tastemakers Jewel by Lisa In 2005 Lisa Folawiyo a law graduate from the University of Lagos, Nigeria; with no formal fashion education and her team of expert craftsmen stormed onto the Nigerian fashion scene with Jewel by Lisa. Later that year, she launched Jewel by Lisa is a luxury fashion brand with a strong clientele that creates lifelong treasures encouraging its clients to wear over and over again.
Her main objective is to c was to cater to the Nigerian market, creating desirable, one-of-a kind luxury pieces while establishing itself as an international label. Today, it remains one of the true brands that people respect for re-inventing Ankara textiles into covetable pieces. She has consistently increased value to her brand by distinguishing it from other brands by targeting broad industry segments oppose to focusing on a narrow segment. She believes that the woman who wears Jewel by Lisa can be described as “a stylish, confident, city chic woman with a wardrobe filled with desirable eclectic pieces picked up from her travels; her youthful exuberance speaks effortless and unrehearsed style.