EASTERN ZONE VICE PRESIDENT Tim "Tippy" Tomchek

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GRAPHIC DESIGNER AND ADVERTISING COORDINATOR

4 n On Premise n SEPTEMBER/OCTOBER 2022 www.tlw.org ANNUAL MEMBERSHIP LEVELS PLATINUM $1,000 Annual Membership Level GOLD $500 Annual Membership Level SILVER $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at (608) 270-8591. SPECIAL MEMBERSHIPCLUB PLATINUM CLUB MEMBERS 5TH DISTRICT TAVERN LEAGUE OSHKOSH CITY/WINNEBAGO COUNTY TAVERN LEAGUE OUTAGAMIE COUNTY TAVERN LEAGUE PORTAGE COUNTY TAVERN LEAGUE GOLD CLUB MEMBERS DOOR COUNTY TAVERN LEAGUE OCONTO COUNTY TAVERN LEAGUE

TREASURER Todd Giraud

The primary elections were quite interesting, and we were a bit more aggressive than past years as we tend to not endorse until the field is set. I would like to commend Vinny Egle and Chanz Green, both members of ours, for putting their hats in the ring. Now that the ballot is set, we can take a closer look at the races and make recommendations, along with further endorsements. Legislatively, this year, we are going to have to be on top of our game and we have already started to identify key issues. It is my intent to continue

As we inch closer to our Fall Convention & Trade Show, we are in full swing on the planning. Wisconsin Dells and the Kalahari are always a great time, and we are anticipating a possible record crowd. This year’s theme, TLW Honors Heroes, will showcase all the brave individuals who protect or serve us on all levels.

A

SEPTEMBER/OCTOBER 2022 n On Premise n 5www.tlw.org

s the summer starts to shift and transition to fall, I hope all of you had a busy and successful season. Since my last column, things have not slowed on my end, as I have been steadily on the road continuing to meet more and more members. Some of my friends have even jokingly asked where the next stop on the Tavern League golf tour is! Thank you to all the leagues that have invited me to participate in their events.

PERSPECTIVEPRESIDENT’S

Aside from golfing, things have continued to stay steady on the day-to-day operations. Our last full board meeting in Minocqua was very productive, as our committees have been meeting to discuss and prepare recommendations on an array of subjects. As you may have heard, we recently met virtually as a full board to discuss the future of our building. After much discussion and advice from professionals within the market, we voted unanimously to put the building up for sale. At the time of this writing, we are also very close to the hiring of our new executive director.

aggressively this year, while also working with our industry partners to make things happen.

Additionally, I continue to receive calls about issues with distribution and product shortages. We are still trying to work with distributors to address some of these issues or at least get some answers. Plans are in the works to meet with them again in the near future.

Keep your local league newsletters and correspondence com ing. I enjoy reading about the great things you are all doing locally. I will continue to travel around the state, visiting as many leagues as possible, so please continue to keep me informed on meetings or events.

Now I’m going to get back to soaking up what’s left of the summer, and enjoy a few beers on the pontoon I’m currently writing this article on. Hope to see you all either at the state golf tournament or in October during convention!

TLWKeithCheers!KernPresident

American Beverage Licensees (ABL) was finally able to have its first annual meeting since COVID-19. Though it is our national charter, we still represented with over a dozen members attending in New Orleans this past July. Several of our members were honored and awarded plaques, and our very own Pete Madland was awarded the very prestigious President’s Award for his many years of service to ABL. Congratulations again, Pete! It’s more than well-deserved. I was also nominated and voted to the ABL Executive Board, and will be joining Terry Harvath in that role.

As we inch closer to our Fall Convention & Trade Show, we are in full swing on the planning. Wisconsin Dells and the Kalahari are always a great time, and we are anticipating a possible record crowd. This year’s theme, TLW Honors Heroes, will showcase all the brave individuals who protect or serve us on all levels. Registration is still open and can be done on our website, tlw.org. The main hotel block is already full, but additional lodging information can also be found on our site. I promise to be punctual — I’m not getting stuck in Mexico this time!

Anheuser-Busch

MEMBERSCORPORATEBRONZESILVERMEMBERSMEMBERSMEMBERS

GOLD

BRONZESILVERSPONSORSSPONSORSSPONSORS

Support Those Who Support our Association

Wisconsin Amusement & Music Operators, Inc.

SUPPORT THOSE WHO SUPPORT OUR ASSOCIATION groups for their support, and encourage others not on the list to participate. Any business interested in joining should call (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

DIRECTORYMEMBERSHIP2012WISCONSINOFLEAGUETAVERN

GOLD

PLATINUM MEMBERS

6 n On Premise n SEPTEMBER/OCTOBER 2022

GOLD BRONZESILVERSPONSORSSPONSORSSPONSORS

Anheuser-Busch

PLATINUM SPONSORS

SUPPORT THOSE WHO SUPPORT OUR ASSOCIATION

5 DIRECTORYMEMBERSHIP2012WISCONSINOFLEAGUETAVERN

and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

Wisconsin Amusement & Music Operators, Inc.

Make sure to thank these groups for their support and encourage others not on the list to participate. Any business interested in joining should call the TLW office at (608) 270-8591 for more information regarding the benefits of the different categories. Remember to “support those who support us.”

PLATINUM SPONSORS

SEPTEMBER/OCTOBER 2022 n On Premise n 7www.tlw.org VetsRoll extends a heartfelt THANK YOU to the Tavern League of WI Members and YOUR Customers Your continuing belief and support of our program has allowed us to provide CLOSURE*GRATITUDE*RESPECT to more than 2,000 American heroes, since 2010!! We are back with a special trip this October 16 19, 2022 for Veterans 85+!

Mark Babich, owner of Liquor Control Systems of Illinois (LCSI), says theft is one of the main inventory management-related concerns within the tavern arena. He specifies, “I do not mean people simply grabbing bottles and walking out the door. I see theft as kind of a gray area when bartenders overpour, or serve their friends and family, and do not collect money for products dispensed or

8 n On Premise n SEPTEMBER/OCTOBER 2022 www.tlw.org

“With thin margins, managing costs is truly vital to the success of any tavern or bar. Therefore, inventory control and tracking should not be viewed as optional or as an inconvenience, but rather as a vital business function, every bit as important as bank deposits.”

consideration for proper inventory control is simply the amount of inventory a bar or tavern is carrying. An example of this is bottles that an establishment has had on its shelves for years, but that no customers are purchasing or consuming. “Especially with the high cost of alcohol in current economic conditions, making sure that you are properly stocked and collecting all the revenue for every drink served is very important,” Babich says.

Babich warns, “Carrying every flavor of every alcohol can incur excessive costs, too. If you need flavor-infused vodkas, try to use the best of each flavor or stick to one brand. You do not need to carry multiple brands in the same flavor, in my opinion. Figure out which one your customers like and stick with that.”

avern o wners like to be in charge of their own destiny. You determine the perfect location, you build up your inventory, you train your employees on proper pouring techniques and you invest in advertising, but you are still looking for additional ways to increase your bottom line.

“With thin margins, managing costs is truly vital to the success of any tavern or bar,” agrees Marcus Calverley, vice president of Kessenich’s . “Therefore, inventory control and tracking should not be viewed as optional or as an inconvenience, but rather as a vital business function, every bit as important as bank deposits.” He describes inventory waste or shrink as items poured, but not charged for, stolen, accidentally broken, etc. Shrink can also refer to product a bar purchases that lingers in inventory or doesn’t sell until it is finally intentionally discarded.

T

In the simplest of terms, inventory control involves having greater oversight over a tavern’s stock of inventory being sold. And thanks in part to advancing technology and industry best practices, today’s tavern and bar owners can boost profits by making inventory management and product ordering more efficient and effective.

— Marcus Calverley, Kessenich’s

Anotherserved.”

Tools to use

Business owners should have a firm understanding of their inventory and associated costs at all times — and the good news is that it doesn’t have to be complicated. It can be as simple as a weekly count, tracked through a simple Excel “Allspreadsheet.youneed is an item list and associated costs to know how much money is sitting on your shelves,” Calverley says. “From there, true visibility becomes available by using the point-of-sale (POS) system at the business. [You can decipher] what sells the most, what’s sitting on the shelves, what seems to be ‘disappearing’ and more.”

By Maura Keller

Taking Control of Inventory

Because liquor distributors often offer bulk or volume discounts, tavern owners frequently purchase too much inventory. But having excessive amounts of alcohol on hand without an easy way of tracking bottles can be an easy target for theft and breakage.

On the horizon

As with most industries, there are always advancements in technology to help streamline a business’ processes and beverage technology for the tavern is no exception. Babich believes there will be further integrations in automation with inventory management and dispensing systems that not only control the amount of alcohol being dispensed, but also make sure the product is being captured by the POS system.

SEPTEMBER/OCTOBER 2022 n On Premise n 9www.tlw.org

In addition to properly managing inventory, tavern owners should ensure their employees aren’t overpouring, giving away or otherwise discounting product. One good approach in handling this concern is to establish core values for your business and clearly communicate these values to your employees.

“If anything, I think there is an increased demand and interest in this level of service; so in the end, it all comes back to training and inventory control,” he concludes. TLW

“Once these values are determined, use them as a guide to hire, promote, terminate and make every decision for your business,” Calverley says. “From there, the key is training, training, training. Overpouring is rarely a product of any malicious intent, and is usually a symptom of poor training and misunderstanding. Many new bartenders simply operate under the misconception that most patrons want stiff drinks, when the truth is that patrons want, above all else, familiar and tasty beverages.”

Remember, there is no way to guarantee that any person pouring alcohol does not go over or under the threshold, regardless of who they are. Bartenders, managers and owners are all susceptible to it.

Calverley also points out that the hard truth is there are simply some bad employees out there — and being “big brother” and micromanaging, which many owners feel is necessary to protect their bottom line, can have the opposite of the intended effect. “It can create toxic work environments, low staff morale and high turnover,” he says. “The better path is to hire people who align with your core values, train them well, and trust but verify they do their jobs ethically.”

“I would go a step further and say that everyone who dispenses alcohol over- or under-pours,” Babich says. “The only way to guarantee a perfect pour is to use a liquordispensing system, such as Berg liquor control systems. After 18 years of being in the marketplace, I have never seen a customer who uses a Berg liquor system not see a significant reduction in liquor cost and a simultaneous increase in revenue capture at the point of sale.”

“The industry has been looking for a true wireless dispensing solution,” according to Babich. “As of now, though, the technologies that exist are cost-prohibitive in this marketplace. As these technologies become more common and less expensive, I think we will see a true wireless liquor control solution.”

In some areas, automation and robotics are also right around the corner for the tavern industry. “The human element, in some locations, is being removed from the equation by robot bartenders, beverage machines and premade cocktails poured from a tap,” Calverley says. “However, I’m a believer that ‘what is old is new again.’” While these advancements may work well and achieve success in niche concepts, Calverley has a hard time believing that the desire to interact with human staff and bartenders, watch a beverage being made and appreciate the true craft that is mixology will ever truly cease.

“While they do not work for every location, due to concept and expense, options like Berg liquor controls are very effective,” acknowledges Calverley. “This is a company that has created a dispensing system, much like a soda gun, for liquor and mixers. Pouring amounts can be precise and tracked by the ounce. The up-front cost can be intimidating, but the return on investment on a true inventory control system is extremely high.”

10 n On Premise n SEPTEMBER/OCTOBER 2022 www.tlw.org Naked Wings Traditional Bone-In Wings Boneless Wings WINGS www.brakebush.comSamplethemat Booth #70 at the Tavern League of WI Save $5.00 per case on select wing products. Ask your Brakebush sales rep for more details! BACK!AREFALL SHOW

SEPTEMBER/OCTOBER 2022 n On Premise n 11www.tlw.org Honors HeroesHonors TLW Heroes 86th Annual FALL CONVENTION & TRADE SHOW Oct. 3-6, 2022 Kalahari Resort & Convention Center Wisconsin Dells, WI • Schedule of Events and Host League • Keynote Speaker, Seminars and Entertainment • Challenge Coins and Trade Show Exhibitors • TLW Live Auction

• Video Wrap-Up of the Convention

11 a.m. to 1:30 p.m.

• Keynote Presentation: I’ll Drink to That: Exploring Wisconsin’s Historic Taverns and Breweries

12 p.m. to 5 p.m.

• Good and Welfare

Dells/Delton Area Tavern League President’s Reception

$25 Donation to TIPAC for Admission

511 E. Adams St., Wisconsin Dells

Silent Auction Benefiting TIPAC

Location: The Keg & Patio Bar & Grill

Registration and $2 Bill Exchange

District Caucuses 5 p.m. to 6 p.m.

• Charity Presentations

9:15 a.m. to 12 p.m.

Tuesday, October 4

• Attendance Drawing

• New Board Announcements and Swearing in

11 a.m. to 3 p.m.

Trade Show

• Host League Drawing

• President’s Closing Remarks

Presented by: Molson Coors Beverage Company

8:30 a.m. to 3 p.m.

7 p.m. to 12 a.m.

Registration and $2 Bill Exchange

3:30 p.m. to 4:30 p.m.

• Nominating Committee Report

Exhibitor Booth Drawing

Host League

3 p.m. to 6 p.m.

• Opening Ceremony

• Special Club Member Recognition

• Parade of Candidates for the Spring 2023 Elections

2 p.m. to 2:45 p.m.

Note: Times and events are subject to change without notice.

• Buyer Raffle Drawing

• First-Timers Orientation

Location: Monk’s Bar & Grill at the Wilderness

Pictured from left to right are: Ken Roberts, Keith Koehler, Dave Shanks, Doug “Claw” Clawson and Keisha Gregerson.

General Session

League Leader and SafeRide Program Meeting

12 p.m.

• Attendance Drawing

8:30 a.m. to 5 p.m.

9:30 a.m. to 11 a.m.

TLW Board of Directors Meeting

General Session

• ABL Update from Executive Director John Bodnovich

9 a.m. to 5 p.m.

6 p.m. to 1 a.m.

8 p.m. to 9 p.m.

Foundation Meeting 12 p.m.

Nominating Committee Meeting

Silent Auction Benefiting Tavern Industry Political Action Committee (TIPAC)

TLW Live Auction Benefiting Direct Givers

Wednesday, October 5

• Good and Welfare

• TLW Updates from the President, Secretary and Treasurer

President’s Reception

Seminar 2: Before You Hit the Trails: Understanding Wisconsin’s ATV/UTV Regulations

Trade Show

Sponsored by: Wollersheim Winery & Distillery

Registration and $2 Bill Exchange

• Attendance Drawing

• Member of the Year Award Presentation

Dells/Delton Area Tavern League Welcome Party

Vendor AttendeesDrawingsmustbe present to win. 2:45 p.m. to 3 p.m.

10 a.m. to 12 p.m.

• Foundation Raffle Drawing

Presented by: Wisconsin ATV/UTV Association

General Session

8:45 a.m. to 9:15 a.m.

732 Oak St., Wisconsin Dells

2 p.m. to 3 p.m.

TLW Heroes

Food will be served from 6 to 8:30 p.m. Shuttle service will start at 5 p.m. Drivin’ Blind will entertain, covering bands from the ‘70s, ‘80s, ‘90s and today.

11:45 a.m. to 12:15 p.m.

The Dells/Delton Area Tavern League is excited to host the 2022 TLW Fall Convention & Trade Show. TLW Honors Heroes is not only our theme, but also a reflection of our Foundation’s mission. What a great way to show off the work of the TLW! Also, be sure to get your Challenge Coins (check out Page 14) — a visual representation of our conference theme and a dedication to those who help.

9 a.m. to 4 p.m.

12 n On Premise n SEPTEMBER/OCTOBER 2022 www.tlw.org

• Welcome

12 p.m. to 2:30 p.m.

Thursday, October 6

12:30 p.m. to 1:30 p.m.

Food Safety Class and Exam: The class and exam are open to members and nonmembers. Preregistration is required.

Monday, October 3

• Attendance Drawing

The Retro Specz, a popular six-piece classic rock cover band from Madison, will perform rock music from the last four decades. Band sponsored by Broadcast Music Inc. (BMI)

Tuesday Night Party

• Legislative Update from TLW Lobbyist Scott Stenger

2022 Fall Convention & Trade Show Schedule of Events and Host LeagueHonors HeroesHonors

• Operations Update from TLW Managing Director Karie Krantz

Exhibitors must be set up to win.

THE DELLS/DELTON AREA TAVERN LEAGUE

Seminar 1: Maximizing Your Profits with Beverage

• Silent Auction Drawing

or

Tuesday, October 4, 12:30 to 1:30 p.m.

For

EntertainmentSeminars

Tuesday, October 4

The all/utility-terrain vehicle (ATV/UTV) industry has seen a lot of growth, but certain challenges could impact the future of ATV/UTV registration programs. The presenters will discuss these issues and share ideas, plus cover regulations on Wisconsin roads, trails and water that apply to ATV/UTVs, boats and snowmobiles.

BEFORE YOU HIT THE TRAILS: UNDERSTANDING WISCONSIN’S ATV/UTV REGULATIONS

McCain® SureCrisp™ fries are crafted to stay hot and crispy in transit keeping both your customers and your bottom line happy more information contact your local McCain Foods sales rep, John Von Rueden at jvonrueden@coregroupsales.com Stacey Fraser at stacey.fraser@mccain.com

From the rhythm section of Bob McNurlan and Tyler Johnson to the guitar of Todd Madland to the vocals of Keith Koehler (owner of The Keg & Patio Bar & Grill, and president of the Dells/Delton Area Tavern League), Drivin’ Blind will entertain on Monday evening. They excite from the first until the last song, covering bands from the ‘70s, ‘80s, ‘90s and today with songs from Bon Jovi, Sammy Hagar, Cheap Trick, Tom Petty, Green Day, Steve Miller, BoDeans and many

I’LL DRINK TO THAT: EXPLORING WISCONSIN’S HISTORIC TAVERNS AND BREWERIES

Keynote, Seminars and Entertainment Honors HeroesHonors Heroes

Themore.Retro Specz, a popular six-piece classic rock cover band from Madison, will perform rock music from the last four decades — everything from AC/DC to ZZ Top — on Tuesday night. Other covers include Journey, Cheap Trick, Styx, The Cars, Lynyrd Skynyrd, Boston, REO Speedwagon, Pat Benatar, Fleetwood Mac and many more of your favorites!

Join author Jim Draeger as he leads you through a suds-filled exploration of evolution and change in Wisconsin’s beer and bar culture based on his award-winning book, “Bottoms Up: A Toast to Wisconsin’s Historic Bars and Breweries.” Trace the social, cultural and technological changes brought about by liquor regulation, brewing innovation, temperance, and the 19th and 21st amendments on Wisconsin’s unique tavern culture.

TLW

Presented by: Molson Coors Beverage Company

Tuesday, October 4, 2 to 3 p.m.

Keynote

Presented by: Jim Draeger, Author, “Bottoms Up: A Toast to Wisconsin’s Historic Bars and Breweries”

MAXIMIZING YOUR PROFITS WITH BEVERAGE

Photo circa 2006

SEPTEMBER/OCTOBER 2022 n On Premise n 13www.tlw.org

or visit www.mccainusafoodser vice.com/takeout-and-deliver y

2022 Fall Convention & Trade Show

Presented by: Randy Harden, President, and Rob McConnell, Vice President, Wisconsin ATV/UTV Association

Join members of the Molson Coors sales management team as they walk you through strategies that can help you become more profitable through beer sales. The team will provide real exam ples and comparisons of everyday features, and show you how to position and price your promotions to maximize your return. On-premise specialists will share examples of creative features that are proven to increase your ring and get the most out of every customer visit.

Join the Challenge: Coins Being Sold at Fall Convention

Honors HeroesHonors

TLW Heroes Honors HeroesHonors TLW Heroes

14 n On Premise n SEPTEMBER/OCTOBER 2022 www.tlw.org AD-TABS/Face Card Promotions Allstate Liquor & CornerstoneCommunityCapitalBroaster/Bromak/SumpterBrewBreakthruBrakebushBlueBarRagsBadgerBadgerB&KAnsayAnheuser-BuschAmericanCapitol-HustingWine/CompanyIncomeLifeInc.&AssociatesBarSuppliesMatsMutualInsuranceCompanyDrinkwearHoneyBio-FuelsBrothersBeverageGroupPubLotzzaMotzzaPizzaSalesBreweryBusinessDevelopmentProcessingSolutions

WollersheimBank/ElavonWinery & Distillery

2022 Fall Convention & Trade Show Exhibitors

may be purchased as part of the TLW Fall Convention & Trade Show registration process. Purchase the coins to keep and challenge fellow TLW members, or honor one of your heroes (law enforcement, fire safety, medical, etc.) by gifting a coin to them. All profits from the Challenge Coins will be donated to a to-be-named organization in line with the TLW Honors Heroes convention theme.

*Source: Wikipedia

U.S.

challenged must immediately produce the coin for their organization, and anyone failing to do so must buy a round of drinks for the challenger and everyone else who has their challenge coin. However, should everyone challenged be able to produce their coin, the challenger must buy a round of drinks for the Challengegroup!*Coins

The following companies have already committed to exhibiting at the 2022 Fall Convention & Trade Show, with more to follow. Register and connect with them one on one at the trade show in Wisconsin Dells!

Riverside Foods

2022 Fall Convention & Trade Show Challenge Coins

Don’t see your company on the exhibitor list and want to join us at the trade show? Contact Will Mossa at wmossa@tlw.org to reserve your booth.

The TLW is pleased to honor military and law enforcement heroes with a special Challenge Coin offered for sale as part of the TLW Fall Convention & Trade Show. A Challenge Coin is a small coin or medallion bearing an organization’s insignia or emblem, and carried by its Themembers.challenge begins with the drawingchallengerthecoin,andslappingorplacingthecoinonatableorbar.Everyonebeing

The House of Insurance Holiday Wholesale HSC Business Brokers J&J Snack Foods Magnuson Inc. Master ModernMcCainSalesFoodsCashRegister Systems

Country Maid DeVere Company Inc. Edge One Ehler GreaterGeneralEmil’sElevate97InsurancePizzaBeverageInsurance Service Corp.

2022 Fall Convention & Trade Show Exhibitors

SAFE Bar Network

Sanimax

TaylorStarSenecaSelectSpaceUSAPartitionsFoodsBusinessMachinesEnterprisesofWI Inc.

Tricky Dick Specialty 2

Molson Coors Beverage Company Nei-Turner Media Group

Precision Pours

TRL International Marketing

Questions? Call Judy Vandenhouten at (920) 493-4329

*All items purchased at the auctions must be paid for by personal check, credit card or cash.

*The auction committee decides if the item goes into the live or silent auction.

SEPTEMBER/OCTOBER 2022 n On Premise n 15www.tlw.org

In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more. Auction chairperson Judy Vandenhouten helps coordinate the auctions that support our political action

Donatingcommittees.anitemis

Thank you for your contributions!

Please Donate Items for the Fall TLW Live Auction Holiday Wholesale, Inc. 225 Pioneer Drive • PO Box 177 Wisconsin Dells, WI 53965 800 • 333 • •••••www.holidaywholesale.com8321CompetitivePricingOn-LineOrderingScheduledSalesVisitsComprehensiveAccrualProgramsSpring&FallShowEvents Honors HeroesHonors TLW Heroes

Or email it to houterville@gmail.com

As is tradition, the TLW Live Auction is the main event during the Tuesday night party, with members enjoying bidding, toasting and dancing. Attendees can also participate in the silent auction during the day on Tuesday and Wednesday.

1. Please mail it to: Judy Vandenhouten E2904 Hwy. J, Kewaunee, WI 54216

2. Bring your item to the registration booth upon arrival to the Fall Convention & Trade Show.

simple:

TLW president elected to ABL Executive Committee; Pete Madland recognized with award

16 n On Premise n SEPTEMBER/OCTOBER 2022 www.tlw.org

American Beverage Licensees (ABL) celebrated its 20th anniversary of representing independent on- and offpremise beer, wine and spirits retailers at the ABL Annual Meeting July 10-11 in New Orleans. The annual meeting also saw the election of a new slate of leadership to the ABL Executive Committee, including TLW President Keith Kern of Jimmy’s Saloon in Superior. He will serve as an at-large member, joining at-large member Terry Harvath of the Wishing Well Bar & Grill in Appleton on the ABL Executive Committee.

Annual meeting attendees heard from an array of speakers from the public and private sectors who covered a wide range of topics. Industry analysts Danny Brager and Dale Stratton provided an overview of beverage industry trends and economics, and where the beverage business is headed. Chris Black from Falling Rock Tap House of Denver, Colorado, shared his views on how bars and taverns can compete with taprooms, while J.T. Griffin, a former lobbyist for Mothers Against Drunk Driving, offered perspective on impaired driving laws and regulations based on his deep policy

With the passage of the Inflation Reduction Act of 2022, Congress is largely finished with its work until it returns in the fall when it will tackle legislation to fund the government before legislators leave Washington, D.C., to

As ABL executive director, I spent time on stage interviewing Dave Christman of the National Beer Wholesalers Association about trends in state alcohol policy, and talked with Carrie May from the Alcohol and Tobacco Tax and Trade Bureau (TTB) on TTB priorities — including the Treasury Department’s report on competition in the alcohol industry. Harry Schuhmacher and Sarah Barrett of Beer Business Daily and Wine & Spirits Daily, respectively, closed the general session with their reflections on a range of issues from ready-to-drink (RTD) products to other emerging trends in the marketplace.

ABL also recognized former TLW board member and Executive Director Pete Madland with the ABL President’s Award for his more than four decades of service to ABL, its predecessor associations and the Tavern League. Madland received a standing ovation from his peers and colleagues during the ABL Honors Luncheon.

ABL DISPATCH — THE LATEST INDUSTRY NEWS FROM WASHINGTON

experience. Attendees also learned about the issues facing liquor law enforcement agencies from Carrie Christofes of the National Liquor Law Enforcement Association.

(Remaining) congressional outlook

BY JOHN BODNOVICH, ABL EXECUTIVE DIRECTOR

ABL recognized former TLW board member and Executive Director Pete Madland with the ABL President’s Award for his more than four decades of service to ABL, its predecessor associations and the Tavern League. Madland received a standing ovation from his peers and colleagues during the ABL Honors Luncheon.

4. If we have an opportunity for curbside dining, is that space considered our premises?

“This would inject real competition into the credit card market — opening the door for new market entrants, such as current debit-only networks, encouraging innovation and enhanced security, creating backup options if a network crashes, and exerting competitive constraints on Visa and Mastercard’s fee rates,” according to a press release.

“Under the CCCA, the Federal Reserve would issue regulations, within one year, ensuring that banks in fourparty card systems [Visa, Mastercard, American Express and Discover] that have assets of over $100 billion cannot restrict the number of networks on which an electronic credit transaction may be processed to less than two unaffiliated networks, at least one of which must be outside of the top two largest networks.

Have you talked to your member of Congress? With members of Congress returning to their districts, now is a great time to speak with them about issues you care about or, even better, invite them into your business for a tour to see first-hand the impact you have on your community. Please contact ABL if you are interested in setting up an in-district meeting this summer with your senator or member of Congress.

SOCIETY INSURANCE

Every industry comes with its own unique set of challenges when it comes to insurance, and the food industry is no exception. As you shop for the best coverage for your business, consider these seven questions when consulting an insurance agent.

5. How and when do local liquor laws apply to my bartenders?

There’s big news on the payment card policy front! On July 28, Sens. Dick Durbin (D-IL) and Roger Marshall (R-KS) introduced the Credit Card Competition Act (CCCA), legislation that would give bar and tavern owners who accept credit card payments the ability to process many Visa and Mastercard cards over different networks. This is a development that is two years in the making, and a positive step forward in improving credit card transparency and competition for beverage licensees.

2. What kinds of coverage are unique to the risks restaurants face?

Long-standing industry expertise means that nobody understands the unique challenges of protecting your hospitality business better than Society Insurance. Offering tried-and-true specialized programs, we are proud to provide comprehensive coverage for restaurants and bars.

ABL has long championed increased competition in the payment card industry and addressing the negative impact of increasing credit card fees on beverage licensees. This issue has only become more acute since the COVID-19 pandemic, and the onset of the subsequent inflationary climate in which bars and taverns are operating. ABL previously supported

1. What carriers do you represent that specialize in the food service industry?

What would the bill do? The bill would direct the Federal Reserve to ensure that giant credit card-issuing banks offer a choice of at least two networks over which an electronic

campaign for November elections. A lame-duck session may loom after the elections, but it remains to be seen what Congress will take up at that time.

6. What is the claims process like?

SEVEN ESSENTIAL QUESTIONS TO ASK AN INSURANCE AGENT

3. How will my coverage apply to off-site events?

ADVERTISEMENT it’s all in the details Find an agent & request a quote at societyinsurance.com TRIED-AND-TRUE RESTAURANT & BAR COVERAGE WITH NO SURPRISES. SMALL DETAILS. BIG DIFFERENCE.

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Credit Card Competition Act introduced

7. What factors will affect my coverage and price?

credit transaction may be processed, with certain exceptions. “The legislation would give small businesses a meaningful choice when it comes to card networks and it would enable innovators to gain a foothold in credit cards,” says Durbin.

SEPTEMBER/OCTOBER 2022 n On Premise n 17www.tlw.org

“ABL acknowledges that NPRM 210 may be part of a dutiful response by TTB to the Department of the Treasury report, ‘Competition in the Markets for Beer, Wine and Spirits.’

A newfound interest in antitrust and competition issues by the Federal Trade Commission (FTC), and bipartisan concern in Congress with Big Tech antitrust issues have opened the door for a discussion about economic discrimination in the alcohol beverage industry. ABL has been part of that conversation, offering the perspective of independent beverage licensees. This has included outreach to Congress and direct lobbying. TLW

Unlike state-based alcohol policy, which is enshrined by the 21st Amendment of the Constitution, a national standard that balances the privacy interests of consumers with hospitality businesses makes sense. ABL will continue to work with legislators and their staff to make sure the legislation does not move forward without those stipulations being fixed.

ABL is the voice of America’s beer, wine and spirits retailers in Washington, D.C. ABL represents the TLW and its many mem bers, as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States.

Opposing economic discrimination against small beverage businesses

“The report does not justify modifying longstanding and effective regulation that has allowed for phenomenal industry growth and consumer satisfaction under a regulatory structure that relies on a finely calibrated Constitutional balance at the state and federal levels.”

On July 20, the U.S. House Committee on Energy and Commerce marked up the American Data Privacy and Protection Act (ADPPA). ABL previously weighed in with a letter to the committee, acknowledging its “efforts to develop federal data privacy legislation.” ABL has been involved in collaborative efforts with other aligned groups to provide specific comments and legislative language to improve the bill, including changes to ensure that customer loyalty programs are protected.

a similar bill, commonly known as the Durbin amendment, which became law in 2010, and requires that merchants have the ability to choose from at least two unaffiliated debit card networks when routing transactions.

Privacy bill marked up and passed by House Energy and Commerce Committee

This summer, ABL sent a letter to the U.S. Department of the Treasury expressing concerns regarding the Department of the Treasury’s findings in the “Competition in the Markets for Beer, Wine and Spirits” report. ABL wrote, “We are concerned that the Treasury Department — through the TTB — is preparing to propose new federal rules that would have an adverse impact on a well-functioning and competitive industry that plays an important role in local communities across the country.

ABL has been working as a founding member of the Main Street Competition Coalition (MSCC) to bring Congress and the Administration’s attention to competition issues in the alcohol industry, and encourage the enforcement of the Robinson-Patman Act. Large national chains often have the size and dominant market power to demand access to products and favorable pricing that small beverage licensees don’t get.

On July 25, ABL submitted a letter commenting on the TTB’s Notice No. 210: Standards of Fill for Wine and Distilled Spirits. The proposal would add 10 additional authorized standards of fill for wine or, as an alternative, eliminate all but a minimum standard of fill for wine containers, and all but a minimum and maximum for distilled spirits containers.

ABL comments on Standards of Fill proposal

However, parts of the bill pertaining to federal preemption of state laws and private rights of action are challenging for small retail businesses to support. ABL is working to address language in the bill that would allow trial lawyers to sue bars and liquor stores for privacy law violations — even if they didn’t commit them — seeking cash settlements in lieu of expensive litigation.

TLW members should be on the lookout for more information and grassroots activation on this legislation. It’s important to bring attention to and create support for this bill. It is a bottom-line and fairness issue for all beverage licensees, and is sure to be fiercely opposed by those in the financial service sector. Senators are already hearing from the banks and credit card companies, and we need to make sure they hear from us as well.

ABL supports efforts to promote a competitive alcohol industry — including addressing increasingly common inter-tier competition retailers are facing from suppliers … but given the growth of the industry and the success of alcohol suppliers, it is difficult to see that the already recently adjusted standards of fill are such an impediment to competition as to warrant additional change.”

ABL sends letter to Treasury Department on industry competition report

18 n On Premise n SEPTEMBER/OCTOBER 2022 www.tlw.org

As ABL’s letter states: “ABL’s view on Notice of Proposed Rulemaking (NPRM) 210 is similar to the perspective it shared in letters responding to NPRM 183 and NPRM 182 on October 30, 2019. ABL recommends that no changes be made to current ‘standard of fill’ requirements for wine and distilled spirits containers.

Why should bar owners care about federal privacy legislation? If you are a tavern owner who keeps a list of customer email addresses for loyalty programs or to provide information about events at your bar, you have a stake in the privacy conversation. State and federal privacy legislation that seeks to protect consumers may call for government fines or allow for litigation against your business by customers if you are not in compliance.

Assembly District 44 Spencer Zimmerman Sue Conley*

Senate District 29 Cory Tomczyk Bob Look

Assembly District 30 Shannon Zimmerman* Sarah Yacoub

SEPTEMBER/OCTOBER 2022 n On Premise n 19www.tlw.org

Assembly District 43 Marisa Voelkel Jenna Jacobson

Assembly District 74 Chanz Green John Adams

Congress District 2 Erik Olsen Mark Pocan* Congress District 3 Derrick Van Orden Brad Pfaff Congress District 4 Tim Rogers Gwen Moore* Congress District 5 Scott Fitzgerald* Michael Van Someren Congress District 6 Glenn Grothman* Congress District 7 Tom Tiffany* Richard Ausman Congress District 8 Mike Gallagher*

Assembly District 25 Paul Tittl*

Assembly District 90 Micah Behnke Kristina Shelton* Assembly District 91 Josh Stanley Jodi Emerson* Assembly District 92 Treig Pronschinske* Maria Bamonti Assembly District 93 Warren Petryk* Alison Page Assembly District 94 Ryan Huebsch Steve Doyle* Assembly District 95 Chris Woodard Jill Billings* Assembly District 96 Loren Oldenburg* Jayne Swiggum Assembly District 98 Adam Neylon* Christina Barry Assembly District 99 Cindi Duchow* Alec Dahms

WHO DOES THE TLW ENDORSE?

Attorney General Eric Toney Josh Kaul*

Senate District 3 Angel Sanchez Tim Carpenter* Senate District 5 Rob Hutton Jessica Katzenmeyer

Assembly District 89 Elijah Behnke* Jane Benson

Lieutenant Governor Roger Roth Sara Rodriguez

Secretary of State Amy Loudenbeck Doug La Follette* State Treasurer John Leiber Aaron Richardson

Senate District 21 Van Wanggaard* Senate District 23 Jesse James Senate District 25 Romaine Quinn Kelly Westlund Senate District 27 Robert Relph Dianne Hesselbein

Assembly District 5 Joy Goeben Joseph Van Deurzen

Assembly District 9 Ryan Antczak Marisabel Cabrera*

Assembly District 71 Scott Soik Katrina Shankland* Assembly District 72 Scott Krug* Criste Greening Assembly District 73 Angie Sapik Laura Gapske

Assembly District 52 Jerry O’Connor Joe Lavrenz Assembly District 53 Michael Schraa* Assembly District 54 Donnie Herman Lori Palmeri Assembly District 55 Nate Gustafson Stefanie Holt Assembly District 56 Dave Murphy* Patrick Hayden Assembly District 57 Andrew Fox Lee Snodgrass* Assembly District 58 Rick Gundrum* Mary Ann Rzeszutek Assembly District 59 Ty Bodden Assembly District 60 Rob Brooks* Daniel Larsen Assembly District 61 Amanda Nedweski Max Winkels

Congress District 1 Bryan Steil* Ann Roe

Assembly District 26 Terry Katsma* Lisa Salgado

The TLW Legislative Committee has approved the following recommended endorsements for the general election on November 8. Please promote and vote for TLWendorsed candidates on election day.

Senate District 7 Peter Gilbert Chris Larson* Senate District 9 Devin LeMahieu*

Statewide Office Republican Democrat

Assembly District 14 Keva Turner Robyn Vining* Assembly District 17 Abie Eisenbach Supreme Omokunde*Moore

BY SCOTT STENGER, STENGER GOVERNMENT RELATIONS

Assembly District 62 Robert Wittke* Anthony Hammes Assembly District 63 Robin Vos* Assembly District 64 Ed Hibsch Tip McGuire* Assembly District 65 Frank Petrick Tod Ohnstad* Assembly District 66 Greta Neubauer* Assembly District 67 Rob Summerfield* Jason Bennett

State Assembly Republican Democrat

Assembly District 31 Ellen Schutt Brienne Brown

Senate District 11 Steve Nass* Steven Doelder Senate District 13 John Jagler* Senate District 15 Mark Trofimchuck Mark Spreitzer Senate District 17 Howard Marklein* Pat Skogen

Assembly District 85 Pat Snyder* Kristin Conway

Assembly District 32 Tyler August* Adam Jaramillo

Congress Republican Democrat

Assembly District 2 Shae Sortwell* Renee Gasch

Assembly District 28 Gae Magnafici* Patty Schachtner

Assembly District 37 William Penterman* Maureen McCarville Assembly District 38 Barbara Dittrich* Assembly District 39 Mark Born* Assembly District 40 Kevin Petersen* Assembly District 41 Alex Dallman* Assembly District 42 Jon Plumer* Theresa Valencia

Assembly District 75 David Armstrong* Assembly District 78 Matt Neuhaus Lisa Subeck* Assembly District 79 Victoria Fueger Alex Joers

Assembly District 84 Bob Donovan Lu Ann Bird

Bold = TLW Endorsement * = Incumbent

Assembly District 24 Dan Knodl* Bob Tatterson

Assembly District 23 Purnima Nath Deb Andraca*

Assembly District 20 Scott Hermann Christine Sinicki* Assembly District 21 Jessie Rodriguez* Nathan Jurowski Assembly District 22 Janel Brandtjen* Matt Brown

Senate District 19 Rachael Cabral- Kristin Alfheim Guevara

Assembly District 29 Clint Moses* Danielle Johnson

Assembly District 27 Amy Binsfeld

Assembly District 1 Joel Kitchens* Roberta Thelen

Governor Tim Michels Tony Evers*

Assembly District 12 Greg Canady LaKeshia Myers* Assembly District 13 Tom Michalski Sarah Harrison

Assembly District 6 Peter Schmidt William Switalla Assembly District 7 Zachary Marshall Daniel Riemer*

Assembly District 46 Andrew McKinney Melissa Ratcliff Assembly District 47 Lamonte Newsom Jimmy Anderson* Assembly District 49 Travis Tranel* Lynne Parrott Assembly District 50 Tony Kurtz* Michael Leuth

Senate District 1 André Jacque* Andrea Gage-Michaels

LEGISLATIVENOTES

Assembly District 51 Todd Novak* Leah Spicer

Assembly District 68 Karen Hurd Nathan Otto Assembly District 69 Donna Rozar* Lisa Boero Assembly District 70 Nancy VanderMeer* Remy Gomez

Assembly District 33 Scott Johnson Don Vruwink* Assembly District 34 Rob Swearingen* Eileen Daniel Assembly District 35 Calvin Callahan* Assembly District 36 Jeff Mursau* Ben Murray

Senate District 31 David Estenson Jeff Smith Senate District 33 Chris Kapenga*

Assembly District 3 Ron Tusler*

State Senate Republican Democrat

Assembly District 4 David Steffen* Derek Teague

Assembly District 86 John Spiros* Assembly District 87 James Edming* Elizabeth Riley Assembly District 88 John Macco*

U.S. Senator Ron Johnson* Mandela Barnes

Assembly District 45 Jeff Klett Clint Anderson

Assembly District 80 Jacob Luginbuhl Mike Bare Assembly District 81 Shellie Benish Dave Considine* Assembly District 82 Chuck Wichgers* Deborah Davis

Beauchamp-PopeHannah

Whilefriends.policing

W

1. Your customers aren’t charged admission fees.

2. The music is only transmitted from a radio, television, cable or satellite source. Music from CDs, DVDs, records, tapes, digital recordings (such as MP3s or MP4s) and online providers (such as Spotify or Pandora) don’t qualify, nor does music from DJs or live music if the band plays “covers” by other artists. Jukeboxes also aren’t covered unless the jukebox provider covers the licensing fees, so it’s important to review your jukebox provider’s terms to verify coverage.

BY CRAIG FIESCHKO

The penalties for failing to pay public performance license fees are harsh. They start at $750 per each song played without a public performance license and can range as high as $150,000 per each unlicensed song. There are many cases in which courts have required establishments to pay tens (or even hundreds) of thousands of dollars for failing to pay public performance license fees, though typically these arise from proprietors’ failure to cooperate with licensors’ initial contacts and demands. The penalties

WHAT YOU NEED TO KNOW IF YOUR ESTABLISHMENT PLAYS MUSIC

3. There must be less than six speakers total, with no more than four in any room. If music is played through TVs, there must be less than four TVs total, with no more than one in any room and with no TV having a diagonal screen size of greater than 55 inches, together with the foregoing speaker requirements.

Exceptions

Consequences

of music copyrights was lax during the pandemic, copyright investigators are now again touring taverns and bars, looking for establishments that provide music for their customers — even as mere background music — without having paid public performance license fees. It’s important for establishments to be aware of their obligations for playing music and their potential liability if public performance license fees aren’t paid.

e’re all used to playing free music from our radios, TV and online providers. This is typically fine, but copyright laws provide that the owners of the copyrights in the music are owed licensing fees for any public performance of the music, that is, any music performance to others outside a normal circle of family and

BY BOOKTHE

While policing of music copyrights was lax during the pandemic, copyright investigators are now again touring taverns, bars and restaurants, looking for establishments that provide music for their customers — even as mere background music — without having paid public performance license fees. It’s important for establishments to be aware of their obligations for playing music and their potential liability if public performance license fees aren’t paid.

these establishments suffered were far greater than the cost of public performance license fees in the first place, particularly after the establishments’ related legal fees are taken into account.

Per the law, if your establishment has under 3,750 square feet, you don’t need to pay public performance license fees so long as:

There are two simple ways to avoid problems. The first is to use a business music service that covers the public performance license fees for the music it provides, such as Cloud Cover Music, Apple Music for Business, Soundtrack Your Brand, Pandora for Business or SiriusXM’s Music for

20 n On Premise n SEPTEMBER/OCTOBER 2022 www.tlw.org

How to avoid problems

that, if you play music from a source outside your chosen service — for example, if you play live music or feature DJs — you’ll likely need additional public performance licenses. Do not rely on the word of bands or DJs who already have public performance licenses; more often than not, their own public performance licenses don’t cover your establishment’s obligations.

Enviro-Master is a Health and Safety company. We are proud to offer you our unique service, which is unlike any other in the industry.

Milwaukee Area • 262-278-0454

Counties Covered: Milwaukee, Waukesha, Racine, Kenosha, Ozaukee, Washington, Dodge, Jefferson, Walworth, Rock

Business. Whichever service you choose, review the terms carefully to verify that the service covers the public performance licenses you Keepneed.inmind

SEPTEMBER/OCTOBER 2022 n On Premise n 21www.tlw.org

Madison Area • 314-809-4902

Craig Fieschko is a partner and intellectual property attorney at DeWitt LLP . He secures and litigates patents, trademarks and copyrights.

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A downside is that, because each PRO only handles the public performance licenses for a particular set of artists and songs, you may need public performance licenses from more than one PRO to cover all of the music you want to play. The Tavern League, however, has negotiated discounts for its members with ASCAP and BMI, and these discounts alone typically more than cover the cost of a TLW membership each year. TLW

The second easy way to avoid copyright infringement is to purchase public performance licenses directly from performing rights organizations (PROs), such as the American Society of Composers, Authors and Publishers (ASCAP), Broadcast Music Inc. (BMI), the Society of European Stage Authors and Composers (SESAC), or Global Music Rights (GMR), or the Jukebox License Office (JLO) for jukeboxes. Each PRO manages the public performance license fees for a particular set of artists, simplifying your ability to purchase public performance licenses for numerous artists at the same time.

Vinny’s wife, KC, explains that, while the Fond du Lac County Tavern League was dormant for about 10 years, local owners were still committed to the TLW and retained their memberships by joining neighboring county leagues. Then, with the hard work of the state league in the early days of the pandemic, local members were invigorated to rejoin the Fond du Lac County Tavern League.

Through the independent work of members, the league was able to support various local groups, including the Fond du Lac City Fire Department for education materials for Fire Prevention Week at the elementary schools in the area; the Fond du Lac County K-9 Unit; the St. Cloud Fire Department; and the USA Patriots Amputee Softball Team. Some initiatives additionally received matching funds through the state.

As evidenced by his increasing commitment to the organization, Vinny is passionate about the Tavern League and the Egles are delighted to see it thrive again in Fond du Lac. “The TLW continues to assist members in the pursuit that our government upholds the letter of the law in Chapter 125 and of the three-tier system as they were intended,” says Vinny. “Going to meetings and getting involved, we as an organization can have a huge impact when we come together. One voice can be strong, but a football stadium full of people, even at a whisper, can be mighty.”

he Fond du Lac County Tavern League, located at the foot of Lake Winnebago, is enjoying a renaissance.

who had remained members of neighboring county leagues. “Deb is to be commended for her persistence in keeping the seed of the Fond du Lac County Tavern League nourished until there was enough interest in seeing it grow again,” say the Egles.

PROFILELEAGUE

TLW

“Going to meetings and getting involved, we as an organization can have a huge impact when we come together. One voice can be strong, but a football stadium full of people, even at a whisper, can be mighty.”

As the Fond du Lac County Tavern League continues to build its roots, it’s also working to determine what the most profitable fundraiser for the area would be. In the meantime, local establishments have been raising funds on their own until the league is ready to coordinate a bigger event.

“We started with just shy of 30 members, but with the hard work of recruiting and promoting our events, we are now at 52 members,” says Vinny Egle, president of the Fond du Lac County Tavern League, who has been involved with the TLW since 2014. Egle is also a Fourth District Director and saw spearheading the reinstatement of the county league as a core responsibility of his position.

FOND DU LAC COUNTY TAVERN LEAGUE

The Egles, who live in Fond du Lac County, but own Curve In Bar in Kewaskum in neighboring Washington County, also give due credit to Deb Sabel of RamJets in the city of Fond du Lac. “She did her darnedest to ensure that the county league never went completely away. She managed the books, and attended conventions and caucuses on her own for the whole county.”

Building on the previous efforts of local owners, the Fond du Lac County Tavern League hosted its first league event, a golf outing at Rolling Meadows Golf Course in Fond du Lac with over 16 four-person teams in mid-July. Local distributors were “extremely generous with their donations,” says Vinny. Some distributors participated with a team, a hole sponsorship or samples along the course.

— Vinny Egle, Curve In Bar

After an extended lull in activity, this league roared back in September 2021 and is now stronger than ever.

“Some bar owners became members following COVID-19 because of the mere fact that the league filed the amicus brief to get us back open,” says KC. “Bar and restaurant owners see the difference the Tavern League can have.”

T

22 n On Premise n SEPTEMBER/OCTOBER 2022 www.tlw.org

When Vinny started coordinating the resurrection of the county league, he says he made it clear he wasn’t coming in to take over. Instead, he says he wanted to help carry the load with the assistance of other Fond du Lac County establishment owners

“We have agents throughout the state of Wisconsin representing many carriers in all lines of insurance,” says Heather Heidtke, the company’s vice president of sales and marketing, but “as marketers of many customized insurance programs, Greater Insurance Service offers our associations a unique set of insurance options.”

GREATER INSURANCE SERVICE CORP.

“Because everyone’s insurance needs differ, we work with members individually to find what is right for them. Just because you own a bar and live in Wisconsin doesn’t mean your needs are the same as another member. Our agents are skilled at working with customers to find exactly what insurance products, coverage levels and carriers they need,” confirms Heidtke.

Greater Insurance Service has about 35 agents across Wisconsin. Heidtke notes that agents are available to attend county league meetings to review their programs as an extra benefit. With the uncertainty and constant change in the insurance market, it’s important to review your insurance coverage regularly and have a strong relationship with your agent.

Greater Insurance Service offers TLW members a broad array of insurance products. This includes, but is not limited to, a group health program through WPS specifically designed for TLW members, and low-cost dental and vision programs that can be used as a valuable employee benefit.

The company also provides ancillary insurance products, such as disability, hospital indemnity, accident, cancer and more. Ancillary products are secondary benefits that offer additional coverages to supplement health insurance. These products

can help reduce out-of-pocket costs or provide extra money to help pay for other things, such as mortgages, utilities and groceries in a time of medical distress for you or your family.

For nearly 50 years, Greater Insurance Service Corp. has offered customized insurance programs for businesses and individuals around the state.

“Because everyone’s insurance needs differ, we work with members individually to find what is right for them. Just because you own a bar and live in Wisconsin doesn’t mean your needs are the same as another member. Our agents are skilled at working with customers to find exactly what insurance products, coverage levels and carriers they need.”

As a partner of the TLW since 2007 and a corporate sponsor, Greater Insurance Service is proud of its commitment to supporting the health and financial wellbeing of TLW members and their businesses — and of the Tavern League as a whole. “We work with many of Wisconsin’s small businesses and communities,” says Heidtke. “Many of our agents are in rural areas of Wisconsin and our clients are the neighbors next door. We are a good fit for the Tavern League and enjoy working with members. We also know that our sponsorship dollars help support excellent TLW programs and initiatives, and we are delighted to be part of that.”

— Heather Heidtke, Greater Insurance Service Corp.

SEPTEMBER/OCTOBER 2022 n On Premise n 23www.tlw.org

“What is new in insurance today will be old news tomorrow, which is why you should work with an agent. The industry is ever-changing and you need a professional who can stay on top of that,” says Heidtke. “Having an agent on your side helps ensure you’re not at a loss when you need to use your insurance. Your agent will ensure you have no gaps in coverage and you’re not overpaying because you’re sticking with what worked in the past. Our agents always want to make sure your insurance is the best fit for you.”

CORPORATESPOTLIGHT

Greater Insurance Service’s customer-first ethic, and understanding of Wisconsin businesses and individuals are rooted in the company’s history, which got its start as a family-owned agency providing insurance to farmers. “Greater Insurance Service agents are here for you,” says Heidtke. “Let us be in your corner to sort through the ins and outs of your insurance coverage. We will make sure you are fully insured in the best possible way with the best possible price. Let us build you a program, not just a policy.” TLW

GREATER INSURANCE SERVICE CORP. (800) 747-4472 | greaterinsurance.comheatherh@greaterinsurance.com

Beyond this coverage, Greater Insurance Service offers a full line of insurance products for businesses and individuals, including life, health, property and casualty. And because the company works with a variety of insurance carriers, agents can help members find the right fit for them.

CountySuperior/Douglas LakeviewLoiselle’s Lodge Mona Loiselle Solon Springs

BuffaloTrempealeau/County Roadhouse Bar Lynette FountainSweazeyCity

Adams County Partners Pub and Grill James StevensSadlemyerPoint

Local Waters Meredith WatertownDegner

Kenosha County Jerry PumpkinSmithFarm KenoshaRodriguezZachary Rubber CountryDuckyMarket

Play by Play LLC Jake OcontoKowalczyk

Portage County Arbuckles Eatery and Pub Paul StevensBuchkowskiPoint

As of August 18, 2022

The Silver Fern Eric SheboyganKriete

Snowflake Ski and Golf Club WestbyZimmermanTimothy

Joelle Dalke Twin Lakes Walworth County andBreakfastLakehouseBarGrill

John ElkhornRoberts

Stitzer Bar & Grill Rebecca Turbeu Stitzer

Pour Choices Tyler MarshfieldJanisch

Crooked Joker Nicole Finch Green Bay De Belgian Saloon & Eats

Evergreen Bar & Grill Paul GreenleafQuinnette Gilligan’s Bar & Grill Chris GreenKnutsonBay

BrewCade Pub Tracy WaukeshaFerrito

The Tarlton Knight Tarl GreenKnightBay

Smully’s on the Bay

Lincoln County Somo Lake Resort LLC Jessica TomahawkDecker

The Sofie Salvatore MilwaukeeSafina Studz Pub Dean Ratas West Allis

Kastawayz Emily AniwaDahlke

Barron County B and B Bar & Grill Joe ChetekDonnerbauer

Hilltop Pub and Grill Mike StevensMitchellPoint

Willow’s End Resort Helen HazelhurstWilliamson

Randall De Greef Greenleaf

DISTRICT 3 CountyGrant/Iowa

DISTRICT 6 Brown County Bacon CompanyBurger

DISTRICT 9 Milwaukee County Henry Flach’s Bryan Wolf West Allis

Pierce County 63 Bar & Grill Wendy EllsworthPeplinski

La Borincana Santa MilwaukeeFret SportserviceMilwaukee Kevin BuffaloJezewski MKE LoungeDaiquiri Tracy MilwaukeeGlass

CountyAshland/Bayfield Pier Plaza Janine BayfieldJohnson NorthwoodsGreater Opie’s Time Out Julie HurleyDoucette

La Crosse City/ County Augie’s Bar & Grill Augie BangorWalters

Klicka’s Rock and Bowl Stacey JeffersonKlicka

Sauk County VacationsBluegreen Amy WisconsinAvila Dells

Oconto County Good Place Lanes LLC Michelle Good Oconto

Vilas County The Tiny Tap Mark EagleBoomVandenRiver

Waukesha County Bark River Yacht Club Richard DausmanThorne

Juneau County Heinie’s Tavern Amy MaustonJones

Calumet County Carsten’s Mill LLC Elizabeth Wenzel Brillion

Red Cabin at Green Acres Dave Schuh Fond du Lac CountySheboygan

Wood County Lumberyard Bar & Grill Adam MarshfieldJacobson

Oneida County Roadside Pub David PelicanThomLake

The Shore More Jennifer Rendon Delavan

Off-Sides Sports Bar

DISTRICT 1

DISTRICT 5

Eagles Club 401 Julie GreenEllisonBay

DISTRICT 8

DISTRICT 4

DISTRICT 7

St. Croix County Nootz & Oz’s Pub Jeff Oseby New Richmond

Marathon County Chang’s Half Moon Lakeview Bar & Grill LLC Christian Chang Mosinee

Jefferson County Don’s Corner Pub Donald WatertownFrank

Candace Lamkin Antigo

Sandbar Grille Robert Jacques Cecil

24 n On Premise n SEPTEMBER/OCTOBER 2022 www.tlw.org

Anthony Smullen Little Suamico

Rusk County Giff’s Pop-A-Top Gregg Gifford The Inn Between Marcy Renee Tony

DISTRICT 2

Nathan Wendricks Green Bay The Clubhouse Danny HowardJohnson

Taylor County Marilyn’s Fire Station CateringandLLC Marilyn MedfordFrank

Monroe County Murray’s on Main Mike TomahMurray

Langlade County Club X to C Riverview Juri AntigoPaulus

MEMBERSNEW

Waupaca County D’s Corner Pocket Derek MarionAiello

Good Charlie’sTimeBar & Grill LLC Aaron ClintonvilleHoward

VFW Post 1879 Brian Cluver Fort Atkinson

Johnnie’s Bar Dave Dintemann River Falls Polk County Balsam Lake Lodge Restaurant& Courtney Hamack Balsam Lake Friendly Tavern Ed FredericSpagnola

Fond du Lac County HomeTown Grub & Pub Dirk WestBrandtBend

Elevate97

NEW AFFILIATEMEMBERS

Bob 9378RowanMason Montgomery Rd., Ste. Mason,448OH 45040 (855) 376-7626 futurepos@fuse.net

One Shot LLC

124 Grant St. Valders, WI 54245 (920) 737-9203

Willow Mill Campsite LLC

oneshotllcowen@gmail.com

N6906 Hillview Dr. Beaver Dam, WI 53916 (920) 210-4538

derrickbanes@gmail.com

Noble Insurance Service

selectspacepartitionssales@selectspacepartitions.com .com

Starr Mobile Recycling

Aaron Lorang

Travis N13769ArndtCounty Rd. O Withee, WI 54498 (715) 773-8632

As of August 2, 2022

SEPTEMBER/OCTOBER 2022 n On Premise n 25www.tlw.org

1085 Parkview Rd. Green Bay, WI 54304 (920) 606-9293

Sherry W5822NobleCounty Rd. OS Onalaska, WI 54650 (608) 779-5500

nobleinsurance.netsherryn@nobleinsurance.net

Erin (855)Chicago,3636HenricksonS.KedzieAve.IL60632839-1200

Josh Starr

Thunderbird Marketing

Derrick Banes

SelectSpace Partitions

elevate97.comalorang@elevate97.com

starrmobilerecycling@gmail.com

•• The gray-colored courses only offer an online exam. Your own personal device (smart phone, tablet, laptop) is required for this course. If you do not bring your own device for the exam, a very limited number may be available on loan from the proctor. If they are taken, you will be unable to take the exam. Results are available immediately following the exam.

NATIONAL CERTIFIED FOOD SAFETY MANAGER LICENSE TRAINING

Monday, December 19 Rhinelander Cabaret Cove, 1540 Pueblo Dr.

*** The white-colored courses offer only paper exams.

Wednesday, September 7 Janesville Janesville Elks Lodge, 2100 N. Washington St. Monday, September 12 Wisconsin Rapids Jammers Bar & Grill, 2810 Eagle Rd. Monday, September 12 Minocqua The Waters of Minocqua, 8116 Hwy. 51 South Wednesday, September 14 Milwaukee Dugout 54, 5328 W. Bluemound Rd. Monday, September 19 Appleton Starlite Club, W2091 County Rd. JJ Monday, September 19 Marshfield Eagles Club 624, 1104 S. Oak Ave. Wednesday, September 21 Madison Doubledays, 4586 Baxter Rd. Monday, September 26 La Crosse Eagles Club, 630 Sixth St. South Wednesday, September 28 Kenosha Brat Stop/Parkway Chateau, 12304 75th St. Monday, October 3 Wisconsin Dells Holiday Wholesale, 225 Pioneer Dr. Monday, October 3 Hudson Best Western Plus Hudson, 1200 Gateway Blvd. Tuesday, October 4 Chippewa Falls Avalon Hotel, 1009 W. Park Ave. Wednesday, October 5 Janesville Janesville Elks Lodge, 2100 N. Washington St. Monday, October 10 Green Bay Stadium View, 1963 Holmgren Way Tuesday, October 11 Oshkosh Oshkosh Elks Lodge 292, 175 W. Fernau Ave. Wednesday, October 12 Milwaukee Dugout 54, 5328 W. Bluemound Rd. Wednesday, October 19 Madison Doubledays, 4586 Baxter Rd. Monday, October 24 Rhinelander Cabaret Cove, 1540 Pueblo Dr. Tuesday, October 25 Two Rivers Good Times Restaurant & Banquet, 16607 County Rd. B Tuesday, October 25 Plover Springville Sports Grill, 2811 Plover Springs Dr. Wednesday, October 26 Kenosha Brat Stop/Parkway Chateau, 12304 75th St. Wednesday, November 2 Janesville Janesville Elks Lodge, 2100 N. Washington St. Monday, November 7 Solon Springs St. Croix Inn, 11390 S. Fifth St. East Monday, November 7 Appleton Starlite Club, W2091 County Rd. JJ Wednesday, November 9 Milwaukee Dugout 54, 5328 W. Bluemound Rd. Monday, November 14 Wausau Dale’s Weston Lanes, 5902 Schofield Ave. Tuesday, November 15 Fond du Lac Radisson Hotel & Conference Center Fond du Lac, 625 W. Rolling Meadows Dr. Wednesday, November 16 Madison Doubledays, 4586 Baxter Rd. Monday, November 28 Green Bay Stadium View, 1963 Holmgren Way Wednesday, November 30 Kenosha Brat Stop/Parkway Chateau, 12304 75th St. Monday, December 5 Hudson Best Western Plus Hudson, 1200 Gateway Blvd. Monday, December 5 Wisconsin Dells Holiday Wholesale, 225 Pioneer Dr. Tuesday, December 6 Chippewa Falls Avalon Hotel, 1009 W. Park Ave. Wednesday, December 7 Janesville Janesville Elks Lodge, 2100 N. Washington St. Monday, December 12 Ashland Pine Creek Pit Stop, 68690 Pine Creek Rd. Wednesday, December 14 Milwaukee Dugout 54, 5328 W. Bluemound Rd.

26 n On Premise n SEPTEMBER/OCTOBER 2022 www.tlw.org

Small Operator Permit

* The pink-colored courses offer both in-person and online exam options. Results are available immediately for the online option. Your own personal device (smart phone, tablet, laptop) is required to use the online option. A paper exam is also offered.

Date Location Site and Address

North Star Lanes, 400 Prosser Pl. Tuesday, December 20 Plover Springville Sports Grill, 2811 Plover Springs Dr. Wednesday, December 21 Madison Doubledays, 4586 Baxter Rd.

Register at tlw.org

Wednesday, December 14 Dodgeville Dodger Bowl Lanes, 314 King St.

Tuesday, December 20 Antigo

Beer consumption has always provided insights into shifts in demographic preferences and brand marketing. A new study conducted to measure brand preference based on demographics sought to identify trends in the beer industry. It found that Baby Boomers did not pass their own beer brand loyalties down to their Millennial children.

INDUSTRYTRENDS

Thecompanies.”researchers

Boomers Did Not Pass Their Beer Brand Loyalty Down to Millennials

“We found that the differences between Millennials’ brand preferences when it comes to beer are based on their own experiences and broader range of choices when compared to members of the Generation X and Baby Boomer cohorts who did not ‘grow up’ with the same number of choices,” said the researchers. “Older generations built their brand preferences on the limited choices they had, which consisted primarily of brands sold by the major national consumer packaged goods

SEPTEMBER/OCTOBER 2022 n On Premise n 27www.tlw.org

beer brands saw a decline in market share specifically in this younger demographic.

The study, published in the Marketing Science journal, is called “Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry.” It was written by researchers from Tilburg University in the Netherlands; the Centre for Economic and Policy Research in London; the University of Chicago; the National Bureau of Economic Research; and the University of Texas.

The researchers studied the geographic differences in the timing and speed of the availability of new craft beers based on location, and they assembled a novel database from various industry sources that tracked the history of all craft beer brands sold in the U.S. They used the unique universal product code (UPC) for tracking.

also found that, because Millennials came of age as beer consumers when craft beer emerged on the scene, they were more open to try and build brand loyalties around smaller, lesser known and more diverse brands. As this younger demographic built more fragmented loyalties among craft beer and smaller beer brands, the larger national

“For each UPC, we observed the product attributes, including beer style, alcohol content, launch date and

“In our own case study of the changes in the beer industry, we saw a striking generational share gap with half (50%) of older millennials (25-34-year-olds) drinking craft beer in contrast to 36% of U.S. consumers overall,” said the researchers. “Millennials may value the perception of higher quality for craft beer since our study found 43% of Millennial and Generation X consumers said craft beer tastes better than the national brands. This was in contrast to only 32% of Baby Boomers who felt the same way.”

• ¾ Ounce of Lime

The researchers found that, during that period, the craft beer segment collectively increased from 5.3% in 2004 to 20% in 2018. In 2018, Millennials accounted for 20% of total craft beer sales and allocated 34% of their beer spending to craft brands. This was 14% higher than the 20% Baby Boomers allocated.

Beverage comes from non-GMO California grapes in a variety of flavors, including dealcoholized red wine, white wine and rosé, each with its own unique profile. The company is helmed by father-and-son duo and

28 n On Premise n SEPTEMBER/OCTOBER 2022 www.tlw.org

Nico Freccia, co-founder and chief operating officer of 21st Amendment Brewery, adds, “It’s such a natural fit and an

Eachtop.66°

First-to-Market, Dealcoholized CBD Wine for Wine and Cannabis Lovers

TRENDSINDUSTRY

21st Amendment Brewery is bringing its California craft beers to Wisconsin. 21st Amendment beers will be distributed through Wisconsin Distributors, servicing 30 counties in southern Wisconsin with two warehouses located in Sun Prairie and Appleton. Shaun O’Sullivan, co-founder and brew master at 21st Amendment Brewery, says, “We have a deep respect for the centuries of brewing that have come before us and Wisconsin is certainly at the heart of it, and we are happy to have our beers amongst Wisconsin’s local beers.”

honor for us to be able to make our beers available in the great cities of Wisconsin and the birthplace of American beer. Our full lineup of four different Brew Free! or Die IPA beers will be available, including the refresh of our flagship Brew Free! or Die IPA, the brand-new Hazy Brew Free! or Die, as well as Tropical and Blood Orange. But, of course, there’s no way we’d come to Wisconsin without Hell or High Watermelon Wheat!”

With Health Advance Inc. spearheading wine production, this alcohol-free beverage fuses cannabis and wine with 25 mg of broad-spectrum cannabidiol (CBD), specially formulated to take effect within 10 to 20 minutes of consumption. With 66° Beverage Company’s homegrown dealcoholization process and formulation, the wine further features lower calories, sugar and carbohydrates. According to the company, the lack of a hangover serves as the cherry on

Brew Free! or Die Comes to Wisconsin

Add a little red, white and blue to your drink menu! Joree Weatherly, an IZO Spirits mixologist, can help you craft a delicious Cristalino bramble made with IZO Extra Añejo Cristalino Tequila. The fresh berries compliment the wellrounded barrel age on this tequila to make a cocktail that is balanced and refreshing.

INGREDIENTS

• 2 ounces of IZO Extra Añejo TequilaCristalino

• Muddled Raspberries and Blackberries (or blueberries for a more festive look)

A Little Red, White and Blue on the Menu

location of the brewer, and the eligibility of each brewery for official ‘craft’ designation going back to the 1970s when the first craft brewers entered the market,” said the researchers. “We were able to match this beer census with the NielsenKilts Homescan database, containing the 2004-2018 purchase activity for a national representative sampling of more than 100,000 U.S. households.”

• ¾ Ounce of Agave Syrup

The popularity of pairing alcohol and cannabis is growing, with Millennials and Gen X leading the consumer base, slowly followed by Gen Z. Plus, 21 states already permit the use of these goods for adult consumption. With that momentum, the 66° Beverage Company introduces a first-tomarket product — its CBD-infused, dealcoholized wines.

• Soda Water

SEPTEMBER/OCTOBER 2022 n On Premise n 29www.tlw.org Supplying Tavern League of Wisconsin Members from Superior to La Crosse & from Hudson to Wausau • Tobacco/Cigarettes • Nuts/Snacks • Beverages • Glassware • Liquor • Chemicals • Paper Products • Deli/Institutional • onBeveragesthegun 4603 DOMAIN DR., MENOMONIE, WI 54751 PH: (715) 235-2151 • (800) 472-2006

wine connoisseurs David and Michael Katz who have over 40 years of experience in the field of food and beverage manufacturing.

Founded in St. Louis in 1958 by the Lux Family, Luxco produces, supplies, imports and bottles beverage alcohol products. Its spirits portfolio includes brands from four distilleries: Lux Row Distillers (home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County), Limestone Branch Distillery (maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin), Destiladora González Lux (producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos) and Ross & Squibb (home of George Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey). The brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and more.

Lux Row Distillers recently released its Daviess County Kentucky Straight Bourbon Whiskey finished in lightly toasted American oak barrels. A limited allocation of 3,000 six-pack cases have reached retail shelves across the country. Featuring a signature combination of ryed and wheated bourbon mash bills, Daviess County Lightly Toasted is aged four-plus years in charred-oak barrels and comes in at 96 proof (48% ABV). The lightly toasted barrel finish gives this limited-edition release a unique flavor profile.

“Finishing our traditional Daviess County bourbon in lightly toasted American oak barrels imparts aromas of caramel, vanilla and hints of oak on the nose, while delivering flavors of sweet caramel with notes of vanilla and coconut on the palate,” notes Lux Row Distillers master distiller John Rempe.

A Ansay & ASSOCIATES PORT WASHINGTON - GREEN BAY- MANITOWOC - MOSINEE- APPLETON- MADISON- BURLINGTON- CED!.RBURG- BROOKFIELD JEFFERSON - OSHKOSH- STEVENS POINT- EAU CLAIRE- AUGUSTA- BLOOMER- CHETEK - CHIPPEWA FALLS DURAND MENOMONIE NEW RICHMOND RIVER FALLS - SHEBOYGAN

Daviess County Kentucky Straight Bourbon Whiskey

Daviess County Lightly Toasted is the first in a series of annually offered toasted-barrel finishes for the Daviess County brand family, which also includes perennial variants Daviess County Kentucky Straight Bourbon Whiskey, Daviess County Cabernet Sauvignon Finish and Daviess County French Oak Finish.

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Modern Cash Register Systems 21 moderncashregister.com

Wisconsin Souvenir Milkcaps PULLTAB PROMOTIONS Great Profits Employee Incentive Program Used Pulltab Machines Available More Info: 262-336-9624 daytonyoung@wimilkcaps.com www.wimilkcaps.com 7100 W. Greenfield Ave., West Allis 414.259.9161 5 Year Frame Warranty Available 27 Year Affiliate Tavern League Member Stools, Tables, Booths, Outdoor Furniture, Glasswashers and Full Line of Bar www.BandKBarSupplies.comSupplies.contact@bandkbarsupplies.com

Midwest Food & Tobacco Group 29 midwestftg.com

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Society Insurance 17 societyinsurance.com

Wisconsin Amusement and Music Operators (WAMO) 2 wamo.net

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Surreal Brewing’s lineup of health-forward NA craft beers are perfect for when you crave the taste of a craft beer without the effects. Juicy Mavs Hazy IPA is a low-carb, lowcalorie, gluten-reduced NA craft beer that contains zero sugar, yet emanates tropical fruit and citrus flavors. Creatives IPA, on the other hand, is a craft beer with tropical aromas and flavors that are punctuated by a piney West Coast finish. Other craft beers include: Chandelier Red IPA, Milkshake IPA, Pastry Porter, 17 Mile Porter and more. TLW

Wisconsin Souvenir Milkcaps 27, 30 wimilkcaps.com

Mass Appeal Inc. 21 massappealinc.com

B&K Bar Supplies 30 bandkbarsupplies.com

Johnson Brothers 7 johnsonbrothers.com

Emil’s Pizza 30 emilspizzainc.com

TRENDSINDUSTRY

Molson Coors Beverage Company 32 molsoncoors.com

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Cornerstone Processing Solutions 4 cornerstoneps.net Edge One 10 edgeone.com

McCain Foods 13 mccain.com

Brakebush Brothers 10 brakebush.com

A Refreshing Lineup of Nonalcoholic Craft Beers

Anheuser-Busch 31 anheuser-busch.com Ansay & Associates 29 ansay.com

BarRags Drinkwear 25 barragsdrinkwear.com

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INDEXADVERTISER

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RealSeltzer.Vodka.Juice.

CELEBRATE RESPONSIBLY ® ©2022 MILLER BREWING CO., MILWAUKEE, WI • BEER GREEN BAY PACKERS OFFICIAL BEER SPONSOR OF THE