JEFF HYLAND, PRESIDENT
“30 years ago I started my career on Canon Drive at this very location. It's only fitting then, that I should bring my own company to that exact same location as we celebrate 25 incredible years of leading the Los Angeles luxury real estate market. �
Jeff Hyland, President, and Rick Hilton, Chairman, celebrate Hilton & Hyland's 25th Anniversary at our new headquarters.
FOUNDERS’ LETTER
2018: IN REVIEW
MARKET SHARE
page 7
page 9
page 19
A letter from our founders,
A quick, condensed
An overview of Hilton
Rick Hilton, Chairman, and
summary of our 2018
& Hyland's unrivaled
Jeff Hyland, President,
Quarterly Reports,
performance in the $20
recapping Hilton &
showcasing our press,
Million+, $10 Million+
Hyland's incredible
events and property
and $6 Million+ luxury
performance in 2018 and
highlights from throughout
residential markets of
how we got there.
the past year.
Los Angeles.
ANN INTERNATIONAL AUDIENCES
SOCIAL NETWORK
NOTABLE PRESS
page 61
page 63
page 65
With a global audience
Our industry leading
From regular ink in the
of over 200 countries,
social network and viral
Wall Street Journal, to
and a network of over
content continues to set
local appearances on Fox
565 affiliate firms,
the standard for luxury real
11 KTLA, to international
Hilton & Hyland reaches
estate marketing. In 2018,
pickups from GQ France,
international buyers in
our network grew like
Hilton & Hyland was
ways other firms cannot.
never before.
everywhere in 2018.
SALES FIGURES
NOTABLE SALES
MARKETING FIGURES
page 35
page 41
page 55
A summary of our annual
A property by property
Hilton & Hyland provides
sales figures as the top
breakdown of Hilton &
its agents with an iconic
producing single brokerage
Hyland's record breaking
brand and industry leading
in the world, including a full
sales of 2018, including the
marketing abilities. These
list of our 56 sales priced
highest residential sale in
figures showcase not only
$10 Million and above in
the history of Los Angeles
our past performance but
the past year.
and many more.
our future strategy.
U A L. MARKET TRENDS
OUR CAUSES
OUR TEAM
page 67
page 75
page 77
2018 saw numerous
Hilton & Hyland Helping
None of our astounding
changes in the Los Angeles
Hands continued building
successes in 2018 could have
real estate market. Find out
relationships with some of
been possible without our
where we see the market
our favorite organizations
amazing roster of some 150
heading in these selections
such as Food on Foot,
top-producing, elite agents
from our weekly client
Habitat for Humanity,
and our highly skilled staff
e-newsletter.
HomeAid LA and more.
mentioned here..
5
2018 ANNUAL REPORT
Sunset Strip Estate Sunset Strip | $31,500,000 Hilton & Hyland Represented the Seller
Founders' Letter. Welcome to the 2018 Hilton & Hyland Annual Report, a celebration of our incredible achievements in the previous year.
In 2018, we saw the Los Angeles luxury market continue to perform as record breaking sales hit the books. Most notably, a confidential $110 Million transaction in Malibu broke the Playboy Mansion's previous record as the most expensive residential sale in the history of Los Angeles. Hilton & Hyland are proud to have represented the sellers of both historic transactions. As the leading luxury real estate brokerage in LA, Hilton & Hyland enjoyed a massive 43% of the $20 Million+ residential market in 2018, a slight increase from years past. We also maintained a dominant 25% market share of the $10 Million+ local residential market and 21% of the $6 Million+ local residential market respectively. Discretion continued to be our specialty as 39% of our top transactions of the year were off-market listings, with 22 of our 56 sales priced above $10 Million being sold confidentially. All of this has been made possible by not only maintaining an elite roster of the highest caliber agents in the world, but by continuing to set the standard for luxury real estate marketing and branding with the launch of our newly designed website, expansion of our global audience and interaction within our industry leading social network. We hope you will join us as we take a look back at the amazing year that was 2018.
Rick Hilton
Jeff Hyland
CHAIRMAN
PRESIDENT
7
2018: In Review. Take a quick look back through a year's worth of record-breaking sales, top stories, significant listings and company events from our Quarterly Reports.
1822 Marcheeta Pl Bird Streets | $16,950,000 Hilton & Hyland Represented the Seller
9
Holmby Hills Estate Built for Late Paramount Chief Brad Grey for Sale at $77.5 Million
A uniquely styled office in Joel Silver's PCH Malibu compound. Sold by Hilton & Hyland for $38 Million.
Hollywood Producer Joel Silver Sells Malibu Home for $38 Million
"Secret Lives of the Super Rich" featuring The Stanly House
2 Oakmont Drive. The highest sale in Brentwood of 2018. Hilton & Hyland represented the seller.
9434 Cherokee Drive. A massive $110 Million compound in Beverly Hills Post Office.
Hilton & Hyland Helping Hands Sponsors First Annual 5K for Education
719 Amalfi Dr. An authentic John Byers early California hacienda in the Pacific Palisades. Sold for $19.5 Million.
Hilton & Hyland’s Kris Zacuto Sponsors Playa Vista Fun Run for HomeAid LA
The Real Deal Los Angeles Profiles President Jeff Hyland
In Q1, we kicked things off with a bang as we proudly announced that not only were we the top individual real estate office in the nation according to RISMedia’s 2018 Power Broker Report, but The Real Deal Los Angeles also reported 25% of its "Top Luxury Brokers in Los Angeles County" belonged to Hilton & Hyland. Our significant sales of the quarter included Joel Silver's PCH mega-compound in Malibu, The Stanley House designed by Lenny Kravitz, the highest sale of the year in Brentwood and an authentic John Byers hacienda on Amalfi Rim. We also brought to the market a Beverly Hills Post Office moutaintop promontory compound with a royal pedigree for $110 Million.
11
$110 Million Malibu Beach Home Sets Los Angeles Price Record
In Q2, we officially called The Standard Oil Building on 257 North CaĂąon Drive our new home.
Two Sales North of $50 Million Topped LA’s Home-Sale Charts in May
Rooney Mara Sells Her Mid-Century Hollywood Hills Home
400 Castle Pl. A Mid-Century masterpiece by Robert Skinner AIA. Sold in Q2 by Hilton & Hyland.
1822 Marcheeta Pl. A beautiful Bird Streets modern by Paul McClean. Sold in Q2 by Hilton & Hyland.
Hilton & Hyland Hosts Panel on The Rockefellers: Art & Philosophy
Above: Le Belvedere, Bel-Air | Below: The Highest Sale in Holmby Hills of 2018, The Brad Grey Estate.
Hilton & Hyland Helping Hands Joins Forces with Habitat for Humanity
Rick Hilton Hosts Groundbreaking Event at Paradiso del Mare
In Q2, we wrapped up the highest first two quarters in our company's history, skyrocketing 10% from last year to $1.6 Billion in sales volume. We finished out Q2 with 25 sales recorded priced above $10 Million. Among them was the highest sale in the history of Los Angeles, a confidential $110 Million transaction in Malibu. Our significant sales of the quarter also included the highest sale of 2018 in Holmby Hills, the Brad Grey Estate, and the exquisitely detailed French chateau Le Belvedere in Bel-Air. It was also in Q2 that we officially moved to our brand new location on 257 North CaĂąon Drive.
13
In Holmby Hills, Prized Owlwood Estate is Back on the Market for $115 Million
The Former Danny Devito Estate. Sold off-market for $66.25 Million, the highest sale in Beverly Hills of 2018. Presenting The Enchanted Hill: $150 Million for 120 Acres in Beverly Hills
Four Hilton & Hyland Agents Rank Among the Most Influential People in LA of 2018
1110 Maytor Place. Classic Hollywood glamour by John Elgin Woolf. Sold in Q3 by Hilton & Hyland.
The Schneiman House by A. Quincy Jones, 1950. Sold in Q3 by Hilton & Hyland.
Actress Olivia Culpo Shoots at 11902 Ellice for Haute Living
Above & Below: A one of a kind 1930's Cape Dutch estate designed by noted architect, Ambrose Cramer.
Hilton & Hyland Celebrates Its 25th Anniversary with Rooftop Party
Rick and Kathy Hilton at the 13th Annual Brent Shapiro Foundation Gala
In Q3, we enjoyed an increased amount of press coverage, as our exciting new inventory was brought to the market, including such iconic estates as Sonny & Cher's Owlwood Estate, Frank LLoyd Wright's iconic The Ennis House (of Ridley Scott's Blade Runner fame) and the legendary Beverly House (once home to American newspaper magnate William Randolph Hearst). To celebrate our Silver Anniversary, we hosted a grand opening summer soirĂŠe to show off our incredible new location on Canon Drive. The event saw top-performing agents, high-profile individuals, celebrity clients, and potential buyers flood the breathtaking penthouse to tour our new digs.
15
Hilton & Hyland Tops Robb Report's Most-Read Real Estate Stories of 2018
This $88M Bel-Air spec home was designed to resemble a picture frame showcasing the city skyline.
Frank Sinatra's CustomDesigned Malibu Beach House Lists for $12.9M
Hilton & Hyland Earns 2nd Highest Rate of Agent Retention in LA
The Rutherford House. A contemporary Art Deco masterpiece sold in Q4.
Hilton A serene & Hyland sunset continues view fromto 31038 set the Broad standard Beach during Rd in Malibu. asdfasd Sold asdinfas Q4dfasd by Hilton f.d & Hyland.
Our 5th Annual Sunday of Service with Food on Foot at the Hollywood LGBT Center
Our First Ever Malibu Toy Drive Benefiting the First Responders of the Woolsey Fires
The Hilton & Hyland Annual Holiday Party at the Iconic Beverly Hills Hotel
As we closed out our 25th Anniversary, not only did we bring the most expensive home in the nation to the market, the Chartwell Estate at $245 Million, we also wrapped up a tremendous year of sales including the gorgeous Paul Williams inspired Rutherford House of Beverly Hills. In the press, we topped Robb Report's list of Most Read Real Estate Stories of 2018, as well as The Real Deal Los Angeles' report on agent retention. To cap off another record-breaking year, we once again took to the world-famous Beverly Hills Hotel to celebrate with a festive holiday party hosted by Rick and Kathy Hilton.
17
Market Share.
We once again dominated the Los Angeles luxury real estate market. Here's how we stacked up against the competition in 2018.
400 Castle Pl Trousdale | $10,050,000 Hilton & Hyland Represented the Seller
19
2018 ANNUAL REPORT
$20M+ Market Share Hilton & Hyland closed out its Silver Anniversary in style by once again dominating the Los Angeles ultra-luxe $20 Million+ market. In 2018, Hilton & Hyland commanded 43% of the $20 Million+ market and enjoyed 80% of Christie’s International Real Estate's Top International Sales of 2018. Having such a strong foothold not only continues to reinforce the company’s position in Los Angeles, but throughout the world. Some notable sales in this category include: the highest sale in the history of Los Angeles for $110 Million, the Brad Grey Estate, the former Danny Devito Estate, Joel Silver's Carbon Beach compound and Le Belvédère of Bel-Air.
43 + $20M %
2018 MARKET SHARE
BEVERLY HILLS | BHPO | BEL-AIR | HOLMBY HILLS | MALIBU | SUNSET STRIP | HOLLYWOOD HILLS | BRENTWOOD | PACIFIC PALISADES
©2019 Hilton & Hyland Real Estate Inc. Statistics based on residential sales recorded in the MLS from Jan 1st 2018 to December 31st 2018 in the disclosed markets. Figures include relevant off-market sales. All figures based on recorded sales prices. All figures should be independently verified for accuracy. DRE 01160681.
21
2018 ANNUAL REPORT
$10M+ Market Share With 56 sales priced over $10 Million in 2018, Hilton & Hyland commanded 25% of the $10 Million+ luxury market in Los Angeles. 22 of those transactions were conducted off-market, making up 39% of our top sales of the year. As prices continued to rise in Los Angeles, we witnessed buyers willing to pay top dollar for top quality. Reflecting this trend, we saw neighborhoods such as Encino and Toluca Lake achieve sales in the $10 Million bracket much easier than in previous years. Some of our notable sales in this price range include: a Trousdale Mid-Century masterpiece by Robert Skinner AIA, a new Hancock Park home for a former LA Dodger, and a modern Mulholland Drive celebrity estate.
25 + $10M %
2018 MARKET SHARE
BEVERLY HILLS | BHPO | BEL-AIR | HOLMBY HILLS | SUNSET STRIP | HOLLYWOOD HILLS | BRENTWOOD | PACIFIC PALISADES | MALIBU
SANTA MONICA | WESTWOOD | CENTURY CITY | HANCOCK PARK | LOS FELIZ | CALABASAS | HIDDEN HILLS | ENCINO | TOLUCA LAKE
©2019 Hilton & Hyland Real Estate Inc. Statistics based on residential sales recorded in the MLS from Jan 1st 2018 to December 31st 2018 in the disclosed markets. Figures include relevant off-market sales. All figures based on recorded sales prices. All figures should be independently verified for accuracy. DRE 01160681.
23
2018 MARKET SHARE
$6M+ Market Share As prices continued to rise in Los Angeles, a new standard of luxury began to emerge. The $5 Million+ price range no longer seemed to be the measure of a uniquely luxury market. In 2018, Hilton & Hyland lead the $6 Million+ residential market in Los Angeles' main markets, noting that while corporate mergers did effect this market, our local expertise kept us on top in our core neighborhoods. We did however perform well in such Eastside neighborhoods as Los Feliz and Glendale as new high-water marks were achieved in the area. If we learned anything in 2018, it's that the sky is the limit for the LA real estate market.
21
%
2018 MARKET SHARE B E V E R LY H I L L S
|
B E V E R LY H I L L S P O S T O F F I C E
|
B E L- A I R
|
H O L M BY H I L L S
|
SUNSET STRIP
|
MALIBU
H O L LY WO O D H I L L S | W E S T WO O D | C E N T U R Y C I T Y | B R E N T WO O D | H A N C O C K PA R K | LO S F E L I Z | G L E N DA L E
+ $6M Š2019 Hilton & Hyland Real Estate Inc. Statistics based on residential sales recorded in the MLS from Jan 1st 2018 to December 31st 2018 in the disclosed markets. Figures include relevant off-market sales. All figures based on recorded sales prices. All figures should be independently verified for accuracy. DRE 01160681.
25
Beverly Hills + Beverly Hills Post Office RESIDENTIAL SALES PRICED $5M+
Home to the most famous zipcode in the world, the Beverly Hills real estate market has never been anything short of exceptional. The quality of life is unparalleled, multi-million dollar architectural masterpieces are in abundance, and residents include Hollywood stars, entertainment moguls, entrepreneurs, and high-profile investors from around the world. In 2018, Hilton & Hyland enjoyed a 23% share of the $5M+ luxury residential market. As the location of our sole office of operations, Beverly Hills will always be our preferred market.
201 8 R E S I D ENTIA L SA LE S PR I C ED $ 5 M+ B E VER LY H I LL S + B H P O Š2019 Hilton & Hyland Real Estate Inc. Statistics based on residential sales recorded in the MLS from Jan 1st 2018 to December 31st 2018 in the disclosed markets. Figures include relevant off-market sales. All figures based on recorded sales prices. All figures should be independently verified for accuracy. DRE 01160681.
27
Bel-Air + Holmby Hills RESIDENTIAL SALES PRICED $6M+
For generations, Bel-Air has ranked among the most prestigious residential communities in the city of Los Angeles. A key part of the Platinum Triangle – along with Holmby Hills – this exclusive district is dominated by both historic and contemporary estates. In 2018, Hilton & Hyland enjoyed a 24% share of the $6M+ luxury residential market. Bel-Air and Holmby Hills present a privacy that has made them a preferred destination for the rich and famous.
201 8 R E S I D ENTIA L SA LE S PR I C ED $ 6 M+ B EL-AI R + H O LM BY H I LL S Š2019 Hilton & Hyland Real Estate Inc. Statistics based on residential sales recorded in the MLS from Jan 1st 2018 to December 31st 2018 in the disclosed markets. Figures include relevant off-market sales. All figures based on recorded sales prices. All figures should be independently verified for accuracy. DRE 01160681.
29
Sunset Strip + Hollywood Hills West RESIDENTIAL SALES PRICED $5M+
Nestled in the Hollywood Hills, you can’t help but feel you “made it” when you gaze at the hustle of the City of Angels below. This enclave of luxury homes, located high above the Sunset Strip, is one of the few go-to locations for high-end buyers. In 2018, Hilton & Hyland enjoyed a 21% share of the $5M+ luxury residential market. Embracing top-tier boutiques, restaurants, and nightclubs while also offering exclusivity, The Sunset Strip remains one of the most consistent markets in all of Los Angeles.
Figures based on sales recorded in the MLS from Jan 1st 2018 to Dec 31st 2018. Figures include relevant off-market sales. All figures based on sales price. ©2019 Hilton & Hyland DRE 01160681.
201 8 R E S I D ENTIA L SA LE S PR I C ED $ 5 M+ S U N S E T S TR I P + H O LY WO O D H I LL S Š2019 Hilton & Hyland Real Estate Inc. Statistics based on residential sales recorded in the MLS from Jan 1st 2018 to December 31st 2018 in the disclosed markets. Figures include relevant off-market sales. All figures based on recorded sales prices. All figures should be independently verified for accuracy. DRE 01160681.
31
Westwood + Century City RESIDENTIAL SALES PRICED $5M+
Westwood and Century City are two of Los Angeles’ busiest districts with its close proximity to UCLA and its high-rise residential towers seamlessly taking vertical living to new heights. From Beverly West to The Century, the area remains the leading condominium high-rise neighborhood in Los Angeles, comprised of buildings unparalleled in luxury. In 2018, Hilton & Hyland enjoyed a 31% share of the $5M+ luxury residential market.
201 8 R E S I D ENTIA L SA LE S PR I C ED $ 5 M+ WE S T WO O D + C ENTU RY C IT Y Š2019 Hilton & Hyland Real Estate Inc. Statistics based on residential sales recorded in the MLS from Jan 1st 2018 to December 31st 2018 in the disclosed markets. Figures include relevant off-market sales. All figures based on recorded sales prices. All figures should be independently verified for accuracy. DRE 01160681.
33
Sales Figures. Not only did we break records, but we once again proved that we are the top producing single office in the world.
1110 Maytor Pl Beverly Hills | $15,000,000 Hilton & Hyland Represented the Seller
35
2018 MARKET SHARE
$3.3B A N N UA L S A L E S VOLU M E
27% T R A N S AC T ION S C ON DU C T E D I N-H O U SE A N N UA L LY
Š2019 Hilton & Hyland Real Estate Inc. Statistics based on residential sales recorded in the MLS from Jan 1st 2018 to December 31st 2018 in the disclosed markets. Figures include relevant off-market sales. All figures based on recorded sales prices. All figures should be independently verified for accuracy. DRE 01160681.
$22M
$5.9M
1
1
A N N UA L S A L E S VO LU M E PE R AGE N T
AV E R AGE PR I C E PE R T R A N S AC T I O N
T O P PE R F O R M I N G L A LU X U RY BR O K E R AGE
O N LY BR O K E R AGE W I T H O N E O F F I C E I N T H E L A BJ T O P 10
*TH E RE AL DE AL LOS ANG E LES*
* L O S A N G E L E S B U S I N E S S J O U R N A L*
1
1
W I L L R O GE R S L I F E T I M E AC H I E V E M E N T AWA R D
BE S T O F BE V E R LY H I L L S G O L DE N PA L M AWA R D
* C I T Y O F B E V E R LY H I L L S *
* C I T Y O F B E V E R LY H I L L S *
Š2019 Hilton & Hyland Real Estate Inc. Statistics based on residential sales recorded in the MLS from Jan 1st 2018 to December 31st 2018 in the disclosed markets. Figures include relevant off-market sales. All figures based on recorded sales prices. All figures should be independently verified for accuracy. DRE 01160681.
37
2018 ANNUAL REPORT CONFIDENTIAL MALIBU ESTATE $110,000,000 Represented the Seller BEVERLY HILLS P.O. ESTATE $43,000,000 Represented the Buyer and Seller BEVERLY HILLS ESTATE $33,142,130 Represented the Seller THE RUTHERFORD HOUSE $27,625,000 Represented the Seller MALIBU COLONY ESTATE $25,395,000 Represented the Buyer and Seller 11507 ORUM, BEL-AIR $20,500,000 Represented the Buyer
SA LES in
2018 PR I C ED $ 1 0 M AN D ABOVE
285 HOMEWOOD, BRENTWOOD $17,150,000 Represented the Seller 801 FOOTHILL, BEVERLY HILLS $16,475,000 Represented the Seller 14175 MULHOLLAND, BHPO $15,600,000 Represented the Seller 24 LAGUNITA, LAGUNA BEACH $15,000,000 Represented the Seller 9694 ANTELOPE, BEVERLY HILLS $14,000,000 Represented the Buyer BEVERLY HILLS ESTATE $13,500,000 Represented the Buyer 21830 PCH, MALIBU $11,750,000 Represented the Seller 647 S HUDSON, HANCOCK PARK $10,500,000 Represented the Seller
BRAD GREY ESTATE, HOLMBY HILLS $70,000,000 Represented the Buyer and Seller
RIDGEDALE ESTATE, BEVERLY HILLS $66,250,000 Represented the Seller
LE BELVÉDÈRE, BEL-AIR $56,000,000 Represented the Buyer
JOEL SILVER ESTATE, MALIBU $38,000,000 Represented the Seller
BEL-AIR ESTATE $36,000,000 Represented the Buyer and Seller
BEL-AIR ESTATE $35,000,000 Represented the Buyer and Seller
STANLEY HOUSE, SUNSET STRIP $33,000,000 Represented the Seller
40 BEVERLY PARK, BHPO $32,000,000 Represented the Buyer
SUNSET STRIP ESTATE $31,500,000 Represented the Seller
MAISON 613, BEVERLY HILLS $27,000,000 Represented the Seller
706 N HILLCREST, BEVERLY HILLS $26,500,000 Represented the Seller
2 OAKMONT, BRENTWOOD $26,000,000 Represented the Seller
BEVERLY PARK ESTATE $25,000,000 Represented the Buyer and Seller
MALIBU ESTATE $21,250,000 Represented the Buyer
130 S MAPLETON, HOLMBY HILLS $20,750,000 Represented the Buyer and Seller
719 AMALFI, PACIFIC PALISADES $19,500,000 Represented the Seller
BEVERLY HILLS ESTATE $19,000,000 Represented the Buyer and Seller
SUNSET STRIP ESTATE $17,500,000 Represented the Buyer
1822 MARCHEETA, SUNSET STRIP $16,950,000 Represented the Seller
BEVERLY HILLS ESTATE $16,700,000 Represented the Seller
SUNSET STRIP ESTATE $16,500,000 Represented the Buyer and Seller
800 NIMES, BEL-AIR $16,000,000 Represented the Seller
MONTECITO ESTATE $15,850,000 Represented the Seller
BEVERLY HILLS ESTATE $15,710,000 Represented the Seller
219 N CLIFFWOOD, BRENTWOOD $15,450,000 Represented the Buyer and Seller
1120 LOMA VISTA, BEVERLY HILLS $15,000,000 Represented the Seller
1110 MAYTOR, BEVERLY HILLS $15,000,000 Represented the Seller
SUNSET STRIP ESTATE $14,500,000 Represented the Seller
9200 SWALLOW, SUNSET STRIP $14,140,000 Represented the Seller
1599 E VALLEY, MONTECITO $14,000,000 Represented the Seller
210 N ROCKINGHAM, BRENTWOOD $13,850,000 Represented the Buyer and Seller
BEL-AIR ESTATE $13,800,000 Represented the Buyer
31038 BROAD BEACH, MALIBU $13,750,000 Represented the Seller
BENEDICT CANYON ESTATE $12,200,000 Represented the Seller
530 LESLIE, BEVERLY HILLS $12,000,000 Represented the Seller
425 PARKWOOD, HOLMBY HILLS $12,000,000 Represented the Buyer
PACIFIC PALISADES ESTATE $11,700,000 Represented the Buyer
BRENTWOOD ESTATE $11,500,000 Represented the Buyer
MALIBU COLONY ESTATE $11,000,000 Represented the Buyer and Seller
400 CASTLE, BEVERLY HILLS $10,050,000 Represented the Seller
1381 MORAGA, BEL-AIR $10,025,000 Represented the Seller
BEVERLY WEST #1501 $10,000,000 Represented the Buyer and Seller 39
THE
H IGH EST SA L E IN
LOS A NGELES H ISTORY
CON F I DE N T I A L ESTAT E | $1 10,000,000 Hilton & Hyland Represented the Seller 41
2018 ANNUAL REPORT
THE
H IGH EST SA L E IN
HOL M BY H I LLS 2018
T H E BR A D GR E Y E STAT E | $70,0 0 0,0 0 0 Hilton & Hyland Represented the Buyer and Seller
43
2018 ANNUAL REPORT
THE
H IGH EST SA L E IN
BEV ER LY H I LLS 2018
R I D GE DA L E E S TAT E | $ 6 6, 25 0,0 0 0 Hilton & Hyland Represented the Seller 45
2018 ANNUAL REPORT
THE
H IGH EST SA L E IN
BEV ER LY H I LLS POST OF F ICE 2018
B E V E R L Y H I L L S P. O . E S T A T E | $ 4 3 , 0 0 0 , 0 0 0 Hilton & Hyland Represented the Buyer and Seller
47
2018 ANNUAL REPORT
THE
H IGH EST SA L E ON T H E
SU NSET ST R I P 2018
T H E STA N L E Y HOUSE | $33,000,000 Hilton & Hyland Represented the Seller 49
2018 ANNUAL REPORT
THE
H IGH EST SA L E IN
BR ENTWOOD 2018
2 OA K MON T DR | $26,0 0 0,0 0 0 Hilton & Hyland Represented the Seller
51
2018 ANNUAL REPORT
THE
H IGH EST SA L E IN
SI LICON BE ACH 2018
5900 S V I L L AGE DR | J E W E L PL AYA V ISTA | $ 4, 500,000 Hilton & Hyland Represented the Buyer and Seller 53
Marketing Figures. Not only did we go viral, but we launched a host of new initiatives designed to reach an elite global audience in an unmatched way.
909 N Bedford Dr Beverly Hills | $36,500,000 Represented by Hilton & Hyland
55
549M
13M
E S T. T O TA L AU DI E N C E O F PR E S S R E L E A S E S S E N T I N 2 018
E S T. T O TA L AU DI E N C E O F I N S TAG R A M S T O R I E S I N 2 018
55K
18K
P O T E N T I A L C L I E N T S R E AC H E D BY Q UA R T E R LY R E P O R T S I N 2 018
AC T I V E L A AGE N T S A DDE D T O O U R E-M A I L DATA B A S E I N 2 018
123
2.4 x
L A T I M E S H O T PR O PE R T Y F E AT U R E S I N 2 018
F E AT U R E D OV E R 2 .4 T I M E S PE R W E E K I N L A T I M E S H O T PR O PE R T Y
6.7M
2.7M
T O TA L YO U T U BE C O N T E N T V I E W S I N 2 018
T O TA L PAGE V I E W S F O R H I LT O N H Y L A N D .C O M I N 2 018
14K
48%
M E DI A O U T L E T S T H AT PI C K E D U P O U R PR E S S R E L E A S E S I N 2 018
I N C R E A S E I N FAC E B O O K AU DI E N C E I N 2 018
#1
1
R A N K E D T H E BE S T R E A L E S TAT E L O G O O F 2 018 BY T H E C L O S E .C O M
AW W WA R D S N O M I N AT I O N F O R BE S T W E B S I T E DE S I G N O F 2 018
57
N O M I N AT E D F O R BE S T W E B S I T E DE S I G N O F 2 018
With the help of the amazing development team at Luxury Presence, Hilton & Hyland successfully launched its new website in Q2 of 2018 gaining over 2.7 Million pageviews. The feedback has been unanimously positive, even earning us a nomination for Best Website Design by the prestigious Awwwards online competition.
International Audiences HiltonHyland.com
2.7 Million Pageviews
6.7 Million Views
The United Kingdom
We've expanded our
was our number one
viewership via targeted
international audience on
advertising and syndicating
HiltonHyland.com, due to
our content to international
our numerous features in
news outlets such as Icon
the Financial Times, the
Spain, GQ France, Vanity
Daily Mail, The Guardian and
Fair France, Het Laatste
Country Life.
Nieuws and Le Point.
France 8%
Sweden 6% United Kingdom 23%
Canada 6%
Switzerland 4%
United Kingdom 7%
India 8%
Spain 38% India 9%
Netherlands 9%
Germany 17%
France 10%
Australia 12% Canada 17%
Japan 11%
Netherlands 15%
3.9 Million Pageviews
1.7 Million Users Reached
Luxury Portfolio
In 2018, we grew a
International is the largest
unique social audience
global network of premier
on Facebook through
locally branded companies
targeted advertising and
India 6%
spanning 70 countries,
our exclusive sponsorship
565 companies, 4,300
of the Christie's Dubai Sales
offices and 130,000
Event of Post-War and
associates.
Contemporary Art.
Netherlands 5%
Germany 5%
Qatar 5%
United Kingdom 8%
Sweden 7%
United Kingdom 35%
UAE 35% Canada 8%
Australia 9%
Italy 10%
France 10%
Germany 14%
Canada 15%
Australia 10%
India 20%
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Social Network 201 8 H I G H LI G HTS
13M+ U S E R S R E AC H E D V I A I N S TAG R A M S TO R I E S
6.7M+ CO N T E N T V I E WS O N O U R YO U T U B E C O N T E N T
200+ CO U N T R I E S R E AC H E D W I T H S O C I A L CO N T E N T
#1 LO S A N G E L E S B A S E D B R O K E R AG E O N YO U T U B E
1 53 ,0 0 0 F O L L OW E R S I N F LU E N C E R L E V E L S O F E N G AGE M E N T
In 2018, we continued to innovate by reaching some 13 Million users via interactive Stories featuring our significant listings, notable press and upcoming open houses. The response has been tremendous as we've reached a new demographic of clientele.
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201 8 N OTAB LE PR E S S
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Market Trends.
2018 saw a lot of changes in the LA real estate market, hear our thoughts in these highlights from our weekly client newsletter.
Le BelvÊdère Bel-Air | $56,000,000 Hilton & Hyland Represented the Buyer
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The $100 Million Club S TO R Y B Y N A D I A WAT S O N
In Q2 of 2018, Hilton & Hyland achieved Los Angeles’ highest record sale in Southern California at $110,000,000, surpassing our record sale of the historic Playboy Mansion. Los Angeles’ trophy home market will only increase further in value despite the decline in average sales price per square foot seen this over the course of the year. “Since we are in Los Angeles it’s not surprising we are seeing record prices. As the world gets more opulent, developers and homeowners compete against each other to truly stand out and continually push the envelope. We are seeing more amenity rich properties being built, and existing properties being renovated,” explains Jonathan Nash of Hilton & Hyland. Whether it’s helicopters, luxurious bowling alleys, lavish wellness centers or private vineyards, elite home buyers demand world-class amenities. Jeff Hyland, President, explains, “In 2017, expansive spec homes dominated the highest end of the Los Angeles luxury market, comprising six of the 10 priciest transactions.” He continues, “In this rapidly expanding market, spec homes today are like nothing we have seen, nor could have imagined, and to move these ultra-luxurious homes, an ultra-specific marketing strategy is required.” Rick Hilton, Chairman, continued, “Once we hit the $100 Million mark, we broke the glass ceiling – and we’re seeing people comfortable with spending more than that. $245 Million doesn’t just get you the largest and grandest private residence in the United States, it gets you an exclusive lifestyle.” As the leading luxury real estate brokerage serving the city of Los Angeles, Hilton & Hyland commanded a 43% market share of the $20 Million+ residential market in 2018. As we enter the new year, Hilton & Hyland currently represents 10 properties priced over $100 Million.
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LA Luxury Market Remains in Demand with International Buyers S TO R Y B Y A N D R E W L E D W E D G E
For international buyers, Los Angeles is the ideal gateway to the west. According to a recent article by The Real Deal, Los Angeles boasts 9% of all residential real estate purchases by international buyers in the U.S., and it’s easy to see why. The definition of luxury, Angelenos enjoy comfortable weather year-round, along with access to world-famous beaches, restaurants, night-life and entertainment. From the stunning views of the Bird Streets high above Hollywood to the unrivaled ease of living in Beverly Hills, Los Angeles has it all. On top of that, California itself boasts the 11th largest GDP in the world by national standards. According to CNBC, buyers from China, the United Kingdom, Canada, India, and Mexico account for nearly half of all homes sold to international buyers in the U.S. A recent report from the California Board of Realtors noted that while China remains the most active group of foreign buyers in the U.S. real estate market, representing approximately 30% of all foreign purchases, that amount is slightly less than in previous years. Hilton & Hyland’s Tiffany Yi Hu contends, “The main issue the majority of Chinese buyers are facing is that the government has recently tightened the money leaving the country, and is becoming increasingly strict
with overseas investments. For my more sophisticated high-end clients however, it is less of a problem as they already have funds or businesses overseas. They want to see properties that are exclusive and off the public’s radar.” Privacy has always been a top priority for ultra-wealthy home buyers and sellers, and is increasingly important in the digital age. In 2018, Hilton & Hyland conducted approximately $800 Million in off-market transactions. According to Hilton & Hyland’s Jonathan Nash, “Demand continues to outstrip supply here in LA, and top quality continues to sell for record prices. As an agent, I add value to my international clients not only by negotiating on their behalf, but by having access to exclusive off-market inventory. Due to the political uncertainty of Brexit in the UK for example, we're seeing more and more elite Brits looking to sow seeds in Los Angeles.” Hilton & Hyland’s Paul Stukin adds, “International buyers have seen a tremendous return on their U.S. investments over the last five to ten years, especially in Los Angeles. So even though the process may take a little longer to accomplish than before, the desire to get into the LA luxury real estate market remains stronger than ever.”
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Hilton & Hyland Steadfast Amid LA Brokerage Shake-Up S TO R Y B Y N A D I A WAT S O N
The Los Angeles real estate industry’s high turnover rates are increasingly shaping the way top luxury brokerages are performing according to a recent article by The Real Deal. More and more resources are being seen allocated towards recruiting top-producing star agents. Amidst this changing landscape, Hilton & Hyland has managed to earn the second highest rate of retainment in the Los Angeles brokerage community according to the same article. Joining Hilton & Hyland last September, Leonard Rabinowitz brings a lengthy tenure and unrivaled market knowledge to the firm, “a brokerage with the same expertise and only one office serving my specialty areas (Beverly Hills, Bel-Air, Brentwood and Malibu), a boutique if you will. Hilton & Hyland represented $3.3 Billion in transactions from that one office, and has the dominant market share of ultra high-end sales in Los Angeles.” In fact, Stuart Vetterick, who joined the firm earlier in the year told us, “My business has doubled already in the first six months.” Having brought a wealth of experience to Hilton & Hyland five years ago, Bjorn Farrugia explains, “I wanted to be a king in real estate and I always felt in order to be a king, one should go where the kings play. As many of the big agents work at Hilton & Hyland, it just made sense. To this day, I am still honored to be part of the team. Since joining, Jeff and Rick have treated me like family and I couldn’t ask for better fellow agents.” Today, Farrugia, alongside his partner Alphonso Lascano, have risen to become the second highest performing team at Hilton & Hyland.
While he partially attributes this to the cache of Hilton & Hyland, Bjorn continued, “The entire Hilton & Hyland team is such a pleasure to work with. Especially Ed Leyson and the marketing team. The in-house marketing is truly second to none and such an incredible asset to have access to as part of the Hilton & Hyland family.” With over three decades of experience selling L.A.’s most prestigious estates, Linda May joined the firm two years ago and echoed a similar statement,“The marketing has transformed my business and has given me enormous reach throughout the community.” She continued, “Jeff Hyland and Rick Hilton have created the highest level brokerage that I have ever observed. The support staff, especially in marketing, is superb; our extremely talented and seasoned staff provide the brokers with incredible opportunities to market our properties.”
“Keeping our agents happy has always been and continues to be our top priority.” - Rick Hilton
In the midst of landmark acquisitions, Hilton & Hyland unsurprisingly continues to grow in size and success as the firm closes out their Silver Anniversary. “For my firm, this is a winwin,” reiterated Jeff Hyland. “There is no way that they (the larger firms) can have the nimbleness that an independent office has.”
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Philanthropy. Hilton & Hyland Helping Hands is a program in which we volunteer time, expertise and financial assistance to organizations that help empower people and causes in need. Together Hilton & Hyland’s staff and agents work hand-in-hand to befit our local communities. In 2018, we continued our relationships with some of our favorite organizations, such as Food on Foot and Habitat for Humanity, as well as sponsoring some exciting new events to support the Beverly Hills Education Fund, the Silicon Beach Parents Group, "TreePeople," and HomeAid LA. Take a look.
Sponsored runners celebrate in front of the Beverly Hills courthouse after crossing the finish line of the First Annual 5K Run in support of the Beverly Hills Education Foundation.
The Hilton & Hyland Helping Hands team poses in front of the Long helped to build alongside Habitat for Humanity of Greater Los Ang
g Beach home they geles.
Rick and Kathy Hilton help raise drug prevention awareness at the 13th Annual Brent Shapiro Foundation Gala at the Beverly Hilton.
Assisting Food on Food to feed the local homeless at the Los Angeles LGBT Center in Hollywood.
Gifts left at our Malibu Toy Drive benefiting children of local first responders to the Woolsey wildfires.
Taking a quick break while maintaining Coldwater Canyon Park as a part of "TreePeople's Teams for Trees!"
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Rick Hilton
Chairman
Jeff Hyland
President
Billy Jack Carter
Executive Vice President
Rosemary Pearson
Administrative Manager
Marilea Peacock
Company Controller
David Delgado
IT Director
Sherilyn Segura
Excecutive Assistant
Ashley Getchman
Executive Assistant
Mandy Styles
Reception
Ed Leyson
Marketing Director
Andrew Ledwedge
Creative Director
Nadia Watson
PR + Social Media
Glorioso T. Fajardo
Design + Marketing
Richard Carrillo
Design + Marketing
Judith Parker
Design + Marketing
Joel Delgado
Design + Marketing
Sam Loyola
Secured Escrow - Escrow Officer
Billie Goins
Secured Escrow - Escrow Officer
2 5 7 N C A Ă‘ O N D R , B E V E R LY H I L L S C A 9 0 2 1 0 H I LT O N H Y L A N D . C O M
Our Agents Adeena Karsseboom-Fitterman
Eric Hassan
Michelle Crane
Adi Werthman
Felix Pena, J.D.
Michelle Saniei Lally
Alexandra Bendheim
Florence Caraco
Mick Partridge
Alla Furman
Gary Gold
Monty Beisel
Allison Giannini
Gordon MacGeachy
Neil McDermott
Alphonso Lascano
Guy Levy
Nichelle Robinson
Amber Cohen
Heather Boyd
Owen Pochman
Andrew Buss
Helena Deeds
Pamela Rich
Andrew Cohen
Jack Friedkin
Patrick Fogarty
Andrew Hurley
Jamie Nugent
Paul Salazar
Aneela Zaman
Jana Charalambous
Paul Stukin
Anna Marie Simpliciano
Jane Nathanson
Preston Gazowsky
Aouri Makhlouf
Jay Brener Harris
Rayni Williams
Aren Afsharian
Jennifer Baker
Rebecca Edwardson
Avrille Krom
Jennifer Levine
Richard Maslan
Barbara Duskin
Jerome Kerr-Jarrett
Rita Goldsmith
Barbara Robinson
Jesse Lally
Robby Sutton
Barbara Tenenbaum
Jonah Wilson
Robert Kass
Basil Starr
Jonathan Matlick
Rodrigo Iglesias
Beate Kessler
Jonathan Nash
Ron Hilton
Benjamin Kruger
Joshua T. Greer
Rona Passman
Beth Ann Green
Judy Feder
Rory Dorsey
Bill Simpson
June Davies
Roxane Almeida
Billy Dolan
Justin Alexander
Roya Sklar
Bjorn Farrugia
Justin P. Huchel
Sally Shim
Branden Williams
Kathy Douglas
Seidhal Hakimi
Brenda Chandler Cooke
Keeley Smith
Stephen Resnick
Brett Lawyer
Kevin Anderson
Steve Levine
Brick Williams
Kris Zacuto
Steven Medina
Brooke Kaufman Halsband
Ladae Bond
Stuart Vetterick
Camille Anderson
Ladd Jackson
Susan Pekich
Carol Whitley
Laura Kalb
Susan Perryman
Chad Rogers
Laurent Mamann Slater
Susan Simmons
Chaya Van Essen
Lawrence Fitz-Simon
Susan Smith
Chris Mara
Leonard Rabinowitz
Suzann Brent
Christian Name
Linda May
Tenny Kilmore
Christina Collins
Lisa Gild
Thomas Glabman
Conrad Hitchcock
Lori Doherty
Tiffany Yi Hu
David Konheim
Lynne Langdon
Todd Simons
David Kramer
Manuela Villa
Trevor Wright
David Yocum
Marcie Hartley
Trista Rullan
Debra Dresner
Matthew Chavez
Tyrone McKillen
Denise Moreno
Matthew Perrye
Vanessa Sandin
Dimitri Velis
Matthew Schwartz
Vania Stepani
Donovan Healey
Megan Gallivan
Wayne Pridgen
Drew Fenton
Mia Trudeau
Zach Gaon
Dustin Cumming
Michael Fenton
Zach Goldsmith
Elena Danielson
Michelle Barrett
Ziv Gabay 77
Jeff Hyland, President, and Rick Hilton, Chairman, celebrate Hilton & Hyland's 25th Anniversary at our new headquarters.
H I LT O N H Y L A N D . C O M
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Š2019 Hilton & Hyland Real Estate, Inc. All figures and statistics contained are based on sales recorded in the Multiple Listing Service from January 1st, 2018 to December 31st, 2018. All prices reflect actual sales prices per the Multiple Listing Service, unless otherwise noted. All figures include relevant off-market sales. The accuracy of all information, regardless of source, is deemed reliable but is not guaranteed and should be independently verified. An Equal Opportunity Company. DRE 01160681