Public Affairs Portfolio
The public affairs office provides the campus community with a myriad of communications tools.
PUBLIC AFFAIRS PORTFOLIO OF WORK SUNY Potsdam Award-winning Web site: www.potsdam.edu branding SUNYCUAD2009BestofCategoryforWebsiteinallofSUNY CASESilverAward2009 AdmissionsMarketingReport2009SilverforCollegesandUniversityenrollments2,000-5,000 Brand Statement TheStateUniversityofNewYorkatPotsdamisachallengingandsupportiveacademiccommunity. PotsdamisaculturalmagnetlocatedattheedgeofthebeautifulAdirondackMountainsinNorthernNY. Potsdamempoweringstudentstodiscoverafuturethatisuniquelytheirown. Brand Character Current Recruitment Campaign: Go Further! Go Beyond Expectations Biology and theatre do not usually go hand-inhand. I joke that I can physically feel the different sides of my brain clicking on and off as I go from a science class to a theatre class. I like feeling like I'm doing much more than the minimum with my time at Potsdam. Caylynn Lott � Class of 2010 Triple Major: Biology, Theatre, Adolescent Education Acreative,hands-onlearner/teacherwhothrivesontryingnewthingsandnurturingmultipletalents. Humbleyetbold,notafraidofenvironmentalextremes,loyaltofamilyandcommunityandextraordinarily generous. go further www.potsdam.edu SUNY Potsdam Logo College Seal go beyond expectations Auxilary Logos College Colors SUNY Potsdam Wordmark MARKETING: SUNY Potsdam's marketing provides the campus community with a clear, comprehensive visual and contextual messaging. WEB: Homepage, Public Affairs manages the multi-award winning College website. PUBLICATIONS: Campaign Leadership Brochure, Public Affairs manages all publications for fund raising. MEDIA: Public Affairs SUNY Potsdam's YouTube Channel The Potsdam Experience Video MARKETING: SUNY Potsdam has a wide variety of marketing outlets. PUBLICATIONS: Public Affairs manages the design, art direction, printing and mailing of SUNY Potsdam's alumni magazine Potsdam People. WEB: Virtual Tour, Public Affairs created the dynamic and innovative virtual tour, that showcases our unique campus to prospective students, parents and the community. MEDIA: Public Affairs WEB: Fitness Center, One example of our streamlined templates and user-friendly navigation.