2012 Sustainia 100

Page 43

The first online tradeshow for global design inspiration makes sustainable design possible by connecting designers to a global network of suppliers. THE SOLUTION

! ECONOMIC Traditionally, SME material suppliers spend up to 43% of their marketing budgets on locationspecific tradeshows every year. Source4Style is a free online opportunity to showcase their products.

SOCIAL 40 million people work in manufacturing textiles and apparel – many in countries with lightly regulated working conditions.

ENVIRONMENTAL Source4Style curates, merchandises, and selects suppliers based on a set of environmental and social criteria, giving those suppliers preference in the marketplace.

USA AND 70+ OTHER COUNTRIES

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Source4Style services suppliers in over two dozen countries by directly connecting them to a designer network in 70+ countries around the world. The arrangement expands market access for small and medium sized enterprise (SME) suppliers focused on environmental, socially conscious, and fair trade principles. In studies conducted by Source4Style and the Samuel Curtis Johnson Graduate School of Management at Cornell University, researchers discovered that designers spend up to 85% of their time sourcing – not designing. Suppliers spend up to 43% of their marketing budgets every year on tradeshows. Source4Style delivers the necessary technologies and market access to ensure efficient and sustainable sourcing.

WHY A SUSTAINIA100 SOLUTION?

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Giving designers and sourcing teams the opportunity to sustainably source materials is critical to achieving sustainability in the fashion industry. Textile manufacturing has a particularly large social and environmental footprint. Recent research from the Natural Resources Defense Council shows that textile manufacturing, specifically in China, is one of the biggest polluters, and a top 10 energy user, in the country. Source4Style lowers the fashion industry’s environmental footprint and offers designers a solution for one of the industry’s biggest challenges – sourcing sustainably.

THE CEO

E-TRADESHOW FOR SUSTAINABLE DESIGN


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