College of Visual and Performing Arts
Department of Communication and Rhetorical Studies
87584_Syracuse_VPA.indd 1
8/7/13 9:21 PM
87584_Syracuse_VPA.indd 2
8/8/13 8:26 PM
Why the College of Visual and Performing Arts? Scholarship in Action. In the workplace—and in life—strong communication skills are fundamental to success. The ability to express ideas clearly and thoughtfully, and to engage and persuade listeners, opens doors and spans careers.
As a student in the Department of Communication and Rhetorical
Studies (CRS), you’ll develop professional and interpersonal
communication skills that have applications in virtually any environment. Work as a
director of communications or community outreach for a major corporation, become a political speech writer or online content manager, or channel your creativity as a project
manager or art director within an advertising firm. CRS is a flexible program that
enables you to custom craft your degree under the expert guidance of academically and professionally accomplished faculty.
The program also provides many opportunities to enhance what you learn in the
classroom. Just a few include: international study opportunities through the University’s
nationally-recognized study abroad program (some including internships); faculty collaborations; and an enviable roster of world-class guest speakers. You’ll also draw
inspiration from a vibrant community of alumni who have rewarding careers in television, advertising, politics, corporate communications, and law.
Read on to learn how Communication and Rhetorical Studies can prepare you to make your own mark in the world.
Ann Clarke Dean
87584_Syracuse_VPA.indd 1
8/7/13 9:21 PM
Transformative Learning: From Theory to Practice In the DePARtment of CommunICAtIon AnD RhetoRICAl StuDIeS, you’ll explore effective communication from a variety of perspectives. Learn how to manage conflict in the workplace; conduct and/or master interviews; think critically and lead authoritatively; and present your ideas in a compelling manner. You’ll also examine the practical relevance of these skills within the context of organizations, families, politics, popular culture, and crosscultural interaction. Strong communication skills enhance effectiveness in every field, and the CRS curriculum is designed to complement coursework across the University. Your first year will include foundation courses such as Concepts and Perspectives in Communication Studies, Discourse and Society, and Public Advocacy. There are also workshops on time management and adapting to college life, as well as hands-on internship and study abroad opportunities. In the following years, you’ll continue to add coursework from The College of Arts and Sciences, tailoring your degree and making it possible for you to add a dual major or a minor. The pages that follow are presented by areas of interest. Each demonstrates how your degree in communications can be tailored to prepare you for a particular career or profession.
2
87584_Syracuse_VPA.indd 2
The Communication and Rhetorical Studies program guide is a joint production by Syracuse University’s Division of Enrollment Management and Office of Publications.
8/7/13 9:21 PM
CRS students serve on a panel with supermodel Emme ’85.
Inside Education .....................................................................5 Business and Industry ..................................................6 Political Communication ..............................................9 Media and Entertainment Production ........................ 10 Public Affairs and Advocacy ...................................... 13 Law ........................................................................... 14
87584_Syracuse_VPA.indd 3
Outcomes .................................................................. 16 Faculty Spotlight........................................................ 17 Campus Life .............................................................. 18 The City ..................................................................... 19 Alumni ....................................................................... 20 Meet SU .............................................Inside Back Cover vpa.syr.edu
3
8/7/13 9:21 PM
4
vpa.syr.edu
87584_Syracuse_VPA.indd 4
8/7/13 9:22 PM
If You’re Interested In:
education Education in virtually any context and setting—schools, universities, corporations— calls for clear and compelling communication skills. Whether you plan to work in a
classroom, in university administration, fund-raising and development, or corporate training, you’ll gain vital skills through such courses as rhetorical criticism, empirical
methods of communication research, and applied communication research. Dual majors and related minors that you could pursue include education, and English and textual
studies.
Possible career fields include: • teaching/scholarship
• university administration
• corporate education
• development (fundraising)
“There is an advanTage to having an immediate application of the academic experience. By employing skills that are learned during class into a real-life setting, the dots are better connected.” — Jaclyn Bissell Class of 2010 vpa.syr.edu
87584_Syracuse_VPA.indd 5
5
8/21/13 9:43 PM
If You’re Interested In:
Business and Industry Communication careers in private business and industry demand an intimate
understanding of organizational and group dynamics, as well as sophisticated presentation and leadership skills. With CRS, your coursework could include
small group communication, leadership, nonverbal communication, organizational communication, managing diversity, communication consulting and training, and
presentational speaking, among others. Dual majors and related minors that you could pursue include management, marketing, and information management. Possible career fields include: • advertising
• diversity management
• corporate-wide communications
• events planning/coordinating • meeting management
“In CRS, you leaRn skills that apply to all walks of life. I can do whatever I want with my future because of the skills I learned and the experiences I gained as a CRS major.” — Neil Wrona Class of 2010 6
vpa.syr.edu
87584_Syracuse_VPA.indd 6
8/7/13 9:36 PM
vpa.syr.edu
87584_Syracuse_VPA.indd 7
7
8/19/13 5:09 PM
8
vpa.syr.edu
87584_Syracuse_VPA.indd 8
8/7/13 9:22 PM
If You’re Interested In:
Political Communication The art of political communication calls for advanced persuasion and argumentation
skills, and the ability to communicate complex information in a way that is both accessible and respectful. If you’re interested in pursuing public office or working as
a political staff member, speech writer, analyst, activist, or consultant, you might
choose courses in political communication, managing diversity, public rhetoric, speech writing, women’s political discourse, and persuasion. Dual majors and related
minors that you could pursue include political science, policy studies, sociology, or public communications.
Possible career fields include:
• local or national legislator
• political staff manager
• speech writer
• political analyst or consultant
• political campaign manager • political activist
• issues advocate
“It’s a great skIll to be able to dissect a speech and identify what kind of argument you can make to support or refute your point of view, and then make these arguments either verbally or in a paper.” — Shannon Peterson Class of 2010 vpa.syr.edu
87584_Syracuse_VPA.indd 9
9
8/21/13 9:43 PM
If YOU’RE InTERESTED In:
Media and entertainment Production Careers in creative fields (e.g., entertainment and concert promotions, talent
management, and radio/television) require a mastery of both interpersonal and group communication. Your CRS courses might include perspectives in rhetorical studies, performance studies, group and organizational communication, and rhetoric of
film. Dual majors and related minors that you could pursue include music industry,
English and textual studies, and various offerings through the S.I. Newhouse School of Public Communications.
Possible career fields include: • creative production or promotion of media entertainment • management of creative talent
• music/concert promotions • talent agency specialist • talk radio/television
“I WAs IMMedIATeLy WorkIng at our radio station as a production assistant in my first year. Then I moved up to the vice president of programming, and then to producer of the morning show, all while applying the skills I learned in the classroom into my work.” 10
vpa.syr.edu
87584_Syracuse_VPA.indd 10
— Shannon Peterson Class of 2010
8/7/13 9:22 PM
Media and entertainment production students get hands-on experience in creative fields, such as concert promotions.
vpa.syr.edu
87584_Syracuse_VPA.indd 11
11
8/19/13 5:08 PM
12
vpa.syr.edu
87584_Syracuse_VPA.indd 12
8/7/13 9:22 PM
If You’re Interested In:
Public Affairs and Advocacy Excellent communication skills are fundamental in positions involving representation. You’ll likely craft official messages for businesses and organizations, or work for and/
or with communities, families, or individuals. Just a few related CRS courses include
communication and community; managing diversity, rhetoric and the public sphere; and leadership/stewardship. Each focuses on preparing you to craft persuasive arguments
and statements, and will also facilitate your ability to work effectively on behalf of people and causes.
Possible career fields include:
• public or government relations
• fundraising
• issues advocacy
• consumer affairs
• social/human services
• grant making/writing
“I’ve hAd the oPPortunIty to work and be successful in the community, which in turn has given me the skills to become an influential figure in my own home community. This is important to me because I plan to be a product of which my community will be proud.” — Evin Robinson Class of 2012 13 vpa.syr.edu
87584_Syracuse_VPA.indd 13
8/7/13 9:35 PM
If YOU’RE InTERESTED In:
Law The capacity to grasp complex information, speak persuasively, and harness the power
of speech is essential to those hoping to enter the field of law or work as an issues
advocate. As a student interested in these fields, your academic work in CRS could
include courses in public advocacy, presentational speaking, nonverbal communication,
argumentation, public rhetoric, persuasion, and a seminar in legal communication. Dual majors and related minors that you could pursue include political science, policy studies, and English and textual studies. Combination Program with SU College of Law
A limited number of undergraduate students with outstanding academic promise
are admitted to the combination program. Through the combination program, the final year of baccalaureate work is satisfied during the first year of law study. Candidates for this program must have only elective coursework remaining in their baccalaureate program.
Possible career fields include:
• legal career (pre-law focus)
• jury selection consulting
• issues advocacy • law school
“sChoLArshIP In ACTIon CAMe into play for me when I began on the Cold Case Initiative project. I used public memory research skills that had been learned in the classroom to shed light on cases that have been unsolved by the FBI for years.” 14
vpa.syr.edu
87584_Syracuse_VPA.indd 14
— Jaclyn Bissell Class of 2010
8/7/13 9:22 PM
vpa.syr.edu
87584_Syracuse_VPA.indd 15
15
8/19/13 5:06 PM
outcomes Antoinette Carr B.S., CRS Class of 2001 M.A., documentary video, Emerson College post-production coordinator, Discovery Channel Communications Antoinette Carr manages the post-production process by scheduling edit sessions and working with producers to complete promos for broadcast. She also works across the various Discovery Networks to provide management assistance. Antoinette says the CRS program provided her with a strong foundation for her career by exposing her to various forms of communication styles and developing her ability to recognize and analyze different perspectives. Beth Crisafi B.A., CRS Class of 2005 account supervisor, Gibbs & Soell Public Relations As an account manager at this Manhattan-based independent agency, Beth Crisafi works on brand development, media relations, public relations plans, event planning, and new-product launches, among other duties. She currently manages the account for the third-largest cabinet manufacturer in the U.S. Understanding the theory and importance of effective communications has proved critical to her work as a public relations executive. She credits CRS with preparing her thoroughly for communications tasks ranging from persuading media to attend client events to presenting public relations plans to clients. Jeff Kaczmarczyk B.A., CRS Class of 2006 M.S., international marketing, St. Joseph’s University marketing coordinator, Travel Channel Media Jeff Kaczmarczyk works on ad sales and marketing strategies for the Travel Channel and provides executive assistance to the chief marketing officer. Jeff credits his CRS coursework with developing his presentation skills, which he uses to create effective and engaging marketing material; and sharpening his writing skills, which he says are crucial for communicating with different types of people on a daily basis. 16
vpa.syr.edu
87584_Syracuse_VPA.indd 16
8/7/13 9:23 PM
Faculty Spotlight Syracuse University provides substantial resources and facilities to help you achieve academic success and position you to begin your professional life. Anne Demo Anne Demo is an assistant professor of communication and rhetorical studies and specializes in rhetorical theory that examines visual culture and immigration issues. She is the winner of the 2008 National Communication Association’s Golden Anniversary Monograph Award—the most prestigious essay award in the field of communication arts and sciences. Demo earned a Ph.D. from Pennsylvania State University and is co-author (with fellow SU professor Brad Vivian) of Rhetoric, Remembrance, and Visual Form: Sighting Memory.
Amos Kiewe Amos Kiewe, professor and department chair of communication and rhetorical studies, teaches courses in criticism, public address, and rhetoric. Most recently, Kiewe, along with his students, began researching unsolved civil rights murders. He has published in journals that include Communication Studies, Legal Studies Form, Journal of American Culture, Argumentation and Advocacy, and Southern Communication Journal. He is the author of several books, including Confronting Anti-Semitism: Seeking an End to Hateful Rhetoric and FDR’s First Fireside Chat: Public Confidence and the Banking Crisis. Kiewe earned a Ph.D. from Ohio University.
Erin Rand Erin Rand, assistant professor of communication and rhetorical studies, teaches courses in rhetoric, social movements, gender, and queer theory. Her research focuses on resistance and rhetorical agency in activist and social movement discourses and her work has appeared in Communication and Critical/Cultural Studies, Rhetoric and Public Affairs, and the Quarterly Journal of Speech. In 2006, Rand won the Outstanding Dissertation Award from the National Communication Association Division of Critical and Cultural Studies. She earned a Ph.D. from University of Iowa.
vpa.syr.edu
87584_Syracuse_VPA.indd 17
17
8/19/13 5:05 PM
Campus Life At Syracuse University, situated high on a hill overlooking the City of Syracuse, you’ll enjoy the best of two worlds. SU is large enough to offer a wide array of academic programs, student organizations and performing arts groups, and a Division I athletics program. The University is also small enough to ensure that you’ll easily feel at home within the intimate community of your home college. SU students come from all 50 states and more than 130 countries, and they choose from among more than 200 majors and 100 minors offered in SU’s nine undergraduate schools and colleges. Regardless of your major or your home college, you’ll build lasting relationships with like-minded peers and mentoring faculty members.
18
On Main Campus, you’ll find a mix of classic and contemporary academic buildings and a sweeping Quad where you can enjoy lunch, toss a Frisbee, or just stretch out on the grass for a little idle skygazing. Residential housing is provided either on Main Campus or on South Campus, the latter of which is located about a mile away and served by a free shuttle. Living and learning communities are also offered to promote connections with your classmates around common interests. Most of SU’s 21 residence halls are equipped with lounge space, laundry rooms, and recreation space. Many also have a computer lab, café, or exercise area. Wireless capabilities are available in most locations across campus. At mealtime, you can choose from five residential dining centers,
two student centers with dining services, numerous cafés, and two campus groceries. Outside of class, you can choose from more than 300 student organizations, including performing arts groups; sports teams; and student-run print, radio, and broadcast media, to name a few. Work out, swim, or join a pickup basketball game at one of the recreation facilities; take in a concert or lecture at Hendricks Chapel; or get involved in any number of service opportunities through the Mary Ann Shaw Center for Public and Community Service. Opportunities for involvement extend into the community as well, with the Universitycity Connective Corridor initiative linking the campus with downtown galleries, museums, theaters, music venues, and cultural festivals.
vpa.syr.edu
87584_Syracuse_VPA.indd 18
8/7/13 9:23 PM
The City The mini-metropolis of Syracuse, New York, fuses distinctive neighborhoods, yearround festivals, parks, professional sports, destination shopping, and a thriving art, music, and social scene. View American impressionism at the Everson Museum of Art. Hike the trails at Green Lakes State Park. Browse the shops in historic Armory Square. You’ll soon find that the University campus and city community are deeply intertwined. You can take classes downtown at SU’s modern Warehouse building, which houses community art spaces and a creative problem-solving lab. You may also want
to join faculty, staff, and other students as they work with the city on planning the Connective Corridor, a three-mile urban design project that links the University with the city’s cultural attractions. Beyond the community, you may be tempted to take a road trip. Just down the road are the Finger Lakes. Venture north to ski, hike, or gaze at the Adirondack Mountains. Explore the area’s landscape, and you’ll soon discover the city and region’s distinctive character and robust spirit. Join other Central New Yorkers in capturing the energy of each of the four seasons: brilliant
color displays in fall, snowy ski trails in winter, flower-filled parks in spring, and balmy beaches in summer. Come see for yourself. We invite you and your family to visit Syracuse University to experience the campus and community, and meet with our faculty, staff, and students. The Office of Admissions is open Monday through Friday and selected Saturdays in the fall and spring. Call 315-443-3611 in advance to schedule a visit.
vpa.syr.edu
87584_Syracuse_VPA.indd 19
19
8/7/13 9:23 PM
Alumni SU students enjoy valuable mentorship opportunities throughout their education. Here CRS students meet one-on-one with Ted Koppel, former Nightline anchor and current senior news analyst for National Public Radio and the British Broadcasting Corporation. Koppel is a 1960 alum of the CRS program.
Betsy Briand ’99 – researcher in communication and information services for the New York State Assembly Emme ’85 – author, surpermodel, entrepreneur, lecturer, and television host who advocates for women’s health and fitness 20
Joseph Leier ’02 – passport specialist with the Bureau of Consular Affairs
Philip Metz ’98 – director of entertainment marketing and talent relations at NASCAR
Rick McAuliffe ’90 – president of Mayforth Lobbying Group
Michael Patent ’05 – account executive for the Big East Conference with Nelligan Sports Marketing
Donovan McNabb ’98 – quarterback of the Washington Redskins
Kelly Peck ’99 – music programmer for AEI Music Inc. Francesca Sullivan ’92 – VP of multiplatform program planning at Bravo
vpa.syr.edu
87584_Syracuse_VPA.indd 20
8/7/13 9:23 PM
Meet su: on Campus and Around the World
SYRACUSE
In New York City
Metropolitan New York Office of Admissions Syracuse University Joseph I. Lubin House 11 East 61st Street New York NY 10065 212-826-0335
In Los Angeles
Office of Admissions - West Syracuse University 4312 Woodman Avenue Suite 302 Sherman Oaks CA 91423 818-446-2155
Syracuse University campus
Helpful Information: Office of Admissions
Syracuse University 100 Crouse-Hinds Hall 900 South Crouse Avenue Syracuse NY 13244-2130 315-443-3611 admissions.syr.edu orange@syr.edu
College of Visual and Performing Arts Department of Communication and Rhetorical Studies Syracuse University 202 Crouse College Syracuse NY 13244-1010 315-443-2769 vpa.syr.edu admissu@syr.edu
Office of Financial Aid and Scholarship Programs Syracuse University 200 Archbold North Syracuse NY 13244-1140 315-443-1513 financialaid.syr.edu
Regional admissions offices
Areas we visit
Check out your options and register for a visit. Click “Visit us” at admissions.syr.edu. Syracuse University is an equal-opportunity, affirmative-action institution. We do not discriminate on the basis of race, creed, color, sex, gender, national origin, religion, marital status, age, disability, sexual orientation, gender identity or expression, or status as a disabled veteran or a veteran of the Vietnam era or to any extent discrimination is prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. The Office of Disability Services coordinates services and accommodations for students with documented disabilities. For more information, contact 315-443-4498; TTY 315-443-1371; or visit our web page: disabilityservices.syr.edu. Questions about any of the University’s equal-opportunity policies, including compliance with Title VI, Title VII, and Title IX, or any concern about harassment, discrimination or sexual misconduct may be directed to Cynthia Maxwell Curtin, Executive Director, Equal Opportunity and Resolution Services, Skytop Office Building, Syracuse NY 13244-5300; telephone 315-443-0211.
The information concerning academic requirements, courses, and programs of study contained in this catalog does not constitute an irrevocable contract between the student and the University. The University reserves the right to change, discontinue, or add academic requirements, courses, and programs of study. Such changes may be made without notice, although every effort will be made to provide timely notice to students. It is the responsibility of the individual student to confirm that all appropriate degree requirements are met. Syracuse University is chartered by the New York State Board of Regents and accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia PA 19104, 215662-5606. Professional accreditation for each of the professional colleges and schools accords with the regulations of the appropriate professional association. For more information, you should contact the dean’s office of your school or college.
PhOTOgRAPhY: Susan Kahn, Shutterstock, Colleen Woolpert, SU Photo and Imaging, Syracuse Business Services
87584_Syracuse_VPA.indd 21
8/7/13 9:23 PM
syrACuse unIVersITy Office of Admissions 100 Crouse-hinds hall 900 South Crouse Avenue Syracuse nY 13244-2130
Why syracuse university? · Prepare for the world in the world. Test what you learn through valuable internships, community/corporate partnerships, and close collaboration with faculty and professional experts. · Belong to a vibrant community. SU is an active, residential campus within the City of Syracuse in beautiful Upstate new York. There’s always something to do on campus, in the city, and in the rolling hills beyond. · experience the best of two worlds. SU combines the warm personality of a small college with the resources of a large research university (superior facilities, world-class speakers, 300+ student organizations, top faculty and professionals). · syracuse alumni bleed orange! SU graduates belong to a global network of enthusiastic alumni, many of whom mentor students in achieving success at SU and beyond.
vpa.syr.edu
87584_Syracuse_VPA.indd 22
8/7/13 9:23 PM