Gilroy
T O D A Y Gilroy Today Present your business to the community in style … enjoy the prestige of being in Gilroy’s premier publication. This attractive full color, glossy quarterly publication is picked-up, read from cover
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Gilroy Today is direct mailed to every business in Gilroy and placed at over 75 locations … it’s everywhere Gilroyan’s do business.
A publication for and about the community of Gilroy.
Features Inside Gilroy Today: Gilroy’s Got Pros Highlights individuals in our community that have a profession that extends beyond the community — people who walk among us but are out there accomplishing great things. Those Who Do Each issue Gilroy Today highlights an individual or group that goes the extra mile in making our community a better place to live and work. Gilroy Living A look at the unique and wonderful homes that are Gilroy …some are opulent, some have spectacular views, some are historical, some are just plain interesting … all of them have a story.
14 JANUARY/FEBRUARY 2008 GILROY TODAY
JANUARY/FEBRUARY 2008 GILROY TODAY
Historically Speaking A walk into Gilroy’s past gives an insightful look at its future— from the names of our streets to who built that old Victorian.
John, Morgan and Lee Blattler
10 SEPTEMBER/OCTOBER 2007 GILROY TODAY
Contributing Authors: Finance Jeffrey M. Orth, ChFC, CASL Real Estate Marta Dinsmore Veterinary Medicine Dr. Greg Martinez Aging Dorie U. Sugay 10 WINTER 200
9 GILROY
TODAY
The Law Lloyd W. Lowrey, Jr. Insurance David Villar
Visit us at: www.gilroytoday.com WINTER
2009 GIL ROY TOD
AY
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Why Advertise in a Magazine? •
People still enjoy sitting on their couch and flipping leisurely through a nicely designed magazine.
• •
Consumers expect and even enjoy ads in magazines.
Magazines are passed along and read multiple times, offering advertisers added, long-term exposure.
• Magazines let advertisers target niche markets more effectively. •
Magazines reach a more affluent demographic.
Why Gilroy Today?
When your business advertises in Gilroy Today, your business name and ad
Content
message will typically have
Distribution
a “lifetime” of 8 weeks
Gilroy Today is for and about the community of Gilroy. It is informative, interesting and appealing.
Gilroy Today is home delivered to over 1700 businesses in Gilroy. Another 7300 are distributed at high traffic areas such as grocery stores, banks, restaurants, retail stores and visitor centers. Your message reaches the most affluent homes and valuable potential customers.
or longer.
Frequency
Gilroy Today is published quarterly: the first week of March (Spring), June (Summer), September (Fall), and December (Winter)
Cost Effective
Based on a 1/4 page ad at $395 per issue, the cost per contact is .04¢ To reach the same audience with a simple postcard would run approximately .525¢ per postcard (includes list purchase, design, printing, mailing fees). For $1200 less than the price of one postcard, advertisers can place an ad in four issues of Gilroy Today and reach their target audience — not once, but four times.
Exposure
Gilroy Today is read and kept. It is shared with friends and relatives. An estimated 12,500 people see and read Gilroy Today. In addition, visitors to the Gilroy Today website can view the entire publication, and link to individual advertisers websites.
Quality
Gilroy Today is a quality publication and it’s advertisers enjoy a high degree of prestige.
According to recent Nelson research,
Consumers Respond to Mailed Advertising better than all other forms of advertising.
Design Services Gilroy Today can also help you with your advertising message and design. Our design services include ad creation as well as ad-revisions and re-sizing. If you would like to utilize our design services for creative marketing communications other than advertising in Gilroy Today, please call us at 408.848.6540 — we would be happy to help!
Digital Specifications Requirements
• Ads may be submitted on CD’s or via FTP site (contact us for specifics). • File formats accepted are PDF, EPS, TIFF (PDFs cannot be manipulated to another size after submission — ads need to be built to exact dimensions and fonts need to be embedded). • We accept Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Adobe Acrobat. • Please include fonts (no True Type), images and a hard copy of the ad. • Photos should be CMYK format (no spot colors) and at least 300 dpi.
Ad Submission:
Gilroy Today reserves the right to refuse ads that do not meet the quality standards of the publication.
Ad Sizes Full page Back page Half page Quarter page Sixth page
7.50” (w) x 10” (h) Vertical 8” x 8” Square 7.50” (w) x 4.92” (h) Horizontal 3.68” x 10” Vertical 3.68” (w) x 4.92” (h) Vertical 3.68” (w) x 3.25” (h) Horizontal
Deadlines Issue Publish Date First Week Of
Reservation & Copy Deadline
SPRING
March
February 1
February 5
SUMMER
June
May 1
May 5
FALL
September
August 1
August 5
WINTER
December
November 1
November 5
Contact
For more information about
Gilroy Today, contact us at:
InfoPOWER Communications 7446 Rosanna Street Gilroy, CA 95020 408.848.6540
www.gilroytoday.com
ads@gilroy today.com
Camera Ready Ads
Gilroy
Ad Request Form/Insertion Order
T O D A Y
A Quarterly Magazine for and about the Community of Gilroy Phone •IPC 848.6540 Email info@gilroytoday.com
Date Business Name Contact Name/Title
AD SIZES Frequency
1X
Back
Available 4X Contract Only
1535
Address
Inside Back /Front
Available 4X Contract Only
1535
Phone
Ad Size
o 1/6
o 1/4
o 1/2
o FULL
Full
Ad Dates o SPRING o SUMMER o FALL o WINTER
GRAPHICS FEE
If paying by Credit Card: o Visa o MC o Discover Name on Card
CVV#
If paying by Check, make payable to:
InfoPOWER Communications
3X
4X
1705 1535 1535 1280 150 853 75
768
GRAPHICS FEE
435 50
392
Bus/Extra
200
180
180
150
Advertorial
Available 4X Contract Only
960
GRAPHICS FEE
Quarter
Card Number Expiration Date
Half
2X
768
640
Date Signed Mail to: •IPC, 7446 Rosanna Street, Gilroy, CA 95020 Current distribution of Gilroy Today is 9,000 — at over 75 locations throughout the community of Gilroy. Over 1800 mailed directly to the business community. Published quarterly.
7.5" x 10" (vertical)
BACK
8" x 8" (Square)
half
quarter
7.5" x 4.92" (horizontal) 3.68" x 10" (vertical)
3.68" x 4.92" (vertical)
Sixth 3.68" x
3.25" (HORIZONTAL
GILROY TODAY is uniquely positioned to reach
392
348
every household in the gilroy community — through strategic placement, every person in the community has access to GILROY TODAY.
CLOSING ISSUE February 1
January/February/March Spring Issue
All ads, unless otherwise indicated, will be printed in standard four color process (CMYK). If ads are provided by advertiser, all artwork must be submitted in print-ready portable document format (PDF) high-resolution files. A color proof and a copy of insertion order must also accompany each ad. We reserve the
May 1
April/May/June Summer Issue
August 1
July/August/September Fall Issue
right to refuse ads that do not meet the quality standards of the
November 1
October/November/December Winter/Holiday Issue
Amount Attached Signature
full
AD POLICY
publication. If •IPC is designing your ad, please supply copy,
logo and photos with this insertion order.
Effective 1/1/11
Advertising Terms and Conditions
Placement of advertising will be subject to and governed by the terms, specifications and rate schedule contained in the current rate card. Each applicable rate is incorporated by reference. The advertiser will use the minimum space per the Agreement within one year from the effective date. All contracts are automatically renewed unless cancelled in writing. The extension of credit is at the discretion of the accounting department. All invoices are due upon receipt. If any invoice is not paid within the terms established, Gilroy Today reserves the right to reject ads at any time and cancel the Agreement without notice. In this event, all charges for advertising published prior to such cancellation shall immediately be due and payable at the Gilroy Today regular rates. Terms & Conditions: Gilroy Today retains all rights of ownership in and to all advertisements designed or created by Gilroy Today . Advertiser grants Gilroy Today a non-exclusive license to publish all camera-ready advertisements provided to us. Gilroy Today is not obligated to return ads or ad materials, and is not responsible for any damage or loss to any ads, copy, drawings, art or any other materials provided. The Gilroy Today name and logo is the property of Gilroy Today , and any reproduction or use without the permission of authorized representatives is prohibited. Late Ads: Advertising copy must be submitted to Gilroy Today prior to the published deadlines. Gilroy Today reserves the right to omit all late copy when not received in time to conform to our schedules.
Rights Regarding Copy: Gilroy Today reserves the right to revise, alter or reject any advertisement for any reason, or to omit advertisements without notice. No change in advertising copy will be made without Advertiser’s prior consent. Gilroy Today has the right to cancel any ad at its sole discretion, even if it was originally accepted for publication.
Copy: All mail order advertising requires prior approval of copy, advertised items, receipt of financial disclosure and references. Advertisements submitted after proof deadlines are submitted at Advertiser’s own risk and Gilroy Today assumes no liability for errors or omission in such advertisements. Gilroy Today is not responsible for errors in copy once the advertiser has approved a proof. Gilroy Today cannot guarantee a proof for any ad that is submitted after the proof copy deadline. Payment: Advertiser guarantees that Advertiser is solvent and that the payment due under the Agreement will be paid in full. Advertiser will be responsible for the entire amount owed and Gilroy Today may look to Advertiser and/or assigned agents to collect the entire debt. In the event of a filing by or against Advertiser of a Petition under the Bankruptcy Code, Gilroy Today may, in addition to collecting all amounts due, discontinue ads, demand advance payment and/or terminate all Agreements.
Rates: Gilroy Today reserves the right to revise rates, terms, deadlines and specifications contained in the current rate card upon thirty (30) days written notice to contract Advertiser. Cancellation/Short Rate: Any cancellation of the Agreement must be made in writing. Advertiser may cancel the Agreement prior to the effective date of any rate revision. If Advertiser continues to place ads after the new rates go into effect, Advertiser thereby accepts the new rates under all terms of the agreement. If Advertiser cancels the Agreement for any reason other than rate revision and thereby fails to meet the minimum space order under the Agreement, the cost of all advertising space under the agreement, retroactive to the first placement of ads under the Agreement, may be charged at the Gilroy Today regular schedule of rates. Premium Positions: Special position for advertising with or without a premium paid is not guaranteed.
Unavoidable Non-Performance: Gilroy Today is not liable for failure to publish ads or distribute the magazine because of floods, fire, riots, strikes, shortages of materials, orders of government, failure of transportation, acts of God, war, accidents or other causes beyond our control. In such an event, the Agreement will be suspended during the period of inability to perform and the terms extended for a like period. Neither party shall have liability to the other party because of suspension.
Liability of Publisher: Gilroy Today will not be liable by any reason for any error, for which it may be responsible, beyond liability for the cost of actual space occupied by the item in which the error occurred. In the case of typographical errors or omissions, Gilroy Today shall not be liable beyond the cost of the advertisement. Notice of errors must be given in time for correction before additional insertions are made. Claims for error adjustments must be made within thirty (30) days of the error date. Gilroy Today is not liable for copy corrections not provided in writing or for corrections made by telephone.
Obligations of the Advertiser: Advertiser and agent(s) agree to indemnify and hold Gilroy Today harmless for any and all costs, claims, damages, or liability resulting from the publication of any ad copy submitted. Advertiser guarantees that any copy submitted is truthful and within compliance with all copyright laws and all other applicable laws and regulations. If Advertiser fails to begin using advertising space within sixty (60) days from the signing date, Gilroy Today may elect to cancel the Agreement. The party signing the Agreement on behalf of the Advertiser guarantees that he/she has full power and authority to enter into and perform the Agreement and has been properly authorized to do so. The Agreement shall cover only advertising of the firm signing the Agreement and is not assignable by the Advertiser. If Advertiser contracts with an advertising agency or other agent, Advertiser remains obligated to pay Gilroy Today for all advertising purchases. 10/5/10