On Premise May/June 2014 by Nei-Turner Media Group

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

May/June 2014 tlw.org

Cheers to TLW Members!

You’ve Raised Over $15 Million for Your Charities!

Also in this issue: May is Tavern Month Read About TLW Members’ Successful Fundraisers

Fisher House Wisconsin How Your Support is Benefiting Military Families

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The Official Publication of the Tavern League of Wisconsin May/June 2014 Volume 32, No. 3

FEATURES

May is Tavern Month. . . . . . . . . . . . . . . . . . . 10 TLW Members Campaign for Their Communities

A home away from home becomes reality. . . . . . . . 16 June Ceremony Scheduled for Milwaukee’s Fisher House

TLW Spring Conference Summary. . . 20 Welcome Back to the Wild West

LEAGUE SPOTLIGHTS League Profile. . . . . . . . . . . . . . . . . 26 Green Lake Area

Business Spotlight. . . . . . . . . . . . 27 Miller’s Tavern

Charity Spotlight. . . . . . . . . . . . . 28 American Red Cross Northeast Wisconsin Chapter

16 Departments President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Accounting Help. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Straight Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Advertiser Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Socialize with us:

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President’s Perspective Keeping the TLW Effective!

ooking back at the past decade, the Tavern League of Wisconsin has been very effective at defeating legislation that would negatively impact your business while working to pass legislation which would benefit you and your business. We have not won every battle – the smoking ban is one example, however, we worked to significantly amend the bill to get the best outcome we could have hoped for given the political landscape at the time. Remember, this was one of Gov. Doyle’s top legislative priorities.

There are several reasons the Tavern League has been successful in the legislative arena. There is no other organization in Wisconsin that has active membership at the local level of government like the TLW. Our grassroots effectiveness has resulted in many of our members being elected to town, village, city or county boards as well as serving as town chair, village president or mayor. Helping to elect small business owners to local government positions not only benefits the community but also benefits the hospitality industry. I encourage members to get active in local politics, whether as an elected official or by attending government meetings. When you get involved locally, you will feel like you’re part of the process. On the state level, the TLW sends out a legislative survey to all the candidates running for state and federal office. We compile the results of the surveys and the Legislative Committee sends its recommendations of endorsements to each local league for their review and approval before endorsements are published. The TLW is a grassroots organization that gets out and VOTES! We need to continue getting the word out about our endorsed candidates and do everything we can to get them elected. In 2012, 83 percent of TLW endorsed candidates won their elections! The TLW enjoyed a very good legislative session in 2013-14. Through the strong grassroots lobbying of our Membership we were successful in passing the following pieces of legislation: • • • •

A substantial increase in SafeRide funding from the DOT Passage of AB 61: The Brown Jug Bill Passage of AB 169: The Pedal Pub Bill Passage of SB 433: Prohibiting the use of municipal ID scanners

Just as important as passing legislation is the work being done to defeat bills which would adversely impact your business. This session there were a wide range of bills we worked against and none of them passed. To see the complete list of over 50 bills the TLW worked on this session, please visit our website (www.tlw.org). Lastly, we couldn’t do any of these things without your membership and participation. There is a reason I am routinely asking members to attend conventions, League Leaders Day, local meetings and most of all Legislative Day – it makes us stronger! I challenge each of you to attend Legislative Day in 2015. Get to know your representatives on a first name basis and let them know you vote! Just as we work for you, they work for us. This upcoming legislative session may be one of our toughest yet. With your help and participation we will continue to be a strong, effective organization!

Terry J. Harvath President

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Wisconsin Amusement & Make sure and thank these groups for their support, andWisconsin encourage others not on the&list to participate. Any business interested in joining should call Amusement Music Operators, Inc. the TLW office (608-270-8591) for our brochure that lists the benefits of thenot different Remember “Support who support us.”should call the Music Operators, Make sure to thank these groups for their support, and encourage others onInc. thecategories. list to participate. Any businessthose interested in joining (608-270-8591) for our brochure that lists benefits ofothers the different Remember “Support those interested who support MakeTLW sureoffice and thank these groups for their support, andthe encourage not on categories. the list to participate. Any business in us.” joining should call Make sure and thank these groups forfor their others not ondifferent the list tocategories. participate. Any business interested in joining should the TLW office (608-270-8591) oursupport, brochureand thatencourage lists the benefits of the Remember “Support those who support us.” call www.tlw.org 2014us.”On Premise 55 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support thoseMay/June who support www.tlw.org 2012 January/February On Premise n

President Terry Harvath

Senior Vice President Chris Marsicano

Secretary Sue Bonte Lee

Treasurer Tom Dahlen

Southern Zone Vice Presidents Jim Pickett, Dan Taivalkoski

Eastern Zone Vice President Gene Loose

Central Zone Vice Presidents Lori Frommgen, Robert “Bubba” Sprenger

Northern Zone Vice Presidents Rob Summerfield, Nancy Lorbetske

Editor Pete Madland, Executive Director, Tavern League of Wisconsin

Associate editor Barb Howell, Nei-Turner Media Group, Inc.

Art Director Kayla Collins, Nei-Turner Media Group, Inc.

Graphic Design Jerriann Mullen, Nei-Turner Media Group, Inc.

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RR Donnelley Long Prairie, Minnesota On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221. On Premise is produced by Nei-Turner Media Group, Inc., 93. W. Geneva St., P.O. Box 1080, Williams Bay, WI 53191. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher. Printing is by RR Donnelley, Long Prairie, MN. For advertising information, contact Louise Andraski, 262-245-1000, louisea@merr.com. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices. ©2014 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

Coverage for outages from overhead lines. Small detail. Big difference. When the power goes out, your business goes dark—and you start losing money. With Society, you’re automatically covered for loss of business income even if the outage is caused by storm damage to an overhead power line. After all, that’s how most outages occur. Ironically, other insurance companies see this as reason to exclude losses that result from storm damage to overhead power lines. To hear more about how we handle the details that make the biggest difference, call 888-5-SOCIETY or find one of our agents at societyinsurance.com.

Front Rail League Fraud: What Can You Do? By Pete Madland, TLW Executive Director

and the people you place in charge. If someone does ask the hard questions, don’t ridicule them or look down on them. Instead, thank them for asking the questions you were too uncomfortable to ask.

“I

can’t believe he would do that,” “She was such a good member” or “That could never happen in our league.” These are typical reactions of members when they hear embezzlement has happened within one of our leagues. Well, it does happen, and it has occurred several times in the last year in several of our local leagues. How does it happen? Experts say it generally starts small and grows over time. We have all heard the line “Desperate people do desperate things,” and we all know many businesses are struggling. So a person with the opportunity may say, “I will only do it once, nobody will notice” or “I will just ‘borrow’ money for a while and then return it.” These are people we trust, and for many of us, they are our friends. These feelings, although warranted, provide an environment for the person close to the association to take advantage of the association and its members. Of course, most of us trust people too much to ever question our friends. We feel we have safeguards in place only to learn they are inadequate. We avoid confronting the person because of fear they might get mad or we may be viewed as a bully or a hard ass. The problem is that we are entrusted with other people’s money. If it were only your money I would say go ahead and trust and never question. When others give their hard earned money it is your duty — not just officers, but members too, to question authority

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How do we prevent fraud from happening? There are several things we can do, one was already mentioned. Don’t be afraid to ask questions. If the person in charge: president, treasurer, SafeRide coordinator or whomever, is doing their job properly, the question will be answered truthfully and hopefully with documentation. Remember, no one person should be placed in charge of collecting money and paying bills. This creates an opportunity for bad things to happen. Ask for documentation. At league meetings, typically the treasurer’s report is nothing more than a recap of how much money was received, what bills were paid, and then there is a motion to approve. This is ridiculous. Ask for receipts or a copy of the monthly bank statement. Make sure the numbers reported match. Two signatures should be required on all checks issued. This is easily implemented and a basic safeguard. Now for an embezzlement plan to succeed, two people instead of one must be in on the scheme. You’ve just put up another roadblock. Monitoring bank deposits as well as review of credit card statements, bank statements and expense reports also should be done by more than one person. I recommend the treasurer, the president and at least one other member take responsibility for review of these documents prior to your monthly meeting to ensure there are no irregularities. Putting these measures in place, along with any others you may feel necessary, does not diminish the trust necessary within your league. What it does achieve, however, is a level of professionalism within your organization while creating

an air of accountability that your members will recognize and appreciate. If fraud happens, what should you do? I suggest the first thing to do is contact your local authorities. This places the investigation in professional hands and eliminates any suspicion of a “witch hunt.” Notify your board of the investigation (many will not start the investigation without board approval) and then notify your membership. Supply investigators with all documentation available. As the investigation gets underway, notify our insurance carrier, Society Insurance. The TLW’s umbrella policy for all our local leagues covers incidents such as this. Transparency is a must. Be open with your members. Acknowledge that something is awry but that you are doing everything possible to get the problem resolved. You may lose a few members, but in the long term being open about what has happened is the best policy. Even though the culprit may be a good friend, charges should be pressed. This demonstrates you are serious about what has happened and that such behaviors by anyone will not be tolerated. Once things have been resolved, it’s time to hit the pavement. Visit member establishments and explain what happened, how it was resolved and answer any questions. This will add credibility to both you and the organization, and it will help put to rest any false rumors that are circulating. Hopefully you will never have to experience a situation where you have to accuse a good member or a friend of fraud. Taking action now and putting safeguards in place could avoid such a predicament. Unfortunately, as long as we have humans in charge, the temptation will exist, and it will happen. Prevent it if you can and if it does happen to you, take action to keep the damage at a minimum. TLW www.tlw.org

Partners in Progress Major suPPorter of state and LocaL tavern Leagues Tavern League of Wisconsin • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC • Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show • Donor of Large Screen TV at TLW Spring Conference & Show

LocaL Tavern League Programs (saferide, goLf, oThers) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WISCOnSIn AMUSEMEnT & MUSIC OPERATORS PO Box 250, Poynette, WI 53955 | T: 608.635.4316 | F: 608.635.4327 | E: wamomax@aol.com A complete list of WAMO members can be found on the web site. Visit us at www.WAMO.net Hosts of the World’s Largest Dart Tournament & the nation’s Largest Pool Tournament

TLW and Its Members Donated

15,692,436 To 12,579 Local Charities! $

County Name

Amount

# of Charities

County Name

Amount

# of Charities

Adams County

$64,850

Monroe County

$18,140

144

Barron County

$46,259

Oconto County

$1,950

Brown County

$774,866

497

Oneida County

$52,672

Burnett County

$19,139

Oshkosh City

$115,696

Calumet County

$4,275

Outagamie County

$640,041

111

Clark County

$116,000

332

Ozaukee County

$107,483

Columbia County

$60,000

144

Pepin County

$63,475

250

Crawford County

$40,000

Pierce County

$105,000

256

Dodge County

$131,400

1167

Polk County

$56,254

Door County

$62,000

129

Portage County

$154,317

209

Eau Claire City/County

$313,252

1380

Price County

$315,000

144

Forest County

$350

Racine City

$35,715

160

Grant/Iowa County

$961,821

2205

Racine County

$138,691

Green Lake Area

$16,000

Rock County

$47,000

107

Jackson County

$102,300

Sauk County

$2,904,663

104

Jefferson County

$254,273

215

Sheboygan County

$2,180

Juneau County

$35,631

210

St. Croix County

$23,228

117

Kenosha City

$4,578

Superior/Douglas County

$205,695

410

Kenosha County

$42,220

169

Kewaunee County

$84,657

Trempealeau/ Buffalo County

$640,000

200

La Crosse City/County

$2,959,686

475

Vilas County

$18,500

Lakeland Area

$380,000

Walworth County

$57,387

142

Langlade County

$925,000

Waukesha County

$57,500

Madison/Dane County

$846,976

832

Waupaca County

$242,292

490

Manitowoc County

$78,007

318

Waushara County

$4,657

Marinette County

$143,764

Wood County

$14,214

Marquette County

$45,210

State Office of TLW

$45,542

Milwaukee County Hospitality

$1,112,630

492

$15,692,436 to 12,579 Local Charities!

TLW Members

Campaign For Their Communities

By Jennifer Bradley

he resounding sentiment from TLW members is that giving back to their communities is just something they do. It’s not a chore or another task on a list, but an intentional effort to help those they care about, and also put a new light on an industry that is constantly under scrutiny. The following is just a small sampling of the fundraising and charitable contributions by members around the state. The amount of time, money and resources donated each year is immeasurable, and it is noticed and appreciated by the people involved, but more importantly by those on the receiving end. COATS FOR KIDS Jen Green, owner of Re-Pete’s Saloon in Black River Falls, says that two years ago the Jackson County Tavern League started the Coats for Kids charity. The first year the group collected just coats but in 2013, donated a large selection of coats, snowpants, boots, and mittens to local children at two county school districts. A local businessman and his wife donated 500 pairs of mittens alone. In addition, Green says that at her establishment, a football board garnered another $3,000 in the Coats for Kids account.

appreciation for the league’s efforts has grown. “The children were extremely excited,” she says. A second or third grader ran up to one of the employees of the man who donated the mittens and exclaimed: “Tell your boss he is the best guy!” While summer is just getting underway, in April the group had already collected 750 pieces for this coming winter’s event. The league’s president has more than a dozen 8-foot tables stacked with items in the basement of his bar, Green says with

a laugh. “People have the misconception of bars and bar owners,” she adds. “This just paints us in a whole different light, because they see we actually do good in the community.” In total, the Jackson County league members donated $102,000 to their communities in 2013. The group was awarded Customer Service Organization of the Year by the local chamber of commerce at the end of March, a tremendous honor for the 38 full and 12 associate members.

“People have been really generous,” she says. Green explains the poverty level in Jackson County is one of the highest in the state, with more than half of children qualifying for free or reduced school lunches. “It’s something everyone is aware of and trying to alleviate the problem,” Green adds. “We’re actually at the forefront of making a huge difference.” The teachers are also very appreciative, Green says, since they see firsthand the immense need among their students. In light of this year’s cold winter, the need and www.tlw.org

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She’s aligned herself with Amazing Grace Equine Sanctuary (AGES) in Elkhart Lake and since starting the April Fund, has decided every year to do a fundraiser on her birthday.

THEY’RE NOT HORSING AROUND When it comes to caring for horses, those who gather at Brennan’s on Michigan in Sheboygan take the matter seriously. They have had an amazing impact on the fates of local horses, first raising $2,500 for a horse name April whose eyes were damaged during transport. “We helped the horse, found her a home and started an emergency veterinary fund with what was left over from her care to help other horses,” says Peggy Brennan, who owns Brennan’s on Michigan with her husband.

A FINAL FAREWELL The Watertown Outboarders officially organized in 1971 for recreational boating activities and to promote the improvement and preservation of Wisconsin waterways. This past year the Outboarders decided to disband, and have donated the remaining club funds to local charities. Jefferson County Tavern League member Dick Kuerschner was a past-commodore of the Outboarders and says this is the group’s way of giving back to the community it had been a part of for more than 40 years.

Next, AGES rescued Rudy, a lone survivor of a 60-horse hoarding property in Shawano County. He collapsed in a trailer on the way to AGES and Brennan says this was after he was down for 12 hours on the barn floor. When she saw the emergency message on Facebook, she, her husband and one of their beer salesmen went to help. The salesman told her later: “Thank you for pushing me to do this. I will never be the same.” Brennan says the tavern stepped up to raise another $1,300 for Rudy’s care. “And now he’s back up on his feet, up for adoption,” she says.

avenue to do so.” Brennan says animal rescue is her passion, and that she was the kid who brought home strays, injured birds and squirrels. She did have a horse for 34 years and he passed away from old age. While she didn’t want to start with a new pet, Brennan says she finds joy in being surrounded by horses and knowing her efforts, and the selfless donations of those around her make a difference. “I try to inspire people to take their passion to a high level,” she adds. “We go, we help and it’s a wonderful feeling.”

Most recently, Brennan worked on “Efforts for Etsy,” and has raised $2,100 for another victim of horse hoarding. She says that birthday or not, she will help anytime there’s a need. She doesn’t want birthday cards or gifts, just donations to this cause so close to her heart. “People literally ask me when we’re doing another fundraiser,” she says. “There’s so much energy in the room and power in these fundraisers. People want to help and I just give them the

ty. Another $25,000 was given to Jefferson County for improvements at a park along County Highway B, also for a pier and ramp. Then, $25,000 was earmarked for the Rock River-Koshkonong Association to help improve the lake. An anonymous conservation group was also given $25,000 for efforts around the Watertown area. Finally, $75,000 has been set aside for

a scholarship program for Watertown High School seniors looking to study conservation. “If the money is properly invested, it can continue forever,” Kuerschner says. There is still a small sum of operational funds remaining, but Kuerschner says once the group is completely dissolved, that money too will benefit a local charity, leaving a proud legacy behind.

Each year the group held a summer picnic and winter jamboree, and with other miscellaneous raffles, had gathered a nice sum. Kuerschner says $25,000 has been donated to the Wisconsin Department of Natural Resources to put a public pier at the Outboarders’ proper-

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brought to the Sports Barr in Elkhorn, owned by Betty and Mike Barr, who also were an integral part of this project’s success, says Marsicano.

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The league members then distributed gifts to more than 350 residents at six area assisted living facilities. “We were practically in tears because the residents were so happy,” she says. “The activity directors kept telling us, ‘You have no idea what this means.’”

SANTAS FOR SENIORS Patti Marsicano said that Santas for Seniors only happened by chance. Due to Thanksgiving dinner delivery to seniors by the Walworth County Elks Lodge, the activity director at Geneva Lakes Manor, a skilled nursing and rehabilitation center, approached Marsicano. She wanted to gauge interest in a Christmas event for the many residents who don’t have family actively participating in their care or even receiving a holiday gift. Marsicano brought the idea to the Walworth County Tavern League, for which she serves as vice president, and within a month, the first Santas for Seniors was in full swing. The league members donated money, $500 alone at its November 2013 meeting, and the local senior homes provided lists of what residents would like as Christmas gifts. All donations were

Marsicano’s husband, Chris (TLW senior vice president) and his brother Dave, own The Village Supper Club in Delavan. She says TLW members become part of the community, truly knowing the people they see and talk to regularly. “It’s a more personal business than others,” she says. “You have a personal relationship with the neighborhood.” She and her husband lost two loved ones last year and when she was approached with this idea, Marsicano said it was the perfect healing opportunity for both of them. It was also a way to fill a direct need in the community, a gift in itself, she says. “We give to all sorts of charities throughout the year, but to identify a need and be able to put a smile on somebody’s face that would have possibly been forgotten otherwise, that’s worth a million,” Marsicano adds. Her “elves” are already shopping for this year’s Santas for Seniors, gathering lap blankets, scarfs, perfume and other gifts for the county’s senior residents.

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FUNDS FOR FAMILIES JJ McAuliffe, owner of McAuliffe’s Pub in Racine, says the people at his establishment really step up to the plate when the time comes. The Shaymus Guinn Foundation is one of those causes he holds dear to his heart. A friend’s son was diagnosed with a rare and aggressive form of bone cancer, Ewing’s Sarcoma, and passed away in December 2013 at age 11. “He fought it so hard,” says McAuliffe. “He was such an amazing little boy.” He says it was a big blow when Shaymus passed, so the foundation was started in his honor to raise money for local families dealing with childhood cancer. “The

families have to stay in specialty hospitals, and there’s so many people affected that it hurts them financially and insurance can only do so much,” he adds. In April, McAuliffe hosted the Second Annual Shaving for Shaymus, partnering with the South Eastern Wisconsin Racine Harley Owners Group (HOG). The first was in 2013, and it really started as a joke — a bet to see how long McAuliffe could grow a goatee and how much money he could raise before shaving it off. A friendly competition between the HOG chapter raised more than $4,000 for the foundation that first time. This year, the group donated an additional $3,000. “Now we’re turning it into an annual event that we’re going to make bigger and involve more people,” he says.

Overall, McAuliffe says many people don’t realize the good that tavern owners do. “I feel like I’m in a good spot,” he says. “My bar’s successful and it’s my way of giving back.” He feels it’s important for taverns as a whole to continue to make efforts toward charitable giving, because they are community centers and the place people gather, in good and tough times.

McAuliffe’s Pub, like all taverns, does a lot of other fundraising too and a big event each year is the Bowl for Kids’ Sake to benefit the Big Brothers/Big Sisters of Racine and Kenosha Counties. One of his bartenders asked him to be on her team and another volunteers as a Big Brother. McAuliffe says he began to see just how important the organization was. Last year, the bar’s team raised $4,500 for the bowl-a-thon. “Every year it’s hilarious,” he says with a laugh. “Our little bar will beat these corporate teams.”

GAME FEED A POPULAR FUNDRAISING TRADITION Dan Virnig, president of the Price County Tavern League, says $17,000 was raised in just six hours during the 12th Annual Wild Game Feed on March 22. This tradition at Virnig’s Birch Island Resort in Phillips raised enough money to send 15 local veterans on a Never Forgotten Honor Flight to Washington, D.C. Virnig says when he and his wife took over the resort 14 years ago, they began doing the feed as a fun event, but soon saw how it could translate as a fundraiser for local non-profit organizations. In 12 years, the event has bestowed $84,600 to local organizations, including public and civil service groups.

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Virnig says it’s very important to him that the money stays in Price County, helping people who live there. Even though the Honor Flight is a national program, the money raised in Phillips is designated for eligible veterans here.

More than 300 people came to Birch Island Resort in March to dine on wild game donated by Virnig or customers he hunts with throughout the year. He says that the meat available ranges from elk and big horn sheep, to mountain lion

and bear, and of course, fish and deer. “We keep a portion of what we hunt every year so in the spring we’re able to prepare it for the feed,” Virnig explains. He says the meat is prepared as it would be for a restaurant, which eliminates a lot of that “gamey” flavor people associate with wild meat. Some memorable dishes have been: corned bear, Cajun elk pizza, stir fry and blackened tenderloin. Guests also are treated to a mystery dish, in which they are given clues to guess the type of meat. They are charged $5 at the door, and also can participate in drawings for prizes donated by area businesses. Virnig says to bring the event county-wide this year required a lot of participation from the local league, but he was not disappointed. Nearly all of the league’s 47 members contributed in some form. “The Tavern League is always about neighbors helping neighbors,” he says. “We want to see that something good happens for the benefit of people who deserve it.” TLW

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A Home Away from Home

Becomes Reality

June Ceremony Scheduled for Milwaukee’s Fisher House By Amanda Wegner

n June 3, Tavern League of Wisconsin members get to see the fruits of their charitable labor come to life. The TLW has a long history of supporting Wisconsin’s veterans and about two years ago, the League assisted with fundraising efforts to build Fisher House Wisconsin on the grounds of Milwaukee’s Clement J. Zablocki VA Medical Center. And on June 3, shovels will hit the dirt for a groundbreaking ceremony on this important facility for veterans and military families. A home away from home, veterans and their families can stay at a Fisher House for free when they’re receiving care at an associated medical facility. To date, houses throughout the United States have saved military families more than $230 million in lodging and transportation costs. “This is huge,” Dan Buttery, president of Fisher House Wisconsin, says of the milestone groundbreaking ceremony sched-

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May/June 2014

uled for the house in Milwaukee. “Once this article hits, we are one year out from opening the doors and supporting the needs of these families at no cost, so they can be bedside with their loved ones and help in the healing process.”

caring for spinal cord injuries “A big reason why Milwaukee was selected for a Fisher House is because the

“Every dollar goes to fundraising thanks to grassroots work with organizations like the Tavern League of Wisconsin, which is so well-connected and has allowed us to build awareness in cities and towns throughout Wisconsin.” Dan Buttery, President, Fisher House Wisconsin

Milwaukee VA Center is ranked as one of the best in the nation,” says Buttery, an Iraq War veteran who served in the Wisconsin Army National Guard. Part of the medical center’s high marks are due to the state-of-the-art spinal cord injury unit the Milwaukee VA opened about three years ago. “We provide a lot of specialty care, including our brand-new spinal cord unit,” says David Van Theil, social work executive at the Milwaukee VA. “People from all over the U.S. come here, including many who are traveling to Milwaukee from remote areas that need a place to stay.” With that in mind, VA staff began the application process to get a Fisher House on site in 2006. Because Fisher Houses operate on a public-private partnership basis, once the application was approved, the project was turned over to the community and the Fisher House Wisconsin nonprofit was created to raise the funds needed to build the facility. (Once the facility is built, it will be donated back to www.tlw.org

the Milwaukee VA, but fundraising will be ongoing through Fisher House Wisconsin to maintain the house.) Located directly on the VA center grounds, Milwaukee’s Fisher House will be one of the largest in the United States. The house will be over 13,000 square feet with 16 bedroom suites capable of accommodating up to eight people per suite. Each suite includes a private bathroom and sleeping area for privacy. “The goal is to make a Fisher House feel like home, and they do a great job of that,” says Buttery. Other amenities include laundry facilities, living room with a library and toys for children. There’s also a large common kitchen and large dining area, which provides something of a therapeutic outlet for some families. “For families going through the healing process, we find that cooking and eating together is a shared experience; it almost becomes this impromptu support group,” says Buttery. “These families end up really working together and leaning on each other in a rather difficult time in their lives.”

A labor of love But because families are so critical in the healing process, this “labor of love for Fisher House Wisconsin and VA staff,” has been well worth the effort, says Van Thiel. He also says that

A large common kitchen with multiple workspaces and appliances, like this one in the Salt Lake City Fisher House, accommodates multiple families cooking at one time.

estimates indicate that Milwaukee’s Fisher House will serve more than 400 families per year. Buttery explains that $6 million is needed to build the Milwaukee Fisher House, and the Fisher House Wisconsin organization was initially responsible for half. But thanks to the organization’s great fundraising success, the board has committed to raising the full $6 million needed. “We’ve been able to achieve our goals thanks to local organizations and a great amount of community engagement,”

says Buttery. “And we have done that without spending on advertising. Every dollar goes to fundraising thanks to grassroots work with organizations like the Tavern League of Wisconsin, which is so well-connected and has allowed us to build awareness in cities and towns throughout Wisconsin.”

SPREADING THE WORD, BUILDING A HOUSE Fisher Houses specifically serve veterans and families who live beyond a 50-mile radius of its associated medical facility; as such, it was important to spread the word outside the Milwaukee area. “We’re here for the families in Madison, Appleton, Green Bay, Rhinelander, Stevens Point and more,” says Buttery. “What the Tavern League did to help us spread the word throughout the state was invaluable.” And the TLW, local leagues and individual members have all been happy to help. “Very simply, our members are always open to helping worthy causes and when we were approached by folks from Fisher House and learned more about their mission, we knew this was definitely a worthy cause,” says Tavern League Executive Director Pete Madland.

The Fisher House at Walter Reed National Military Medical Center at Bethesda, MD has a large dining room to seat more than one family. Buttery says impromptu support groups are often formed while preparing meals and eating. www.tlw.org

The TLW also helped raise money for Fisher House Wisconsin with a placard campaign and individual members have done fundraisers at their establishments or supported local community efforts. May/June 2014

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Attend the Groundbreaking Fisher House Wisconsin Groundbreaking Tuesday, June 3, 1 p.m. This event is open to the public. Specific details weren’t available as of press time, so monitor www.fisherhousewi.org and www.milwaukee.va.gov for updates. Following the groundbreaking, join Fisher House Wisconsin at Miller Park’s Dew Deck to enjoy the Milwaukee Brewers game, food and a tailgate party all while supporting the organization! This is an all-inclusive, family-friendly event.

Dick Leinenkugel, who serves on the Fisher House Wisconsin board of directors, previously shared his appreciation for the Tavern League’s efforts: “We received support from every district. It was really great to see the extent of support across the state from the Wisconsin Tavern League, and we’re really appreciative of the board as well for its enthusiasm.” Adds Buttery: “Tavern League adopted us long before a majority of Wisconsinites knew we existed and what we did. We attribute the support we’ve received over the last three years in large part to the early successes we’ve had with groups like Tavern League in helping us get the word out.” Once the Fisher House is gifted back to the VA, funds will continue to be needed to support and maintain the house. Buttery hopes that the TLW and its members will keep Fisher House Wisconsin in mind as it plans charitable events and selects causes to support. Especially since the Fisher House Wisconsin organization has something tangible to show for the Tavern League’s early efforts. “It’s a great feeling that our contributions here are so visible,” says Madland. “So many worthy causes we contribute to are hard to see, but this is more concrete. It’s something members can go and see and put their hands on. It’s very rewarding to know the Tavern League of Wisconsin and its members had a hand in that.” TLW

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TLW 79th Annual

Spring Conference Summary Welcome Back to the Wild West

he city of La Crosse in the heart of the Mississippi River valley was the site of the 79th Annual Spring Conference and Tradeshow, April 7-10. The four-day event hosted by the La Crosse City/County Tavern League and sponsored by Combined Insurance featured a Wild West theme fitting for this gateway to western Wisconsin. Approximately 600 attendees enjoyed a variety of meetings and activities at the Radisson Hotel & La Crosse Center, and with temperatures warming into the 60s many ventured outside to soak up the sunshine after our long, cold winter. Monday’s Events The TLW board of directors met throughout the day Monday, covering a full agenda of topics. Wrapping up the day’s events was a welcome party at American Legion Post 52 from 6 p.m. – 1 a.m. As in the past, the party was a great way to re-connect with old friends and get to know new TLW members. Partygoers enjoyed an appetizer buffet provided by Reinhart Foods, plus cocktails and the sounds of The Craig Olson Project.

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May/June 2014

www.tlw.org

2014 Spring Conference Summary Tuesday’s Events The General Session attended by several hundred members opened with a formal welcome to La Crosse by Southern Zone Vice President Jim Pickett, La Crosse County TLW President Mike (Brownie) Brown and the Executive Director of the La Crosse Area Convention and Visitors Bureau David Clements. TLW President Terry Harvath and Secretary Sue Bonte Lee had some fun with the conference’s Wild West theme, playing the part for the crowd with the appropriate Western attire. President Harvath and Secretary Bonte Lee as well Senior Vice President Chris Marsicano and Treasurer Tom Dahlen shared information from the previous day’s board meeting. Next up was Executive Director Pete Madland, who emphasized the importance of increasing membership. Keynote speaker Dr. David J. Hanson, professor emeritus of sociology at the State University of New York, Potsdam spoke about the neo-prohibition movement. This growing movement, according to Hanson is centered on beliefs that consumption of alcoholic beverages should be reduced by legislation that further restricts its sale, and also by changing social norms to reduce the acceptability of drinking. Hanson stated that there are individuals that would, for example, like to increase the taxes on alcohol beverages, limit or reduce the number of sales outlets, limit the alcohol content of drinks and prohibit or censor alcohol advertising. Educating the public about responsible drinking, according to Hanson is more effective than reverting to prohibition. Tuesday morning’s session ended with President Harvath presenting the President’s Award to Peggy Drephal from Peggy’s Midtown in Black Creek. Tuesday afternoon members attended seminars on Wisconsin Alcohol and Tobacco Inspections and an overview of the TLW website by Cindy Roehl, TLW staffer. Time was also set aside to attend the tradeshow, where vendors shared samples and information about new products. The silent auction was open all afternoon and offered members a chance to bid on many items donated by leagues, districts and vendors. Tuesday evening everyone gathered at the La Crosse Center for the cocktail party, costume contest and music by The WhistleJacks. A live auction presided over by Colonel Pete Madland was a huge success raising $16,775 for the Direct Givers Fund.

www.tlw.org

May/June 2014

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2014 Spring Conference Summary Wednesday’s Events The convention opened on Wednesday with a presentation by James “Junior” Wright, general manager, Wisconsin for MillerCoors. Wright spoke about building on premise business with beer, specifically premium light beers. Although he indicated craft beers are on the rise, statistics show customer loyalty to premium light beers and the importance of having a blended portfolio available for customers. Wright indicated MillerCoors has a series of training modules it can offer on premise license holders that will increase volume and revenue. Next on the podium was Robert “Bubba” Sprenger, the TLW’s ABL representative. Sprenger gave a re-cap of news from Washington that might impact the licensed beverage industry, including the transportation bill, the legalization of marijuana and federal minimum wage guidelines. He also emphasized the importance of attending the ABL conference in Washington, D.C., June 8-10. TLW Lobbyist Scott Stenger followed Sprenger and introduced former TLW President and State Rep. Rob Swearingen, who spoke about the importance of getting involved with local government. It’s through local efforts that awareness was raised about municipalities suggesting alcohol beverage retailers use identification scanners, which would obtain personal information from patrons. Due to work by state legislators and TLW lobbying efforts, Gov. Walker signed Act 215 banning the use of ID scanners in early April. Swearingen presented the pen the governor used to sign the bill to President Harvath. Following Swearingen’s remarks, Stenger recapped the latest state Legislative session and noted the additional successes of TLW lobbying efforts. See page 34 for a complete overview of legislation the TLW registered to lobby on or monitor during the 20132014 Legislative session. On Wednesday afternoon, TLW members attended the tradeshow and Executive Director Pete Madland visited vendors’ booths and awarded exhibitor prizes to TLW members. District caucus meetings were held late Wednesday afternoon, followed by the President’s TIPAC Reception sponsored by Precision Pours and Tito’s Handmade Vodka.

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May/June 2014

www.tlw.org

2014 Spring Conference Summary Thursday’s Events Senior Vice President Chris Marsicano kicked off Thursday morning’s general business meeting with the announcement of totals for the silent and live auctions. The silent auction netted $5,916 and the live auction generated $16,775 for a combined total of $22,691 for the Direct Givers Fund. Also, the first annual TLW food drive collected $1,494 and 427 pounds of food for the Hunger Task Force of La Crosse. Thanks to all for your generosity. Next, Brad Schinke, sixth district director presented the CORE Report. Following this presentation, was an overview of the Rules Committee Report by Committee Chair Doug Korth president of the Waupaca County Tavern League and the Nomination Committee Report by Dennis Salverson, first district director.

April 2014 Election Results All offices are for 2 years unless otherwise noted: Fifth District Director (1 year) Tom Dorsey Harlon Wright

23 18

Ninth District Director Robert Grosch Lorie Helm

2 8

The following candidates were running unopposed: Southern Zone VP (1 year) Jim Pickett Southern Zone VP

Dan Taivalkoski

Central Zone VP (1 year)

Lori Frommgen

Central Zone VP

Robert Sprenger

First District Director

Dennis Salverson

First District Director (1 year)

Lou Larson

Second District Director (1 year)

Steve Hepp

After President Harvath’s closing remarks the conference was adjourned. The La Crosse City/County President’s Reception followed at The View Grill & Bar.

Second District Director

Eric Christenson

Third District Director

Dan Frisch

Third District Director (1 year)

Todd Giraud

A big thank you is extended to the La Crosse City/County Tavern League and the city of La Crosse for their hospitality during the TLW’s four-day conference. Also, special thanks to Combined Insurance for their sponsorship of the event. TLW

Fifth District Director

Ray Bruch

Sixth District Director

Judy Vandenhouten

Sixth District Director (1 year)

Brad Schinke

Seventh District Director

Diane Schwartz

Comedian Scott Novotny entertained the crowd with his quick wit and humor before the winners of the election were announced. (See sidebar for results.)

Seventh District Director (1 year) Kris Zappa Eighth District Director

Erin Farrar

Eighth District Director (1 year)

Jim Seliger

**New Board Members also include: Northern Zone VP Nancy Lorbetske (term ending Spring 2015) Fourth District Director (term ending Spring 2016)

Tim Tomchek

Eighth District Director (term ending Spring 2015)

Russ Fisher

Nominations for Fall 2014 Senior VP Secretary Treasurer

Chris Marsicano Sue Bonte Lee Tom Dahlen

All stand unopposed and will be sworn in at the Fall Convention in Wisconsin Dells.

www.tlw.org

May/June 2014

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ABL Dispatch – The Latest Industry News From Washington

May is Tavern Month

By ABL Executive Director John Bodnovich his May we are excited to celebrate LEGISLATIVE ROUND-UP

another Tavern Month, highlighting the importance of taverns in American culture. As ABL and its members have said for years, the corner bar or tavern is where Americans go to celebrate moments and make memories, and we are proud to represent tavern owners like you! Your commitment to your communities, especially the charitable contributions made by TLW members, impresses the importance of giving locally-owned business opportunities to thrive and grow. ABL continues to focus on ways to best promote its members and their businesses. At the ABL Board of Directors meeting in March, we discussed issues affecting not just Wisconsin, but the ability for business owners like you to keep their doors open in states throughout the country. We continue to build bridges between state associations that have first-hand knowledge of similar challenges you are facing. Several have used ideas from TLW in their own states, as your leadership continues to be an example of a strong, well-managed affiliate member of ABL. Your leadership is also apparent in TLW’s support of ABLPAC. I would like to personally thank you for being the largest-contributing affiliate to this important part of our association. ABLPAC was established to enhance ABL members’ ability to take part in the Democratic process, including campaigns and elections. Through ABLPAC, beverage licensees have a stronger, more unified voice – one that speaks for their entire retail alcohol industry. Thank you for your continued support.

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May/June 2014

Following the recommendation by the National Transportation Safety Board (NTSB) in May 2013 that states adopt 0.05 percent or lower BAC laws, there has been limited legislative activity on the issue. ABL is aware of six states in which there has been BAC legislative activity in 2013-2014. Kentucky – H.B. 14 – Moves the per se DUI threshold from 0.08 to 0.05. New York – A7565 – Lowers the blood alcohol concentration required for DWI from 0.08 to 0.06, and for aggravated DWI from 0.18 to 0.14. South Carolina – S. 706 – Changes the levels of unlawful alcohol concentration from 0.08 percent or more to 0.05 percent or more. Utah – No Bill Introduced – The Sutherland Institute, a conservative think tank, gained media attention by saying they were working on a 0.05 BAC bill for the legislature, but no such bill has been introduced. The deadline to introduce legislation in Utah was February 6. Vermont – H.B. 707 – Lowers the DUI blood alcohol limit from 0.08 to 0.05. Washington – S.B. 5932 – Lowers the legal limit for blood and breath alcohol content from 0.08 percent to 0.05 percent It was announced on March 11 that Deborah A.P. Hersman, the NTSB chairman and a vocal proponent of a 0.05 percent BAC recommendation, is leaving NTSB to lead the National Safety Council. She will be succeeded in the interim by vice chairman Christopher A. Hart.

ABL SUPPORTS LEGISLATION DEFINING A FORTY HOUR WORK WEEK The House is expected to hold a vote this spring on the Save American Workers Act (H.R. 2575) sponsored by Rep. Todd Young (R-IN). The bill, which has over 200 co-sponsors, would repeal the 30 hour definition of full-time employment under the Affordable Care Act, and restore the definition of full-time to 40 hours per week. Employers have said that it has caused them to reduce hours and lay off workers to avoid the ACA’s “employer mandate,” which requires them to provide health insurance for full-time employees. In the Senate, the Forty Hours Is Full Time Act (S. 1188), sponsored by Sens. Susan Collins (R-ME) and Joe Donnelly (D-IN), added five additional co-sponsors in the past four months. In addition, the Congressional Budget Office (CBO) recently found that changing the work week definition back to 40 hours would address concerns that the ACA will result in 2.5 million fewer full-time jobs by 2024. By providing employer relief, this change would mitigate costs passed to workers due to potentially fewer hours. ABL continues to urge members of Congress to support legislation that would restore the full-time definition to 40 hours per week.

OVERTIME EXPANSION COULD HURT ON-PREMISE LICENSEES On March 13, as part of a push to increase wages for lowerincome workers, the Obama Administration directed Department of Labor Secretary Tom Perez to raise the threshold for workers to be covered by overwww.tlw.org

time protections. Administration authority to change overtime regulations is based on the Fair Labor Standards Act of 1938. The current pay threshold below which white collar employees are guaranteed overtime protection is $455 per week, with some states setting higher thresholds. This move comes on the heels of President Obama signing an executive order raising the pay for employees of federal contract workers to $10.10 per hour. It is unclear what amount the threshold will increase, but as a White House official stated to Politico, “It will cover millions of employees at banks, restaurants, convenience stores and in ‘executive, administrative and professional’ posts defined as ‘white collar’ posts.” While the news of this expansion is sudden, the process by which a change would be implemented is deliberate, including a comment period after a Labor Department proposal is made public.

REGISTRATION FOR THE 2014 ABL ANNUAL CONFERENCE CONTINUES The 2014 ABL Annual Conference will be held in Washington, DC, June 8-10. Registration continues at www.ABLUSA.org/Conference. Registration is $225 per attendee.

• Hotel accommodations are at the Omni Shoreham Hotel, just steps from the National Zoo, bars and restaurants in D.C.’s Woodley Park neighborhood, and the Washington Metro. TLW

Highlights include: • Attorney Tony Kogut: Alcohol & Hospitality Litigation • Former State Alcohol Regulator Pamela S. Erickson: Alcohol Regulatory Trends • Attorney Stephen Talpins: 0.05 Percent BAC and Drunk Driving Policy • Retailer of the Year Awards Sponsored by Brown-Forman • MillerCoors Annual Luncheon • Two Gingers Breakfast • Spirits Tasting & Top Shelf Banquet Honoring Bill Samuels, Jr., Chairman Emeritus, Maker’s Mark • Capitol Hill Visits & ABL Congressional Reception: Standup for Your Industry with Members of Congress

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LEAGUE PROFILE Green Lake Area Tavern League

Green Lake AREA TAVERN LEAGUE

Paul Salzwedel, president of the Green Lake Area Tavern League, third from left, along with fellow Green Lake Area Tavern League members present a check to Vicki Jenks, far left, a board member of the American Red Cross Northeast Chapter.

rom rural taverns to college bars to tourist destinations like the Heidel House, the Green Lake Area Tavern League covers a lot of ground. “Our county and membership is pretty diverse,” says Paul Salzwedel, president of the Green Lake Area Tavern League. “We’re actually a couple different counties together.”

Part of the meeting is an update, the other part is a speaker. Recent speakers have included State Sen. Luther Olson and Rep. Joan Ballweg. Salzwedel also brought in a local wholesaler, Holiday Wholesale, to talk about products and trends, and a representative from a credit card company to show members different ways they can take credit cards.

This league’s 34 members come from Green Lake County and part of Fond du Lac County. While this is a relatively small member base, they tend to be active, with 15 to 25 people attending monthly meetings the past few months. Salzwedel, who became president in the last year, has worked to make meetings more informational, “so that everyone who comes gets something out of it.”

Drawing the league map into quadrants and moving the monthly meeting to a new area each month has also helped. “It can be a half-hour drive or more for some members,” says Salzwedel. “Moving it around gets new people to new areas.”

“One of biggest issues was that people don’t want to waste time. So we get to things quick and we get information out,” says Salzwedel, who owns Tall Paul’s and Silver Spurs, both in Ripon. A big takeaway for local members is what’s happening in the state Legislature, as many don’t have the time to personally keep up with what’s going on at the state Capitol. “The packet I brought back from Legislative Day … they just gobbled all that up!”

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May/June 2014

While the league has given away a few memberships at meetings, the rotation system also helps with new member recruitment. “When I’m out recruiting,” says Salzwedel, “one thing I tell them is that the odds of them having a meeting are real good, as are the odds they make back most of their $150 [membership] fee that day.”

Another change for the league is its new “Cash Bash.” Held in spring and fall, members sell tickets, 200 in total, for $20 each; half goes to the winner and half to the league for donations. The Cash Bash ended with a party at Miller’s Tavern in Ripon, where about 80 of the ticketholders showed up to enjoy another 50/50 raffle and other activities. The most recent Cash Bash netted $4,000 for the league to pay out to different charities. “That was brand-new for us and turned out really well,” says Salzwedel. In addition to the Cash Bash, the league has an annual bowling tournament and golf outing. While Salzwedel has owned a number of bars and supper clubs over the years, he’s been able to step back a bit and take on other commitments, such as heading the Green Lake Area Tavern League. And he’s happy to do it. “By far, the knowledge you gain from being involved in the Tavern League is impressive,” he says. “For $150, it’s the smartest, best thing a tavern owner can be in support of.” TLW

All these changes and incentives, plus a 50/50 raffle, have been welcome and productive. “I’m really happy with how it’s working out. We have a nice, good group of people coming,” says Salzwedel. www.tlw.org

Business Spotlight Miller’s Tavern

Dennis Miller, owner of Miller’s Tavern in Ripon organizes an annual poker run to benefit veterans. The event, now in its 16th year, is held the Sunday of Labor Day weekend and starts and ends at Miller’s Tavern and covers 100-120 miles.

fter nine months without a job, Dennis Miller decided to make a full-time occupation out of his parttime avocation. “I was without a job in February 1991 and a few months later, I bought the bar. I could see it was going downhill, made an offer and got into it right away,” says Miller, owner of Miller’s Tavern in Ripon. “I started with absolutely nothing. You know, if you want to have a bar, you have to put in long hours and hard work. And I knew I could do it.” Miller first entered the bar and restaurant industry at age 15, when he worked as a dishwasher in a supper club. When he turned 18, he started as a part-time bartender, something he continued to do at various establishments through his early career, even when working a full-time job. In November 1991, it became his sole job and his life’s work. Miller stayed in the little leased bar on Ripon’s Main Street for six years before building an establishment of his own, literally around the corner. “I had wanted to buy the first building,” says Miller, “but we could never agree on a price. So I looked into the lot around the corner that I’d walked across for six years. It belonged to the city, we mapped it up, made a deal and I built a new place and moved over here in November 1997.” A larger establishment, Miller has been “hitting it hard ever since.” Today, Miller has about a dozen employees and with a larger kitchen, offers a popular Friday night fish fry. The main catch is haddock, though he also offers several

www.tlw.org

other kinds of fish. Miller’s also offers burgers and chicken sandwiches and daily soups. In the winter, he also serves his wife, Brenda’s, chili. “Oh, she makes a heck of a homemade chili.” Open at 7 a.m. Monday through Friday and 8 a.m. on weekends, Miller’s also offers noon lunch specials. Miller has also cornered the local market on wings, offering some of the best around. He has an exclusive contract with Legend Larry’s, a Sheboygan-based company that offers 10 national awardwinning wing sauces. Under the agreement, no one else in a 30-mile radius of Miller’s can offer Legend Larry’s wings. “We do a large volume of wings throughout the year, especially in football season,” says Miller. “That’s been very good for us.” In addition to wearing many hats in the Ripon community and serving on a number of boards, Miller organizes an annual Veterans Memorial Poker Run. The event, now in its 16th year, is held the

Sunday of Labor Day weekend, starts and ends at Miller’s Tavern and covers 100 to 120 miles, stopping at fellow Tavern League establishments along the way. Because Miller has a long personal history in the industry, joining the TLW was a priority once he opened his doors in 1991. He served as the Green Lake Area Tavern League president for 17 years, and recently stepped down to spend more time with his four grandchildren, among other things. “If anyone owns a bar or restaurant and they’re not a Tavern League member, they don’t know what they’re missing,” says Miller. “Tavern League is a very, very important part of running this business.” TLW Miller’s Tavern Dennis Miller 102 E. Fond du Lac St., Ripon

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Charity Spotlight American Red Cross Northeast Wisconsin Chapter

ften when someone thinks about the American Red Cross, they think of blood drives and massive national disasters. But local Red Cross chapters are doing much more. “We have our fingers in a lot of different quality projects and issues,” says Vicki Jenks, a board member of the American Red Cross Northeast Wisconsin Chapter, which covers 20 counties. A professional musician who moved with her husband from Madison in 2005, Jenks had always felt called to work with the Red Cross and moving to Wild Rose proved the perfect opportunity. When she first met with the regional community service director in Berlin in Green Lake County, she asked when she’d be going on her first national deployment. “He told me it doesn’t work like that; you first have to serve locally,” says Jenks. “I didn’t know there was a Red Cross presence locally.” In this area, residential fires are the most frequent form of disaster. As such, Jenks, and

later her husband, John, joined the Disaster Action Team, which serves Waushara, Green Lake, Waupaca and Marquette counties. Unfortunately, the same day Jenks gave a presentation to the Green Lake Area Tavern League, the Disaster Action Team (DAT) was called into action for a massive fire. Jenks recalls: “I went there December 10 and met with them in Ripon at Miller’s Tavern. I told them what the DAT team does; I brought a comfort kit and was wearing our protective vest. I told them that winter was just starting and was predicted to be a rough one.” At 3 a.m. on December 11, three blocks in Ripon went up in flames, and Red Cross DAT teams were on hand. “It was almost spooky. It was really a horrific fire,” says Jenks. “Luckily, no one died, but many businesses were gone.” Shortly after the fire, Paul Salzwedel, president of the Green Lake Area Tavern League, informed Jenks of the chapter’s support and that it was applying for a match from the Tavern League Foundation. While Jenks initially thought the fire was the impetus for the donation, Salzwedel and the local league were quick to say otherwise. “When I went for the first check presentation, they were insistent that it wasn’t a result of the fire, but that they believed in the mission of the organization and have seen

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May/June 2014

it in action through the years. I was very touched by that,” says Jenks. Following a disaster, the Red Cross also provides assistance to help people get back on their feet, such as getting basic care items, clothing, replacing medications and medical supplies and more. “After a disaster, every situation is similar but still very unique. Without donations, we’d be hard pressed to offer much of anything,” says Jenks. “As I tell clients, we are the first step. We can’t solve everything, but we won’t leave you in the lurch.” Local disaster relief is just one of the many things the American Red Cross Northeast Wisconsin Chapter does. For instance, the Red Cross works with the Wisconsin Veterans Home in King, about an hour north of Ripon, offering concerts there and helping to expand different programs by writing grants and assisting the home’s administration. They also provide emergency communications to connect family with loved ones overseas, emergency financial assistance for service members and their families and more. “We call that the quiet side of our work,” says Jenks, “but everything the Red Cross does is rewarding.” TLW American Red Cross Northeast Wisconsin Chapter 515 S. Washburn Street, Suite 201, Oshkosh 920-231-3590 www.redcross.org/wi/oshkosh www.tlw.org

SPECIAL CLUB MEMBERSHIP April 17, 2014

Platinum Club Members Outagamie County Tavern League Oshkosh City Tavern League Portage County Tavern League Waushara County Tavern League TLW 3rd District TLW 5th District TLW 7th District

Gold Club Members Dodge County Tavern League Door County Tavern League Manitowoc County Tavern League Oconto County Tavern League

Silver Club Member Reppâ&#x20AC;&#x2122;s Bar, Oshkosh

Annual Membership Levels Platinum $1,000 Annual Membership Level Gold $500 Annual Membership Level Silver $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221 May/June 2014 DierksTavernhalfpageFreshIdeas.indd 1

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4/15/13 3:36 PM

Corporate Spotlight Wisconsin Wine & Spirit Institute

SUPPORT THOSE WHO

SUPPORT OUR ASSOCIATION

PLATINUM SPONSORS

BRONZE SPONSORS

WWSI is a trade association, representing the state’s six largest liquor wholesalers. While there are several wholesalers that are not members, particularly those that focus on specialty liquor and wine, “the majority and largest are members of mine,” says Petersen.

“States can regulate any way they want, as long as it’s in an even-handed manner,” says Petersen. “What’s particularly concerning for us and the Tavern League is that we don’t want wineries to have unlimited amounts of retail licenses. With the gigantic growth in wineries Anheuser-Busch here, the push for multiple retail licenses and off-site tasting rooms basically creates restaurants with wine. They essentially want to be taverns.” Petersen adds that WWSI’s partnership with the Tavern League is critical to pushing back on that effort. TA V E R N L E A G U E O F W I S C O N S I N

ith a key focus on franchise legislation, the Wisconsin Wine & Spirit Institute (WWSI) has a long, strong history and relationship with the Tavern League of Wisconsin. “We understand how critical the Tavern League SILVER SPONSORS is to the wholesale industry,” says Eric Petersen, WWSI’s executive director. “And having a partner that understands our shared position so well is really important.”

2012 MEMBERSHIP DIRECTORY

GOLD SPONSORS

— to essentially exist in a two-tier system in multiple locations. Under current state statutes, brewpubs and wineries can have one license to serve on premise or have a tasting room, but some businesses are now pushing to have multiple locations away from their brewery or winery.

WWSI was founded in the 1960s and has been a corporate sponsor of the Tavern League of Wisconsin for about 20 years. “We have a phenomenally good relationship. Both sides know what’s at stake.”

From the wholesaler perspective, Tavern League comprises WWSI’s largest cusWith the 2013-’14 Wisconsin legislative tomer base. And while Petersen admits session over, things are quiet for the as- that it may seem counterintuitive for Wisconsin Amusement & Music Operators, Inc. work to be Tavern League and WWSI to be good sociation, but there is always e groups for their support,That and encourage others continuously not on the list to participate. Any business interestedand in joining should call would naturalpartners that there done. includes work91) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.” ing to educate legislators, other deci- ly be friction between the buyer (Tavern sion-makers and the public on the value League) and the seller (WWSI), the two January/February On Premise 5 sell spirits to together. “We of the state’s three-tier wholesale system. work2012well restaurants, liquor stores and grocery stores, but the biggest chunk of our busi“We are adamantly in support of the three-tier system,” says Petersen. “It’s ness is taverns. From time to time, there something that comes up session after are interests that might not completely align, but we’ve done a good job of not session and we’re there, along with the letting those overshadow the issues in Tavern League, to push back.” which we are in complete alignment.” On that topic, one of the more contentious issues is allowing wineries and Aside from creating an unfair advantage for some businesses, Petersen says brewpubs to have multiple retail licenses

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May/June 2014

that Wisconsin’s three-tier system provides buyers with the greatest number of choices at the lowest cost. “One of the reasons our system works as well as it does is because our wholesaler’s infrastructure base allow us to serve rural taverns and rural retail outlets. In states that don’t have [a three-tier system], it’s not as effective and more costly for those rural customers and others,” says Petersen. In addition to preserving Wisconsin’s three-tier system, WWSI weighs in on other issues of concern as they arise, such as trade practices and regulations, from underage drinking to drunk driving laws and more. Taken together, WWSI’s statewide network and the Tavern League’s statewide membership give both a louder voice for shared issues. “There are certainly groups and individuals who, if they had their way, want to make consumption of alcohol much more difficult. We don’t have anywhere near the numbers the TLW does, so our partnership broadens our base of support to thousands of taverns located all over Wisconsin. That is really a great thing for preserving our industry.” TLW Wisconsin Wine & Spirit Institute 22 N. Carroll St. Madison, WI 53703 608-256-5223

www.tlw.org

Accounting Help A Business Plan Could Be Your Map to Growth By Michelle Eno, CPA

entity you selected and the reasons for your decision. Include supporting documentation, such as a partnership agreement. • Business and industry description: Who are your key advisors and managers, and how does their experience benefit your organization? Where are you located and why did you choose this location? Provide details on the industry you are in and why your business has a competitive edge.

hether you’re already a business owner or a budding entrepreneur, one of the most important steps you can take on your road to success is creating a business plan. A well-written business plan captures your vision, illustrates it for others, and creates the roadmap you and your management team need to guide you through the growth of your business. Here are the main components of a business plan.

EXECUTIVE SUMMARY: This is your elevator pitch, or summarized version of your business plan that describes why your business is worthy of their attention. Keep in mind that many readers will decide whether the subsequent pages are worth reviewing based on this section.

BUSINESS DESCRIPTION: This is the first major section of your business plan and should explain the nature of your business. This section should include: • Product/service description: Describe products sold and services provided. Include why your products and services are different. You might also address potential pitfalls and how they will be addressed. • Legal structure: Describe the type of www.tlw.org

MARKET ANALYSIS AND MARKETING STRATEGY: This is the most influential section of your business plan where you convince readers that your business will be successful. This section should provide a detailed analysis of your target market, including what you have done to maximize your opportunity within it. If your business plan is intended for potential investors or lenders, this section will convince them that you understand your market. If your plan is designed to educate key employees, it will provide the basic information they need to carry out your vision for growth. Once you have conducted thorough market research, the next step is to decide how you will market your product or service. This section of the business plan should provide details about how you will promote your products and services. Describe any marketing tactics, such as advertising and public relations.

FINANCIALS: This section of the business plan is important to potential investors and lenders. It should be designed to help your readers understand where you are now, financially, and where you hope to be. You should include all current and projected financial statements, including: Cash flow statement, Balance sheet, Income statement, and Break-even analysis. This section will likely be scrutinized the most, so be sure it is completed carefully. It is most important that the information provided be accurate and well-supported with documentation. Use this section to educate readers about your use of resources, proving to them that you and your leadership team can and will manage money effectively.

WORTH THE EFFORT: Most business owners would rather focus on their daily objectives and challenges than take valuable time away from their business to write a business plan. But in the end, it will be worth the effort. A business plan is not only important, but it can also become a critical resource on your journey toward success. TLW Michelle (Shelly) Eno is Tax & Business Services Department Manager with Wegner LLP, CPAs & Consultants with offices in Madison, Baraboo, Janesville and Pewaukee. This article is not intended to give complete tax advice, but a general review of the subject matter. You can contact Michelle at 608-442-1951 or michelle. eno@wegnercpas.com

Thorough market research can uncover previously unknown challenges and opportunities. Addressing these findings with a creative strategy can give your business a competitive edge. It can also help your leadership team understand the reasons for decisions you make that they may not necessarily agree with. May/June 2014

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Featured Affiliates

Riverside Foods Inc.

Tri-Mart Corporation

“Musky” Mike Coenen is vice president of national sales for Riverside Foods Inc. in Two Rivers. He says it’s easy to answer why Riverside Foods is an affiliate member of the TLW. “The Tavern League is invaluable to me,” he says. “We get a huge return on investment. So many of our customers that rally around the things we do are Tavern League members.”

Turn back the clock 40 years and Tri-Mart Corporation, a familiar supplier to many Tavern League members today, is formalizing its business plan and filing its papers to incorporate. The Menomoniebased wholesale distributor is finding a loyal customer base in convenience and grocery stores, bars and taverns, schools and other institutions. It also discovers it has a loyal group of employees, and in 1984 it introduces an employee stock ownership plan or ESPOP. This plan puts the success of the company directly in the hands of the employees, very much like bar and tavern owners, according to Steve Sundby, Tri-Mart executive vice president.

Riverside Foods began in 1961 when Mike Yauger’s grandfather decided to sell lake perch. Yauger is now a current co-owner and the third-generation of his family seated at the Riverside Foods helm. Coenen says that a short time after the company started selling lake perch, they began breading it. Then, in the 1970s, the company introduced breaded cheese curds and nuggets, “and business took off from there,” he adds. Today the company has two owners in addition to Yauger: Paul Becker and Mark Kornely. All three are very hands-on and Coenen says they hire people with passion and integrity. Coenen says he came to appreciate the quality and the Americanfocused way of thinking. All products are made and processed in Two Rivers, with as many local ingredients as possible, and all originating from somewhere in the United States. Riverside still is true to its fish beginnings and offers a variety of seafood products today, though Coenen says the company is very well known for its breaded and battered cheeses as well as innovative appetizer items. The Half-Naked Curd (lightly breaded cheese curd) introduced last year and the Caprese Style Mozzarella (whole milk mozzarella with tomatobasil breading) are top sellers. Riverside is also known for its Kettle Brau appetizers, coated in a batter which is made only with Leinenkugel’s Beer. Coenen attributes the advertisements in On Premise for giving the TLW members an introduction to new products and also to the large number of calls he receives regularly from interested customers. “Customers are super important,” he says. “If we make a customer wait, then we are making the restaurant owner wait. We get back to them as soon and as efficiently as possible.”

“As an ESPOP we can identify with the independent business owner. Each of us has a stake in this business just like the guy that is running his own bar. We understand the responsibility and know it’s up to us to make things work,” says Sundby. Over the years, the company and its employees have made things work— in fact, quite well. Sundby says Tri-Mart now inventories more than 8,000 products in their warehouse, stocking everything from tobacco and cleaning products, to paper goods, glassware and bar supplies, to potato chips, meat snacks, frozen pizzas and liquor. They also carry equipment to make frozen margaritas and daiquiris, pizza ovens and coffee machines. “When customers ask me what we carry,” Sundby says, “I tell them it’s probably easier for me to tell you what we don’t carry.” Due to the volume of their product offering, the Tri-Mart warehouse is active around the clock, receiving vendor shipments, picking orders and loading a fleet of trucks for customer deliveries. A team of nine sales people has covered a territory that spans the northwest quadrant of the state since the company’s inception. Beginning May 30, however, Tri-Mart will be phasing in statewide distribution, which means TLW members from Superior to Kenosha can take advantage of their extensive product offering and exceptional service. Tri-Mart sales reps average 15 years of experience, so they bring a lot of knowledge to their jobs. “Not only are they familiar with our 8,000 SKUs, but our sales people can meet customers’ needs by suggesting nonstock products, which we can order from our vendors,” says Sundby.

Coenen says that ultimately the consumer is his boss. That’s the way he drives the business and has since his involvement in the industry began in 1981. He says he’s very passionate about his job at Riverside Foods and that same attitude can be seen throughout the company, a proud affiliate member of the TLW.

It’s flexibility and the desire to take care of the customer that is a hallmark of a company that is employee owned like Tri-Mart, Sundby explains. “Everyone has a piece of the pie and it really shows in the way we do business.”

Riverside Foods Inc. Mike Coenen 2520 Wilson St., Two Rivers, WI 54241 • (800) 678-4511 musky@riversidefoods.com • www.riversidefoods.com

Tri-Mart Coporation Steve Sundby 4603 Domain Dr., Menomonie, WI 54751 • (715) 235-2151, ext. 151 ssundby@trimart.com • www.trimart.com

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www.tlw.org

Stansfield Vending Inc. “My company is at our best when we’re working with a bar that understands what the end user wants and they trust me,” says Janet Stansfield Hess, president of Stansfield Vending Inc. in La Crosse. She says gaming equipment is more than incidental revenue for a tavern, and if done right, it’s profitable. Stansfield Vending owns and operates gaming equipment such as pool tables, dart boards, video games, as well as crane machines and digital juke boxes, which they revenue-share with the establishment. Hess and her sister Julie Nordeen became third-generation owners of the company in 2001, when it was passed to them by their father Jim Stansfield Jr. His father began revenue-sharing coin-operated vinyl record players in 1942 in Winona, Minn. Stansfield Vending and the industry in general have changed a lot since the mechanical days, Hess says. “Really today we’re in the computer business more than anything else,” she explains. Hess says tavern owners must have a high-speed connection to support the gaming devices provided by Stansfield, but more than that, to appeal to a new generation of customers. “The technology is there to keep them intrigued,” she says of the young audience in taverns. “It’s really fun to see what the Internet and digital jukeboxes have brought to the industry.” A patron can walk into a bar and select any song they can think of, and play it directly from the Internet. This has been a huge enhancement for the music revenue at taverns and is really gaining popularity, says Hess. When it comes to gaming, she says the technology is also at a level not seen before. “You can play a game of darts with someone in a different state or country. You can see their face and watch them shoot right on the dart board,” she says. Hess is on the board of directors for the Wisconsin Amusement and Music Operators. She acknowledges that while the tavern owners are her customers, the end user is the actual person putting money in the Stansfield equipment. “It is just critical for us to understand the challenges of the bar business and be on the level that they are,” Hess says.

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She explains the TLW has a very strong voice in the state, and she is proud her company is an affiliate member. “They pay attention to what’s going on, are really engaged and get it,” she says. “We want to be a part of that too.” Stansfield Vending Inc. Janet Stansfield Hess 430 Nelson Pl., La Crosse, WI 54601 Phone: (608) 782-7181 • www.stansfieldvending.com www.tlw.org

608.665.1909 Proudly Servicing Wisconsin Taverns & Restaurants for over 17 Years! www.savingwithdirect.com

Credit card may be required (except in MA & PA). To access DIRECTV HD programming, HD equipment required. Number of HD channels based on package selection. Service activation with 24-month commitment requires and for new, first-time DIRECTV commercial customers. All prices, packages and programming subject to change without notice. All DIRECTV programming, and any other services that are provided, are subject to the terms and conditions of the promotional agreement and Commercial Customer Agreement. BUSINESS INFORMATION PROGRAMMING/BILL CREDIT OFFER: Purchase of 24 consecutive months of BUSINESS INFORMATION and Local Channels packages (if available in your market) required. Upon DIRECTV System activation, beginning in the second month, DIRECTV will begin to credit the new BUSINESS INFORMATION customer’s account for 12 consecutive months in the amount of $6.00/mo. for the BUSINESS INFORMATION and Local Channels packages, plus an additional $10.00/mo. when customer activates and maintains BUSINESS INFORMATION and enrolls in Auto Bill Pay for 12 months with credit card at the point of sale. Account must be in “good standing,” as determined by DIRECTV in its sole discretion, to remain eligible. IF BY THE END OF PROMOTIONAL PRICE PERIOD(S) CUSTOMER DOES NOT CONTACT DIRECTV TO CHANGE SERVICE, THEN ALL SERVICES WILL AUTOMATICALLY CONTINUE AT THE THEN-PREVAILING RATES. In certain markets, programming/pricing may vary. IN THE EVENT YOU FAIL TO MAINTAIN YOUR PROGRAMMING AGREEMENT, YOU AGREE THAT DIRECTV MAY CHARGE YOU A PRORATABLE EARLY CANCELLATION FEE OF $480. LIMIT ONE BILL CREDIT OFFER PER ACCOUNT. HARDWARE OFFER: Programming agreement, as defined by customer’s commercial programming rate card required. Up to two free HD (requires HD ACCESS of $25/mo.) or four free SD receivers per commercial location for a total of four free receivers. Offer available to new commercial customers in commercial structures no more than three stories high. No single family residence allowed. Make and model of system at DIRECTV’s sole discretion. Offer void where prohibited or restricted. All DIRECTV Receivers must be continuously connected to the same land-based phone line. DIRECTV programming, pricing, terms and conditions subject to change at any time. Taxes not included. Receipt of DIRECTV programming subject to terms of DIRECTV Commercial Customer Viewing Agreement; copy provided with new customer information packet. ©2013 DIRECTV. DIRECTV, the DIRECTV for Business logo and BUSINESS INFORMATION are trademarks of DIRECTV, LLC. All other trademarks and service marks are the property of their respective owners.

May/June 2014

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Legislative Notes 2013 – 2014 Legislative Session Overview By Scott Stenger, Stenger Government Relations

hen the Wisconsin state Senate adjourned on April 1, it marked the end of general business for the 2013-14 legislative session. While it is possible that the Legislature could return to deal with the issue of Voter ID, should either the state Supreme Court or a federal court rule Wisconsin’s law unconstitutional, for all intents and purposes, the Legislature has completed its work until January 2015. Republicans used their majorities to return money to taxpayers through tax cuts, providing a $650 million income tax cut in the 2013-15 budget last June, followed up by Gov. Walker calling the Legislature into special session last fall to provide a $100 million property tax cut and again this spring to provide nearly $1 billion in additional property and income tax reductions. Meanwhile, Democrats argue the Republicans didn’t do enough to foster economic development to help the state recover from the economic downturn it has been in since 2008. Arguably, these will be the two main themes of the campaign this coming fall.

On April 8, Gov. Walker signed Act 215, which prohibits municipalities from providing alcohol beverages retailers with identification scanners. Standing to the governor’s right are Rep. Rob Swearingen, former TLW president and Scott Stenger, TLW lobbyist.

This November, Gov. Walker is up for re-election, and there will be an open election to fill the attorney general’s post after JB Van Hollen decided not to run for re-election. Legislatively, all 99 seats in the state Assembly are up for election, as well as 17 of the 33 Senate seats.

Below you will find a list of bills the TLW either registered to lobby on or monitored this session, as well as the outcome of each proposal. Visit the TLW website (www. tlw.org) to access this list and get more information on the bills. TLW

Successes Bill Description

outcome

Assembly Bill 61/ Senate Bill 46

Alaska Brown Jug – Civil Actions Against Underage Persons

Signed into law as 2013 Wisconsin Act 65

Budget Issue

Additional Funding for SafeRide

Inserted language into the 2013-15 Biennial Budget that provided an additional $64,000 in funding in 2013-14, and $128,000 in 2014-15.

Assembly Bill 535/ Prohibiting Municipalities from Senate Bill 433 Providing ID Scanners

Passed both Houses of the Legislature, signed by Gov. Walker

Assembly Bill 668/ Funding for Alcohol Senate Bill 507 Treatment Courts

Passed both Houses of the Legislature, signed by Gov. Walker

Assembly Bill 169/ Pedal Pubs Senate Bill 291

Signed into law as 2013 Wisconsin Act 106. The TLW supported passage of the bill after it was amended to limit the hours of operation to not after 10:30 PM, and to restrict the amount of beer that could be possessed or carried onto a vehicle to 36 ounces per person.

Assembly Bill 407/ Snowmobile Registration and Senate Bill 343 Trail Use

Signed into Law as 2013 Wisconsin Act 142

Assembly Bill 344/ Liquor Sampling at Class “A” Senate Bill 535 Establishments

A public hearing was held in each House of the Legislature. No further action was taken on either bill.

Assembly Bill 600/ Allow Wine Sampling at Trade Senate Bill 453 Shows

Passed both Houses of the Legislature, signed by Gov. Walker

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W W W W W W S W

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OWI Legislation Bill Description

outcome

Assembly Bill 180/ Clarifies mandatory penalties for Senate Bill 174 7th and subsequent OWI offenses, as well as the offense of causing injury by OWI.

Passed both Houses of the Legislature, signed by Gov. Walker. Bill was amended in committee to define what constitutes an injury.

Assembly Bill 67/ Senate Bill 57

Requires OWI offenders to Appear in Court

AB 67 passed the State Assembly on a voice vote, and the Senate Committee on Transportation, Public Safety, and Veterans and Military Affairs vote 5-0 to recommend for concurrence. No further action was taken on either bill.

Assembly Bill 68/ Senate Bill 58

Criminalize 1st Offense/OWI 10year look back

Assembly bill 68 was amended in committee to eliminate the proposed criminalization of certain 1st offenses, and instead, eliminated the 10-year look back for 2nd offenses. The bill passed the State Assembly on a 88-7 vote. No further action was taken on either bill.

Assembly Bill 69/ Senate Bill 56

Mandatory Minimum Sentence for causing Bodily Harm

A public hearing was held on AB 69, and the Assembly Committee on Judiciary voted 7-2 to recommend passage. No further action was taken on either bill.

Assembly Bill 70/ Senate Bill 59

Mandatory Minimum Sentence for OWI Homicide

A public hearing was held on AB 70, and the Assembly Committee on Judiciary voted 6-3 to recommend passage. No further action was taken on either bill.

Assembly Bill 71/ Senate Bill 60

Penalties for 3rd Offense OWI

A public hearing was held on AB 71, and the Assembly Committee on Judiciary voted 9-0 to recommend passage. No further action was taken on either bill.

Assembly Bill 344/ Liquor Sampling at Class “A” Senate Bill 535 Establishments

A public hearing was held in each House of the Legislature. No further action was taken on either bill.

Assembly Bill 72/ Senate Bill 61

Vehicle Seizure for 3rd Offense OWI

A public hearing was held on AB 72, and the Assembly Committee on Judiciary voted 9-0 to recommend passage. No further action was taken on either bill.

Assembly Bill 738

Requires Ignition Interlock for 1st Offense

No action was taken on this bill.

AD AD AD

Licensing Legislation Bill Description Assembly Bill 168

Additional License for Town of Union in Eau Claire County

outcome

S S S S

No action was taken on this bill.

Assembly Bill 813/ Extends Closing Hours for Senate Bill 562 Wineries

A public hearing was held on SB 562, and the Senate Committee on Agriculture, Small Business and Tourism voted 9-0 to recommend passage. No further action was taken on either bill.

Assembly Bill 814/ Creates Liquor License Exemption Senate Bill 586 for all Full-Service Restaurants

No action was taken on either bill.

Assembly Bill 815/ Allows “Carry-ins” of Distilled A public hearing was held on Senate Bill 597. Senate Bill 597 Spirits and Beer and Extends Clos- No further action was taken on either bill. ing Hours for Wineries

Legislative notes continued on page 36 www.tlw.org

May/June 2014

On Premise

Miscellaneous Legislation Bill Description

outcome

Assembly Bill 550/ Food Safety Certificate RequireSenate Bill 434 ments

Passed both Houses of the Legislature, awaiting Gov. Walker’s signature. The bill was amended twice during the process, first to clarify that the bill only applied to restaurants with more than 5 food preparers (not handlers which would include waiters/waitresses) and secondly to revert back to current law which requires each restaurant to simply have one certified food handler, rather than the bill which proposed to require one to be on premise at all times.

Assembly Bill 855/ Allow Growlers at “Class A” Senate Bill 658 Licensed Retailers

No action was taken on either bill.

Assembly Bill 16/ Senate Bill 181

Tax Credit for Hospitality Business Advertising

A public hearing was held on AB 16, and the Assembly Committee on Tourism voted 14-0 to recommend passage. No further action was taken on either bill.

Assembly Bill 1/ Senate Bill 1

Mining

Signed into law as 2013 Wisconsin Act 1.

Assembly Bill 542/ Increase in the minimum wage Senate Bill 4

No action in either house of the legislature.

Assembly Bill 182/ Sale of Homemade Baked and Senate Bill 435 Canned Goods

SB 435 passed the Senate on a voice vote. AB 182 had a public hearing, and the Assembly Committee on Small Business Development voted 12-1 to recommend passage. No further action was taken on either bill.

Assembly Bill 256/ Underage Drinking Safehaven Senate Bill 222

A public hearing was held in each House of the Legislature. No further action was taken on either bill.

Assembly Bill 601/ Permits underage persons to Senate Bill 452 attend Winery Tours

Passed both Houses of the Legislature, awaiting Gov. Walker’s signature.

Assembly Bill 762/ Clarifying that E-Cigarettes are Senate Bill 440 Exempt from the State’s Smoking Ban

A public hearing was held on the bill in each House. The Senate Committee on Judiciary and Labor voted 3-2 to recommend passage. No further action was taken.

S S

W S W W AD

Legislation Monitored by TLW Bill Description

outcome

Assembly Bill 209

Adults Knowingly Serving Minors

A public hearing was held, and the Assembly Committee on Public Safety and Homeland Security voted 7-1 to recommend AB 209 for passage. No further action was taken.

Assembly Bill 273

Obtaining a Search Warrant for Blood Draws in 1st offense OWI Cases

A public hearing was held. No further action.

Assembly Bill 423

Impoundment of an OWI Offender’s License Plate

No action was taken on the bill.

Assembly Bill 427/ Price of a Class A Raffle Ticket Senate Bill 339

Passed both Houses of the Legislature, awaiting Governor Walker’s signature.

Assembly Bill 467

Passed Assembly on a voice vote. No further action taken.

On Premise

Court Orders regarding the Installation of Ignition Interlock Devices

May/June 2014

www.tlw.org

Affiliate Members TLW AFFILIATE MEMBERS as of April 14, 2014 Ackley Novelty Inc.

Corporate Casuals & Promotional Products

Ideal Ad & Sportswear

Paradise Printing Company

County Wide Extinguisher Inc.

Indianhead Foodservice Dist. Inc.

Park Ridge Distributing Inc.

D & D Amusement Games LLC

The Insurance Center

Airgas National Carbonation

Dalin Lindseth & Co., S. C.

J T Graphics & Advertising Inc.

Alliance Insurance Centers

Dean Health Plan

JBM Amusements

Allied Games Inc.

Dean’s Satellite

Johnson Brothers Beverage

Allied Insurance Centers Inc.

Delafield Brew Haus

Johnson Distributors Inc.

American Entertainment Services Inc.

DeVere Company Inc.

Just in Time Refrigeration LLC

Dierks Waukesha

Kavanaughs Restaurant Supplies

Affiliated Investment Group Affordable Hood Cleaning/ Lighting

American Income Life

Dining Publications LLC

Patron Spirits Company Pehler Distributing Inc. Per Mar Security Services Plunkett’s Pest Control Portesi Italian Foods, Inc. Precision Pours Inc. QponDog On Mobile Advisors Racine Amusement Inc.

Keg-Stands LLC

Red’s Novelty LTD

Kessenich’s Ltd.

Reinhart Food Service LLC

KevCorp International

Riverside Foods Inc.

Ecolab

KLB Insurance ServicesIllinois Casualty

S & S Distributing Inc.

B-M Music & Games

Edge One Inc.

Kobussen Buses Ltd.

Saloons N Spoons/ Turbo Chemical

Badger Hood Cleaning

El Cortez Hotel & Casino

Lamers Bus Lines

Sam’s Amusement Co.

Baraboo Sysco Food Services

Emil’s Pizza Inc.

Lebby’s Frozen Pizza

Sam’s Club

Baraboo Tent & Awning

Energy Distributing

BarsGuru Enterprises LLC

Lee Beverage Of Wisconsin LLC

Sanimax USA Inc.

Engels Commercial Appliance Inc.

Legacy Advisor Network

Schmidt Novelty

LJP Insurance Agency/ Rural Mutual

Service Specialists

American Welding & Gas Amusement Devices Inc. Audio Entertainment B & K Bar & Restaurant Supplies

Bay Tek Games Bay Towel/Linen Rental Beechwood Distributors Inc. Benedict Refrigeration Service Inc.

DISCUS Disher Insurance Services DJ D-Train

Fabiano Brothers First Data Corporation Flanigan Distributing Fleming’s Fire I

M & R Amusements & Vending LLC Magnuson Industries Inc.

Best Bargains

Flipside Coin Machines Inc.

Bevinco

Foremost Business Systems

Bi-State Point Of Sale Solutions

Freistadt Alte Kameraden Band

Big Game Sports Cards/ Sterling Graphics

Friebert, Finerty & St. John, S.C.

Midstate Amusement Games

Bill’s Distributing LTD.

Game Management Corp.

Midwest Coin Concepts Of WI

Blue Honey Bio-Fuels Inc.

Games Are Us Inc.

Milwaukee Brewers

BMI (Broadcast Music Inc.)

General Beer - Northeast Inc.

Milwaukee Bucks

Bob Schuchardt Insurance

General Beverage Sales Co.

Milwaukee Pedal Tavern LLC

Boelter Companies

Glavinsured Agency Inc.

Brat Stop Products LLC

Great Lakes Amusements

Mississippi River Distilling Company

Bromak Sales Inc.

Great Lakes Beverage

Mitchell Novelty Co.

Buy Right Purchasing Group LLC

Great Northern Amusements

Modern Cash Register Systems

Capital Brewery

Gunderson Linen

Cardtronics USA

Happy Tap

Cash Depot

Health Markets Insurance Agency

Central Ceiling Systems Inc.

Guardian Pest Solutions Inc.

Mass Appeal Specialties Inc. Meyer Brothers LLC Micro Matic Midwest Amusements

Saratoga Liquor Co. Inc.

Special Olympics Wisconsin Inc. Stansfield Vending Inc. Star Connection/LodgeVision Stevens Point Brewery Superior Vending Swanel Beverage Inc./Banzai Tamarak Design’s Think Ink & Design This Drinks on Us LLC Ticket King Inc. Tito’s Handmade Vodka Toccata Gaming International LLC Total Register Systems Tri-Mart Corporation Tricky Dick & Joyce Specialty

Murphy Desmond S.C.

Vern’s Cheese Inc.

National Chemicals Inc.

Vital Tokens

Nei-Turner Media Group Inc.

Wausau Coin Machines Inc.

New Glarus Brewing Co.

WI Hospitality Insured Wil-Kil Pest Control

Century Services

Heartland Payment Systems

Northern Lakes Amusement

Chambers Travel

Hiawatha Chef, Bar and Janitorial Supply

Northwest Coin Machine Co.

Wine Institute

O’Grady’s Pizza

Wisconsin Souvenir Milkcaps

Holiday Wholesale Inc.

Office Supplies 2 U Inc.

Hospitality Services Corp.

Omega Processing Solutions

Huebsch Services

Oven Baked Eats

Cintas Corporation Coffee Express Inc. Cornerstone Processing Solutions Inc. www.tlw.org

May/June 2014

On Premise

New Members TLW New Members February 16, 2014 to April 14, 2014 Madison/Dane County Rude’s Lanes Debi Klimke De Forest

State Only Birkensee Campground Susan K. Byrns Tomahawk

Brews Brothers Pub Steve Day Madison

District 1 Kenosha City Sazzy B Ricardo B. Tagliapietra Kenosha

Waukesha County Sluggo’s Pub & Grill Thomas J. Beckmann Brookfield

The New Jill’s Place Jill M. Rzeplinski Kenosha

Hollywoods Roadhouse Sharon Hollywood Neuhofer Nashotah

Wine Knot Bar Terry McDonald Kenosha Racine City Fifth Street Yacht Club Steven Klein Racine

District 3 Crawford County Mitchell’s Liquor Box Jon Mitchell Eastman

Rock County Countryside Inn Richard Erdman Milton South Central Bridges Bar & Grill Cathy M. Disch Brodhead Junction House Karen Bergeson Monroe Walworth County Brick Street Market Laura Welch & Marilyn Cayo Delavan Thumbs Up Saloon Benjamin Barels Lake Geneva

Dodge County Old Hickory Golf Course Anne Cook Beaver Dam

On Premise

Grant/Iowa County Hometown Liquor Store Ray & Terri Saint Boscobel Benvenuto’s Italian Grill Julie Klein Platteville

Cold Fusion LLC Joe Perkins Platteville Fiesta Cancun Ervin Estudillo Platteville

Otter’s Inn Jim Otterson Randolph

Kwik Trip #842 Kwik Trip Prairie du Chien

Brothers On Second Dale Jacobs Platteville

District 2

Country Inn Suites/Buckhorn Grill & Pub Country Inn Suites Prairie du Chien

May/June 2014

Gina’s Restaurant and Bar Yag Jha Platteville

Thunderbird Lanes Jim Nelson Baraboo

Portage County Post Road Bp Michael H. Rabska Plover

The Olde Opera House Michael Hall Sturgeon Bay

Restaurante Los Amigos LLC German Vasquez Platteville

District 4

Steve-O’s of Stevens Point Inc. Ryan Stevenson Stevens Point

Forest County Pickerel Point Resort Dawn Mineau Pickerel

The Camaraderie Dale Jacobs Platteville

Fond du Lac City/ County Trollop’s Courtney Grunwald & Daniel Thull Campbellsport

The Pool Hall D J Burris & Dusty Thompson Platteville

Backstage Bar & Grill LLC Dawn Smet Fond Du Lac

Whispering Bluffs Winery Megan Potosi

The Halfway House Richard or Jodie Garb Eldorado

Woodman Brewery Dennis Erb Woodman La Crosse City/ County Casino Daniel Schmitz La Crosse Coulee Bar & Grill Stanley Servais La Crosse Huck Finns Chet Hawkins La Crosse JB’s Speakeasy Jenny & Jeff Brennan La Crosse Uncle Chuck’s Snacks & Beverages Chuck Deery West Salem Monroe County Brenda’s Bar & Grill Clinton Garves Cashton Memories Bar Diana G. Mickelson Cashton Sauk County Fore Seasons at Baraboo Country Club Kathleen Kinney Baraboo

Manitowoc County Kurtz’s Pub & Deli Cory Wachowksi Two Rivers Washington County Public House 53022 Craig Braidigan Germantown Winnebago County Holiday Inn Neenah Riverwalk Angela Gruenewald Neenah District 5 Langlade County Bob and Joni’s Northern Lights Jeremy Walters White Lake Marathon County 21 Pub Sean Herzog Rothschild Chapter 2 Eric Litza Wausau Marquette County Chucka’s Bar & Grill Natasha Driscoll Oxford

Shawano County The Main Event Sally Rank Cecil Captain’s Cove Resort LLC Douglas Gay Gresham Best Western Wittenberg Sally Jo Topper Wittenberg

Marinette County Vernon Hills Golf Club Inc. Vern Cramer Peshtigo Oconto County Crivello’s Vince & Debbie Crivello Oconto

Waupaca County Anglers Bait Shop Bar & Grill Michael Poole Fremont

Outagamie County Fox Banquets Rivertyme Catering Debra Michiels Appleton

Wood County Lefty’s Trackside Bar & Grill Lefty’s Trackside Marshfield

Houdinis Escape Gastropub Eric Jacobson Appleton

District 6 Brown County C’ Street Jeff Goelz Green Bay Gipper’s Sportsbar & Grill Tony Lemieux Green Bay Greger’s Bad Habit Saloon Greg Duquaine Green Bay Job Site Kimberley Glover Green Bay Napalese Lounge & Grille Arnold Pendergast Green Bay Door County Kona Bay Fishhouse Paul Meleen Sturgeon Bay

The 10th Frame Chad M. Van Daalwyk Appleton University Shot Bar University 2013 Inc. Appleton Loose Wheel Stephanie Williamson Hortonville Waters Edge Bar Joseph P. Yulga Kaukauna District 7 Barron County Cameron House Connie Losey Cameron Chippewa County Jim & Patty’s Shady Nook Gloria A. Sockness Cornell

www.tlw.org

Used cooking oil collection and related services • Tailored inside and outside Norma’s Place Sue Muri Gilman Huron Saloon & Stables LLC Kenneth J. Dubiel Stanley Polk County Balsam Lake Rod & Gun Club Corey Peer Balsam Lake The Ridge Eatery Jordon Pechuman Frederic St Croix County Glen Hills Golf Club Inc. Bruce Halvorson Glenwood City Uncle Mike’s M Pour E Yum LLC Michael Kinney Hudson Trempealeau/ Buffalo County Dan’s Bar & Grill Kathy Scow Arcadia Mary’s Creamery Bar Mary Jaszewski Dodge Gin Mill Eric White Fountain City CJ’s Cari Sallander Whitehall District 8 Ashland/Bayfield County Stagecoach Bar & Grill Nancy Sztyndor Ashland Buck-N-Bass Resort Kevin Murphy Barnes

Uncle Bob’s Bowling Center Earl Carignan Iron River Burnett County Ike’s Walton Lodge Now LLC Marion E. Obszarny Danbury Shooters Bar & Grill Constance Graf Frederic

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C & J’s Hideaway Carolyn & Jerry Engstrand Lewis Yellow River Saloon & Eatery Stephen Yantes Webster Lakeland Area Happy’s Junkyard Joe Mikoliczak Woodruff

www.sanimax.com·info@sanimax.com·1.800.765.6453

Price County Frank & Michael Baran VFW Post 5778 Donald Tvrdik Phillips Superior/Douglas County Tower Avenue Tavern Andy Sceari Superior District 9 Milwaukee County Hospitality Gasthaus Wayne Stenglein Cudahy The Mason Jar Shannon Stangel Milwaukee Oak Creek Post 434 John Bodovinac Oak Creek

MJ’s Mill Pond Inc. Amanda Van Doorn Drummond

www.tlw.org

May/June 2014

On Premise

Straight up Recipes Electric Iced Tea 1/2 oz. Vodka 1/2 oz. Light Rum 1/2 oz. Tequila 1/2 oz. Gin 1/2 oz. Blue Curaçao 1 oz. Sour Mix Splash of lemon-lime soda

Cosmopolitan

curaÇao liqueur

ost bartenders are familiar with Curaçao (pronounced kurrasow), the sweet, orange-flavored distilled spirit, but did you know it was named for an island in the southern Caribbean Sea, off the coast of Venezuela? Shortly after Spaniards discovered the island in 1499, they made plans for its agricultural development. Their first plantings included Valencia oranges, but the arid climate and scorching sun proved to be too much for the colorful, sweet oranges. As a result, this juicy fruit became bitter and inedible. The offspring of these original Valencia oranges grew wild, and it wasn’t until decades later that that someone discovered that the peels of this orange, dried by the sun, contained oils with a pleasing fragrance. By this time a botanical name had been given to them: Citrus Aurantium Currassuviensis, meaning “Golden Orange of Curaçao.” In the local tongue, they were simply known as Laraha. Curaçao liqueur was first developed and marketed by the Senior family in the 19th century. To create the liqueur, the Laraha peel is dried, bringing out the sweetly fragranced oils. After soaking in a still with alcohol and water for several days, the peel is removed and other spices are added. There are an endless variety of cocktail recipes that feature Curaçao liqueur. Here are just a few to add to your summertime menu. Treat yourself and your customers to a bit of the Caribbean. Cheers! TLW

On Premise

May/June 2014

2 oz. Vodka 1 oz. Orange Curaçao 1 oz. Cranberry Juice (Can use frozen concentrate) 1/2 oz. Lime Juice

Blue Lagoon 1 oz. Vodka 1 oz. Blue Curaçao 3 oz. Lemonade or Soda

Mai Tai 1 oz. Light Rum 1 oz. Dark Rum 1/2 oz. Lime juice 1/2 oz. Orange Curaçao 1/2 oz. Orgeat Syrup Maraschino cherry for garnish

Sapphire Martini 2 Dashes Dry Vermouth 2 Dashes Blue Curaçao 2 oz. Bombay Sapphire Gin (or other premium gin), chilled Lemon Twist for Garnish

Kamikaze 1 oz. Vodka 1 oz. Blue Curaçao 1/2 oz. Lime Juice

Local League updates Walworth County Tavern League Banquet

The Walworth County Tavern League held its annual banquet on Monday, February 24 at Lake Lawn Resort in Delavan. Attendees enjoyed cocktails and dinner, followed by officer installation. On hand were many local dignitaries. Photo above: The Tavern League of Wisconsin Appreciation Award is presented to State Assembly Rep. David Craig by TLW President Terry Harvath, left and TLW Senior Vice President Chris Marsicano. Photo upper right: TLW First District Director Dennis Salverson, TLW Senior Vice President Chris Marsicano, Congressman Paul Ryan and Walworth County Tavern League President Dave Hills. Photo at bottom right: Back row, left to right: TLW President Terry Harvath; Walworth County Tavern League Secretary/Treasurer Chris Marsicano; Walworth County Tavern League Vice President Patti Marsicano; Director Heidi Siemers; Walworth County Tavern League President Dave Hills; Walworth County Tavern League Past President Trevor Wheeler; Director Redd Messerschmidt; Director Steve Fairchild; and Director Dennis Salverson. Seated: Sergeant at Arms Brent Kendall; Directors LaVonne Horgan; Sharon Yanz; Renee Peterson; and Betty Barr.

TLW Las Vegas Getaway

A group of Tavern League of Wisconsin members and friends escaped the cold, Wisconsin winter for a short getaway to Las Vegas, February 23-27. The annual trip was sponsored by the TLW and the El Cortez Hotel & Casino, Las Vegas.

Want to See Your Local League Featured in On Premise? Send your photos and a brief description to: Pete Madland, petem@tlw.org â&#x20AC;˘ Chris Marsicano, c.marsicano@yahoo.com â&#x20AC;˘ Barb Howell, bhowell@ntmediagroup.com www.tlw.org

May/June 2014

On Premise

Advertiser Index Great Lakes Amusement Alliance Payment Systems Inc. www.alliancepaymentsystems.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Anheuser-Busch Inc. www.anheuser-busch.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Best Bargains www.bestbargainsinc.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Cornerstone Processing Solutions Inc. www.cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Cherry Master - Video Poker Pull tab disPensers Coin Pushers - rePlaCeMent Parts

PLAtinum touch 3 34 GAmes in one cAbinet Affiliate tavern League member Green Bay, WI 877-354-7544 www.GlaStore.com

Promotional Products

Dierks Waukesha www.waukeshafoods.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

1000’s of items for your advertising Pens • Calendars • aPParel • Bar Tokens

Disher Insurance Services www.disherinsurance.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Many American Made Products

Edge One www.edgeone.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Engels Commercial Appliance www.engelsinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Great Lakes Amusement www.glastore.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Jim’s Specialties. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Just In Time Refrigeration www.justintimeref.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Lamers Bus Lines Inc. www.golamers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Magnuson Industries Inc. www.posi-pour.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Newton Mfg. Rep. - Jim Flynn Janesville 608-758-3470 or Cell 608-201-2055 Email: jimsspecialties@yahoo.com Website: www.newtonmfg.com/jimflyn

Wisconsin Souvenir Milkcap

Pulltab ProMotionS

Great Profits Employee Incentive Program Used Pulltab Machines Available More Info: 414-217-1731 wbohrer@wi.rr.com www.wimilkcaps.com

MillerCoors www.millercoors.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Reinhart Food Service www.rfsdelivers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Riverside Foods www.riversidefoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Sanimax www.sanimax.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Society Insurance www.societyinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Advertise in

On Premise the official publication of the Tavern League of Wisconsin

Star Connection/LodgeVision www.lodgevision.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 WAMO www.wamo.net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Wisconsin Souvenir Milkcaps www.wimilkcaps.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15, 42 Wisconsin Wine & Spirit Institute. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

Contact:

Louise Andraski, Account Executive louisea@merr.com Direct: 608-873-8734 Fax: 262-245-2000 NEI-TURNER MEDIA GROUP

On Premise

May/June 2014

www.tlw.org

ÂŠ2014 Jacob Leinenkugel Brewing Co., Chippewa Falls, WI * Beer