PUBLIC AFFAIRS PORTFOLIO OF WORK
SUNY Potsdam
branding Award-winning Web site: www.potsdam.edu
SUNYCUAD 2009 Best of Category for Web site in all of SUNY CASE Silver Award 2009 Admissions Marketing Report 2009 Silver for Colleges and University enrollments 2,000-5,000
Current Recruitment Campaign: Go Further!
go further
Go Beyond Expectations Biology and theatre do not usually go hand-in-
www.potsdam.edu
hand. I joke that I can physically feel the different sides of my brain clicking on and off as I go from a
Brand Statement
The State University of New York at Potsdam is a challenging and supportive academic community. Potsdam is a cultural magnet located at the edge of the beautiful Adirondack Mountains in Northern NY. Potsdam empowering students to discover a future that is uniquely their own.
Brand Character
A creative, hands-on learner/teacher who thrives on trying new things and nurturing multiple talents. Humble yet bold, not afraid of environmental extremes, loyal to family and community and extraordinarily generous.
SUNY Potsdam Logo
science class to a theatre class. I like feeling like I’m doing much more than the minimum with my time at Potsdam. Caylynn Lott • Class of 2010 Triple Major: Biology, Theatre, Adolescent Education
go
beyond expectations
Auxilary Logos
College Colors SUNY Potsdam Wordmark
MARKETING: SUNY Potsdam’s marketing provides the campus community with a clear, comprehensive visual and contextual messaging.
College Seal
WEB: Homepage, Public Affairs manages the multi-award winning College website.
PUBLICATIONS: Campaign Leadership Brochure, Public Affairs manages all publications for fund raising.
MEDIA: Public Affairs
SUNY Potsdam’s YouTube Channel
The Potsdam Experience Video
MARKETING: SUNY Potsdam has a wide variety of marketing outlets.
PUBLICATIONS: Public Affairs manages the design, art direction, printing and mailing of SUNY Potsdam’s alumni magazine Potsdam People.
WEB: Virtual Tour, Public Affairs created the dynamic and innovative virtual tour, that showcases our unique campus to prospective students, parents and the community.
MEDIA: Public Affairs
WEB: Fitness Center, One example of our streamlined templates and user-friendly navigation.