Supplement to Footwear Plus
Dear Friends: In 2010, Two Ten Footwear Foundation enters its eighth decade of service to our industry. Since its earliest days when a hat was passed to collect monies to help shoepeople in need, Two Ten’s mission has remained steadfast. It is simple: Shoepeople Helping Shoepeople. For those in our industry faced with challenges and difficulties, Two Ten provides financial assistance, counseling, information and referrals, and scholarships for higher education. The work of Two Ten is made possible solely by our industry—individuals, associations, and companies committed to our programs and services. Twelve such supporters are represented in this calendar, but thousands of others have given Two Ten their time, efforts and resources. To each of our partners, we extend our warmest thanks. In the days and months ahead, please remember Two Ten. Do tell people about our services—for you never know who may be in need. And I hope you will consider making a gift to continue the incredible tradition and resource of Two Ten, which we have inherited from those before us. How we sustain and strengthen Two Ten will be the legacy we leave for others in the years to come. May we, together, help bring about change—one step, one action, one person at a time. The sum will be transformational. Sincerely, Peggy Kim Meill President, Two Ten Footwear Foundation 1466 Main Street Waltham, MA 02451 www.twoten.org
2010 CALENDAR
SHOW LIST National
january S
M
T
W
T
FEBRUARY F
S
S 1
2
M
T
W
march
T
F
S
S
M
1
2
3
4
5
6
12
13
7
T
W
T
F
S
1
2
3
4
5
6
8
9
10
11
12
13
4
5
6
7
8
9
7
8
9
10
11
10
11
12
13
14
15
16
14
15
16
17
18
19
20
14
15
16
17
18
19
20
17
18
19
20
21
22
23
21
22
23
24
25
26
27
21
22
23
24
25
26
27
25
26
27
28
29
30
28
28
29
30
31
3
24 31
april S
M
4
T
W
may
T
F
S
S
1
2
3
5
6
7
8
9
10
11
12
13
14
15
16
18
19
20
21
22
23
25
26
27
28
29
30
M
T
T
W
S
S
M
3
4
5
6
7
17
9
10
11
12
13
24
16
17
18
19
20
23
24
25
26
27
28
F
14
15
16
17
18
19
22
23
24
25
26
29
27
28
29
30
M
T
W
T
S
S
3
4
5
6
7
13
14
M
9
10
11
14
15
16
17
18
21
22
23
24
25
27
28
29
30
11
12
11
12
13
14
15
16
17
15
16
17
18
19
20
21
18
19
20
21
22
23
24
22
23
24
25
26
27
28
25
26
27
28
29
30
31-
29
30
31
26
november T
4
8
13
10
W
S 3
20
9
T
F 2
12
8
M
T 1
19
10
S
W
7
9
october
T
6
5
8
9
7
september F
2
2
12
21
1
1
11
20
3
S
10
13
2
F
9
15
1
T
5
8
22
7
W
S 4
14
6
T
F 3
21
5
M
T 2
31
S
S
W 1
6
august T
T
8
4
S
31
F
2
july M
june T
1
30
S
W
decemeber
F
S
S
1
2
3
4
5
6
7
8
9
10
11
12
13
M
T
6
W
T
F
S
1
2
3
4
8
9
10
11
3
4
5
6
7
8
10
11
12
13
14
15
16
14
15
16
17
18
19
20
12
13
14
15
16
17
18
17
18
19
20
21
22
23
21
22
23
24
25
26
27
19
20
21
22
23
24
25
24
25
26
27
28
29
30
28
29
30
26
27
28
29
30
31
5
7
AmericasMart ASR The Atlanta Shoe Market Billings Market Association Boston Shoe Travelers Chicago Shoe Expo Children’s Club Children’s Great Event Compass The Collective FFANY Golden Gate Apparel Assoc. Kentucky Shoe Buying Market KIDShow Los Angeles Shoe Show Magic Max Chicago Metropolitian NY Shoe Market Michigan Shoe Traveler Club Mid America Kid’s Shoe Show NW Shoe Travelers Outdoor Retailer PGA Merchandise Show Pool Project Las Vegas Project New York SMOTA SHOT Show Sole Commerce TRU Show USRA May Event WESA Worldwide Distributor WSA Show
Atlanta, GA www.americasmart.com San Diego, CA www.asrbiz.com Atlanta, GA www.theatlantashoemarket.com Billings, MT www.billingsmarketassoc.com Manchester, NH www.bostonshoetravelers.org Chicago, IL www.chicagoshoeexpo.com New York, NY www.enkshows.com New York, NY New York, NY www.compassshow.com New York, NY www.enkshows.com New York, NY www.ffany.org San Francisco, CA www.fashionmarketnorcal.com Charlotte, NC www.kyshoemart.com Las Vegas, NV www.kidshow.cc Los Angeles, CA www.californiamarketcenter.com Las Vegas, NV www.magiconline.com Chicago, IL www.kidshoeshows.com New York, NY www.bootshoeny.com Livonia, MI www.mishoeshow.com Chicago, IL Shakopee, MN www.nwshoetravelers.com Salt Lake City, UT www.outdoorretailer.com Orlando, FL www.pgamerchandiseshow.com Las Vegas, NV www.pooltradeshow.com Las Vegas, NV www.projectshow.com New York, NY www.projectshow.com Miami, FL www.smota.com Orlando, FL www.shotshow.org New York, NY www.enkshows.com San Francisco, CA www.trushow.com Palm Desert, CA www.usraonline.org Denver, CO www.denver-wesa.com Reno, NV www.wdi-wdi.com Las Vegas, NV www.wsashow.com
International Bread & Butter Barcelona, Spain China Intl. Footwear Fair Shanghai, China Couromoda Sao Paulo, Brazil Expo Riva Schuh Riva Del Garda, Italy Fashion Access Hong Kong, China Expo Riva Schuh Riva del Garda, Italy Fashion Access Hong Kong, China GDS Dusseldorf, Germany Lineapelle Bologna, Italy MICAM Milan, Italy MIDEC Paris, France MIPEL Milan, Italy Modacalzado Madrid, Spain Premiere Classe Paris, France Premiere Vision Paris, France All China Leather Exhibition Shanghai, China Ontario Shoe Travelers Assoc. Ontario, Canada Footwear London Olympia 2 London, England
Show dates subject to change
www.breadandbutter.com www.aplf.com www.Couromoda.com www.exporivaschuh.it www.aplf.com www.exporivaschuh.it www.aplf.com www.gds-online.com www.lineapelle-fair.it www.micamonline.com www.midec-paris.tm.fr www.mipel.com www.ifema.es www.premiere-classe.com www.premierevision.fr www.aplf.com www.ontarioshoetravellers.com www.purewomenswear.co.uk
404.220.3000 949.226.5744 706.923.0580 406.652.2532 800.413.2782 847.695.3663 212.759.8055 212.759.8055 212.206.8310 212.759.8055 212.751.6422 415.328.1221 704.552.6066 973.340.0256 800.225.6278 818.593.5000 954.254.6114 212.564.1069 248.661.4590 954.629.4064 651.436.2709 949.376.8155 203.840.5628 323.666.5587 818.227.4403 212.951.6787 786.331.9000 203.426.1320 212.759.8055 949.878.1286 909.593.9188 303.295.1040 253.872.8746 818.379.9400
January Sunday
December
Two Ten started its scholarship program in 1969. Since that time, we have given out more than $14 million in higher education scholarships to students affiliated with the footwear industry. February 16th is the deadline to apply for scholarships. For eligibility and details, please visit www.twoten.org/scholarships.
Monday
Tuesday
Wednesday
Thursday
S
M
T
W
T
FEBRUARY F
S
S
1
2
3
4
5
M
T
W
T
F
S
1
2
3
4
5
6
6
7
8
9
10
11
12
7
8
9
10
11
12
13
13
14
15
16
17
18
19
14
15
16
17
18
19
20
20
21
22
23
24
25
26
21
22
23
24
25
26
27
27
28
29
30
31
28
Friday
Saturday
New Year’s Day 1
2
8
9
15
16
16
3
4
5
6
7
• Chicago Shoe Expo
10
• Metropolitan NY Shoe Market • Children’s Club • Michigan Shoe Travelers
17 • Expo Riva Schuh • WESA • NW Shoe Travelers • Los Angeles Shoe Show • The Collective
24 • AmericasMart • Boston Shoe Travelers • Golden Gate Apparel Assoc. • Outdoor Retailer • Premiere Classe
31
11
• Children’s Club • Michigan Shoe Travelers • Metropolitan NY Shoe Market
12
• Children’s Club • Premiere Vision
Martin Luther 18 King Day • Expo Riva Schuh • Couromoda • Project NY • WESA • Los Angeles Shoe Show • The Collective
• Premiere Classe • Golden Gate Apparel Assoc. • Boston Shoe Travelers • AmericasMart
26
• Expo Riva Schuh • WESA • NW Shoe Travelers • Los Angeles Shoe Show
• WESA • NW Shoe Travelers
20 • Review core items for spring and place orders • Premiere Vision • Project NY • Couromoda • SHOT Show • Bread & Butter
• Expo Riva Schuh • Couromoda • Project NY • WESA • SHOT Show • The Collective
• Premiere Classe
14
• Premiere Vision
19
25
13
• Chicago Shoe Expo
27
21 • Premiere Vision • AmericasMart • Outdoor Retailer • Couromoda • SHOT Show • Bread & Butter
22 • Replace holiday window displays • AmericasMart • Outdoor Retailer • SHOT Show • Bread & Butter
28
• PGA Merchandise Show
29
• PGA Merchandise Show • Billings Market Assoc.
23
• Premiere Classe • Golden Gate Apparel Assoc. • Outdoor Retailer • AmericasMart
30
• PGA Merchandise Show • Billings Market Assoc.
january
february
Two Ten Day, typically held on February 10th, is a way for you to bring awareness and support of the orgaanization’s causes to your office and community. To find out more about how to start a Two Ten Day, please visit www.twoten.org.
S
24
Sunday
Monday
Tuesday
Jan. 31
1
7
8
14
President’s Day
15
• Pure London
21
• The Atlanta Shoe Market • Sole Commerce
28
• Boston Shoe Travelers • Michigan Shoe Travelers • Ontario Shoe Travelers
22
• Sole Commerce • Worldwide Distributor
10
16
• Review core spring items to fill and place orders • Sole Commerce • Worldwide Distributor
T
march F
S
S
1
2
M
T
W
T
F
S
1
2
3
4
5
6
8
9
10
11
12
13
3
4
5
6
7
8
9
7
10
11
12
13
14
15
16
14
15
16
17
18
19
20
17
18
19
20
21
22
23
21
22
23
24
25
26
27
25
26
27
28
29
30
28
29
30
31
31
Saturday
4
5
6
11
12
13
19
20
• Premiere Vision
17
• KIDShow • Magic • Pool • Project Las Vegas
23
W
• ASR • FFANY • WSA
• Two Ten Day • Premiere Vision
• KIDShow • Magic • Pool • Project Las Vegas • Pure London
• KIDShow • Pure London
• ASR • FFANY • WSA
T
Friday
3
9
• Premiere Vision
Valentine’s Day
Thursday
2
• Plan for President’s Day • Compass • FFANY • WSA
• Billings Market Assoc. • Compass
• Billings Market Assoc.
Wednesday
M
• Premiere Vision
18
• Magic • Pool • Project Las Vegas
24
• Plan staffing for Easter weekend • Worldwide Distributor
• The Atlanta Shoe Market
25
• Worldwide Distributor
26
• The Atlanta Shoe Market
27
march
February S
Last year, Two Ten’s received more calls seeking help than ever before. Two Ten closed out the year after awarding more than $1 million in relief funding to individuals in need from the footwear industry. To find out how to get involved, please visit www.twoten.org.
M
T
W
T
april F
Monday
Tuesday
1
• Boston Shoe Travelers • Michigan Shoe Travelers • Ontario Shoe Travellers.
7 • Children’s Club • Kentucky Shoe Buying Market • SMOTA • Premiere Classe
14 Daylight Savings Begins
• GDS • NW Shoe Travelers
• Spring print, radio, and TV ads begin • Boston Shoe Travelers • MICAM
• SMOTA • Children’s Club
21
3
4
5
6
7
8
9
10
11
12
13
4
14
15
16
17
18
19
20
11
21
22
23
24
25
26
27
18 25
26
28
29
• Fashion Access
10
• Premiere Vision
23
• Premiere Vision
11
• Fashion Access
S 2
3
7
8
9
10
12
13
14
15
16
17
19
20
21
22
23
24
27
28
29
30
6
• MIPEL • Premiere Classe
• GDS • NW Shoe Travelers
13
• GDS • NW Shoe Travelers
19 Spring Arrives 20
• About 60 percent of Fall ’10 orders placed • Los Angeles Shoe Show
25
• Modacalzado • Premiere Vision
• Premiere Vision
31
• Fashion Access
F 1
6
12
18
24
30
T
5
• MICAM • MIPEL • Premiere Classe
• Premiere Vision
5
W
Saturday
• Look for weak spring items and negotiate for exchanges and markdowns
• Metropolitan NY Shoe Market
Passover Begins
Friday
• Chicago Shoe Expo • MICAM • MIPEL
• MICAM • MIPEL
T
2
4
16 St. Patrick’s Day 17
22
• Los Angeles Shoe Show
Thursday
3
9
15
• Metropolitan NY Shoe Market
• Los Angeles Shoe Show
2
8 • Children’s Club • Kentucky Shoe Buying Market • SMOTA • Premiere Classe
Wednesday
M
1
28
Sunday
S
S
26
• Modacalzado
27
• Modacalzado
april
march S
Did you know that every year Two Ten Foundation hosts six regional golf tournaments, three community service projects, multiple networking events and a year-end dinner? To find an event near you, please visit www.twoten.org/news-events.
M
T
W
may
T
F
S
S
Monday
Tuesday
Wednesday
Thursday
W
T
F
S 1
2
3
4
5
6
7
8
9
10
11
12
13
2
3
4
5
6
7
8
14
15
16
17
18
19
20
9
10
11
12
13
14
15
21
22
23
24
25
26
27
16
17
18
19
20
21
22
28
29
30
31
23
24
25
26
27
28
29
Friday
1
T
1
30
Sunday
M
31
Saturday
Good Friday
2
3
9
10
• Place fill-in orders for spring items
4
Easter
5
6
7
• Plan summer staffing
11
• AmericasMart • Golden Gate Apparel Assoc.
18
12
• AmericasMart • Golden Gate Apparel Assoc.
13
• Golden Gate Apparel Assoc.
19
• Billings Market Assoc.
26
• Begin hiring summer staff
20
• Premiere Vision
25
14
21
8
• AmericasMart
15
16
17
23
24
• Hold spring tech meetings
22
• Premiere Vision
27
• AmericasMart • Golden Gate Apparel Assoc.
• AmericasMart
• Billings Market Assoc.
28
29
30
• Billings Market Assoc.
may
april S
Through Two Ten service days, individuals in the footwear industry have completed more than 19,000 hours of volunteer service in their communities.
Sunday
Monday
Tuesday
Wednesday
M
4
Thursday
T
5
W
june
T
F
S
S
1
2
3
M
6
7
8
9
10
6
T
7
W
T
F
S
1
2
3
4
5
8
9
10
11
12
11
12
13
14
15
16
17
13
14
15
16
17
18
19
18
19
20
21
22
23
24
20
21
22
23
24
25
26
25
26
27
28
29
30
27
28
29
30
Friday
Saturday
1
2
3
4
• USRA May Event
Mother’s Day
Cinco de Mayo
5
• USRA May Event
6
7
8
• USRA May Event
9
10
11
12
13
14
15
16
17
18
19
20
21
22
27
28
29
• Schedule summer vacations
• Spring items go on sale
24
23
30
Memorial 31 Day
25
26
may
june
S
To join your footwear community and other Two Ten supporters, make a gift before June 30th, the end of Two Ten’s fiscal year. Visit www.twoten.org/donate to find out how.
M
2
Tuesday
Wednesday
1
Thursday
2
• Premiere Vision
6
7
• Plan fall ad campaign and order POP materials • FFANY
• Begin Spring ‘11 buying plan
13
8
14
• AmericasMart
• Los Angeles Shoe Show
20 Father’s Day
21
3
S
S
M
4
5
6
7
8
4
T
W
T
5
F
S
1
2
3
6
7
8
9
10 17
9
10
11
12
13
14
15
11
12
13
14
15
16
17
18
19
20
21
22
18
19
20
21
22
23
24
25
26
27
28
29
25
26
27
28
29
30
31-
24 31
Friday
Saturday
3
4
5
10
11
12
• AmericasMart • FFANY
• FFANY
16
• Atlanta Fashion Shoe & Accessory Market • Los Angeles Shoe Show
22
F
• Premiere Vision
9
15
july T
16
30
Monday
W
1
23
Sunday
T
• AmericasMart
17
• Atlanta Fashion Shoe & Accessory Market • Los Angeles Shoe Show
23
• AmericasMart
18
19
• Atlanta Fashion Shoe & Accessory Market
24
25
26
Summer Begins
• Storewide spring sale
27
• Golden Gate Apparel Assoc.
• SMOTA
28
• Golden Gate Apparel Assoc.
29
• Golden Gate Apparel Assoc.
• SMOTA
30
• SMOTA
• Golden Gate Apparel Assoc.
july
june S
If you work in the footwear industry, you are one of us, and therefore a part of Two Ten—a diligent, hardworking, compassionate group. No membership fees are required. Visit www.twoten.org to find out more.
Sunday
Monday
Independence 4 Day
Tuesday
Independence 5 Day Observed
Wednesday
6
Thursday
7
M
6
T
7
W
august
T
F
S
S
M
T
W
T
F
S
1
2
3
4
5
1
2
3
4
5
6
7
8
9
10
11
12
8
9
10
11
12
13
14
13
14
15
16
17
18
19
15
16
17
18
19
20
21
20
21
22
23
24
25
26
22
23
24
25
26
27
28
27
28
29
30
29
30
31
Friday
Saturday
1
2
3
8
9
10
15
16
17
• Fall merchandise begins arriving; prep fall back-to-school season
11
12
13
14
• Review vendor performance reports • Premiere Vision
18
• The Collective
19
• The Collective
25
• Review core fall items and place orders • Premiere Vision
20
21
22
23
24
27
28
29
30
31
• The Collective
26
august Sunday
july
Did you know that when the Two Ten Scholarship program was started in 1969 there were 17 recipients? Today the organization gives out more than 400 scholarships a year. Find out more at www.twoten.org/scholarships.
Monday
1
• Children’s Club
Tuesday
2
Wednesday
3 • Children’s Club • FFANY • Outdoor Retailer • Premiere Vision • WSA Show
• Children’s Club
8
• FFANY • Outdoor Retailer • Premiere Vision • WSA Show
15
• The Atlanta Shoe Market • ASR • Golden Gate Apparel Assoc.
22
• Michigan Shoe Travelers • Ontario Shoe Travellers
30
• AmericasMart
september T
F 1
2
3
7
8
9
10
24
T
W
T
F
S
1
2
3
4
9
10
11
6
7
8
12
13
14
15
16
17
18
19
20
21
22
23
24
25
27
28
29
30
5
6
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
26
5
Saturday
7
6
• United Shoe Show
14
13
19
• The Atlanta Shoe Market • ASR • Golden Gate Apparel Assoc.
20
21
27
28
• Hold fall tech meetings
26
25
• AmericasMart
31
M
4
12
18
S
S
• Fall print, radio and TV ads begin • Outdoor Retailer • United Shoe Show
• FFANY • Outdoor Retailer • WSA Show
• KIDShow
• Michigan Shoe Travelers • Ontario Shoe Travellers
29
W
5
11
17
• Golden Gate Apparel Assoc. • KIDShow
23
T
• The Atlanta Shoe Market
16
• ASR • Golden Gate Apparel Assoc. • KIDShow
M
Friday
4
10
9
Thursday
• Put up fall/back-to-school window displays
• United Shoe Show
• AmericasMart
S
• AmericasMart
• AmericasMart
august
september
S
Two Ten supports the footwear industry by convening groups within our community—Women in Industry, Young Professionals and Human Resources, to name a few. Visit www.twoten.org to get involved.
M
T
W
T
october F
S
S
M
T
W
T
1
2
3
4
5
6
7
8
9
10
11
12
13
14
3
4
5
6
F
S 1
2
7
8
9
15
16
17
18
19
20
21
10
11
12
13
14
15
16
22
23
24
25
26
27
28
17
18
19
20
21
22
23
29
30
31
25
26
27
28
29
30
24 31
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
1
2
Saturday
3
4
• Place fill-in orders for strong items • All China Leather Exhibition • All China Leather Exhibition • All China Leather Exhibition • China Intl. Footwear Fair • China Intl. Footwear Fair • China Intl. Footwear Fair
5
6
Labor Day
7
8
Rosh Hashanah 9
10
• Prepare for winter orders • GDS • NW Show Travelers
12 • Boston Shoe Travelers • GDS • Kentucky Shoe Buying Market • NW Show Travelers
19
13
• Boston Shoe Travelers • Kentucky Shoe Buying Market • Worldwide Distributor
20
14
• Boston Shoe Travelers • Premiere Vision • SMOTA • Worldwide Distributor
15 • MICAM • MIPEL • Premiere Vision • SMOTA • Worldwide Distributor
21 Autumn Arrives 22
16 • MICAM • MIPEL • Premiere Vision • SMOTA • Worldwide Distributor
• Modacalzado
28
29
30
Yom Kippur 18
24
• Modacalzado
27
• GDS • NW Show Travelers
• Look for weak fall items and negotiate for exchanges and markdowns • Billings Market Assoc. • MICAM • Billings Market Assoc. • MIPEL • MICAM • Premiere Vision • MIPEL
23
• Billings Market Assoc.
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17
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• Modacalzado
october Sunday
september S
Two Ten was originally located at 210 Lincoln Street in Boston. That address inspired the charity’s name. Last year, marked the 70th year of our service to the footwear industry.
Monday
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Thursday
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november
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Friday
Saturday
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8
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15
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• Place fill-in orders for fall items
3
• Children’s Club
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• Children’s Club
5
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• Plan for holiday staffing
• Children’s Club
10 Columbus Day 11
12
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• AmericasMart
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• AmericasMart • Los Angeles Shoe Show
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• AmericasMart • Los Angeles Shoe Show
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Halloween • Golden Gate Apparel Assoc.
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• Golden Gate Apparel Assoc.
• Holiday deliveries begin to arrive
23
• Golden Gate Apparel Assoc.
• Begin hiring holiday staff
• Golden Gate Apparel Assoc.
31
• AmericasMart • Los Angeles Shoe Show
• AmericasMart
29
30
november
october
Did you know that Two Ten’s first Annual Dinner was held in 1940 at the Hotel Statler in Boston? Visit www.twoten.org/news-events for details on this year’s Annual Dinner, scheduled to take place in December.
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Sunday
Monday
Tuesday
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Daylight Savings Ends
7
8
Election Day
Wednesday
15
Saturday
3
4
5
6
9
10
Veterans Day 11
12
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• Put up holiday window displays
• Plan spring ad campaigns and order POP materials
16
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20
24 Thanksgiving 25
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• College students return home next week; plan accordingly
• Fall items go on sale
21
Friday
2
• Plan Black Friday orders
14
Thursday
22
23
Day
• Black Friday; holiday selling season begins/ structure sale on fall merchandise
28
29
30
december Sunday
november
December is the last month to make your tax deductible gift to Two Ten in 2010. Visit www.twoten.org/donate for more details.
Monday
Tuesday
Wednesday
Thursday
1
• Begin Fall ’11 buying plan • FFANY
5
6
7
8
• Atlanta Fashion Shoe & Accessory Market
Kwanzaa Begins
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Hanukkah Begins
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january
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• FFANY
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Friday
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Saturday
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• FFANY
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• Atlanta Fashion Shoe & Accessory Market
• Atlanta Fashion Shoe & Accessory Market
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Winter Begins 21
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Christmas 24 Day Observed
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30 New Year’s Eve 31
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Christmas Day
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Two Ten Foundation 1466 Main Street Waltham, MA 02451 www.twoten.org 1-800-FIND-210