impulse Welcome to Impulse. Your one-stop shop for all the latest and greatest in gadgets, gizmos and gear. Compiled by staff writer Erik Stordahl, Impulse provides you with what’s currently hot on the market. This week we saddle up for a ride to Levi’s as we tour the jean makers based in SF and discover what they’ve got goin’ on. For more info on cool deals, like getting free shipping, hit up www.levis.com.
WATER<LESS JEANS
THE COMMUTER SERIES
Say hello to the new ‘It’ jeans. The newest in new. Why are these jeans so hot? Let us count the ways… Water<Less = Green — These jeans have saved 172 million liters of water since they’ve existed. It reduces the amount of water used in making these jeans, meaning you’re gonna look like a real environmentally-friendly dude. Just think of all the girls who will ooh and aah over a bro who’s all about saving the environment. Not much else to consider but we’ll keep going … Fashionable — They come in Skinny, Taper, Straight, Boot Cut and Relaxed … Basically, any style you can think of. Someday, there WILL be post-game press conferences after every high school game. Now, do you wanna show up wearing baggy sweat pants and your sweat-laden jersey? We didn’t think so. Shower up and put on a nice shirt and a pair of Water<Less jeans and you’ll probably get more questions about your clothes than you will about the game. They come in a plethora of colors and purposes. It’s hard not to pick up at least a few pair for different occasions (school, work, weekend). Affordable — Last we checked, you can find a pair of these for only $48. Now that’s a steal! Consider that these will last for a good while, a wise investment for any mom who wants to make sure her kids’ clothes get plenty of mileage. After all, who wants to make repeated trips back to the mall? Because they’re so durable, it couldn’t hurt to open the wallet a little more and get a couple pair with a little extra pizazz. Because if there’s anything we at SportStars have learned in the fashion world, it’s pizazz = primo.
For those of you without a car (like yours truly), chances are you’ll need a bike to go to and fro work, friends’ places, hangout spots, the big game, you get the idea. Then it makes sense to wear jeans that were meant specifically for riding. The Commuter series is your ticket to ride in comfort and style. Utility Waistband — No place to store your U-Lock? No matter! With The Commuter jeans, the elastic utility waistband gives a home for your precious metal security guard. It also has a higher back rise for more coverage. Stretch Mobility — Jeans are annoying when it comes to riding. The fabric can be too tight and rigid to allow for a comfortable stroll in the park, or biking in a hurry during rush hour. The Commuter Series has stretch mobility so whether you’re pedaling uphill in the sweltering heat or navigating through a torrential downpour, you’ll feel like a million bucks. 3M Reflectivity — There’s enough brightness on the interior cuff of these jeans that it provides the visibility of 500 candles. Literally, Seriously, there’s no way we could make that up. Remember, we’re sports folk. What do we look like? Nano-techy scientists? Speaking of nano… Nanonspehere Technology & Sanitized Brand Technology — It’s too much to type out those previous two titles again (they don’t pay us enough), so we’ll just call them “cool jean things” for now. The fabric on these jeans are water resistant, dirt repellant, durable, protective and odor-defending. Seriously, who spends this much time manufacturing jeans? They’ve just about thought of everything. Now, if only they found a way to make these jeans come with a built-in robot who will do your homework, laundry and chores all in a nanosecond. Some day. … Until then, grab a pair of The Commuter Series and enjoy the ride!
OTHER THINGS! What’s crazy is that we haven’t even scratched the surface on everything Levi’s has to offer. Don’t forget that Levi’s has more than just jeans. They’re loaded with jackets, dressier pants, cords, sweaters, outdoorsy clothes, belts (hang on, fingers need rest from typing), suspenders, tote bags, messenger bags, wallets and scarves. We’re sure you’re saving up for a new car or house, but we won’t blame you if you end up blowing all your nest egg on a shopping spree at the Levi’s store.
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SportStars™
September 22, 2011
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