Sustainia100 2014

Page 58

Fashion

Pearl Farms Fostering Marine Conservation and Social Enterprise Solution by: Sustainable Pearls

This solution brings traceable, sustainable marine pearls to the jewellery market while directly fostering marine conservation and social enterprise throughout the Pacific.

The Triple Bottom Line

Environmental This solution helps pearl farmers develop ecologically sound techniques to farm their pearl oysters, increasing the abundance of reef fish and acting as marine protected areas.

Social Pearl farming offers unique development opportunities for remote coastal communities.

Producing beautiful marine cultured pearls requires exceptional environmental conditions. This solution is working to bring traceable, sustainable pearls to the market. As a result, marine conservation and social enterprise in the Pacific can be directly supported and funded through active consumption of marine cultured pearls from selected farms, which are introduced to more sustainable techniques that can actually increase the abundance of reef fish. By connecting pearl producers with consumers using a dedicated platform, pearl farmers in the Pacific can capture more value for their pearl products. Sustainable pearls are not significantly more expensive than regular pearls, creating real potential to change the pearl market. Why a Sustainia100 solution?

Economic Pearls are a viable economic activity in vulnerable Pacific environments, and sustainable pearls are not significantly more expensive than regular pearls for consumers.

In marine pearls two goals – environmental and economic – are inherently merged. It is possible to create added value for pearl farmers, increasing ecological and socioeconomic benefits through a market-based approach. This model can be feasibly scaled up and invested in, as it is already partnering with some of the world’s major pearl producers.

Developed: 9 countries, including Australia and USA.

Deployed:  7 countries, including Fiji, French Polynesia, and Indonesia

“A  thriving environment will produce finer pearlS,  inextricably linking environmental stewardship and economic profitability .” Laurent Cartier, Co-founder, Sustainable Pearls

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