Zuivere koffie, de Nederlandse supermarkten doorgelicht

Page 1

De Nederlandse supermarkten doorgelicht | 1

Zuivere koffie

KINDERARBEID

ARBEIDSRECHTEN

LANDRECHTEN

MILIEUBEHOUD

INKOMSTEN BOEREN

De Nederlandse supermarkten doorgelicht

09 - 11 - 2010 _ 001


Inhoud De Nederlandse supermarkten doorgelicht

| 2

Supermarkten in beweging pagina 3 'H RSPDUV YDQ GXXU]DPH NRI¿H pagina 5 +RH GXXU]DDP LV GH NRI¿H LQ PLMQ PRN" pagina 6 :DW GRHW 2[IDP 1RYLE" pagina 10 Van crisis naar kans pagina 12 .RI¿H LQ 1HGHUODQG pagina 14 'XXU]DDPKHLGVVFRUH NRI¿H 1HGHUODQGVH VXSHUPDUNWHQ pagina 16 Supermarkten op naar de 100%! pagina 18 :HONH ZLQNHOV YHUNRSHQ QX GH PHHVWH GXXU]DPH NRI¿H" pagina 19 =XLYHUH NRI¿H pagina 20 Colofon en bronvermelding pagina 22


De Nederlandse supermarkten doorgelicht | 3

6XSHUPDUNWHQ LQ EHZHJLQJ

.RI¿H WKHH FDFDR SDOPROLH HQ JDPED¶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¿H GLH GRRU GH WLHQ JURRWVWH VXSHUPDUNWHQ LQ 1HGHUODQG ZRUGW YHUNRFKW QRJ PDDU ppQ GHUGH GXXU]DDP JHSURGXFHHUG LV 'DW KHW RRN DQGHUV NDQ PDDNW GH RQWZLNNHOLQJ RS KHW JHELHG YDQ GXXU]DPH FDFDR GXLGHOLMN 0HGH GRRU GH *URHQH 6LQW FDPSDJQH YDQ 2[IDP 1RYLE HLQG ondertekende de gehele Nederlandse cacaosector ± LQFOXVLHI VXSHUPDUNWHQ ± LQ PDDUW HHQ LQWHQWLH YHUNODULQJ LQ ]DO DOOH FKRFRODGH LQ 1HGHUODQG DINRPVWLJ ]LMQ YDQ GXXU]DPH FDFDR

+HW JRHGH QLHXZV LV GDW GH JHKHOH 1HGHUODQGVH NRI¿HEUDQFKH KHW YRRUEHHOG YDQ GH FDFDRVHFWRU YROJW 2S QRYHPEHU VSUDNHQ GH OHGHQ YDQ GH .RQLQNOLMNH 1HGHUODQGVH 9HUHQLJLQJ YRRU .RI¿H HQ 7KHH .19.7 GH LQWHQWLH XLW GDW LQ GULHNZDUW YDQ DOOH NRI¿H JHGURQNHQ HQ YHUNRFKW RS GH 1HGHUODQGVH PDUNW GXXU]DDP JHFHUWL¿FHHUG ]DO ]LMQ (HQ IDQWDVWLVFK EHVOXLW ZDQW KLHUYDQ SOXNNHQ WLHQGXL]HQGHQ NRI¿HERHUHQ HQ DUEHLGHUV GH YUXFKWHQ =LM NULMJHQ XLW]LFKW RS HHQ EHWHU LQNRPHQ HQ JRHGH DUEHLGVRPVWDQGLJKHGHQ Farah Karimi, algemeen directeur Oxfam Novib


De Nederlandse supermarkten doorgelicht | 4


De Nederlandse supermarkten doorgelicht |

'H RSPDUV YDQ GXXU]DPH NRI¿H

'XXU]DPH NRI¿H GUDDJW HHQ RQDIKDQNHOLMN NHXUPHUN ,Q 1HGHUODQG NHQQHQ ZH GLH YDQ )DLUWUDGH 0D[ +DYHODDU 87= &HUWL¿HG 5DLQIRUHVW $OOLDQFH HQ (.2 ELRORJLVFK 0HW HHQ YDQ GLH VWHPSHOV NULMJW GH FRQVXPHQW GH JDUDQWLH GDW GH JHNRFKWH NRI¿H RS HHQ VRFLDDO HFRQRPLVFK HQ HFRORJLVFK YHUDQWZRRUGH ZLM]H LV JHSURGXFHHUG HQ GDW GH NRI¿HERHUHQ HQ KXQ JH]LQQHQ RQGHU IDWVRHQOLMNH RPVWDQGLJKHGHQ NXQQHQ OHYHQ (HUOLMNH SULM]HQ ,Q 1HGHUODQG ZHUG WZLQWLJ MDDU JHOHGHQ YRRU KHW HHUVW JHFHUWL¿FHHUGH NRI¿H YHUNRFKW 'DW ZDV NRI¿H PHW KHW 0D[ +DYHODDU NHXUPHUN 'LH JDUDQGHHUGH GDW GH NOHLQH ERHU HHQ HHUOLMNH SULMV YRRU ]LMQ SURGXFW KDG JHNUHJHQ 9DQDI KHW EHJLQ KHHIW GH )DLUWUDGH EHZHJLQJ HHQ EHODQJULMNH URO JHVSHHOG ELM KHW DDQ GH NDDN VWHOOHQ YDQ PLVVWDQGHQ LQ GH NRI¿HVHFWRU 0HW GH NRPVW YDQ DQGHUH NHXUPHUNHQ ]RDOV 87= &HUWL¿HG 5DLQIRUHVW $OOLDQFH HQ (.2 LV GH PDUNW YRRU GXXU]DPH NRI¿H YHUJURRW 1

:DDU VWDDQ GH NHXUPHUNHQ YRRU" ,Q 1HGHUODQG NXQQHQ RS HHQ SDN NRI¿H GH YROJHQGH NHXUPHUNHQ VWDDQ )DLUWUDGH 0D[ +DYHODDU 87= &HUWL¿HG 5DLQIRUHVW $OOLDQFH HQ (.2 =LM JDUDQGHUHQ GDW ELM GH SURGXFWLH YDQ GH NRI¿H LQ LHGHU JHYDO DDQ HHQ aantal voorwaarden is voldaan2: + :HUN]DDPKHGHQ ]LMQ YHUULFKW YROJHQV LQWHUQDWLRQDOH ULFKWOLMQHQ3 GXV JHHQ GZDQJDUEHLG NLQGHUDUEHLG HQ GLVFULPLQDWLH YDQ YURXZHQ (HQ OHHIEDDU ORRQ YULMKHLG YDQ YDNERQGHQ HQ JH]RQGH ZHUNRPVWDQGLJKHGHQ + 0HW KHW PLOLHX LV YHUDQWZRRUGHOLMN RPJHJDDQ GXV JHHQ RQWERVVLQJ HQ YHUOLHV DDQ ELRGLYHUVLWHLW HQ JHHQ JHEUXLN YDQ JHYDDUOLMNH SHVWLFLGHQ %LM &2 XLWVWRRW LV UHNHQLQJ JHKRXGHQ PHW KHW NOLPDDW + +DQGHOVYRRUZDDUGHQ ]LMQ WRHUHLNHQG YRRU ERHUHQ EHGULMYHQ LQ GH NHWHQ KDQGHODUHQ NRI¿HEUDQGHUV HQ VXSHUPDUNWHQ JHYHQ GH ERHUHQ YROGRHQGH PRJHOLMNKHGHQ RP KXQ EHGULMIVNRVWHQ WH GHNNHQ + %RHUHQ HQ SDUWLMHQ LQ GH KHOH NHWHQ ZRUGHQ RQGHUsteund om de standaarden van een keurmerk te NXQQHQ QDOHYHQ HQ ]R QRGLJ YHUGHU WH YHUEHWHUHQ + (HQ RQDIKDQNHOLMNH LQVWDQWLH FRQWUROHHUW GH QDOHYLQJ YDQ GH VWDQGDDUGHQ + %LM GH YRUPJHYLQJ HQ QDOHYLQJ YDQ GH VWDQGDDUGHQ KHEEHQ DOOH EHODQJKHEEHQGHQ EHGULMYHQ ERHUHQ YDNERQGHQ HQ 1*2V LQVSUDDN


De Nederlandse supermarkten doorgelicht | 6

+RH GXXU]DDP LV GH NRI¿H LQ PLMQ PRN"

(YHQ HHQ EDNNLH GRHQ .RI¿H GULQNHQ LV HHQ YDVW RQGHUGHHO YDQ RQV GDJHOLMNV OHYHQVSDWURRQ 'H JHPLGGHOGH 1HGHUODQGHU QXWWLJW GULH NRSSHQ NRI¿H SHU GDJ 'H PHHVten weten echter niet dat voor veel ontwikkelingslanden NRI¿H KHW EHODQJULMNVWH H[SRUWJHZDV LV 9RRU HHQ ODQG DOV %XUXQGL NRPHQ SURFHQW YDQ GH H[SRUWLQNRPVWHQ XLW GH NRI¿HVHFWRU 3URFHQW YDQ DOOH NRI¿H NRPW YDQ NOHLQH SURGXFHQWHQ :HUHOGZLMG ]LMQ HU PLOMRHQ ERHUHQ HQ ERHULQQHQ GLH NRI¿HERQHQ YHUERXZHQ ,Q GH SURGXFHQWHQODQGHQ ZHUNHQ PHHU GDQ PLOMRHQ PHQVHQ LQ GH NRI¿HSURGXFWLH KDQGHO HQ YHUZHUNLQJ .HXUPHUNRUJDQLVDWLHV RQGHUVWHXQHQ GH ERHUHQ ]LFK WH RUJDQLVHUHQ HQ WUDLQHQ KHQ RS HHQ YHUDQWZRRUGH HQ HI¿FLsQWH PDQLHU HHQ NZDQWLWDWLHI KRJHUH HQ NZDOLWDWLHI EHWHUH NRI¿HSURGXFWLH WH KDOHQ 'DDUPHH NXQQHQ GLH ERHUHQ KXQ LQNRPHQ HQ XLWHLQGHOLMN KXQ OHYHQVRPVWDQGLJKHGHQ YHUEHWHUHQ

'H NOHLQVWH ÀXFWXDWLH RS GH ZHUHOGPDUNW NDQ JURWH JHYROJHQ KHEEHQ +RJHUH ROLHSULM]HQ PDNHQ ELMYRRUEHHOG KHW JHEUXLN YDQ NXQVWPHVW GXXUGHU HQ HHQ ODJHUH GROODUNRHUV YHUNOHLQW GH ZLQVWPDUJHV 'DDUQDDVW KHEEHQ YHHO NOHLQH ERHUHQ RPGDW ]H QLHW JHRUJDQLVHHUG ]LMQ HHQ VOHFKWH RQGHUKDQGHOLQJVSRVLWLH ELM GH KDQGHODUHQ (HQ NHXUPHUN DOV )DLUWUDGH ULFKW ]LFK VSHFL¿HN RS NOHLQH NRI¿HSURGXFHQWHQ +HW ELHGW KHQ QLHW DOOHHQ HHQ JHJDUDQGHHUGH PLQLPXPSULMV GLH GH NRVWHQ YDQ HHQ YHUDQWZRRUGH SURGXFWLH GHNW PDDU RRN HHQ VRFLDOH SUHPLH YRRU ELMYRRUEHHOG ORNDOH RQWZLNNHOLQJVSURMHFWHQ (HQ NHXUPHUN DOV 87= &HUWL¿HG ULFKW ]LFK RS ]RZHO NOHLQH ERHUHQ DOV JURWHUH SODQWDJHV 7UDLQLQJHQ EHYRUGHUHQ GH SURIHVVLRQDOLWHLW YDQ ERHUHQ HQ FR|SHUDWLHV HQ PRHWHQ XLWHLQGHOLMN OHLGHQ WRW KRJHUH NRI¿HSURGXFWLH HQ KRJHUH LQNRPHQV

Goede arbeidsomstandigheden 'DW LV QX QRJ QLHW YRRU LHGHUH NRI¿HERHU KHW JHYDO :HUHOGZLMG KHHIW SURFHQW YDQ DOOH NRI¿H HHQ GXXU]DDPKHLGVNHXUPHUN ,Q 1HGHUODQG LV GDW SURFHQW ,Q RQ]H VXSHUPDUNWHQ OLJW JHPLGGHOG SURFHQW JHFHUWL¿FHHUGH NRI¿H LQ GH VFKDSSHQ :DW EHWHNHQW GDW YRRU GH VLWXDWLH YDQ GH NRI¿HERHUHQ HQ ZHONH ELMGUDJH OHYHUHQ GH NHXUPHUNHQ RP GLH WH YHUEHWHUHQ"

,Q GH NRI¿HSURGXFHUHQGH ODQGHQ NRPHQ QLHW DOOHHQ RS GH JURWH NRI¿HSODQWDJHV PDDU RRN LQ GH YHUZHUNHQGH LQGXVWULH QRJ YHHO PLVVWDQGHQ YRRU 'HQN DDQ ODQJH ZHUNGDJHQ ODJH ORQHQ HQ VOHFKWH DUEHLGVRPVWDQGLJKHGHQ 2RN KHEEHQ DUEHLGHUV YDDN QLHW GH YULMKHLG RP YRRU KXQ UHFKWHQ RS WH NRPHQ =R ZHUNWH 1HVWOp LQ HHQ YDNERQG YDQ KDDU 1HVFDIp IDEULHN LQ 3DQMDQJ ,QGRQHVLs WHJHQ ELM ORRQRQGHUKDQGHOLQJHQ 4

.RI¿HERHUHQ XLW GH DUPRHGH 2QGDQNV GDW GH NRI¿HSULM]HQ GH DIJHORSHQ MDUHQ ]LMQ JHVWHJHQ VWDDQ GH LQNRPHQV YDQ YHHO NRI¿HERHUHQ RQGHU GUXN

(HQ NHXUPHUN JDUDQGHHUW GDW ELM GH SURGXFWLH YDQ NRI¿H GH ULFKWOLMQHQ YDQ GH ,QWHUQDWLRQDO /DERXU 2UJDQLVDWLRQ ,/2


De Nederlandse supermarkten doorgelicht |

ZRUGHQ JHUHVSHFWHHUG 9ROJHQV GLH ULFKWOLMQHQ KHEEHQ DUEHLGHUV UHFKW RS IDWVRHQOLMNH KXLVYHVWLQJ VFKRRQ GULQNZDWHU VFKROLQJ JH]RQGKHLGV]RUJ HQ GH YULMKHLG RP ]LFK WH YHUHQLJHQ LQ YDNERQGHQ

Kinderen naar school 'H ,/2 KHHIW EHFLMIHUG GDW ZHUHOGZLMG PLOMRHQ NLQGHUHQ NLQGHUDUEHLG YHUULFKWHQ 9DQ GLH NLQGHUHQ ZHUNW SURFHQW LQ GH ODQGERXZ .RI¿H LV QDDVW FDFDR HQ NDWRHQ HHQ JHZDV GDW JHSURGXFHHUG ZRUGW PHW LQ]HW YDQ NLQGHUDUEHLG ,Q ELMYRRUEHHOG 2HJDQGD ZHUNHQ PLOMRHQ NLQGHUHQ waarYDQ HHQ JURRW GHHO LQ GH NRI¿H .LQGHUHQ ]LMQ JRHGNRSH DUEHLGVNUDFKWHQ HQ ]HNHU ELM KHW SOXNNHQ YDQ NRI¿HEHVVHQ NRPHQ VQHOOH NLQGHUKDQGMHV YDQ SDV 0DDU DOV NLQGHUHQ ZHUNHQ NXQQHQ ]H QLHW QDDU VFKRRO HQ ERYHQGLHQ LV KHW ZHUN GDW ]H PRHWHQ GRHQ QLHW DOWLMG ]RQGHU ULVLFR

XLWEUHLGLQJ ZDV LQ 9LHWQDP LQ GH MDUHQ QHJHQWLJ YDQ GH YRULJH HHXZ 'H SURGXFWLH YDQ NRI¿H NDQ JHSDDUG JDDQ PHW WDO YDQ PLOLHXSUREOHPHQ ZDWHUYHUYXLOLQJ ELM GH QDWWH YHUZHUNLQJ YDQ NRI¿HERQHQ ERGHPHURVLH GRRU KHW NDSSHQ YDQ ERV DDQWDVWLQJ YDQ KHW PLOLHX HQ GH JH]RQGKHLG YDQ PHQVHQ GRRU KHW JHEUXLN YDQ VFKDGHOLMNH EHVWULMGLQJVPLGGHOHQ HQ YHUPLQGHULQJ YDQ GH ELRGLYHUVLWHLW GRRU LQYRHULQJ YDQ YHUEHWHUGH NRI¿HYDULsWHLWHQ 'H NHXUPHUNHQ WUDLQHQ ERHUHQ LQ KHW WRHSDVVHQ YDQ PLOLHXYULHQGHOLMNH WHHOW HQ YHUZHUNLQJVWHFKQLHNHQ HQ KHW EHVFKHUPHQ YDQ ZDWHUEURQQHQ HQ HFRV\VWHPHQ LQ HQ RP GH ERHUGHULM =R KDQWHHUW KHW NHXUPHUN 5DLQIRUHVW $OOLDQFH HHQ LQLWLDWLHI YDQ HHQ DDQWDO PLOLHXRUJDQLVDWLHV VWUHQJH HLVHQ WHQ DDQ]LHQ YDQ QDWXXU ZDWHU HQ ERVEHKHHU

'H NHXUPHUNHQ FRQWUROHUHQ RS KHW JHEUXLN YDQ NLQGHUDUEHLG HQ QHPHQ PDDWUHJHOHQ DOV ]H KHW WHJHQNRPHQ 2P NLQGHUDUEHLG WH YRRUNRPHQ VWLPXOHUHQ ]H RQGHUZLMV YRRU ]RZHO NLQGHUHQ DOV YROZDVVHQHQ (Q YHUGHU PRHW GH NDQV RS HHQ KRJHU LQNRPHQ HUYRRU ]RUJHQ GDW ERHUHQ WLMGHOLMNH DUEHLGHUV LQKXUHQ HQ KXQ NLQGHUHQ QLHW ODWHQ PHHKHOSHQ PDDU QDDU VFKRRO VWXUHQ

Keurmerk alleen niet voldoende +HW EHVWDDQ YDQ NHXUPHUNHQ LV HHQ PRRL LQVWUXPHQW RP ERHUHQ YRRUXLW WH KHOSHQ 0DDU FHUWL¿FHULQJ DOOHHQ LV QLHW YROGRHQGH 9HHO ERHUHQ ]LMQ LPPHUV PRHLOLMN WH EHUHLNHQ RPGDW ]H RQJHRUJDQLVHHUG ]LMQ (U LV YHHO RQGHUVWHXQLQJ QRGLJ RP ERHUHQ HHUVW WH RUJDQLVHUHQ HQ YHUYROJHQV WH WUDLQHQ RP EHUKDXSW LQ DDQPHUNLQJ WH NRPHQ YRRU HHQ NHXUPHUN

Milieubehoud :HUHOGZLMG ZRUGW RS PLOMRHQ KHFWDUH ODQG NRI¿H YHUERXZG 'DW LV ]HV NHHU KHW ODQGERXZDUHDDO LQ 1HGHUODQG .RI¿H JHGLMW YRRUDO LQ WURSLVFKH JHELHGHQ 'H ODDWVWH JURWH

9DQ EHODQJ LV RRN GDW HU JHOG NRPW RP GH EHVWDDQGH ODQGERXZSUDNWLMNHQ WH YHUEHWHUHQ HQ ERHUHQ LQ VWDDW WH VWHOOHQ JH]DPHQOLMN KXQ NRI¿H WH YHUZHUNHQ HQ WH YHUPDUNWHQ =R¶Q LQYHVWHULQJ KHOSW HHQ JURHS ERHUHQ QLHW DOOHHQ RP KXQ


De Nederlandse supermarkten doorgelicht |

SURGXFWLH LQ NZDQWLWDWLHYH HQ NZDOLWDWLHYH ]LQ RS HHQ KRJHU SHLO WH EUHQJHQ PDDU RRN RP HHQ EHWHUH SULMV YRRU KXQ SURGXFWHQ XLW WH RQGHUKDQGHOHQ 5RO EHGULMYHQ HQ VXSHUPDUNWHQ 'DDU OLJW HHQ URO YRRU GH EHGULMYHQ DDQ KHW HLQG YDQ GH NRI¿HNHWHQ 0XOWLQDWLRQDOV HQ VXSHUPDUNWHQ YHUGLHQHQ JRHG DDQ GH NRI¿HKDQGHO /DJH LQNRRSSULM]HQ HHQ XLWJHNLHQGH SURGXFWRQWZLNNHOLQJ HQ HHQ NUDFKWLJ PHUNHQEHOHLG ]RUJHQ YRRU KRJH ZLQVWPDUJHV 7HJHOLMNHUWLMG ]LMQ ]H KXLYHULJ RP ELM WH GUDJHQ DDQ WUDLQLQJV HQ FHUWL¿FHULQJVNRVWHQ YDQ ERHUHQ RI RP KRJHUH SULM]HQ WH EHWDOHQ DDQ ERHUHQ GLH ZLOOHQ LQYHVWHUHQ LQ HHQ EHGULMI GDW YROGRHW DDQ EHSDDOGH VRFLDOH HQ PLOLHXULFKWOLMQHQ 9HUDQWZRRUGHOLMNKHLG RYHUKHGHQ 'DDUQDDVW PRHWHQ EHGULMYHQ HQ RYHUKHGHQ RRN KXQ YHUDQWZRRUGHOLMNKHLG QHPHQ DOV KHW JDDW RP GH ZHUHOGZLMGH YHUDQGHULQJ YDQ KHW NOLPDDW 'LH WUHIW RRN GH NRI¿HSURGXFHUHQGH ODQGHQ =R ZDDUVFKXZW KHW ,QWHUQDWLRQDDO &HQWUXP YRRU 7URSLVFKH /DQGERXZ &,$7 6 voor grote gevolgen in &HQWUDDO $PHULND 6WLMJHQGH WHPSHUDWXUHQ ]XOOHQ GH NRI¿HSURGXFWLH QDDU KRJHUJHOHJHQ JHELHGHQ VWXZHQ $OV HU QLHWV JHEHXUW ]RX LQ KHW MDDU SURFHQW YDQ KHW KXLGLJH NRI¿HDUHDDO HQ GDDUPHH RRN GH KRJH NZDOLWHLW NRI¿H XLW &HQWUDDO $PHULND YHUGZHQHQ NXQQHQ ]LMQ


De Nederlandse supermarkten doorgelicht |


De Nederlandse supermarkten doorgelicht |

:DW GRHW 2[IDP 1RYLE"

$OV RQWZLNNHOLQJVRUJDQLVDWLH RQGHUVWHXQW 2[IDP 1RYLE LQ SURGXFHQWHQODQGHQ ORNDOH RUJDQLVDWLHV ELM KHW YHUVWHUNHQ HQ RUJDQLVHUHQ YDQ NRI¿HERHUHQ HQ ERHULQQHQ 'DDUQDDVW ]HW 2[IDP 1RYLE ]LFK LQ RP RRN LQ GH FRQVXPHQWHQODQGHQ GH VFKDNHOV LQ GH NRI¿HNHWHQ WH YHUGXXU]DPHQ ,Q 1HGHUODQG ]LMQ ZH ZDW GDW EHWUHIW DFWLHI LQ GH 7URSLFDO &RPPRGLW\ &RDOLWLRQ HQ LQWHUQDWLRQDDO YHUWHJHQZRRUGLJHQ ZH 2[IDP LQ GH &RPPRQ &RGH IRU WKH &RIIHH &RPPXQLW\ & 7ZHH YRRUEHHOGHQ YDQ KRH ZH LQ SURGXFHQWHQODQGHQ LQ GLW JHYDO GH 'HPRFUDWLVFKH 5HSXEOLHN &RQJR HQ 2HJDQGD NRI¿HERHUHQ RQGHUVWHXQHQ &RQJROHVH NRI¿HERHUHQ NULMJHQ ZHHU KRRS 'H NRI¿HVHFWRU LV YRRU GH 'HPRFUDWLVFKH 5HSXEOLHN &RQJR '5& ODQJH WLMG GH PRWRU YDQ GH HFRQRPLH JHZHHVW 1RJ VWHHGV YHUGLHQHQ RQJHYHHU IDPLOLHV KXQ EURRG LQ GH NRI¿H 'H SURGXFWLHYROXPHV ]LMQ HFKWHU DDQ]LHQOLMN WHUXJJHORSHQ DOV JHYROJ YDQ GH NRI¿HFULVLV GH EXUJHURRUORJ KHW YHUZDDUOR]HQ YDQ GH LQIUDVWUXFWXXU HQ GH ODQGERXZ HQ JHZDV]LHNWHV 2[IDP 1RYLE RQGHUVWHXQW &DIp $IULFD 'H]H QRQ SUR¿W RUJDQLVDWLH ]HW ]LFK LQ RP GH NRI¿HSURGXFWLH LQ $IULND ZHHU RS KHW QLYHDX YDQ GH PLGGHQ MDUHQ ]HYHQWLJ WH NULMJHQ 7RHQ ZDV $IULND JRHG YRRU SURFHQW YDQ GH ZHUHOGH[SRUW ,Q GH '5& LV &DIp $IULND HU LQ GH DIJHORSHQ WZHH MDDU LQ JHVODDJG RP RYHUKHLG EHGULMYHQ HQ ERHUHQ LQ JHVSUHN WH NULMJHQ RYHU GH UHYLWDOLVHULQJ YDQ GH NRI¿HVHFWRU 2S GLW PRPHQW ZRUGHQ HU SHU SURYLQFLH SODQQHQ YDQ

DDQSDN RQWZLNNHOG 'H]H PRHWHQ XLWHLQGHOLMN OHLGHQ WRW HHQ QDWLRQDDO SODQ YDQ DDQSDN ,Q GH SURYLQFLH =XLG .LYX LV 2[IDP 1RYLE¶ SDUWQHU 8*($), DFWLHI 'DDU RQGHUVWHXQW GH RUJDQLVDWLH YLMIKRQGHUG NRI¿HERHUHQ ELM KHW YHUKRJHQ YDQ KXQ SURGXFWLH HQ KHW YHUEHWHUHQ YDQ GH NZDOLWHLW YDQ KXQ SURGXFWHQ +XQ GRHO LV WRHJDQJ WH NULMJHQ WRW GH )DLUWUDGH PDUNW PHW EHWHUH SULM]HQ YRRU KXQ NRI¿H HQ ZHHU SHUVSHFWLHI RS HHQ EHWHUH WRHNRPVW Oegandese vrouwen met ambities ,Q 2HJDQGD ZHUNW 2[IDP 1RYLE VDPHQ PHW %XNRQ]R 'H]H FR|SHUDWLH WHOW OHGHQ ZDDUYDQ SURFHQW YURXZ GLH ELRORJLVFKH NRI¿H YDQ KRJH NZDOLWHLW SURGXFHUHQ %XNRQ]R ZHUNW PHW KHW *HQGHU $FWLRQ /HDUQLQJ 6\VWHP *$/6 Dit is een innovatieve methode om gemeenschappen te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¿H QLHW DOOHHQ RS GH ORNDOH HQ GH QDWLRQDOH PDDU RRN RS GH LQWHUQDWLRQDOH PDUNW WH YHUNRSHQ HQ HHQ PHUN RS WH ]HWWHQ YDQ NRI¿H JHPDDNW GRRU YURXZHQ


De Nederlandse supermarkten doorgelicht | 11

,Q JHVSUHN PHW RYHUKHGHQ EHGULMIVOHYHQ HQ SXEOLHN +HW VWHXQHQ YDQ NRI¿HERHUHQ LQ RQWZLNNHOLQJVODQGHQ LV pp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¿HVHFWRU PHW KHW RQWZLNNHOHQ YDQ HHQ ]RJHQDDPGH &RPPRQ &RGH IRU WKH &RIIHH &RPPXQLW\ & 'H]H YULMZLOOLJH FRGH PRHW GH JHKHOH NRI¿HVHFWRU VWDS YRRU VWDS QDDU GH SURGXFWLH YDQ GXXU]DPH NRI¿H OHLGHQ 'H KHOIW YDQ GH ZHUHOGZLMGH NRI¿HSURGXFWLH HQ LQGXVWULH LV LQPLGGHOV ELM & DDQJHVORWHQ

Kritische dialoog en monitoring ,Q GH 7URSLFDO &RPPRGLW\ &RDOLWLRQ 7&& voorheen de .RI¿HFRDOLWLH ZHUNHQ WZDDOI 1HGHUODQGVH PDDWVFKDSSHOLMNH RUJDQLVDWLHV ZDDURQGHU 2[IDP 1RYLE LQWHQVLHI VDPHQ PHW RQWZLNNHOLQJVRUJDQLVDWLHV HQ YDNERQGHQ LQ NRI¿H WKHH HQ FDFDRSURGXFHUHQGH ODQGHQ 7HJHOLMNHUWLMG ZHUNW GH 7&& VDPHQ PHW RYHUKHGHQ KDQGHODUHQ HQ EHGULMYHQ RP GH VRFLDOH HFRORJLVFKH HQ HFRQRPLVFKH RPVWDQGLJKHGHQ LQ GH NRI¿H WKHH HQ FDFDRNHWHQV WH YHUEHWHUHQ 'H 7&& RUJDQLVHHUW MDDUOLMNVH FRQIHUHQWLHV ZDDULQ EHGULMYHQ PDDWVFKDSSHOLMNH RUJDQLVDWLHV HQ YHUWHJHQZRRUGLJHUV YDQ ERHUHQ VDPHQ NRPHQ RP WH OHUHQ YDQ HONDDUV HUYDULQJHQ RP HIIHFWLHYHU VDPHQ WH ZHUNHQ HQ RP EHWHU UHVXOWDWHQ WH NXQQHQ PHWHQ =R KHHIW GH 7&& GH µNRI¿HEDURPHWHU¶ RQWZLNNHOG 'H]H UDSSRUWDJH JHHIW HHQ DFWXHHO RYHU]LFKW YDQ GH DFWLYLWHLWHQ YDQ NRI¿HSURGXFHQWHQ KDQGHODUHQ YHUZHUNHUV HQ VXSHUPDUNWHQ RS KHW WHUUHLQ YDQ GXXU]DPH NRI¿H 'DDUPHH JHHIW GH NRI¿HEDURPHWHU HHQ JRHG EHHOG YDQ ZDW HU QRJ PRHW JHEHXUHQ HQ NXQQHQ LQGLYLGXHOH EHGULMYHQ H[WUD ZRUGHQ JHVWLPXOHHUG KXQ NRI¿HDDQERG WH YHUGXXU]DPHQ


De Nederlandse supermarkten doorgelicht | 12

Van crisis naar kans

'H SULMV YDQ NRI¿H RS GH ZHUHOGPDUNW LV DOWLMG RQGHUKHYLJ JHZHHVW DDQ VWHUNH VFKRPPHOLQJHQ 7XVVHQ HQ reguleerde een internationale overeenkomst te hevige ÀXFWXDWLHV 0HW GH OLEHUDOLVHULQJ YDQ GH PDUNW LQ GH MDUHQ QHJHQWLJ JURHLGH GH NRI¿HSURGXFWLH ÀLQN 3DUDOOHO GDDUDDQ GDDOGH GH YUDDJ QDDU NRI¿H RQGHU PHHU GRRU GH WRHQHPHQGH SRSXODULWHLW YDQ IULVGUDQN 'H RYHUSURGXFWLH OHLGGH YDQDI WRW SULMVGDOLQJHQ GLH LQ KXQ GLHSWHSXQW EHUHLNWHQ .RI¿HFULVLV 'H NRI¿HFULVLV KDG JURWH JHYROJHQ LQ GH NRI¿HSURGXFHUHQGH ODQGHQ .RI¿HERHUHQ HQ DUEHLGHUV EHODQGGHQ LQ JURWH DUPRHGH 9HOHQ VWRSWHQ PHW NRI¿HSURGXFWLH HQ WURNNHQ QDDU GH VWHGHQ 2YHUKHGHQ ]DJHQ KXQ LQNRPVWHQ IRUV GDOHQ 9RRUDO LQ $IULND NURPS GH NRI¿HVHFWRU VWHUN 2QGHUWXVVHQ YHUGLHQHQ GH KDQGHODUHQ GH YHUZHUNHUV HQ de eindverkopers in de consumentenlanden nog steeds KHW PHHVWH JHOG DDQ NRI¿H ,Q EHUHNHQGH 2[IDP GDW YDQ GH PLOMDUG GROODU GLH ZRUGW RPJH]HW LQ GH NRI¿HPDUNW VOHFKWV SURFHQW LQ GH SURGXFHQWHQODQGHQ ZRUGW YHUGLHQG 'LW FLMIHU NDQ GRRU GH JHVWHJHQ NRI¿HSULM]HQ HQ GH RSNRPVW YDQ %UD]LOLs DOV JURRWVWH FRQVXPHQWHQODQG LHWV QDDU ERYHQ ZRUGHQ ELMJHVWHOG .RI¿HEUDQGHUV DDQ ]HW 5XLP HHQ GHUGH YDQ GH ZHUHOGPDUNW YDQ NRI¿H LV LQ KDQGHQ YDQ GULH JURWH NRI¿HEUDQGHUV 1HVWOp .UDIW )RRGV HQ 6DUD /HH 'RXZH (JEHUWV 9RRUDOVQRJ KRXGW KHW KDQGHOVEHOHLG YDQ $PHULND -DSDQ HQ GH (XURSHVH 8QLH KXQ SRVLWLH LQ VWDQG 'H NRI¿HEUDQGHUV NXQQHQ KXQ PDFKW HQ LQYORHG SRVLWLHI DDQZHQGHQ RP GH JHKHOH NRI¿HVHFWRU WH

YHUGXXU]DPHQ 'DDUYRRU ]DO ]HNHU PHHU PRHWHQ ZRUGHQ JHwQYHVWHHUG LQ GH NOHLQH NRI¿HERHUHQ ]RGDW KXQ SURGXFWLH NDQ YROGRHQ DDQ GH VRFLDOH HFRQRPLVFKH HQ HFRORJLVFKH FULWHULD YDQ GH GXXU]DDPKHLGVNHXUPHUNHQ 7HQ WLMGH YDQ GH NRI¿HFULVLV YURHJ 2[IDP LQWHUQDWLRQDDO DDQGDFKW YRRU GH EHURHUGH VLWXDWLH YDQ GH NRI¿HERHUHQ 'LH ZHUG ]LFKWEDDU JHPDDNW LQ KHW 2[IDP UDSSRUW µ0XJJHG 3RYHUW\ LQ \RXU FRIIHH FXS¶ 0HW HHQ ZHUHOGZLMGH NRI¿H FDPSDJQH ZHUGHQ EHGULMYHQ DOV 1HVWOp .UDIW HQ 6DUD /HH RQGHU GUXN JH]HW RP PDDWUHJHOHQ WH QHPHQ 11 ,Q YRHUGH GH .RI¿HFRDOLWLH PHW DOV DFWLHI OLG 2[IDP 1RYLE FDPSDJQH ELM 'RXZH (JEHUWV 'H FRDOLWLH GURQJ HU ELM KHW GRFKWHUEHGULMI YDQ 6DUD /HH RS DDQ KDDU PDDWVFKDSSHOLMNH YHUDQWZRRUGHOLMNKHLG WH QHPHQ HQ IXQGDPHQWHOH DUEHLGVUHFKWHQ HQ IDWVRHQOLMNH SULM]HQ YRRU KDDU NRI¿HERHUHQ QD WH VWUHYHQ 2PGDW 'RXZH (JEHUWV LQ MDDU EHVWRQG JHEHXUGH GDW RQGHU GH OHXV µ'RXZH (JEHUWV LV MDULJ WRFK LV KHW JHHQ IHHVW¶ 'RXZH (JEHUWV QHHPW KDDU YHUDQWZRRUGHOLMNKHLG 'LH FDPSDJQH LV QLHW YRRU QLHWV JHZHHVW (HQ MDDU ODWHU LQ NRQGLJGH 'RXZH (JEHUWV DDQ GH HHUVWH WRQ 87= &HUWL¿HG NRI¿H LQ WH NRSHQ PHW GH LQWHQWLH RP GLW DDQGHHO MDDUOLMNV WH YHUGXEEHOHQ ,Q LV GDW YROXPH JHJURHLG WRW WRQ ,QPLGGHOV KHHIW 6DUD /HH DDQJHJHYHQ LQ SURFHQW GXXU]DPH NRI¿H YDQ 87= &HUWL¿HG RS GH 1HGHUODQGVH PDUNW WH EUHQJHQ (HQ YRRUEHHOG GDW QDYROJLQJ YHUGLHQW GRRU GH UHVW YDQ GH NRI¿HVHFWRU ZHUHOGZLMG


De Nederlandse supermarkten doorgelicht | 13


De Nederlandse supermarkten doorgelicht | 14

.RI¿H LQ 1HGHUODQG

:HUHOGZLMG ZHUG HU LQ UXLP PLOMRHQ WRQ NRI¿HERQHQ JHSURGXFHHUG 'DDUYDQ ZHUG SURFHQW JHs[SRUWHHUG 12 1HGHUODQG LPSRUWHHUGH LQ ELMQD PLOMRHQ NLOR JURHQH NRI¿HERQHQ 3URFHQW YDQ GH]H ERQHQ NZDP XLW %UD]LOLs 9LHWQDP 3HUX +RQGXUDV 2HJDQGD HQ &RORPELD 9DQ GH]H ERQHQ LV UXLP PLOMRHQ NLOR DO GDQ QLHW LQ YHUZHUNWH YRUP ZHHU JHs[SRUWHHUG PLOMRHQ NLOR ZDV EHVWHPG YRRU ELQQHQODQGVH FRQVXPSWLH 13 .RI¿HFRQVXPSWLH ,Q 1HGHUODQG ZRUGW RQJHYHHU SURFHQW YDQ GH NRI¿H WKXLV JHGURQNHQ 'H RYHULJH SURFHQW ZRUGW LQ GH KRUHFD HQ ELM LQVWHOOLQJHQ RI EHGULMYHQ JHFRQVXPHHUG 9DQ KHW GHHO GDW EXLWHQVKXLV ZRUGW JHGURQNHQ ZRUGW KHW RYHUJURWH GHHO SURFHQW RS KHW ZHUN JHFRQVXPHHUG SURFHQW LQ GH KRUHFD UHVWDXUDQWV NRI¿HEDUV SURFHQW LQ LQVWHOOLQJHQ ]LHNHQKXL]HQ YHUSOHHJKXL]HQ RQGHUZLMVLQVWHOOLQJHQ HQ SURFHQW ELM EHQ]LQHVWDWLRQV ([SORLWDQWHQ YDQ EHQ]LQHVWDWLRQV KHEEHQ RQWGHNW GDW DXWRPRELOLVWHQ HUJHQV ZHO RI QLHW WDQNHQ YDQZHJH GH NZDOLWHLW YDQ GH NRI¿H Verkoopkanaal 'H NRI¿H YRRU WKXLVFRQVXPSWLH ZRUGW YRRUQDPHOLMN ELM VXSHUPDUNWHQ JHNRFKW ,Q PDDNWH NRI¿H SURFHQW XLW YDQ GH WRWDOH RP]HW LQ KHW VXSHUPDUNWNDQDDO 'DDUELM JLQJ KHW RP HHQ EHGUDJ YDQ PLOMRHQ HXUR HQ HHQ YROXPH YDQ WRQ ERQHQ 14 In de supermarkten wordt

KRRIG]DNHOLMN JHPDOHQ NRI¿H YHUNRFKW GH YHUKRXGLQJ JHPDOHQ NRI¿H YHUVXV ERQHQ NRI¿H LV UHVSHFWLHYHOLMN HQ SURFHQW 'H DIJHORSHQ WLHQ MDDU ]LMQ GH SULM]HQ YDQ HHQ JUDPVSDN NRI¿H JHPLGGHOG JHVWHJHQ YDQ QDDU HXUR 'H VWLMJLQJ LV PHGH YHURRU]DDNW GRRU GH JURHL YDQ ppQNRSVYHUSDNNLQJHQ HQ HVSUHVVRNRI¿H &LUFD SURFHQW YDQ GH JHPDOHQ NRI¿H EHVWDDW XLW ppQNRSVYHUSDNNLQJHQ $DQGHHO GXXU]DPH NRI¿H 9DQ DOOH NRI¿H GLH ZHUHOGZLMG ZRUGW YHUNRFKW KHHIW RS GLW PRPHQW VOHFKWV SURFHQW HHQ GXXU]DDPKHLGVNHXUPHUN ,Q ZDV GDW SURFHQW HQ LQ QRJ PDDU SURFHQW +HW LV GXV QRJ QLHW YHHO PDDU HU LV ZHO VSUDNH YDQ HHQ GXLGHOLMNH YRRUXLWJDQJ ,Q 1HGHUODQG KHHIW RS GLW PRPHQW RQJHYHHU SURFHQW YDQ DOOH NRI¿H HHQ NHXUPHUN 16 ,Q ZDV GDW QRJ SURFHQW 'DDUPHH ORRSW 1HGHUODQG LQWHUQDWLRQDDO JH]LHQ YRRURS :DQW LQ GH 96 LV KHW SHUFHQWDJH GXXU]DPH NRI¿H SURFHQW LQ 'HQHPDUNHQ SURFHQW LQ 'XLWVODQG SURFHQW HQ LQ HVSUHVVRODQG ,WDOLs PLQGHU GDQ SURFHQW

De grootste spelers 'H JURRWVWH VSHOHUV RS GH 1HGHUODQGVH NRI¿HPDUNW ]LMQ 'RXZH (JEHUWV SURFHQW $KROG &RIIHH &RPSDQ\ HQ 'ULH 0ROOHQ +ROGLQJ


De Nederlandse supermarkten doorgelicht |

'RXZH (JEHUWV 6DUD /HH NRFKW LQ WRQ 87= &HUWL¿HG NRI¿H LQ 'DW LV RQJHYHHU SURFHQW YDQ KDDU ZHUHOGZLMGH SURGXFWLH 'H KHOIW YDQ GH]H JHFHUWL¿FHHUGH NRI¿H ZRUGW JHEUXLNW YRRU GH 1HGHUODQGVH PDUNW 9DQ DOOH NRI¿H YDQ 'RXZH (JEHUWV LQ 1HGHUODQG LV PRPHQWHHO HHQ GHUGH GHHO GXXU]DDP 'ULH 0ROOHQ +ROGLQJ LV GH HQLJH NRI¿HEUDQGHU WHU ZHUHOG GLH YDQ DOOH NHXUPHUNHQ GXXU]DPH NRI¿H DDQELHGW 0HW KHW GXXU]DDP FRQFHSW ELHGW KHW EHGULMI VXSHUPDUNWHQ HHQ SDNNHW NRI¿H PHW PHHUGHUH NHXUPHUNHQ 0RPHQWHHO LV ELMQD HHQ GHUGH YDQ KHW NRI¿HYROXPH YDQ 'ULH 0ROOHQ YRRU GH 1HGHUODQGVH UHWDLOPDUNW GXXU]DDP JHFHUWL¿FHHUG $KROG &RIIHH &RPSDQ\ ZDV LQ HHQ YDQ GH JURQGOHJJHUV YDQ 87= &HUWL¿HG $O KDDU 3HUOD NRI¿HV GUDJHQ GLW NHXUPHUN 'DDUQDDVW LQWURGXFHHUGH $KROG &RIIHH &RPSDQ\ HHQ KXLVPHUN 0D[ +DYHODDU NRI¿H &DIp 2NH 3HH]H 1HXWHERRP 6LPRQ /HYHOW 6PLW 'RUODV ]LMQ NOHLQHUH EUDQGHUV RS GH 1HGHUODQGVH PDUNW =LM OHYHUHQ HHQ EUHHG SDNNHW YDQ NZDOLWHLWVNRI¿H DDQ HQ GLYHUVH NHXUPHUNHQ

%LM KHW EHSDOHQ YDQ GH GXXU]DDPKHLG YDQ KHW NRI¿HDDQERG YDQ GH 1HGHUODQGVH VXSHUPDUNWHQ LV JHNHNHQ QDDU KHW DDQERG YDQ GH WLHQ JURRWVWH VXSHUPDUNWNHWHQV 'H]H KHEEHQ VDPHQ HHQ PDUNWDDQGHHO YDQ ELMQD SURFHQW


De Nederlandse supermarkten doorgelicht | 16

$DQGHHO GXXU]DPH NRIÂżH SHU VXSHUPDUNW

* Gegevens zijn bevestigd door supermarkt. Bij de berekening van het aandeel GXXU]DPH NRIÂżH ELM GH DQGHUH supermarkten (behalve Aldi en Lidl GLH DOOHHQ KXLVPHUNNRIÂżH DDQELHGHQ wordt uitgegaan van gemiddeld 30% KXLVPHUNNRIÂżH 'RXZH (JEHUWV '( NRIÂżH HQ RYHULJH PHUNHQ Het gemiddelde percentage duurzame NRIÂżH YDQ '( LV JHVFKDW RS


De Nederlandse supermarkten doorgelicht |

$DQGHHO GXXU]DPH NRI多H LQ KXLVPHUNHQ


De Nederlandse supermarkten doorgelicht |

6XSHUPDUNWHQ RS QDDU !

'H RQGHU]RFKWH WLHQ 1HGHUODQGVH VXSHUPDUNWHQ NRPHQ ZDW EHWUHIW KXQ DDQERG YDQ GXXU]DPH NRI¿H WRW HHQ JHPLGGHOGH VFRUH YDQ SURFHQW +HW DDQGHHO GXXU]DPH NRI¿H ELM GH VXSHUPDUNWHQ LV GXV ODJHU GDQ KHW JHPLGGHOGH YDQ SURFHQW YRRU GH KHOH 1HGHUODQGVH NRI¿HPDUNW $OEHUW +HLMQ & HQ -XPER ORSHQ YRRURS PHW UHVSHFWLHYHOLMN HQ SURFHQW =LM KHEEHQ RRN KXQ KXLVPHUN YULMZHO YROOHGLJ YHUGXXU]DDPG $OOHHQ KHW NOHLQH GHHO KXLVPHUNRSORVNRI¿H LV QRJ QLHW ELM DOOH VXSHUPDUNWHQ YHUGXXU]DDPG 'LW GHHO LV QLHW PHHJHQRPHQ LQ GH UDQNLQJ 'H DQGHUH ]HYHQ VXSHUPDUNWHQ VFRUHQ ODJHU GDQ KHW JHPLGGHOGH YDQ SURFHQW $OGL KHHIW DDQJHJHYHQ JHHQ JHFHUWL¿FHHUGH NRI¿H DDQ WH ELHGHQ $OGL HQ /LGO ]LMQ OLG YDQ & HHQ EDVLVPRGXOH YRRU YHUDQWZRRUGH NRI¿H 0DDU & LV JHHQ NHXUPHUN $OGL LV GH HQLJH VXSHUPDUNW LQ GLW RQGHU]RHN GLH JHHQ LQWHQWLH KHHIW XLWJHVSURNHQ RYHU KHW YHUGXXU]DPHQ YDQ KDDU KXLVPHUNNRI¿H Een aantal Nederlandse supermarkten heeft het voortouw JHQRPHQ ELM KHW YHUGXXU]DPHQ YDQ KXQ KXLVPHUN $OEHUW +HLMQ ZDV GH HHUVWH DOV RSULFKWHU YDQ KHW 87= &HUWL¿HG NHXUPHUN GDDUQD YROJGHQ DQGHUHQ :DW EHWUHIW KXLVPHUNNRI¿H QHPHQ VXSHUPDUNWHQ RS YHUVFKLOOHQGH PDQLHUHQ KXQ YHUDQWZRRUGHOLMNKHLG =R ]LMQ GH KXLVPHUNNRI¿HV ELM $+ HQ & SURFHQW 87= -XPER PDDNW JHEUXLN YDQ HHQ DQGHU FRQFHSW KDDU KXLVPHUNNRI¿H LV SURFHQW 092

ZDDUELM GH NRI¿H EHVWDDW XLW HHQ PHODQJH YDQ YHUVFKLOOHQGH NHXUPHUNHQ 87= )DLUWUDGH HQ 5DLQIRUHVW $OOLDQFH $QGHUH VXSHUPDUNWHQ ]RDOV 3OXV 6XSHU GH %RHU 'LUN YDQ GHQ %URHN HQ DQGHUH 6XSHUXQLHOHGHQ KHEEHQ YRRU KXQ KXLVPHUNNRI¿H JHNR]HQ YRRU GH SURFHQW 5DLQIRUHVW $OOLDQFH YDULDQW ,Q KHW QLHXZH EHOHLG YDQ 5DLQIRUHVW $OOLDQFH NULMJHQ DOOH JHEUXLNHUV YDQDI YLMI MDDU GH WLMG RP QDDU SURFHQW 5DLQIRUHVW $OOLDQFH WH JDDQ 'LW JHOGW GXV RRN YRRU GH VXSHUPDUNWHQ *HPLGGHOG LV WRW SURFHQW YDQ GH NRI¿HYHUNRSHQ LQ GH VXSHUPDUNWHQ DINRPVWLJ YDQ 'RXZH (JEHUWV HQ GDDUPHH GXV RRN GHHOV SURFHQW GXXU]DDP $OEHUW +HLMQ & HQ -XPER ELHGHQ LQ KXQ JHKHOH KXLVPHUNNRI¿HDVVRUWLPHQW SURFHQW GXXU]DDP DDQ 3OXV HQ 6SDU GRHQ GDW LQ /LGO KHHIW DDQJHJHYHQ LQ PLQLPDDO GH KHOIW YDQ ]LMQ NRI¿H SURFHQW GXXU]DDP DDQ WH ELHGHQ +HW DDQERG YDQ GXXU]DPH NRI¿H ELM GH VXSHUPDUNWHQ VWLMJW GXV HQ GDW LV SRVLWLHI :H YHUZDFKWHQ GDQ RRN YDQ GH VXSHUPDUNWHQ GDW ]LM LQ DOOHPDDO SURFHQW GXXU]DPH NRI¿H DDQ ]XOOHQ ELHGHQ


De Nederlandse supermarkten doorgelicht |

Welke winkels verkopen nu GH PHHVWH GXXU]DPH NRIÂżH"

Coop

l

, Dek

, Hoo

Deen

Lid

NI

ET

DU 0%

Al

di

Super de Boer, Plus, en Broek, Dirk van d par, Bas, S Hema, , gvliet rkt ama

AH S i m o C1 n Level 0 0 t 0 Jumb o

V& 'H D, W %L AA MH N R Q N a R wi tuu , UI W nke rvo e re ls, edin ldw gs i nk els

AM

ZA

10 0%

UR

DU AM A Z UR 19% 1-

40 % - 9 9% 39% 20% -


De Nederlandse supermarkten doorgelicht |

=XLYHUH NRI¿H

2S QRYHPEHU RQGHUWHNHQGH GH EUDQFKHRUJDQLVDWLH .RQLQNOLMNH 1HGHUODQGVH 9HUHQLJLQJ YRRU .RI¿H HQ 7KHH GH ,QWHQWLHYHUNODULQJ 'XXU]DPH .RI¿H 'H YROJHQGH SDUWLMHQ ondersteunen de intentieverklaring: het ministerie van (FRQRPLVFKH =DNHQ /DQGERXZ HQ ,QQRYDWLH KHW SODWIRUP 9HUGXXU]DPLQJ 9RHGVHO 21 met daarin onder andere de EUDQFKHYHUHQLJLQJ YDQ GH VXSHUPDUNWHQ HQ 1*2V ]RDOV 2[IDP 1RYLE 7URSLFDO &RPPRGLW\ &RDOLWLRQ HQ 6ROLGDULGDG 0HW KHW RQGHUWHNHQHQ YDQ GH YHUNODULQJ LV GH LQWHQWLH XLWJHVSURNHQ GDW LQ GULHNZDUW YDQ DOOH NRI¿H JHGURQNHQ HQ YHUNRFKW RS GH 1HGHUODQGVH PDUNW GXXU]DDP JHFHUWL¿FHHUG ]DO ]LMQ 1HGHUODQG LV ZHUHOGZLMG NRSORSHU DOV KHW JDDW RP GH YHUNRRS YDQ GXXU]DPH NRI¿H 'DDUPHH PDNHQ ZH KHW PRJHOLMN GDW WLHQGXL]HQGHQ NRI¿HERHUHQ HQ KXQ JH]LQQHQ KXQ OHYHQVRPVWDQGLJKHGHQ NXQQHQ YHUEHWHUHQ :DW GDW EHWUHIW LV KHW EHODQJULMN GDW 1HGHUODQG KDDU YRRUDDQVWDDQGH SRVLWLH EOLMIW EHKRXGHQ :H YHUZDFKWHQ GDW GH NRI¿HVHFWRU GLH DPELWLH GHHOW HQ XLWHLQGHOLMN YRRU GH YROOH SURFHQW GXXU]DPH NRI¿H JDDW 7HJHOLMNHUWLMG URHSHQ ZH DQGHUH ODQGHQ RS KHW YRRUEHHOG YDQ 1HGHUODQG WH YROJHQ ]RGDW XLWHLQGHOLMN DOOH PLOMRHQ NRI¿HERHUHQ HHQ ]HOIVWDQGLJ EHVWDDQ ]RQGHU DUPRHGH NXQQHQ RSERXZHQ 2[IDP 1RYLE

* Onder voorbehoud. Bij het ter perse gaan van dit rapport moest de ondertekening nog plaatsvinden.


De Nederlandse supermarkten doorgelicht | 21

$DQGHHO GXXU]DPH NRI多H | |


De Nederlandse supermarkten doorgelicht | 22

&RORIRQ HQ EURQYHUPHOGLQJ

Colofon

Bronnen:

7HNVW 2[IDP 1RYLE )UDQN 0HFKLHOVHQ

2[IDP 0XJJHG 3RYHUW\ LQ \RXU FRIIHH FXS

2QGHU]RHN &5(0 $PDUHQV )HOSHUODDQ

&RIIHH &RDOLWLRQ &RIIHH %DURPHWHU

,QKRXGHOLMNH ELMGUDJH 6MRHUG 3DQKX\VHQ

7&& &RIIHH %DURPHWHU

)RWR¶V YRRU]LMGH 5RHODQW 0HLMHU EO] HQ 2[IDP &ULVSLQ +XJKHV EO] HQ DFKWHUNDQW 2[IDP *HRII 6D\HU 3ULQW 7'6 SULQWPDLOGDWD

Noten: =LH ZHEVLWHV ZZZ PD[KDYHODDU QO ZZZ XW]FHUWL¿HG QO ZZZ UDLQIRUHVWDOOLDQFH RUJ ZZZ VNDO QO 9ROJHQV SULQFLSHV 7&& ]LH 7&& FRIIHH EDURPHWHU ,QWHUQDWLRQDO /DERXU 2UJDQLVDWLRQ ,/2 FRQYHQ-

1RYHPEHU

&DIp $IULFD & &RRS 'ULH 0ROOHQ +ROGLQJ

-DDUYHUVODJ .19.7 -DDUYHUVODJ LV QRJ QLHW YHUVFKHQHQ ELM SXEOLFDWLH YDQ GLW UDSSRUW

-DDUYHUVODJ .19.7 6FKDWWLQJ RS EDVLV YDQ LQIRUPDWLH NHXUPHUNHQ 6FKDWWLQJ 87= )7 %LR %URQ &%, 0DUNHW 6XUYH\ 7KH FRIIHH WHD DQG FRFRD PDUNHW LQ WKH (8 5$ %URQ 5DLQIRUHVW

GLVFULPLQDWLRQ QR FKLOG ODERXU

$OOLDQFH 7HYHQV LV HHQ GHUGH YDQ GH )DLUWUDGH NRI¿H RRN ELRORJLVFK JHFHUWL¿FHHUG

QLQJ OLYLQJ ZDJH KHDOWK\ DQG

7&& FRIIHH EDURPHWHU

VDIH ZRUNLQJ FRQGLWLRQV ZZZ LOR RUJ

,QIRUPDWLH YDQ 'ULH 0ROOHQ +ROGLQJ

'LUN YDQ GHQ %URHN 'RXZH (JEHUWV 6DUD /HH

,8) ZHEVLWH KWWS FPV LXI RUJ "T QRGH

+LYRV ,8) -XPER .19.7 /LGO 3OXV 5HWDLO

)HGHUDWLRQ RI 8JDQGDQ (PSOR\HUV 5DSLG

5DLQIRUHVW $OOLDQFH 6ROLGDULGDG 6WLFKWLQJ 0D[

DVVHVVPHQW UHSRUW RQ WKH QDWXUH SUHYDOHQFH DQG

+DYHODDU 6SDU 6XSHU GH %RHU 7&& 8JHD¿

RWKHU G\QDPLFV RI FKLOG ODERXU ZLWKLQ WKH FRIIHH

87= &HUWL¿HG :(0$1 HQ & $VVRFLDWLRQ =LM

DJULFXOWXUDO VHFWRU LQ 8JDQGD

KHEEHQ RQV PHW KXQ LQIRUPDWLH JHKROSHQ HHQ

\RXU FRIIHH FXS

WLRQV QR IRUFHG ODERXU QR IUHHGRP RI DVVRFLDWLRQ DQG FROOHFWLYH EDUJDL-

0HW GDQN DDQ $OEHUW +HLMQ $OGL %XNRQ]R FRRS

SRQVLEOH 2[IDP ,QWHUQDWLRQDO 0XJJHG 3RYHUW\ LQ ZZZ LFR RUJ

(LQGUHGDFWLH )UHG *HHOHQ 7HNVWSURGXFWLHV 2QWZHUS HQ ¿JXUHQ 7HJHQZLQG 5RHODQW 0HLMHU

&RQWDJ HW DO &RIIHH ± 6XVWDLQDEOH 5HV-

5HXWHUV 0D\ &HQWUDO $PHULFD FRIIHH

KWWS ZZZ GLVWULIRRG QO ZHE 2QGHU]RHN 0DUNWDDQGHOHQ KWP +LHULQ LV QLHW RSJHQRPHQ KHW NOHLQH GHHO RSORVNRI¿H YDQ KHW KXLVPHUN GDW ELM GH PHHVWH VXSHUPDUNWHQ QRJ QLHW LV YHUGXXU]DDPG ZZZ YHUGXXU]DPLQJYRHGVHO QO +HW SODWIRUP

EHWHU EHHOG WH JHYHQ YDQ GH RQWZLNNHOLQJHQ RS

ODQGV WR VKULQN DV JOREH ZDUPV

9HUGXXU]DPLQJ 9RHGVHO LV HHQ VDPHQZHUNLQJ YDQ

KHW JHELHG YDQ GXXU]DDPKHLG LQ GH NRI¿HVHF-

KWWS ZZZ UHXWHUV FRP DUWLFOH LG861

KHW PLQLVWHULH YDQ /19 HQ YHUVFKLOOHQGH YHUWHJHQ-

WRU PHW QDPH LQ GH UHWDLO

ZZZ & FRIIHHDVVRFLDWLRQ RUJ

ZRRUGLJHUV XLW KHW EHGULMIVOHYHQ 'H DJUDULVFKH

/HGHQ YDQ GH 7URSLFDO &RPPRGLW\ &RDOLWLRQ

VHFWRU YRHGLQJVPLGGHOHQLQGXVWULH VXSHUPDUNWHQ

'H YHUDQWZRRUGHOLMNKHLG YRRU GH LQKRXG YDQ GLW

+LYRV 2[IDP 1RYLE 6ROLGDULGDG &19 )19

rapport ligt bij Oxfam Novib.

2LNRV 6RPR /,: )DLUIRRG %RWK (QGV 6WRS WKH

Informatie verstrekt over ontwikkelingen na RNWREHU LV QLHW YHUZHUNW LQ GLW UDSSRUW

7UDI¿N *RHGH :DDU &R 2[IDP ,QWHUQDWLRQDO 0XJJHG 3RYHUW\ LQ \RXU FRIIHH FXS

KRUHFD HQ FDWHULQJ ]LMQ DDQJHVORWHQ


De Nederlandse supermarkten doorgelicht | 23

Oxfam Novib, ambassadeurs van het zelfdoen 2[IDP 1RYLE LV RYHUWXLJG YDQ ]HOIGRHQ 'DDURP VWHXQHQ ZH SURMHFWHQ YDQ PHQVHQ LQ RQWZLNNHOLQJVODQGHQ GLH ]HOI DDQ KXQ WRHNRPVW ZHUNHQ (Q SDNNHQ ZH GH RRU]DNHQ YDQ DUPRHGH DDQ GRRU LQWHUQDWLRQDDO WH OREE\HQ HQ FDPSDJQH WH YRHUHQ :H ZHUNHQ VDPHQ PHW EXUJHUV RUJDQLVDWLHV EHGULMYHQ HQ RYHUKHGHQ (Q PHW 2[IDP een groep van veertien ontwikkelingsorganisaties ZHUHOGZLMG 2QV LGHDDO HHQ ZHUHOG ZDDULQ LHGHUHHQ HHQ ]HOIVWDQGLJ EHVWDDQ NDQ RSERXZHQ KHW ]pOI NDQ GRHQ

www.oxfamnovib.nl 3RVWEXV *; 'HQ +DDJ Nederland


De Nederlandse supermarkten doorgelicht | 24


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.