SportBusiness Marketplace Directory 2012

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add to the fans’ enjoyment of the game and provide venues with a valuable engagement platform. At the start of the 2011/2012 English Premier League, brand new state-of-the-art digital LED boards were installed pitch-side at QPR, Wigan and Swansea. Their premium quality display has set new standards in pitch-side LED advertising and they guarantee high exposure of advertising messages through TV coverage. Sports Revolution also provide stadium LED screens within the bowl along with a fully integrated production service ensuring consistent and co-ordinated match-day programming throughout the entire stadium. In addition Sports Revolution manages static perimeter boards, experiential marketing concourse 6-sheets and A3 poster advertising across all football leagues. Digital Billboard Replacement Sports Revolution signed an exclusive agreement with Supponor to market ground-breaking digital billboard replacement advertising on pitch side boards in UK football. This technology enables global brands to advertise country specific messages via separate television feeds. It gives them the ability to think global, yet act local with their advertising working harder on

a market level. The service was launched successfully in March 2011 with The FA for a home friendly fixture against Ghana at Wembley Stadium. Online Sports Revolution has made strategic investments in fan focused sports websites. The Snack Media network has over 30 sites including the flagship site, FootballFanCast. com. The popularity of these sites is rapidly growing as fans and this network now reaches over 3.5 million sports fans every month allowing us to develop digital and mobile products that really engage them. Mobile / Social Media The advent of the smartphone means that there are more ways than ever for fans to interact with their teams. Social media has enabled fans to have a deeper connection with players, teams and other fans. Sports Revolution is working with different mobile specialists to develop a series of Fan Apps that gives clubs a chance to interact directly with their fans: anything from fans voting for their man of the match during live play to receiving advertising messages from their club and getting paid for it. For more information visit sportsrevolution.co.uk

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