Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
16/17
Palermo
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
S S
DESI GN E D BY ST U DIO STAN DARD
MANUAL
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
A logo identifies a business in its simplest form via the use of a mark or icon. The logo identifies a business or product in its simplest form — Here ‘s how it looks
Logo
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
01
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
1A
Logo
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
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S T U D I O S TA N DA R D
Usage Unum num obse facepor tiquem Romnoximum adhum, sentil ublin percepe rfinatum di forterei consilicam sent, in publisquid remum satum terfiterio, Caterte Muliuris.
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
1B
Lock-ups
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Full Lock-up
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
Marque
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S
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S
nonsedit, alit totaturandi.
Logotype
STUDIO S TA N DA R D
Usage The full lock-up is used in mainly for print collateral and for general more formal use.
Usage The marque and the logotype are mainly for digital use. The logotype will be used in the website header.
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
The choice of typeface and how you make it work with your layout, grid, colour scheme and design theme will make the difference between a good, bad and great design. —
Typography
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
02
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
2A
Typography
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Primary Typeface
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3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
Roboto ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789 Light ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
Regular ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
Bold ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
2B
Typography
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Secondary Typeface
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3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
Playfair Display ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789 Italic ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
Regular ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
Bold ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words. —
Color
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
03
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
3A
Color Usage
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
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Primary
Dark Grey
Mid Grey
Color Name: Primary
Color Name: Dark Grey
Color Name: Mid Grey
Web#: 000000
Web#: 000000
Web#: 000000
CMYK: 100%/100%/100%/100%
CMYK: 100%/100%/100%/100%
CMYK: 100%/100%/100%/100%
RGB#: 000/000/000
RGB#: 000/000/000
RGB#: 000/000/000
100%
100%
100%
80%
80%
80%
60%
60%
60%
40%
40%
40%
20%
20%
20%
Color Tints In color theory, a tint is the mixture of a color with white, which increases lightness, and a shade is the mixture of a color with black, which reduces lightness. A tone is produced either by the mixture of a color with gray, or by both tinting and shading.
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
3B
Logo Colors
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White Background
Mid Background
Dark Background
Usage The full lock-up is used in mainly for print collateral and for general more formal use.
Usage The full lock-up is used in mainly for print collateral and for general more formal use.
Usage The full lock-up is used in mainly for print collateral and for general more formal use.
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
rat. Equia si tem et harumquae et dolorio enturit rem et explique ex essunt, suntemqui consed ut delenimus aliquia simpos sum alibusci cus volupta velitio tem ium voluptibus minusandae pra doles maionec aborpos doluptae es ipsapellam, offictaque rem nonsedit, alit totaturandi.
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
The technical and typographic techniques employed to arrange and style words and numbers as they appear on a page/screen. —
Digital & Print
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
04
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
4A
Tote Bags
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
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Tote Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.
Tote Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.
Tote Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
4B
Print Design
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White Background
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
rat. Equia si tem et harumquae et dolorio enturit rem et explique ex essunt, suntemqui consed ut delenimus aliquia simpos sum alibusci cus volupta velitio tem ium voluptibus minusandae pra doles maionec aborpos doluptae es ipsapellam, offictaque rem nonsedit, alit totaturandi.
Usage The full lock-up is used in mainly for print collateral and for general more formal use.
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
White Background
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
4C
Web Design
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
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STU DIO STAN DARD
About
Work
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ARTICLE EXAMPLE
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Here goes your new digital app design‌
Article Name
Homepage Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.
Written Article Review
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
4D
App Design
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
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DAY, M O N T H 2 0 1 5
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Here goes your new digital app design‌
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First Surname
Usage The full lock-up is used in mainly for print collateral and for general more formal use.
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
When using illustration and photography to enhance the user experience, choose images that express your brand values. —
Imagery
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
05
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
5A
Photography
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
Arum rese labo. Nam, et odicimin rat. Equia si tem et harumquae et dolorio enturit rem et explique ex essunt, suntemqui consed ut delenimus aliquia simpos sum alibusci cus volupta velitio tem ium voluptibus minusandae pra doles maionec aborpos doluptae es ipsapellam, offictaque rem nonsedit, alit totaturandi.
Usage Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.
Usage Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.
Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography
5B
Image Effects
Arum rese labo. Nam, et odicimin rat. Equia si tem et harumquae
3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print
4C. Website 4D. App Design 5A. Photography 5B. Image Effects
A
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B
C
A. Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.
B. Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.
C. Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.
S S
DESI GN E D BY ST U DIO STAN DARD Address Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom
Online info@yourbrand.com www.yourbrand.com twitter.com/you facebook.com/you
Phone T. 00.000.000.0000 F. 00.000.000.0000