QUIZNOS’ OVERSIZED DIRECT MAIL OVERDELIVERED.
Kyle Holmes, Quiznos Senior Director of Marketing “The oversized coupon stood out. It engaged our customers, increased brand awareness, and ultimately boosted our bottom line.”
8
%
INCREASE in SALES during the CAMPAIGN.
THE SITUATION: Quiznos operates more than 5,000 restaurants. Coupons have been a powerful marketing tool for the company; however, Quiznos was looking for new ways to grow their business.
THE SOLUTION: Quiznos worked with Canada Post to create a test campaign using oversized Unaddressed Admail. TM
THE BOTTOM LINE: The results were significant. Oversized Direct Mail generated an 8% increase in sales during the campaign.
USE THE POWER OF DIRECT MAIL TO GROW YOUR BUSINESS. To see how other businesses have grown with Direct Mail, visit canadapost.ca/Growth ™ Unaddressed Admail is a trademark of Canada Post Corporation.