Style Sample Magazine Issue 10

PLUS: PROJECT RUNWAY’S ALTHEA HARPER | 11-YEAR-OLD BLOGGER EVITA NUH

SS S TYLE SAMPLE | NOV/DEC 2010

DAZZLING

HOLIDAY LOOKS Tips for

SHOPPING

YOUR CLOSET ADVICE FROM A

FASHION WRITER and more!

www.StyleSampleMag.com

Inside the life of

Style PANTRY

STYLE SAMPLE Editor-in-Chief Tamia Stinson tamia@stylesamplemag.com To subscribe, visit www.stylesamplemag.com.

For information regarding permissions and advertising, contact info@stylesamplemag.com Style Sample magazine is published bimonthly by Style Sample, LLC All rights reserved Creative Commons License Attribution-NonCommercial-ShareAlike

{ looking forward, looking back } Where I’m from, the end of the year brings many things: holiday celebrations with my family, obnoxiously cold weather, and the opportunity to get reacquainted with my dearly missed boots and sweaters. It also presents the opportunity to review what I’ve accomplished in the past year, and start thinking about how I can improve and plan for the coming year.

If you do the same, make sure to read the career interviews starting on page 14. We talked to industry insiders including fashion stylist Lauren Messiah, designer Althea Harper, and writer Grace Timothy about how they spend their time and what it takes to make it in their respective careers, in addition to offering resources to learn more.

In the meantime, take the time to enjoy the rest of 2010—do some holiday shopping (page 24), party to a dope music playlist (page 21), and take inspiration from the talented creatives—from illustrators to photographers to designers to bloggers—featured in this issue.

I’m always interested in your feedback and ideas, so feel free to contact me and don’t forget to subscribe at stylesamplemag.com to keep up and stay in touch!

TheStyleSample.com tamia@stylesamplemag.com

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VISIT US ONLINE

@ STYLESAMPLEMAG.COM FASHION RESOURCES

HOW TO

MAKE A BADGE FOR YOUR BLOG

Create your badge and we’ll add it to our site!

FIND OUT HOW

SHOPPING The best styles from independent online shops.

STYLE The hottest trends spotted around the blogosphere.

GUEST POST

Got something to say?

Write a guest post for stylesamplemag.com!

FIND OUT HOW

FOLLOW US A little birdie said to follow @StyleSample on Twitter.

LET’S TWEET! www.StyleSampleMag.com

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REBECCA FORDHAM

TAMMY TRUJILLO

Rebecca is a dedicated writer and fashion lover. She combines these passions through studying fashion journalism and aspires to work for Elle’s feature department—her dream job!

My love for fashion and marketing has led me to specialize in SEO, social media, and emerging media technology. I’m also a fashion blogger for Oligoville and fashionhodgepodge.com, and contribute to 365DaysofStyle.

Fashion Hodge Podge

Written and Posted

@REBECCATWEET1

@TTRUJILLO

MITCH

DENISE

My name is Mitch, alias Buschprinzessin, and I’m a student in Munich, Germany. I started blogging a year ago. At the moment I’m working on a re-design for my site and I’m exited to read your opinion.

I’m a simple, happy, confused 19 -year-old girl, and my passion for music and fashion is quite obvious.

Still looking for a purpose in life.

Spotted to Share

Hugs & Kisses

@DENISEASFERNAND

@HUGSKISSES_BLOG

I live in Lisbon, Portugal and I love it, but dream of flying away to somewhere like London or Rome.

BRITTIN

LOUD PEN

After endlessly viewing other fashion blogs for a year, I decided to start my own to share my thoughts and perspective on fashion. I am a part-time hair stylist, handbag designer, and mother of two. Life is full and rich!

Fashion Blogger and Editor-in-Chief of de la Pen, an international and multicultural fashion, style, beauty, and music blog.

We Who Shop by Brittin

de la Pen

@LOUDPEN

MADDIE MAGSCHER

RACHEL MICHAELLA FINN

Sprinkle Diary: Teenage Shenanigans

@SPRINKLEDIARY

4

I have a fondness for polka dots and photography. Orange peels, vintage dresses, awkward moments, cat jokes, glitter, tea, politics, & such.

The usual.

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Watch This Place

@RACHELMICHAELLA

Writer and blogger of an award-winning fashion blog, just-turned-seventeen-year-old Rachel started Watch This Place in early 2010. She lives, works (and studies…sigh) in England.

She loves fashion, music…and tea.

ISSUE #10 CARLY J .CAIS

HANNAH ORENSTEIN

Chic Steals

Mademoiselle Hannah

Do-it-yourself maven Carly J. Cais sees staying on trend as an exercise in creativity. Chic Steals features numerous DIY tutorials and styling advice to get the designer look for less on a real-person budget. @CARLYJCAIS

Armed with her trusty Macbook, a pair of pink platform sandals, and a love for words, Hannah blogs at Mademoiselle Hannah. @HANNAH1721

SHAWNA BIRD

PAOLO PRISCO

Shawna Bird, AKA “Birdie”, is both writer and creator at Bonne Vie, Associate Designer for Deco Modiste Clothing in Seattle, a photographer,and renaissance woman.

Born in Milan, Paolo Prisco studied Philosophy with Giulio Giorello at the Milan’s Statale University. A former make-up artist (he still loves to make up his models) and fashion and beauty photographer since the Eighties, he now lives and works in Monaco in the beautiful South of France.

Bonne Vie

@BIRDIEE

Paolo Prisco

COLLETTE ANN OSUNA

Statements in Fashion

I am a Freelance Writer from Michigan with an emphasis on Fashion Journalism. To me, all aspects of fashion are addictive and I am “passionately addicted” to them all. @COLLETTEOSUNA

BADA SONG Born in South Korea, Bada Song is currently studying a Bachelor of Arts (Commercial Photography) at RMIT University, Melbourne, Australia.

ARE YOU A WRITER? WANT TO CONTRIBUTE? VISIT

StyleSampleMag.com/contribute www.StyleSampleMag.com

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CONTENTS

{

ISSUE #10

40

22

8 8

BLOGS TO WATCH

10

SINGULAR STYLE

12

18

6

19

Highlighting the style of Christina of Second Skin Style.

CAREER PROFILES

Interviews with fashion stylist Lauren Messiah, designer and Project Runway alum Althea Harper, and freelance fashion journalist Grace Timothy provide insight into the fashion industry.

STYLE IN MY CITY

Mitch of Hugs & Kisses provides her take on style in Munich, Germany.

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21

22

24

HOLIDAY PARTY PLAYLIST

Have a happy holiday party with this dance-worthy playlist.

By Denise of Spotted to Share

28

DIY: JEWELED CARDIGAN CLIP A pretty do-it-yourself holiday accessory.

By Carly J. Cais of Chic Steals

SHOP YOUR CLOSET

Four ways to make the most of what you already own.

By Brittin of We Who Shop

SHOPPING: HOLIDAZE

Six bloggers show how to sparkle and shine.

ART + FASHION

Interview with artist and photographer Leigh Viner.

PHOTOGRAPHY

Interview with photographer Constance Victoria.

By Loud Pen of de la Pen To the Greek

by Maddie Magscher of Sprinkle Diary

40

PROFILES

Creative force Eliza Harrison of Hello Eliza.

By Shawna Bird of Bonne Vie

11-year-old blogger Evita Nuh.

By Rebecca Fordham of Written and Posted

YOUR STYLE. IN PRINT. 54

44 42

BLOGGING + BUSINESS

41

EMERGING DESIGNER

60

Jewelry designer Jenny Dayco.

By Rachel of Watch This Place Fashion designer Azede Jean-Pierre.

By Hannah Orenstein of Mademoiselle Hannah

44

FEATURE: STYLE PANTRY

48

FASHION

TIPS & ADVICE

4 Fabulous Fashion Marketing Tips to Increase Your Site’s Exposure.

By Tammy Trujillo of Fashion Hodge Podge 5 Things to Include in Your Media Kit

Clothing designer and blogger Folake of Style Pantry.

By Collette Ann Osuna of Statements in Fashion Bold Head Photography By Paolo Prisco Bright Lights, Big City Photography By Bada Song

Miss an issue?

Visit our page at MagCloud.com to catch up! www.StyleSampleMag.com 7

BLOG WATCHING

Becca, New York

{

{

BLOGS TO WATCH

Fresh faces in the world of style blogging

Who do you hope to reach?

E.M. Forster wrote “Only connect” in Howard’s End… My blog’s audience is other fashion-and-art-lovers; hopefully my photos, musings, and rose-colored-glasses-worldview strike a chord in readers.

Describe your style in five words or less: Bohemain, eccentric, vintage, Victorian, luxe.

What’s your favorite aspect of blogging?

Giving and taking inspiration from other fashion bloggers worldwide is my favorite part about blogging – it’s both instant gratification and makes the style world seem smaller and cozier. I also adore the ease of self-publishing and the ability to seamlessly address the world.

Fashion Clocked fashionclocked.blogspot.

FASHIONSHESAYS www.fashionshesays.com, @fashionshesays

What is your blog about?

FashionSheSays is a confection of Cher’s closet in Clueless, Noah K Everyday (an ever-evolving self-portrait wherein the artist photographed himself everyday), Sophie Kinsella’s Shopaholic series & Michel de Montaigne’s Essays (the source for my stream-of-conscious thoughts on fashion, art, literature).

Why did you start blogging?

I began blogging to document my life and share my outfits and inspiration. I adore fashion magazines and style blogs­­—starting my own was a fun project that serendipitously blossomed into a career.

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Katie, UK

ADORE DAILY Jessieadore.com/blog, @JessieADORE

What is your blog about?

My blog typically covers fashion, interior design, art, and music.

Why did you start blogging?

I honestly began because so many people suggested I should.

Who do you hope to reach?

The world is so big, I don’t narrow my demographic...and I have encountered so many great people from all walks of life via my blog because of that.

Jessie, New York

.com, @fashionclock Why did you start blogging?

After falling critically ill last October, I knew it was something I could work on as I continued to fight my way back to full health. Blogging provided a focus and a creative outlet.

It allowed me to remain inspired and continue to indulge in fashion when unable to leave the house. I hope as I continue to improve, my blog will, too!

Describe your style in five words or less: Simple with a statement.

What’s your favorite aspect of blogging?

Sharing goodies through blog posts and being part of a huge community jam-packed with inspiration and ideas.

What are you usually doing when you’re not online?

I like to make the most of every day. Spare time is spent on day trips, travels, taking photos, and seeking and surrounding myself with inspiration from interiors to baking, DIY projects to fashion. You can also find me working at Harley Davidson as clothing manager, merchandiser and buyer.

Where are you from?

A small village in the countryside, close to the sea in Lancashire, UK.

Describe your style in five words or less: Lady-like biker chick.

What’s your favorite aspect of blogging?

Getting to communicate with so many great people that I otherwise probably wouldn’t have.

Between Twitter and my blog, I’ve made some really good friends and have taken part in many cool projects.

What are you usually doing when you’re not online?

Working! I’m a student of Architecture, freelance designer, and songwriter when not working with photographer Sarah McColgan.

Where are you from?

Wiesbaden, Germany

{

WANT TO CONTRIBUTE? If you’d like to be considered for “Blogs to Watch”, complete the online submission form at StyleSampleMag.com!

www.StyleSampleMag.com

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STYLE

SINGULAR STYLE Christina of Second Skin Style

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Name: Christina, 31 Location: Northern Nevada Occupation: Vintage seller Blog: SecondSkinStyle.blogspot.com Twitter: @secondskinstyle

CHRISTINA SAYS...

I always find myself shopping at thrift stores because they are magical.

I never leave home without my iPhone.

My guilty pleasure is crispy hash browns.

When I was little, I wanted to be a lip-synch

legend!

I can's stop listening to 60's and 70s music.

My favorite candy is frozen grapes because

I'm allergic to sugar .

The superhero I most identify with is Gwen

Stacy, Spiderman's girlfriend.

Learn more about Christina on her blog, SECOND SKIN STYLE. www.StyleSampleMag.com

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CAREERS

INTERVIEW FASHION STYLIST

LAUREN MESSIAH

talks late night video shoots, psycho stylists, and how to shop like a man.

I typically wake up around 7:30 AM and meet my personal trainer for an hour-long workout. I also check a few emails before I hit the shower and get dressed. Once I’m all pretty and clean, I take about 30 minutes to read a book and chill. It’s important that I get my head together before facing the day.

What time to you have to be at work?

The time I get to work all depends on the job. For a styling job my day could start at 6:30 in the morning, or it could start at noon. When I am working at the School Of Style, we usually start our day whenever the mood strikes us. That’s the beauty of working for yourself...you get choose your own hours!

Nice! What do you do when you get there?

The first thing I do when working at the school is clear out my inbox and return phone calls. The first thing I do on a styling job is make sure that all of the clothes are unpacked and merchandised. I can’t do anything without organization!

So how does your day go when you’re working on a styling job?

Messiah with celebrity wardrobe stylist Luke Storey

During a normal day of work on a styling job, there is a lot of running around. It can be a bit stressful but it’s also pretty fun, too! Basically, the entire day is booked with visits to local showrooms and shopping at stores. This is not the leisurely shopping that one is probably used to—you are on a mission and need to get in and out as quickly and efficiently as possible. Basically, you are shopping like a man.

After an 8-hour day of shopping, the car gets unloaded and my house is turned into a boutique. I sort through the racks of clothes and start making outfits.

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Images courtesy of Lauren Messiah

How does your day usually begin?

I always like to get as much done at home as possible, that way when I get to the job I can be fully prepared.

That sounds exhausting and awesome.

What are things like when you’re at School Of Style?

A normal day of work for me when I am working at School Of Style involves a lot of office work. It’s not nearly as fun as styling when written out on paper, but in real life it’s a blast! There is lots of creative brainstorming and hanging out.

“

I am a shopaholic and getting the opportunity to shop all the time is pretty much the best thing ever.

So what would you say is the most fun part of your day?

Shopping! I am a shopaholic and getting the opportunity to shop all the time is pretty much the best thing ever. I also really love putting together outfits.

Believe or not, it’s not as easy as it looks. It’s really fun to challenge myself creatively.

I bet! Do you get to take breaks to have lunch or for your general sanity?

Oh, totally! The last thing I want to become is a psycho stylist. Being a stylist is a pretty high stress job and it can make a lot of people go whacko. Lunch breaks are pretty hard to come by these days and I get crazy when I’m hungry! So, I always pack little snacks to keep me sane. If something is stressing me out on the job, I head outside to regroup. Just a couple of deep breaths of fresh air goes a long way.

Does work end at the studio or extend into your evenings and nightlife?

My work life is my social life! Late nights are usually due to a late start or just a creative streak that can’t be stopped—those late nights are fun. A not-so-fun late night for me is being on set of a music video.

Those jobs take FOREVER! When they finally stop shooting around midnight, you still have to stay behind the pack up all the clothes into the car.

What do you do when the work is finally finished?

I usually get home around midnight, read for a bit, and go to sleep. Some nights I get home earlier and veg out in front of the TV. I watch some really mind numbing/embarrassing shows—“Jersey Shore”, “Bad Girls Club”, “Hoarders”—to totally turn off my brain.

VISIT LAUREN at LaurenMessiah.com.

www.StyleSampleMag.com

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INTERVIEW FASHION DESIGNER

ALTHEA HARPER

W

hen did you start making clothes and accessories?

I became interested in design at an early age, but I didn’t start making things until I was about twelve years old. The first thing I made was a pair of pajamas for my sister.

Describe your Project Runway experience in five words.

Interesting, inspiring.

stressful,

creative,

catfight,

How is your company organized?

We have three people that are usually in the office everyday, but work with a lot of different employees through outsourcing. We are located in Tribeca, NYC, but our production is in midtown in the garment district.

Tell us about a “typical” day.

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Every day is different, but on an “average” day I wake up around 6:30 or 7 am, go the the gym, and then grab a muffin and cappuccino before heading to the studio. I often times spend the morning getting all my emails done. Then, I usually have to run uptown to get fabric for an order, or stop in production. I do shipments, and then I either design or finish emails depending on the day and if it is during sales or show. When I am in my NYC studio I often work 12-plus hour days.

What music do you listen to when you work?

It really depends on the mood that I am in— sometimes I want to listen to creative underground music to get me inspired, sometimes I want hip hop to get me pumped, and sometimes I just want to sing Mariah Carey at the top of my lungs!

Images courtesy of Althea Harper

made it through Project Runway to become a success in her own right.

What are the biggest challenges you face as a new designer?

“

Funding is hard because you have to come up with all the samples first, and then if you get orders you have front the money to get those made until delivery.

Also, you have to learn all the ins and outs of production, sales, and a lot of things that design school doesn’t teach you.

What’s the most rewarding aspect of being a new designer?

I love that I am able to do what I love everyday, I am living my dream. It is a lot harder then I ever imagined, but it makes me appreciate all the positive so much more.

I love that I am able to do what I love everyday, I am living my dream.

What has been your proudest moment?

Harper’s Spring 2011 presentation; with one of her models on the runway.

I am still waiting for that! I am still in the early stages so I have to always be on my game!

Every new success brings a new challenge and with every goal I reach I have 500 more that are waiting!

What advice or insight would you offer to aspiring designers?

If you don’t believe in yourself, no one else will.

What are your future plans and goals?

I want see ALTHEA HARPER on the contemporary floors at all the major department stores, sold internationally, possible flagship stores, and a line of shoes and handbags!

Anything else you want people to know?

I also have a diffusion line called Sittella! It’s all Organic Bamboo Jersey.

VISIT ALTHEA at AltheaHarper.com. www.StyleSampleMag.com

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INTERVIEW FASHION WRITER

GRACE TIMOTHY

has articles for Vogue and Glamour under her belt due to hard work, talent, and the right connections.

Where are you working currently?

What led you to fashion journalism?

I have just recently left Condé Nast to go freelance— from Vogue fashion and then Glamour beauty. I have also started a blog: www.the-three-graces.com, which covers fashion, beauty and lifestyle.

I always enjoyed writing, but it was my internship at The Times that really sealed my fate—not just because it led me to Vogue, but also because it proved to me that fashion and beauty were the fields I wanted to cover, and what that kind of life really entailed beyond the parties and free clothes everyone talked about.

Is your background in journalism?

I studied History of Art at Nottingham University, with a dissertation in the history of fashion photography.

Having written fashion articles for the University newspaper, I then went straight to London and began as an intern at The Times in the fashion department.

I was asked to stay for a long-term placement and began compiling their beauty pages in addition to my work assisting the fashion team. After six months I went back to Sussex and worked for a number of regional titles, while contributing to London titles and doing the odd internship. After about a year, I got a job at Vogue as Fashion Coordinator, writing for the fashion features department and liasing between the advertising and fashion teams.

So what do you tell people in your “elevator speech”?

I write fashion and beauty stories for a range of titles in the UK.

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How do you find writing jobs? Do you pitch to employers, or do they find you?

For the most part you have to pitch, but I have found word-of-mouth often leads to approaches by newspapers and magazines as well. So if you work exceptionally hard for someone, his or her recommendations will serve you well in the future.

What steps did you take to get started in the industry?

Interning at The Times was my main way into the industry. After that, it was just applying by letter to every magazine for internships, until the job at Vogue came up.

Is there something you wish you knew but don’t yet?

How to produce the perfect pitch, one that is irresistible to editors!

How are you marketing yourself? How much of a part does social networking and blogging play?

I am using Twitter, a Facebook page and LinkedIn.com to promote my blog, and it does count for the majority of hits. I have also been offered work through LinkedIn, which is a great resource for journalists and PRs alike. I also have a website (www.gracetimothy.com)

which showcases some of my work­—an online portfolio is a great way of introducing your style to prospective employers.

What has been your single most rewarding experience as a fashion journalist?

Promoting new designers through the pages of Vogue and seeing their careers rise and rise.

What advice would you offer to someone interested in getting into fashion journalism?

I would say being a good writer is tricky to learn—you either have it or you don’t. That said, everyone could afford to hone his or her skills, particularly grammar. In that case, most essay-based degrees will help, but some people may wish to consolidate their skills with a journalism course—I didn’t myself, but I can see the merit, and it’s a good way to set yourself up with contacts. The same goes for your styling technique—most successful stylists just have an ‘eye’ for these things—it’s not necessarily something you can learn to do.

“

If you work exceptionally hard for someone, their recommendations will serve you well in the future.

Any additional insights you’re interested in sharing?

I would say the most important thing without question is experience. When you get an internship, put every fiber of your being into proving yourself—that doesn’t mean being loud or pushing for written work in order to be remembered, but rather working your butt off.

Do whatever is asked of you with grace. Be consistently organized, committed and diligent—that is what fashion editors need and will appreciate in their assistants.

Always treat your colleagues with respect no matter what position they hold—you never know where that intern you bossed around might end up. You might be applying for a job at their magazine one day.

Your reputation will take you to further placements and even jobs in the future. Most editors know each other and will ask after you before employing you, so every impression you make counts.

VISIT GRACE at GraceTimothy.com.

RESOURCES When it comes to careers in fashion, making the right contacts is key. However, it also helps to have a thorough knowledge and understanding of the topic at hand, and that is where education comes in.

The following courses and books are easily accessible and provide good basic information if you are just getting started:

STYLING While true style is intrinsic, the skills necessary to make it a career can be learned.

Fashion Institute of Technology offers an online Fashion Styling course that covers shopping and prepping merchandise, working with models, and maintaining professionalism.

MASTERING FASHION STYLING

by Jo Dingemans

DESIGN Having ideas is one thing, but learning how to bring them to life is a craft that requires experience.

Academy of Art (which boasts Danny Roberts as an alumnus) offers online fashion design courses in illustration, sewing, and construction for students who don’t wish to enroll in a degree program.

THE BUSINESS OF FASHION: DESIGNING, MANUFACTURING, AND MARKETING

by Leslie Davis Burns

WRITING If you want to tell the stories behind the beautiful images and successful designers, hone your writing skills for a career in fashion journalism.

MediaBistro.com offers online courses that teach how to spot trends, review collections, and write about fashion.

WRITING FOR THE FASHION BUSINESS

by K. Swanson & J. Everett

www.StyleSampleMag.com

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LIFESTYLE

STYLE IN MY CITY | An insider’s view on style around the world.

Munich, GERMANY Mitch, 18 Hugs & Kisses

You will see other girls in skinny pants, a Louis Vuitton bag, and a simple shirt and blazer. The point is, there is a certain pattern people follow: chic and casual. The goal is to show that you are fashionable without feeling uncomfortable and overdone.

ermany might be the last country you think of about when it comes to fashion. However, Munich and Berlin are very stylish and fashionable.

If you want to be fashionable and trendy but still want to look different, there are a few options. At Kleidermarkt (www.kleidermarkt.de), a second hand shop, you will find cheap, edgy items like vintage faux fur coats, and plenty of sequins and accessories.

If I think of style in Munich, I automatically think chic, trendy, casual, labels, fancy. You can find girls wearing Burberry trenchcoats, fancy wedges, faux leather pants, oversized jumpers, edgy bags, or faux fur jackets.

My second destination would be Machima, which is a chain of fashionable little stores in Berlin and Munich.

It’s almost impossible to visit one of the stores and leave without a shopping bag full of unique pieces!

G

Just a puddle jump away from Machima, you should visit Meschugge. The prices are pretty high, but the atmosphere is great and so are the quality and the pieces.

Shops and windows along Neue Schönhauser in Berlin; Dresden Frauenkirche.

“

The goal is to show that you are fashionable without feeling uncomfortable and overdone.

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Y A D I HOL

Y T R A PPLAYLIST SPREADIN’ RHYTHM AROUND (LADY BUG VS LADY DAY RR REMIX)

ALORS ON DANSE ARTIST: Stromae ALBUM: Alors on Danse

There is nothing better that listening to your favorite artists with a little bit of a party twist, especially during the holidays!

With this playlist, I wanted to introduce some fresh voices and remember some not-forgotten ones, all with one thing in common: the dance beat! These are songs were you can party to at the disco, in your bedroom and on the street with your headphones. They totally bring good vibes for the holidays!

By Denise of Spotted to Share KELLY (BREAKBOT REMIX)

MONSTER HOSPITAL (MSTRKRFT REMIX)

ARTIST: Van She

ARTIST: Metric

ALBUM: Vemixes

ALBUM: Live it Out

ARTIST: Billie Holiday ALBUM: Remixed & Reimagined

CRYING BLOOD ARTIST: VV Brown ALBUM: Travelling like the Light

UPSIDE DOWN (CAHILL REMIX)

KATY ON A MISSION

ARTIST: Paloma Faith

ALBUM: Upside Down

ALBUM: Upside Down

ARTIST: Katy B.

Listen to the

PLAYLIST

WWW.MIXPOD.COM/ PLAYLIST/70587088

www.StyleSampleMag.com

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DIY

Do-it-yourself:

JEWELED CARDIGAN CLIP

By Carly J. Cais of Chic Steals

A

s the holidays approach, we’re all looking for that perfect accessory to elevate a blah outfit to fabulous, office-wear into party attire, the everyday into elegant. What better than a functional closure for your sweater (or jacket, or scarf) that can double as a statement brooch? Clip it on, bling it out—however you wear it, it’s sure to be the focal point of any outfit!

1

> Start by stitching the lace

2

> Hot-glue the buttons on

around the edge of each felt piece, in a spiral. Although you can use the hot glue for this, the stitches look neater.

top of the lace.

MATERIALS: TOOLS: Stiff felt, cut into 2 circles *Scissors (each about 1.5” diam eter) *Glue gun & glue *Scrap of lac y ribbon st ick s *Assorted jew eled buttons *Pliers *2 shoe clips *Needle & th read *Short lengt h of chain (about 3”) *Optional: 2 jump rings *Optional: 2 brooch pinbacks *

5 3

4

20

> Turn each felt piece over, and hot-glue a shoe clip onto its back. Keep in mind that in order to wear at the front of a jacket or cardigan, each clip has to open outwards, so make sure they face the right way before you glue them down.

> Add the chain to the bottom of the felt pieces.

I attached it using jump rings, but if you like you can just use hot glue to affix it, hiding the ends underneath the lace.

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You can try a number of configurations using ribbons, soutache braid, fancy trims, different chains, studs, vintage findings, or even stick-on jewels from the scrapbooking section of the craft store—the sky’s the limit! And make sure the very next time you wear it, tell everyone that you didn’t buy it...you DIY’d it!

> Optional: If you’d like to wear this piece as a brooch, also glue a pinback to the back of each felt piece.

DO IT YOURSELF

MIX IT UP!

Rebecca from See You in Sweden wrapped a ribbon around the top of her black wedges to create a bow on them. It was such a great way to add a pop of color and give her shoes a fresh look.

Mixing prints is one of the hottest trends this season! One trick is to take two different prints in similar color families and mix the two together. Blair from Atlantic-Pacific recently put together a fabulous look with a Stella McCartney for Gap Kids blazer and a vintage Anne Klein blouse. Keeping the colors in the same black and white family brought a level of sophistication to the ensemble.

Emily from Cupcakes and Cashmere recently added black feather fringe to the back of her plain black pumps to re-create the look of the Yves Saint Laurent heels. Brilliant!

Parker wedge, Alloy.com

Plains Zebra cardigan, Modcloth.com

SHOP YOUR CLOSET

It’s that time of year! The change in seasons is fresh on our minds and we are all ready for a seasonal wardrobe change. This year I am busier than ever and trying to experiment with fashion on a dime. I recently discovered there is a world of opportunity just beyond my closet doors that doesn’t involve breaking the bank.

By Brittin of We Who Shop

EXPERIMENT WITH THE UNEXPECTED

Helena from Brooklyn Blonde posted a great look wearing her comfy knits with wedged boots and bright lipstick, which gave the look a whole new twist. She made comfy glam with just a few great accessories!

Sam Edelman wedges, Shopbop.com

Vintage lace cardigan, Kindred Threads

WEAR THRIFT & VINTAGE WITH YOUR CURRENT PIECES

Most fashionistas love vintage.

More and more I find myself drawn to the vintage items in my closet. An old pair of Levis or a vintage necklace can give an otherwise average outfit a lot of character. Karla from Karla’s Closet is the queen of vintage in my eyes.

She takes vintage pieces and turns them into the most stunning modern ensembles.

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HOLIDA SHOPPING

{

RAIHANA Tea & Cigarettes

LIV

{

Idle Fascination

TONI

Fashion Butter

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{

Balmain mini-dress, Net-a-Porter

MAC Nail Lacquer, MAC

With it’s broad shoulders and v-cut neckline, this beauty is sure to sparkle under the mistletoe. Perfect with a pair of classic black pumps, it will make any girl feel like a dancing queen!

Mac’s new nail polish collection adds that touch of glitz to your fingertips in three gorgeous new shades. My favorite? The almost black Formidable, with just the right amount of glitz.

Laura Mercier Sequin Eye Color, Sephora

Erickson Beamon Dune earrings, Net-a-Porter

Glitter grows up with this sumptuous jeweltoned eye shadow, the perfect way to add sultriness and sophistication to your holiday party look.

Part deco, part rock ‘n roll, and all glam, these stunning drop earrings can make your most casual outfit party-ready or bring an opulent edge to a sexy cocktail dress.

Sparcel foldover clutch, Ted Baker

Aidon Mattox sequin dress, Nordstrom

Who wouldn’t want to walk into a party with a stud on her arm? Edgy and chic, I love how this studded clutch can add subtle shine to any outfit.

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This dress is holiday party perfection: Festive sparkle, flattering silhouette, and fun cutout detail. I’d pair it with plum colored heels, sleek hair and diamond earrings.

AZE {

ANGELA

Everyone Loves Lipstick

TIEKA

{

Selective Potential

{

AISA IPAC

Drowning Equilibriums

Sequin jacket, Victoria’s Secret

This sequined blazer will dress any oufit up for a holiday party. Throw the vest over a dress or pair it with a billowy blouse and pencil skirt for the perfect party-worthy look.

MAC Red lipstick, MAC

I love a classic red lipstick—especially at all of the holiday parties!

MAC’s Red lipstick is lovely—it’s perfect against pale skin and will jazz up any LBD.

Rare Opulence corset dress, ASOS.com

Corsets are hot this season, so it is only normal for me to fall in love with this dress.

The uniquely layered tutu skirt makes it flirty and sweet.

The holidays are the perfect time to indulge in a little sparkle and shine!

Heavy Metal glitter eyeliner, Urban Decay

A little bit of glitter eyeliner goes a long way during the holidays! Just put this liner underneath your eyes for a pop of sparkle.

Classic Beauty dress, Modcloth

This darling dress from ModCloth will blend right in with your holiday decorations! Pair it with some sparkly tights and you’re ready to go!

Haus of Price multigem heel, Solestruck

You don’t need to pile up on too many accessories if you’re wearing this gem! I love the colored gems all over the sole and heels.

Anyone wearing this will definitely shine!

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ART + FASHION

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Works from left: Atmosphere, Cricket, Opulent Speckle. Image: Leigh Viner

PIXELS PENCILS

&

Colorado-based freelance artist and photographer Leigh Viner captures beauty with her brush and her camera.

With Alex of Everybody Gets Dressed

How did you get started as an artist?

When I was very young I always enjoyed being creative and drawing, especially to express my emotions. With the encouragement of my family members, I kept the progression of my art alive to what it has become today. I also took a few classes in drawing and photography in high school and college, but am mostly self taught.

What type of materials do you use?

Most of the time I work with pen, pencil, watercolor and acrylics, but depending on my mood it can vary with charcoals and oils. I also work with Photoshop for my illustrations, adding color or details.

What inspires your work?

It could be anything from a song to watching a movie, to looking through my many fashion magazines. I really love to create from within

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Works, left to right: Orange Velvet, Well Read, Facehunter series, Silence and Noise.

and usually my ideas are a quick spark from something that catches my eye that I feel I can relate to or find great interest in.

What advice would you give to others interested in illustration?

Illustration is such a competitive field in art, and I think you truly have to stay true to you. Find your influences, but make your art your own.

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Is there a relationship between your artistic style and your personal style?

I am definitely influenced by the fashion industry and use it 80% of the time in my work. As far as my own style, I tend to stay safe with basic pieces—I love blacks and neutral pieces that can carry me through each season. My art is where I play with color and enjoy my passion for fashion.

How did your interest in fashion and art develop?

It definitely started with my wonderful Mom when I was little. I would steal her Vogue magazines and study every aspect. I would practice the makeup that I saw on the models. I would emulate what the models were wearing in the editorials and tear out all the editorial photos and tack them to my wall— not much has changed! I would also draw from the photos, even back then.

I now realize that this is key to discovering your interests as an adult.

Also, when I was upset or happy as a child, I always wanted to mark the moment, so drawing was a way for me to express that. I still use that today in my art and photography—I may be the only one to know the meaning behind some pieces, but I try to share what influences each piece in more detail on my blog.

How did you advance your knowledge in both fields?

Your at is very informed by fashion and is often based on runway images. How do you choose your subjects? How do you make them your own ?

Before I start a new piece, I tear out or save images that I feel give me that spark and emotion. I may mix other images and inspirations together or be inspired to use color from a runway look in the makeup on a portrait piece. I was a makeup artist for many years, so it has a large influence on many of my portrait paintings and illustrations.

Practice, practice, practice! I am still learning and hope to continue. I feel it is important to be challenged with each piece, whether it be working on my patience or trying out a new technique. I also try to keep up to date with what is going on in the art and fashion world and incorporate that into what interests me.

Keep up with Leigh at jkldesign.blogspot.com, and see her work at jkldesign.etsy.com and picboutique.com. www.StyleSampleMag.com

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PHOTOGRAPHY

Constance Cravings London-based Constance-Victoria reveals little-known facts about herself, how she became a fashion photographer, what inspires and motivates her, and her advice for amateur photographers. By LoudPen of de la Pen 28

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ell us something not a lot of people know about you.

I am 23, I love music and dancing, I am a vegetarian, and I have an obsession with the artist Gustav Klimt.

When did you become interested in fashion and photography?

I first became interested in fashion at a very young age. A friend and I used to design dresses and make little creations for our dolls! I guess a proper interest started upon studying textiles at high school and continued from there.

What was the major turning point in your life that made you decide to pursue a career as a fashion photographer?

I was always planning on studying fashion design, but then I found in my A level years that I didn’t enjoy the sewing and construction part as much as I should—so I turned my interest to other parts of the fashion industry. I had always loved fashion photography but had never really considered pursuing it until that point.

Did you study photography?

I studied an evening course in black and white photography first, which involved learning how to work in the dark room and develop our own films. I loved this course so much that I decided to continue my studies to university and studied a professional photography course in Bristol.

Why is photography important to you?

I have always been someone who works in a visual way, so art and photography have always been a very important part of my life. I am very interested in art and love having beautiful images around me, and being interested in fashion, the photography is the part that really captures me.

When you take pictures, do you have a story that you are trying to tell?

Sometimes I work in this way and try to follow a story, but sometimes the images are very spontaneous. It depends on the purpose of the photographs I am taking! I do try and always capture some kind of feeling or mood in my images.

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“

Some of my best photographs and effects have been found by accident from experimenting with the camera.

How would you describe your style of photography?

I would say my photography is slightly more artistic than commercial. I like to think it has an almost ethereal and whimsical approach.

Do you have a favorite photographer?

My favorite photographer is Paolo Roversi, I love every single image I have ever seen by him and think he has a fantastic way of working. There are loads of other photographers I find really inspiring such as Tim Walker and Sarah Moon.

What type of camera and photography equipment do you use?

I mostly use a Canon 400D which is one of the cheaper and older digital SLRs now! I only have two different lenses and a remote control, which I use for all my self portraits.

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In terms of film cameras, I have a Holga, a couple of old medium format cameras, and some old 35mm cameras. Unfortunately, I don’t use film a lot anymore as its more expensive for me to keep getting film developed.

Do you have any advice for new or amateur photographers?

My advice would be to spend loads of time experimenting and playing! Some of my best photographs and effects have been found by accident while experimenting with the camera. Like with most things, if you spend a lot of time practicing you will get better and better and learn new techniques.

other times I grab inspiration from areas such as art, music, film, other photographers, poetry, etc. I tend to think quite visually so all these things can conjure up images in my mind.

What projects are you currently working on?

I am currently working on a project for a fashion website which will be revealed soon, and the results will be on my blog in due course.

Is there anything else you’d like readers to know?

I am always happy to receive emails with questions or comments!

See more of Constance-Victoria’s work online at Constance-Victoria.blogspot.com.

What motivates you?

I think the satisfying feeling of knowing I have created a beautiful or interesting image is what motivates me. I love sitting back and looking at an image I feel proud of and knowing that I created it.

What inspires you?

I get inspiration from all around me. Sometimes I am inspired by the person I am photographing and their beauty,

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to the

GREEK Inspired by traditional Greek mythology, photographer Maddie Maschger captures the magic of the legends.

Photography: Maddie Maschger of Sprinkle Diary: Teenage Shenanigans

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Aphrodite

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Artemis

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Persephone

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Charybdis

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PEOPLE

“

I’ve had so many wonderful experiences, and it’s because people think I’ve got style.

How is your style influenced by your life?

My style is influenced a lot by my life. My daddy spent his youth in London, so I was raised with all these great England stories, and many people say that my style is kind of British preppy. I never knew that my style would affect my life this much! I’ve had so many wonderful experiences, and it’s because people think I’ve got style.

You’re very passionate about fashion, art and photography. Do you feel the same about writing?

Yes, it feels so good! It’s easy to write about things that you love. I’m passionate about many other things too. I love to dance, am crazy addicted to flying, martial arts, painting, cooking, magic, and so many other things. But since my blog is a fashion blog, I only post about fashion, art and photography on my blog.

A T I V E , A T I EV

E

vita Nuh, Indonesian creator of The Creme de la Crop, is one of the youngest icons to emerge from the blogging world. Her acute eye for fashion and love of photography has mesmerized many, as have her style and charismatic outfits.

Here, she reveals all about her blogging journey. By Birdie of Bonne Vie Why did you start blogging?

Back in 2008 I was bored to death, and like other kids, I was addicted to my computer. One link led to another, and I finally stumbled across one blog. It was so beautiful! I was captivated and at that moment I knew I wanted to make one.

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What has been the most exciting experience for you on your blogging journey?

I’m not sure I can choose one, everything is amazing! Getting to know new cool people, getting invited to fashion shows with a VIP front row card, that’s so cool. But maybe the coolest thing is when someone’s mother said to me that I inspired them, or their daughter loves me and wants to be like me. That is priceless.

You must have a HUGE wardrobe! Where do you get the majority of your clothes from?

I must say I do, maybe it’s because I prefer clothes to toys. Where other kids have a playroom, I have a big closet full of clothes and accessories. I have two sisters and their childhood wardrobes are pretty amazing, so I like to go digging in their old closet. It’s so fantastic, just like digging for treasure!

What inspires you most?

Everything! Music, movies, magazines, people. Literally everything.

See more at jellyjellybeans.blogspot.com and follow @evitanuh on Twitter.

H

ow do you mix post modern pop art, a love for hyper-color culture, and ultra-daring, unpredictable fashion? Eliza Harrison of HelloEliza is doing just that: merging the gap between high-street and high style, bringing “Skid-Row to Front-Row”, and designing as she sees fit. I asked Eliza about branding, design, and her aesthetic.

By Rebecca Fordham of Written and Posted

How did all this come about?

HelloEliza has come about very naturally. It’s a way for me to combine all of my passions: designing, styling, forecasting, research and buying. I study the street and take tons of photos. I buy the things that I love and I think other girls will love, then go home and make new pieces inspired by what I experienced. I document the process on the blog. I want to reach people and an online boutique is the best way to do it.

HELLO, ELIZ A!

How has your work evolved since Blouse&Skirt?

Blouse&Skirt was my first independent effort, a brand inspired by the futuristic, costume-based nature of Dancehall. I currently work as MOTHER SUPERIOR—a little boastful, I know. This collection comes from studying downtown NYC street fashion, assessing moods and trends, and designing based on that information. It’s a flow of consciousness.

And you’ve had collaborations with musicians...

Yes, I am particularly excited to be working with Res. I reached out to her and was delighted when she dug the store. A week later she wore the All Luv Helmet on the cover of Philadelphia Weekly.

Are you influenced by a certain decade?

The 80’s, it was my childhood—it was culture in its purest form. In fashion, it was great to grow up at a time when you could experiment freely. I tap into that with my present work.

How would you define your style?

Sleepy-time chic. Layered and comfortable. I’ve been toying with the idea of sleep wear for day wear. Why can’t I wear long johns with Chucks?

Where do you see yourself in the future?

I’ll strive to be a relevant creative force and make clothes for the rest of my life.

See more at helloeliza.com and helloelizablog.com.

“

I want to reach people and an online boutique is the best way to do it.

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DESIGN

{

Jewelry designer

{

Jenny Dayco is already a Hollywood favorite.

By Rachel of Watch This Place

g

C

alls from stylists and seeing her designs on celebrities are all just a day in the life of jewelry designer Jenny Dayco.

Then again, there are those unexpected calls to Kelly Clarkson’s assistant’s house at two AM to deliver bracelets for a video shoot. Which she does.

“Luckily, [it] worked out perfectly, and they’re all over Kelly’s music video!” she says.

A lucky accident

It began with a gold statement necklace and a lucky accident, when a friend noticed a necklace she’d designed and asked her to make more for his boutique.

“Hilariously enough, [at first] I said, ‘No thanks, I’m not sure I could do it.’” But, six years on and many jewelry pieces later, she still has no official sales rep and does all those e-mails, phone calls and organizing herself, right from her studio apartment on Hollywood Boulevard.

Making yourself heard

As with any creative career, at times it can be hard to make yourself heard, especially when starting out: “At the beginning, not every person I contact elicits a response,” Jenny says. “I’d say of every set of fifteen to twenty stores I’ve contacted, about one person gets back to me.”

For those wanting to follow in her footsteps, “Try not to take rejection of your work personally. Be warm, be honest, be friendly, be the person that people like working with!”

Star struck

Celebrity wearers of Jenny’s work read like a list of awardshow attendees—Paris Hilton, Taylor Swift, Katy Perry and Avril Lavigne to name but a few. “One of the few moments I was ever star struck was when I saw Lady Gaga at a bar, and then later that night, I got to catch up and chat with Katy Perry!”

Next for Jenny Dayco? Experimenting, expanding the range, and designing other items is where Jenny hopes to go. “Whatever my future is, I look forward to it!”

Dayco at work in her studio; newly created pieces; gold sword earrings

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See more at www.jennydayco.com and follow @jennydayco on Twitter.

{

Emerging designer

{

Azede Jean-Pierre

A

creates clothing fit for a lady.

By Hannah of Mademoiselle Hannah

g

fter seasons of black studded mini-dresses and Balmain jackets dripping in silver chains, Azede Jean-Pierre’s exquisite pale pink gown embellished with petal-shaped ruffles is more than a breath of fresh air. Says the designer, “I’m a woman’s woman.

Everything I design caters to a lady.”

Paper inspiration

Jean-Pierre’s most recent collection was inspired by her boyfriend’s mother playing with paper, almost like origami. That inspiration translated into a series of ethereal mini-dresses covered with petals, tiered ruffled skirts, and a demure take on the sheer trend. She used lightweight silk and chiffons in a ballerina’s palette of pale pink, white, and black.

The collection is fanciful, airy and sophisticated. Azede explains, “For spring and summer, it’s almost like I don’t even need to design. It just comes straight off the page.”

While Azede’s design process sounds effortless, she places a premium on creativity. “If it’s not innovative, then I need to scratch it and re-design,” she says.

Starting out

This talented twenty-two-year-old designer was born in Haiti and raised in America. Her design career began

when she was in middle school, when she recreated the couture she saw in magazines with her own sewing machine. Her first piece was an ill-fitting gold jacket without lapels.

“It was terrible, but I wore it like it was Balenciaga,” she laughs. She is currently a senior studying fashion design at the Savannah College of Art and Design in Atlanta, Georgia.

While her line is not currently available to the public, she is looking forward to selling a select number of pieces on her blog in the near future. Keep an eye out for the latest updates on Azede’s one-of-a-kind creations.

See more at uncouturier.blogspot.com and follow @azede on Twitter.

From top: Images from the current collection; Azede at work.

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FEATURE

........

Behind the

Style PANTRY Style Pantry has been taking the world of fashion blogging by storm since it’s inception in February 2009. A onestop daily read for information and advice on fashion, beauty and lifestyle news, the blog has taken on a life of its own. But who is the brains and beauty behind this popular site?

By Collette Ann Osuna of Statements in Fashion

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Born in Bronx, New York and raised in both New York and Nigeria, Folake Kuye discovered her personal style at a very young age.

Immediately after graduating high school at the age of fifteen, Folake’s parents enrolled her in a fashion school before she headed off to college.

Folake moved to Beverly Hills, California at the age of twenty-five to pursue a career in fashion.

Folake currently lives in Beverly Hills, California with her husband and three children. She is the successful designer of her own children’s clothing line, the owner of Style Pantry, and a source of daily fashion inspiration as a Chictopia Icon.

Her unique sense of style has led her to work with celebrities, fashion magazines, and on commercials for many years.

The idea

The idea of Style Pantry came about when Folake decided she needed another creative outlet. The site originally started out as a four-woman blogging venture. Folake invited three friends, who were just as addicted to fashion as she was, to join her.

The partnership quickly fizzled out after a month, and Folake struggled with continuing Style Pantry on her own or closing up shop. She had just delivered her third child and was busy working on a new collection for her children’s clothing line, Wewe.

It was Folake’s husband who pushed her to continue with Style Pantry, as he knew how much she loved it. He asked her to stick with it, and today she’s happy that she did.

“I’m quite happy, humbled and grateful to all the readers that visit on a daily basis. All the supportive emails and comments are so appreciated,” says Folake.

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Folake in some of her favorite looks; pieces from the Wewe children’s collection.

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Putting it out there It is hard to believe that Folake just recently started showing her face and personal style on her blog three short months ago. Her original aim was to blog anonymously, being the shy person that she is. She realized that if she was going to discuss style, current trends, and what’s hot or not, she would have to put herself out there in the public eye.

The Clothing Line Not only is Folake a style icon in her own right, she is also the talented designer of children’s clothing line Wewe.

Wewe (pronounced weh-weh) means “little ones” in Yoruba, the language and culture of one of the three main tribes in Nigeria, West Africa. Founded in May of 2008, the eco-friendly Wewe Clothing collections are mainly aimed towards children, but also include some adult pieces.

“Wewe clothing collections are basically miniature versions of what adults are wearing today,” says Folake.

Current styles include harem pants, kimonos, and puff sleeved-blouses, all fit for children’s sizes and proportions.

The inspiration for the line comes from many different cultural backgrounds, which she identifies directly through the pieces in the collection.

No style rules Folake Kuye follows no fashion rules. She mixes and fuses prints from different countries and cultures, wears white after Labor Day, plaid on plaid, and believes that bigger is better. She not only wears many different colors, but she pairs unlikely shades with ease. Her unique style often features slouchy clothing with a relaxed, boho fit. She has an original, liberating, free style all of her own.

“As a mother of three children, I dress for comfort, but with an edge. I still manage to stay true to my style while chasing my kids around.”

The advice

“

I still manage to stay true to my style while chasing my kids around.

folake on...

Her personal style: “I’m sort of a tomboy, and albeit I have grown into a “lady”.

You can see traces of tomboy chic in my style.”

Advice to new bloggers: “Raise your hand and let people know you have arrived.”

Why she started Style Pantry: “I need a diary, a bucket of some sort, to store things I like, my finds, and my thoughts.”

Folake is often asked for advice by new up and coming fashion bloggers. Her unsurprisingly supportive response?

“I say go for it. There’s room for everyone. All styles should be respected, so stay true to yourself and don’t be intimidated by the ones before you. If anything, be inspired. Ask questions and have fun!”

See more at StylePantry.com and WeweClothing.com. www.StyleSampleMag.com

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FASHION

bold head Mixing faux fur with deep, muted shades is a recipe for a truly a bold look.

Photography: Paolo Prisco

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Bright Lights

BIG CITY Sparkle your way around the city of your choice in sequins and sumptuous textures.

Photography: Bada Song

Clothing by Emily Baldacchino

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Clothing, Emily Baldacchino. Accessories, Glebe markets. Shoes, Zu.

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Clothing, Emily Baldacchino. Shoes, Tony Bianco.

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Photography: Bada Song Stylist/Designer: Jessica Green @ Age of Intimacy Makeup: Naoki Monzen Hair Stylist: Emily Tjiong Model: Ash @ E.M.G Models

Jacket and necklace, Marie Antoniou.

Dress ,Emily Baldacchino. Shoes, RMK.

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TIPS & ADVICE

fabulous 1

FASHION 4 MARKETING TIPS

to Increase Your Site’s Exposure

By Tammy Trujillo of Fashion Hodge Podge

D

igital marketing is as essential as your branded shopping bag. When people carry your store’s shopping bag around the city, it gives your store exposure. Online marketing does the same for you, but on a larger scale and, of course, digitally. Essentially, online marketing is a necessity for any fashion brand to reach its consumer. Whether it be via email, website, contextual advertising, display ads, Twitter, Facebook, or simple organic listings in Google, with 78% of North America logging on to the Internet, it’s the place for your brand to be. You don’t have to spend a fortune or hire a big agency to get your brand website exposure online. Here are a few tips you can use to make sure your site gets exposed: Stats from http://www.internetworldstats.com/stats2.htm

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USE SEO BEST PRACTICES. Search engine optimization will not only create a better user-experience for your customers, but will also help you gain more visibility in organic search results on Google, Yahoo, and Bing.

When someone searches for your brand name, you want to make sure you show up in the listings for people to easily find your site, address, and phone number.

You can follow best practices according to Google’s Search Engine Optimization Starter Guide or just review a few tips from FashionHodgePodge.

3

CONNECT WITH YOUR CONSUMER WHERE THEY ARE. Does your customer like to connect with you via email, Facebook, or Twitter? Do they like to read your blog? Do they even know where to find you online? These are questions you should ask when starting to promote your brand.

If you use any of these marketing channels, promote them on your website and in-store as much as you can to create awareness.

If you aren’t on those channels, start creating a your own networks. For example, if you sell vintage shoes, do a Twitter search and see which people on Twitter frequently talk about vintage shoes or like vintage clothes, then start following them and making conversation.

Overall, digital fashion marketing is key to grow your when they want to be connected with you. If you ping bag walking around the city with your name

2

DEVELOP BLOGGER RELATIONSHIPS. Find bloggers who are relevant to your product and start interacting with them. Forming relationships does not happen overnight. Start following and talking to bloggers via Twitter, Facebook, or commenting on their blogs.

By forming relationships, eventually you can start pitching products to them and hopefully gain some press coverage for your brand. Bloggers are becoming just as powerful as some editors, so developing their trust in your brand is essential to spreading your brand name.

4

UTILIZE GIVEAWAYS. There’s nothing like free product or discounts to attract attention to your brand and prompt consumers to react. Consider doing a product giveaway on Twitter or Facebook to gain press and foster consumer trust in your product.

If one winner loves your product, they will share with their friends and start good “word-ofmouth” for you. Some brands use “retweet this message and enter to win” or “comment on our blog and be entered to win” to reward engagement and sharing with that consumer’s network.

online presence and connect with consumers aren’t accessible online, that’s one less shopon it.

5

THINGS TO INCLUDE IN YOUR

MEDIA KIT

A media kit is a collection of basic information about your site, and is vital to letting potential advertisers and sponsors know why they should work with you. It should contain:

1//ABOUT YOUR SITE

Similar to the About page on your site, you should talk about the general purpose of your site, what you talk about, and why people are interested in what you have to say. Be sure to include a way for people to contact you.

2//YOUR TRAFFIC

Focus on the traffic you have now (no padding!), and include unique visitors, feed subscribers, total page views, and total visitors. If you are active on social sites, list how many Twitter followers, Facebook fans, Bloglovin’ followers, and YouTube subscribers you have. If you have a high Google Page Rank or Technorati and Alexa page rankings, include those.

3//YOUR READERS

Include information about your readers—demographics like age, gender, and location are important because brands want to know they can connect with their target audience through your site. If you don’t have this info, ask! A simple survey or blog post asking for responses will suffice.

4//AD SPECS AND RATES

Specs are the details about the placement and size of advertising available on your site. If you have an idea of how much advertisers are willing to pay, you have the option of publishing your rates as well.

5//PAYMENT AND POLICIES

State up front how and when you expect payment, if you won’t accept certain types of advertising, and any other requirements. This is key to preventing disagreements, and services like PayPal make it easy to create invoices.

Whether your media kit lives on a page on your site, in a linked PDF document, or as a presentation, make sure it reflects your site’s brand and helps advertisers understand why they should partner with you.

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