Q: You wrote the book Shopping in Finland in collaboration with your Italian husband Luca Pipoli. The book features 31 shops in five Finnish cities. How did you end up selecting them? A: Our goal was to create a “Shopping Street”, a symbolic route that takes you to some of Finland’s most interesting shops along the way. We wanted to create a concept with different kinds of cafés, grocery stores and shops that sell fashion, electronics and design. We included small entrepreneurs as well as internationally known Finnish brands. Q: Author Susanne Markkanen, what is Shopping in Finland about? A: It’s like a trip that leaves you with an experience about Finnish culture to take home with you. The shops reflect our culture. We have a lot of small entrepreneurs that operate outside the chains, shops with delightfully personal selections and bold choices. The shops emphasise quality, simplicity and ecology. Another distinctive feature in Finnish shopping is the slow shopping phenomenon: taking your time and wandering around.
Q: If you had one day to shop in Finland, where would you go? A: I would start with a breakfast in downtown Helsinki, then drive to Fiskars, which is less than a hundred kilometres to the west. There I would buy some handmade ceramics and enjoy the small boutiques in an atmosphere surrounded by nature. If I still had some time left, I would drive to Porvoo for a cup of evening tea. A distinctive feature in Finland as a shopping country is that you can choose your shopping environ-
ment. They range from lively downtown Helsinki to the peaceful and idyllic small towns with a historical atmosphere. Q: What’s the most Finnish thing you can buy in Finland? A: There’s hardly a single household in Finland that doesn’t use Iittala or Marimekko products. A lot of them are manufactured entirely in Finland, making them especially domestic. The Mariskooli bowl, Aalto vases and Moomin cups are traditional souvenirs. Q: What’s your opinion on No Shopping Day? A: Experience shopping doesn’t mean you should always be buying something. You can enjoy the atmosphere of shops for free just as well. It’s good to sometimes stop and think about your own consuming habits. Organic and Fair Trade products are recommendable. I believe that everyone should have a right to enjoy experience shopping, but also occasional impulsive purchases. www.shoppinginfinland.fi
Какой дом тебе по душе? Бревенчатый дом, сделанный из финской древесины, экологичен, красив, надежен и эффективно сохраняет энергию. Деревянные дома Finnlamelli спроектированы согласно законам природы. Зимой в них сохраняется тепло, а летом - приятная прохлада. Благодаря вентилируемой структуре, бревенчатые дома обеспечивают здоровую жизнь.
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simo.piiparinen@finnlamelli.fi
www.finnlamelli.fi
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