In Store or Online – We Bring Buyers & Sellers Together
INDEPENDENT
RETAILER PRODUCT SOURCES, RETAIL NEWS & INTERNET STRATEGIES
2015 Media Kit The Official Publication of
wholesalecentral.com
The web’s original wholesale directory
RESULTS. Our advertisers consistently report solid new-order generation as a result of their ads.
INCREASED VISIBILITY. Every advertiser receives editorial coverage within the magazine, a highlighted Supplier Profile and additional banner ad placements on IndependentRetailer.com.
REPEAT BUSINESS. Our readers are active wholesale buyers across dozens of product categories. Once they find a great supplier, they remain loyal.
Bill McNulty, Publisher billm@sumnercom.com
REACH OVER
Office: 1-800-999-8281 ext. 111 Cell: 1-203-994-5081
131,000
www.sumnercom.com www.IndependentRetailer.com
INDEPENDENT & ONLINE RETAILERS EVERY MONTH!
15
EDITORIAL CALENDAR JANUARY
2015
FEBRUARY
MARCH
25th Anniversary Issue
Sunglasses
2015 Retail Outlook
New Video Tactics
Summer Apparel & Accessories
New Payment Technologies
Philadelphia Gift Show, Seattle Gift Show, California Gift Show, Windy City Gift Show, Orlando Gift Show
Service Providers
San Francisco Gift Show
Portland Gift & Accessories Show, Boston Gift Show
APRIL
MAY
JUNE
Personalized & Customized Items
Spring New Products Buying Guide/ Made in the USA
Tradeshow Calendar/ Jewelry & Watches
Order Fulfillment
Social Media
How to Brand Your Website
JULY
AUGUST
SEPTEMBER
Apparel
Gifts & Toys
Mobile Integration
Free Online Marketing Tools
Health & Beauty/ Scented Products Ecommerce Platforms
California Gift Show, Philadelphia Gift Show, Windy City Gift Show, San Francisco Gift Fair
Seattle Gift Show, Orlando Gift Show and Orlando Cash & Carry Show, Fort Lauderdale Gift Show
OCTOBER
NOVEMBER
DECEMBER
Cart & Kiosk
Souvenirs
Online Advertising ROI
E-Mail Marketing
2016 New Products/ Sports Licensed
Las Vegas Souvenir & Resort Gift Show
Loyalty Programs
Galveston Gift & Resort Merchandise, Gulf Coast Gift Show, Portland Christmas Cash & Carry Gift Show
Los Angeles Christmas Cash & Carry Show, San Francisco Cash & Carry Show, Smoky Mtn Gift Show, Ocean City Resort Gift Expo
Bill McNulty 1-800-999-8281 ext. 111
Grand Strand Gift & Resort Merchandise Show
Visit INDEPENDENTRETAILER.com
Bill McNulty 1-800-999-8281 ext. 111
Visit INDEPENDENTRETAILER.com
Rates & Specifications FOUR-COLOR AD RATES 1/3 PAGE
RATE CARD #24
3X
$575
6X
$495
12X
$445
1/2 PAGE
Vertical: 2.125 (2 1/8)” x 9.5” Square: 4.56” x 4.63” 3X
$795
6X
$695
12X
$595
3X
$1,125
6X
$995
12X
$895
YOUR CAMPAIGN INCLUDES: MULTI-CHANNEL MEDIA APPROACH ✓ ✓ ✓ ✓
Print Ad Print & Online Editorial Dedicated E-Mail Blast Banner Ad on IndependentRetailer.com ✓ Social Media Placements ✓ Bonus Trade Show Distribution ✓ Link on WholesaleCentral.com Top Suppliers
FULL PAGE
7” x 4.625 (4 5/8)”
SPREAD
7.75” x 10.5” *with bleed: 8” x 10.75”
Official Publication of
wholesalecentral.com
The web’s original wholesale directory
3X
$1,800
CIRCULATION
6X
$1,650
OVER QUALIFIED PAID / REQUESTOR SUBSCRIBERS
12X
$1,500
74,000 Print Readers Monthly
94%
15,000 Bonus Trade Show Readership Annually
15.5” x 10.5” *with bleed: 15.75” x 10.75” Please call about premium positions and other advertising opportunities. Rates subject to change without notice.
56,000+ Online Readers Monthly
Bonus Distribution at Industry Leading Shows including: Wholesale Show
OFFPRICE
TESTIMONIALS
READERSHIP STATISTICS
BUSINESS CONTINUES TO INCREASE “We have been advertising regularly for over 3 years. The marketing investment we make is vital to our business. The marketplace is a very profitable and reliable source of sales revenue for Duke Imports. And the customer service and expertise the staff provides to us is second to none. They really care about our success.” Marty Kirkendall, Duke Imports
HIGHLY RECOMMENDED
RETAIL BUSINESS TYPE
% OF TOTAL
Independent Retailer ................................................ 68.82 Chain Store.......................................................................1.25 Importer/Liquidator ........................................................ 1.71 Online Retailer ............................................................. 14.63 Distributor........................................................................5.95 Retailer Service Provider ............................................ 4.74 Other ................................................................................ 2.90 Demographic information updated: April 2014
“Independent Retailer possesses an integral knowledge of the advertising industry. The team’s innovative and cutting edge approach allows the customer and end consumer easy access to the leading wholesalers in the country. I highly recommend them!” Craig Pinkerton, St. Louis Wholesale
THE BOOST WE NEEDED “Independent Retailer has really expanded our sales avenue. We are now selling to a new clientele that we previously did not sell to and, in this market, we need any boost we can get. Thanks!” Adam Dawe, American Distribution Company, LLC
EFFECTIVE ADVERTISING PROGRAM
Official Publication of:
wholesalecentral.com
The web’s original wholesale directory
“I’m very excited about the exposure and business that has been generated from advertising with The Independent Retailer. From the day I started advertising with this firm, until now, my sales of the Topless Sandals & Foot Jewelry continue to increase month by month. The advertising I do in The Independent Retailer is a direct contribution to this trend. The Customer Service and Experience the Staff provides to me is second to none. They really care about my success.” Barbara J Peterson, Prettie Pretties by B.J.
INCREASED REGISTRATION “Just wanted to let you know that of all of our partners – the email you sent on our behalf brought in the most registrations so far. Waa hooo!” Jessica Moretti, SnapRetail
NATIONALLY DISTRIBUTED ✓ Nationally Distributed to Independent Retail Business Owners
In All 50 States. Published By
SUMNERCOMMUNICATIONS, Inc. SUMNERCOMMUNICATIONS
24 Stony Hill Road, Bethel, CT 06801-1166 Phone: 1-800-999-8281 • Fax: 203-748-5932
wholesalecentral.com
The web’s original wholesale directory