DECLARE YOUR INDEPENDENCE | MARKETING & PR
TA R G E T E D M A R K E T I N G P R O G R A M M E S
B R A N D & C O - O P E R AT I V E A D V E R T I S I N G
Take advantage of being part of a global community of hotels! With over 500 hotels in the collection, Small Luxury Hotels of the World™ is able to engage in a series of marketing programmes that promote hotels by their regional location or the experiences they can offer. All hotels, where appropriate, can participate in at least one themed programme without charge.
To complement the brand advertising, Small Luxury Hotels of the World has a co-operative advertising programme that allows hotels to pay for a share of advertising space with the brand (and other hotels). This initiative is a means for hotels to penetrate quality publications on a cost effective basis. Using the power of the brand, SLH is able to negotiate significant discounts on advertising space which is not available to nonaffiliated properties.
The principal objective of the marketing programmes is to generate reservations. Rates can be booked through a dedicated section of SLH.com, all of the GDS channels and the SLH voice centres. Beautifully designed over-sized A4 brochures are produced to accompany each programme, and they are distributed to a highly targeted audience including top producing travel agents, SLH Club members and luxury brand partners. The programmes are of particular interest to the media, and the SLH PR team is closely involved in their promotion. Marketing Programmes include ‘City Sanctuaries, Gourmet, Spa, Beach Escapes, Country Retreats, Golf, Ski and Families by SLH’.
G I F T C E R T I F I C AT E S Small Luxury Hotels of the World™ Gift Certificates are available in three denominations – 100, 500 and 1000 – and in 3 currencies (GBP, USD & EUR). Accepted at any Small Luxury Hotels of the World™ property, the certificates are the ideal way of introducing new customers to the brand as well as driving incremental revenue spend during redeemed stays. SLH is also set to add experience-based vouchers to the gift-certificate portfolio.
24
for more information visit joinslh.com
THE CLUB OF SMALL LUXURY HOTELS OF THE WORLD Designed to build brand and hotel loyalty, The Club of Small Luxury Hotels of the World™ is a guest recognition programme that now has over 90,000 customers in membership. It will help you identify guests who are loyal to the brand, and respond to their unique needs. By offering tangible benefits and a highly personalised standard of service to these guests, hotels and the brand are rewarded with increased repeat business. Participation is an obligation of your membership, and you will be contractually required to deliver the core benefits whenever a Club member books through the appropriate channels. There are no costly air miles or points to pay for, and you will be rewarded with high-value reservations. Other than voice reservations, bookings made through The Club generate the highest average room rate and length of stay. In addition, Club members spend more on spas, food and beverage and other incidentals than non-loyal guests.