MARKETING & PR | DECLARE YOUR INDEPENDENCE
Hacienda de San Antonio, Colima, Mexico
SPREADING THE WORD P R C O M M U N I C AT I O N S
• Strategic messaging in consumer and trade press through the regular creation and distribution of press releases to international media
Small Luxury Hotels of the World™ has a dedicated team of public relations professionals who, through an integrated global communications plan, are responsible for raising the awareness of the brand amongst high-end consumers and travel agents. With in-house PR teams in New York, London and Singapore as well as working with outsourced agencies in Japan, India and China, the geographic reach and exposure of the SLH brand is extensive.
• Pitching of story angles to key luxury high-end media, with the aim of communicating the diversity of the SLH brand and its individual properties
Having an experienced team of PR professionals in our key source markets is incredibly valuable as it means that as a brand Small Luxury Hotels of the World™ has a sound understanding of the local market and the media that operates within it. In addition to the benefit of local knowledge, Small Luxury Hotels of the World’s global PR network provides your hotel with the potential to be exposed to an extensive database of international media and PR opportunities, which you may not otherwise have access to.
• Provision of a dedicated press site (www.slh.com/news.html) which serves as a reliable resource centre for international media • Provision of downloadable high-resolution images via www.slhimages.com to ensure the media have immediate access to high quality images of individual properties • Distribution of a series of monthly electronic newsletters to a continually expanding database of consumers, travel trade and media • Organisation of a series of networking events in key cities around the world, which provide hotels with the opportunity to engage with prominent journalists • Building mutually beneficial relationships with luxury high end media through regular one-to-one meetings
Our global PR strategy includes a number of core activities that are designed to directly benefit SLH hotels:
• Creating a publicity buzz through compelling and exciting competition and campaigns designed to drive traffic to slh.com and your hotels pages
• Mini-press releases for new joiners featured on slh.com's media section on the slh.com homepage
• Quarterly brand news/updates include a feature on new hotels joining in that quarter
• Facilitation of journalist familiarisation trips to SLH hotels, resulting in editorial coverage in the respective publications
All PR activity that is undertaken by Small Luxury Hotels of the World’s public relations team is designed to strengthen the SLH brand and to drive reservations.
for more information visit joinslh.com
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