Brand on.JD.Jul ia na .K r is.Leo .Matt.M ike.
M
C
A
TRANSFORMATIVE EXPERIENCE
TRANSFORMATION
TRANSFORMATION
TRANSFORMATION
Progression Form Relationships
Engage potential targets
Increase Visitation
Build Awareness
FIRSTHAND E XPE R I E N C E
growing older
growing up
“Always an idealistic generation, they are beginning to question where they’ve been and where they’re going. The work-life balance, for these introspective, questioning Boomers, will also include the search for meaning.”
A LWAY S
EVOLVI N G
“Always an idealistic generation, they are beginning to question where they’ve been and where they’re going. The work-life balance, for these introspective, questioning Boomers, will also include the search for meaning.”
A LWAY S
EVOLVI N G
- Lynne Lancaster, When Generations Collide -
“Always an idealistic generation, they are beginning to question where they’ve been and where they’re going. The work-life balance, for these introspective, questioning Boomers, will also include the search for meaning.”
A LWAY S
EVOLVI N G
PA S S I N G T H E I R
LEGACY ON
THE
ESSENCE
OF ALI AND THE CENTER
If you can force your heart and ner ve and sinew To ser ve your turn long after they are gone,
And so hold on when there is nothing in you Except the Will which says to them: "Hold on";
If you can force your heart and ner ve and sinew To ser ve your turn long after they are gone,
And so hold on when there is nothing in you Except the Will which says to them: "Hold on";
Yours is the Earth and ever ything that's in it, And - which is more - you'll be a Man my son!
Appreciate the ability to be who you are.
“At that point, he really became a cause, a symbol, a sign of something much larger than himself.�
- Dick Schaap -
S TA N D F O R
S OM ETHI N G .
DRIVE TO
W EB
Dublin, Ireland Nice, France Melbourne, Australia Montreal, Quebec Kingston, Jamaica London, England Seoul, South Korea Kumasi, Ghana Mexico City, Mexico Amsterdam, The Netherlands Johannesburg, South Africa Kigali, Rwanda Dacca, Bangladesh
Advisory Board Lonnie Ali Dick Ebersol Vartan Gregorian Sean McManus Seth Abraham Sean Combs Bob Costas Billy Crystal Mario Cuomo Diane Sawyer
Dennis Swanson David Robinson Larry King Homer Cablish Quincy Jones Robin Williams Tavis Smiley Maya Angelou John Schnatter Howard Bingham
Gala Attendees Derek Anderson R. Prophet Matthew Whitaker Myrtle Potter Jerrold Perenchio Bono Angelina Jolie Anthony Pratt
Jim Carey Will Smith Samuel L. Jackson James Taylor Darius Rucker Evander Holyfield Jimmy Carter Laila Ali Stedman Graham Kathleen Battle
Wynonna Judd Kris Kristofferson Bill Clinton Brad Pitt Lennox Lewis Celine Dion Ik-Joong Kang Kofi Annan
Speakers Erik Weihenmayer Rev. Calvin Butts Wendy Kopp Larry Brilliant Herbie Hancock Nancy Brinker “Magic� Johnson Carlos Slim Helu Neelie Kroes Oscar Pistorius
Alexis Sinduhije Muhammad Yunus
Progression Form Relationships
Engage potential targets
Increase Visitation
Build Awareness
$27,000 - Web Video Video and Adsand $27,000 - Web
Ads
$23,000 - Website Design Design $23,000 - Website $17,000 - Floor Projection $17,000 - Floor Projection $12,000 - Awards Show $12,000 - Awards
Show $8,000 - Splash Pages Pages $8,000 - Splash $7,000 - Digital Guestbook $7,000 - Digital Guestbook $4,000 - Newspaper Letter Letter $4,000 - Newspaper
7%
4% 28%
8%
12%
17%
BUDGET
BREA KD OW N
23%
S TA N D F O R
S OM ETHI N G .