LAINA HAKI by Susanna Zugliani
different brushes thinkness
mediumlarge aperture
Flam rounded serifs
Bernhard Modern Std
dott perfectly rounded
ingo shape that remind a tear
higher ascender uppercase line lower ascender x-height
baseline
descender
ABCDE FGHIJK LMNOP QRSTU VWXYZ Uppercase Letter
a b c d f g h i j l m n o q r s t v w x y Lowercase Letters
e k p u z
0 1 2 3 4 5 6 7 8 9
Numerals
ä àá ö òó
ü ùú èé
. , : ; ! ? ′ ″ « » ‘ ’ “ ” / \ ( ) { } [ ] @&#™©§%€*
+ - = ~ < > Diacritics & Signs
24 pt
TRAVEL
14 pt
This is the future of safaris in Africa. These trends are
11 pt
transforming traditional safaris for the better. From emerging wildlife havens to women-led expeditions, safaris in Africa are no longer about hunting big game or having a camera-toting adventure led by male guides. The future of African safaris has arrived. “Community conservancies like Naboisho in Kenya were an important turning point,” says Judy Kepher-Gona, one of Africa’s top ecotourism experts. “Local villagers went from mostly being porters and cooks to becoming partners and leaders in protecting wildlife.” The results are impressive conservancies in Kenya now encompass more than 15 million acres and protect some of the world’s rarest species, including the black rhino. As governments have struggled to effectively manage their national parks, private organizations have also stepped in to help, including African Parks, a nonprofit group founded with the sole purpose of saving Africa’s parks and their wildlife by focusing on economic development and poverty alleviation. Success stories include Zakouma National Park, in Chad, which went from the edge of collapse to becoming a jewel in the crown of wildlife encounters today. “We are in a game-changing moment of innovation where local people and travelers alike are benefiting from a new safari vision,” says Keith Vincent, CEO of Wilderness Safaris, one of the continent’s most celebrated outfitters. Going on safari may once have been about hunting. The safaris of today are about conservation a good thing for local communities and the planet.
Different Font Size In Use
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Female empowerment
From Liberia’s Ellen Johnson Sirleaf, Africa’s first female president, to Kenyan conservation crusader Wangari Maathai, Africa has had no shortage of dynamic women leaders. And now a new generation of African women are making it known that they have what it takes to challenge gender norms in the safari industry. “It was typical of men to insist that we did not possess the skills to be good guides,” says Tshepiso Vivian Diphupu, the head of Africa’s first all-female guide team at Botswana’s Chobe Game Lodge. “But in my experience, women are well suited to this work. We tend to be better communicators, are more sensitive to guests’ interests, and are confident and always willing to learn more.” Dubbed “Chobe’s Angels” by some, Diphupu and her colleagues, now 19 strong, are among the first but not the only women to break into what was once solely a fraternity. Meet Zimbabwe’s formidable female rangers. “My goal as a guide is to make every safari unique, educational, and fun,” says Maggie Duncan Simbeye, founder of Maggie’s Tour Company, one of the few safari companies owned by an African woman. “I have always loved nature, and my knowledge of plants and animals runs deep.” Working as a safari guide in Tanzania inspired Simbeye to establish the Dare Women’s Foundation, a local NGO working to empower women and girls to pursue their professional ambitions.
Community action
From the Maasai of Kenya to the Himba in Namibia, indigenous people have long lived in balanced coexistence with nature. “We established the Maasai Wilderness Conservation Trust on our ancestral land, near Mount Kilimanjaro, to protect nature and share our traditional way of life with visitors in a more direct and meaningful way,” says chairman Samson Parashina, a Maasai elder recognized by the United Nations in 2012 as one of six Champions of the Earth. Guests stay at Campi ya Kanzi, an ecolodge in the heart of the trust’s 300,000 acres of community conservancy land, where lions, eland, and other big game roam between Kenya’s Amboseli and Tsavo national parks. “Conservancies are redefining safaris, both in terms of saving wildlife and in offering innovative guest experiences,” says Ashish Sanghrajka, president of Big Five Tours and Expeditions. Sanghrajka specializes in itineraries that support indigenous communities. “It is about being on the forefront of conservation today and also offering a great wildlife adventure. Conservancies are where the two meet.”
Anti-poaching innovations
By 2030, tourism to Africa is projected to generate more than 260 billion annually; photographic safaris are driving much of that economic growth a vital source of jobs for locals. With so much at stake, safari companies are now funding some of Africa’s most innovative anti-poaching efforts to protect wildlife. Take the Anatolian shepherd dog project at Bushmans Kloof, a National Geographic Unique Lodge of the World, in South Africa’s Cederberg Mountains. “The Cape leopard is one of the world’s most threatened big cats, because livestock farmers kill them trying to defend their flocks. We learned that Anatolian shepherd dogs instinctually protect sheep and goats from predators,” says Brett Tollman, CEO of The Travel Corporation, of which Bushmans Kloof is a part. “So we donated these beautiful canines to local villagers to protect their livestock. And where we have introduced the Anatolian dogs, the result has been a dramatic decrease in poaching of Cape leopards.”
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25 pt.
ELEPHANT GIRAFFE HYPPO ZEBRA
CHEETAH LION
TIGER
MONKEY
20 pt.
MEERKAT
15 pt.
ARMADILLO
Typographic Scale
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60 pt.
50 pt.
45 pt.
40 pt.
35 pt.
30 pt. 25 pt.
elephant giraffe hyppo zebra
cheetah lion
tiger
monkey armadillo
15 pt.
meerkat
20 pt.
same roundness as the letter o
White some letters have a broken line
Font Anatomie
the serifs have a straight base
straight orrizontal and vertical cuts
tiger small aperture, cutted diagonally
higher ascender uppercase line lower ascender x-height (two kinds)
baseline descender
H D C EE
x-height serif (horizontal)
HIJKLNUVWXY bdhijkluvwxy
cut x-height serif (horizontal)
BDEFMNPR gmnpqr
cut x-height serif (diagonal)
CGS cs
cut x-height serif (vertical)
EFTZ z
middle serif (vertical)
Font Characteristics
EF
H E S Z K
baseline serif (horizontal)
cut baseline serif (horizontal)
AFHIKMNPRT XYBDEL fhilmnpqrx BDEL abdku
cut baseline serif (diagonal)
SQ s
cut baseline serif (vertical)
ELZ z
cutted line (horizontal)
JKVWXZ jkvwxz
OQCGD VAWXY IHLTEF NM PRB ZKJSU Font Relationships
these letters have the same roundness
these letters have similar diagonals
these letters have the same stems
these letters have similar diagonals
these letters have the same roundness
these letters have a form different from the others
nmhru obdpq ec vwyxz iljft asgk
these letters have the same stems and curvatures
these letters have the same roundness
these letters have the same roundness and cuts
these letters have similar diagonals
these letters have the same stems
these letters are indipendent
SKELETON source font with interline
Q e 5
BRUSHES applied brushes
PATH TRIMMING added cuts
LAINA HAKI final letterform
Q e 5 Q e 5
Font Creation & Skeleton
angle -180° roundness 90% size 4pt.
angle 45° roundness 100% size 3.8pt.
angle 55° roundness 100% size 3pt.
ABDEFHIJKLMN PRTUVWXY bdfhijklmnpqrtuvwxy used for vertical and think diagonal strokes in uppercase and lower case letters
BCDGOPQRSU bcdeghjkmnopqsu used forrounding in uppercase and lowercase letters
AEFHKLMN RTVWXYZ aefktz used fot horizontal and thiner diagonal strokes in uppercase and lowercase letters
original font:
Bernard Modern Std font created:
Laina Haki
(the name means "broken line“ in hawaiian)