UEA CareerCentral by PAUL VATER

Logo variations 2014

IDENTITY GUIDELINES

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University of East Anglia Careers Service Brand Identity Guidelines

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1.01

Our identity

OVERVIEW

1.01 1.02 1.03 1.04 1.05 1.06

KEY COMMUNICATIONS

OUR IDENTITY WHAT WE CALL OURSELVES WHAT WE STAND FOR HOW WE SPEAK OUR INSIDER VOICE SOME BASIC POINTERS

Our Careers Service sub-brand has been established:

The name of the service:

To instill the Careers Service sub-brand in the hearts and minds of our current and future student audience, colleagues, and partners/ employers.

Careers Service .........................................................................................................

To apply the sub-brand consistently across all media to create a seamless presence on campus; and amongst employers/partner organisations.

The name of the main building where the service is delivered

To help support and accelerate our strategy as an intrinsic part of UEA’s core objectives.

CareerCentral

To underpin our strategy as we become more far-reaching, more digital, more service-orientated, and even more closely connected with students and employers.

Highlights the central location of the building on campus. Central to students’ lives; central to the University’s core objectives.

To identify the new building CareerCentral at the heart of campus from where we deliver our core services. To link our activities and services to CareerCentral and drive new footfall.

......................................................................................................... The name of the supporting building used to deliver some services and academic employability meetings

CareerCentral Plus Highlights the partner relationship to the CareerCentral building, and the notion that it delivers additional/extra careers services.

02 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

1.02

What we call ourselves

How we refer to ourselves is important to establish our brand

OVERVIEW

1.01 1.02 1.03 1.04 1.05 1.06

KEY COMMUNICATIONS

OUR IDENTITY WHAT WE CALL OURSELVES WHAT WE STAND FOR HOW WE SPEAK OUR INSIDER VOICE SOME BASIC POINTERS

HOW WE PRESENT OURSELVES: STUDENT FACING COMMUNICATIONS

EXTERNAL FACING COMMUNICATIONS

INTERNAL FACING

TO EMPLOYERS/PARTNERS

COLLEAGUES AND DEPARTMENTS

COMMUNICATIONS TO UEA

CareerCentral

The UEA Careers Service at CareerCentral

The Careers Service at CareerCentral

e.g. At CareerCentral, we can help you identify worthwhile internships in the energy sector. (avoid using “the careers

e.g. T he UEA Careers Service at CareerCentral helps students identify internship opportunities in the energy sector.

e.g. The Careers Service at CareerCentral helps students in your department identify internship opportunities in the energy sector.

For out-going calls:

e.g. “ Hello, it’s Justine from CareerCentral.”

e.g. “ Hello, it’s Justine Mann from the UEA Careers Service.”

e.g. “Hello, it’s Justine Mann from the Careers Service at CareerCentral.”

MAIN TEXT (print and online)

service”)

PHONE

03 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

1.03

What we stand for

OVERVIEW

1.01 1.02 1.03 1.04 1.05 1.06

KEY COMMUNICATIONS

OUR IDENTITY WHAT WE CALL OURSELVES WHAT WE STAND FOR HOW WE SPEAK OUR INSIDER VOICE SOME BASIC POINTERS

What’s the point of the Careers Service?

Brand proposition

It’s a good question for any service to ask itself, and the best services always have a clear answer. Identitfying our purpose is useful because it gives us direction and impulse. To become the Careers Service ALL students use, we need to be very clear what we stand for, and we need to use that idea to drive and manage everything we do.

We believe in equipping students to build their own futures. We deliver all kinds of careers support to students, at all stages, in an approachable, pragmatic style. Why? Because when students are well equipped for their future, they are far more likely to succeed. Strapline

Your gateway to a bright future For usage on student-facing materials only. Brand values

Approachable Responsive Informed Resourceful Authentic

04 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

1.04

How we speak

OVERVIEW

1.01 1.02 1.03 1.04 1.05 1.06

KEY COMMUNICATIONS

OUR IDENTITY WHAT WE CALL OURSELVES WHAT WE STAND FOR HOW WE SPEAK OUR INSIDER VOICE SOME BASIC POINTERS

What we want to say?

Our main brand voice

Words are important to us all. But they’re particularly important to a university. Using words well isn’t so much about grammar (although UEA brand guidelines help here). It is about connecting with people – getting them interested and believing in what you’re telling them. It’s about having a voice with a sense of style and remembering the basics: make your message clear and don’t use jargon. We’ve captured some of these basics here.

Authentic

Addressing the user Address the user as ‘you’ where possible.

Every piece of writing is an opportunity to encourage readers to see things as they are. We think this helps people make their own decisions. .........................................................................................................

Approachable We’re professional and impartial, but that doesn’t mean we’re cold. We think chilly, functional prose will discourage readers that’s why we use short words and sprightly sentences. Our tone of voice is natural, warm and friendly. Not casual. That would be trying too hard. .........................................................................................................

Informed We know what we’re saying and we’re straight talking about what we think. But first we spare a thought for how it will sound – and feel – to the reader. .........................................................................................................

Responsive We’re confident enough to make something simple, even if it’s complicated. We like using innovative ways to communicate information and connect with readers.

05 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

1.05

Our insider voice

OVERVIEW

1.01 1.02 1.03 1.04 1.05 1.06

KEY COMMUNICATIONS

OUR IDENTITY WHAT WE CALL OURSELVES WHAT WE STAND FOR HOW WE SPEAK OUR INSIDER VOICE SOME BASIC POINTERS

Our ‘insider voice’. Students tell us they want to be told what to do and when. Our response is to create an ‘insider voice’, which works in partnership with the main brand voice described on p.5. The ‘insider voice’ annotates main text and headlines to signpost services and act as a call to action. It also shares interesting factoids of information. Positioned on the periphery of the main content, the ‘insider voice’ provides an additional layer of ‘in-the-know’ messaging. For the handwritten font and colour of the insider voice, see page 26. The writing style is more direct and shorthand, without need for punctuation. It is used sparingly, and thoughtfully to ensure content is specific and relevant.

We advertise over 1,000 live vacancies

heck our live Opportunities Window, updated every day. C You’re twice as likely to secure a graduate job if you work part-time now.

.................................................................................................................................................................................

06 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

1.06

Some basic pointers

Here is a ‘how to’ quick guide.

OVERVIEW

1.01 1.02 1.03 1.04 1.05 1.06

KEY COMMUNICATIONS

OUR IDENTITY WHAT WE CALL OURSELVES WHAT WE STAND FOR HOW WE SPEAK OUR INSIDER VOICE SOME BASIC POINTERS

On brevity and editing Short words are better than long ones. If you can cut a word out without losing anything crucial, do it.

On specificity Be specific rather than general, definite rather than vague, concrete rather than abstract.

Use; weekly; student J L U tilize; on a weekly basis; member of the student body

He grinned as he pocketed the coin J L H e showed satisfaction as he took possession of his

.........................................................................................................

well-earned reward

......................................................................................................... On active syntax Never use the passive form. Force yourself to find the active. Boost your skills volunteering J t is advised that you boost your skills volunteering L I ......................................................................................................... On jargon Jargon is simply language your audience won’t understand, or will be bored by. Always try to use an everyday equivalent instead.

J H is confidence increased quickly after receiving the positive feedback from the useful workshop

is confidence increased pretty quickly after receiving the very L Hpositive feedback from the rather useful workshop .........................................................................................................

W e can talk to you about using our online resources to help J

On caveats Don’t let caveats dictate unwieldy grammar.

e can have a dialogue to facilitate utilising our online resources L W

J Y ou can make your own direct approach to employers for

.........................................................................................................

ou may be able to make your own direct approach to employers L Yfor internship opportunities

make important decisions

to drive key decision-making

On positivity Be assertive and put statements in positive form. Double negatives make readers work too hard. He was usually late J L He was not on time very often 07 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

On qualifiers If you can take out qualifiers such as rather, very, little, pretty, from your work, do it.

internship opportunities

2.01

Logo

This is the main identity for CareerCentral and does not carry any strapline. It is to be used on all communications both online (see section 4.01) and in print. When the strapline is needed on student-facing materials it will be used as shown on page 9. Hierarchy The UEA logo should always appear more prominently than the CareerCentral logo in communications. The UEA logo should follow brand guidelines as shown on p.16. There are a small number of exceptions to this rule, notably in purely student-facing merchandising materials. Guidance must be sought from the senior marketing team. File formats EPS vector files can be enlarged without loss of quality and should always be used for print. These and other formats such as tif, png or gif, which are more appropriate for use in Microsoft Office applications or on-screen use. See www.uea.ac.uk/mac/ publications/logosbrandguidelines/ cclogos. Versions CMYK – where 4 colour process is used. PMS – When Pantone colours are used. Black – for black-only printing RGB – for on screen applications.

08 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

OVERVIEW

THE LOGO 2.01 LOGO 2.02 LOGO WITH STRAPLINE 2.03 EXCLUSION ZONES 2.04 LOGO COLOUR VERSIONS 2.05 MINIMUM SIZE 2.06 RULES OF USE 2.07 LOGO POSITION 2.08 KEY SERVICES

PRINT AND MERCHANDISE

2.02

Logo with strapline

This version of the logo shows how the strapline is used on student-facing materials. The strapline shouldn’t be used in external facing communications, or internal communications to UEA staff. File formats EPS vector files can be enlarged indefinitely without loss of quality. They are appropriate for most print applications. These and other formats such as wmf, tif or gif, which are more appropriate for use in Microsoft Office applications or on-screen use (web based media or power-point presentations) are available from www.uea.ac.uk/mac/ publications/logosbrandguidelines/ cclogos. Versions CMYK – where 4 colour process is used. PMS – When Pantone colours are used. Black – for black-only printing. RGB – for on screen applications.

09 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

OVERVIEW

THE LOGO 2.01 LOGO 2.02 LOGO WITH STRAPLINE 2.03 EXCLUSION ZONES 2.04 LOGO COLOUR VERSIONS 2.05 MINIMUM SIZE 2.06 RULES OF USE 2.07 LOGO POSITION 2.08 KEY SERVICES

PRINT AND MERCHANDISE

2.01

Logo

This is the identity for CareerCentral Plus â&#x20AC;&#x201C; the building where some careers services are delivered and employability meetings are held. The CareerCentral Plus marque is used only to identify the building and its location on maps, and is not used to brand any careers services. This remains the sole task of the CareerCentral identity.

10 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

OVERVIEW

THE LOGO 2.01 LOGO 2.02 LOGO WITH STRAPLINE 2.03 EXCLUSION ZONES 2.04 LOGO COLOUR VERSIONS 2.05 MINIMUM SIZE 2.06 RULES OF USE 2.07 LOGO POSITION 2.08 KEY SERVICES

PRINT AND MERCHANDISE

2.03

Exclusion Zones

The logo requires space around it in order to maximize its visual presence. An exclusion zone around the logo prevents any graphic element from interfering with its integrity. The guidelines opposite show the logo exclusion zone. Please ensure no other graphic elements or text are placed within these zones. For both the vertical and horizontal lockups, the exclusion zone can be calculated by the distance from the top edge of the outer “C” to lower edge of the same “C”. The main logo can be used with strapline sitting outside the box as shown opposite. The strapline sits away from the bottom of the logo – at half the height of the “C” with the “FUTURE” lining up with the right-hand vertical of the logo, the “Y” of “YOUR” lines up with the left-hand vertical. Versions CMYK – where 4 colour process is used. PMS – When Pantone colours are used. Black – for black-only printing. RGB – for on screen applications.

11 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

OVERVIEW

THE LOGO 2.01 LOGO 2.02 LOGO WITH STRAPLINE 2.03 EXCLUSION ZONES 2.04 LOGO COLOUR VERSIONS 2.05 MINIMUM SIZE 2.06 RULES OF USE 2.07 LOGO POSITION 2.08 KEY SERVICES

PRINT AND MERCHANDISE

2.04

OVERVIEW

Logo colour versions

The CareerCentral logo should only be reproduced in the colour ways shown here (Yellow and White reversed out of a Warm Grey rounded box). Please ensure the background used when using the logo is either white or pale enough to make sure that the logo is clearly seen.

2.01 LOGO 2.02 LOGO WITH STRAPLINE 2.03 EXCLUSION ZONES 2.04 LOGO COLOUR VERSIONS 2.05 MINIMUM SIZE 2.06 RULES OF USE 2.07 LOGO POSITION 2.08 KEY SERVICES

Standard

The precise colours are specified on page 18. All colour versions shown here are supplied as digital files at www.uea.ac.uk/mac/ publications/logosbrandguidelines/ cclogos. Mono

CareerCentral Plus

12 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

THE LOGO

PRINT AND MERCHANDISE

2.05

OVERVIEW

Logo - minimum size

Recommended sizes The standard logo should be used at all times across all communications.

PRINT AND MERCHANDISE

THE LOGO 2.01 LOGO 2.02 LOGO WITH STRAPLINE 2.03 EXCLUSION ZONES 2.04 LOGO COLOUR VERSIONS 2.05 MINIMUM SIZE 2.06 RULES OF USE 2.07 LOGO POSITION 2.08 KEY SERVICES

Standard

Measurements The standard logo is measured from the baseline of the rounded box to the top of the same box.

Min height 19mm

The logo - with strapline - should not appear smaller than 30mm in height when used in print. This min size should be used on all items larger than A5. Strapline for positioning logo on LEFT of grid

Co-branding

................................................................ The CareerCentral Plus logo should appear no smaller than 19mm in height.

uea.ac.uk/CareerCentral

CareerCentral Plus

Min height 19mm

13 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

2.06

OVERVIEW

Rules of use

The logo must always be used in accordance with guidelines set out for brand colours, exclusion zones, size and proportion.

PRINT AND MERCHANDISE

THE LOGO 2.01 LOGO 2.02 LOGO WITH STRAPLINE 2.03 EXCLUSION ZONES 2.04 LOGO COLOUR VERSIONS 2.05 MINIMUM SIZE 2.06 RULES OF USE 2.07 LOGO POSITION 2.08 KEY SERVICES

01 Always use the artwork files supplied with these guidelines, never try to re-create or amend the logos. 02 Do not remove the logotype. 03 Do not change the colours of the logo. Only use the colour variations outlined in these guidelines. 04 Do not stretch, distort or rotate the marque or logotype.

05 Do not modify the logo with effects such as 3D rendering or drop shadows. 06 Do not alter the relationship between the marque and the logotype, other than when allowed for in guide. 07 Do not create or use an outline version. 08 Do not substitute or try to recreate the logotype. The logotype has been specially drawn so that it is unique and can not be recreated using any typeface.

14 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

4.01

Basic elements

Marques for key services This sample range of tagged identities enables a wide range of services to be presented to stakeholders for clear navigation. They can be used with or without the URL as shown. The underscore always lines up with the right hand extent of the word denoting a relevant service. These tagged identities can be used instead of the CareerCentral main identity on targeted communications, which are disseminated from the individual careers service areas, if there is a clear benefit to doing so. They can also be used as a navigational tool online or in maps and floorplans.

15 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

OVERVIEW

THE LOGO 2.01 LOGO 2.02 LOGO WITH STRAPLINE 2.03 EXCLUSION ZONES 2.04 LOGO COLOUR VERSIONS 2.05 MINIMUM SIZE 2.06 RULES OF USE 2.07 LOGO POSITION 2.08 KEY SERVICES

PRINT AND MERCHANDISE

2.07

Logo position

OVERVIEW

PRINT AND MERCHANDISE

THE LOGO 2.01 LOGO 2.02 LOGO WITH STRAPLINE 2.03 EXCLUSION ZONES 2.04 LOGO COLOUR VERSIONS 2.05 MINIMUM SIZE 2.06 RULES OF USE 2.07 LOGO POSITION

Grid layout This basic grid for publications should be used as the starting point for all communications, including posters, literature and advertising. The UEA logo will remain top right and positioned following the UEA guidelines. The CareerCentral logo is to be positioned bottom left as shown here. The strapline “YOUR GATEWAY TO A BRIGHT FUTURE” runs underneath the logo for most applications that are student facing.

www.uea.ac.uk/CareerCentral @UEACareers

16 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

UEACareerCentral

www.uea.ac.uk/CareerCentral @UEACareers

UEACareerCentral

2.07

Logo position

Co-branding When appearing on print produced in partnership with other organisations/ businesses please follow the UEA guidelines to choose the correct UEA logo for the size of item, and make sure that the relationship between the CareerCentral logo and main UEA brand is maintained as shown here. Every effort should be made to run both logos together but if there is only room for one logo it should be UEA as per the hierarchy shown on page 8.

17 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

OVERVIEW

THE LOGO 2.01 LOGO 2.02 LOGO WITH STRAPLINE 2.03 EXCLUSION ZONES 2.04 LOGO COLOUR VERSIONS 2.05 MINIMUM SIZE 2.06 RULES OF USE 2.07 LOGO POSITION

PRINT AND MERCHANDISE

3.01

Primary Colours

Logo colour The CareerCentral logo should always appear inside the grey rounded box. The most common method of printing will be CMYK or full colour. Always refer to the examplar piece of print to make sure that the printer matches the colours exactly: 01 CMYK breakdowns These indicate an accurate match to the CareerCentral yellow and grey when printing in four colour process. 02 RGB values When any of these colours are reproduced on-screen (eg in digital presentations, internet or intranet), they should be created with the appropriate RGB colour values shown here. 03 HTML values For use online. 04 Pantone Matching System (PMS) Please use the PMS references given for CareerCentral yellow as shown here. PLEASE NOTE * the closest match to CareerCentral Grey is PMS Warm Gray 11c or u depending on paper stock. The grey used should be matched to exemplar print items only. 05 RAL values For application to signage, furnishings and fittings.

18 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

OVERVIEW

PRINT AND MERCHANDISE

THE LOGO 3.01 PRIMARY COLOURS 3.02 SECONDARY PALETTE 3.03 FACULTY COLOURS

CareerCentral YELLOW : For use on uncoated papers

CareerCentral YELLOW : For use on coated papers

01 FULL COLOUR

C0 M5 Y100 K0

C0 M10 Y100 K0

R252 G217 B0

R254 G209 B0

--------------------------------------------02 RGB

--------------------------------------------03 01 SPECIALS

--------------------------------------------03 SPECIALS

PMS 109C

PMS 108U

---------------------------------------------

--------------------------------------------04 RAL

1018

CareerCentral GREY : For use on coated and uncoated papers

ONLINE USE

01 FULL COLOUR

C40 M50 Y60 K40

--------------------------------------------02 RGB

01 #HTML

R103 G92 B83

--------------------------------------------02 #HTML (tint)

FCD900

--------------------------------------------03 #HTML

FDED9D

675C53

--------------------------------------------03 #HTML

--------------------------------------------04 SPECIALS

675C53

PMS Warm Gray 11C*

--------------------------------------------03 #HTML (tint)

--------------------------------------------05 RAL

E1DED9

7006

Please Note: For consistency, please use the following paper stock for CareerCentral: Splendorgel EW (FSC mix credit) 135gsm paper 400gsm board

---------------------------------------------

Jane Carter (Gallpen) holds a colour bible and exemplar examples of print to match colours exactly. Please ensure you consult this source (or refer to examplar print as a minimum requirement) to ensure consistency of all printed items. Gallpen Press 01603 624893

3.02

OVERVIEW

Secondary palette

Secondary colour Where required, a secondary colour from this selection can be used.

3.01 PRIMARY COLOURS 3.02 SECONDARY PALETTE 3.03 FACULTY COLOURS

ARTS AND HUMANITIES

Faculty Colours The secondary palette matches to the Faculty Colours already established within the UEA guidelines. Each of the Faculties has been allocated a colour for use in their respective communications.

MEDICINE AND HEALTH SCIENCES 01 SPECIALS

01 SPECIALS

PMS 200C PMS 200U

PMS 319C PMS 319U

C0 M100 Y63 K12

C71 M0 Y30 K0

R207 G0 B61

R50 G180 B183

B71234

3FCD5

--------------------------------------------02 FULL COLOUR

--------------------------------------------03 RGB

See examples opposite.

--------------------------------------------03 RGB

--------------------------------------------04 #HTML

Please do not use the orange from the UEA main guidlelines.

--------------------------------------------04 #HTML

---------------------------------------------

SOCIAL SCIENCES

---------------------------------------------

SCIENCE 01 SPECIALS

01 SPECIALS

PMS 253C PMS 253U

PMS 375C PMS 375U

C45 M85 Y0 K0

C59 M0 Y100 K0

R155 G65 B141

R124 G181 B28

A626AA

92D400

--------------------------------------------02 FULL COLOUR --------------------------------------------03 RGB --------------------------------------------04 #HTML ---------------------------------------------

19 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

PRINT AND MERCHANDISE

THE LOGO

3.02

Secondary palette

OVERVIEW

PRINT AND MERCHANDISE

THE LOGO 3.01 PRIMARY COLOURS 3.02 SECONDARY PALETTE 3.03 FACULTY COLOURS

Faculty use Please refer to the colour palettes established in the main UEA brand to choose a secondary palette for projects. Here are examples of how the “light arc” background is used to create a strong colour match to each Faculty within the UEA family. The light arc should be used at 50% opactity across the background whether that be image or blocks of colour as shown here. This may need adjustment to suit a range of imagery so this is a guide only.

YOUR GATEWAY TO A BRIGHT FUTURE SOCIAL SCIENCES

Call to action to run in this space

20 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

YOUR GATEWAY TO A BRIGHT FUTURE SCIENCE

Call to action to run in this space

3.02

Secondary palette

OVERVIEW

THE LOGO

PRINT AND MERCHANDISE

3.01 PRIMARY COLOURS 3.02 SECONDARY PALETTE 3.03 FACULTY COLOURS

Faculty publications continued ...

YOUR GATEWAY TO A BRIGHT FUTURE MEDICINE AND HEALTH SCIENCES

Call to action to run in this space

21 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

YOUR GATEWAY TO A BRIGHT FUTURE ARTS AND HUMANITIES

Call to action to run in this space

4.01

Layout

OVERVIEW

THE LOGO 4.01 BASIC ELEMENTS 4.02 INFOGRAPHICS 4.03 IMAGERY 4.04 GRID LAYOUT

Backgrounds THE LIGHT ARC The central shape of the marque is the source of the ‘light arc’, which captures a representation of light shining on pathways ahead to aspirational futures. These arcs are rooted in the aperture of the roundel developed as part of the new identity. They can be used to create variable background shapes/patterns to accommodate applications both online and in print. The arcs can change shape in order to accommodate and enhance the choice of imagery and typography for each design brief. This provides flexibility and should enable the design to remain fresh and dynamic.

Your gateway to a bright future Example of Programme cover / Flyer / Poster

22 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

4.01

Layout

OVERVIEW

THE LOGO 4.01 BASIC ELEMENTS 4.02 INFOGRAPHICS 4.03 IMAGERY 4.04 GRID LAYOUT

Backgrounds INVITATIONS The ‘light arc’ can also create a colour reference to faculty events such as this invitation to a Legal Career Fair from the Social Science faculty. Otherwise the CareerCentral grey can be used as in the example far right.

23 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

We have pleasure in inviting you to attend the UEA Legal Careers Fair 2013 Thursday 7 November, 2014

Reserve a place today. Visit: uea.ac.uk/careers/events/fairs/legal

4.01

Website

OVERVIEW

THE LOGO 4.01 BASIC ELEMENTS 4.02 INFOGRAPHICS 4.03 IMAGERY 4.04 GRID LAYOUT

Web /online

The digital implementation of the CareerCentral brand guidelines is in development. Please refer any questions over usage to the careers marketing or digital marketing team.

MyCAREERCENTRAL 24 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

MyRESOURCES

4.01

OVERVIEW

THE LOGO

Basic elements

4.01 BASIC ELEMENTS 4.02 INFOGRAPHICS 4.03 IMAGERY 4.04 GRID LAYOUT

CareerCentral Bulletin Please follow this guideline to create e-bulletins. The header should always carry the UEA logo in top right hand whilst the CareerCentral logo appears in the footer at the bottom as shown here.

DIARY DATES Spring 2014

Pictures, infographics and illustrations should be used to liven up the bulletin. An example is shown here. There is a Diary Dates column sitting on the right hand side of the template that should be used to highlight events/activities that recipients are invited to attend. All calls to action are placed on top of yellow boxes as shown. On occasion, where relevant, there are other items such as “DID YOU KNOW” facts and figures that can sit in this bulletin template. Please do not use the infopaths in this context.

22-28 May 2014 Legal Career Fair At lab idellaute pra acestior maios voluptatiis alibus sumquunt que con cum re dolor re mod magnim ipis el il ium cus. ........................................................

Finding Jobs and Work Experience www.uea.ac.uk/CareerCentral

Interviews and assessments www.uea.ac.uk/CareerCentral

...................................................................................................................................................

CareerCentral open for business Lautas asperissitia non poritionem reiumqui debitiunt re, iditem ipsam est qui autem autecest arum earum etus. Hiciae dolupta tiostius siti sandant esed que dust, nime perferit, omnimust esecto magni con cus quasimus quossi custi voluptaquo volupta tinulpa dolore, sitiatiorum facerov itatias acepel ilitiisque con nis sequi corent autae dolenem porehenet fugitiunt ex essuntesed quis alibus voluptatus acea sum a natempo rroviduciae nonsequi ullupta turerro blam re perumquam vellescimi, tes dolorup tatumqui nullectur reium volum estotate eos quo min cor sam, sequi quam. Ta dusciis adiatectis aut aperit aceatem et odio tem re nonsendit pe nust fugia quasped moluptat ent exerspitatem hillat occus, endaes. Go to our online Careers Resources at www.uea.ac.uk/ CareerCentral and take a look at the ‘Interview Training’ module. ...................................................................................................................................................

22-28 May 2014 Education Career Fair At lab idellaute pra acestior maios voluptatiis alibus sumquunt que con cum re dolor re mod magnim nobisquo lam, el il ium cus. ........................................................

22-28 May 2014 Science Career Fair At lab idellaute pra acestior maios voluptatiis alibus sumquunt que con cum re re mod magnim el il ........................................................

We can help you to make the right connections At lab idellaute pra acestior maios voluptatiis alibus sumquunt que con cum re dolor re mod magnim nobisquo maiorporitia sinimet lam, ipis el il ium cus. As eicimen danihiciis illent, atio conseque volorate por asimus dolori aspelia venis esendae ptasita musanis alitiur assi accusae. Name sequaerit, andit aliquo ex ex etur aliqui od quam dollenditae eture, cum iderspid qui rehenimi, con cum re moluptassi occus, te aut pro que eumque odiat aut que dusapic iuntem idebis iliquatur magnihicabo. Xernatur audis sequi offic tem ium eosapie nimperc hilluptat apictem aliatet usdaecae volore vellorr ovidignist, necusdant, occatquatem dem faceperrum harum qui dolendit rem re nimagni aspernaturem conem hillorem quoste evellest od modiatibus, et verum quatem conecto omnienem fugiam se perunt veligen dandistia sam re voluptat la doles etum aborrum doluptatus. Go to our online Careers Resources at www.uea.ac.uk/ CareerCentral and take a look at the ‘Interview Training’ module. ...................................................................................................................................................

25 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

DID YOU KNOW? In 2014, there are over 11,800 paid work experience programmes for students amongst the UK’s leading graduate employers

4.01

OVERVIEW

PRINT AND MERCHANDISE

THE LOGO

Basic elements

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Infopath Infopaths are a flexible, direct means of communicating services and outcomes to students. In the context of guiding students to build their own bright futures, the infopaths are where advice meets service signposting, meets outcomes.

TALK TO US Drop in at CareerCentral

MATCH SKILLS

ship Find the right intern you need lls ski e th st to boo

GET HANDS-ON INSIGHT

The ‘insider voice’ outlined on page 1.04 and its accompanying handwritten font are used to annotate the infopaths to signpost services. The infopaths and handwritten font are best used sparingly to introduce or close communications.

WORTHWHILE INTERNSHIP

INSIDER VOICE

y doing similar Speak to people alread or? work – or get a ment

RESEARCH

PREPARE

entral CareerC ice t c a t Con ract erview p for int

PRACTICE

Please note: Headings: Helv Neu bold 18pt/18pt

SUCCESSFUL INTERVIEW

HEADING

Insider voice: Ardley’s Hand (handwritten font) 11pt/13.2pt The asterix/underlines are to be drawn in illustrator and pulled into indesign files to be recoloured as shown here. The blue is 100c 32y 0m and 0k read Demonstrate you’ve ge era cov relevant media 26 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

RESEARCH

SKILL MATCH

style Use positive writing

ENGAGE

PERSUASIVE COVERING LETTER

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OVERVIEW

Basic elements

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Careers Staff / expert quotations A simple box motif can be used to contain highlighted quotes within grid layouts. These quotes can come from careers advisers, external experts and employers.

‘Our new online Careers Resources – available now – provide useful tools and advice to help build your future. MyCareerCentral is launching to students in Spring/ Summer 2014 and provides a single access point for careers services and information, including appointments, vacancies, events and resources.’

Boxed quotes The boxed quotes eminate from the roundel created from the main brand icon. To give quotes authenticity, link them to an illustration of the expert.

James Goodwin, Joint Head of Careers

See instructions for this illustrative treatment on p31 A faint drop shadow (see below) can be used to lift them off the page but this should be used sparingly and primarily when the infographic box is placed on a background colour that is similar or the same as the box itself.

New online careers resources – View hundreds of employers giving advice and tutorials on CVs, applications, interviews, career paths and much more. --------------------------------------------------------------------

Drop shadow specification:

– Search for jobs internationally or for companies and contacts by sector. --------------------------------------------------------------------

Opacity: 25% Colour: Warm Grey Distance: 1mm Angle: 75% away from roundel light Size: 1.764 Spread: 0 Noise: 0 X-offset: -0.276 y-offset: 0.961

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PRINT AND MERCHANDISE

THE LOGO

www.uea.ac.uk/CareerCentral

– Use interactive tools to help you build your CV, practice interviews, track your progress, complete cover letters and application forms. --------------------------------------------------------------------

– Take mock psychometric tests and assessment centres. With self-development modules you can also analyse your skills and develop your own career plan.

‘Keep personal profiles punchy and positive. Refer to relevant experience.’ Adrienne Jolly, Careers Adviser, Humanities

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OVERVIEW

Infographics

All infographics in core publications are to be presented in these styles. Statistics and information being drawn to the readers attention can be placed within the “Did You Know?” format as shown here. The roundel should always be shown in the same proportion and the underline should always be of the same thickness (2pt) though the length varies depending on the width of the copy shown. The text is always shown at 11/13pt. A call to action - when drawing the readers attention to a useful URL etc, is always shown on a yellow box as shown.

PRINT AND MERCHANDISE

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FACTS & FIGURES

LISTS AND BULETS

DID YOU KNOW? 80% of the UK’s leading graduate employers are offering paid work experience programmes for students and recent graduates

DID YOU KNOW? In 2014, there are over 11,800 paid work experience programmes for students amongst the UK’s leading graduate employers 28 : CAREERCENTRAL BRAND IDENTITY GUIDELINES

CALL TO ACTION

Go to www.uea.ac.uk/ CareerCentral for lots of advice on interviews. Practice your interview technique with the ‘Interview Simulator’.

4.02

OVERVIEW

Infographics

Silhouette infographics are to be presented in this style. Use the CareerCentral Yellow to pick out relevant parts of the silouhette to give emphasis. When incorporating a call to action within an infographic - in this case directing readers to URL links - ensure that the ‘call to action’ yellow box design treatment is used. See p 28 for more details.

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SILHOUETTES

PRINT AND MERCHANDISE

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Imagery

Photographs We have created a grid to use photographs for most applications. See UEA guidelines - as well as the templates for CareerCentral projects outlined from p32. Here is a selection of photgraphs from the UEA Image Bank that meet the brand values of CareerCentral. Brand values

Approachable Responsive Informed Resourceful Authentic

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OVERVIEW

THE LOGO 4.01 BASIC ELEMENTS 4.02 INFOGRAPHICS 4.03 IMAGERY 4.04 GRID LAYOUT

PRINT AND MERCHANDISE

4.03

Imagery

Illustrative style An illustrative style of imagery, which links to the ‘insider voice’ outlined on page 1.04 is used for portraiture of careers advisors, experts, alumni, employers, partners with accompanying quotes. See page 24 for examples of use. The illustrative style will only be used on editorial pages and should not be used for top level imagery choice for posters, brochure covers etc. The process in CS Photoshop is: GREYSCALE IMAGE > SKETCH > STAMP Be sure to choose a photograph with a high contrast to create this illustrative style and adjust Light/Dark balance and smoothness to complete the process before use.

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PRINT AND MERCHANDISE

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4.01 BASIC ELEMENTS 4.02 INFOGRAPHICS 4.03 IMAGERY 4.04 GRID LAYOUT

Grid layout Typography should include as few as possible sizes of font. The hierarchy is introduced using differing weights as well as cases of the font. LIGHT ARCS The light arc eminating from the roundel is used to create the light effect that runs across the image. The background on the right has been created from a number of crossing arcs. This should be used sparingly to create clean, simple backgrounds. Using photography The grid follows the UEA main guidelines. The variety of formats are restricted. The background can be used in an opaque colour to create an apperture within which photographs can be presented.

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Suported by

PRINT AND MERCHANDISE

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OVERVIEW

PRINT AND MERCHANDISE

THE LOGO 4.01 BASIC ELEMENTS 4.02 INFOGRAPHICS 4.03 IMAGERY 4.04 GRID LAYOUT

Targeted publications The same hierarchy with UEA main brand is maintained for flyers. There is a similar level of flexibility within the scheme relating to font use and background. These external facing examples show how the services within CareerCentral will be deliniated. In the flyer on the left the “ENTERPRISE” service identifies the piece. The use of URLs will also show the place where this particular campaign sits.

UEA Careers Service

Call to action to run in this space

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continued ... Applications, CVs and covering letters / 1

Applications, CVs and covering letters www.uea.ac.uk/CareerCentral

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Finding Jobs and Work Experience www.uea.ac.uk/CareerCentral

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4 / CareerCentral

Interviews and assessments / 5

How to prepare Get ready for interview by finding out as much as possible about the job. Research the role, the organisation, and, if possible, speak to people already doing the type of work you are interested in. Good preparation will also help you know if this is the right job for you.

Before the interview Make sure you know: Research the job Visit the organisation’s website, read related press articles and build your general knowledge of current affairs. You will be expected to know about the sector and business context the organisation is operating within.

How long is your interview? -----------------------------------------------------------------------

Will there be tests or group exercises? -----------------------------------------------------------------------

Who will be interviewing you? -----------------------------------------------------------------------

Do you need to take anything? -----------------------------------------------------------------------

Find further information on how to develop your commercial awareness on our website, via your school Blackboard site, or visit us at CareerCentral. If you have applied for postgraduate study or a research position, look at the university department’s website and find out about the staff, key research interests, publications, ratings and awards. What to wear Look smart for your interview, but you also need to feel comfortable so that you can relax and wear something business-like, but if you wear a suit you can always take the jacket off if you feel overdressed. Decide what to wear well in advance; try it on and make sure it’s clean.

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How to get there

What to take – The invitation to interview letter with the address and phone number of the company or person you are meeting. – A map or directions. – Copy of your CV and application form. – A list of key points you want to make and any questions you want to ask.

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THE LOGO

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Editorial layout 16 / CareerCentral

Interviews and assessments / 17

Other things to consider Our team of professionally trained careers advisers have the resources and experience to help you explore your options.

Extra help from CareerCentral If you are not immediately successful at interview, don’t be despondent. There are resources available to help you develop effective interview techniques and improve your confidence. Book an appointment with a careers adviser at CareerCentral to discuss your approach to interviews.

Disability If you have a disability, check the physical access to the premises and let the employer know in advance if you need any additional support or equipment. If you do not need any special arrangements, it may or may not be appropriate to disclose your disability to your prospective interviewer before or at the interview. For help and advice on when and how to disclose a disability, you can talk to a careers adviser or contact the National Bureau for Students with Disabilities (SKILL) ---------------------------------------------------------------------------------

www.skill.org.uk ---------------------------------------------------------------------------------

There is also information at ---------------------------------------------------------------------------------

www.prospects.ac.uk ---------------------------------------------------------------------------------

DID YOU KNOW? 66% of students are in part-time employment

36: CAREERCENTRAL BRAND IDENTITY GUIDELINES

Go to www.uea.ac.uk/ CareerCentral for lots of advice on interviews. Practice your interview technique with the ‘Interview Simulator’.

4.04

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18 / CareerCentral

Notes

Applications, CVs and covering letters / 19

How to find us Ground Level, The Street

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

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@UEACareers

Upper Level Walkway

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Work experience / 5

Work experience – why it matters

* Businessweek. The Graduate Market in 2014, produced by High Fliers Research

Anything that offers you experience of the workplace is valuable, whether it’s local part-time work, internships, work shadowing, vacation placements, volunteering or course placements.

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Be prepared to phone an employer, send a CV or complete an online application straight away. Part-time vacancies are filled quickly.

Builds a network of contacts to find hidden or advertised graduate-level jobs

Increases the likelihood of achieving a graduate-level job

of jobs are advertised – it’s a myth that ‘hidden jobs’ account for 80% out there *

of employers provide paid vacation internships

of recruiters agree that volunteering helps people find work

of industries this year are taking on more new graduates than last year

www.uea.ac.uk/CareerCentral For help and advice on anything related to jobs and careers.

www.uea.ac.uk/internships For more information on a range of internship and mentoring opportunities.

www.uea.ac.uk/volunteers For help and advice on anything related to volunteer work.

www.employability.uea.ac.uk For listings of local and oncampus jobs, internships and graduate vacancies.

65%

66%

Boosts skills, making you more employable

84%

Increases your confidence and communication skills

85%

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Work experience / 9

Work Experience

‘No UK university would deny that unpaid internships are on the increase. In occupations such as journalism or PR, they have been commonplace for many years, but this doesn’t make them right. Before you decide to go ahead, consider the National Council for Work Experience guidelines.’

Aside from advertised opportunities, it’s also possible to arrange your own work experience. It’s an excellent way to add value to your CV and helps you test out a career idea.

Janka Rodziewicz, Internship Officer

National Council for Work Experience guidelines: – Discuss the purpose of the internship and clarify expectations from the start. -----------------------------------------------------------------

– Ensure the placement is valuable. Does it give insight into a particular industry? Will it improve certain skills or clarify career aspirations? -----------------------------------------------------------------

What is it? – High profile internships can be very competitive and may expect you to have already acquired work experience. Equally, they may not be widely available in the industries that interest you. – You can address this by approaching organisations directly and expressing your willingness to work for them. – Based on the employer’s requirements you will often have flexibility to negotiate time commitments and responsibilities.

– Re-consider the value of the internship if it ceases to supply useful contacts and training opportunities. -----------------------------------------------------------------

– Everyone has a choice and if the balance between valuable work experience tips into exploitation then it is up to you to decide whether to continue or not.

– Discuss the possibilities of any future paid work with the employer, pointing out the skills that you have gained during the internship.

TALK TO US Drop in at CareerCentral

39: CAREERCENTRAL BRAND IDENTITY GUIDELINES

MATCH SKILLS

ship Find the right intern need to boost the skills you

GET HANDS-ON INSIGHT

‘Many UEA graduates have found paid graduate jobs after one or two periods of informal work experience.’ Careers Adviser, CareerCentral

How to select an organisation or job area – Think about what interests you and the areas linked to your course. – Think about the types of activities you enjoy, your particular strengths and the skills you like using best. – Think about organisations or products and services that particularly appeal to you. – Research your ideas further using our online resources

WORTHWHILE EXPERIENCE

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Editorial layout Fact Sheets

Volunteering Overseas Volunteering opportunities overseas include working holidays, developmental work experience or travel and work combinations. They are offered by both profit making and non-profit making organisations.

Thinking of volunteering abroad? Check the following details carefully before applying to volunteer abroad. 1. What legal status does the organisation have? Is it a charity, NGO or not-for-profit organisation, or is it a profit-making company? All of these can be legitimate, but the status should be made clear on the information provided to you. ----------------------------------------------------------------------------------------------------

2. Is it registered in the UK or in another country? It is usually better to go through an organisation that is either registered in the UK or in a country that has a similar legal system, in case of any problems. ----------------------------------------------------------------------------------------------------

3. Who owns and manages the organisation? Who are the patrons? You should look for recognised names, and use the internet to research background and references.

Other sources of information

4. Does the organisation charge you to volunteer? There is often an administration fee, which can vary from £100 to £2,000 or more. Check out what it includes: visas, flights, incountry travel, medical insurance, vaccinations, administration, accommodation, food? Is it reasonable for what you are getting?

These organisations provide either advice and/or a directory of voluntary work opportunities overseas. Although they provide no guarantees, they do audit the organisations that advertise in the directories and thus have some safeguards for volunteers.

World Service Enquiry www.wse.org.uk

– The UK Dept for International Development (DFID) www.dfid.gov.uk/ics funds volunteers to go overseas on short term projects with Restless Development, International Citizen Service, Skillshare International, Progressio, Voluntary Service Overseas and Tropical Health and Education Trust. Some volunteers are eligible for free places.

-------------------------------------------------------------------------------------------------------------------------------

Gapadvice

– International Voluntary Service www.ivsgb.org

Year Out Group

----------------------------------------------------------------------------------------------------

www.yearoutgroup.org

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5. Which country are you going to? Is it safe? Check out the official UK Government advice at www.gov.uk/foreign-travel-advice to be sure. Make sure you follow all the advice, especially on legal, insurance and medical requirements.

www.gapadvice.org

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Gapwork

– Concordia

www.gapwork.com

www.concordiavolunteers.org.uk

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Gap Year

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– European Voluntary Service (see International Voluntary Service or Concordia websites)

Prospects Gap Year

-------------------------------------------------------------------------------------------------------------------------------

www.gapyear.com www.prospects.ac.uk/gap_year.htm

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If in doubt ask for more details; if the organisation won’t answer your questions stay well away.

Here are some organisations that charge relatively low or no fees to volunteers:

– UNA Exchange

www.unaexchange.org

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– Ecoteer

www.ecoteer.com

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Get the most out of it Think about your purpose and what you want to get out of the experience. Is it just to have some fun and travel experience or to learn new skills and build up relevant work experience? If you decide to volunteer overseas you need to use your judgement combined with the advice above.

Other important considerations - Will you have enough money to live on whilst you’re away, or to get home if anything goes wrong? - Do you know what the communication facilities are where you will be living, and have you set up contact arrangements for family and friends before leaving?

– Wwoof

- Do you know how to keep safe in the town/area and country you are visiting? Do a personal risk assessment covering personal safety, common types of crime, prevalence of road accidents, common illnesses, dangerous animals or plants, food hygiene etc. - Have you thought about ethical issues with your travel? What problems might come about due to cultural, economic, political, social or gender-based differences? Also look at the environmental impact you may be making.

www.wwoof.org.uk

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NB: by providing this list UEA does not endorse these organisations, or imply that they are in any way better than others.

Further information and advice: To discuss your decision-making process, or concerns about going overseas, come and see the UEA Volunteering Administrator in CareerCentral on The Street (Wednesday to Friday). 01603 592103

... continued

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volunteers@uea.ac.uk -------------------------------------------------------------------------------------------------------------------------------

CareerCentral The Street, University of East Anglia, Norwich Research Park, Norwich NR4 7TJ www.uea.ac.uk/CareerCentral career.central@uea.ac.uk UEACareerCentral Version 1.0

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Enterprise Have you got the spark to build your own enterprise? If so CareerCentral has a variety of ways in which we can offer support and guidance. Whether it’s showing you how to design a business plan or finding you funding to kick-start your new venture we have something to help you. Start-up mentoring Access experienced entrepreneurs by registering for a startup mentor. You can book either a one-off Insider Insight session about a specific topic e.g. access to finance; or have an ongoing relationship with a mentor over six months as they guide you through your enterprise journey. ------------------------------------------------------------------------------------------------------------------------------

To register email careermentors@uea.c.uk ------------------------------------------------------------------------------------------------------------------------------

Grants and funding If you need an injection of funding to get an idea moving we have a range of grants to help social and commercial enterprises develop – no matter what stage you are at.

Events and Workshops We run a range of events to help you develop your entrepreneurial skills and knowledge. Our workshops are practical hands-on sessions designed to build your business skills, cultivate enterprising ideas and give you the confidence to launch your own venture. ------------------------------------------------------------------------------------------------------------------------------

Book now on www.employability.uea.ac.uk ------------------------------------------------------------------------------------------------------------------------------

One-to-one business coaching Once you have identified your business idea, come and speak to one of our team who can help you plan the next steps. We can recommend sources of information, support and guidance that can help you develop your venture. You are not limited to one visit: come back and see us again as your idea develops.

Grants start with proof of concept funding of up to £500 - for a specific project to help get your business off the ground and go up to £3,000 to launch your venture. All funding allocations are supported with mentoring and access to space in our enterprise hatchery.

Tier 1 Graduate Entrepreneur Visa scheme If you’re an international student interested in starting a business in the UK after graduation, you might be eligible to apply for a Tier 1 visa. We can advise you on your eligibility and offer ongoing support throughout the application process.

Who is eligible? If you are a current undergraduate, postgraduate or recent graduate of UEA (no more than six months after graduation) you will be eligible to access all of the services. ------------------------------------------------------------------------------------------------------------------------------

For an enterprise appointment contact career.central@uea.ac.uk

If you have any queries, would like further information or want to book an appointment, contact: career.central@uea.ac.uk or info.enterprise@uea.ac.uk

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CareerCentral The Street, University of East Anglia, Norwich Research Park, Norwich NR4 7TJ www.uea.ac.uk/CareerCentral career.central@uea.ac.uk UEACareerCentral Version 1.0

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Please discuss all your requests for merchandise with the Careers Marketing Team.

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PRINT AND MERCHANDISE

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Notice template There is a template for use with the Opportunities Window display system. These are A4 portrait as shown here.

Latest vacancies

Use the Arial font: – Arial Bold for headlines – Arial Roman for text

POSTED 11 March 2014

Job Titie:

Holiday Inn Norwich

Details:

You will ensure that the highest standards of hospitality and welcome are demonstrated at all times on front desk in the hotel. Your key responsibilities will include check in and check out of guests, billing, messaging and guest relations.

Type of work:

Paid Work

Location:

Norwich

Hours:

96 hours / 4 weeks

Pay:

NMW

Deadline:

02/04/2014

Job Titie:

Receptionist

Employer:

Holiday Inn Norwich

Details:

Type of work:

Paid Work

Location:

Norwich

Hours:

96 hours / 4 weeks

Pay:

NMW

Deadline:

02/04/2014

Job Titie:

Receptionist

Employer:

Holiday Inn Norwich

Details:

Type of work:

Paid Work

Location:

Norwich

Hours:

96 hours / 4 weeks

Pay:

NMW

Deadline:

02/04/2014

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Receptionist

Employer: