TEDx Nijmegen Magazine

ACCELERATE FROM AGE 0 TO 110 Monday, April 8TH 2013  Stadsschouwburg de Vereeniging, Nijmegen

Follow the twitterfeed! #TEDxNijmegen

TEDx Nijmegen 2013 | 2

Contents Thousand cranes for a long life

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The edition where it all comes together

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TED Talk sessions

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Photo impression

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TED Talk sessions

10

Alfred J. Kwakhaus

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KPMG Social Media Xperience

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TED Talk sessions

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Edward Gerjuoy

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Backstage

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TED Talk sessions

18 Coverphoto Aad van Vliet

Colophon Special thanks

Graphic design

Photo editors

UMC St Radboud

Winneke de Groot

Floor Winter

Ricoh

Floor Winter

Mark Meier

Jop van der Kroef

Sietske Rozie

Coördination

Felix van Dam

Linda van Schuijlenborgh

Willem Verweijen

(Health Valley)

Copy Kronenburg Photographers

Final Editing

Aad van Vliet

Dellwyn Oseana

Mirella Boot

(HAN-Talencentrum)

Print

08:10

Thousand cranes

Jiska @ jiska Onderweg naar #tedxnijmegen voor een dag inspirerende sprekers!

for a long life Source Wikipedia TEDxNijmegen adopted the origami crane as a mascot, symbolizing longevity and good health in the race from age 0 to 110.

The thousand origami cranes were popularized through the story of Sadako Sasaki, a Japanese girl who was two years old when she was

Go to the back of the magazine for folding instructions

exposed to radiation from the atomic bombing of Hiroshima during World War II. Sasaki soon developed leukemia and, at age 12, inspired by the senbazuru legend, began making origami cranes with the goal of making one thousand.

In a popular version of the story she folded only 644 before her death; in her honor, her classmates felt sorry and agreed to complete the rest for her. In an alternate version of the story, the Hiroshima Peace Memorial Museum states that she did complete the 1000 cranes and continued past that when her wish did not come true.

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An ancient Japanese legend promises that anyone who folds a thousand origami cranes (senbazuru) will be granted a wish by a crane.

Some stories believe you are granted eternal good luck, instead of just one wish, such as long life or recovery from illness or injury. The crane in Japan is one of the mystical or holy creatures (like the dragon and the tortoise) and is said to live for a thousand years: that is why 1000 cranes are made, one for each year.

The edition where it all comes together

TEDx Nijmegen 2013 | 4

Author Wouter Wolters

Looking back on TEDxMaastricht 2012 Lucien Engelen is the first to mention that it was different. TEDxMaastricht 2011 was aimed at the perspective of the patient. After the event several people asked Lucien: what about the part of the professional? Therefore the 2012 edition was aimed at the professional. Another difference was the fact that expectations in 2012 were sky-high. Finally the last minute cancellations of three non-Radboud speakers made the 2012 a more Radboud tinted edition than foreseen.

That being said Lucien looks back on a successful TEDxMaastricht edition, which gave birth to a lot of new collaborations and connections between attendees and speakers. But also for Radboud Medical Centre as Lucien states: “It’s nice to share good ideas though let’s also do something with those ideas! All the collaborations that came out of those contacts are priceless!”

TEDxMaastricht personally brought him an extra drive to carry on with what he has started given all the positive feedback from attendees, Radboud colleagues and outside of it. The feedback that helps to convince colleagues that Radboud needs to take the next step that entails killing Lean projects and jointly reconfiguring care as a chain process instead of as a production model. A fluid process that begins at a client’s home instead of in a hospital’s reception desk and where patients are equal participants based on information, choices, involvement and comfort instead of being treated as packages that get transferred from one department to another. And finally a process that takes into account change is the only permanence in healthcare for the next decade.

It’s therefore important to show people the way, make clear what to expect and stimulate initiatives instead of regulating every step by guidelines. But above all Radboud MC is moving to chain processes because it wants to ensure that the only constant factor within healthcare remains in sight: the patient.

The story behind TEDxNijmegen 2013 “We are all in a sort of rat race, getting more stimuli than ever” Lucien says. Technology is getting cheaper, becoming more attainable every day and enabling us to enhance life ultimately. The important questions are: do we want this and when are we satisfied? Lucien therefore expects ethics to become one of the most important themes for the future. These insights reflects the three main principles behind TEDxNijmegen 2013:

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08:36

Marlies van Pelt @ marliesvanpelt

Rosalinde vd IJssel @ RosalindevdIJ

#TEDxNijmegen nu al trending topic. En

Zaal gaat bijna open. Eerste koffie op.

dat alles op fietsafstand. Zin in vandaag!

Lekker druk en warm hier. Vol verwachting klopt m’n hart. #TEDxNijmegen

1 Daring to admit that not everything can be enhanced 2 The value of creativity 3 Technology is no longer the question, people are

The challenge is to inspire people so they become participants. Therefore the line-up consists of speakers across age who inspire one another by creativity: letting you realize, in the light of Sir Ken Robinson’s message, it’s one of the most important skills for the future.

Another example is when Lucien was tipped through Twitter by European Commissioner for Digital Agenda Neelie Kroes on Eastern Monday about Hello Europe: an initiative by three young Belgians who want to place screens as big as tennis courts to connect Europeans. This way people can get to know each other but also to jointly give concerts while the string players are in Barcelona and players of the drum sections are in Amsterdam.

TEDxNijmegen 2014 and beyond Asking Lucien when he is done with TEDxNijmegen he points out that a next TEDxNijmegen depends on whether the format still lives up to its needs. Though he promises he keeps organizing conferences as long as they prove beneficial to the needed change. Personally he isn’t done before he made a difference in patient care and this is embedded in science and education.

In last year’s edition of the TEDxMaastricht live-magazine Lucien told me he expects to die of cancer, like his parents, before he turns 65. This year he admits he falls short when it comes to enhancing his own life, in terms of eating healthy and doing workouts. Then again, in the light of Gerjuoy talk, doing in life what he finds most important gives him energy. Regarding this: if are you inspired by Lucien and his team then do something in return by twittering (since he has quit email) your stories and examples of a healthy lifestyle to ensure yourself of many more events to come.

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Being curious for how a line-up arises, Lucien answers “usually it appears the best ideas for a talk arise from a conversation at a table that isn’t primarily about TEDxNijmegen”. Like when Lucien was talking to Marcel Olde Rikkert (Professor Geriatrics at Radboud University) about the biggest challenges and themes in his field. Olde Rikkert told about how he took a sabbatical and attended a lecture by the 95 year old Edward Gerjuoy (emeritus Physics Professor). For the first time in many years Olde-Rikkert remained seated after the lecture,

blown away by his insights. Where we generally think everything stops when you get old, Gerjuoy proved the complete opposite.

08:36

Lizette Engelen @ liZengelen Herman van Veen on stage

TED Talk sessions Authors Authors Authors Authors

by guitar play: #unicef

Michiel Rutjes Anke Murillo-Oosterwijk Renske Visscher Karin van Haren

Herman van Veen On a journey from 0 to 110 the day started with children and Herman van Veen was here to remind us the importance of our children’s well-being. Not only is he a renowned artist but he is also a passionate ambassador for children’s rights.

TEDx Nijmegen 2013 | 6

#TEDxNijmegen, beautifully accompanied

In song and word, Herman van Veen made a plea to watch over our children more carefully, because children’s rights are violated every day.

And not only in developing countries or in wars, also still in the Netherlands.

Of course it’s our moral duty to be good to our children, but what’s there to be gained by it?

“If the children are doing well, then so is the world”.“Who clipped your wings before you ever sailed the sky?”. A sentence from the beautiful final song tells us how fragile the position of the child is. But it also leaves to the imagination what can happen when we take our responsibility towards children and by that ensure a better future for everyone.

Lowie van Gorp The story of how Lowie van Gorp lost his daughter Guusje to cancer is incredibly touching. The story is special, because Guusje was special. Through her death, and her father’s blogging, she became a token of hope for many, an anchor, and an example.

She was something born purely out of love for a smart and creative, but very sick girl. And in a world that is really conquered by beasts. At least, sometimes it seems that way. Especially when we hear a North Korean newscaster, with a voice more powerful than the actual nuclear missile, threatening the death of many people.

There we have it, on two sides of the spectrum, hate and love. Everyone knows hate, and every-

one knows love. Somehow, they live symbiotically in our minds.

It was heart-warming to hear Lowie speak and to see love prevail. Guusje’s story has valuable meaning to everyone, regardless of the degree to which you can personally relate - a sentiment of which caregivers should definitely get reminded sometimes. Caregivers unavoidably experience tendencies to see a patient merely as a number, a casus, a diagnosis, a treatment, and a vessel of disease to cure. Doctors have to work that way to keep from emotional attachment. Therefore they might find themselves floating somewhere in the middle of the hatelove spectrum, in a state of emotional unavailability or flatness - a state in which the love is there, but cannot reach the surface. Lowie has the answer.

Caregivers must realise that a patient’s life belongs to the patient. Caregivers can help to keep patients out of an emotional imprisonment, simply by giving them control over their lives.

Be aware of this at every stage of the hospitalization. Even though a patient is medically a helpless case, she does not have to feel helpless. Even the smallest thing, like giving her parents a diploma for their injection-exam, can help them feel empowered and independent.

09:53

Hanneke van Stokkom @ HannekevS Wendy Sue Swanson over het belang van nieuwe interactieve manieren van communiceren #TEDXNijmegen

Tamara works at Jeroen Bosch Hospital, but after today her philosophy is hopefully spread to hospitals all over the world.

Tamara Schalken If you ever need care in a hospital (again), you want Tamara Schalken to be your nurse. You can immediately see why she won the Florence Nightingale award. Tamara enters the room with a patient named Miss Peters. There is one problem: Miss Peters has not one, but three physical problems. So, she is treated by Doctor Brain, Doctor Hip and Doctor Kidney. All three doctors prescribe a different treatment. Meanwhile Miss Peters’ main concerns are on a completely different field: “ Can I walk my dog again? Can I remain living on my own? And... by the way, I don’t want to follow that healthy diet.”

The linking pin between those fields is the nurse. The nurse is like a juggler keeping all these balls in the air. When a doctor wants to become a super doctor he or she has to know everything about one disease. If a nurse wants to become a super nurse he or she has to know a bit about everything.” So please fellow nurses: Get out of your comfort zone and start to get educated and specialized in everything.”

Social media gives us the opportunity to learn from the people around us - from the old ones, who are wrinkled and wise but also from the young ones. As a mom, Wendy Sue Swanson experienced herself how much you can learn from your children. They teach us how to behave or not, and how to enjoy the preparation for a vacation more that the vacation itself.

Doctors can also learn a lot from the people and patients around them, by listening to them when they are online. Roughly 80% of the people in the USA first go to Google when they are concerned about something in their body. And they do not find a doctor online to answer their questions or to comment on blogs.

Doctor Swanson is convinced that online communication will not replace the one-to-one hands-on medicine in the office. But it can be a valuable addition.

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What got to me is when Lowie said the following, talking about Guusje’s passing: “we loved her so much we could let her go”. And really, caregivers should have a similar kind of love for their patients. Because in a world of heartache, they can make a patient feel empowered, independent and free.

Wendy sue Swanson As a mom of two toddlers I was looking forward to the presentation of Wendy Sue Swanson. She believes that a growing community of online physicians can empower parents and patients to make informed decisions based on science. I wanted to learn about the way parents and doctors can cooperate in taking care of children.

And there she is: on the red spot, in a pink dress. And she is talking to us as a mother, a daughter, a doctor and a patient. And she is pleading for the use of novel communication tools, like social media. As a doctor to broadcast the latest discoveries and medical insights and to comment for instance on blogs about the sight effects of vaccines; as a daughter to get informed about her mother’s disease; as a patient to get insight in her own medical files and to get access to research paid by tax money; and as a mum to learn how to take care of her children.

TEDx Nijmegen 2013 | 8

Photo impression

10:13

Loes Verhoeven @ LoesjeV Pfff, stil van @ePatientDave Tom Heerschop #TEDxNijmegen

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11:50

Marlice van de Werff @ marliceme Roken is dodelijk! Stop de tabakslobby

TED Talk sessions

en verkoop van kanker. Indrukwekkende performance van Pauline Dekker & Wanda de Kanter #TEDxNijmegen

Author Karin van Haren Author Frank Geene Author Karin Oost

TEDx Nijmegen 2013 | 10

Sijbrand de Jong Where is the patient in this story? Where is the connection with life - besides the fact that we are all made of electrons and protons since our body consists of molecules?

Sijbrand de Jong was invited to TEDxNijmegen to explain the impact of the discovery of the Higgs particle for healthcare. To do so, Sijbrand uses a metaphor. With rolled up trousers he imagines he is on the beach (the stage) and that we (the audience) are the sea. Suddenly, someone in the audience starts screaming for help!

Sijbrand wants to rescue her and starts his Baywatch act by running and swimming to her “as fast as he can”, in a direct line. However, the direct line is not the fastest path, since you can move faster over sand than over water. You should first walk a longer path over the beach to make sure that you have the shortest line in the sea.

The beach story refers to the way light travels through air and water. Sijbrand uses an aquarium and a green light beamer to demonstrate that “the weight of wet light is more than dry light” referring to Einstein’s famous formula E=mc2.

I am not sure if I have really understood his complicated research about particles, waves and energy. But what I will keep in mind is the application for healthcare. Sijbrand’s experiments in CERN contribute to our understanding of the interaction of radiation with matter. This way we can learn how to decrease the damage done in healthy tissue by radiation before it hits the target (e.g. the cancer). Another application is the development of colour X-ray, which makes a coloured picture of your organs.

Luckily, the drowning lady in the audience does not need any X-rays or radiation therapy. In the

end, Sijbrand de Jong rescues her by using the fastest and not the shortest path.

Michiel Muller You have to accept uncertainty, leave safe choices, stop running around in circles and show decisiveness. That is the major point of Michiel Muller at TEDxNijmegen. Do what you want to do, and then see the possibilities, and grow!

Michiel Muller calls himself ‘a serial entrepreneur’ and has reason to do so. Together with his business partner Marc Schröder he launched multiple successful companies, including Route Mobiel (road service), Bieden en Wonen (Bid & Live), Vault79 (online fashion auction) and Tango (patrol stations).

Young people have less problems with accepting uncertainty than older people, says Muller, and enjoy discovery more, like Jeroen, who accompanied Muller. Jeroen’s mother had given her son a booklet in which he could write all his

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Francine Hendriks @ integratiecoach Session 2 #TEDxNijmegen Sijbrand de Jong met Jeroen, inspirerend voor ondernemers. #TEDxNijmegen

ideas, to realize them when he’s older. Muller was very interested in the book… but Jeroen is not just creative, he also is an entrepreneur… and entrepreneurs are not crazy!

Pauline Dekker & Wanda de Kanter Their story is about shame. Shame to die due to smoking. ‘Smoking is your own fault’, is what their patients often hear. ‘NO!’ says De Kanter en Dekker, ‘the industry is to blame and should be ashamed.’

Someone in the coffin starts talking. It is De Kanter who together with Dekker is fighting now for years against the tobacco industries.

On a daily basis, they see patients with cancer from smoking and feel the shame their patients are carrying with them. De Kanter is acting as a patient now. A patient who once was happy but now died six months ago. De Kanter tells how her friend reacted after hearing the diagnosis: ‘What else would you have expected? You are a smoker!’

‘No,’ Dekker interrupts. Smoking is an addiction, not a free choice. The only free choice is at your first cigarette and is mostly lit at puberty in a phase where the brain is not dealing well with free choice. Dekker says to the person in the coffin, ‘You will not die in vain. ‘ ‘I will fight against the tobacco industry and the political lobby.’ The audience claps their hands out. The pulmonologists walk off the stage.

Then De Kanter is walking on the stage and presents herself as Mrs. McKenzie. She is about to unfold the marketing plans of the tobacco company. Goal is to gain as much young smokers as possible. The dark side of the success of the company is that so many clients die, so the company is in need for replacement smokers.

The Third World Countries are presented as a unique growth market. For there are no marketing restrictions, so they can start really young. In countries where marketing restrictions reduce the opportunities effort, a lobby should be put in.

‘Tell the liberal parties that smoking is a free choice. Create doubt with telling stories about grandfathers who smoked daily and despite that got really old.’

Dekker interrupts that marketing talk. She shouts at the audience: ‘STOP NOW! One in four smokers dies before the age of 65. Let our children grow up in a future free of tobacco.’

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Standing next to a white coffin, Dekker tells horrible facts about COPD and lung cancer, the most important diseases caused by smoking, the diagnose and the horrifying death. She answers out loud why there are hardly any patient groups for lung cancer and COPD. ‘Not because they die sooner than they could get organized, but especially because patients are ashamed of dying due to smoking. They are being told that they invited the cancer themselves by smoking.’

And return. Dekker is now dressed as a representative of the tobacco industry behind the now closed coffin and is giving a speech at the annual stock meeting. She is treating the audience, despite the crisis, with astonishing results. The stocks have grown! At that moment, the audience is terrified by big explosions. One second later thousands of money bills are twirling down on the audience.

Alfred J. Kwakhaus

TEDx Nijmegen 2013 | 12

Author Marloes de Vink

On the TedxNijmegen event professor Melvin Samsom, chairman of the Executive Board of Radboud University Medical Centre, and Herman van Veen, chairman of the Herman van Veen Stiftung, signed a Letter of Intention.

Both parties will investigate the possibilities to establish a Alfred J. Kwakhaus.

This project aims to offer a place for children and their families which are in a difficult medical situation. The idea is to built 18 houses

which are also suitable for disabled children, and have all the possibilities and medical care which is needed.

Radboud University Medical Centre has the ambition to realise participatory and personalized healthcare and supports innovative projects like this Alfred J. Kwakhaus.

KPMG Social Media Xperience Author Ewiene Smits & Jan de Boer KPMG Social Media Xperience Specially designed for the TEDx Nijmegen event

and can serve as a reference and inspiration for patients, professionals, researchers, and anyone who has ideas and wants to convert them into action.

This Social Media Xperience is made possible by DNA Labs, the Data & Analytics team of KPMG Advisory.

The simplicity of the tool invites you to play with the ‘bubbles’, a quick insight into the most common words spoken during TEDxNijmegen.

The introduction of five positions ensures an enrichment of the discussion on various topics.

Pressing questions, innovative solutions and coherence can be visualized with keywords:’’ The Power of the Crowd’’.

The real-time collection of this information during the TEDTalks ensures visitors can see, in a clear way, what the world is talking about and what ideas we all have. The data is filtered per position, with additional data such as numbers and an interactive timeline where everyone can closely follow the emergence and disappearance of specific words from the top 35. With simple keywords, the sentiment and opinions are displayed. Anyone can join the Twitter conversation by clicking on a specific ‘bubble’ and see which tweets are attached to that particular word.

With the help of this tool, an extra dimension to the concept of “ideas worth spreading” is added. All data will be available after the event

This visual and social media experience is powered by DNA Labs, the Data & Analytics team within KPMG Advisory.

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TEDx is unique in “ideas worth spreading”.

Besides real stories, the most modern communication technology is used to spread the ideas worldwide. Especially for TEDxNijmegen, the Social Media Xperience is brought to life.

Relevant twitter posts of this event are collected in a unique way, enriched and visualized in an interactive tool for the user. The results are in realtime and give the opinions of all parties, such as healthcare professionals, researchers, government and interested attendees.

13:40

Tamara Verhagen @ temverhagen

TED Talk sessions

From medical evolution to medical revolution with @ jackandraka #tedxnijmegende Kanter #TEDxNijmegen

TEDx Nijmegen 2013 | 14

Author Wouter Wolters

Jack Andraka When you grow up with Google and Wikipedia in your blood it’s no wonder that at some point in your life you come up with an idea inspired by it. Though when you put that idea into action and create a method, which makes the detection of pancreatic, ovarian, and lung cancer 90% accurate, 168x faster, 400x more sensitive and 26.000x less expensive, then you have someone with a revolutionary story.

When you realize next that the inventor is a 16 years old boy called Jack Andraka who recently had dinner with Obama, you are nothing less than a boy wonder and deserve nothing less than a spot at the TEDxNijmegen stage.

And so he talks like an experienced speaker about the crisis in medicine called stagnation, a stagnation that is worsened by the fact of diseases mutating and getting more difficult and expensive to diagnose. This incrementalism is becoming the worst enemy of innovation. His own experience with the stagnation in medicine is when his uncle died of cancer. Therefore, Andraka pleas to revolutionize medical technology by moving from a symptoms-based diagnostics system to a molecular diagnostics system, since this is far more accurate. He also pleas to ignore the medical system at times, just because the traditional medical system sometimes is too slow.

The experience with his uncle and the stagnation in medicine inspired Jack Andraka to work out his idea with the help of Google and Wikipedia. Next he contacted numerous professors at Johns Hopkins University and the National Institutes of Health about his plan.

After getting nothing but rejections and nearly giving up, he finally got a positive reply from a professor of the Johns Hopkins School of Medicine. In 2012 Jack became the grand prize winner of the Intel Science Fair and was awarded the Gordon Moore Award. Up till now he won a total award of $100,000 for his groundbreaking detection method. Currently Andraka together with companies is trying to develop an over-the-counter test, making his method even more attainable.

In the light of Michiel Mullers talk and Sir Ken Robinson Talk, Jack Andraka is a living example of the importance of cultivating creativity within school systems and proves we have all the more reason to nourish young entrepreneurs.

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Edward Gerjuoy: 94 is no age to retire Author Jeroen Balemans

TEDx Nijmegen 2013 | 16

Edward Gerjuoy Accelerating from age 0 to 110. It’s the theme of TedXNijmegen 2013, and it’s exactly what Edward Gerjuoy has been doing since he was born in 1918 in New York City..

Next month, emeritus physics professor Gerjuoy hopes to reach the respectable age of 95.

In 1982, when he was 64, Gerjuoy took early retirement. Has he been taking it easy for the last 30 years? Not exactly. Gerjuoy has worked his whole life, still does, and will continue to do so as long as possible. Tirelessly and with joy.

Edward Gerjuoy earned a Ph.D. in philosophy and theoretical physics in 1942. His thesis advisor was the famous J. Robert Oppenheimer. Unlike most of Oppenheimer’s students, Gerjuoy didn’t work on the nuclear bomb in Los Alamos. Instead he spent the last years of World War II doing anti submarine and warfare research. After the war he embarked on the academic career he had hoped for since his youth, eventually becoming a professor in theoretical physics at the University of Pittsburgh.

There, he retired in 1982. But he didn’t downshift into a lower gear. His university gave him the title of emeritus professor, enabling him to continue his research, write papers, and talk at conferences. Having earned a law degree in 1977, Gerjuoy also started a career in the field of environmental protection. In 2003, Gerjuoy decided to spend more time again in his office at the University of Pittsburgh. Despite his age of 85, he ventured into a new field of theoretical physics, called quantum computing information. To his own surprise, Gerjuoy managed to publish 6 articles on his new subject, 2 of which were solely authored by him.

Many people ask Gerjuoy what attributes to the fact that at the age of 94 he is still able to function so well. He is still walking without a cane, still lives independently in his own apartment, and is still able and willing to give talks like the one he has given to us at TedX Nijmegen.

According to Gerjuoy, the only correct answer is good luck. He just happens to have genes that didn’t earn him cancer, diabetes, multiple sclerosis, Alzheimer, or any of the other diseases of old age.

Gerjuoy admits that the way he has lived his life may have contributed as well. He has never smoked, and for many years he walked staircases instead of taking elevators.

And last but of course not least: he is certain that this intellectual activity keeps him cheerful and relatively young.

So as long as Edward Gerjuoy is able to, he will continue pretending that he´s not aging, even though he knows he is. Gerjuoy hopes to be speaking to all of us again 10 years from now.

We sincerely hope the same!

Backstage

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TED Talk sessions

TEDx Nijmegen 2013 | 18

Author Karin van Haren Author Nadia Ceratto Author Marije Elderenbosch

Amy Robinsons Yesterday during the Tweetup I spoke to Amy Robinson and asked her what she wanted the audience to remember from her talk. Here’s her answer and your take-home message: “The brain is a very complicated thing. You can however help us to fasten up the process of understanding as a non-scientist by joining EyeWire.” EyeWire is a game to map neural networks. Anyone can play, and you don’t need a scientific background. So, stop reading this blog and watch the video, which demonstrates how you can play the game.

to the project. The EyeWire project is only 5 months old and has attracted already a lot of game players including a 15 year old boy from Bulgaria. And there is a lot more potential in the crowd since on average we spent 3 hours per week on gaming. If EyeWire would be one of those games, we contribute to science the same time. Amy: “Having fun while doing science”.

Bertalan Meskò Bertalan (Berci) is a geek.

He is a medical futurist who started from being a project leader of ’personalised medicine through genomics’ at the Center for Clinical Genomics and Personalised Medicine at the University of Debrecen.

His peculiar skill: he was able to filter online his medical knowledge and create a medical network that could help the community crowdsourcing medical questions.

Bertalan Mesko, MD, PhD graduated from the University of Debrecen, Medical School and Health Science center. He obtained a Weszprémy Award as a medical doctor in 2009 and finished his PhD in the field of clinical genomics focusing on pharmacogenomic applications of autoimmune conditions in 2012 summa cum laude.

During her lecture she explains that it takes a neuroscientist around 50 hours to map one cell, one neuron. And there are more than 80 billion neurons in one human brain. To complete the map of our brain they are looking for help to accelerate this process by crowd sourcing. Amy is asking us, citizen scientists, to contribute

He is the author of the multiple award-winning medical blog Scienceroll.com and the founder and lecturer of the Social Media in Medicine on/ offline university credit course which is the first of its kind worldwide.

His remarkable invention, called Webicina.com, is the first online service that has a very ambitious goal: to curate the medical and healthrelated social media resources without charg-

ing fees to patients and medical professionals surfing the internet.

His story starts with an example: his own Twitter account where he spreads the word on topics related to social media in healthcare, but also on everything that is related to technology. The example is the Conan O’Brien experience of challenging doctors’ communication online by using twitter as a source of information and comments from specialists after posting a photo of a mole.

What we see in internet is that we have many ePatients online presenting and sharing information and resources, thereby helping others

We need to encourage medical doctors and physicians to use the social media much more and be more present on the internet.

How? Berci has some ideas: 1) he says that social media must be ’curated’ through crowdsourcing 2) digital literacy must be in the medical curricula, e.g. via more summer courses on social media The final medical futurist vision: a stable relationship of mutual trust between doctors and patients with social media resources filling the void between patients and doctors where and if needed!!

Webicina website: http://www.pageglance. com/webicinina.com

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Crisis is around us, tackling religion, politics, marketing and, of course, healthcare.

Crisis can bring innovation both through disruptive technology and in a traditional way to communicate, too, even in medicine and clinical practice.

by spreading best practice and increasing people’s awareness of practical, medical issues.

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