2013 Media kit
2013 advertise with her
Why your business needs
Unique Magazine, Unique Audience
Who reads Her Cincinnati? While Her Cincinnati is new to this market, our sister publication in Kansas City has the following audience profile. - 87.4% of readers are age 25-54 - Average HHI of $77,095 - 68.9% have a College and/or Advanced Degree - 85.3% are married - 87% are homeowners - 97.1% buy green - 56.7% attend opera/symphony/theater - 52.3% attend health clubs You can expect to reach a very similar audience here in Cincinnati.
Our readers engage with us because we understand their needs. So do our advertisers. As a meaningful reference point for active and influential women between the ages of 25 and 54, Her Cincinnati can play a vital role in the growth and success of your business. Every month, 20,000 copies will connect with a welleducated, culturally-engaged, socially-active female audience not easily reached by traditional media outlets. Our sophisticated distribution system ensures that our magazine – and your advertising message – finds its way into the hands of more than 50,000 readers monthly. Her Cincinnati attracts loyal readers and connects them with trusted local advertisers. Think of it as a monthly gathering place where sophisticated content and creative visual design create a truly engaging experience. We celebrate women - their stories and their accomplishments - throughout the Greater Cincinnati community in each monthly issue, resulting in loyal and lasting relationships with our readers. Research has shown that 85% of all brand purchasing decisions are made or influenced by women. Let us help you translate that fact into long-term success for your business.
12/19/12
Her Confessions: Readers air out their dirty laundry … anonymously, of course! Her Favorites: The latest and greatest, from cookware to lipstick, curated by local lifestyle experts Her Beauty: Advice and trends from one of Cincinnati’s top beauty professionals Her City: A glimpse into community issues of interest to Cincinnati women Her Health: Fitness and diet tips from local experts to stay at the top of your game Her Night Out: Experiential reviews of Cincinnati hotspots, from the newest restaurant to the local institutions, a fresh take on the food, the drinks, and the atmosphere Her Home: Expert ideas for home décor and profiles of stylish local homes
Her Style: Photo-driven features showcasing the latest trends in clothing and accessories with contributions from local stylists
2013 editorial calendar
what’s inside
Her Big Day: Tips and trends for brides-to-be, plus coverage of local nuptials Her Best: Profiles of local female role models, from CEOs to everyday superwomen! Her Palate: Expert advice on food and wine; local culinary and spirits events Her Kids: Heart-touching, and often humorous, commentary for moms of all kinds Her Heart: Profiles of local female role models with a philanthropic edge, representing area nonprofits and volunteerism Her Happy Hour: Local mixologists create a unique cocktail each month and share the recipe
issue calendar ISSUE
EDITORIAL FEATURE
SPACE RESERVATION
ARTWORK DEADLINE
FINAL PROOF APPROVAL
STREET DATE
JANUARY
New Beginnings
12/5
12/7
12/10
12/21/12
FEBRUARY
I Do (Bridal Issue)
1/9
1/11
1/14
1/25/13
MARCH
Spring Cleaning
2/6
2/8
2/11
2/22/13
APRIL
Neigborhood Issue
3/6
3/8
3/11
3/22/13
MAY
Giving Back
4/10
4/12
4/15
4/25/13
JUNE
Summer Guide
5/8
5/10
5/13
5/24/13
JULY
Budget Issue
6/12
6/14
6/17
6/21/27
AUGUST
Kids/Back to School
7/10
7/12
7/15
7/26/13
SEPTEMBER
Style & Beauty
8/7
8/9
8/12
8/23/13
OCTOBER
Arts & Entertainment
9/11
9/13
9/16
9/26/13
NOVEMBER
Food Issue
10/9
10/11
10/14
10/25/13
DECEMBER
Holiday Issue / Gift Guide
11/6
11/8
11/11
11/22/13
* all deadlines are at 12 P.M. EST unless otherwise noted 12/19/12
2013 rate card
Her Cincinnati is made for women, by women. Covering topics like fashion, fitness, home, travel and more, each free issue includes insider tips, pertinent information, intelligent features and profiles of the city’s most influential and inspiring women. Rate Base: 20,000
COLOR RATES Ad Size
Open Rate
4X
8X
12X
$1,545
$1,440
Full Page
$1,855
$1,650
1/2 Page (Horiz./Vert.)
$1,340
$1,135 $1,030 $930
1/3 Page
$930
$825
$775
$720
1/4 Square
$775
$695
$620
$515
1/6 Page
$670
$595
$515
$490
1/8 Page (Horiz./Vert.)
$515
$465 $435 $415
Premium Positions Inside Covers Back Cover
$2,200 $2,800
$1,900 $2,500
$1,700 $2,250
*** Cover Positions Must Be Color ***
web rate Sizes:
$100/month
Leaderboard : 728x90, Scoreboard : 300x250, Wide Tower : 160x600
Ad Specifications Ad Size
Width
Height
1/8 Page (Horiz.) 1/8 Page (Vert.) 1/6 Page 1/4 Square 1/4 (Vert.) 1/3 Page 1/2 Page (Horiz.) . 1/2 Page (Vert.) Full Page w/ bleed*
4.375 2.06 4.375 4.375 2.06 4.375 9 4.375 10
3.05 6.375 4.166 6.375 13 8.475 6.375 13 14
1/8 h
1/3 Full Page
1/8 V
1/2 Page (Vert.)
1/6
1/2 Page
1/4 SQ.
Full Page Live Area
1/4 V
Full Page Bleed
(Horiz.)
*For full page bleed ads, extend any art 1⁄8” beyond the trim. Live matter should be kept 1⁄4” from trim. Rates are net. 12/19/12
FONTS: Must be included or outlined IMAGES: TIFF or EPS (300 dpi/CMYK) LIVE AREA (when applicable): 1/4” from any trim BLEED (when applicable): 1/8” on all sides
SUBMISSIONS: Upload materials to our ftp server ftp address: http://cincinnati.southcomminc.com Username: ads Password: cbads
2013 submission requirements
FORMAT: PDF, Adobe InDesign, Macintosh or QuarkXPress (4.0 or later)
Choose your file(s) and fill out the information requested For more information, call your account Manager at (513) 665-4700 811 Race Street / Fifth Floor / Cincinnati, Ohio
COLOR: Please make sure that advertisements are built using CMYK (not RGB or PANTONE) colors.
JANUARY 2013
IMAGES: Please make sure that any images used in your layout are CMYK and at least 300dpi (or vector graphic in the case of illustrations and logos). BLEED, TRIM, and LIVE AREA: When applicable, create a bleed of 1/8 inch per trim edge and do not place any type or critical images within a 1/4 inch of any trim edge.
beginnings
PRODUCTION CHARGES: Production work undertaken by the Publisher to enable an advertisement to meet requirements and specifications will be billed at the Publisher’s discretion. 12/12/12 10:22 AM
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20,000 free copies are distributed each month to high visibility locations throughout the Greater Cincinnati area. You will find her at Kroger, Whole Foods, bookstores, health clubs, coffee shops, spas & salons and local boutique shops: 20 Brix Restaurant 501 Salon A Salon Named Desire A.R.T.- Art Resource Team Aglamesis - Montgomery Aglamesis - Oakley Allusions Hair Salon Amanda Kelly Salon Amy Kirchen Boutique Aquarius Star Aronoff Center Art Of Entertaining Artisans Enterprise Center Artists Beads As You Like It Hair Salon Atomic #10 Avalon Salon Awakenings Barnes & Noble - (various) Beauty First Beechmont Raquet & Fitness Bellevue Bistro Below Zero Lounge Benzie Salon National Exemplar Blue Jay Bonbonerie Café Bow Tie Café Brazee Street Studios Breathing Room Pilates/Yoga Bruegger Bagels B’zhars Salon Cactus Pear Café Europa Camargo Racquet Club Camargo Trading Company Carew Tower Fitness Caribou Coffee Carnegie Arts Center CCM Chicken Lays An Egg Christopher Marcus Salon Cin Dermatology Center Cinc Institute Plastic Surgery Cincinnati Ballet Cincinnati Art Museum Cincinnati Natural Foods Coffee Emporium Coffee Please College Hill Coffee Contemporary Arts Center Contemporary Dance Theatre Corner Bloc Coffee Courthouse Fitness Couture Couture Boutique
D.E.P.’S Fine Wine & Spirits DAAP Deluxe Nails Dillards Day Spa Duck Creek Antique Dusmesh Indian Duttenhofer’s Books Empower Media Enchanted Florist/Gifts Enliven Nail Care & Massage Esquire Theatre Essencha Tea House Fabricate Fetish Boutique Fitworks - (various) Florence Chiropractic Center Freedom Center Habanero Hair & Body Works Hair Color Experts Hair On The Hill Heavenly Bodies Hemptations Hi-Bred High Five Salon High Street Highlands Coffee Shop Hilton Netherland Hyatt Regency Hyde Park Gourmet Hyde Park Studio Identity Salon & Spa I-Do Boutique Indigenous Indulgence Salon & Spa Iris Book Cafe Japp’s Jeff Ruby’s Steakhouse Joseph Beth - Rookwood Joseph Beth -Crestview Hills Jungle Jim’s Kismet Knickers Know Theatre Kroger L.A. Fitness - (various) La Poste/Wine Bar La Silhouette Lavomatic Le Bon Vivant Le Monde Ancien Est Nouveau Le Salon Legacies Lenhardt’s Leslie Hair Salon
Lime Taquiera Little Mahatma Lofts At Shillito Place Longworth’s Lookout Joe’s LPK Mac’s Pizza Pub Mammoth Cafe Mariemont Theatre Market Wines Marx Hot Bagels Matt Bradley Salon Mayday Melt Mica 12/V Microwines Millennium Hotel Mokka Monkee’s Morrison & Me Motr Pub Museum Center Music Hall Nail Image Nationwide Insurance Nectar Nest New View Management Newport Syndicate Northside Tavern Original Thought Required Otto’s Pangaea Paragon Salon Park + Vine Party Source Patina At Home Perfections Salon Personalities By Leona Phyllis At The Madison Picnic & Pantry Pinnokios Hair Design Playhouse In The Park Pleasant Perk Posh Boutique Pure Barre Pure Concept Salon Red Tree Gallery Revolution Fitness Roebling Point Bookstore Saks Salon Concepts Salon Urbanity Sanctuary Dermaspa Sara Benjamin’s
Senate Sephora Sewn Shake It Records Shane Weber Salon Shine Yoga Sia Spa Sidewinder Café Sitwell’s Skirtz & Johnston Snap Boutique Snooty Fox Soho Boutique Spa De Da Speckled Bird Café Spirits Of Madeira Starbucks - (various) Swing This Kettlebell Studio Switch Lighting Take The Cake Tanya’s Salon Taylor Jameson Salon Tazza Mia Ten Thousand Villages Terry’s Turf Club The Ascent The Comet The Mustard Seed The Pavilion The Pink Box The Wardrobe Three French Hens Tiffany & Co. Timothy’s A Spa Toko Baru Trend Boutique Trihealth Fitness UC Bookstore UC Langsam Library UC Women’s Center Urban Active - Rookwood Valente Salon Voltage Westin What’s For Dinner Whole Foods Wine Cellar Winedog Woodhouse Spa Xu Hinkle Hall Yes York Street Cafe
2013 where to find her
We Are Everyw
12/19/12