SPONSOR & EXHIBITOR PROSPECTUS
march 27-30, 2017 sacramento convention center
The NASC Sports Event Symposium is the annual meeting of the National Association of Sports Commissions (NASC), the non-profit 501(c)3 trade association for the sport tourism industry in the United States. Hundreds of sport tourism professionals and industry partners gather to exchange time, resources, strategies, solutions, and more. The Symposium features dozens of authentic education sessions, countless networking opportunities, and business development appointments in the NASC Sports Marketplace, all to help our members produce measurable ROI for their organization, elevate their sports events, and improve the quality of life in their destinations. Directly connect with your target audience through a fully integrated marketing and promotional platform designed to help achieve specific business objectives and produce measurable results. The NASC assists sponsors in designing a winning game plan by utilizing specific marketing and promotional assets – before, during, and after the Symposium.* *All activation components not specifically outlined in sponsorship descriptions are the expense of the sponsor, including any shipping costs, and must be met with NASC approval.
GET IN THE GAME 91%
of attendees agree that the Symposium meets or exceeds their expectations
98%
of attendees would recommend the Symposium to a colleague
97%
of 2016 attendees plan to attend the Symposium in 2017
Contact Lori Gamble, Associate Executive Director, to develop your customized sponsorship package at Lori@SportsCommissions.org or 513.842.8309. Visit www.SportsCommissions.org/Symposium for more information on the NASC Sports Event Symposium.
SCHEDULE *Subject to change.
Sunday, March 26 Noon – 2:00 p.m. 4:00 p.m. – 6:00 p.m.
Monday, March 27
7:00 a.m. – 10:00 a.m.
8:00 a.m. – 5:00 p.m. 11:00 a.m. – 3:00 p.m. 3:30 p.m. – 5:00 p.m. 6:00 pm. – 7:30 p.m. 8:00 p.m. – 9:30 p.m.
Tuesday, March 28
8:00 a.m. – 7:00 p.m. 9:00 a.m. – 10:30 a.m. 10:45 a.m. – 11:45 a.m. Noon – 1:30 p.m. 2:00 p.m. – 4:30 p.m. 5:00 p.m. – 6:30 p.m. 7:00 p.m. – 10:00 p.m.
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Volunteer Training Board of Directors Meeting NASC Sports Legacy Fund Community Service Project Registration/NASC Member Services CSEE Spring 2017 Course CSEE Shindig Board and Former Chairmen Dinner New Member Networking Registration/NASC Member Services Opening Ceremony Education Sessions Keynote Luncheon NASC Sports Marketplace Appointments Sponsor and Exhibitor Social Opening Party
25th Annual NASC Sports Event Symposium
Wednesday, March 29 8:00 a.m. – 7:00 p.m. 8:00 a.m. – 9:15 a.m. 9:30 a.m. – 11:30 a.m. 11:45 a.m. – 1:00 p.m. 1:15 p.m. – 3:15 p.m. 3:30 p.m. – 5:00 p.m. 5:00 p.m. – 6:00 p.m. 6:00 p.m. – 11:59 p.m.
Thursday, March 30
8:00 a.m. – 5:00 p.m. 9:00 a.m. – 10:30 a.m. 10:45 a.m. – 11:45 a.m. Noon – 2:00 p.m. 2:30 p.m. – 5:00 p.m. 7:00 p.m. – 10:00 p.m.
Registration/NASC Member Services Trends in Sport Tourism Breakfast NASC Sports Marketplace General Membership Meeting and Networking Luncheon Education Sessions NASC Sports Marketplace Appointments Happy Hour Open Night Registration/NASC Member Services NASC Sports Marketplace Appointments Education Sessions Closing Luncheon NASC Sports Marketplace Appointments Closing Party
March 27-30, 2017
Sacramento, CA
WHO ATTENDS Destinations - Sports commissions, chambers of commerce, convention and visitors bureaus (CVBs), destination marketing organizations (DMOs), facilities/venues, parks and recreation departments, and other organizations that bid on and host sports events. Event Owners - Qualified sports organizations and associations, national governing bodies (NGBs), multi-sport organizations (MSOs) and other companies that bid out and award sports events to which they own the rights. Vendors - Hotel brands, publications, housing services, insurance companies, consulting firms, universities, third parties, etc. that provide products/services to the industry.
Showcase your products and services to 1,000 sport tourism decision makers in just three short days
ATTENDEES BY JOB TITLE OR FUNCTION President/CEO – 21% Vice President/C-Level – 10% Director – 25% Manager – 38% Coordinator – 6%
ATTENDEES BY ORGANIZATION TYPE Destinations – 643 Vendors – 119 Event Owners – 183
SYMPOSIUM STATS • 1,000 serious-minded sport tourism professionals attend the NASC Symposium • 97% are decision-makers for their organization • 131,219 unique visitors to the NASC website each year • 221,848 emails distributed • 9,500 pre-scheduled business appointments
Contact Lori Gamble, to develop your customized sponsorship or exhibitor package at Lori@SportsCommissions.org or 513.842.8309
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Benefits
ELITE SPONSOR - $19,995 Closing Party Daily Refreshments and Internet Kiosks Event Owner Travel Keynote Luncheon Onsite Guide and Mobile App Opening Ceremony Registration and NASC Member Services Transportation
PREMIER SPONSOR - $14,495 Appointment Countdown Clock Event Owner Snack Cart Exhibitor and Sponsor Social General Membership Meeting and Networking Luncheon New Member Networking Rest and Recharge Lounge Sports Marketplace Aisle Signs Trends in Sport Tourism Breakfast
OFFICIAL SPONSOR - $8,495 Board and Former Chairmen’s Dinner Breakfast in Bed Convention Center Wi-Fi CSEE Shindig DJ and Daily Entertainment Education Sessions Happy Hour Hotel Room Keys Marketplace Meet-Ups Name Badges
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25th Annual NASC Sports Event Symposium
ELITE
PREMIER
OFFICIAL
2017 Membership
Registrations & Appointment Schedule
2
2
2
$100
$100
$100
Logo recognition
X
X
X
Sports Marketplace 10’ x 20’ Booth Space
X
X
Discounted registration rates for members of state associations*
Sports Marketplace 10’ x 10’ Booth Space
X
Official program advertisement
Full
Full
Full
NASC Playbook advertisement
Full
Half
Quarter
Social media mentions
4
3
2
VIP appointments
X
X
Sponsor and Exhibitor Social Tickets to function with event owners
2
2
2
Sponsor callout on name badge
X
X
X
Mic time or video (when applicable)
X
X
X
*State associations that are NASC members and sponsors may extend discounts to attendees of member organizations. Elite and Premier can extend to an unlimited number of state association members; Official can extend to a maximum of 3.
Enhancements Additional Sponsor and Exhibitor Social Tickets
$50/ticket
Dedicated pre- or post- Symposium email blast
$350/email blast
Room Drops (limited availability)
$2,500
One-time discount on NASC Playbook advertisement upgrade (on rate card prices)
50%
One-time discount on NASC web advertising
5%
Food and beverage upgrades
Market Price
Entertainment upgrades
Market Price
Additional booth space
$500/additional 10’
March 27-30, 2017
Sacramento, CA
SPONSORSHIP OPPORTUNITIES ELITE SPONSOR - $19,995 OPENING CEREMONY Increase visibility and build presence with the opportunity to reach the full Symposium audience. The Opening Ceremony is the most highly attended general session and will include the Member Awards presentation as well as the inaugural Hall of Fame induction. Sponsorship includes welcome remarks (up to 5 minutes to engage audience), logo recognition, room signage, VIP reserved seating for registered company representatives and registered clients/customers.
ACTIVATE!
• Produce high quality video message for welcome remarks • Promotional items and/or collateral in ballroom • Provide custom branded speaker gift • Raffle and/or contest
KEYNOTE LUNCHEON A professional speaker with name recognition and interest will be contracted as the keynote presenter. Sponsorship includes welcome remarks (up to 5 minutes to engage audience), logo recognition, room signage, VIP reserved seating for registered company representatives and registered clients/customers.
ACTIVATE!
• Produce high quality video message for welcome remarks • Promotional items and/or collateral in ballroom • Provide custom branded speaker gift • Raffle and/or contest • Custom-branded centerpieces or linens • Enhanced menu selections
EVENT OWNER TRAVEL Event owners may apply for travel assistance to attend the Symposium. Qualified event owners receive airfare, ground transportation, and hotel accommodations. Sponsorship of event owner travel provides exclusive access to this key attendee category and includes name recognition on travel assistance event owner registration form and logo recognition on ground transportation and in-room signage.
ACTIVATE!
• Provide one in-room amenity to all registered event owners (date selection of in-room amenity drop will be first come, first serve) • Airport welcome and ground transportation ride-alongs with up to 10 event owners participating in event owner travel program • Sponsor giveaway and/or collateral in ground transportation vehicle for event owners participating in event owner travel program • Provide selected event owners travel amenity in advance of NASC Contact Lori Gamble, to develop your customized sponsorship or exhibitor package at Lori@SportsCommissions.org or 513.842.8309
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CLOSING PARTY If you’re looking to sponsor a fun and exciting evening activity, then the Closing Party is the event for you! The Closing Party will be the last hurrah before attendees bid each other farewell. It also serves as the final networking opportunity for attendees. The sponsor of the Closing Party has the unique opportunity to entertain clients and show them a glimpse of their hospitality. Approximately 2/3rds of Symposium attendees are expected to stay in town for the Closing Party at one of Sacramento’s coolest venues, Cafeteria 15L, and attendees will be showing off their dance moves to the tunes of Northern California’s #1 party band, Pop Fiction.
ACTIVATE!
• Promotional items and/or collateral at venue • Sponsor banners/signage/gobos/lighting • Raffle and/or contest • Enhance menu selections or specialty drinks
DAILY REFRESHMENTS AND INTERNET KIOSKS Each day, light refreshments are served, including coffee, bottled water, sodas, and afternoon snacks at a convenient location in the Sacramento Convention Center. NASC provides food and beverage and internet kiosks, computers, printer, and easel signs.
ACTIVATE!
• Promotional items and/or collateral on buffet tables • Custom branded centerpieces or linens on buffet tables and/ or coffee and water stations • Enhanced menu selections
ONSITE GUIDE AND MOBILE APP The Onsite Guide and Mobile App are favorite sources for information throughout the Symposium. All key information is available in the printed onsite guide and mobile app. Sponsor receives logo recognition on the front cover of the onsite guide and full-page, four- color advertisement placement on the inside front cover. More than 1,000 printed copies of our high-quality, professionally designed onsite guide are distributed in the registration bag, and the digital version is available on the NASC website post-conference. Sponsor banner ad and Symposium banner ad rotate on the app home screen. Table tents at registration and the onsite guide will include the QR code to download the app.
ACTIVATE!
• Promotional items and/or collateral distributed in registration bag (i.e. screen cleaner, adhesive business card holder, mobile device charger) • In-program raffle and/or contest (i.e. printed scavenger hunt, word find, Sudoku, color book activity) • In-App contests are available for purchase through Mobile App vendor
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25th Annual NASC Sports Event Symposium
March 27-30, 2017
Sacramento, CA
TRANSPORTATION Provide transportation to all off-site events, including the NASC Sports Legacy Fund Community Service Project and the Opening Party. NASC provides easel signage (including directional signage to transportation pick-up/drop-off locations).
ACTIVATE! • Produce high quality video message (can be programmed to continually loop) • Promotional items and/or collateral on buses • Custom-branded bus wraps and/or seat covers • Raffle and/or contest • Sponsor’s staff may have presence in transportation pick-up areas and on buses to greet • Bottled water, soda or other beverages for attendees
REGISTRATION AND NASC MEMBER SERVICES Located in a central, high-traffic area, this is the first stop for every attendee and frequently visited throughout the Symposium. With more visibility than any other sponsored function, this opportunity is one of the sponsorships with highest recall by attendees each year. NASC provides counters, seating, tables and co-branded registration bags, designed and produced by the NASC.
ACTIVATE! • Sponsor’s staff may have presence during peak hours to help welcome attendees • Promotional items and/or collateral on tables in registration area and in registration bags • Sponsor banners/signage in registration area
*All activation components not specifically outlined in sponsorship descriptions are the expense of the sponsor, including any shipping costs, and must be met with NASC approval.
Contact Lori Gamble, to develop your customized sponsorship or exhibitor package at Lori@SportsCommissions.org or 513.842.8309
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PREMIER SPONSOR - $14,495 REST AND RECHARGE LOUNGE Attendees reenergize in the Rest and Recharge Lounge, which is located in a central, high-traffic area. NASC provides a co-branded charging locker for mobile devices and contracts massage therapists for designated hours throughout the conference. NASC will also provide the seating arrangements that include electrical outlets, table clings, and easel signage.
ACTIVATE!
• Promotional items and/or collateral on tables • Sponsor banners/signage around Rest and Recharge Lounge • Raffle and/or contest • Upgrade charging unit to include TV monitor to run high quality video message (can be programmed to continually loop) • Floor clings with custom branded message underneath massage chairs • Sponsored apparel for massage therapists
NEW MEMBER NETWORKING New members often say their closest industry friends are those whom they met the first time attending the Symposium. This private reception, held off-property, allows new NASC members and first time Symposium attendees a chance to connect with one another and meet NASC Board of Directors, past chairmen, and the Mentoring Committee. Approximately 300 attendees will mingle at Mix, a hip and sophisticated lounge in Sacramento’s expanding urban core. NASC provides the venue, food and beverage, and easel signage. Sponsor may bring their registered staff.
ACTIVATE! • • • • •
Provide welcome/promotional remarks Sponsor giveaway and/or collateral on tables Sponsor banners/signage Raffle and/or contest Enhanced menu selections
SPORTS MARKETPLACE SIGNAGE NASC Sports Marketplace Aisles are designated with numbered signage to help attendees find their way. Professionally produced and prominently displayed, these full-color and double-sided signs are visible throughout the NASC Sports Marketplace. Aisle signs will be designed and produced by the NASC and will include the sponsor logo.
ACTIVATE!
• Sponsor banners/signage in designated areas of the NASC Sports Marketplace • Floor clings *All activation components not specifically outlined in sponsorship descriptions are the expense of the sponsor, including any shipping costs, and must be met with NASC approval.
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25th Annual NASC Sports Event Symposium
March 27-30, 2017
Sacramento, CA
APPOINTMENT COUNTDOWN CLOCK The appointment countdown clock is used to help facilitate prompt transitions between NASC Sports Marketplace appointments and to gently remind attendees and exhibitors that their pre-scheduled appointment has come to an end. NASC provides the co-branded countdown clock which will be projected onto a screen visible throughout the NASC Sports Marketplace.
ACTIVATE!
• Raffle and/or contest • Promotional items and/or collateral in event owner booths • Opportunity to custom brand appointment clock sounds
EXHIBITOR AND SPONSOR SOCIAL This exclusive reception for vendor exhibitors, event owners, and sponsors offers VIPs an opportunity to network with each other before heading to the Opening Party. NASC provides 90-minute hosted bar, light appetizers, and easel signage.
ACTIVATE! • Provide welcome/promotional remarks • Promotional items and/or collateral on buffet tables • Sponsor banners/signage • Raffle and/or contest • Enhanced menu selections • Entertainment
EVENT OWNER SNACK CART Event owners spend several hours each day taking appointments during the NASC Sports Marketplace and rarely have an opportunity to grab a snack or bottle of water. Cater to your key clients and provide event owners with a much-needed refreshment. The Convention Center catering team will roam the Marketplace floor and stop at booths at the event owner’s request.
ACTIVATE! • Promotional items and/or collateral at each EO booth • Raffle and/or contest • Custom branded packaging for refreshments (i.e. coolers) • Enhanced refreshment selections or specialty drinks
Contact Lori Gamble, to develop your customized sponsorship or exhibitor package at Lori@SportsCommissions.org or 513.842.8309
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TRENDS IN SPORT TOURISM BREAKFAST Key findings and updates will be presented by industry experts during this general session. General sessions occur on the main stage and set the tone for the conference, providing attendees with thought provoking ideas to consider throughout the day. Sponsorship includes welcome remarks (up to 5 minutes to engage audience), logo recognition on screen before and after session, room signage, VIP reserved seating for registered company representatives and key customer attendees.
ACTIVATE!
• Produce high quality video message for welcome remarks • Promotional items and/or collateral in ballroom • Provide custom branded speaker gifts • Raffle and/or contest • Custom branded centerpieces or linens • Enhanced menu selections
GENERAL MEMBERSHIP MEETING AND NETWORKING LUNCHEON During the annual general membership meeting, the NASC Board of Directors conducts business required by our bylaws. Activities include presenting the secretary and financial reports, nominating committee report, and any proposed bylaws changes to all members present and eligible to vote. Attendance is encouraged and expected for all members. Sponsorship includes welcome remarks (up to 5 minutes to engage audience), logo recognition on screen before and after session, room signage, VIP reserved seating for registered company representatives and key customer attendees.
ACTIVATE! • Produce high quality video message for welcome remarks • Promotional items and/or collateral in ballroom • Provide custom branded speaker gifts • Raffle and/or contest • Custom branded centerpieces or linens • Enhanced menu selections
*All activation components not specifically outlined in sponsorship descriptions are the expense of the sponsor, including any shipping costs, and must be met with NASC approval.
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25th Annual NASC Sports Event Symposium
March 27-30, 2017
Sacramento, CA
OFFICIAL SPONSOR - $8,495 HAPPY HOUR Happy Hour in the NASC Sports Marketplace serves as the meet up location for attendees before heading out for the open evening to experience all that Sacramento has to offer. Happy Hour is a highly attended event by destinations and event owners alike and also features the close of the NASC Sports Legacy Fund Silent Auction and Raffle. NASC provides one-hour hosted bar and easel signage. Sponsor may provide welcome/ promotional remarks to happy hour attendees.
ACTIVATE! • Produce high quality video message for welcome remarks • Promotional items and/or collateral on buffet tables and bars • Sponsor banners/signage • Raffle and/or contest • Custom branded centerpieces or linens on buffet tables • Enhanced menu selections or specialty drinks
CSEE SHINDIG After a morning full of instruction and intense learning, CSEE participants will have an opportunity to unwind and relax at the beautiful Hyatt Regency Pool. This sponsorship provides the opportunity for the sponsor to interact with the most talented and engaged NASC members who are currently pursuing their CSEE credential or those who are already certified. NASC provides 90-minute hosted bar and easel signage.
ACTIVATE! • Provide welcome/promotional remarks • Promotional items and/or collateral on buffet tables • Sponsor banners/signage • Raffle and/or contest • Enhanced menu selections or specialty drinks
EDUCATION SESSIONS Increase visibility and build presence through sponsorship of NASC’s educational programming! Align your company with the topics, trends, and insights presented at one of these knowledge sessions (preferences based on a first-come, first-served basis). Sponsorship includes welcome remarks (up to 2-minute company/product promotion), introduction of speakers, logo recognition on screen before and after session, and room signage.
ACTIVATE! • Produce high quality video message for welcome remarks • Promotional items and/or collateral in education room • Provide custom branded speaker gifts • Raffle and/or contest
Contact Lori Gamble, to develop your customized sponsorship or exhibitor package at Lori@SportsCommissions.org or 513.842.8309
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MARKETPLACE MEET-UPS Meet-Ups are THE place to “meet-up” with clients and colleagues to do business when attendees do not have scheduled appointments. NASC will provide comfortable seating arrangements, table clings, and easel signage.
ACTIVATE!
• Sponsor giveaway and/or collateral on tables • Sponsor banners/signage around Meet-Ups • Raffle and/or contest
BREAKFAST IN BED Take a basic breakfast sponsorship to a whole new level! With this sponsorship, you will receive an exclusive opportunity to deliver room service to event owners who sign-up for breakfast in bed on Thursday morning. Limited to first 50 event owners who sign up for this special delivery!
ACTIVATE!
• Promotional items and/or collateral on tray • Sponsor’s staff may deliver breakfast with hotel staff for additional touchpoint • Enhanced menu selections or specialty food/drink unique to your organization • Purchase breakfast for additional event owners
HOTEL ROOM KEYS Approximately 3,000 hotel room key cards will be distributed to attendees staying at official Symposium hotels. Key card will be designed and produced by the NASC and will include the Symposium logo and your sponsor logo.
ACTIVATE! • Customized room key card holder • Table tent or mirror cling in hotel room • In-Room amenity for selected or all attendees
*All activation components not specifically outlined in sponsorship descriptions are the expense of the sponsor, including any shipping costs, and must be met with NASC approval.
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25th Annual NASC Sports Event Symposium
March 27-30, 2017
Sacramento, CA
CONVENTION CENTER WI-FI Complimentary Wi-Fi will be made available throughout the Sacramento Convention Center. Sponsorship of Wi-Fi internet access offers a unique opportunity to deliver your company’s message directly to attendees. Gain enhanced exposure through this critical channel by incorporating your brand into the NASC Sports Event Symposium internet splash page. All easel signage used throughout Sacramento Convention Center will include logo recognition as Wi-Fi sponsor.
ACTIVATE!
• Provide custom designed internet splash page • Link splash page to your website or embed a video • Raffle and/or contest
DJ AND DAILY ENTERTAINMENT Sponsor the life of the party! Music keeps attendees energized throughout the day and will be a new addition as a way to celebrate the 25th anniversary. During breaks, a DJ will entertain attendees with their favorite tunes in a central, high-traffic area. NASC provides the DJ, required A/V, and easel signage.
ACTIVATE!
• Sponsor banners/signage • Raffle and/or contest • Playlists with music unique to your destination, product or service • Mic time to welcome/make special announcements
BOARD AND FORMER CHAIRMEN’S DINNER This private event is for the NASC’s influential leadership, including the current Board of Directors, former chairmen, and committee chairs. NASC provides venue rental, dinner, drinks, and easel signage.
ACTIVATE!
• Provide welcome/promotional remarks • Promotional items and/or collateral on buffet tables • Sponsor banners/signage • Raffle and/or contest • Enhanced menu selections or specialty drinks
NAME BADGES Attendees must wear their name badge to all official Symposium functions. Your brand will be front and center with every interaction among participating executives! More than 1,000 name badges will be distributed to all attendees, staff, volunteers, speakers, media, and guests. Name badges will be designed and produced by the NASC and will be co-branded.
ACTIVATE!
• Fun customized badge ribbons/buttons/lapel pins/flair • Raffle and/or contest (i.e. golden lanyard) • Custom branded message attached to credential for up to 50 attendees in your key demographic/top prospects • Upgraded lanyard and/or name badge holder Contact Lori Gamble, to develop your customized sponsorship or exhibitor package at Lori@SportsCommissions.org or 513.842.8309
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EXHIBITORS AND PREFERRED VENDORS The Symposium offers exhibitors the chance to directly connect with your target audience during the NASC Sports Marketplace, which is the longest running reverse tradeshow in the industry, through a fully integrated marketing and promotional platform designed to help achieve specific business objectives and produce measurable results. No other programming is scheduled during NASC Sports Marketplace hours, so exhibitors will experience high traffic in addition to pre-scheduled appointments during dedicated tradeshow hours. For an additional investment, vendors who want extra exposure to destinations and event owners can become preferred vendors to showcase their products and services.
PREFERRED VENDOR BENEFITS - $5,995* • 10’ x 20 booth space including: 8’ Back Drape and 3’ Side Rail Drape, Booth Carpet, One (1) 6’ Skirted Table , Four (4) Folding Chairs for every table provided , One (1) Wastebasket, and One (1) ID Sign • Two (2) registrations (additional registrations $755 each) • Pre-scheduled appointments • Logo recognition on website • 50 word listing and logo in onsite guide and mobile app • One (1) Social media mention • 2 tickets to Exhibitor and Sponsor Social • Preferred vendor callout on name badge *Shipping, electricity, telephone, additional furnishings, labor, etc. are an additional fee and will be ordered directly through the NASC Symposium general services contractor.
EXHIBITOR BENEFITS - $2,995* • 10’ x 10 booth space including: 8’ Back Drape and 3’ Side Rail Drape, Booth Carpet, One (1) 6’ Skirted Table , Four (4) Folding Chairs for every table provided , One (1) Wastebasket, and One (1) ID Sign • Two (2) registrations (additional registrations $755 each) • Pre-scheduled appointments • 50 word listing in official program and mobile app • Exhibitor callout on name badge *Shipping, electricity, telephone, additional furnishings, labor, etc. are an additional fee and will be ordered directly through the NASC Symposium general services contractor.
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25th Annual NASC Sports Event Symposium
March 27-30, 2017
Sacramento, CA
ADDITIONAL OPPORTUNITIES MARKET SEGMENT MEETINGS The NASC Market Segment Meetings create an opportunity for destinations of similar market size and organization structure to conduct open and honest dialogue about matters of importance to attendees. These are advanced level discussions among serious-minded professionals in the sport tourism industry. A variety of functions can be sponsored during market segment meetings based on your areas of interest.
PRINT/DIGITAL ADVERTISING NASC Playbook
Quarterly publication mailed to each member organization. Content includes association updates, member news, and industry trends and best practices for the sport tourism industry. September 2014
Inside this issue: NASC Board of Directors Summer Retreat Recap NASC Webinars: Your Chance to Learn More About Your Industry A Look Back at the 2014 Sports Commissions Addressing Our Nation’s of the Year Inactivity Pandemic Are You Ready for a Crisis?
Register Now for the 23rd Annual NASC Symposium
®
CSEE Since its inception in 2002, CSEE has been the only certification available for experienced sport tourism professionals seeking continuing education and professional development in the field of sports tourism. The NASC staff and Professional Education Committee collaborate with Ohio University to develop course content.
WEBINARS Best Practices Webinars focus on a trend or topic that is relevant and timely. Led by industry experts, the webinars are an educational tool that present solutions for sport tourism professionals with a common theme of industry best practices for a specific issue. After 15-20 minute presentations, participants engage in Q&A sessions to get answers to tough questions and are able to take away ideas they can execute immediately. During Event Webinars, event owners share information about their organization, sport(s) and events with 50+ cities interested in learning more about what it take to host an event. Webinars are about 30 minutes with time built in for Q & A.
By Heather Petri, USA Water Polo Olympic Gold Medalist and PHIT America Ambassador
®
From an early age, being active has been a huge part of my life. NASC Sports Legacy Committee Announces I got hooked on swimming as a 2015 Beneficiary child but later took up water polo, which led me to four Olympic medals and three world NASC Celebrateschampionship its Long-Time Members victories. Sports gave me so much more than just a place to compete – it gave me a place to grow as a person. Participating on a team is a great way for young people to learn dedication, patience and resiliency. Having a goal and working with teammates to achieve it is my favorite part of competing in sports. Winning an Olympic gold medal during the 2012 Summer Olympics in London was the greatest joy of my life – and I accomplished that goal with my teammates and friends. Though very few athletes will reach this pinnacle, I feel everyone can achieve that feeling of pure joy through sports. However, not everyone is fortunate enough to be shown the importance of staying active at such a young age. We are currently in the midst of an inactivity epidemic in this country and, if we don’t act soon to reverse its effects, there will be serious long-term consequences.
Inside
If this trend is allowed to go unchecked, the results will be disastrous. Already the cost of obesity-related medical expenses is above $150 billion per year and there is serious concern that the prevalence of obesity will soon become a threat to national security.
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Memb er Aw Recor ard Wi d nners Seriou Turnout at Annou s-Mind 20 nced ed Spo 15 NASC Memb Sym rts Tou ership rism Pro posium wit Elects fessio h You Spo 2015 nals In 945 -2016 Contin ke, and We Attend NASC uing Edu ance Board Lis of Dir cation tened: Ou An Ins ectors r Certifi Curricu ider’s lum Is cat Guide Changi ion and How to Gra to Pre ng nd Ra pare for pids Major Footba ll Eve nts
In 2013, I spoke to Congressional members at “National Health Through Fitness Day” on Capitol Hill in Washington, D.C. about the rise of inactivity and the resulting health issues. The event, which is organized by the Sports and Fitness Industry Association and PHIT America, was a great success. Industry executives and celebrity athletes like me were able to sit down with more than 120 political leaders to lobby for legislation to increase physical activity in our country. During meetings with lawmakers, our discussions centered around two crucial pieces of legislation to “Get America Moving” – the Carol M. White Physical Education Program (PEP) and the Personal Health Investment Today (PHIT) Act. Courtesy of USA Water Polo
At this time, nearly 28 percent of Americans – that’s 80 million people – are completely inactive. This means they don’t participate in any physical activities at any
Your Resource for the Sports Tourism Industry
June 20
point during the year. What’s worse, this number has grown steadily over the past decade. Inactivity is a prime contributor to America’s status as the most obese country in the world. Currently, the Center for Disease Control reports 68 percent of Americans are either overweight or obese.
A fourteen-year Federal program, PEP funds a competitive grant that awards school districts and community based organizations resources to provide students with quality, innovative physical education. The PHIT Act would change current Federal tax law to allow for the use of pre-tax dollars to cover expenses related to sports, fitness and other physical activities. Both programs would be fiscally responsible as the World Health Organization estimates every $1 the U.S. invests in physical activity saves $3.20 in future medical costs. Courtesy of USA Water Polo
After the event, I was approached to become an ambassador of PHIT America, a non-profit education and advocacy organization dedicated to fighting the inactivity and obesity epidemics. After learning more, it was a slam dunk for me to get involved. Its message is to show Americans how easy it is to be fit and healthy through regular exercise and participation in sports – two things I feel strongly about.
At a time when more people are watching sports than ever before, it is our responsibility to come together and make fitness and healthy lifestyles a priority. We need to focus considerable effort and investment on making sports and fitness participation more relevant in the minds of consumers. PHIT America believes the best way to fight the inactivity crisis is through education on the importance of staying active to improve the overall health of the country. My active lifestyle has taken me so many places; from childhood swim team practice at my neighborhood pool to hearing the “Star Spangled Banner” play in London as I was awarded an Olympic gold medal – I owe so much to sports. I encourage you to think about what sports and activity have given you. I bet it’s something worth sharing. A member of the USA Water Polo National Team, Heather Petri is a four-time Olympic medalist and three-time world champion.
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NASC WEBSITE ADVERTISING
With more than 1 million page views annually, the NASC website is the place to expose your brand to sport tourism industry professionals. A limited number of 12-month banner advertisements are available.
GET IN THE GAME eNews
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NASC SPORTS LEGACY FUND
The NASC Sports Legacy Fund awards an annual grant to an organization in need in the host city of the Symposium. Originally developed by the St. Petersburg/ Clearwater Sports Commission as an equipment donation program, the Sports Legacy Fund is a way for members of the sport tourism community to make a personal and lasting impact on sports programs and initiatives that serve the underprivileged in the host community. An emphasis is placed on donations to not-for profit organizations that provide individuals, particularly at-risk youth, veterans, or physically or intellectually disabled individuals, opportunities to participate in sport and encourage healthy lifestyles.
Contact Lori Gamble, to develop your customized sponsorship or exhibitor package at Lori@SportsCommissions.org or 513.842.8309
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25th Annual NASC Sports Event Symposium
9916 Carver Rd., Suite 100 | Cincinnati, OH 45242
March 27-30, 2017
Sacramento, CA