Magazine for young vanguard fashion & art photography • www.superior-mag.com
# JUNE 2012
International Fashion Trade Show Spring —— Summer 2013
JULy 4–6, 2012 STATION-Berlin
Luckenwalder Strasse 4–6 —— 10963 Berlin www.premiumexhibitions.com
International brands for contemporary jewellery and watches - www.schmuckraeume-berlin.de
„Die Grande Panama – weil Erfahrung und Anspruch mit der Zeit wachsen.“
Rainer Brand
Zum 20-jährigen Jubiläum präsentieren wir unsere Automatikuhr der ersten Stunde im größeren Format mit mehr Spielraum für Zeiger, Datum und Ihren Stil.
Die Grande Panama zeigt Sinn für das Besondere: Zifferblatt aus massivem Sterlingsilber, Saphirglas bombiert und hartentspiegelt und Rotor schwarzvergoldet.
Grande Panama, 40 mm
www.rainerbrand.de · info@rainerbrand.de Friedenstraße 9 · D-63872 Heimbuchenthal
Telefon 06092 5372 · Fax 06092 6903
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# I m p r i n t SUPERIOR MAGAZINE Lychener Strasse 76, 10437 Berlin www.superior-mag.com connection@superior-mag.com PUBLISHER Tom Felber CHIEF EDITOR V.i.S.d.P. Tom Felber / tom@superior-mag.com PHOTOGRAPHY DIRECTOR Marc Huth / marc@superior-mag.com FASHION DIRECTOR Simon Heeger / simon@superior-mag.com ART DIRECTOR Jesse Benjamin / jesse@superior-mag.com EDITORIAL DEPARTMENT editor@superior-mag.com ADVERTISING advertising@superior-mag.com PR MANAGEMENT press@superior-mag.com Superior Magazine accepts no liability for any unsolicited material whatsoever. Opinions contained in the editorial content are those of the contributors and not necessarily those of the publisher of Superior Magazine. Despite careful control Superior Magazine accepts no liability for the content of external links. Any reproduction in whole or in part without written permission is strictly prohibited
CONTRIBUTORS Danilo Hess, Peter Rosa, Marc Huth, Bastian Achard, Joel Cartier, Charlie Makkos, Leriam Gonzalez, Greg Adamski (photographers) Maya van Malden/Arists Anonymous (artists)
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#  Dear SUPERIOR readers, We all love strong women - one good reason for us to devote our June issue to STRONG WOMEN. Again we have a lot of great photo-series. For #EDITORIAL we selected eight of them and you will see that all show various kinds of strong women - some in combination with men, some without. Additionally we present three videos. Two are related to fashion-editorials, the third one is the showreel of a great film-production (of course with strong women on the team) we met and whose #STORY we tell. For #TALK we had the pleasure to talk to four strong women. Maya van Malden is one artist from the international artists' collective Artists Anonymous and she presents their exceptional works. Yasha Young and Shaney Jo Darden are women from the art & fashion world and they told us about their commitment in fighting against breast cancer. Finally with Anita Tillmann from Premium Exhibitions we talked about what's new at this season's Premium Fashion Trade Show. Last but not least you might have noticed that we changed our categories in the magazine. The new nomenclature comes along with the re-launch of our SUPERIOR Homepage which will take place for Fashion Week Berlin. The new Homepage will be more structured and you will find some new features. Stay tuned and look forward to it... Tom, Marc and the SUPERIOR Team
#  Editorial
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Issue June 2012
Editorial & Imprint -10-
# Selection Green & Ethical -16-
# Editorial Danilo Hess »White Passion« -24-
Peter Rosa »All Tomorrow's Parties« -36-
Marc Huth »Nightout« -60-
Bastian Achard »In Private« -72-
Joel Cartier »London Trash By Remy Green« -92-
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Charlie Makkos »Nastya« -108-
Leriam Gonzales »Speechless« -122-
Greg Adamski »Beyond Genre« -138-
# Talk Maya van Malden/Artists Anonymous -48Yasha Young & Shaney Jo Darden -116-
Anita Tillmann/PREMIUM Exhibitions -134-
# Story The Eclumes Studios Story -86-
Brands -152-
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OUR GREEN & ETHICAL SELECTION IN JUNE
DEEPMELLO — FASHION MEETS SCIENCE The brand deepmello is wholly dedicated to sustainable leather production. The young label is focusing on a natural and completely new tanning process in which the leather is treated naturally with rhubarb root. With the help of the powerful tanning substance within the rhubarb root, deepmello was able to replace the toxic materials used in conventional tanning with a natural extract made from rhubarb – with comparable results.
The fine leather products are created by combining high ecological standards with exceedingly ethical and social components. Deepmello places great value on combining its sustainable clothing with an attractive and modern design: At the heart of the collection are elegant jackets, skirts and clothes that cleverly combine tailoring and exciting details with a timeless look and luxurious leather. Deepmello has designed feminine blouses and trousers that fuse high-quality leather with soft silk satin and chiffon. Finely crafted shoes with cool wedge heels and great accessories, such as distinctive leather bags and belts, complete the collection. Visit deepmello at GREENshowroom
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Her collections are developed with subtlety – the same subtlety she uses to exchange experiences with the traditional communities she often visits when searching for references, partnerships and inspiration. These communities, which produce various types of raw material used by Flavia, inspire her to reinvent the traditions of handmade work that have been forgotten throughout time. Visit FLÁVIA ARANHA at GREENshowroom
FLÁVIA ARANHA Poetry, lightness and contemporaneity summarize Flavia Aranha’s work. Born in Campinas, she went to São Paulo in 2002 to study Fashion Design in Santa Marcelina College, and then made the city her home. Timeless mouldings, pure cotton fabric and natural pigments such as leaves, tree bark and tea are part of every collection. The collections are complemented by accessories made of tilapia leather and blown glass – transparent drops turned into earrings or into pendants used with subtle silver cords.
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STUDIO ECOCENTRIC — TRUE STYLE IS TIMELESS Unaffected by short-life trends dictating the world of fashion, the Berlin based label STUDIO ECOCENTRIC creates its timeless »Für immer« collection. The feminine classics are new interpretations of handpicked originals from the 30s to the 70s, made with special attention to extraordinary details, such as vintage buttons and buckles. The collection includes variations of "the little black dress" for the evening and business wear as well as weatherproof trenchcoats and elegant morning robes.
From conviction STUDIO ECOCENTRIC exclusively uses finest eco-friendly materials like certified organic cotton and plant dyed silks. The garment collection and accessories are made by small German manufactures focusing on high quality. STUDIO ECOCENTRIC was launched 2009 in Berlin by designer Katrin Kummer. Style defining for STUDIO ECOCENTRIC is the designer's great selection of vintage clothes. Sustainable, classic and unaffected by seasonal style changes many pieces remain in the collection and will be supplemented with new classics year by year. The high quality, the timelessness and the straight forward design guarantee a long wearability way beyond one season. Visit STUDIO ECOCENTRIC at GREENshowroom
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ROYALBLUSH — ACCESSORIES WITH A CONSCIENCE The Swiss designer Jana Keller proves it is possible to design extra-ordinary leather accessories, and create something bigger, with her ecoluxury-label RoyalBLUSH. Inspired by the Swiss Alps, RoyalBLUSH accessories literally wake-up the wanderlust! Multifunctional handbags are as practical as an alpinist's, and jewellery reminding one of climbing gear. With those exclusive natural ‚Musthaves’, every ‚city-nomad’ is perfectly in gear. Each piece is made in consciousness about our planet and environment, using the best ecological materials, manufactured with local craftship. RoyalBLUSH’s chosen leather stands for a gentle vegetable tanning, rather than the use of aggressive chemicals. Vegetable tanning is an artisan tradition, handed down from father to son, for over 200 years, using both antique recipes and state-of-the-art technology. Finest Italian calf leather, tanned with bark and roots handcrafted and plaited in the EU and Switzerland, supporting the local craftsmen and through short ship-
photo ELLIN ANDEREGG styling PATRIZIA SCHEIDEGGER hair&make-up NADIA SMUG model CORINNA VON SCOUT
ping distances producing less CO2. And as one of the few brands in Europe, RoyalBLUSH also uses Nanai salmon leather. It is a by-product of the food-industries, tanned at the highest level of ecological quality. The salmon skin stems from certified bio salmon farms from Ireland. Gifting a RoyalBLUSH accessory means doing something good – not only for your conscience! By doing so you support the environment, its inhabitants & resources and of course Keller’s farsighted vision of doing business in harmony. Visit RoyalBLUSH at GREENshowroom
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photos MICK DE LINT
Wouldn’t you say that fashion should be fun for you, the designer and the tailor? Well, we definitely agree! That's why we named our designer brand from Amsterdam studio JUX, since 'jux' is a German word for fun.
STUDIO JUX = DESIGN + ECO + FAIR
The tailors at our factory in developing country Nepal are our rockstars. You can meet them at studiojux.com/handshake. They translate our Dutch Design and sustainable materials – like recycled coke bottles, wood pulp looking like silk and leftover salmon leather – into beautiful pieces for your wardrobe. To make sure green fashion is here to stay, we keep on expanding our international shop network of over fifty stores (there are five boutiques right around the corner!). With studio JUX, you can look good and do good. Visit Studio JUX at ETHICAL FASHION SHOW BERLIN
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KAETHE MAERZ — Founded in 2009, Kaethe Maerz is a clear, confident brand with touches of fantastic, futuristic, medieval and forgotten worlds. The Dßsseldorf designer label stands for progressive design, durability, convenience and discrete new color shades and combinations. The clothing is produced exclusively in Germany from natural, certified, high-quality materials. Each garment has an original name which is part of a story. However, it always leaves room for your own personal interpretation. With each wearing the material becomes softer and takes on a personal uniqueness for each garment.
The 2013 Spring/Summer Collection is clear, concrete and remains very feminine down to earth, confident and true to the Kaethe Maerz signature style. The brand's creed has always been customized, durable clothing. "Whoever wears my clothing emphasizes their attitude towards life, an expression of self-confidence and extravagance while remaining down to earth," says the designer. Visit Kaethe Maerz at ETHICAL FASHION SHOW BERLIN
photos SEBASTIAN BRUELL
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L'Herbe Rouge creates an urban and poetic fashion with contemporary design where the real aesthetic combines, beauty, quality, ethics and ecology with fair and accessible prices. The innovative materials are from organic farming, recycling or from materials that have measured eco qualities. Treatments and ecological components are respectful of nature and manufactured according to standards of fair trade. L'Herbe Rouge created in Paris claims a new multicultural and multigenerational lifestyle in phase with present and future challenges for a greater respect of humans and nature. Visit L'Herbe Rouge at ETHICAL FASHION SHOW BERLIN
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June 2012
YOUNICA — LOVES LIFE REFLECTED IN BEAUTY AND BELIEVES IN CHANGE BY DESIGN Younica is a fashion and jewellery label based in the Netherlands and Peru. The label creates unique knitwear and jewellery collections that combine the rich traditional craftsmanship and finest materials of Latin America with an original modern style. The result is extraordinary products, designed with love and made to empower. Younica cooperates directly with Peruvian artisans, partnering their ancient cultural legacy with their fresh creative vision. At the Ethical Fashion Show Berlin Younica shows three jewellery collections: Spark, Crochet and Lucky as well as the knitwear accessories collection AW 2012. The jewellery collection is handmade and inspired by various natural materials: Peru’s pure silver, unusual gemstones, and tropical seeds. The knitwear collection by Younica is made of timeless forms, pure materials and a spirited and unique style. Each product is handmade from exquisite 100% alpaca. Visit Younica at ETHICAL FASHION SHOW BERLIN
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white passion photography by DANILO HESS at UTOPIA styling by JULIE MATOS @ FORD ARTISTS hair & make-up by ROBERTO MORELLI for NARS COSMETICS model AGATA @ ELITE MODEL MANAGEMENT
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d r e s s V E R S A C E
June 2012
n e c k l a c e & h a r n e s s G U I S E P P E Z A N O T T I pants FENDI
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c u f f T O M F O R D blouse CHANEL corset VERA WANG
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bottoms VERA WANG
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s u n g l a s s e s L I N D A F A R R O W F O R P R A B A L G A R U N G top & skirt
MARC JACOBS
cuffs VIONNET chain bracelet JUDITH RIPKA silver bangle BULGARI ring WILFREDO ROSADO
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f u r J . M E N D E L
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d r e s s G U C C I earring HOUSE OF WARIS
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coat SALVATORE FERRAGAMO necklace SERGIO ROSSI
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photography by PETER ROSA styling by SARA COOPER make-up by KONSTANZE @ DEFACTO FOR BECCA COSMETICS hair by DAMIAN MONZILLO FOR BA-REPS.COM USING DAVINES manicurist JACKIE SAULSBERY @ KRAMER+KRAMER USING CHANEL models CHARLENE, LINA, OLIVIA & RACHEL @ FORD MODELS styling assistant JILLIAN AMOS make-up assistants LIZ CHRISTENSEN & CAITLIN WOOTERS hair assistants ASHLEY GABRIEL & VANESSA QUILES special thanks to ALIDANYC.COM
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s e q u i n t o p , s u e d e f r i n g e p a n t , c h a i n l i n k b e l t & c h o k e r s V I N T A G E leather and gold cuffs KARA ROSS
d r e s s V I N T A G E G U C C I suit & shirt
R O B E R T H A M E S
brief VINTAGE necklace TULESTE MARKET gloves CAROLINA AMATO
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g l i t t e r g o w n & p e a r l e a r r i n g s V I N T A G E blazer CARLOS CAMPOS pincord pant BILLY REID
snake rings WILD FOX branch ring TULESTE MARKET snakeskin box clutch HOUSE OF HARLOW
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dress & turban
ANNA SUI
earrings KARA ROSS
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white silk dress VINTAGE necklace as belt TULESTE MARKET arm cuff LUV AJ drop earrings KARA ROSS
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s e q u i n s k i r t & j a c k e t V I N T A G E Y V E S S A I N T L A U R E N T broach VINTAGE corset TIMO WEILAND bangles ALEXIS BITTAR
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c h i f f o n b l o u s e & p a n t s A N N A S U I suede belt VINTAGE YVES SAINT LAURENT necklace VINTAGE gloves CAROLINA AMATO
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s l i p a s s k i r t , s i l k c o r s e t , b e l t & n e c k l a c e V I N T A G E boy short LA FEE VERTE
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b r o a c h & b e l t V I N T A G E c u t o u t g o w n S A C H I N & B A B I turban & ring
LUV AJ
cuff WILD FOX
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b e l l b o t t o m p a n t V I N T A G E R A L P H L A U R E N leather vest, ruffle blouse, leather purse VINTAGE chain belt VINTAGE CHANEL earrings KARA ROSS pinky ring LUV AJ
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# Maya van Malden of Artists Anonymous talking to Tom from SUPERIOR Magazine on the group's activities. # Maya, ARTISTS ANONYMOUS sounds mysterious. Who, or what is ARTISTS ANONYMOUS? Well, Artists Anonymous is an art-piece, created by some people who thought that the focus should be on the art itself, rather than on the authorship. Two of us didn't finish school, wasted their early youth, which was a loophole in the beginning, but nearly led to complete self destruction. Maybe this is why we were willing to sacrifice our identities, cause the ones that were there, were in dept anyway. Artists Anonymous was immediately successful, it seemed like a great idea, but as quick the shit hits the fan and one rues the day having this stupid idea... Then you go through all the ups and downs, within the tides, till we shipwrecked in Australia, where the first glimpse of a realisation started: We didn't choose artists anonymous, but AA was choosing us and that it is a responsibility, not a curse nor an honour. Now our home-bases are UK and Berlin, but to be honest we prefer UK.
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# One sort of works ARTISTS ANONYMOUS is famous for are your paintings plus afterimages. Can you explain what this exactly means, how the artistic process is? An "afterimage" is something that one is creating anyway all the time in ones eyes, it is the colour-inverted image of the image one is seeing, like the negative in analog-photography. When we are painting, we make sure that the afterimage of this painted work is visually as strong as the painting itself. One could say we paint two images at the same time - one with paint, one with light. We also have this special view on installation, sculpture, three-dimensional work. An installation is a negative sculpture, instead of walking around it, you walk inside, but it is still a sculpture. Or is it a 3 dimensional painting, if you paint the whole room negative and take a picture, an afterimage of it...
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# Your works look in a way dramatic, dark and mystical. Which themes are you favourites in your works? And why are these themes so important for you? Uh, I guess we think that conceptual art doesn't have to look boring or bad, and well, we are painters and we really like the stuff we are painting. I guess Rembrandt also liked to fancy dress and then paint himself as whatever he liked... Dramatic dark and mystical... yes, and then the figure wears a clown-nose... so it is clownesque, funny, even silly, but painted seriously beautiful, so it is dramatic dark and mystical again, happening through painting. If one paints a white wall, you have to painting it in a dramatic, dark and mystical way, increasing the shadow, darkening the structure, otherwise you still have a white canvas. The act of painting itself is kind a dramatic. Why did Richter not just show the photographs of the RAF people? To paint them is drama, stage, theatre, showing, making visible, perceivable; not just depict, reproduce. If a painter paints a still life, it is not about the cup or the flower, but about the essence of the flower, or the cup, the soul, to make the banal something special again. So next time you see a cup, it might be special again.
The painter needs to be sober, straight, distanced, he just takes the position in between. The soul, the ghost, the essence, that makes a painting outstanding, this etheric thing every painter tries to achieve. We form it, carve it out through the process of painting two images at the same time, and then we capture it, and make it visible with photography... so the afterimage is a reproduction of the soul of the painting; and by this its prove... # What's the next big project ARTISTS ANONYMOUS is working on? As always we are working on a couple of shows, for example with a new gallery in Switzerland, which took over the space of old-school Zurich gallery Jamileh Weber. And our next big thing is the show in September in London at Lazarides, which will be something very special... through the rabbit hole... # Thank you for the interview!
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dress MARCEL OSTERTAG leggins STEPHAN PELGER shoes LIVE & LOVE
NIGHT OUT photography by MARC HUTH assistants BASTIAN ACHARD & BENJAMIN VÖLKSEN styling by ANITA KRIZANOVIC styling assistant JULIA QUANTE hair & make-up by ROLANDO KASPER model LUISA-JOSEPHINE @ PMA
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dress BARRE NOIRE belt STEPHAN PELGER b r a c e l e t & c l u t c h B Y M A L E N E B I R G E R shoes GUESS
dress KILIAN KERNER skirt CHRISTINA DUXA shoes GUESS
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skirt & top PERRET SCHAAD jacket CHRISTINA DUXA shoes EMMA GO
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overall BY MALENE BIRGER necklace GLOWYBOX shoes EMMA GO
skirt & top STEPHAN PELGER e a r r i n g s & c l u t c h G L O W Y B O X shoes GUESS
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dress & panty ANITA KRIZANOVIC earrings GLOWYBOX necklace BY MALENE BIRGER
dress WARDROBE b r a c e l e t F R I I S & C O M P A N Y wristband GLOWYBOX shoes GUESS
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# S U P E R I O R
WEBITORIALS
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more SUPERIOR WEBITORIALS
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IN PRIVATE photography by BASTIAN ACHARD styling by ANITA KRIZANOVIC hair & make-up by KATI MERTSCH female model SOPHIE VAN DEN AKKER @ PMA MODELS male model PETER BADENHOP @ PMA MODELS photographers assistance BASTIAN JUNG, MARC HUTH, BENJAMIN VÖLKSEN styling assistance JULIA QUANTE retouching BASTIAN ACHARD retouchers assistance JAKOB CASSEBAUM special thanks to PAUL JAMES JAY, ISABELLA EICHHORN
SOPHIE dress VERSACE (available at departmentstore QUARTIER 206) necklace AKKESOIR shoes UNITED NUDE bag BALLY
PETER suit LAGERFELD shirt MINIMUM b o w - t i e & s h i r t P R I V A T E
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suit TOMMY HILFIGER shirt RAPHAEL HAUBER shoes TOM FORD VINTAGE
dress MARCEL OSTERTAG earrings GLOWYBOX bag MULBERRY (available at departmentstore QUARTIER 206) shoes MODEL'S OWN
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SOPHIE d r e s s C ' E S T T O U T bolero coat MOGA E MAGO earrings GLOWYBOX
PETER s u i t C O S shirt MINIMUM b o w - t i e & c u m m e r b u n d E D S O R K R O N E N shoes TOM FORD VINTAGE
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SOPHIE b l o u s e A N I T A K R I Z A N O V I C necklace GLOWYBOX shades TOM FORD (available at departmentstore QUARTIER 206)
PETER j a c k e t & p o c k e t s q u a r e T O M F O R D (available at departmentstore QUARTIER 206)
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SOPHIE suit VERSACE (available at departmentstore QUARTIER 206)
PETER suit LAGERFELD shirt BOSS shades TOM FORD ( available at departmentstore QUARTIER 206) -80b o w - t i e & s h o e s P R I V A T E
SOPHIE dress BOSS ORANGE bag MIU MIU (available at departmentstore QUARTIER 206)
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shoes BALLY bracelet GLOWYBOX
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IN PRIVATE VIDEO
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PETER suit & tie
T O M F O R D
(available at DEPARTMENTSTORE QUARTIER 206)
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shirt BOSS w a t c h & s h o e s P R I V A T E
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# M o t i o n
MORE SUPERIOR #MOTION
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THE ECLUMES STUDIOS STORY # Having started their production firm out of an attic in 2008, Damien Krisl and Joel Cartier`s ECLUMES STUDIOS quickly became one of the leading production companies for luxury brands and fashion in Switzerland. A goal made possible not only by motivation and will of the two young upstarts to succeed in this highly competitive business, but also through years of hard work of them and their associates that helped getting the company where it stands today. The origin of the name ECLUMES is a combination of the two French words éclair (lightning) and lumière (light), signifying the gathering of the ways light is used differently in photography and in filming. # Damien and Joel set themselves apart by creating moving and still images that create whole new worlds, each of them telling a story in their own way. They mastered seeing the special in everyday tasks and present it in astonishing beauty that gets under the skin of the audience which has the pleasure of experiencing something new and unseen. Their goal is to provoke emotions with groundbreaking imagery by connecting fashion and film in exceptional ways. Damien and Joel are true visual aesthetes, their creativity originating out of the strive for perfection and the passion they have for their craft. They produce commercials and shootings all over the world, including Berlin, Paris and just recently, the United States.
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»It’s the art of not only fulfilling the expectation a client has of our work, but to exceed it in every aspect. Their dreams are just dreams until we make them reality.«
»Combining the clients’ ideas and your own is a difficult task and always a tightrope walk. It is not easy to keep your creative freedom, which is why you’ll always have to fight for it. You need to realize your ideas, even if it means not making any money. Making art is and should always be more important than just enriching yourself.«
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# One clip that brings the rather unique style of their productions to life is the “fashion & art”-reel that shows some of their best work in the recent months.
SHOWREEL
June 2012
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#  Another project worth mentioning is an underwater fashion clip they shot in 2010, but just recently finished post-production on. A project with barely any budget, made possible only by the passion of the people helping them during the extensive shoot. The clip got accepted into the La Jolla Fashion Film Festival in San Diego (USA, 26.07.-28.07.2012), the largest fashion film festival in the world. That results in them being able to show their work along films of large scale fashion directors such as Karl Lagerfeld and Bruno Aveillan, a huge honor for the young filmmakers. www.eclumes.com
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LONDON TRASH by Remy Green photography by JOEL CARTIER styling by SARA DARLING hair & make-up by KATHRIN TOLLAS model REMY @ SELECT fashion assistant ALFONSO BESSY photography assistant RICHARD KEECH
jacket EVMORFIA dress PHANNATIQ boots LAKO BUKIA necklace BUTLER & WILSON chain necklace GILES tights PRETTY POLLY
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jacket DANS LA VIE vest CALVIN KLEIN skirt DANS LA VIE boots LAKO BUKIA driving gloves BEYOND RETRO
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jacket EVMORFIA dress PHANNATIQ boots LAKO BUKIA necklace BUTLER & WILSON chain necklace GILES tights PRETTY POLLY
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top LAKO BUKIA trousers JANE BOWLER chain necklace SAM UBHI disk necklace KEW 159
June 2012
studded crown TOPSHOP shoulder pieces JULIA BURNESS top WHITE TENT leather waistcoat EVMORFIA necklace STYLIST'S OWN
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jacket EVMORFIA dress PHANNATIQ n e c k l a c e w / s k u l l B U T L E R & W I L S O N chain necklace GILES tights PRETTY POLLY
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jacket EVMORFIA dress PHANNATIQ necklace w/ skull BUTLER & WILSON chain necklace GILES
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jacket EVMORFIA dress PHANNATIQ necklace w/ skulls BUTLER & WILSON chain necklace GILES
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CONNECTED TO FASHION
SUPERIOR ONLINE July 2012 ‘HEAT’ follow us on
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MAGAZINE FOR YOUNG VANGUARD FASHION & ART PHOTOGRAPHY
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NASTYA photography by CHARLIE MAKKOS styling by NAVO P make-up by JO TAV. hair by CHRISTOS VOURLIS model NASTYA @ DMODELS
AA
d r e s s P E N N Y B L A C K ( L I N E A I M P O R T S S . A . ) b e l t a s n e c k l a c e P E N N Y B L A C K ( L I N E A I M P O R T S S . A . ) belts ACHILEAS ACCESSORIES rings and earrings FRANGOS S.A.
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s c a r f w o r n a s b l o u s e & t r o u s e r s E L I S A B E T T A F R A N C H I ( R A K A S S . A . ) belts ACHILEAS ACCESSORIES necklace FRANGOS S.A.
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j u m p s u i t E L I S A B E T T A F R A N C H I ( R A K A S S . A . ) l e a t h e r b e l t E L I S A B E T T A F R A N C H I ( R A K A S S . A . ) fuchsia belt ACHILEAS ACCESSORIES ringsv FRANGOS S.A.
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b u s t i e r & t r o u s e r s E L I S A B E T T A F R A N C H I ( R A K A S S . A . ) necklace FRANGOS S.A. bracelet ACHILEAS ACCESSORIES
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dress ELISABETTA FRANCHI (RAKAS S.A.) rings and earrings FRANGOS S.A. necklace worn as a bracelet ACHILLEAS ACCESSORIES
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check out the MAKING-OF VIDEO
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dress ANGELINA (LINEA IMPORTS S.A.) necklace and earrings ACHILEAS ACCESSORIES b r a c e l e t & r i n g s F R A N G O S S . A . shoes JESSICA SIMPSON
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JOIN THE REVOLUTION !! # Yasha Young talking to Tom from SUPERIOR Magazine regarding her commitment to ›Keep-A-Breast‹. # Yasha, you are a successful gallery owner # Which projects will ›Keep-A-Breast‹ have and Creative Director of BLOOOM Art Fair. Your next? latest project is a strong commitment to ›KeepThe big launch in the Gallery on July 5th in A-Breast‹. Tell us about this project and why it conjunction with KAB and Shepard Fairey and is so important for you. his 'Studio One' as well as six artists from BerKeep-A-breast is a charity organisation that lin such as Mimi S.. They have reinterpreted the strive to gain global awareness of breast cancer six NTR logos to create new and unique screen in women and men by using an unique approach. prints. been chosen for the implications of social and There will be over 10,000 posters and arteconomic factors inherent in all value systems. By involving not only young creative artists but work covering all of Berlin. As well as this, the also established names artists on an interna- 'E-Werk' building and Strychnin Gallery will be tional level we are able to reach a young audi- wrapped in NTR banners. The Gallery show will ence worldwide and educate and raise aware- feature the amazing works of Shepard Fairness with a broader audience than other cancer ey and Partick O'deel. The NTR launch in Berlin related charities. While some choose to have big will be a massive campaign all over the subways fund raisers and balls you can find us on tour and TV screens reaching more than 1.4 million with Rock am Ring or Blink 182 with our educa- people a day. The goal is to give people awaretional both and materials. For me the 'offspring' ness and show people that it is possible to start of KAB the 'NON TOXIC REVOLUTION CAMPAIGN' caring about health and their well being by lifestyle choices from a young age. is the main focus at the moment. All this will take place during the entire period of Fashion Week Berlin with an additional pop up store at Strychnin Gallery. There you can support the charity by purchasing the limited edition prints and art work as well as other material and get information on how to make healthy lifestyle choices in a relaxed and welcoming environment. We are very very excited!
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It is exciting to be able to connect with some many different individuals worldwide based on one idea that as been brought to life by KAB founder Shaney Jo Darden. When I met her two years ago we connected not only as friends but as two very passionate women trying to make a difference. I was asked to be the International Curator for KAB and curated my first show in Berlin with casts from Natalia Avelon, Kat van D # Whom did you meet who is also involved in etc. before we ventured to the launch in Japan the ›Keep-A-Breast‹ campaign? and now finally and in time for fashion week Germany. It is a great opportunity for the charThroughout the years KAB has been involved ity to promote the KAB fashion line which is a in a variety of events ranging from Grammy par- huge success worldwide and an amazing chance ties to Fund raisers in conjunction with major to show how the collaboration between chariSkateboard and Sports Clothing brands all over ty, art and fashion can not only be a unique one the world. The Netherlands, UK, France, USA, but also very successful in bringing the intended Germany and most recently Japan which was a message to life and get people to support and re huge success! We have worked with countless think. So for all of you who are interested JOIN celebrities from the Music and Fashion indus- THE REVOLUTION !! try as well as TV and movie stars such as Colin Farell or Jonathan Rhys Meyers, Susan Sarandon, Katie Perry, Pink, Iggy Pop and the Foo Fighters to name only a few.
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STRONG WOMEN # Shaney Jo Darden, Global CEO of the non-profit organization ›Keep A Breast‹ talking to Yasha Young.
# Shaney, tell us a little about your beginnings and how Keep A Breast came to be? In 2000 my friend Mona’s mother had been recently diagnosed with breast cancer, and so was as a friend of ours — artist Margaret Killgallen. We were looking for something to do, some way to give back and we couldn’t find anything interesting. Everything just seemed boring. I wanted to do something that really resonated with me and my peers. Mona and I were putting together big art and fashion events at the time for Modart magazine, and we thought, “Why not an art show!?” So we asked all of our artist friends if they wanted to paint on breast casts and the idea of our breast casts was born. I never intended on starting a non-profit. It just happened very organically and with the help of my peers and supporters. I always say this job chose me. I was meant to be put on this earth to educate young people about breast cancer prevention. # What do you think is the reason why KAB has gained worldwide recognition so quickly? I think because KAB is honest and has a very powerful message. I think the message is one that people are scared of but KAB presents it in a way that is engaging and empowering and grabs your attention. We have also been very
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fortunate to have global ambassadors that are well known people in their communities to help spread the mission on a grass roots level, gaining the support and respsct from influencres in art, music and action sports has helped give us a strong and authentic foundation to build on # You work a lot with celebrities and big international brands. How important is it to have this type of support and why? Do you think it radically changes the way KAB works on people? There is no glory in doing something alone, and there is no fun in it either. Breast cancer is a global problem that effacts EVERYONE. Young people look up to the brands, musicians and athletes they love. Just like all of us regualar people, the people we look up to have been impacted by this diease. When you’re a teen and you find out your favortite musician has felt the same way you have because someone in their family had breast cancer too, it creates an unbreakable line of support and let’s them know they are not alone. Through our support programs like This is my story, we give people a voice to express how cancer has changed their life for better or for worse, the point is sharing and supporting eachother through this life.educate young people about breast cancer prevention.
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Revolution! The scientific data and reports that exist on this information needs to be translated into normal youth language, make it easy to read, easy to understand, fun, cool, and most importantly empower young people to become activists for NTR and take this information into their # But your main motivation ist still to inspire own life, families, and communities, so they can young people to follow the guidelines to a health- live a healthy life for years to come, and hopeier and more aware lifestyle, like to »check your- fully cancer free! self«? # One of the mottos/slogans of NTR is »PlasKeep A Breast is focused on prevention. We tic Sucks«. How did you guys become to this belive that through being healthy and smart conclusion? This explains the »eco-friendliness« about the choices you make on a daily basic can aspect of NTR, doesn’t it? effect your long term health and well being that will untimatley reduce yoru risk for cancer. We Plastic sucks! It is virtually unavoidable and want to empower young people to take their is laced with toxic chemicals that leach into the health into their owns hands, make smart choic- liquids and foods they contain. Once it's made es for themselves and if there is something they it is here forever, only breaking down to smaller think is wrong in their own body to speak up and and smaller bits of plastic. It is eco- friendly in get it checked out right away, or if there is an a way, but we are inspiring to be eco-friendly in ingriendent they don’t understand on a package, every way. Try for one week to not use any plasto reach out to ask and ask WTF. tic; it’s a really good test to see how you are contributing to the waste in this world. It’s actually # Next month, you’ll be launching the Non-Tox- really easy to cut down once you become conic Revolution in Berlin. This is an organization scious of it, I travel a lot do I always carry bamborn out of the research done under KAB. Can boo utensils in my purse so I’m not using plasyou explain why NTR is such a vital side-project tic wear, that seems like a small thing but in one to KAB? What’s sets NTR apart from KAB? year that is a lot of plastic forks I saved. I also carry with me a Klean Kanteen water bottle so When I first started to research the environ- I’m not wasting tons of plastic bottles. mental links to cancer, I was surprised at the amount of toxins we are exposed to in our eve- # I understand that you come from a fashion ryday life! I read every study I could find, most designer background. This is obviously visable of of them were written by scientists and the infor- both KAB and NTR. Do you believe that having mation was hard to understand, and left me frus- merchandise like yours is an essential medium trated, not knowing how to take the facts and to communicate to your audience? make changes in my own life. I decided that it was the responsibility of KAB to create this new I was born a designer and artist, I love campaign called the Keep A Breast Non Toxic designing new things and espicially taking old things and making something new out of them. Our merchanside acts as a fundraising tool as well as a medium to spread a message, milions
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of teens around the world wear Keep A Breast bracelets and that is millions of teens talikng about what it means to them, how they have been impacted, and learing about prevention. # Describe shortly a normal day in your life? All of these activites (whatever you say), is this what keeps you in your element, what keeps you strong? How do you balance such a busy jetlagged with your healthy lifestyle?
stop‹ or ›full-service‹ support facility, for both the newly diagnosed and those indirectly impacted by breast cancer diagnoses. The Center will be staffed by cancer survivors, include a full schedule of classes, group programs and comI wake up early and excersise, start my day plimentary care workshops; and be stocked with of taking care of myself, either I go to yoga, go awareness merchandise, relevant literature and cycling, or just take a walk. I need to take extra informational materials for both reference and time to take care of myself, since my life is about sale. The Center will be a facility where individserving others I can’t do that to my highest uals can discuss diagnosis with survivors, edupotential unless I’m taking care of myself first. cate themselves on the science and treatment Normal work days are filled with lot’s of meet- of cancer, and practice lifestyle choices toward ings and planning, working with my US and glob- their continued well being. My goal is to open 10 al team on our programs and campiagns. I’m a globally in the next 5 years libra, so balance comes naturally to me, I’m not an excessive person in 1 area! I’m just excessive # Lastly, we all want to know: when do you feel the strongest? in all area’s of lilfe... hahaha. # KAB has obviously done it’s job raising awareness and funds. From my understanding the organization has proudly raised up to $7.6 million, which means people are reacting to all the work. Do you have any plans for the future, like building a health center or a research laboratory. Or just helping fund breast-cancer research? The future of KAB is awesome. Next year we will be opening our first community space where we can expand our existing youth outreach programs develop new complimentary care program The space is intended as a ›one
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I feel the strongest when I’m in love. Love is everything to me, love for humanity and for eachother. When I feel fully supported, I feel like there is nothing I can not do. # Thank you for your time!
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coat BLUMARINE dress JUST CAVALLI leggings MANDY COON shoes MISSONI earrings ALEXIS BITTAR
SPEECHLESS photography & retouching by LERIAM GONZALEZ styling by ERIN O'KEEFE make-up by BRANDIE HOPSTEIN for MAKE UP FOR EVER hair by SELDA CORTES photography assistant AMANDA MITCHELL model ANA W @ MC2 MODELS
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coat RICHARD CHAI LOVE top NICOLE MILLER skirt MILLY necklace LEE ANGEL necklace DINOSAUR DESIGNS stockings FALKE ring ALEXIS BITTAR shoes DKNY
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dress NICHOLAS K necklace DINOSAUR DESIGNS tights FALKE shoes BLUMARINE
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jacket BURBERRY PRORSUM skirt TIBI tights WE LOVE COLORS ring DINOSAUR DESIGNS shoes BLUMARINE earrings LEE ANGEL
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jacket BURBERRY PRORSUM skirt TIBI tights WE LOVE COLORS ring DINOSAUR DESIGNS shoes BLUMARINE earrings LEE ANGEL
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turtleneck RICHARD CHAI LOVE shirt ARAKS s k i r t D O L C E & G A B B A N A ring & earrings ALEXIS BITTAR bracelet LEE ANGEL tights WE LOVE COLORS shoes MANOLO BLAHNIK
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dress CARLOS MIELE belt VERLAINE earrings ALEXIS BITTAR ring ALEXIS BITTAR
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vest MISSONI d r e s s B C B G B Y M A X A Z R I A bangles DINOSAUR DESIGNS b r a c e l e t s & e a r r i n g s A L E X I S B I T T A R
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shirt PAUL SMITH coat BARBARA BUI pants TIBI necklace PAIGE NOVIK shoes MISSONI
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THINGS YOU CAN NEVER GET ENOUGH OF! #  Tom from SUPERIOR Magazine talked to Anita Tillmann from PREMIUM Exhibitions about what's new at this season's PREMIUM International Fashion Trade Show. #  Anita, we all know PREMIUM as an international trade show for exclusive high-end fashion collections. What's new this season? This season's PREMIUM will be even more exclusive and international. Every season, we introduce retailers to the very latest and best collections and designers. The brand portfolio at PREMIUM is carefully curated, and new brands are integrated every season, with an increase of 23% for the spring/summer season 2013.
This season I am particularly looking forward to the new jewellery hall. In previous seasons, individual high-quality jewellery collections were on show in the accessories hall. However, demand from jewellery makers has increased to such an extent that we have decided to devote an entire hall to jewellery. That's the story of how our new "JEWELS" hall came into being, Consumers are becoming increasingly dis- PREMIUM's little treasure chest, where all sorts cerning when it comes to product and brand of trends and styles are represented. selection. Comparative shopping, online research and offers from vertical manufacturers all force retailers to be quicker and better informed these days. They are constantly under pressure JEWELLERY BY MARJANA VON BERLEPSCH to adapt their ranges to new tastes. PREMIUM is the ideal source of inspiration and information for top international retailers, media representatives and stylists etc. We introduce trade audiences to innovative trends from around the world.
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In Hall 2 our finger really is on the pulse of the zeitgeist. An outfit is only complete when it is matched with the right accessories. There are hardly any stores that do not offer a large selection of accessories and jewellery, and hardly any designers that do not offer this as part of their collection. PREMIUM is the only fair with such a wide range of exclusive jewellery labels together with fashion. As far as the consumer is concerned, Berlin is currently evolving into an insiders secret for jewellery. There is room for creativity here and up-and-coming designers have good opportunities to make a name for themselves.
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ANITA TILLMANN
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JEWELLERY BY BJØRG
JEWELLERY BY SABRINA DEHOFF
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# Beside the new accessories segment, what will be the highlights at PREMIUM this season? A further highlight is the new area in Hall 7 – 7thHEAVEN – where we will be showing the world's best international avantgarde collections. Designers from all over will be featured here, from Korea to Romania, examples include: Resurrection, Demoo Parkchoonmoo, Twenty(2) two, Pazaikin, Adeline Ivan, Carmen Secareanu, but also Hannes Roether, Unconditional, David Andersen, The Black Line by Barbara I Gongini and many more. SEEK, the Contemporary Fashion Trade Show, next door in the Kühlhaus, has grown too, both in terms of quantity and above all quality. Another floor will house presentations with a brand lineup which is not to be missed, including Billionaire Boys Club Bee Line by Mark McNairy, Carin Wester, Ebbets Field Flannels, Our Legacy and V Ave Shoe Repair, to name but a few. # Thank you for the interview! www.premiumexhibitions.com
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JEWELLERY BY VANESSA BARONI
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beyond genre photography by GREG ADAMSKI models MIA W @ SMG MODELS HAZEL @ M GROUP MODEL MANAGEMENT
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# B r a n d s ACHILLEAS ACCESSORIES ANNA SUI ANITA KRIZANOVIC AKKESOIR ALEXIS BITTAR ARAKS BALLY BARBARA BUI BARRE NOIRE BCBG BY MAX AZRIA BEYOND RETRO BILLY REID BJØRG BLUMARINE BOSS ORANGE BULGARI BURBERRY PRORSUM BUTLER AND WILSON BY MALENE BIRGER
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CARLOS MIELE CAROLINA AMATO C'EST TOUT CALVIN KLEIN CARLOS CAMPOS CHANEL CHRISTIAN LOUBOUTIN CHRISTINA DUXA COS CREATURES OF THE WIND DANIEL ESPINOSA DANS LA VIE DEEPMELLO DINOSAUR DESIGNS DKNY DOLCE & GABBANA EDSOR KRONEN ELISABETTA FRANCHI EMMA GO EMMANUEL KATSAROS ERIN FETHERSTON EVMORFIA FALKE FENDI FLÁVIA ARANHA FRIIS & COMPANY GLOWYBOX GUCCI GUESS GUISEPPE ZANOTTI HOUSE OF HARLOW HOUSE OF WARIS J. MENDEL JANE BOWLER JESSICA SIMPSON JUDITH RIPKA JULIA BURNESS JUST CAVALLI
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KAETHE MAERZ KARA ROSS KEW 159 KILIAN KERNER L'HERBE ROUGE LA FEE VERTE LAGERFELD LAKO BUKIA LEE ANGEL LINDA FARROW FOR PRABAL GURUNG LIVE & LOVE LUV AJ MANDY COON MANOLO BLAHNIK MARC JACOBS MARJANA VON BERLEPSCH MARCEL OSTERTAG MILLY MINIMUM MIU MIU MISSONI MOGA E MAGO MULBERRY NICHOLAS K NICOLE MILLER OSCAR DE LA RENTA PAIGE NOVIK PAUL SMITH PENNYBLACK PERRET SCHAAD PHANNATIQ PRETTY POLLY RAG AND BONE RALPH LAUREN? RAPHAEL HAUBER ROYALBLUSH
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SABRINA DEHOFF SALVATORE FERRAGAMO SAM UBHI SERGIO ROSSI STEPHAN PELGER STUDIO ECOCENTRIC STUDIO JUX TIBI TIMO WEILAND TOMMY HILFIGER TOPSHOP TOM FORD TULESTE MARKET UNITED NUDE VANESSA BARONI VERA WANG VERLAINE VERSACE WE LOVE COLORS WHITE TENT WILD FOX WILFREDO ROSADO YOUNICA YVES SAINT LAURENT
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Magazine for young vanguard fashion & art photography • www.superior-mag.com
Magazine for young vanguard fashion & art photography • www.superior-mag.com
# JULY 2012
# MAY 2012 Magazine for young vanguard fashion & art photography • www.superior-mag.com
June 2012
HEAT
# JUNE 2012
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