TREND REPORT Fall 2013
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CONTENTS
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LETTER FROM THE TEAM
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EDGY MINIMALIST
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PATTERN PLAY
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THROWING A SWANKY SOIRﾃ右
THE STYLE-ARCHITECTS TEAM
HERITAGE PREP
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KELSEY + COLBY’S WEDDING
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CONNIE + KELLY’S WEDDING
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ONE SKIRT THREE WAYS
featured wedding
featured wedding
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OUT OF OFFICE at home with christina
OUR SERVICES styling, special occasions & weddings
A LETTER FROM THE TEAM While we are sad to say goodbye to the dog days of lake walks, chilled sangria and bikini bods, we are excited to embark on our favorite season! We believe that in addition to changing leaves and lower temperatures, fall brings new beginnings- personal and professional, new opportunities to reinvent yourself and your style, and new trends to embrace. In honor of the season of “new,” it only seems right to unveil our first ever Style-Architects Trend Report. With backgrounds in styling, event planning, and editorial, our team of lifestyle gurus keeps a pulse on trends, which puts us at the forefront of the industry. We believe that style is not limited to fashion. Through this guide, we share our bits and tips with the rest of the Twin Cities by calling out our favorite fall trends and showing you ways to incorporate them into your closet, your home or through a killer dinner party. We also feature exclusive insight from our industry experts and offer a sneak peek at where it all began for us at Style-Architects! Of course, as Minnesotans, we believe the best way to buy is locally, so we’ve stayed close to our roots by concentrating on products from our favorite local stores! We hope our trend guide will whip you into the same fall frenzy we are in and inspire you to embrace the season of new – whether by embracing a new trend or throwing your first cocktail party. Cheers,
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the team CHRISTINA HOLM-SANDOK President + Creative Director
CATHERINE LOOSE
RACHELLE MAZUMDAR
Director of Fashion
NATALIE JOHNSON Stylist
EMILY KLIPP
Director of Weddings + Events
JUDITH KOSTROSKI
TIM CREAGAN
Stylist
Stylist
Stylist
Weddings + Event Coordinator
MADELINE JOHNSON
ANNA FURRER
CARLYN MCCLURE
MADDI WICHERT
MATT ERICKSON
Production Manager
Designer
Stylist
Designer
RANOSHA COFFELT Creative Support
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Pendelton Bag Roe Wolfe
BB Dakota Top Parc Boutique
HER
CHRISTINA President +
This fall, m league and anything fro sota evening
Drifter Pants Motto
Helmut Denim Jacket OPM
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Camp Thermos On Solid Ground Vin
Invitation MaeMae Paperie
RITAGE PREP
Galvanized Dear Head Prime & Polish
A HOLM-SANDOK
Creative Director
my heart has landed at the crossroads of ivy american legacy. This trend is perfect for om a casual dinner party to a cool Minneg up north, cozied up around a campfire.
Anna Baiguera Kilt Rosso Pumpz & Co.
Dareen Hakim Clutch Arafina
ntage Rentals
Holstein Reclaimed Wood Table On Solid Ground Vintage Rentals
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Wheatherly Top Arrow
Timber Table Roam
EDG
RACHELLE M
Director of W
When it com Embrace th palettes wit rics. Simplic
Invitation Beau Papier by Gateaux, Inc.
Mosaic Tray Martin Patrick3
C. Luce Dress Lily + Violet
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Tribecca Necklace Via Patina
Stuart Weitzman Heel Pumpz & Co.
GY MINIMALIST
Lacquered Table Lamp Grace Hill
MAZUMDAR
Weddings + Events
mes to my style, I believe that less is more. his sleek trend by pairing monochromatic th phenomenal textures, designs and fabcity is underrated!
Assorted Vases Jonathan Adler
Water Bottle Walker Art Center
Real Good Barstool Roam
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Playing Cards Grace Hill
Assorted Linens 窶連prﾃｨs Party and Tent Rental
PATT
CATHERINE
Director of F
Mixing patt weather. Sw baroque, me so much mo
Clover Canyon Dress Arafina
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Jerome Dreyfuss Bag Arrow
Tracy Reese Dessert Plates Target + Neiman Marcus Collection
Scarf Lily + Violet
TERN PLAY
E LOOSE
Fashion
terns doesn’t have to end with the warm witch out your summer floral prints for bold etallic and monochromatic patterns. Life is ore fun when you play with patterns!
A.L.C. Tank OPM
Clover Canyon Pants OPM
Assorted Plates Prime & Polish
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THROWING A SWANKY SOIRﾃ右
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Content Formerly in Metro Magazine Photography: Eliesa Johnson Coasters + Tasting Note Cards: Paperista Floral Design: Spruce
When summer fades, we move indoors, and backyard bashes turn into house parties. We’re not talking chips and dip, but an upgraded soirée with hand crafted cocktails, hors d’oeuvres, and a dress code that doesn’t include t-shirts and shorts. Here are our tips for throwing a cocktail party that will give you the reign of hostess with the most-est! THE GUEST LIST A well balanced guest list is one of the most important ingredients for throwing a fabulous fête. Invite a mix of couples and single friends, and make sure everyone on your list knows at least two other guests. Most importantly, be sure to invite a few friends who can talk to anyone and everyone. They will keep the conversation constant.
ON THE MENU Here’s the quick and easy for determining what and how much to serve. Accommodate everyone by providing a fifty-fifty ratio of protein to vegetarian dishes. A start time around the dinner hour implies heavy hors d’oeuvres (to be served in place of dinner). Plan on eight to 12 pieces per person depending on the size. If you start at 7:30 p.m. or later, serve light eats and plan on five pieces per guest.
LEAVE YOUR MARK Take your party to the next level with custom invitations, cocktail menus, coasters, and signage. The key is to create printed materials that complement the look and feel of the party. If you want to go above and beyond, provide your guests with little notebooks for jotting down tasting notes and others guests’ contact info.
OUTSOURCE If you’re not crazy about using your own glassware {we never suggest plastic!}, rent some. This is an inexpensive way to treat your fine wines and whiskeys with the respect they deserve. Did we mention you can return the dishes without washing them? If your home isn’t fully equipped for a room full of guests, renting linens, high-top tables, or lounge furniture is a quick fix. And to free up some time before, during, and after the soirée, consider hiring a bartender, catering some of the food, or bringing in a couple of servers so you aren’t stuck in the kitchen or restocking the bar all evening.
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BLUSHING BUZZ 2 PARTS VODKA 2 PARTS GRAPEFRUIT JUICE 1 PART ST. GERMAIN SPLASH OF UNSWEETENED CRANBERRY JUICE SHAKE AND SERVE UP WITH A CHAMPAGNE FLOAT
KELSEY + COLBY’S WEDDING Having spent countless summers vacationing in Detroit Lakes at Kelsey’s family cabin, Kelsey and Colby decided that their favorite summer getaway spot would serve as the perfect destination for their Fourth of July weekend wedding. They wanted a casual yet chic country-inspired affair with a rocking party, and that’s exactly what we delivered! Our team came up with a striking turquoise and red color palette that gave a nod to the Fourth of July without being too literal. Everything from the lush and beautiful florals to the small (yet dazzling) details were uniquely branded. Even the aquarium cake was branded to tell the story of Colby’s “frog” proposal. To ensure the party started from the time guests arrived, we suggested an East Coast style of service where guests dance before dinner service. The live band and DJ after-party kept the revelry going until sending off the newlyweds in true American fashion - lining the pavilion with sparklers! 15 Style-Architects
An extra special thank you to our fabulous vendors who helped make Kelsey and Colby’s wedding a top-notch night: Full Service Event Planning: Style-Architects Photography: Troy Kivel, Pixel Posey DJ and Lighting: Adam Welz, Prime Time DJs Band: PopLuxe Florals: Sadie’s Couture Floral Rentals: Linen Effects Draping: Avant Décor Catering: Destination Dining Mini Desserts: Cocoa & Fig Hair and Make-Up: Emily Newcomb
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CONNIE + KELLY’S WEDDING Both taking another stab at marriage, Connie and Kelly hired us to plan their beautifully romantic yet sophisticated wedding. At our initial consult, Connie had reluctantly reserved another venue for her wedding but after listening to her overall vision and taste, we couldn’t help but suggest the Calhoun Beach Club. We immediately hit the ground running and after seeing her intricate, Monique Lhuillier gown, we landed on a romantic blush and neutral palette that mirrored the detailing of her gown. We added in eclectic vintage touches, vintage ribbon and florals suspended from the ceremony backdrop, as well as a custom aisle runner that mirrored the art deco inspired paper materials and cake. Keeping with the romantic vibe, we incorporated Kelly’s hopelessly romantic proposal story on the escort card table that triggered many conversations among awed guests.
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Of course, we couldn’t have done it without our favorite industry vendors: Full Service Event Planning: Style-Architects Photography: Laura Ivanova DJ and Lighting: Adam Welz, Prime Time DJs Pianist: Sharon Planer, Pianist for Parties String Quartet: Loring String Quartet Band: Synergy Florals: Martha’s Gardens Linen and Charger Rental: Linen Effects Staging and Chair Rental: Apres Party and Tent Rental Catering: D’Amico Catering Cake: Gateaux, Inc. Paper Products: Beau Papier by Gateaux, Inc.
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ONE S three
WORK IT Joie Blouse Bumbershute // Necklace Anthropologie // Handbag Coach // Skirt Anthropologie // Bootie Banana Republic
LUNCH
Scarf Anthropologie // Striped R MartinPatrick3 // Skirt Anthr
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SKIRT ways
AFTER FIVE Alice & Olivia Sequin Jacket Bumbershute // Necklace Bumbershute // Phillip Lim Bumbershute Skirt Anthropologie // Heel Banana Republic
H DATE
Rugby Banana Republic // Watch ropologie // Flats Michael Kors
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OUT OF OFFICE at home with christina
During the beginning stage of Style-Architects, we would meet around Christina Sandok’s kitchen table. With a love for hosting {and brainstorming sessions}, Christina would have lattes and scones ready to get the creative juices flowing. Fast forward a few years and our meetings have moved from chez Sandok, to Style-Architects’ urban-chic office in the North Loop - the latte maker {and occasionally her dog} are still day-brighteners. In honor of our first trend report, we decided to go back to where it all started - Christina’s charming home in South Minneapolis.
Photo: Canary Grey Photography
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What do you love most about your home? The quirks that come along with owning an old home built in the 1920s - the creaks that the wood floor makes, the french windows that open up overlooking our front yard and the charming nooks that make for a quiet spot to devour a book (or glass of wine).
Where would you consider your “happy place” in your home? The kitchen - There is nothing I enjoy more than creating elaborate meals or fancy desserts for people I love. And lounging on our white loveseat next to the fireplace is the perfect spot to sip my morning coffee and get caught up on email.
Any style rules you live by? In general, I don’t believe there are any hard and fast rules but I do believe that your style should translate into all aspects of your lifefrom your wardrobe to your home decor to the way you host events, your personality and unique approach will leave a lasting impression.
How do you incorporate trends into your home? I am a big fan of neutrals and high contrast so the majority of our house is black, white and grey with lots of yummy texture. This palette makes it easy to add a pop of color each season. I am looking forward to adding crimson throw pillows on my white loveseat - perfect transition right into the holidays!
Where do you find inspiration for Style-Architects? My team. On a daily basis I am surrounded by some of the most talented and creative ladies in the Twin Cities. Finding inspiration is rarely a challenge in our office. And when we need a little boost, we jam out to Bob Marley.
What have you learned about yourself and life, thus far? Balance equals happiness. There was a time that I let my career define me. I spent countless hours reading books, researching and doing anything that I thought would further my career momentum. I have learned that when I make time for myself, I feel more fulfilled.
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WEDDINGS
OUR SE
Style-Architects provides a boutique event design and consulting experience focused on creating weddings that reflects our couples’ individual styles. Full Service: We take the pressure off our clients and do what we do best plan weddings from start to finish. Not only do we turn ideas into cohesive visions through our décor guidance and selections, but we’ve got it all covered, from timelines, budgets, and payment tracking to every little logistical detail. Design + Branding Services: Perfect for those not wanting full service but in need of some design hand-holding, we work with clients to identify their personal style and vision and then translate this vision into décor selections. From invitations to cake, color schemes to tablescape designs, we assist in creating our couple’s desired look and feel for their wedding. Week-of Coordination: Always sticklers for details, we provide loads of tools, resources, and our expertise to assist couples in their planning and then perform a complete audit of their plans to ensure ever little detail is in place. Then, we are on-site the entire day of the wedding, catering to clients’ needs, directing vendor traffic, managing the overall flow and timeline, and ensuring that it all falls into place beautifully.
EVENT PL
Whether a special occasion o Architects is all about creatin that capture the personality
From intimate dinners to glamorous so imaginative event design and meticulou tive team tailors each event to reflect th trates all the little details to help bring t
As a full-service event production and d of events. Not only do we plan amazin graduation parties, we have planned ev celebration. Whatever the reason for re
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ERVICES
LANNING
or a fabulous party, Styleng memorable celebrations of the host or honoree.
STYLING Offering everything from personal to editorial to professional styling, Style-Architects provides the tools and knowledge necessary for creating the perfect presentation of yourself or your brand. Editorial + Commercial: Our team specializes in styling lookbooks, print and online magazine editorials (both wardrobe and product) and various other marketing-related photo shoots. We work with businesses, boutiques and publications to ensure that all aspects are styled to perfection. Personal Styling + Special Occasion: Whether in preparation for a special event or because a nudge is needed to jumpstart a closet clean-out, we work closely with our clients so that they feel relaxed, confident and ready to take on the day in style! Visual Merchandising: Product merchandising is second nature to us. Our team offers window display styling, dress form styling, in-store signage suggestions and merchandising strategy in order to create a look that is creatively consistent with the client’s brand essence. Professional Image Consultation: Whether we’re working with an ad agency, a sales company or a networking group, our team takes a customized approach to fit each client’s needs. Our interactive and engaging workshops teach lifelong style techniques that benefit businesses and their employees for years to come.
oirees, Style-Architects offers unique, us planning services. Our collaborahe client’s special vision and orchestheir vision to life.
design firm, we embrace all types ng showers, rehearsal dinners, and vents as unique as a cancer survival evelry, we’ll make it memorable!
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