Public Affairs Portfolio
The public affairs office provides the campus community with a myriad of communications tools.
PUBLIC AFFAIRS PORTFOLIO OF WORK SUNY Potsdam branding Award-winning Web site: www.potsdam.edu SUNYCUAD 2009 Best of Category for Web site in all of SUNY CASE Silver Award 2009 Admissions Marketing Report 2009 Silver for Colleges and University enrollments 2,000-5,000 Current Recruitment Campaign: Go Further! go further Go Beyond Expectations Biology and theatre do not usually go hand-in- www.potsdam.edu hand. I joke that I can physically feel the different sides of my brain clicking on and off as I go from a Brand Statement The State University of New York at Potsdam is a challenging and supportive academic community. Potsdam is a cultural magnet located at the edge of the beautiful Adirondack Mountains in Northern NY. Potsdam empowering students to discover a future that is uniquely their own. Brand Character A creative, hands-on learner/teacher who thrives on trying new things and nurturing multiple talents. Humble yet bold, not afraid of environmental extremes, loyal to family and community and extraordinarily generous. SUNY Potsdam Logo science class to a theatre class. I like feeling like I’m doing much more than the minimum with my time at Potsdam. Caylynn Lott • Class of 2010 Triple Major: Biology, Theatre, Adolescent Education go beyond expectations Auxilary Logos College Colors SUNY Potsdam Wordmark MARKETING: SUNY Potsdam’s marketing provides the campus community with a clear, comprehensive visual and contextual messaging. College Seal WEB: Homepage, Public Affairs manages the multi-award winning College website. PUBLICATIONS: Campaign Leadership Brochure, Public Affairs manages all publications for fund raising. MEDIA: Public Affairs SUNY Potsdamâ€™s YouTube Channel The Potsdam Experience Video MARKETING: SUNY Potsdam has a wide variety of marketing outlets. PUBLICATIONS: Public Affairs manages the design, art direction, printing and mailing of SUNY Potsdamâ€™s alumni magazine Potsdam People. WEB: Virtual Tour, Public Affairs created the dynamic and innovative virtual tour, that showcases our unique campus to prospective students, parents and the community. MEDIA: Public Affairs WEB: Fitness Center, One example of our streamlined templates and user-friendly navigation.