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Learning Team Assignment Marketing Plan Final Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Use the Marketing Plan Outline listed on the student website as a guide. Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Address the following information in your paper:
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• Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product or service. • Analyze the effect of channel management decisions on the marketing of your selected product or service. • Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. • Develop a budget for your plan. • Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.
Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan Paper. Format your paper and presentation consistent with APA guidelines.
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